Based in Mexico City, Aguilar & Esteve Arquitects is an architectural firm focused on designing and building spaces aligned with a regenerative future. The practice integrates ancestral knowledge with advanced technological methodologies, including parametric modeling and precision tools, to create environments that reconnect individuals with the natural world while addressing contemporary living needs. Its work is grounded in a philosophy that views architecture as an extension of the land – responsive, intelligent, and purpose-driven.
The firm is led by founding partner Lucila Aguilar de la Lama and partner Jorge Esteve Aguilar, both graduates of Universidad Iberoamericana in Mexico City. Their professional paths reflect an international and interdisciplinary approach to architecture. Aguilar has developed her perspective through collaborations with established firms in Mexico City and New York, alongside academic engagement with institutions such as the Chicago Art Institute, RISD, ICP, and Bamboo U. Esteve’s experience includes hands-on work in sustainable construction and permaculture through Bamboo U in Bali, further studies in Norway, and contributions to educational initiatives at Green School Tulum. Together, their leadership brings a synthesis of artistic design, environmental awareness, and technical precision.
Membership in WLCC provides access to a high-level ecosystem defined by strategic dialogue, collaboration, and global connectivity. For Aguilar & Esteve Arquitects, this engagement supports its ongoing exploration of architecture as a tool for social and ecological integration, while positioning the firm among peers committed to advancing industry standards.
“Welcoming Aguilar & Esteve Arquitects into WLCC reflects a shared direction toward architecture that engages with both heritage and future-focused thinking. Their work demonstrates how design can operate as a meaningful interface between environment, culture, and innovation,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce.
Through its practice, Aguilar & Esteve Arquitects contributes to a broader redefinition of architectural responsibility – one that prioritizes regenerative principles, conscious design, and a deeper relationship between built environments and the natural systems they inhabit.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
The World Luxury Chamber of Commerce (WLCC) is proud to announce the official induction of LimoHawk into its exclusive global network of leading luxury brands. This milestone showcases LimoHawk’s growing prominence within the premium transportation and luxury mobility sector.
Membership in WLCC is highly selective and reflects a brand’s dedication to superior quality, innovation, and leadership in the global luxury marketplace. By joining this distinguished community, LimoHawk becomes part of an elite circle of companies that are shaping the future of luxury through collaboration, strategic partnerships, and shared expertise.
LimoHawk operates within the luxury ground transportation industry, offering premium chauffeur and mobility services tailored to discerning clients. With a strong focus on seamless digital booking, elevated customer experience, and refined service standards, the company represents a contemporary approach to luxury travel and executive transportation. Its positioning within the high-end mobility segment aligns naturally with WLCC’s vision of excellence across all luxury sectors.
As a new member, LimoHawk will benefit from WLCC’s global platform, which provides unmatched opportunities for international exposure, meaningful business connections, and access to valuable industry insights. Through WLCC’s network, the company will be able to engage with other leading luxury brands, participate in exclusive events, and explore collaborations that foster growth and innovation on a global scale.
Commenting on the induction, Alexander Chetchikov, President of theWorld Luxury Chamber of Commerce, stated: “We are delighted to officially welcome LimoHawk to the World Luxury Chamber of Commerce. Their dedication to delivering high-end transportation solutions reflects the standards of distinction that define our community. LimoHawk’s forward-thinking approach and passion for quality will contribute to the continued growth and innovation of the global luxury industry, and we look forward to supporting their journey within our network.”
The addition of LimoHawk further strengthens WLCC’s diverse portfolio of luxury brands and highlights the increasing importance of sophisticated mobility solutions in today’s luxury ecosystem. By bringing together companies that excel in their respective fields, WLCC continues to drive progress, encourage innovation, and elevate standards across the global luxury landscape.
WLCC warmly welcomes LimoHawk and looks forward to witnessing its continued success as part of this prestigious international network. Visit https://limohawk.com/ to learn more today.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
The World Luxury Chamber of Commerce (WLCC) announces the induction of Vilasa Luxury Travel into its international network of distinguished luxury brands, marking a new phase in the brand’s global journey.
Vilasa Luxury Travel, a boutique, women-led destination management company and part of the renowned Minar Group, curates bespoke journeys across India and South Asia, including Bhutan, Nepal, the Maldives, Sri Lanka, and Seychelles.
At its core, Vilasa operates on a philosophy it calls “sight-feeling, not sightseeing.” The intention is simple: to move away from predictable, checklist-driven travel, from monument to temple to landmark, and instead create journeys that evoke something deeper. Rather than skimming the surface, Vilasa designs experiences that invite travelers to slow down, immerse themselves, and peel back the many layers of a destination.
This approach translates into highly specific, access-driven experiences. Guests may step inside textile ateliers that have showcased at Paris Fashion Week, or spend time with designers reinterpreting India’s traditional khadi into contemporary evening wear. Wildlife journeys are often led by BBC-acclaimed naturalists, offering a more informed and intimate understanding of the landscape. Wellness experiences range from deeply restorative to intensive, all thoughtfully shaped through principles of positive psychology.
The brand brings together two distinct strengths under one roof. Backed by Minar Group’s three decades of operational expertise, Vilasa offers the scale, precision, and reliability required for complex luxury travel. Alongside this sits a more intuitive layer, focused on emotional design, nuance, and story telling, shaping how each journey is ultimately experienced and remembered.
Under the direction of Ruhani Duggal, Vilasa continues to build a perspective that blends structure with sensitivity. Her background in luxury brand studies, combined with her work in positive psychology, informs how journeys are curated—not just for where they go, but for how they unfold and what they leave behind.
Vilasa’s inclusion in WLCC reflects its growing global presence and its distinct approach within the luxury travel space. As part of the Chamber, the brand will engage with an international ecosystem of luxury leaders, opening avenues for collaboration, exchange, and continued evolution.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented: “We are delighted to welcome Vilasa Luxury to the World Luxury Chamber of Commerce. Their passion for refined luxury and attention to detail align closely with the values we uphold within our global community. We look forward to their contribution to the continued evolution of the luxury industry.”
As Vilasa steps into this next chapter, its direction remains unchanged, to create journeys that go beyond seeing a place and instead allow travelers to feel, interpret, and truly experience it.
If you found this insight valuable, don’t miss future perspectives for luxury leaders. WLCC delivers fresh intelligence and expert insights to its community on a weekly basis. Join now https://worldluxurychamber.com/wlcc-community/.
Private villas in Thailand present a compelling alternative to traditional hotels and resorts. In premier destinations such as Phuket and Koh Samui, many full-service villas rival the finest five-star accommodations while offering something far more rare: absolute exclusivity. For discerning travelers, the privilege of occupying an entire villa creates an experience that is deeply personal and undeniably indulgent.
The Luxury Signature lives for moments like these. As a reputable authority in full-service private luxury villa rentals for over a decade, they have redefined the concept of the “villa lifestyle.” Their dedicated team of specialists focus on creating the ultimate bespoke vacation experience, from choosing the perfect villa and arranging intimate sunset cruises to organizing villa parties and celebrations.
Every villa under the company’s portfolio is designed to transform each holiday into a one-of-a-kind experience.
Why Private Villa Stays are The Ultimate in Luxury
Luxury starts with exclusivity, and nothing promises exclusivity quite like a private villa. Booking a villa stay means that guests get to enjoy the property all to their own, ensuring that their group stays together for the whole holiday.
Frequent villa guests in Thailand swear by their impeccable service, with housekeeping that is discreet and precise, gourmet meals prepared by a private chef, and staff always attuned to anticipate every guest’s need. Many villas also provide dedicated concierge services, arranging everything from yacht charters and cultural excursions to sought-after restaurant reservations and hand-picked evening entertainment.
Guests may choose to venture out and explore the destination or simply choose to stay within the comforts of their villa. For the latter, a day may unfold in several ways, whether that may be leisurely hours spent beside the pool, binge-watching their favorite shows in the cinema room or keeping up with their fitness routines in the villa’s private gym.
Whatever the choice may be, the beauty of the private villa stay is the complete freedom to choose how guests want to spend their time. There is no need for a strict itinerary when it comes to a private villa. Ultimately, it’s just the guest, their loved ones, and the luxury of togetherness.
A Curated Selection of Prime Luxury Villas
The Luxury Signature’s villa collection in Phuket and Koh Samui features some of Thailand’s most extraordinary holiday homes, with these three serving as fine examples of the experience guests can expect.
Villa Zai: The Best Kept Secret on Phuket’s Southwestern Coast
Perched on a headland between Kata and Karon, the 6,000 square meter Villa Zai hides in plain view, with Phuket’s natural rainforest surrounding the expanse of the property. The eleven bedrooms that comprise Villa Zai boast impressive sea views, comfortable seating arrangements, and intimate spaces for entertainment.
