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Category: WLCC News & Updates

Jun 12, 2026

WLCC AI Lab Roundtable Recap: 12 Key Takeaways

Artificial Intelligence has moved well beyond experimentation. Across industries, leaders are actively testing, implementing, and scaling AI solutions to improve efficiency, decision-making, customer understanding, and innovation. Yet as the technology advances at an extraordinary speed, many organizations are discovering that success depends less on the tools themselves and more on how they are applied. As […]

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Jun 12, 2026

WLCC Leadership Lounge Brings Together Global Luxury Leaders to Explore the Future of Luxury Travel

Inside the Luxury Travel Ecosystem: How Brands Connect with High-Value Clients More than 30 luxury leaders from across hospitality, real estate, design, travel, wellness, branding, consulting, and premium services gathered at the latest WLCC Leadership Lounge for an engaging discussion on one of the most important questions facing luxury brands today: How do you earn […]

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Jun 11, 2026

La Maison GLDN Enters the WLCC Global Circle of Luxury Leaders

La Maison GLDN has been welcomed as a member of the World Luxury Chamber of Commerce, reflecting its position within the global luxury sector and its alignment with a network of leaders shaping the future of luxury through collaboration, insight, and industry advancement. La Maison GLDN is an ultra-luxury private membership community created for individuals who value […]

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Jun 10, 2026

The Decision That Changed Everything for Alexander Chetchikov

After graduating from university with a Master’s degree in Marketing, I spent several years building my career in international FMCG companies. During that time, I worked across a variety of product categories, including sauces, snacks, beer, and spirits. I was involved in marketing and brand management, studying consumer behavior and learning how to build products […]

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Jun 8, 2026

WLCC Welcomes Aureum Coaching

Aureum Coaching has joined the World Luxury Chamber of Commerce as a WLCC Essential Member, reinforcing its role in advancing the conversation around Latin American luxury, cultural heritage, and the evolving global luxury landscape. Based in Colombia, Aureum Coaching is a luxury consulting and coaching firm dedicated to supporting Latin American brands, artisan communities, and cultural institutions. Founded […]

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Jun 4, 2026

Event Recap: WLCC Leadership Lounge – May #2 2026

Rethinking Luxury: Culture, Emotion & Technology in a New Era The latest edition of the WLCC Leadership Lounge brought together founders, CEOs, entrepreneurs, investors, and senior decision-makers from across the global luxury ecosystem for an engaging conversation on one of the industry’s most important questions: How is the meaning of luxury evolving in a world […]

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Jun 3, 2026

European Institute of Management Joins WLCC

European Institute of Management (EIM) has joined the World Luxury Chamber of Commerce through the WLCC Essentials membership, reinforcing its position as a higher education institution focused on advanced leadership development and research across the global luxury sector. Through its accredited postgraduate and doctoral programmes, EIM provides academically rigorous pathways for professionals operating at senior levels across multiple […]

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Jun 3, 2026

Luxury People Magazine: Issue 5 Is Here

Luxury People Magazine is back with Issue 5, and it’s one worth paying attention to. The World Luxury Chamber of Commerce has just dropped its latest edition of Luxury People Magazine, and leading the cover is Jeremie Bernheim, Chief Marketing Officer of Swiss watchmaker RAYMOND WEIL. In a candid conversation, Bernheim opens up about what […]

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Jun 1, 2026

Rework Entertainment Joins WLCC’s Global Network

Rework Entertainment has joined World Luxury Chamber of Commerce, entering a global circle of luxury leaders dedicated to strategic collaboration, industry insight, and the advancement of high-value business relationships. Based in France, Rework Entertainment specializes in video production and video communication consulting. The company focuses on branded film production, creating inspiring and impactful stories shaped […]

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Jun 1, 2026

o ya Enters a New Luxury Circle

o ya, the visionary Boston omakase destination founded by Chef Tim and Nancy Cushman in 2007, has joined the World Luxury Chamber of Commerce, entering a global executive network of leaders across hospitality, design, and the broader luxury industry. Founded in 2007, o ya is a 20-course omakase progression rooted in Japanese discipline and expressed […]

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May 26, 2026

The WLCC Monthly Edit: Global Retail, Hospitality and Brand Innovation in Focus

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  Personalized: Customer Strategy in the […]

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May 20, 2026

Why VivaTech 2026 Matters Beyond Technology for Global Brands, Executives, and Industry Leaders

As VivaTech 2026 announces its landmark 10th edition, Paris is once again preparing to become the global meeting point for companies, founders, investors, and executives shaping the future of business. Returning from 17–20 June 2026, VivaTech has evolved far beyond its original identity as a startup and technology exhibition. Today, it stands as one of […]

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May 12, 2026

Event Recap: WLCC Leadership Lounge – May #1 2026

Inside the WLCC Leadership Lounge: From Selling to Hosting: The New Standard of Luxury Client Experience At a time when AI, automation, and transactional communication increasingly shape business interactions, the latest WLCC Leadership Lounge explored a different question: What if the future of luxury growth depends less on selling – and more on hosting? Bringing […]

