Category: WLCC News & Updates

Sometimes, the most valuable insight comes from the person you meet. The latest WLCC Leadership Lounge, held on 5 November 2026, took a different approach. Instead of a traditional fireside conversation with a guest speaker, the entire session was dedicated to what sits at the heart of the World Luxury Chamber of Commerce: connecting luxury […]

The membership marks an important step in WLCC’s international development and reinforces its commitment to advancing the global luxury industry’s interests.  The World Luxury Chamber of Commerce (WLCC) has become a member of the U.S. Chamber of Commerce, marking a significant milestone in its international development and strengthening its institutional connections with the American business […]

The World Luxury Chamber of Commerce announces its 2026 selection of luxury marketing executives recognised for their leadership, expertise and contributions to the international luxury industry. Behind the world’s leading luxury brands are marketing professionals responsible for building brand identity, maintaining desirability and connecting with discerning consumers. Their decisions influence how luxury is communicated, experienced […]

The World Luxury Chamber of Commerce (WLCC) was pleased to support Luxury Hospitality Conference 2026, held on October 23 in Milan, Italy, bringing together professionals and decision-makers from across the luxury hospitality industry. As an official partner of the conference, WLCC helped introduce its international community to an event dedicated to professional exchange, industry insights, […]

Artificial intelligence offers new opportunities for luxury brands, but technological capability alone does not guarantee consumer interest. In a recent World Luxury Chamber of Commerce webinar, Dr. Jacqueline Eastman presented research examining what motivates luxury consumers to consider AI-enabled products and why emotional value may matter far more than functionality. Drawing on a three-study research […]

What does luxury mean today, and which values should guide its future? The World Luxury Manifesto explores these questions through the perspectives of the people who work in, create, and care about luxury. Initiated by the World Luxury Chamber of Commerce as part of World Luxury Day, the Manifesto sets out shared principles centred on […]

The World Luxury Chamber of Commerce presents the World Luxury Manifesto, developed by WLCC as part of the World Luxury Day 2026 celebrations, with selected contributions from the global luxury community. The document sets out shared principles for luxury while recognising how personally it is understood and experienced. Around 200 contributions, shared in response to […]

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  WLCC Visionary Overview Report 2026 […]

What does it take to win luxury clients who already have everything? The latest WLCC Leadership Lounge brought this question into focus during an insightful conversation with Matthias Weiskopf, Founder of Luxe/Link. Bringing more than 25 years of international experience across premium and luxury brands, including Porsche, Ferrari, BMW, and McLaren, Matthias discussed how Asian […]

The Financial Times Business of Luxury Summit – Asia Edition, held on 19–20 October 2026 at Capella Bangkok, brought together international luxury executives, industry experts and business leaders to discuss the opportunities and challenges facing the global luxury sector. The World Luxury Chamber of Commerce (WLCC) was pleased to support the event as an official […]

What happens when a hotel becomes a lifestyle, a residence becomes a sanctuary, and a destination becomes an experience worth travelling across the world for? Luxury hospitality is entering a fascinating new chapter. The boundaries between travel, residential living, wellness, gastronomy and personal experience are becoming less distinct. For the world’s most discerning travellers, exceptional […]

In luxury hospitality, the most memorable experiences are often defined by what remains unspoken – an anticipated need, a discreet gesture, or the ability to make a guest feel genuinely understood. For Liliana Conde, Founder and CEO of Conde Hospitality Solutions, Lda., these moments represent the essence of exceptional service, a philosophy shaped by more than […]

A luxury brand’s identity is expressed through hundreds of decisions: the silhouette of a product, the atmosphere of a store, the language of a campaign and the symbols customers recognise. Their combined effect determines how clearly the brand communicates its value. In WLCC’s members-only webinar, The 4 Languages of Luxury, luxury marketing consultant and international […]

On October 8, in celebration of World Luxury Day, the World Luxury Chamber of Commerce (WLCC) welcomed Anant Sharma, Founder & CEO of Matter Of Form, as the featured speaker of its WLCC Leadership Lounge. Under the theme Rethinking Luxury Experience in an Age of AI, Culture & Attention, the session commenced with a fireside […]

The World Luxury Chamber of Commerce introduces Luxtober Season, giving a name to the Month of Luxury that begins on World Luxury Day, 8 October, and continues through the end of October. Building on the Month of Luxury announced as part of this year’s World Luxury Day celebrations, Luxtober brings the idea into focus: an […]

DesSire Greece, a boutique luxury real estate, investment and lifestyle advisory serving high-net-worth individuals (HNWIs), families, and international investors, has joined the World Luxury Chamber of Commerce (WLCC), a global network connecting influential leaders and businesses across the luxury sector. Through its international advisory expertise and established professional network, DesSire Greece brings a distinctive perspective to luxury real estate […]

On 8 October 2026, the global luxury community marked the second World Luxury Day. Established by the World Luxury Chamber of Commerce to honour the people, craftsmanship and creativity behind luxury. The day brought together professionals, brands and media across continents, with the celebration reaching an estimated 585,000 people worldwide. The celebration truly went global. […]

8 October 2026 — The World Luxury Chamber of Commerce wishes its members, partners and the global luxury community a happy World Luxury Day. Today, we celebrate the people whose creativity, expertise and dedication bring exceptional products, services and experiences to life. Established by the World Luxury Chamber of Commerce, World Luxury Day is a […]

Ana Cunha, Founder and Creative Director of Made With Love Eventos and creator of L’Essence d’Or – The Invisible Measure, has joined the World Luxury Chamber of Commerce. Most luxury experiences are well executed. Very few are unforgettable. The difference rarely lies in what can be counted, and almost always in what is felt: a need anticipated, a moment perfectly […]

What do ultra-high-net-worth clients really expect from luxury brands today, and what increasingly pushes them away? This question shaped the latest WLCC Leadership Lounge, featuring Sabrina Piccinin, Founder & CEO of Haute Retreats, for a private conversation on the changing expectations of ultra-high-net-worth clients. The session explored a shift that many luxury businesses are experiencing: […]

Luxury spans many sectors, from fashion and automotive to hospitality, design and personal experiences. Each has its own traditions, expertise, and ways of connecting with people. World Luxury Day, celebrated on 8 October, brings these different worlds into a shared conversation about what luxury means today and what the industry values. Initiated by the World […]

The World Luxury Chamber of Commerce (WLCC) presents TOP Luxury PR Agencies of the World 2026, a selection recognising excellence in luxury communications and the agencies behind it. The selection brings together large international firms and boutique agencies across fashion, hospitality, travel, watches and jewellery, beauty, design, real estate and other luxury sectors. It recognises […]

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the appointment of Hamad Hassani to its Board. Hamad brings extensive experience in premium financial services, customer and business strategy, alongside a cross-industry perspective shaped by partnerships in luxury, hospitality, travel, aviation, and lifestyle. Hamad serves as Vice President – Centurion Business & Premium […]

Elenne Body Care Products Inc. approaches body care through a philosophy of quiet luxury, placing considered formulation, refined presentation, and the sensory experience of daily skincare at the center of its identity. Established in Canada in 2024, the brand focuses on transforming a familiar routine into a more intentional personal ritual. Its positioning has been […]