The villa is home to amenities such as a putting green, an in-villa spa with a steam room, and a full cinema room that seats up to 20. The property also has its own gym and pickleball court, which are two great ways to help everyone keep up with their active lifestyle.
Past guests who have stayed at Villa Zai have raved about the massive pool deck that boasts a panoramic view of the sea and sunset. Another pleasant surprise is the speakeasy-inspired game room and bar that hides behind the villa’s opulent dining room, with lounging areas and a multipurpose gaming table.
Villa Tievoli: The Ultimate Luxury Getaway in Natai Beach
Drive further north from Phuket to Natai Beach where you can find Villa Tievoli, a haven within the Sava Beach Villas estate. The 917 square meter beachfront villa sleeps up to 18 guests thanks to six well-appointed guest bedrooms and a family room with two pairs of bunk beds.
The amenities at Villa Tievoli represent the ultimate luxury, from a spa room with its own outdoor jacuzzi to a media room with a wide-screen Smart TV and a state-of-the-artsound system. The indoor dining area seats up to 14, the better to share breakfast and coffee with loved ones at the start of the day.
Guests can enjoy the view of the beach from the living room and get their competitive juices roaring with a game of billiards. They can also meditate by the seaside in the beachsala, swim a few laps in the infinity pool, and enjoy a BBQ feast with bespoke cocktails at the outdoor patio and bar.
Tucked into the hills of the Maenam district in northern Koh Samui is Villa Raku, a five-bedroom oasis that fuses contemporary elegance with Japanese-inspired design. At 650 square meters’ worth of villa space, Villa Raku is surrounded by tropical gardens and a breathtaking view of the Gulf of Thailand.
The bedrooms, which contain ensuite bathrooms, include a master bedroom with an impressive sea view and a kids’ bedroom with whimsical furniture and an assortment of toys and games. Meanwhile, the open-plan living and dining area provides an ideal space to relax and enjoy a perfectly chilled glass of wine.
With an L-shaped swimming pool and deck, a fitness room filled with sophisticated equipment, and portable massage tables for in-villa rubdowns, Villa Raku is the perfect intimate retreat for families and groups of up to 8 adults and 4 children.
World Luxury Chamber of Commerce members who book any of the three featured villas with The Luxury Signature will enjoy an exclusive offer, including a complimentary 60-minute spa massage for two, a welcome fruit basket, signature welcome drinks, evening turndown service, and private airport transfers. For further details, villa specialists are available to assist with every inquiry: https://www.theluxurysignature.com/.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
In an industry often defined by uniformity and scale, Scentsophy presents an alternative perspective – one where fragrance is approached as a personal language of emotion, memory, and identity. Rooted in Finland and shaped by both scientific understanding and artistic sensitivity, the brand positions perfumery as an intimate experience rather than a standardized product.
A Philosophy Grounded in Meaning
At the core of Scentsophy lies a clear philosophy: fragrance should extend beyond scent alone. It should evoke a moment, reflect a state of mind, and resonate with the individual wearing it. This belief informs every stage of the brand’s development, from conceptualization to formulation.
The name itself reflects this direction. By combining “scent” with “Sophia,” meaning wisdom, Scentsophy signals a deliberate and studied approach to perfumery. It is not driven by seasonal cycles or external trends, but by a long-term exploration of how scent interacts with human perception and emotion.
This foundation allows the brand to develop fragrances that are not interchangeable, but distinct in character and intent. Each composition is designed to stand independently, offering a different perspective on scent as a personal experience.
From Science to Sensory Expression
Scentsophy’s identity is closely linked to its scientific foundation. The brand integrates technical expertise with creative formulation, ensuring that each fragrance is both structurally sound and emotionally expressive.
This dual approach enables a more considered development process. Fragrances are not created for volume or replication, but for individuality. Each blend is informed by an understanding of how ingredients behave, how they evolve over time, and how they interact with the wearer.
At the same time, intuition plays a defining role. The compositions are shaped not only by technical precision but also by a sensitivity to mood, culture, and memory. This balance between science and perception allows Scentsophy to create fragrances that feel both intentional and personal.
The Art of Individual Expression
Central to the brand’s vision is the idea that fragrance should reflect the individual rather than conform to predefined categories. Scentsophy does not subscribe to the concept of a universal scent. Instead, it recognizes that preferences shift, environments change, and identity evolves.
Each fragrance is therefore positioned as part of a broader journey. From the first impression to the final dry-down, the experience is designed to unfold gradually, allowing the wearer to interpret and connect with it in their own way.
This approach encourages a more engaged relationship with fragrance – one where selection is guided by personal resonance rather than external expectation.
Small-Batch Craftsmanship
Scentsophy’s production model reinforces its philosophy of precision and care. All fragrances are created in small batches, allowing for close attention to detail at every stage of the process.
This method ensures consistency while preserving the individuality of each formulation. It also allows the brand to refine compositions continuously, testing and adjusting them in real-life conditions rather than relying solely on laboratory outcomes.
The result is a collection that reflects both technical discipline and hands-on involvement, where each product represents a complete and considered expression of the brand’s standards.
Conscious Formulation
A defining element of Scentsophy’s vision is its approach to ingredients. The brand maintains a clear focus on formulations that are vegan, cruelty-free, and developed without unnecessary additives.
Artificial dyes, parabens, and harsh synthetics are excluded, with emphasis placed instead on materials that support both sensory quality and skin compatibility. Ingredients are selected for their olfactory contribution and their ability to integrate harmoniously within each composition.
This perspective reflects a broader understanding of luxury – one that values integrity, transparency, and long-term well-being alongside aesthetic experience.
A Collection Without Boundaries
Scentsophy’s fragrance portfolio is intentionally diverse, encompassing a range of scent profiles without rigid classification. Whether warm, woody compositions or lighter, floral interpretations, each fragrance is designed to stand on its own rather than fit within a predefined category.
This flexibility allows wearers to explore scent without limitation. Rather than being guided by labels, they are encouraged to select fragrances based on mood, context, and personal connection.
In doing so, the brand creates space for a more fluid and individualized approach to fragrance.
A Vision Defined by Authenticity
Scentsophy’s long-term direction remains focused on depth rather than expansion for its own sake. By maintaining its emphasis on small-batch production, considered formulation, and conceptual clarity, the brand preserves the qualities that define its identity.
Its vision is not to align with mass-market expectations, but to refine a distinct approach to perfumery – one that prioritizes meaning, craftsmanship, and the evolving relationship between scent and self.
In this context, fragrance becomes more than a finishing detail. It becomes a form of personal expression, shaped by memory, guided by intention, and experienced on an individual level.
We publish fresh insight, leadership perspectives, and market intelligence for the luxury industry every week inside the WLCC community. Join now https://worldluxurychamber.com/wlcc-community/.
The World Luxury Chamber of Commerce (WLCC) is proud to announce the induction of Events Plan It into its distinguished global network of leading luxury brands. This milestone marks another step in WLCC’s mission to unite exceptional companies that define prestige across the luxury sector.
Membership within the WLCC is highly selective, representing an exclusive circle of brands that embody the highest standards of quality, craftsmanship, and service. By joining this elite community, Events Plan It aligns itself with a globally respected network committed to shaping the future of luxury through collaboration and innovation.
Events Plan It, headquartered in Portugal, operates within the luxury events and experiential services industry. The company is renowned for curating bespoke, high-end events that reflect sophistication, creativity, and meticulous attention to detail. With a strong focus on personalized experiences and premium execution, Events Plan It has established itself as a trusted partner for clients seeking unforgettable, luxury-driven event solutions.
As a member of WLCC, Events Plan It gains access to a range of strategic advantages designed to accelerate growth and global visibility. These include:
Exclusive networking opportunities with top-tier luxury brands and decision-makers
Access to industry insights and market intelligence
Global promotional platforms to enhance brand recognition
Collaborative opportunities that foster innovation and cross-industry partnerships
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented: “We are delighted to welcome Events Plan It to the World Luxury Chamber of Commerce. Their passion for creating exceptional, tailor-made experiences aligns perfectly with the values of our global network. We believe their expertise will contribute significantly to advancing innovation and distinction within the luxury events sector, while strengthening the collaborative spirit that defines WLCC.”
The inclusion of Events Plan It further enriches WLCC’s ecosystem, bringing fresh perspectives and expertise that will contribute to the continued growth and evolution of the luxury industry. Through shared knowledge, strategic partnerships, and a commitment to quality, WLCC and its members are collectively redefining the standards of luxury worldwide.
WLCC extends a warm welcome to Events Plan It and looks forward to supporting their continued success within this dynamic and influential community. Visit https://eventsplanit.pt/en/ to learn more.
