Month: June 2025

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the official induction of Emeralda Golf Club as a distinguished new member of its prestigious international network. This recognition affirms Emeralda’s status as one of Southeast Asia’s most elite golf destinations.

Just a short drive from Jakarta, Emeralda Golf Club has long set the standard for upscale golfing experiences in the region. Since its founding in 1994, the club has embodied a vision of refined recreation, offering an experience where design, nature, and culture converge. Owned by PT Karabha Digdaya and led by General Manager Yenny Tanudjaja, Emeralda features 27 masterfully designed holes—18 by golf legend Arnold Palmer and 9 by the iconic Jack Nicklaus. Each course is thoughtfully integrated into a landscape of lush tropical vegetation and rolling terrain, creating a golfing environment that is both visually striking and technically engaging.

Beyond its exceptional layout and natural beauty, Emeralda has built a strong reputation on the international stage by hosting some of the region’s most prominent golf tournaments. Prestigious events such as the Alfred Dunhill Masters, the Volvo Asian Matchplay Championship, and the HSBC Enjoy Jakarta Indonesia Open have drawn global attention to the club, underscoring its capacity to meet world-class standards in competition and hospitality.

Emeralda Golf Club’s induction into the WLCC aligns with the Chamber’s mission to unite exceptional brands across key sectors of the luxury industry—including fashion, hospitality, real estate, and fine living—under a shared commitment to excellence and innovation. As a member, Emeralda gains access to a powerful network of international partners, exclusive business development initiatives, targeted promotional campaigns, and high-level industry insights designed to elevate visibility and foster strategic growth.

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented: “We are thrilled to welcome Emeralda Golf Club into the World Luxury Chamber of Commerce. Their devotion to quality, service, and cultural authenticity resonates deeply with our values. Emeralda is a symbol of refined living and a standard-bearer for luxury in Southeast Asia. We are confident that their involvement will enrich our network and contribute meaningfully to our shared vision.”

This partnership marks a significant step forward in expanding WLCC’s footprint in Asia, reinforcing its strategic focus on emerging luxury markets that fuse heritage, innovation, and sustainability. For Emeralda, the affiliation represents not only an endorsement of its legacy but also a gateway to new international opportunities, brand alliances, and a broader global audience.

For more information, visit www.emeralda-golfclub.com.

Sustainability, transparency, and ethical practices are taking center stage in the fashion world, and a powerful new story is unfolding far from the traditional fashion capitals. Deep in the Brazilian Amazon, Indigenous designers are stepping into the spotlight as creators, entrepreneurs, and cultural leaders. 

With the city of Belém in Brazil set to host the upcoming COP30 climate summit, the world’s attention is turning toward the Amazon as a region rich in creative talent, knowledge, and innovation. For luxury industry insiders, this is a wake-up call and an invitation. It challenges brands to rethink how they work with Indigenous communities—not through appropriation or surface-level storytelling, but through real collaboration and deeper respect for the people and traditions shaping the future of fashion. 

The history is well known—artisans’ works copied or purchased cheaply, only to be resold at high-end prices by national and international brands. The result is a deep-rooted mistrust, as well as a demand from Indigenous leaders to shift the narrative. Despite ongoing threats from deforestation and leather production, local designers are modeling a vision of fashion that respects biodiversity and strengthens community resilience. 

Designers like Maurício Duarte and Sioduhi Waíkhᵾn are pioneering this model by blending traditional materials, weaving methods, and storytelling with modern branding and business training. Duarte’s presence at São Paulo Fashion Week and his work with dozens of Indigenous families have brought national attention to ancestral knowledge reinterpreted through contemporary fashion. Waíkhᵾn’s concept of “Indigenous Futurism” empowers artisans to maintain their cultural roots while gaining the business tools needed to succeed on their own terms. 

This shift is also being driven by education and structured support. MI Moda Indígena, co-founded by Rebeca Ferreira, offers one of the most promising platforms for training a new generation of Indigenous creatives. Through its five-month curriculum, supported by Brazil’s Sebrae agency, students learn design, tailoring, marketing & more —all while grounding their work in their cultural identities. The program’s success, seen in international showcases and growing demand, is also a reflection of its community-first philosophy.  

Global brands are increasingly partnering with local artisans to foster ethical and beneficial relationships. A notable example is the Brazilian brand Osklen, which in 2016 collaborated with the Asháninka community. Osklen drew inspiration from their traditional patterns, paying royalties that enabled the Asháninka people to build a school in their village. This positive trend is further supported by initiatives like the guide launched last year by Conservation International, in partnership with Kering and Textile Exchange, aimed at improving fashion’s engagement with Indigenous communities. For the luxury industry, this is more than an ethical opportunity—it is a chance to redefine value through reciprocity and respect. 

Some conclusions: 

• Amazonian designers are reclaiming authorship over their cultural heritage, combining ancestral craftsmanship with contemporary designs.  
• The industry must shift from appropriation to partnership, ensuring Indigenous collaborators are acknowledged and empowered. 
• Sustainable fashion in the Amazon means small-scale, high-value production rooted in natural materials and local knowledge. 
• True luxury, in this context, is not just about aesthetics—it is about fairness, sustainability, and cultural integrity. 

Global luxury brands must listen, learn, and most importantly, collaborate with fairness. As the industry faces pressure to align with climate and social responsibility, Amazon’s artisans are authors of the future, making them invaluable partners in shaping a more sustainable and equitable path forward. 

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/insights-news/    

SOURCES: VOGUE BUSINESS

What truly makes an object worthy of being called “luxury“—is it innovation, price, performance, or something far less tangible? As electric vehicles (EVs) become increasingly central to the automotive industry’s future, a quiet tension emerges. While they promise progress and environmental responsibility, EVs have yet to be embraced as enduring symbols of prestige. They remain technologically advanced, but emotionally unanchored. 

