
Luxury Insights & News
Expert Articles & Interviews

Apr 22, 2025
Data: The Luxury Industry’s Secret Weapon for Unforgettable Client JourneysAt the heart of luxury brands’ success lies the ability to deliver exceptional, personalized experiences that resonate with their clients. With increasing competition and the shifting expectations of affluent consumers, luxury brands across sectors such as hospitality, real estate, food and beverage, and more must adapt to deliver distinctive, personalized services. The key to achieving […]

Apr 17, 2025
The Future of Luxury Travel: Focus on the ExperienceA thought piece by WLCC Media Partner Urs Huebscher, editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business They simply exist: The journeys you have to experience, things you have seen and unforgettable impressions that you have to remember. Authentic, unique experiences are clearly the new luxury – this trend will continue […]

Apr 11, 2025
Exclusive Insight: Nick Gibbens Talks Luxury Trends, Digital Evolution & Editorial IntegrityIn this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Nick Gibbens, the visionary Editor-in-Chief of Luxury Lifestyle Magazine. Known for his editorial precision and digital-first approach, Gibbens has redefined how luxury is portrayed in modern media—balancing innovation with tradition and storytelling with sustainability. Together, they explore the […]
Book Reviews

Apr 17, 2025
Luxury Library Book Review: Secrets of Top Luxury Agents by Michael LaFidoAuthor: Michael LaFidoPublication Date: 2024Amazon Rating: 4.5 The WLCC Luxury Library serves as an invaluable resource for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. This library is designed to empower members of the World Luxury Chamber of Commerce with the latest information on branding, marketing, and […]

Mar 2, 2025
Luxury Library Book Review: Selling LuxuryAuthor: Robin Lent & Genevieve TourPublication Date: 2009Amazon Rating: 4.1 The WLCC Luxury Library serves as an invaluable resource for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. This library is designed to empower members of the World Luxury Chamber of Commerce with the latest information on branding, […]

Feb 3, 2025
Luxury Library Book Review: Unreasonable Hospitality by Will GuidaraAuthor: Will GuidaraPublication Date: 2022Amazon Rating: 4.8 The WLCC Luxury Library serves as an invaluable resource for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. This library is designed to empower members of the World Luxury Chamber of Commerce with the latest information on branding, marketing, and […]
WLCC News & Updates

Apr 22, 2025
WLCC Media Hub: Premium Visibility for Luxury BrandsIn the world of luxury, image is everything. For brands seeking prestige, trust, and visibility among high-net-worth individuals (HNWIs), strategic media placement is a necessity. The World Luxury Chamber of Commerce (WLCC) proudly presents its exclusive Media Hub, a dynamic platform offering members discounted, high-impact exposure in some of the world’s most influential luxury magazines. […]

Apr 16, 2025
SHARIF HOUSE Handcrafted Travels: A Masterpiece in Luxury Travel DesignFor discerning travelers who crave immersive, off-the-beaten-track experiences infused with sophistication and exclusivity, SHARIF HOUSE Handcrafted Travels is a name that stands apart. A prestigious member of the World Luxury Chamber of Commerce (WLCC), this elite travel company has redefined luxury tourism, offering bespoke journeys that unveil hidden gems across the globe with unparalleled elegance. […]

Apr 11, 2025
Arkitech Group Joins the Exclusive World Luxury Chamber of CommerceArkitech Systems Group, a leading luxury real estate development and architectural studio firm specializing in designing and building fully customized off-site villas in only 8 months, is proud to announce its induction as a new member of the prestigious World Luxury Chamber of Commerce (WLCC). This membership strengthens Arkitech Group’s standing as a key player […]
Industry Reports

Apr 3, 2025
Luxury’s Digital Future: Why Blockchain is the Key to Innovation – Insights From the STORM Partners ReportThe luxury industry, traditionally defined by exclusivity and heritage, is undergoing a transformation driven by consumer demand for sustainability, transparency, and authenticity. Blockchain technology provides a solution by offering traceability, anti-counterfeiting measures, and digital personalization. With 72% of consumers buying more eco-friendly products and 87% seeking supply chain transparency, luxury brands must embrace innovation to […]

Mar 14, 2025
2025 Luxury Real Estate Market Snapshot: Key Insights and Predictions by Christie’s International Real EstateAs we look ahead to 2025, the luxury real estate market continues to evolve, molded by dynamic factors ranging from shifting buyer preferences to global economic and environmental influences. The 2025 Christie’s International Real Estate Global Luxury Real Estate Forecast offers an in-depth exploration of key luxury markets around the world, highlighting emerging trends, evolving […]

Feb 18, 2025
Insights from 2024: Executive Education Trends by TEBRThe European Business Review Special Report 2024 titled “Navigating Executive Education Preferences and Needs in Contemporary Leadership” provides an extensive analysis of trends, insights, and preferences in executive education, based on a survey of 318 professionals from diverse industries. The report emphasizes the evolving needs of contemporary leaders and identifies key hotspots, priorities, and innovations […]
In the Press

The Luxury Lifestyle List – 9 fun facts about Alexander Chetchikov
UK’s Luxury Lifestyle Magazine interviews WLCC’s President

Alexander Chetchikov: Uniting the World’s Luxury Leaders
Discover how Alexander Chetchikov is redefining luxury as the visionary President of the World Luxury Chamber of Commerce.