We publish fresh insight, leadership perspectives, and market intelligence for the luxury industry every week inside the WLCC community. Join now https://worldluxurychamber.com/wlcc-community/.
Charley SIGNATURE, a globally recognized Luxury Branding Agency, announces the celebration of its 15-year anniversary with the unveiling of a refined brand identity and the recognition of its newly launched website with the FAVOURITE WEB DESIGN Award.
Marking fifteen years of creative leadership in the global luxury sector, the agency’s anniversary reflects its sustained commitment to elegance, cultural intelligence, and strategic brand storytelling across international markets.
Over the past decade and a half, Charley SIGNATURE has partnered with some of the most distinguished names in fashion, hospitality, real estate, and lifestyle. Its portfolio includes collaborations with Dior, Bentley, Lamborghini, Four Seasons, Raffles, Armani Hotel, Aston Martin Residences in Miami, and Burj Khalifa in Dubai, among others. Each project has been defined by a tailored approach to brand identity, narrative development, and immersive creative direction.
The unveiling of the agency’s refined brand identity represents an evolution aligned with its founding philosophy: branding as a disciplined and poetic act of precision. The updated visual language emphasizes clarity, elevated typography, and a globally cohesive aesthetic.
In parallel with this milestone, Charley SIGNATURE’s redesigned digital platform has received the FAVOURITE WEB DESIGN Award, recognizing excellence in web design, user experience, and creative innovation. The award highlights the agency’s continued leadership in integrating digital sophistication with luxury brand storytelling.
“With fifteen years behind us, this anniversary is both a reflection and a forward statement,” said Charley Baouamina, Founder of Charley SIGNATURE. “Our mission has always been to craft identities that endure. This next chapter reinforces our commitment to building brands with elegance, cultural fluency, and lasting influence.”
With a global presence spanning New York, Paris, Dubai, Miami, Los Angeles, London, and Hong Kong, Charley SIGNATURE serves clients across continents while maintaining localized cultural sensitivity. The agency specializes in brand strategy, visual identity development, naming, narrative architecture, and high-level creative direction for ultra-high-net-worth individuals, luxury institutions, and global brands.
As it enters its sixteenth year, Charley SIGNATURE continues to define the future of luxury branding through strategic refinement and global perspective.
We publish fresh insight, leadership perspectives, and market intelligence for the luxury industry every week inside the WLCC community. Join now https://worldluxurychamber.com/wlcc-community/.
Following its recognition as one of the TOP 100 Premium Wine & Spirits Brands of the World by Luxury Lifestyle Awardsin 2025, SHUMI Winery & Estate continues to command global attention for its role in shaping the future of Georgian wine. This exclusive conversation, led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, spotlights the vision and commercial leadership behind the brand, with SHUMI Winery Commercial Director, Salome Lomsadze, whose perspective bridges tradition, strategy, and contemporary luxury.
Alexander Chetchikov: Luxury today is defined by authenticity and narrative—how does SHUMI translate Georgia’s eight-thousand-year winemaking heritage into a true luxury wine experience, and in your view, what distinguishes such an experience from a premium offering within the context of your estate, vineyards, and cultural environment?
Salome Lomsadze: From my perspective, true luxury in the modern world goes beyond a high-end product. It is about authenticity, a deep connection to roots, sincerity in every aspect of the brand, and an uncompromising commitment to truth and craftsmanship. True luxury is felt in the details—it creates emotional connection and brings people together.
At SHUMI, this has been our vision from the very beginning. Our goal has always been to present Georgia’s winemaking culture to the world at the highest level. We focus on showcasing our indigenous grape varieties in their purest expression, shaped by their unique terroirs and crafted with genuine care and passion by the people behind each wine.
In this sense, what distinguishes a true luxury wine experience is not only the quality of the wine itself, but the depth of story, heritage, and human connection that it carries.
AC:SHUMI is deeply rooted in history, art, and ritual. How important is cultural immersion in elevating wine from a product to a luxury lifestyle experience?
SL: Cultural immersion is essential in elevating wine from a product to a true luxury lifestyle experience. Wine, at its core, is not just a beverage—it is a reflection of history, place, and human expression.
At SHUMI, we believe that wine cannot be separated from the culture that created it. Georgian winemaking is one of the oldest in the world, deeply intertwined with rituals, art, music, and storytelling. When guests experience SHUMI, they are not only tasting wine—they are stepping into a living heritage.
This cultural depth adds meaning and emotion to the experience. It transforms wine from something you simply consume into something you understand, feel, and remember. True luxury lies in this richness—in offering not just a product, but a sense of belonging, discovery, and connection to something timeless.
AC:Many of SHUMI’s wines are produced in extremely limited quantities using patented methods. How does rarity influence perceived luxury without compromising accessibility to global markets?
SL: Rarity plays a significant role in shaping the perception of luxury, as it reflects dedication, craftsmanship, and the uniqueness of each wine. However, for us at SHUMI, rarity is never about exclusivity for its own sake—it is a natural result of our commitment to quality, innovation, and respect for tradition.
Our limited-production wines, often created using patented methods, represent the highest expression of our philosophy. They are crafted with precision and care, which inherently limits volume. This scarcity enhances their value and desirability, as each bottle carries a distinct story and character.
At the same time, we believe that accessibility is equally important. While our rare wines highlight the pinnacle of our work, we ensure that a broader range of SHUMI wines remains available to international markets. This allows a wider audience to connect with Georgian wine culture, while our limited editions serve as a deeper, more refined experience for those seeking something truly exceptional.
In this way, rarity enhances luxury without creating barriers—it invites discovery while maintaining authenticity.
AC: SHUMI is known for reviving autochthonous grape varieties that were once on the brink of extinction. From an industry standpoint, how challenging is it to reintroduce such varieties into contemporary wine portfolios?
SL: Reintroducing autochthonous grape varieties into contemporary wine portfolios is both a significant challenge and a long-term commitment. From an industry standpoint, it requires not only deep scientific and agricultural knowledge, but also patience, investment, and a clear vision.
Many of these varieties were close to extinction, which means limited planting material, the need for careful vineyard rehabilitation, and ongoing research to understand their behavior in modern viticulture. In addition, there is the challenge of positioning these grapes in international markets—educating consumers and trade professionals who may be unfamiliar with their names, styles, and potential.
At SHUMI, we see this not as a limitation, but as a responsibility and an opportunity. By reviving indigenous varieties, we are preserving biodiversity and safeguarding a unique part of Georgia’s cultural and winemaking heritage. At the same time, we are offering the global market something truly distinctive—wines that cannot be replicated elsewhere.
Ultimately, the challenge lies in balancing authenticity with accessibility: maintaining the integrity of these rare varieties while presenting them in a way that resonates with modern consumers.
AC: Innovation is central to SHUMI’s identity, from cultivated terroir-specific yeast to Qvevri-based sparkling wines. How do these innovations shape the winery’s long-term commercial strategy?
SL: Innovation is a cornerstone of SHUMI’s long-term vision, but for us it is always rooted in tradition rather than driven by trends. Our approach is to reinterpret Georgia’s ancient winemaking heritage through modern research and technology, creating wines that are both authentic and forward-looking.
Developments such as cultivating terroir-specific yeast or producing sparkling wines using Qvevri are not just technical achievements—they allow us to differentiate SHUMI in a highly competitive global market. These innovations strengthen our identity by offering unique products that cannot be easily replicated, giving us a clear positioning in the premium and luxury segments.
From a commercial perspective, innovation supports sustainable growth. It enables us to expand our portfolio, enter new markets, and respond to evolving consumer preferences while maintaining a strong connection to our origins. At the same time, it enhances brand value by reinforcing SHUMI as a winery that leads with both heritage and creativity.
In the long term, this balance between tradition and innovation ensures not only relevance, but also resilience—allowing SHUMI to grow while staying true to its core philosophy.
AC: Wine tourism has become an essential pillar of the global wine industry. How has SHUMI’s pioneering role in Georgian enotourism influenced its brand positioning internationally?
SL: Wine tourism has become a powerful tool for building emotional connection with a brand, and at SHUMI, it has played a defining role in shaping our international positioning.
As one of the pioneers of enotourism in Georgia, we have created an experience that goes far beyond traditional wine tasting. Visitors are immersed in the full spectrum of Georgian culture—our vineyards, qvevri cellars, biodiversity, cuisine, music, and history. This holistic approach allows guests to truly understand the depth and authenticity behind our wines.
From an international perspective, this direct engagement has been invaluable. It transforms visitors into ambassadors of the brand, creating organic global awareness through personal experience. Many of our long-term partners, clients, and supporters first encountered SHUMI through wine tourism.
Moreover, enotourism reinforces our positioning in the premium and luxury segments. It demonstrates that SHUMI is not only a wine producer, but also a cultural destination—offering meaningful, memorable experiences rooted in heritage and innovation.