Despite bold design, remarkable performance, and sophisticated interfaces, electric cars often lack the soul and storytelling that define luxury icons. Instead of becoming prestige assets, they risk being seen as short-lived gadgets, shaped more by software cycles than craftsmanship. In an age where meaningful differentiation and lasting value are the cornerstones of true luxury, many EVs feel interchangeable, clinical, and ultimately disposable. The question, then, is not whether electric cars can be luxurious, but whether they can evoke the same reverence once reserved for their petrol-powered predecessors. 

The Design Identity Crisis 

Once distinguished by their design, craftsmanship, and bold statements of identity, luxury vehicles are increasingly indistinct.  

• Brands like Porsche, Mercedes, and BMW, once steeped in uniqueness, now produce electric models that echo each other in aesthetics and user experience. 
• Material quality and interior innovation have declined, with details like repositioned gear shifters and mass-produced components (such as Audi-marked parts in Lamborghinis) undermining exclusivity. 

Lack of Trust 

Trust, Langer emphasizes, is luxury’s most valuable currency—and it’s faltering in the EV space. 

• EVs are perceived as “fast-aging tech products” rather than timeless possessions. 
• Battery degradation, software obsolescence, and ever-evolving tech features create uncertainty about long-term value. 
• Poor resale prospects and concerns over longevity make high-net-worth clients hesitant to purchase. 

Experience Shortcomings 

While technical specifications dominate EV marketing, customer experience—an essential element of luxury—remains neglected. There is an absence of intuitive, relationship-driven service that diminishes perceived luxury and loyalty. 

• Dealerships lack the hospitality, intimacy, and emotional intelligence expected in luxury environments. 
• The shift toward digital interfaces and impersonal service depersonalizes the experience. 
• Charging infrastructure gaps and range anxiety diminish spontaneity and convenience, qualities that high-end consumers value deeply. 

Misunderstood Identity in the Electric Age 

Many luxury brands have clung to the mistaken belief that prestige from the combustion era will automatically carry over into the electric future. 

• Even Ferrari is reportedly delaying its EV roadmap due to weak demand—a sign that consumers are not emotionally aligned with the current EV proposition. 
• Brands must pivot from engine-driven legacies to experience- and meaning-driven identities rooted in storytelling, craftsmanship, and emotional connectivity. 

To stay at the top, luxury car brands must stop thinking of electric vehicles as short-lived tech gadgets and start making them feel special, lasting, and trustworthy. The key is to design EVs that create strong emotional connections—cars that are carefully made, pleasing to the senses, and offer a personal, long-term experience. True luxury isn’t just about features or speed; it’s about meaning, identity, and how the customer feels. If brands don’t make this change, they risk becoming just another option in a crowded market, losing the unique value that once set them apart. 

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/insights-news/  

SOURCES: JING DAILY 

The luxury beauty landscape may be on the cusp of a significant shift as one of the industry’s most established players prepares to redraw its boundaries. Coty, home to prestige fragrance licenses such as Gucci, Burberry and Hugo Boss is reportedly preparing to separate its luxury and mass-market divisions in a strategic effort to realign its future. This restructuring would mark a pivotal moment for the company—and for the wider luxury sector—as Coty looks to unlock greater value from its premium assets while navigating ongoing challenges in the consumer space. 

Coty’s decision to explore a dual-track sale comes amid a complex mix of market pressures, internal challenges, and strategic recalibrations. The move has already sparked interest from industry players such as Kering—two names that signal a potentially high-stakes reshuffling of brand ownership in the global beauty market. 

Luxury Division in the Spotlight 

• The first phase of Coty’s planned divestiture is expected to focus on its luxury portfolio, which includes licenses for Gucci, Burberry, Hugo Boss, and Jil Sander. 
• Interparfums is reportedly pursuing the Burberry license, a notable asset it once managed until 2013. 
• Coty’s license with Gucci, signed for 50 years, is set to expire in 2028. Analysts expect Kering—Gucci’s parent company—to eventually bring Gucci Beauty in-house via Kering Beauté. 
• The potential luxury divestiture could take the form of a strategic alliance or merger, rather than a traditional sale, signaling a nuanced approach to preserving brand equity and market positioning. 

Consumer Division Faces Market Instability 

• In contrast, Coty’s mass-market segment( home to brands like Covergirl, Rimmel London, and Max Factor) faces significant obstacles. 
• Net sales for the consumer unit dropped by 9% in Q3 FY2025, and efforts to reposition these assets, especially in Asia, have so far failed to yield results. 
• The FMCG division is reportedly attracting attention primarily from private equity firms, underlining limited strategic interest from major industry players. 

Leadership in Question, Strategy Under Pressure 

Coty’s potential restructuring unfolds amid mounting internal pressures and weakening market confidence. CEO Sue Nabi, appointed in 2020 and credited with steering Coty toward a more strategic and premium-focused direction, now faces scrutiny over a series of underperforming initiatives. Among the most notable missteps was the $200 million investment in Skkn by Kim, which was later divested at a $71 million loss. Similarly, Coty’s acquisition of a stake in Kylie Cosmetics has yielded disappointing results, with only the fragrance segment showing signs of commercial promise. These challenges have cast doubt on the group’s strategic direction, with Nabi’s possible departure looming this summer. 

