Category: WLCC News & Updates

Casablanca at Sandy Lane has renewed its World Luxury Chamber of Commerce membership through an upgraded Professional Membership, reinforcing its ongoing engagement with the global network of luxury leaders. The renewed membership reflects the property’s continued focus on delivering a private luxury hospitality experience defined by refined accommodations, personalized service, and exceptional privacy within the prestigious Sandy Lane […]

The World Luxury Chamber of Commerce (WLCC) is pleased to announce Sana Medical® as the newest member of its exclusive global network, bringing together distinguished organizations that represent excellence, innovation, and leadership across the international luxury sector. Reserved for brands that meet the highest standards in their industries, WLCC membership offers access to an influential community of luxury […]

For years, we’ve adapted to technology. Now technology is starting to adapt to us. Instead of expecting people to adapt to digital systems, technology is increasingly learning to understand human behavior, preferences, and context. For luxury brands, this shift presents an opportunity to strengthen relationships, create more meaningful experiences, and rethink how value is delivered. […]

What truly influences affluent clients to buy – and more importantly, what inspires them to stay loyal? This was the central question explored during our latest WLCC LeadershipLounge, where founders, C-level executives, and senior decision-makers from across the global luxury industry came together for an exclusive virtual gathering dedicated to strategic insight, meaningful relationships, and […]

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  Lancia Soans on Luxury with […]

The World Luxury Chamber of Commerce (WLCC) is proud to present TOP Luxury Media of the World 2026, a curated selection highlighting media organizations that play a meaningful role in informing and shaping the global luxury conversation. As a global network connecting luxury brands, entrepreneurs, executives, investors, and industry leaders across more than 70 countries, […]

The World Luxury Chamber of Commerce (WLCC) is proud to announce the induction of Marc Sandreschi into its distinguished global network of luxury brands, innovators, and industry leaders. This prestigious membership further strengthens WLCC’s mission of connecting the world’s most influential luxury companies through collaboration, excellence, and strategic growth opportunities. Founded as a premier international organization dedicated to the advancement […]

Adventum Wealth has joined the World Luxury Chamber of Commerce as an Executive Member, strengthening its position within an international network of influential business leaders, advisors, and luxury-sector decision-makers shaping the future of global commerce. Founded in 2015, Adventum Wealth is a UK-based international advisory firm specializing in residential real estate strategies for global investors. The firm delivers […]

For decades, luxury was largely defined by status, exclusivity, and scarcity. Yet as consumer expectations continue to evolve, these traditional markers alone are no longer enough to create lasting value. In WLCC’s recent webinar, Luxury 2030: The New Signals of Value, Anant Sharma, Founder and CEO of Matter Of Form, explored the emerging forces reshaping […]

Artificial Intelligence has moved well beyond experimentation. Across industries, leaders are actively testing, implementing, and scaling AI solutions to improve efficiency, decision-making, customer understanding, and innovation. Yet as the technology advances at an extraordinary speed, many organizations are discovering that success depends less on the tools themselves and more on how they are applied. As […]

Inside the Luxury Travel Ecosystem: How Brands Connect with High-Value Clients More than 30 luxury leaders from across hospitality, real estate, design, travel, wellness, branding, consulting, and premium services gathered at the latest WLCC Leadership Lounge for an engaging discussion on one of the most important questions facing luxury brands today: How do you earn […]

La Maison GLDN has been welcomed as a member of the World Luxury Chamber of Commerce, reflecting its position within the global luxury sector and its alignment with a network of leaders shaping the future of luxury through collaboration, insight, and industry advancement. La Maison GLDN is an ultra-luxury private membership community created for individuals who value […]

After graduating from university with a Master’s degree in Marketing, I spent several years building my career in international FMCG companies. During that time, I worked across a variety of product categories, including sauces, snacks, beer, and spirits. I was involved in marketing and brand management, studying consumer behavior and learning how to build products […]

Aureum Coaching has joined the World Luxury Chamber of Commerce as a WLCC Essential Member, reinforcing its role in advancing the conversation around Latin American luxury, cultural heritage, and the evolving global luxury landscape. Based in Colombia, Aureum Coaching is a luxury consulting and coaching firm dedicated to supporting Latin American brands, artisan communities, and cultural institutions. Founded […]

The latest edition of the WLCC Leadership Lounge brought together founders, CEOs, entrepreneurs, investors, and senior decision-makers from across the global luxury ecosystem for an engaging conversation on one of the industry’s most important questions: How is the meaning of luxury evolving in a world shaped by changing consumer values, cultural transformation, and technological innovation? […]

European Institute of Management (EIM) has joined the World Luxury Chamber of Commerce through the WLCC Essentials membership, reinforcing its position as a higher education institution focused on advanced leadership development and research across the global luxury sector. Through its accredited postgraduate and doctoral programmes, EIM provides academically rigorous pathways for professionals operating at senior levels across multiple […]

Luxury People Magazine is back with Issue 5, and it’s one worth paying attention to. The World Luxury Chamber of Commerce has just dropped its latest edition of Luxury People Magazine, and leading the cover is Jeremie Bernheim, Chief Marketing Officer of Swiss watchmaker RAYMOND WEIL. In a candid conversation, Bernheim opens up about what […]

Rework Entertainment has joined World Luxury Chamber of Commerce, entering a global circle of luxury leaders dedicated to strategic collaboration, industry insight, and the advancement of high-value business relationships. Based in France, Rework Entertainment specializes in video production and video communication consulting. The company focuses on branded film production, creating inspiring and impactful stories shaped […]

o ya, the visionary Boston omakase destination founded by Chef Tim and Nancy Cushman in 2007, has joined the World Luxury Chamber of Commerce, entering a global executive network of leaders across hospitality, design, and the broader luxury industry. Founded in 2007, o ya is a 20-course omakase progression rooted in Japanese discipline and expressed […]

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  Personalized: Customer Strategy in the […]

At a time when AI, automation, and transactional communication increasingly shape business interactions, the latest WLCC Leadership Lounge explored a different question: What if the future of luxury growth depends less on selling – and more on hosting? Bringing together founders, luxury executives, hospitality leaders, real estate professionals, designers, and advisors from around the world, […]

For a long time, the luxury industry was perceived as a unified market with clear rules, relatively predictable consumers, and a shared understanding of what luxury actually means. Over time, my perception of this market changed. One of the biggest shifts in my professional thinking was realizing that modern Luxury is no longer one homogeneous […]

Celebrating 25 years of heritage and a confident new chapter Brice & Burnett, formerly Wine Cellar, has been named South Africa’s Best Luxury Wine Retailer by the Luxury Lifestyle Awards, reflecting the brand’s commitment to curated fine wine selection and a service-led client experience. The prestigious global awards programme celebrates excellence across the luxury industry, […]

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the appointment of Jason Margetts to its Board, further strengthening the Chamber’s global leadership across real estate, development, and strategic growth. Jason Margetts is a senior real estate executive with more than two decades of international leadership experience spanning large-scale development, operations, and commercial strategy. Most […]