In this way, wine tourism has become a strategic bridge between local authenticity and global recognition, strengthening both our brand identity and our presence in international markets.
AC: Looking ahead, how do you see Georgian wine evolving on the global stage, and what role will SHUMI play in defining its future within the premium and luxury segments?
SL: Georgian wine is entering a very important phase of its global evolution. Over the past decade, there has been growing recognition of Georgia as the cradle of wine, but the next step is deeper understanding—of our diversity, our indigenous grape varieties, and the sophistication of our winemaking traditions.
I believe Georgian wine will continue to move steadily into the premium and luxury segments, driven by authenticity, limited production, and a strong cultural narrative that cannot be replicated anywhere else in the world. As global consumers increasingly seek meaning, origin, and uniqueness, Georgia is uniquely positioned to meet this demand.
At SHUMI, we see our role as both a guardian and a pioneer. On one hand, we are committed to preserving and advancing our heritage—reviving rare grape varieties, maintaining traditional methods such as qvevri, and protecting biodiversity. On the other hand, we aim to lead innovation and set benchmarks for quality, consistency, and global relevance.
Our ambition is to help shape the perception of Georgian wine as not only historic, but also refined, contemporary, and world-class. By combining tradition with innovation and maintaining uncompromising standards, SHUMI strives to be a reference point for Georgian wine in the premium and luxury space.
Ultimately, our role is to contribute to a future where Georgian wine is not discovered as a curiosity, but recognized as a category of excellence in its own right.
Thank you, Salome, for sharing your insights into SHUMI’s philosophy, leadership, and vision for the future of Georgian wine. Your perspective offers a compelling view into how heritage, innovation, and luxury can coexist with integrity.
Luxury Lifestyle Awards, a part of the World Luxury Chamber of Commerce, is a global organization dedicated to selecting, recognizing, and promoting the finest luxury goods and services worldwide. With a 16-year legacy, LLA connects discerning clientele to exceptional luxury experiences. Its rigorous evaluation process assesses over 5,000 products and services across 400 categories in 100 countries, culminating in a prestigious list of winners that showcases the world’s elite. Renowned brands like Ritz-Carlton, Savills, and Dom Pérignon have been recognized by the Luxury Lifestyle Awards, enhancing brand credibility, elevating status, and providing global exposure for award recipients. For more information, please visit: Luxury Lifestyle Awards.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
DWISS has been officially inducted into the World Luxury Chamber of Commerce (WLCC), marking its entry into a global network of distinguished luxury brands and innovators shaping the future of the industry.
DWISS operates within the luxury watchmaking sector, positioning itself through a distinctive approach to contemporary horology. The brand reflects a commitment to design-led timepieces that resonate with modern collectors and enthusiasts seeking individuality and refined craftsmanship.
As part of WLCC, DWISS gains access to a curated international platform designed to foster strategic visibility, high-level networking, and collaborative growth opportunities. The Chamber provides its members with an environment that supports long-term positioning, industry influence, and meaningful connections across the global luxury ecosystem.
“We are pleased to welcome DWISS into the World Luxury Chamber of Commerce. The brand’s forward-thinking approach to watchmaking aligns with our vision of uniting innovative and distinguished companies that contribute to the evolution of the luxury sector,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce.
DWISS’s induction reflects its alignment with a community dedicated to advancing excellence, creativity, and leadership across luxury industries. Through WLCC membership, the brand further strengthens its presence within an international framework that values innovation and strategic growth.
If you found this insight valuable, don’t miss future perspectives for luxury leaders. WLCC delivers fresh intelligence and expert insights to its community on a weekly basis. Join now https://worldluxurychamber.com/wlcc-community/.
The World Luxury Chamber of Commerce (WLCC) is proud to announce the induction of ARACANTO, a boutique luxury travel agency specializing in bespoke journeys through Colombia, into its exclusive global network of leading luxury brands.
Membership in the WLCC is a mark of excellence, reserved for companies that demonstrate exceptional quality, innovation, and leadership within the luxury sector. ARACANTO’s inclusion underscores its loyalty to delivering highly personalized, high-end travel experiences defined by authenticity, attention to detail, and world-class service.
Founded in 2018 and headquartered in Colombia, ARACANTO has established itself as a premier luxury travel specialist, curating tailor-made journeys that showcase the country’s most extraordinary destinations, from Cartagena and the Coffee Region to the Amazon Rainforest and Caño Cristales. The company is renowned for its private, immersive experiences, strong local partnerships, and dedication to sustainable and community-driven tourism.
By joining WLCC, ARACANTO gains access to a powerful ecosystem of global luxury leaders, unlocking strategic advantages such as elite networking opportunities, international exposure, industry insights, and collaborative partnerships designed to accelerate growth and innovation. The Chamber provides a platform where members can exchange expertise, expand their global footprint, and elevate their brand positioning within the competitive luxury landscape.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented: “We are delighted to welcome ARACANTO to the WLCC. Their dedication to manifesting deeply personalized and authentic luxury travel experiences reflects the values we champion within our global network. ARACANTO represents a new generation of luxury brands that combine innovation, sustainability, and emotional connection; qualities that are shaping the future of the luxury industry.”
ARACANTO’s membership is expected to contribute significantly to the advancement of luxury travel by promoting Colombia as a world-class destination while championing responsible tourism and meaningful cultural engagement. Through its innovative approach, ranging from hyper-personalized itineraries to strong community partnerships, the company is helping reshape modern luxury as both experiential and purposeful.
As part of WLCC, ARACANTO will collaborate with fellow members to drive industry innovation, enhance global standards, and create transformative experiences for discerning travelers worldwide.
The World Luxury Chamber of Commerce looks forward to supporting ARACANTO in its continued growth and celebrating its contributions to the evolution of the global luxury sector. Visit http://www.aracanto.com/ to learn more today.
We publish fresh insight, leadership perspectives, and market intelligence for the luxury industry every week inside the WLCC community. Join now https://worldluxurychamber.com/wlcc-community/.
Luxury brands crave growth without sacrificing soul. In the WLCC Luxury People Podcast white paper, Riccardo Pozzoli, Creative Director at Persol Eyewear and Managing Partner at Hyle Consulting, reveals how brands can scale while preserving their DNA.
Discover his top strategies across four key areas:
Heritage Fuels Innovation
Riccardo Pozzoli dove into Persol’s 110-year legacy, from WWI pilot goggles to foldable frames, noting how revisiting archives uncovers “undiscovered treasures” like Italian craftsmanship passed across generations. He balances timeless designs with modern twists, ensuring every frame feels infused with “human history.”
Tiny Shifts, Massive Wins
Advising Depop in 2013, he urged focusing on influential users over average ones – a simple pivot that exploded downloads from tens to millions. Lesson: Target the right audience authentically to spark viral communities.
Exclusivity in a Global World
Forget scarcity gimmicks; prioritize quality over quantity, coherence, and customization. “Produce so well you can’t make more,” echoing Enzo Ferrari – building lifetime loyalty through genuine value.
Leadership Traps to Dodge
Micromanagement kills growth, especially in family firms: Delegate to let teams learn, even from failures. Leaders must blend passion with trust.
Craving the full strategies, tools, and cases like niche micro-scaling triumphs? Download the exclusive white paper now for Pozzoli’s unfiltered blueprint on scaling luxury while preserving DNA.
If you found this insight valuable, don’t miss future perspectives for luxury leaders. WLCC shares fresh intelligence and expert insights with its community weekly. Join now https://worldluxurychamber.com/wlcc-community/.
Swiss independent watchmaker DWISS will unveil its latest creation, the S1 Wandering Hours, during Time to Watches Geneva, taking place from April 14 to April 19, 2026.
DWISS – A Design-Awarded Swiss Microbrand
Founded in 2011 in Lugano, Switzerland, DWISS has spent more than a decade exploring a distinctive path within contemporary watch design. The brand has received 34 international design awards, establishing a reputation for combining bold aesthetics with traditional Swiss craftsmanship. Its timepieces are produced in strictly limited editions that are never reissued, reflecting a philosophy focused on originality and collectability.
The World Debut of the S1 Wandering Hours
The new S1 Wandering Hours represents the latest evolution of this approach. Inspired by the orbital motion of the Moon, the watch interprets the wandering hours complication through a modern architectural design. The model is powered by the La Joux-Perret G100 Soigné movement, and features sapphire crystal on both the front and back of the case.
Produced in a limited edition of 50 pieces, the S1 will make its first public appearance at Time to Watches Geneva, one of the key international gatherings dedicated to independent watchmaking and horological innovation.
During the exhibition, visitors will have the opportunity to discover the timepiece and meet the DWISS team to learn more about the concept, craftsmanship, and technical philosophy behind the new model.