The company’s financials reflect this instability. Coty’s stock has plunged by 30.7% in 2025 alone, contrasting sharply with L’Oréal’s 9.9% gain and Estée Lauder’s modest 2.4% decline. This uncertain landscape could affect Coty’s future and reshape the competitive dynamics within the global beauty and luxury fragrance markets. As the company weighs its next move, all eyes are on the luxury segment—a space where brand heritage, strategic alignment, and long-term vision are more critical than ever. 

Discover what’s new in the global luxury landscape: https://worldluxurychamber.com/insights-news/  

SOURCES: MODAES 

Image via Urban Jürgensen

Once a name whispered in connoisseur circles, Urban Jürgensen is reawakening with grandeur, precision, and purpose. Under the stewardship of the Rosenfield family and Finnish master watchmaker Kari Voutilainen, the historic Danish brand has embarked on a meticulously orchestrated revival. The project, infused with passion and an uncompromising commitment to craftsmanship seeks to restore a legendary marque and to redefine excellence in contemporary horology. 

Founded in 1773 in Copenhagen, Urban Jürgensen became renowned for its refined mechanical timepieces, even creating watches for the Danish royal court. Yet later on the brand fell into relative obscurity in recent decades—celebrated in niche collector circles but largely unknown to the wider luxury market. In 2021, the brand’s fate shifted when the Rosenfields, a family of American investors with deep ties to both finance and fine watchmaking, acquired the company and committed $25 million to its revival. 

The project is led by Alex Rosenfield, a former brand strategist in media and fashion, now serving as co-chief executive of Urban Jürgensen. Rosenfield explained that his family had not initially planned to enter the watch industry. However, upon learning of Urban Jürgensen’s decline, they chose to acquire the company with the intention of restoring it. His father, Andy Rosenfield, president of Guggenheim Partners and a longtime collector of high-end watches, has taken on an advisory role. The duo’s approach to the brand’s rebirth is deeply humanist: inclusive rather than elitist, expansive yet committed to absolute excellence. 

Kari Voutilainen, widely regarded as one of the foremost horological artisans of his generation, is the other co-executive officer. Voutilainen brings with him a reputation for extraordinary detail and craftsmanship, alongside a minority stake in the company and oversight of a new generation of in-house mechanical movements. 

This strategic resurrection of Urban Jürgensen is built on watchmaking mastery and on carefully considered branding and creative direction. The relaunch campaign, “Time Well Spent” photographed by the legendary Ellen von Unwerth, brings a modern glamour to the historic marque, appealing to both seasoned collectors and new luxury consumers alike.  

The product strategy mirrors that of the most successful contemporary independent maisons—exclusive, small-batch production designed for longevity and high cultural value. Importantly, the brand has chosen a direct-to-consumer model, eschewing traditional wholesale networks. In time, Urban Jürgensen plans to introduce experiential spaces—part showroom, part social salon—that serve more as cultural venues than conventional retail outlets. This approach mirrors the success of A. Piguet’s AP House concept and caters to a new class of luxury clients who value personal connections over transactional commerce. 

Key Takeaways for Leaders and Investors 

• Strategic Resurrections Can Yield High-Prestige Returns: Authentic brand heritage, if properly executed, commands attention in a market craving meaning. 

• Craft + Storytelling = Modern Luxury Appeal: The blend of artisanal quality and compelling narrative draws elite consumers. 

• Controlled Growth Protects Prestige: Capping production while maximizing artistry ensures desirability and longevity. 

• Experiential Retail Reinforces Exclusivity: Selling luxury in intimate, immersive environments adds emotional value to functional design. 

Urban Jürgensen’s revival transcends mere industry headlines—it stands as a refined demonstration of how authentic heritage, when guided by vision and integrity, can be reshaped into lasting cultural capital. For today’s luxury leaders, it affirms that timeless prestige and contemporary innovation are not in conflict, but rather, in concert. This renaissance signals a new standard in the world of fine watchmaking—where tradition and transformation move forward, elegantly in sync. 

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/insights-news/  

SOURCES: BOF 

The World Luxury Chamber of Commerce (WLCC) is proud to announce that JW Marriott Hotel Muscat has become a valued member of its global network of prestigious luxury brands.

This marks an exciting milestone for JW Marriott Hotel Muscat, a newly established 5-star oasis in the heart of Muscat, Oman. The hotel’s membership in the WLCC reflects its commitment to offering the highest level of luxury and service, while contributing to the growth and recognition of the global luxury hospitality industry.

By joining WLCC, JW Marriott Hotel Muscat gains access to a global network of industry leaders, strategic partnerships, and exclusive business opportunities. As part of the Chamber, the hotel will benefit from enhanced visibility and recognition, elevating its status within the luxury hospitality sector. The association with WLCC further solidifies its position as a premier destination for affluent travelers seeking an exceptional and unforgettable experience in Muscat.

The hotel’s membership also provides it with valuable insights into global industry trends and best practices, allowing it to continuously innovate and maintain its reputation for excellence. JW Marriott Hotel Muscat’s commitment to exceptional service, world-class amenities, and a refined guest experience aligns perfectly with WLCC’s mission to promote the highest standards in luxury hospitality.

In addition to its luxurious accommodations and dining options, the hotel boasts more than 2,200 square meters of versatile event space, including two grand ballrooms and multiple meeting rooms. Its proximity to the Oman Convention & Exhibition Centre makes it an ideal choice for business travelers seeking seamless access to world-class conferences and events. With the backing of WLCC, JW Marriott Hotel Muscat will further strengthen its ability to host exclusive events and conferences, solidifying its place as a hub for both business and leisure in the region.

“We are delighted to welcome JW Marriott Hotel Muscat as a member of the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of the WLCC. “Their exceptional service, exquisite accommodations, and commitment to delivering world-class luxury experiences make them an ideal fit for our global network. We look forward to working together to promote the luxury hospitality industry and expand our presence in the Middle East.”

