Category: Expert Articles & Interviews

Luxury has become increasingly global, yet the meaning of prestige remains deeply local. While affluent consumers around the world may share expectations around quality and service, the emotional drivers behind luxury purchasing decisions differ significantly from one region to another. In mature markets, luxury may be associated with heritage and discretion. In developing economies, it […]

For decades, Peter Greenberg has reported from the front lines of global travel, documenting not only destinations, but the systems, politics, and people behind them. In this conversation with WLCC, the Emmy Award-winning journalist discusses editorial independence, cultural understanding, and why the travel industry risks losing its human value. World Luxury Chamber of Commerce: You’ve […]

Luxury architecture is moving toward a more grounded and environmentally conscious approach, where materiality, craftsmanship, and emotional connection matter as much as aesthetics. In this WLCC interview, Lucila Aguilar, founder of Aguilar & Esteve Arquitects, shares how her studio combines bamboo, digital fabrication, and local expertise to create spaces rooted in authenticity. World Luxury Chamber of Commerce: Your […]

Sacha Zackariya, CEO and Co-Founder of Prosegur ChangeGroup, explores the changing expectations of international luxury travellers and why service, trust, and operational precision remain central to modern travel retail. His book Leading Travel & Tourism Retail was named one of the WLCC TOP Luxury Books for 2026, bringing together insights from leaders across CHANEL, LVMH, […]

Designer and author of Relaxed Luxury, named one of the TOP Luxury Books for 2026, Chad Dorsey, believes luxury should be experienced through comfort, permanence, and material honesty rather than display. In this conversation with WLCC, he discusses authorship in design, the future of interiors, and why the best spaces are meant to be lived […]

Sabrina Piccinin, Founder and CEO of Haute Retreats, shares how decades of experience across hospitality, villa operations, and private aviation shaped her approach to luxury travel. In conversation with the World Luxury Chamber of Commerce, she discusses personalization, cultural understanding, and why true luxury is built on trust, discretion, and genuine care. World Luxury Chamber […]

Mark Satterfield, author of The Luxury Agent Playbook, named among the TOP Luxury Books for 2026 by WLCC, breaks down what truly drives affluent clients and how they assess who to trust. In this conversation, Satterfield moves beyond theory to outline the signals, behaviors, and expectations that define high-value relationships at the top end of […]

Neen James, author of Exceptional Experiences and one of the featured titles in the TOP Luxury Books for 2026 by WLCC, argues that growth does not come from better products alone, but from how clients feel in every interaction. In this conversation, she explains why advocacy is the most overlooked driver of market share and […]

Phil Keb is a leading figure in global luxury hospitality and a Board Member of the World Luxury Chamber of Commerce. Known for his strategic approach to hotel development, investment, and brand growth, he has contributed to more than 60 projects worldwide with a combined value exceeding $8 billion. In this exclusive interview, Keb shares […]

The convergence of Artificial Intelligence (AI), Web3, and the Metaverse is no longer a distant vision. It is actively influencing how luxury brands operate, engage, and create value. For members of the World Luxury Chamber of Commerce (WLCC), understanding and adopting these technologies is becoming a strategic imperative rather than a speculative exercise. Today’s most […]

Anu Ruohosto brings over 25 years of experience in the beauty industry, supported by a Doctor of Professional Studies in Natural Medicine. As the founder of Scentsophy, she combines her background in botanical chemistry with a more intuitive approach to fragrance creation. Her work focuses on clean, artisanal scents designed to evoke emotion and adapt […]

Timur Kudratov is an entrepreneur, investor, and Founder of Enlightened Minds Investments, a Dubai-based platform focused on building revenue-generating businesses across real estate, technology, and services. With over two decades of experience in the UAE, he works closely with international investors, founders, and partners entering the region, structuring opportunities, and enabling sustainable, long-term growth. In […]

Following its recognition as one of the TOP 100 Premium Wine & Spirits Brands of the World by Luxury Lifestyle Awards in 2025, SHUMI Winery & Estate continues to command global attention for its role in shaping the future of Georgian wine. This exclusive conversation, led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, spotlights the vision and […]

The luxury industry has long been defined by heritage, leadership, craftsmanship, and a commitment to long-term value creation. Today, the geography of luxury is evolving. Markets such as India, the Middle East, and Southeast Asia are becoming increasingly influential, introducing new clients, capital, and cultural contexts. As a result, the industry is beginning to confront […]

Ferran Brufau, General Manager and District Director Central Province KSA at Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter, joins Alexander Chetchikov, President of World Luxury Chamber of Commerce, for a leadership-focused conversation shaped by his recognition as theBest Luxury Diplomatic Hotel in Riyadh, Saudi Arabia by Luxury Lifestyle Awards. Alexander Chetchikov: First, congratulations on […]

By Abhay Gupta, Founder & Chairman, Luxury Connect Pvt Ltd. For decades, we have spoken of the “Incredible Indian Luxury Bazaar” as a paradox—a land of deep-pocketed maharajas and modern-day tech-titans, yet one guarded by some of the most formidable tariff walls in the world. But as we stand in February 2026, the walls have […]

Luxury networking has always been relationship-driven. What has changed is the structure of those relationships, and their strategic weight. In 2026, the competitive edge in the premium sector is defined less by exposure and more by access. As industries converge, hospitality with real estate, private banking with lifestyle assets, and technology with trust infrastructure, influence […]

In this exclusive interview, Jeremie Bernheim reflects on leadership, legacy, and the responsibilities that come with guiding a global luxury brand today. With nearly 20 years of experience across Marketing, Sales, and Strategy, Bernheim has built his career within some of the world’s most recognized companies. He began at Procter & Gamble, continued at Kellogg’s, […]

Charley Baouamina, Founder of Charley Signature, leads a global luxury branding agency working across brand strategy, creative direction, and high-end storytelling for luxury, lifestyle, and premium sectors. A member of the World Luxury Chamber of Commerce, Charley Signature supports hospitality groups, luxury developers, elite services, and private clients seeking refined positioning and long-term brand equity. In conversation […]

By Abhay Gupta – Luxury Strategist | Founder & Chairman, Luxury Connect LLP – Based on insights from the Altiant HNWZ Report, 2025 A Generational Shift Luxury Can No Longer Defer Luxury has always prided itself on foresight. Yet, when it comes to generational change, the industry has often been reactive rather than anticipatory. For […]

Luxury in 2026 appears to be increasingly assessed through behaviour rather than display. As platforms multiply and access becomes easier to achieve, traditional markers such as visibility, scale, and volume seem to carry less influence than they once did. What tends to matter more is how deliberately attention is managed, how access is controlled, and […]

Lagos Marriott Hotel Ikeja, fresh off its win as Best Luxury City Hotel in Nigeria, continues to stand out among industry leaders recognized by Luxury Lifestyle Awards. In this exclusive conversation led by Alexander Chetchikov, president of the World Luxury Chamber of Commerce, the discussion explores the hotel’s approach to luxury, operational strategy, and the broader industry insights driving […]

The name TANG embodies vibrant flavor and pays homage to the ancient Chinese dynasty known for its celebration of art, taste, and creativity. Since opening, TANG Dubai has emerged as one of the UAE’s most captivating dining destinations, bringing together the energy of Japanese izakaya dining and the refinement of Cantonese cuisine within a setting that reflects contemporary […]

The definition of luxury is evolving rapidly, shifting from material excess toward emotional richness and personal transformation. For today’s traveler, luxury is no longer defined by marble details or champagne service, but by calm, self-exploration, renewal, and meaningful connection.  According to insights shared by Board Members of the World Luxury Chamber of Commerce (WLCC) – […]