DWISS Newsletter subscribers will have early access to this model directly on the DWISS website. Subscription to the pre-launch is available here: https://www.dwiss.com/pages/s1-launch.
Experiencing the S1 Wandering Hours in Geneva
Visitors attending Time to Watches Geneva (April 14–19, 2026) will have the opportunity to discover the S1 Wandering Hours during the exhibition and engage with the DWISS team to explore the concept, craftsmanship, and technical philosophy behind the new model.
For collectors and enthusiasts wishing to explore the S1 Wandering Hours in greater detail, private appointments with the DWISS team during the event can be arranged here: https://calendly.com/dwiss-info-z04z/dwiss.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
Private villas have become one of the defining trends in contemporary luxury travel. As international travelers increasingly prioritize privacy, space, and flexibility, private residences offer an alternative to traditional hospitality environments while maintaining the comfort and services associated with high-end travel.
Within this evolving landscape, Haute Retreats focuses on connecting travelers with carefully selected private villas in sought-after global destinations. The company operates within a segment of the travel industry that continues to expand as travelers seek experiences that feel more personal, independent, and adaptable to individual lifestyles.
For many travelers, the appeal of villa stays lies in the freedom they provide. Private residences allow guests to shape their time according to their own pace, whether hosting family gatherings, organizing group retreats, or enjoying extended stays in distinctive locations.
A Selective Approach to Villa Hospitality
At the center of Haute Retreats’ approach is a portfolio of private residences chosen for their location, design, and overall guest experience. Rather than presenting a large catalogue of properties, the company emphasizes selectivity, focusing on villas capable of meeting the expectations associated with premium travel.
This selective model allows the company to maintain consistency across its portfolio while offering a range of residences suited to different travel occasions. Private villas provide the comfort of residential living combined with services that support a refined travel experience.
By working with property owners and hospitality professionals, Haute Retreats ensures that each property within its portfolio reflects standards aligned with contemporary luxury travel.
Changing Expectations in Luxury Travel
Luxury travel has undergone a noticeable shift in recent years. Travelers increasingly seek environments that allow them to experience destinations with greater autonomy while still benefiting from high levels of service.
Private residences naturally support these preferences. Guests enjoy expansive living spaces, private amenities, and the flexibility to structure their time according to their own priorities. This format of hospitality reflects a broader movement toward travel experiences that emphasize personalization and discretion.
Villa stays therefore represent more than an accommodation choice; they represent a different way of experiencing a destination.
Experiencing Destinations Through Private Living
Through its international portfolio, Haute Retreats provides travelers with access to villas located in some of the world’s most desirable destinations. These residences offer the opportunity to experience locations through a more private and immersive perspective.
Living within a private villa often changes the rhythm of travel. Rather than moving through a destination as visitors, guests can experience their surroundings in a way that feels closer to temporary residence. Landscapes, local culture, and daily life become part of the travel experience itself.
By focusing on properties that reflect the character of their destinations, Haute Retreats contributes to a travel segment that continues to gain significance among global travelers.
The Future of Personalized Travel
As global travel continues to evolve, the demand for privacy, flexibility, and tailored experiences is expected to grow further. Travelers are increasingly drawn to environments that allow them to shape their journeys according to their own preferences.
Villa hospitality offers a format well suited to these expectations, combining independence with the comfort of refined accommodation.
Within this changing landscape, companies such as Haute Retreats contribute to the development of travel experiences that prioritize personalization, discretion, and the ability to experience destinations from a more private perspective.
We publish fresh insight, leadership perspectives, and market intelligence for the luxury industry every week inside the WLCC community. Join now https://worldluxurychamber.com/wlcc-community/.
Haute Retreats has joined the World Luxury Chamber of Commerce as an Executive Member, becoming part of a global network of industry leaders engaged in dialogue and collaboration shaping the future of the luxury sector.
Operating within the premium travel segment, Haute Retreats specializes in high-end villa rentals and personalized accommodation experiences designed for travelers seeking privacy, flexibility, and refined hospitality. The company focuses on a portfolio of carefully selected private residences located in sought-after international destinations.
Through its approach to villa rentals and tailored guest experiences, Haute Retreats provides travelers with access to distinctive properties while maintaining a hospitality model centered on discretion and individualized service. Its operations emphasize consistency in service standards while responding to the evolving expectations of international travelers.
“Welcoming Haute Retreats as an Executive Member reflects the continued development of a global community of luxury leaders engaged in meaningful industry dialogue. Companies operating in the premium travel sector bring valuable perspective to the discussions shaping the future of the luxury economy,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce.
WLCCconnects Haute Retreats with an international network of decision-makers across luxury industries, encouraging strategic collaboration and exchange of insights among companies influencing the direction of the global luxury market. As an Executive Member, the company contributes to the broader conversation on leadership, innovation, and long-term industry development.
If you found this insight valuable, don’t miss future perspectives for luxury leaders. WLCC delivers fresh intelligence and expert insights to its community on a weekly basis. Join now https://worldluxurychamber.com/wlcc-community/.
Founded in 2014, VILLABEAT has established itself as a trusted name in Greece’s luxury hospitality sector, offering exclusive villa rentals and high-end concierge services across some of the country’s most iconic destinations. The company operates in more than 20 destinations in Greece, among which Mykonos, Paros, Antiparos, Sifnos, Corfu, Crete, Attica and Naxos, delivering bespoke travel experiences to discerning international travelers seeking privacy, exclusivity, and authentic experiences.
What sets VILLABEAT apart is its commitment to quality, personalization, and hands-on management. Every villa featured in its portfolio is carefully inspected and handpicked by the team before being promoted, with additional annual inspections conducted to maintain exceptional standards. This meticulous approach ensures that guests experience the highest levels of comfort, privacy, and luxury throughout their stay.
VILLABEAT enhances the guest journey through dedicated on-site concierge teams across the Greek islands, supported by specialized booking agents who begin organizing guest experiences from the moment a reservation is confirmed. Guests receive curated recommendations for restaurants, beaches, and attractions, along with access to premium services such as private chefs, yacht charters, personal trainers, and tailor-made activities, all designed to elevate their travel experience.
The company has also expanded into asset management, enabling it to oversee both guest services and property standards for select villas, further reinforcing its commitment to maintaining consistent quality and excellence.
“VILLABEAT represents the kind of dedication and attention to detail that defines true luxury hospitality,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “Their curated portfolio of villas and personalized concierge services showcases Greece at its finest while delivering the exceptional experiences that today’s luxury travelers expect.”
As VILLABEAT continues to grow, the company remains focused on expanding its international reach while maintaining its philosophy of carefully curated properties, personalized service, and authentic Greek hospitality, ensuring every guest enjoys a seamless and unforgettable luxury experience.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
High above the caldera in Oia, IKIES Santorini represents a distinctive interpretation of boutique hospitality shaped by architectural heritage, landscape, and thoughtful design.
Santorini is one of the Mediterranean’s most recognizable destinations, yet the island’s hospitality landscape continues to evolve as travelers seek experiences that extend beyond spectacle. Within this context, IKIES Santorini presents an approach grounded in architectural authenticity and an intimate scale that prioritizes perspective, privacy, and a direct relationship with place.
Architecture Inspired by Santorini’s Maritime Heritage
The identity of IKIES Santorini is closely tied to the architectural history of the island. The residences draw inspiration from the traditional “Captain Houses” historically built into Santorini’s volcanic cliffs. These structures were designed to withstand natural conditions while providing sheltered living spaces overlooking the Aegean.
Whitewashed walls, domed ceilings, and cliff-carved interiors remain central to the property’s design language. Rather than replicating historical architecture as decoration, IKIES Santorini interprets these elements in a contemporary context, allowing heritage forms to shape the spatial character of the residences.
This architectural dialogue between past and present contributes to an environment where guests experience Santorini not simply as a destination, but as a living cultural landscape defined by geology, history, and craftsmanship.
An Intimate Collection of Residences
IKIES Santorini opened in 1999 with six restored residences and has gradually expanded to fourteen individually designed homes. The development approach reflects a philosophy that favors thoughtful growth over scale, ensuring that each addition remains consistent with the architectural integrity of the original concept.
Each residence offers a distinct configuration and vantage point, reinforcing the property’s identity as a boutique destination where design and setting work together to shape the guest experience. Private terraces overlook the caldera and the Aegean Sea, creating a setting where landscape becomes an essential part of the architectural composition.
Several residences incorporate features that extend the sense of openness between interior and exterior spaces, encouraging guests to experience Santorini’s environment directly through light, air, and uninterrupted views.
Global Guests and a Design-Led Hospitality Experience
IKIES Santorini attracts travelers from across the world, including visitors from the United States, the United Kingdom, France, Germany, Australia, and China. In recent years the property has also expanded its reach toward markets such as Japan, Hong Kong, and the United Arab Emirates.