For WLCC, JW Marriott Hotel Muscat’s membership further strengthens its network in the Middle East, providing new opportunities for regional collaboration and promoting the Chamber’s influence in one of the world’s fastest-growing luxury markets. The hotel’s membership adds significant value to WLCC’s diverse portfolio, further enhancing its global reach and prestige.

JW Marriott Hotel Muscat’s membership in WLCC is a testament to its dedication to upholding the highest standards of luxury hospitality and its ambition to be recognized as a global leader in the industry.

For more information about JW Marriott Hotel Muscat, visit their official website: https://www.marriott.com/en-us/hotels/mctmj-jw-marriott-muscat/overview/.

The World Luxury Chamber of Commerce (WLCC) is delighted to announce that Al Nakhla Residential Resort has become a valued member of its exclusive global network of premier luxury brands.

Located in the heart of Riyadh, Al Nakhla Residential Resort is a standout destination offering luxury family residences just minutes away from the city’s bustling business and entertainment districts. This new membership marks a significant step for the resort, reflecting its commitment to providing an unparalleled level of comfort, convenience, and luxury living in Saudi Arabia’s capital.

By joining WLCC, Al Nakhla Residential Resort gains access to a global network of industry leaders, strategic partnerships, and exclusive business opportunities. This collaboration will enhance the resort’s visibility, solidifying its reputation as one of Riyadh’s most prestigious residences. The WLCC membership offers the resort an incredible opportunity to further elevate its status as a preferred destination for both long-term residents and those seeking a short stay in the city’s most exclusive neighborhood.

Al Nakhla Residential Resort is renowned for its exceptional services and state-of-the-art amenities, offering a variety of luxurious 1 to 4-bedroom apartments and villas. The resort provides a peaceful retreat amidst Riyadh’s urban landscape, with over 1,000 elegantly appointed residences offering stunning views of beautifully landscaped gardens and the city skyline. Residents enjoy an extensive array of world-class amenities including 23 swimming pools, a shopping plaza, a bowling alley, a cinema, a fully-equipped gym, a wellness center, pet-friendly spaces, and much more.

The resort is also home to various dining options, including a multi-cuisine restaurant, Starbucks, and a gelato café, ensuring that every resident has access to premium experiences right on their doorstep. With additional services such as 24/7 security, concierge, housekeeping, and shuttle bus, the resort provides residents with everything they need for a truly luxurious lifestyle.

“We are thrilled to welcome Al Nakhla Residential Resort as a member of the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of WLCC. “Their commitment to offering exceptional luxury living, with unparalleled amenities and services, makes them a perfect fit for our global network. We look forward to supporting their continued success and expanding our reach in the Middle East.”

Al Nakhla Residential Resort’s membership in WLCC highlights its commitment to maintaining the highest standards of luxury living while working alongside other leading hospitality brands to elevate the overall standards of luxury hospitality. By leveraging strategic partnerships and collaborations within a community of like-minded luxury professionals, the resort aims to drive innovation and foster expansion. 

For more information about Al Nakhla Residential Resort, visit their official website: https://www.alnakhla.sa/.

The recent induction of The Fixer Lifestyle Group into the World Luxury Chamber of Commerce (WLCC) is a milestone that not only reflects the company’s reputation within elite circles but also signals the future of luxury lifestyle management. Known for orchestrating discreet, bespoke, and truly unforgettable experiences, The Fixer has quietly become a trusted authority among the world’s most discerning clientele.

Mastering the Art of Extraordinary Living

Turning the ordinary into the extraordinary lies at the heart of The Fixer Lifestyle Group’s philosophy. This is not simply about providing access or solving problems—it is about mastering every detail of the luxury lifestyle. Whether for personal or professional needs, the company exists to ensure that every moment, from the everyday to the exceptional, is executed with precision and grace. The goal is simple: to be the finest in the world at managing and elevating high-end living.

A 360° Approach to Lifestyle Management

What sets the brand apart is its comprehensive approach to lifestyle support. The Fixer offers a full 360-degree lifestyle management service alongside concierge expertise that responds to the needs of the modern luxury client. As demands and expectations evolve, so too does the service—whether it involves handling the daily logistics of a high-profile family or coordinating a multi-destination bespoke travel itinerary.

Services are delivered with a sense of effortlessness that belies the complexity behind them. Clients are not just receiving access; they’re experiencing a lifestyle that has been curated, anticipated, and designed to reflect who they are. The experience is faultless, the touchpoints personal, and the results unforgettable.

Culture Rooted in Elite Expectations

The company’s culture has been shaped by over a decade of working with the world’s elite—from global CEOs and UHNW individuals to luxury brands and family offices. Out of those years emerged six core pillars that now define the brand’s internal DNA: Excellence, Innovation, Authenticity, Global Reach, Sophistication, and Passion.

These values are not abstract ideals but real-time operating principles. They guide decision-making, partner selection, and even the smallest client interactions. As a result, the service feels not only bespoke, but also deeply intuitive, rooted in a profound understanding of what luxury means today.

Precision Fused with Human Insight

Service execution is powered by a combination of advanced systems and human insight. Proprietary technology captures every client preference, while global specialists apply cultural nuance and discretion to each request. The balance between process and personalization ensures that even the most complex arrangements are handled with poise and integrity.

Clients may never see the structure behind the scenes, but they will feel the result: tailored, elevated experiences that unfold effortlessly. It’s this consistency that has earned The Fixer its reputation as a leader in modern lifestyle management.

