Category: WLCC News & Updates

Artificial Intelligence is transforming real estate. San Francisco’s luxury property market, long a symbol of the tech world’s wealth, is experiencing a dramatic resurgence. With AI startups booming and a new generation of entrepreneurs looking to call the city home, ultra-luxury residences are once again in high demand. Properties ranging from $7 million to upwards […]

The World Luxury Chamber of Commerce (WLCC) is proud to welcome Rent Luxe Car as the newest member of its prestigious global network. This milestone celebrates the induction of one of Europe’s leading luxury car rental companies into an elite community of brands recognized for their excellence, innovation, and unwavering commitment to the highest standards of luxury. […]

According to a new study by Bain & Company and Altagamma, global luxury sales are forecasted to grow in 2025, albeit at a slower pace. While economic and political tensions, including tariff threats and macroeconomic volatility, are expected to moderate the sector’s momentum, the industry remains structurally sound, with strong fundamentals and expanding consumer bases.  […]

The World Luxury Chamber of Commerce (WLCC) is delighted to welcome Tandberg Miller Design, a renowned interior design studio based in Oslo, Norway, as its newest member. With over two decades of expertise in crafting bespoke interiors, Tandberg Miller Design has built a reputation for its refined elegance, attention to detail, and seamless blend of raw […]

Breaking new ground in the world of luxury travel, Bvlgari Hotels & Resorts has revealed plans for an ultra-premium resort in Abu Dhabi, developed in partnership with leading Emirati real estate firm Eagle Hills. Scheduled to open in 2030, the retreat will be nestled on a private island, accessible only by a specially constructed bridge, […]

Luxury travel is no longer merely about lavish surroundings or five-star service. Today’s discerning travelers are seeking something more: personalization, privacy, wellness, and meaning; an experience that lingers for years to come. The very definition of luxury is evolving, guided by changing global values, emerging technologies, and heightened expectations for experiences that are as unique […]

In a world where luxury travel is no longer defined by five-star hotels alone but by access, artistry, and emotional resonance, Aurora Travel has emerged as a true connoisseur of bespoke, high-end experiences. This year, the prestigious Luxury Lifestyle Awards has recognized Aurora Travel as the Best Luxury Tour Operator in Hungary, celebrating the company as one of the most […]

The World Luxury Chamber of Commerce proudly partners with SDA Bocconi School of Management to support the development of visionary leadership across global industries. Through this collaboration, WLCC members are empowered to expand their global influence, elevate boardroom performance, and cultivate forward-thinking strategies with the remarkable  International Board Program 2025. Boardroom Leadership in an Era […]

Paris Men’s Fashion Week Spring/Summer 2026 opened with a strong sense of luxury and anticipation. From June 24 to June 29, 2025, the French capital once again asserted itself as the ultimate epicenter of high-end fashion. The event generated an estimated economic impact of €1.2 billion and attracted nearly 30,000 international visitors, held primarily at […]

The World Luxury Chamber of Commerce (WLCC) proudly announces the induction of MAISON Bahamas into its respected global network. This exclusive membership solidifies MAISON Bahamas’ position as a premier leader in high-end real estate and underscores its global reach within the luxury sector. Founded in 2022, the firm has swiftly established itself as the top luxury real […]

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the official induction of Emeralda Golf Club as a distinguished new member of its prestigious international network. This recognition affirms Emeralda’s status as one of Southeast Asia’s most elite golf destinations. Just a short drive from Jakarta, Emeralda Golf Club has long set the standard for […]

Sustainability, transparency, and ethical practices are taking center stage in the fashion world, and a powerful new story is unfolding far from the traditional fashion capitals. Deep in the Brazilian Amazon, Indigenous designers are stepping into the spotlight as creators, entrepreneurs, and cultural leaders.  With the city of Belém in Brazil set to host the […]

What truly makes an object worthy of being called “luxury“—is it innovation, price, performance, or something far less tangible? As electric vehicles (EVs) become increasingly central to the automotive industry’s future, a quiet tension emerges. While they promise progress and environmental responsibility, EVs have yet to be embraced as enduring symbols of prestige. They remain […]

The luxury beauty landscape may be on the cusp of a significant shift as one of the industry’s most established players prepares to redraw its boundaries. Coty, home to prestige fragrance licenses such as Gucci, Burberry and Hugo Boss is reportedly preparing to separate its luxury and mass-market divisions in a strategic effort to realign […]

Image via Urban Jürgensen Once a name whispered in connoisseur circles, Urban Jürgensen is reawakening with grandeur, precision, and purpose. Under the stewardship of the Rosenfield family and Finnish master watchmaker Kari Voutilainen, the historic Danish brand has embarked on a meticulously orchestrated revival. The project, infused with passion and an uncompromising commitment to craftsmanship […]

The World Luxury Chamber of Commerce (WLCC) is proud to announce that JW Marriott Hotel Muscat has become a valued member of its global network of prestigious luxury brands. This marks an exciting milestone for JW Marriott Hotel Muscat, a newly established 5-star oasis in the heart of Muscat, Oman. The hotel’s membership in the WLCC reflects […]

The World Luxury Chamber of Commerce (WLCC) is delighted to announce that Al Nakhla Residential Resort has become a valued member of its exclusive global network of premier luxury brands. Located in the heart of Riyadh, Al Nakhla Residential Resort is a standout destination offering luxury family residences just minutes away from the city’s bustling business and […]

The recent induction of The Fixer Lifestyle Group into the World Luxury Chamber of Commerce (WLCC) is a milestone that not only reflects the company’s reputation within elite circles but also signals the future of luxury lifestyle management. Known for orchestrating discreet, bespoke, and truly unforgettable experiences, The Fixer has quietly become a trusted authority among the world’s most […]

When a house built on heritage looks beyond fashion for its future, it signals a defining shift in the essence of luxury. Kering has officially appointed Luca de Meo, former CEO of Renault, as its new chief executive officer—a decisive move that signals a major strategic shift for the French luxury group at a time […]

The World Luxury Chamber of Commerce (WLCC) is proud to announce the forthcoming launch of its Luxury Travel & Hospitality Committee, a global initiative dedicated to elevating excellence, innovation, and collaboration in the luxury travel and hospitality sectors. As part of WLCC’s mission to bring together the world’s leading luxury brands, this new committee will create a dedicated […]

As perceptions of luxury continue to change, major maisons face mounting headwinds: consumers are tightening their belts, growth in core markets such as the U.S. and China is cooling, and the post‑pandemic boom is giving way to a new normal. Against this backdrop, LVMH is placing a strategic bet on artificial intelligence as the linchpin […]

L’Occitane en Provence is redefining eco-luxury with the launch of two elegant new amenities ranges, designed exclusively for premium four and five-star hotels.  Debuting this year, Jasmin Bergamote is a luminous blend of sweet jasmine and zesty bergamot, opening with citrus sparkle, unfolding into a floral heart, and settling into warm notes of cedar and […]

Once synonymous with spring-break revelry, Fort Lauderdale has quietly—yet boldly—stepped into a new identity: that of a world-class luxury and financial hub. In a recent deep-dive, an eye-opening spotlight was cast on a transformation that’s redefining the U.S. luxury landscape.  Long overshadowed by the glitz of neighboring Miami, Fort Lauderdale is now proving it no […]

What happens when heritage craftsmanship meets the speed and scale of digital innovation? In today’s rapidly evolving luxury landscape, that question lies at the heart of a new era—one defined by sustainability, shifting consumer values, and tech-powered accessibility. As the industry adapts to these changes, strategic collaborations are reshaping how luxury is experienced, acquired, and […]