This international audience reflects a segment of travelers who prioritize authenticity, architectural character, and a strong sense of place. For many guests, the appeal of Santorini lies not only in its iconic scenery but also in its cultural and architectural narrative.
Within this landscape, IKIES Santorini has developed a reputation for delivering a boutique experience where attention to environment, design, and guest privacy remains central to the overall concept.
Vision Rooted in Belonging
At the heart of IKIES Santorini lies a philosophy that views hospitality as an emotional connection rather than simply a place to stay. The concept of “IKIES,” meaning residences in Greek, reflects the intention to offer guests an experience that evokes the feeling of living within Santorini itself.
As owner Konstantinos Pittas reflects, the vision of the property is to create a sense of belonging that resonates beyond the physical setting.
“Through the Odyssey of life, IKIES Santorini brings you a piece of home away from home. It is not a place per se, but a feeling. One that captivates your soul and gives you a sense of belonging. Welcome home.”
This perspective highlights an approach to hospitality that prioritizes atmosphere, authenticity, and emotional connection – elements that continue to shape the property’s identity and its relationship with guests from around the world.
A Perspective Above the Caldera
Positioned along the cliffs of Oia, the property offers panoramic views of the caldera and surrounding islands. From this elevated vantage point, the natural geography of Santorini unfolds across the horizon, reinforcing the sense of perspective that defines the property’s character.
Sunset, one of the island’s most celebrated moments, becomes a daily architectural event as light shifts across the volcanic landscape and the white forms of the residences. Rather than competing with the surrounding scenery, the design of IKIES Santorini frames and enhances these natural transitions.
This relationship between architecture and landscape remains a defining feature of the property and reflects a broader philosophy in which hospitality design works in harmony with the environment.
In an industry that continues to evolve, IKIES Santorini demonstrates that enduring luxury often emerges from clarity of concept, respect for place, and thoughtful design rooted in cultural context.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
IKIES Santorini has joined the World Luxury Chamber of Commerce (WLCC), becoming part of a global network of luxury brands and industry leaders engaged in collaboration, knowledge exchange, and strategic dialogue across the international luxury sector.
Located in Oia on the island of Santorini, IKIES Santorini represents a distinctive approach to Cycladic boutique hospitality shaped by architectural heritage and elevated perspectives over the Aegean Sea and the caldera. The property features a collection of individually designed residences inspired by the island’s traditional “Captain Houses,” built into the volcanic cliffs and defined by whitewashed structures and domed ceilings that reflect Santorini’s architectural identity.
The property opened in 1999 with six restored residences and has expanded over time to a collection of fourteen homes. Each residence offers a distinct layout and viewpoint, reinforcing the property’s positioning as an intimate destination where architectural character, privacy, and location shape the guest experience.
Through its membership in WLCC, IKIES Santorini joins an international community of luxury companies representing hospitality, design, real estate, and other sectors of the high-end market. The Chamber provides a platform where members engage in strategic dialogue, exchange industry perspectives, and explore collaborative initiatives that support the continued evolution of the luxury economy.
“We are pleased to welcome IKIES Santorini to the WLCC community,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “Boutique hotels that preserve local architectural heritage while delivering a refined hospitality experience contribute meaningfully to the global luxury landscape, and IKIES Santorini represents this approach.”
As part of the World Luxury Chamber of Commerce, IKIES Santorini becomes integrated into a global network of luxury leaders committed to strengthening industry connections while contributing to the ongoing development of the international luxury sector.
We publish fresh insight, leadership perspectives, and market intelligence for the luxury industry every week inside the WLCC community. Join now https://worldluxurychamber.com/wlcc-community/.
Takara Restaurant, in the vibrant Al Khobar, is a luxury dining destination that, since its opening in December 2019, has quietly yet decisively reshaped the landscape of fine Japanese cuisine in Saudi Arabia. Its name, Takara, meaning “treasure”, aptly conveys the restaurant’s mission: to create moments of delight and refinement, where each plate is a gem in its own right.
In 2025, this distinction earned Takara a place among the TOP 100 Restaurants in the World, as recognized by the Luxury Lifestyle Awards. That honor is a testimony to the restaurant’s sustained ambition, its careful balance of tradition and innovation, and its capacity to leave a lasting impression on the global luxury-hospitality stage.
A Setting That Whispers Elegance
From the moment a guest steps through Takara’s threshold, the space speaks of intention. The interior is an artful weave of contemporary minimalism and evocative Japanese motifs: golden bamboo installations, refined lighting, and quiet, thoughtful touches evoke calm yet remain visually captivating. The effect is immersive and poised, a sanctuary for the senses before the first course even arrives.
Private dining areas and event settings are handled with equal care: tailored menus, bespoke service, and a sense that every gathering, whether intimate or grand, is anchored in care and detail.
Culinary Philosophy: Respect, Innovation, Depth
At its core, Takara is built on a profound respect for Japanese culinary tradition, not simply imitation, but reinvention with thought and reverence. Under the direction of internationally masterful chefs, the kitchen reinterprets classical techniques through a lens of creativity. A defining trait of Takara’s menu is its focus on locally sourced ingredients, from fresh seafood and seasonal vegetables to regional spices like za’ata.
Signature dishes have become legendary in the region. The Kunafa Shrimp Tempura, a creative fusion that bridges Japanese tempura with the texture and spirit of kunafa, is one such example. The Wagyu on Hot Stone, Black Cod Miso, and refined sushi and sashimi offerings similarly balance bold purity and delicate nuance.
What’s more, Takara’s menu has remained remarkably consistent since its inception, a sign, paradoxically, of both confidence and discipline. This consistency allows loyal guests to return to familiar favorites, while seasonal and occasional innovations keep the experience fresh.
Service as a Quiet Art
In a restaurant that aspires to deeper resonance, service must preempt, read, and adapt. The many reviews celebrate this poise, where care and comfort coexist seamlessly.
The attention to detail extends into accommodating dietary preferences and event customizations, ensuring that each visit, whether regular or special, feels uniquely tailored.
Recognition and Growth
Takara’s trajectory has been steady and deliberate. In 2024, it garnered multiple honors, including:
100 Best Restaurants in the World – Luxury Lifestyle Awards
Saudi Arabia’s Best Restaurant at the World Culinary Awards
Best Luxury Japanese Cuisine in Al Khobar and accolades in the hospitality industry within Saudi Arabia
By 2025, these accolades deepened: Takara received the title of Best Luxury Japanese Restaurant in Saudi Arabia from Luxury Lifestyle Awards.
These recognitions are markers on a deliberate path. Takara Hospitality Group, along with its portfolio of diverse culinary brands, is expanding with new branches planned for Riyadh and Jeddah by 2026, and further extension across the Gulf Cooperation Council (GCC) region in the near future.
In the Eyes of Guests & Critics
Reviewers and diners often speak in superlatives but also with nuance. One TripAdvisor reviewer lauds Takara as “the best Japanese in the Eastern Province,” praising the freshness and flavor of the food even while acknowledging that price points are at the premium end.
Arab News describes a cozy yet sophisticated atmosphere, a menu that reinvents Western concepts (such as wagyu tacos) alongside authentic staples, and a curated selection of sushi, sashimi, and signature creations like crispy salad and miso soup.
Timeout Riyadh highlights Takara’s seasonal menus and focuses on standout dishes such as the Kunafa Shrimp and Wagyu on Hot Stone, and Truffle Breeze Maki.
BBC Good Food Middle East frames Takara as reimagining Japanese fine dining in Saudi Arabia, noting its success in morphing aesthetic, technical skill, and consistency.
Why Takara Resonates
What sets Takara apart is not just its food, design, or even its awards; it is the coherence, the conviction behind every decision. At Takara:
Heritage and modernity coexist, not by compromise, but by dialogue.
Every dish has intention—nothing feels superfluous.
Guests are not spectators, but participants in a carefully choreographed experience.
Growth is measured; expansion will carry forward the same spirit rather than dilute it.
To dine at Takara is to acknowledge that a restaurant can be a living, breathing canvas of human care, technique, and beauty.
For luxury travelers, gourmets, or culture-seekers, Takara offers not just exquisite Japanese cuisine, but a memory. In 2025, as one of the world’s top 100 restaurants, Takara is a worthy destination for any discerning diner.
If you found this insight valuable, don’t miss future perspectives for luxury leaders. WLCC delivers fresh intelligence and expert insights to its community on a weekly basis. Join now https://worldluxurychamber.com/wlcc-community/.