Global Presence, Local Expertise

With headquarters in the UK and offices in Dubai and New York, the company is positioned to serve clients wherever they are—or wherever they wish to go. What distinguishes this global presence is its local soul. From Florence-based art historians to wellness experts in the Emirates, The Fixer’s extended network brings personal depth and regional intelligence to every touchpoint. It is luxury created with context, not just convenience.

In line with its continued global expansion, The Fixer Lifestyle Group is proud to announce the upcoming opening of a new office in Riyadh—a strategic move that further deepens the brand’s presence in the Middle East. This new location will enable the company to deliver its signature blend of precision and personalization to an increasingly sophisticated clientele in Saudi Arabia’s dynamic capital.

Looking Ahead

From scouting wellness retreats in Patagonia to introducing “silent concierge” services for clients seeking digital minimalism, the road ahead is defined by thoughtful innovation. New initiatives will continue to reflect the company’s belief in conscious luxury, where service is both refined and meaningful.

This chapter with the WLCC may be new, but the story behind The Fixer Lifestyle Group is one written over years of trust, transformation, and loyalty to the extraordinary.

Visit www.thefixerlifestylegroup.com to learn more today.

When a house built on heritage looks beyond fashion for its future, it signals a defining shift in the essence of luxury. Kering has officially appointed Luca de Meo, former CEO of Renault, as its new chief executive officer—a decisive move that signals a major strategic shift for the French luxury group at a time of mounting financial and brand challenges. The leadership transition will mean a new chapter for the company behind iconic brands like Gucci, Balenciaga, and Saint Laurent. 

Kering is under mounting pressure, as Gucci—responsible for over 60% of the group’s profits—reported a steep 25% drop in first-quarter sales following a turbulent 2024, according to The Business of Fashion. De Meo’s appointment, while unconventional given his background in the automotive sector, underscores the group’s willingness to break with tradition in pursuit of reinvention. Known for his transformation expertise and strategic clarity, De Meo is expected to spearhead efforts to restore market confidence, streamline operations, and recalibrate Kering’s creative and commercial direction for long-term growth. His arrival comes amid a rapidly evolving luxury landscape, where consumer expectations, brand relevance, and operational resilience are being tested like never before. 

Insights & Implications for Kering and the Sector 

• Leadership Overhaul: Kering has announced plans to separate the CEO and Chairman roles in 2025, with François-Henri Pinault remaining Chairman and Luca de Meo set to assume the CEO position following shareholder approval. 

• Market Underperformance and Gucci’s Decline: The group’s share price has declined by over 60% in two years, triggered by weak performance from Gucci and other flagship brands. 

• Debt Exposure: Kering is burdened with more than €10 billion in debt, increasing vulnerability to credit downgrades and limiting strategic flexibility. 

• Luca de Meo’s Profile: Known for his tenure at Renault and deep experience in turnaround strategies, de Meo brings a fresh, cross-sectoral perspective to the luxury conglomerate. 

• Strategic Repositioning Opportunity: De Meo’s appointment may catalyze a redefinition of Kering’s identity. 

As Kering stands at a critical crossroads, the appointment of Luca de Meo as CEO represents both a gamble and a declaration of intent. It is a bold pivot towards managerial innovation and operational renewal—hallmarks of de Meo’s leadership. For the luxury sector at large, this transition at one of its most storied groups signals a new era in which cross-industry acumen, strategic boldness, and structural agility are the currency of competitiveness.  

The luxury world will watch closely as Kering embarks on this leadership transformation. For CEOs and industry leaders, the message is clear: legacy alone is not enough. In an age of market volatility and shifting consumer tastes, guidance and vision are the ultimate luxury. 

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/insights-news/ 

SOURCES: BOF, BOF,  Kering 

The World Luxury Chamber of Commerce (WLCC) is proud to announce the forthcoming launch of its Luxury Travel & Hospitality Committee, a global initiative dedicated to elevating excellence, innovation, and collaboration in the luxury travel and hospitality sectors.

As part of WLCC’s mission to bring together the world’s leading luxury brands, this new committee will create a dedicated space for the innovators and visionaries who are transforming the luxury travel experience—and setting the course for its future.

“The WLCC Luxury Travel & Hospitality Committee is designed to serve as a dynamic platform for cross-border dialogue, idea exchange, and elevated collaboration. It will act as a powerful catalyst for innovation and global standards across the luxury travel industry. By bringing together leading voices from every corner of the world, we are creating a curated space for meaningful conversations, strategic partnerships, and the kind of cross-sector thinking that will define the future of ultra-luxury hospitality. From emerging trends to mentorship, this committee will play a key role in shaping what excellence looks like for the next generation of global travelers.”— President, World Luxury Chamber of Commerce.

Set to officially launch in October 2025, the committee will be preceded by a summer pre-launch campaign designed to engage forward-thinking brands and gather early interest from global leaders in luxury travel.

Key Objectives of the Committee:

• Promote Global Standards of Excellence: Establish and share best practices across service, design, and guest experience to maintain the prestige of luxury travel worldwide.
• Foster Strategic Collaborations: Create meaningful connections among luxury hotels, private aviation providers, bespoke travel curators, and experience designers to encourage innovation and synergy.
• Support Brand Visibility & Growth: Offer WLCC members unique platforms for international exposure through curated marketing campaigns, elite showcases, and high-profile events.
• Inspire Innovation & Trend Leadership: Lead discussions and research on emerging trends including personalization, wellness travel, cultural immersion, and digital transformation in luxury hospitality.
• Create Bespoke Networking Experiences: Develop exclusive, invitation-only events, FAM trips, and hosted buyer programs to connect industry leaders in inspiring and productive settings.
• Advance Education & Talent: Partner with leading institutions to support next-generation talent and continuous professional development in the field of luxury hospitality.