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May 12, 2026

What I Stopped Doing in Luxury Marketing, And Why It Matters

For a long time, the luxury industry was perceived as a unified market with clear rules, relatively predictable consumers, and a shared understanding of what luxury actually means. Over time, my perception of this market changed. One of the biggest shifts in my professional thinking was realizing that modern Luxury is no longer one homogeneous […]

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May 12, 2026

Brice & Burnett named South Africa’s Best Luxury Wine Retailer

Celebrating 25 years of heritage and a confident new chapter Brice & Burnett, formerly Wine Cellar, has been named South Africa’s Best Luxury Wine Retailer by the Luxury Lifestyle Awards, reflecting the brand’s commitment to curated fine wine selection and a service-led client experience. The prestigious global awards programme celebrates excellence across the luxury industry, […]

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May 8, 2026

WLCC Strengthens Its Real Estate and Development Leadership with Jason Margetts Joining the WLCC Board

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the appointment of Jason Margetts to its Board, further strengthening the Chamber’s global leadership across real estate, development, and strategic growth. Jason Margetts is a senior real estate executive with over two decades of international leadership experience spanning large-scale development, operations, and commercial strategy. He currently […]

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May 6, 2026

The Unique Show, Luxury Monte-Carlo 2026: A Curated High Jewellery Experience

From June 11 to 13, 2026, the Principality of Monaco will host the return of Luxury Monte-Carlo, the signature format of The Unique Show, at the Le Méridien Beach Plaza . Now in its seventh edition, the event has positioned itself as a focused platform within the international high jewellery calendar, bringing together designers, maisons, […]

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May 6, 2026

DUNES Expo 2026: Where Adventure Meets the New Language of Luxury

The global events calendar welcomes a new strategic platform this November as DUNES Expo 2026 arrives in Riyadh from November 19–21 at the Riyadh International Convention & Exhibition Center. Bringing together over 100 exhibitors and thousands of visitors, the exhibition positions itself at the intersection of outdoor innovation and experiential travel. For WLCC members and […]

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May 6, 2026

Hi-N-Low Technology Enters WLCC Circle

Hi-N-Low Technology Limited has been inducted as a member of the World Luxury Chamber of Commerce, joining a global executive network created to connect influential luxury leaders, strengthen strategic dialogue, and support industry advancement across high-value sectors. Based in England, United Kingdom, Hi-N-Low Technology Limited operates in the renewable energy technology sector with a focus […]

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May 6, 2026

WLCC Webinar Recap: Luxury Consumer Behavior with Dr. Sheetal Jain, Founder of Luxe Analytics

A recent WLCC session explored the evolving landscape of luxury consumer behavior, led by Dr. Sheetal Jain, Founder of Luxe Analytics, who unpacked the psychological and cultural forces influencing how and why clients engage with luxury today. The discussion challenged the idea of a single “luxury consumer,” highlighting the complexity behind purchasing decisions and the […]

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May 5, 2026

CRAFT Strategy & Advisory Enters WLCC’s Global Executive Circle

CRAFT Strategy & Advisory Pte. Ltd. has joined World Luxury Chamber of Commerce as a member, strengthening WLCC’s global network of executive-level luxury leaders, strategic advisors, and business decision-makers shaping the future of the luxury sector. Based in Singapore, CRAFT Strategy & Advisory is a boutique strategic partner working directly with founders, boards, and C-suite […]

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Apr 30, 2026

WLCC Welcomes Regenerative Architecture Practice

Aguilar & Esteve Arquitects has been inducted into the World Luxury Chamber of Commerce (WLCC), reflecting its positioning within a global network of leaders shaping the future of the luxury industry through innovation, sustainability, and strategic influence. Based in Mexico City, Aguilar & Esteve Arquitects is an architectural firm focused on designing and building spaces aligned with […]

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Apr 29, 2026

World Luxury Chamber of Commerce Welcomes LimoHawk as a Distinguished New Member

The World Luxury Chamber of Commerce (WLCC) is proud to announce the official induction of LimoHawk into its exclusive global network of leading luxury brands. This milestone showcases LimoHawk’s growing prominence within the premium transportation and luxury mobility sector. Membership in WLCC is highly selective and reflects a brand’s dedication to superior quality, innovation, and leadership in […]

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Apr 28, 2026

Vilasa Luxury Travel Joins the World Luxury Chamber of Commerce’s Global Network

The World Luxury Chamber of Commerce (WLCC) announces the induction of Vilasa Luxury Travel into its international network of distinguished luxury brands, marking a new phase in the brand’s global journey. Vilasa Luxury Travel, a boutique, women-led destination management company and part of the renowned Minar Group, curates bespoke journeys across India and South Asia, including Bhutan, Nepal, […]

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