Fine Living Services, recognized as the Best Luxury Concierge Services in Athens, Greece, 2026 by Luxury Lifestyle Awards, operates at the intersection of discretion, access, and tailored lifestyle management. In this conversation, Fine Living ServicesCEO, Mr. Giannis Stasinopoulos speaks with Alexander Chetchikov, President of the World Luxury Chamber of Commerce, about leadership in high-net-worth concierge services, maintaining consistency in a personalized business model, and the evolving expectations of global clientele.
Alexander Chetchikov: How do you define the core responsibility of a concierge and lifestyle management company today?
Giannis Stasinopoulos: Our job is to create moments that matter, secure access, manage logistics, and deliver experiences quickly, discreetly, and flawlessly.
AC: Fine Living Services emphasizes discretion and exclusivity. How do these principles shape your leadership approach?
GS: Trust comes first. We operate on strict confidentiality, controlled information flow, and disciplined execution.
AC: What distinguishes your approach to bespoke experiences?
GS: Precision and network. We combine local expertise in Greece with global partnerships to deliver experiences that are tailored, efficient, and impossible to replicate.
AC: How do you view the role of Athens in the global luxury ecosystem?
GS: Athens is becoming a strategic luxury hub in the Mediterranean.With projects such as Ellinikon, the openings of One & Only and Conrad The Ilisian, and the growing global interest in Greece, Athens is evolving from a seasonal destination into a year-round luxury gateway.
AC: How do you ensure reliability while delivering unique experiences?
GS: Behind every creative execution lies a strong operational structure. We work with trusted partners, follow strict operational standards, and rely on the expertise of our experienced in-house advisors.
Fine Living Services represents a structured and measured approach to luxury concierge services in Greece. Through disciplined leadership and a focus on discretion, the company positions itself within an evolving international landscape while maintaining localized expertise. The conversation underscores the importance of consistency, cultural awareness, and institutional standards in serving high-net-worth clientele.
We publish fresh insight, leadership perspectives, and market intelligence for the luxury industry every week inside the WLCC community. Join now https://worldluxurychamber.com/wlcc-community/.
In a year marked by volatility across global property markets, select luxury destinations have continued to demonstrate resilience. Switzerland, long regarded as a safe harbor for international capital, remains one of the most stable environments for high-end real estate investment, combining political certainty with long-term value preservation.
Within this landscape, boutique firms specializing in discreet, high-touch advisory models play an increasingly important role in luxury property transactions. Private Fine Immobilien, headquartered in Ascona on Lake Maggiore, combines deep local market knowledge with access to an international client base seeking quality, discretion, and informed guidance. As owner Claudia Tresch notes, “Luxury real estate is built on trust. Clients are not only investing in property, but in long-term security, discretion, and informed decision-making.”
The Ascona region, recently recognized as the most attractive destination on Lake Maggiore, has experienced a notable rise in both demand and pricing. Limited inventory and growing international interest have accelerated transaction timelines while supporting premium valuations. For sellers, this environment highlights the importance of accurate market assessment and strategic positioning from the outset of the sales process.“In markets like Ascona, success depends on understanding both the emotional value of a property and its precise position within the market,” Claudia Tresch explains.
Private Fine’s approach reflects a broader shift within luxury real estate toward advisory-led services. Rather than focusing solely on transactions, the firm positions property as both a personal asset and a long-term investment, requiring nuanced valuation, market intelligence, and trust-based client relationships. Its consultants are deeply embedded in their local markets, enabling them to respond to changing demand patterns with precision.
Beyond Switzerland, Private Fine is expanding its presence through a selective license partner model, with planned growth across multiple international cities. This structure is designed to preserve brand consistency while allowing regional partners to operate with entrepreneurial independence, supported by shared expertise, networks, and standards. In an industry where reputation and discretion are paramount, this balance between scale and selectivity is increasingly relevant.
At its core, the firm emphasizes trust as the foundation of luxury real estate transactions. From private residences to investment properties, clients are seeking advisors who understand not only market conditions, but also the emotional and strategic dimensions of high-value decisions.
As global wealth continues to diversify geographically, destinations like Ascona and markets such as Switzerland are likely to remain central to conversations around capital preservation and lifestyle-driven investment. Firms operating successfully in this space will be those able to combine local insight with international perspective, while maintaining the highest standards of professionalism and integrity.
Getting it right from the start remains one of the most valuable assets in luxury real estate.
We publish fresh insight, leadership perspectives, and market intelligence for the luxury industry every week inside the WLCC community. Join now https://worldluxurychamber.com/wlcc-community/.
Lancia Designs has been inducted as a member of the World Luxury Chamber of Commerce, reinforcing its position within a global network of distinguished luxury leaders. As a U.S.-based luxury lifestyle brand founded by artist and designer Lancia Soans, the company brings a refined perspective to contemporary art and executive gifting across private and corporate environments.
Lancia Designs operates at the intersection of modern artistic expression and executive culture. The brand is recognized for creating minimalistic, elegant works of contemporary art for luxury residential and commercial properties, including hotels, as well as bespoke executive gifts designed for private jet clients and high-level corporate engagements. Its portfolio also includes bespoke corporate and wedding invitations tailored to discerning clientele.
Guided by the vision “Art of A Polished Lifestyle,” Lancia Designs serves modern business aviation and corporate executives who value craftsmanship, discretion, and emotional resonance. Through carefully developed art pieces and executive gifts, the brand emphasizes gratitude, respect, refinement, and aesthetic clarity in a digitally accelerated world. Each creation is positioned not only as a physical object, but as a reflection of personal and corporate identity.
The company also aligns itself with select heritage brands such as Bentley and Faber-Castell, referencing traditions of British and German engineering, design, and fine writing instruments. This association reflects an appreciation for long-standing craftsmanship and innovation within the corporate lifestyle sphere. Lancia Designs collaborates with clients and partners who seek to integrate enduring values of quality and design into contemporary executive life.
Membership in WLCC reflects the company’s engagement with a strategic, executive-level ecosystem dedicated to advancing leadership, dialogue, and collaboration within the global luxury sector.
“Joining the World Luxury Chamber of Commerce represents an important step in strengthening our global relationships within the luxury community. At Lancia Designs, we focus on meaningful artistic expression and executive gifting that reflect refinement, heritage, and emotional depth. We look forward to contributing to a network that values strategic growth and long-term industry advancement,” said Lancia Soans, Founder of Lancia Designs.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented on the induction: “Lancia Designs brings a distinctive artistic perspective to the luxury lifestyle sector, particularly within business aviation and executive environments. Its focus on contemporary art and bespoke gifting aligns with the values of craftsmanship, leadership, and global influence that define WLCC membership.”
Through its work across high-end properties, private aviation contexts, and corporate engagements, Lancia Designs contributes to a broader dialogue about how art, heritage, and executive culture intersect. Its approach reflects a commitment to refined aesthetics and thoughtful design within the evolving landscape of global luxury.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
A new member has been added to The World Luxury Chamber of Commerce (WLCC). Hometown Properties Lda, has been added to its distinguished network of leading real estate brands. This membership reinforces Hometown Properties Lda’s reputation for providing reliable and professional real estate services while highlighting WLCC’s ongoing focus on fostering excellence across the international property sector.
Hometown Properties Lda has been a trusted name in real estate sales for several years. Founded in Portugal in 2008, the company initially focused on meeting the property needs of media professionals, and over time expanded its services across the country. The company’s team of experienced professionals offers informed guidance to clients, supported by a fully computerized system that allows quick and flexible property searches tailored to individual preferences.
With the new addition to WLCC, the company will enjoy strategic benefits, including access to a high-level network of international industry leaders, opportunities for cross-sector partnerships, and tailored global exposure. For Hometown Properties Lda, this membership opens new opportunities to collaborate with other elite brands and reinforce its presence in the international property market.
“We are very pleased to welcome Hometown Properties Lda to the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of WLCC. “Their membership strengthens our shared goal of promoting excellence in the global real estate sector. It is great to collaborate with such experienced professionals.”
By joining WLCC, the company is positioned to further expand its reach and continue delivering high-quality real estate services to clients throughout Portugal and beyond.
If you found this insight valuable, don’t miss future perspectives for luxury leaders. WLCC delivers fresh intelligence and expert insights to its community on a weekly basis. Join now https://worldluxurychamber.com/wlcc-community/.
Vigilo Solutions Limited has joined the World Luxury Chamber of Commerce (WLCC), reinforcing its position within a global network of companies contributing to leadership, security, and operational standards across the luxury sector. With a long-standing focus on protecting high-end retail environments, the London-based firm enters the Chamber as part of an international ecosystem centered on strategic collaboration and industry advancement.
Based in London, Vigilo Solutions Limited operates within the Luxury Retail Security sector, providing specialist security services tailored to high-end retail environments. Established in 2001, the company has built its presence in the UK market through a focused approach to safeguarding premium retail spaces, with operations centered in London’s leading luxury districts.