The committee will welcome senior executives and founders from luxury hotels and resorts, private aviation and yacht services, luxury travel design agencies, high-end destination marketing organizations, and other experience-driven brands serving the global elite.

WLCC invites interested stakeholders to register early interest and take part in shaping the foundation of this dynamic new initiative.

For media inquiries or to express interest in joining the committee, please contact:
Olha Kipiani
Communications Director
ok@worldluxurychamber.com
https://worldluxurychamber.com/

About the World Luxury Chamber of Commerce:
World Luxury Chamber of Commerce is a global network for leading luxury brands for collaboration, innovation, and business growth. WLCC membership unlocks access to top-level networking, exclusive events, global promotion, and industry insights.

As perceptions of luxury continue to change, major maisons face mounting headwinds: consumers are tightening their belts, growth in core markets such as the U.S. and China is cooling, and the post‑pandemic boom is giving way to a new normal. Against this backdrop, LVMH is placing a strategic bet on artificial intelligence as the linchpin to maintain its leadership and refine its operational excellence. 

At the heart of LVMH’s strategy lies the conviction that artificial intelligence is not merely a support function—it is a transformational force. Far from replacing creativity or diluting heritage, AI is being woven discreetly into the fabric of each maison’s operations, from supply chain orchestration to client personalization. The initiative is not peripheral; it is foundational to the group’s vision of what modern luxury must become. 

To that end, LVMH has implemented AI in several core areas of its business, each reflecting both operational foresight and brand sensitivity. These applications reveal how the conglomerate is using technology to preserve exclusivity while enhancing agility: 

• Centralized data backbone: In partnership with Google Cloud, LVMH has created a unified digital infrastructure over the past four years. This platform spans all 75 of its maisons and is designed to harmonize internal data. 

• Precision in supply chain and pricing: AI models forecast logistical disruptions, anticipate currency impacts, and help optimize pricing strategies in real time. 

• Client personalization at scale: Some houses now enable advisors to craft highly tailored client communications, using full access to each customer’s interaction history, preferences, and purchasing behavior. This ensures a consistently bespoke experience that respects the brand’s tradition of intimate luxury. 

• Enhanced digital commerce experiences: With Google’s “Search for Commerce” integrated into online platforms, LVMH has reported higher conversion rates thanks to improved semantic product discovery, ensuring clients find exactly what resonates with them faster and more intuitively. 

• Creative and marketing augmentation: Generative AI supports designers in early concept development, while marketing teams can dynamically tailor campaign messaging, imagery, and product descriptions across markets and languages. 

• MaIA: LVMH’s internal AI assistant:  Built using Google Gemini, Imagen, and OpenAI’s GPT models, MaIA is now handling over 2 million internal queries monthly across 40,000 employees. It facilitates a range of tasks reinforcing internal efficiency without sacrificing brand identity. 

This AI-first strategy emerges at a critical juncture for the luxury sector—one in which legacy and creative prowess alone no longer guarantee resilience. In recent years, luxury brands implemented widespread price increases, with some products rising by 20 to 30 percent during the pandemic recovery period. Today, however, that upward trajectory is beginning to meet consumer resistance, particularly in the United States and China—two historically vital engines of high-end consumption. 

Simultaneously, some of the industry’s core categories, including fashion and leather goods, are beginning to show signs of fatigue. Once the dependable pillars of revenue growth, these segments are now navigating a more measured pace of demand. 

As the exuberance that characterized the post-COVID rebound begins to level out, the market is entering a new phase of normalization. In this evolving environment, operational precision, data-driven insight, and technological adaptability are fast becoming the new markers of competitive advantage. For LVMH, AI is not merely a response to these pressures—it is a means of redefining excellence in an era that prizes both beauty and efficiency. 

By integrating intelligence into both artistic and administrative processes, LVMH is signaling that the next chapter of luxury will be as much about system elegance as it is about aesthetic excellence. By harnessing predictive AI across supply‑chain, design, pricing, marketing, and customer‑service functions, it aims to maintain operational agility while preserving the authentic luxury experience. 

In an environment where price increases no longer guarantee volume growth and consumer affinity may ebb, LVMH’s MaIA and digital transformation signal a decisive pivot: luxury powered by technology, ensuring efficiency without sacrificing elegance. For industry insiders, this marks a profound testament to how heritage brands are modernizing their DNA—preserving exclusivity through precision, personalization, and predictive insight. 

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/insights-news/  

SOURCES: WSJ 

L’Occitane en Provence is redefining eco-luxury with the launch of two elegant new amenities ranges, designed exclusively for premium four and five-star hotels. 

Debuting this year, Jasmin Bergamote is a luminous blend of sweet jasmine and zesty bergamot, opening with citrus sparkle, unfolding into a floral heart, and settling into warm notes of cedar and sandalwood. Meanwhile, Lavande Blanche captures the aromatic beauty of Provence with white lavender essential oil and soft white musk – an aromatic nod to freshly laundered linen drying in the Provençal sun. 

Both collections are available in 400ml eco-designed dispensers with one-litre refill bottles – an elegant, waste-conscious solution. Jasmin Bergamote is also offered in 30ml and 50ml amenities, along with a 50g solid soap, ideal for boutique environments that value both sophistication and sustainability. Each refill is made from 100% recycled and recyclable PETR, reinforcing L’OCCITANE Group’s commitment to planet-first design without compromising on luxury. 