As a family-run business, Vigilo Solutions Limited is led by a senior team that includes former members of UK elite and special forces alongside former senior police officers. The company’s operational model emphasizes rigorous recruitment, structured training, and continuous professional development, with particular attention to customer service, conflict resolution, first-on-the-scene first aid, and luxury etiquette. This framework supports consistent service delivery aligned with the expectations of luxury retail brands.
Membership in WLCC provides Vigilo Solutions Limited with access to a strategic ecosystem designed to foster collaboration, insight exchange, and leadership-level engagement. Through its Essentials membership package, the company becomes part of a curated circle where quality of participation and relevance of dialogue define value creation, supporting long-term industry development rather than short-term visibility.
“WLCC membership reflects a shared understanding that leadership in the luxury sector is built on responsibility, discipline, and strategic perspective,” said Alexander Chetchikov, President of World Luxury Chamber of Commerce. “Companies operating in specialized segments such as luxury retail security play an important role in preserving the environments where global luxury brands operate and grow.”
Through its inclusion in the World Luxury Chamber of Commerce, Vigilo Solutions Limited reinforces its positioning within the luxury ecosystem, contributing practical expertise and operational insight to conversations shaping the future of the industry.
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Charley Baouamina, Founder of Charley Signature, leads a global luxury branding agency working across brand strategy, creative direction, and high-end storytelling for luxury, lifestyle, and premium sectors. A member of the World Luxury Chamber of Commerce, Charley Signature supports hospitality groups, luxury developers, elite services, and private clients seeking refined positioning and long-term brand equity. In conversation with Alexander Chetchikov, President of the World Luxury Chamber of Commerce, Charley Baouamina reflects on elegance as a guiding principle, leadership in creative industries, and the responsibility of
Alexander Chetchikov: As the founder of Charley Signature, how do you define the role of leadership within a luxury branding agency operating on a global level?
Charley Baouamina: Leadership in a global luxury branding agency begins with vision, a vision that transcends geography. It is about shaping ideas that travel effortlessly across cultures while preserving depth, refinement, and strategic clarity. Leadership means aligning creativity and structure into one disciplined expression and ensuring that every brand carries intellectual substance and enduring resonance.
Today, the world operates with an unprecedented level of mobility. Ultra High Net Worth Individuals move seamlessly between New York and Paris, London and Dubai, Singapore and Miami. Distances that once defined markets now define connections. Global capitals are linked within hours, and influence flows continuously across continents. In many ways, the world has evolved into a single sophisticated ecosystem.
In this context, luxury branding must be inherently global. It requires cultural intelligence, sensitivity to nuance, and an understanding that elite audiences share a borderless perspective shaped by travel, exposure, and discernment.
My role as a founder is to ensure that the brands we shape are built for this interconnected world, refined in expression, coherent in strategy, and capable of resonating across every major capital with equal relevance and authority.
AC:Charley Signature often speaks about elegance as something felt rather than seen. How does this idea translate into brand strategy?
CB: Elegance is structure, balance, and intention. In brand strategy, it translates into precision, defining a clear narrative, a refined tone, and a visual language that resonates instinctively. When elegance is embedded at the strategic level, it becomes natural, fluid, and enduring across every touchpoint.
To me, elegance reflects a subtle and composed vision of luxury. It allows the image to speak, the strategy to unfold, and the positioning to assert itself with quiet authority. True luxury carries softness, depth, and cultural awareness. It is expressed through harmony and refinement.
Being Parisian has profoundly shaped my understanding of luxury. Paris has long defined the codes of refinement for the world. Beyond the great maisons, what distinguishes Paris is its approach, proportion, discretion, taste, and an instinctive understanding of restraint. The strength of Parisian luxury lies in the way it is presented, in the confidence of understatement, and in the balance between presence and subtlety.
This is the sensibility I bring into every brand we shape. I seek to anchor luxury in its authentic context, where value is expressed through elegance, intelligence, and cultural depth. When strategy is guided by this Parisian touch, the brand gains timelessness, credibility, and natural distinction.
AC:How do you approach working with clients who seek discretion rather than visibility?
CB: For clients who value discretion, the focus is alignment and refinement. We develop positioning that reflects credibility, cultural awareness, and long-term influence. The emphasis is placed on coherence, private reputation, and meaningful presence within carefully curated environments.
In ultra-luxury, recognition is defined by precision. What matters is being present in the right circles, engaging the right audience, and attracting a clientele that truly aligns with the brand’s standards and values. Influence becomes selective, intentional, and highly qualitative.
We therefore design strategies centered on relevance, distinction, and calibrated exposure. When positioning is carefully structured, the brand establishes enduring authority and resonates naturally within the environments that shape long-term prestige.
AC:What distinguishes luxury branding today from earlier interpretations of luxury?
CB: Luxury branding today reflects an elevated cultural awareness shaped by global sophistication. It integrates aesthetics, intellectual depth, and emotional resonance in a way that speaks to an internationally connected audience. Contemporary luxury is defined by values, craftsmanship, heritage, and enduring relevance, expressed with a refined understanding of diverse cultures and global sensibilities.
Today, true luxury resonates because it creates meaningful satisfaction, refined pleasure, and a sense of fulfillment that transcends borders. It brings emotional richness while remaining culturally intelligent. Global sophistication means understanding how elegance is perceived in New York, Paris, Dubai, or Singapore, and shaping a brand expression that feels harmonious in each environment.
Branding has therefore evolved into the art of building identities that travel effortlessly across continents. It is about crafting narratives and experiences that inspire shared admiration, elevate perception, and generate lasting emotional connection within the world’s most discerning audiences.
AC: How do you maintain consistency across diverse markets such as Europe, the Middle East, and North America?
CB: The world today is both vast and remarkably interconnected. It is expansive in culture and diversity, yet accessible in a way that makes global influence immediate. Travel, digital commerce, and international mobility have reshaped how brands are perceived. Borders no longer define audiences. A brand can be discovered in Paris, ordered from Dubai, and experienced in New York within the same week.
In this context, consistency begins with a strong global foundation. A brand must have clear values, a defined identity, and a prestige that remains stable wherever it appears. Its core narrative should resonate across cultures with clarity and authority.
From there, the distinction lies in adaptation. When developing the marketing mix, the global strategy provides coherence, while local execution refines the relational approach and touchpoints. Communication styles, experiential details, and cultural nuances are thoughtfully adjusted without altering the brand’s essence.
The brands that thrive internationally understand that the same level of excellence applied in one market can resonate globally when structured intelligently. With a strong strategic core and culturally sensitive activation, a brand can speak to the world while remaining unmistakably itself.
AC: What role does storytelling play in building long-term brand equity?
CB: Storytelling is foundational to brand equity. It gives structure to identity and continuity to perception. A well-constructed narrative allows a brand to evolve gracefully while preserving its essence. Over time, storytelling transforms presence into legacy.
In today’s interconnected world, storytelling must also be global in its intelligence. A brand’s narrative should be understood across cultures, across languages, and across markets. It must carry universal emotional resonance while remaining refined enough to adapt to different cultural contexts.
International strength comes from building a story that travels effortlessly. When a narrative is rooted in clear values, strong symbolism, and cultural awareness, it becomes recognizable in Los Angeles, London, Saudi Arabia, or Shanghai with equal clarity.
Long-term equity is built when a brand’s story feels coherent everywhere. Global understanding amplifies prestige, and cultural fluency ensures that the narrative inspires trust, admiration, and emotional connection wherever it is experienced.
AC: As a founder, how do you ensure that your team shares the same understanding of elegance and standards?
CB: Elegance begins internally. It is a culture before it becomes an outcome. As a founder, my responsibility is to cultivate an environment where refinement, discipline, and intellectual curiosity are shared values rather than imposed expectations.
Standards are transmitted through vision, dialogue, and example. Every project is approached with the same rigor, the same attention to proportion, tone, and coherence. Over time, this consistency forms a collective instinct. The team develops a natural sensitivity to balance, nuance, and long-term thinking.
In luxury, excellence is cumulative. It is built through repetition of high standards and clarity of intention. When the internal culture is aligned, the external expression becomes effortless. Elegance then flows through strategy, design, storytelling, and execution as one unified language.
For me, leadership means protecting that language. Because when standards are elevated internally, the brands we shape carry that elevation into the world.
This conversation with Charley Baouamina highlights a leadership approach rooted in restraint, clarity, and long-term perspective. His views underscore the evolving role of luxury branding as a discipline shaped by experience, consistency, and cultural awareness. Within a global industry often driven by visibility, the interview offers a measured perspective on the value of discretion and enduring standards.
WLCC regularly features conversations and insights from global luxury leaders. Join our community to receive new interviews and perspectives weekly: https://worldluxurychamber.com/wlcc-community/.