A Trusted Partner in Excellence 

Further underscoring its industry credibility, L’Occitane en Provence has been recognised as a trusted supplier by Astria™, the preferred partner platform of Forbes Travel Guide. This recognition highlights the brand’s dedication to authenticity, elegance, and quality in luxury hospitality. The brand’s hospitality team was also a proud participant in The Summit 2025 in Monaco, Forbes Travel Guide’s annual event that celebrated excellence in service and guest experience. 

See You in Miami 

This September, the L’Occitane en Provence Hospitality team heads to the Independent Hotel Show Miami (Booth 433), the premier event for independent luxury and boutique hoteliers across the Americas. Our hospitality team is delighted to be participating in one of the sessions on 18, September at 11am, when it will share some insights about sustainability and hospitality in the wellness industry. Join us at the Miami Beach Convention Center, September  17 -18, to discover how the brand brings the timeless, evocative soul of Provence to today’s most discerning hotel guests. 

To find out more, visit https://spa.loccitane.com/.

Once synonymous with spring-break revelry, Fort Lauderdale has quietly—yet boldly—stepped into a new identity: that of a world-class luxury and financial hub. In a recent deep-dive, an eye-opening spotlight was cast on a transformation that’s redefining the U.S. luxury landscape. 

Long overshadowed by the glitz of neighboring Miami, Fort Lauderdale is now proving it no longer needs to play second fiddle. As both a vibrant city and regional anchor, it boasts a rare confluence of geographic and cultural assets: immaculate beaches, a thriving international yachting scene, state-of-the-art infrastructure, and a globally connected transport network. With more inland waterways than Venice and Port Everglades—one of the busiest cruise ports on Earth—this coastal gem has always had the raw ingredients for global relevance. 

Today, the city is experiencing an unprecedented surge in luxury real estate development and a parallel rise in financial services tailored to the ultra-wealthy. The result is one of the most unexpected and dynamic urban evolutions in the U.S.—and one that the luxury world is watching closely. 

Fort Lauderdale’s transformation has been years in the making, but recently, it has accelerated in a remarkable way. Once known for its casual beach motels and lively bars, the city’s waterfront is now home to sleek luxury condos, grand estates, and exclusive communities, with prices climbing into the tens of millions. 

At the same time, Fort Lauderdale has captured the attention of the financial elite. Wealth management firms, boutique investment houses, and private equity offices are establishing a strong presence—not only to serve the influx of affluent residents, but to take part in the city’s evolving economic narrative. Florida’s tax-friendly policies and streamlined regulations make it an appealing destination for both corporate operations and personal wealth. This powerful convergence of finance and real estate is fueling the city’s transformation. Each new luxury development and each high-end firm that relocates reinforces Fort Lauderdale’s emerging identity as a premier hub where global capital meets elevated lifestyle—an exclusive environment that few American cities can currently rival. 

This evolution is driven by several key factors shaping Fort Lauderdale’s rise as a premier destination for both investment and lifestyle: 

• Real estate renaissance: The city now boasts ultra-luxury condominiums and custom-built estates, redefining the standard of coastal elegance. 

• Wealth migration: A growing influx of high-net-worth individuals is reshaping Fort Lauderdale’s financial identity 

• Strategic location: With world-class ports, international airports, and an extensive inland waterway network, the city offers unparalleled global connectivity. 

• Tax and business incentives: Florida’s business-friendly tax structure is fueling a wave of residential and institutional relocation. 

• Cultural maturity: A sophisticated, cosmopolitan atmosphere is drawing in a more refined, global audience. 

Fort Lauderdale’s story is no longer one of reinvention—it’s one of elevation. With its unmatched natural beauty, refined infrastructure, and rapidly growing wealth ecosystem, the city is proving to be more than just a vacation destination. It is emerging as a new capital of luxury living and financial power in America. 

In the eyes of luxury stakeholders and discerning investors alike, Fort Lauderdale is not just catching up, it’s arriving. And the world is taking note. 

Discover what’s new in the global luxury landscape   https://worldluxurychamber.com/insights-news/   

SOURCES: FORBES 

What happens when heritage craftsmanship meets the speed and scale of digital innovation? In today’s rapidly evolving luxury landscape, that question lies at the heart of a new era—one defined by sustainability, shifting consumer values, and tech-powered accessibility. As the industry adapts to these changes, strategic collaborations are reshaping how luxury is experienced, acquired, and reimagined.

A compelling illustration of this transformation is the newly announced partnership between Rebag, a leading platform for authenticated pre-owned luxury accessories, and Luxury Stores at Amazon, the e-commerce titan’s high-fashion retail concept. This alliance marks a significant milestone in the convergence of prestige resale and global online retail, positioning both companies at the vanguard of a more intelligent and inclusive luxury economy. 

Founded in 2014, Rebag has emerged as a market leader in luxury resale, providing customers with access to authenticated designer handbags, fine jewelry, and high-end watches. Now, with the integration into Amazon’s Luxury Stores, Rebag is introducing a selection of over 30,000 pre-owned luxury items to a wider audience through a platform that offers convenience, speed, and trust.

This collaboration brings together two distinct but complementary strengths: Rebag’s authentication expertise and Amazon’s robust fulfillment capabilities. Together, Rebag and Luxury Stores at Amazon are offering a curated and trusted way to shop pre-owned luxury. 

What Customers Can Expect: 

• An Exceptional Product Assortment: Over 30,000 authenticated luxury items, including Handbags, watches, and fine jewelry. 

• Strict Authentication Standards: Every item is verified through Rebag’s inspection process, ensuring quality and condition meet luxury resale standards. 

• Streamlined Shopping via Amazon: Free two-day shipping for Prime customers, hassle-free returns, subject to Rebag’s verification process and Consistent pricing across both Rebag’s site and Amazon Luxury Stores 

• Clear Division of Roles: Rebag remains the seller and verifier, Amazon handles fulfillment, customer service, and digital storefront management.  

In this broader context, Rebag’s presence within Amazon Luxury Stores is not simply a product integration—it is a strategic move to elevate resale to a new echelon of visibility and trust. This alliance reaffirms the luxury industry’s growing commitment to circular fashion and intelligent consumption. 

For the luxury consumer, the implications are clear: 

• Easier access to authenticated, high-value pre-owned goods. 

• The confidence of shopping with two highly trusted platforms. 

• The ability to engage with sustainable fashion without compromising on style, condition, or status. 

The partnership between Rebag and Amazon Luxury Stores marks a defining moment in the evolution of luxury resale. It reflects a forward-looking vision of high fashion—where prestige is not only measured by exclusivity, but also by transparency, technology, and purpose-driven values. 

By bridging the trust-centric ethos of luxury with the seamless power of global e-commerce, this collaboration delivers an experience that is both refined and accessible. Rebag’s strategic alignment with Amazon sets a new standard for how heritage and innovation can coexist—reshaping the luxury landscape in the process. 

As the lines between primary and secondary markets continue to blur, consumers are increasingly empowered to make luxury purchases that are elegant, sustainable, and informed. In this new era, curated resale is no longer a niche—it’s an essential part of the high-fashion ecosystem. 

Stay informed with the latest developments shaping the world of luxury: https://worldluxurychamber.com/insights-news 

SOURCES: FASHION DIVE

As Japan’s luxury beauty market gains global attention, key insights and emerging strategies are beginning to shape the future of this influential industry. Long celebrated for its precision, craftsmanship, and cultural depth, Japan’s approach to beauty is now evolving alongside a new generation of conscious consumers and refined aesthetics. 

Valued at 4.4 trillion yen (approximately $30.4 billion) and expected to grow 3.4% next year, the Japanese beauty and personal care sector stands as a benchmark of quality and innovation. But this success is rooted in more than just product performance—it stems from a deep understanding of what beauty means in a society that values subtlety, tradition, and “suginai” (not too much) elegance. 

Japan continues to shape global beauty standards, making it a vital market for any luxury brand aiming to succeed in Asia. Understanding the country’s emphasis on clean, minimal skincare is essential. Terms like mochi-mochi (soft and bouncy like a rice cake) define local expectations for skin health and appearance. These expressions are more than descriptors, they reflect a deeply rooted cultural appreciation for skincare as both art and ritual. 

Some key market highlights shaping the future of beauty in Japan are: 

• Japanese buyers are research-driven and demand authenticity. Building brand loyalty requires strong storytelling, transparency, and visible craftsmanship. 

• With 39% of global “free-from” product launches, Japan leads in sensitive skin solutions. Products that protect against heat, UV exposure, and allergens are increasingly sought after. 

• Beauty routines are diversifying. Categories such as fragrance, suncare, deodorants, and color cosmetics are seeing steady growth—especially those designed for seasonal conditions. 

• The prevailing aesthetic is “suginai”—not too much. minimalist, natural looks resonate strongly, popularized by local influencers. 

Japan’s beauty market presents a fascinating interplay between honored legacy and modern innovation. Established brands such as Shiseido, Hada Labo, and Fancl continue to command deep consumer trust, nurtured through decades of consistency and cultural resonance. Yet, a new wave of luxury brands like FAS, (launched in 2023) are beginning to make an impression. With its use of fermented black rice extract and minimalist, wabi-sabi-inspired design, FAS exemplifies how innovation can succeed when it aligns with Japan’s refined aesthetic values. For emerging brands, the challenge lies in introducing novelty while honoring tradition, an essential balance in a market defined by discretion and discernment. 

Equally vital to market entry is the experiential dimension of retail. In Japan, shopping is as much a cultural ritual as it is a commercial activity. Pop-up events and curated spaces offer a gateway to connection, not just commerce. Brands such as Euer, founded by Taka Miyake, have leveraged this strategy effectively by creating awareness through temporary boutiques in lifestyle destinations. These activations go beyond product, they deliver storytelling, community, and emotional resonance. 

The Japanese beauty and personal care market is not one to be rushed. It is a world where intentionality, cultural nuance, and long-term trust dictate success. With strong growth projections and a consumer base that prizes quality over hype, Japan remains one of the most refined—and rewarding—luxury beauty markets in the world. As international brands look east, they must do so with respect, authenticity, and patience. There is a global encouragement for deeper collaboration between global players and this iconic market. For brands willing to understand Japan on its own terms, the reward is more than market share, it is cultural resonance. 

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/insights-news/  

SOURCES: JINGDAILY , FAS  

The global luxury sector continues to expand its footprint in key international hubs, reinforcing its influence across travel and retail landscapes. In line with this momentum, Louis Vuitton has officially arrived at Amsterdam Airport Schiphol, marking a defining moment in the airport’s evolution into a world-class destination for luxury retail. The French maison opened its elegantly appointed boutique in Lounge 2 on 27 May, bringing signature style, craftsmanship, and innovation to the heart of international travel.  

Spanning over 200 square metres, the new store embodies Louis Vuitton’s modern aesthetic, offering travellers a curated selection of the house’s most iconic creations—from leather goods and travel accessories to fragrance and footwear. Artworks by Florencia Vual and Dutch artist Hadassa Emmerich lend the space a cultural dimension, transforming the boutique into an immersive experience.  

Schiphol’s Chief Commercial Officer, Arthur Reijnhart, described the opening as a “major milestone,” adding: “The opening of the stunningly designed Louis Vuitton store is the first in a series of new store openings in Lounge 2 that our travellers will see in the coming period. We are extremely pleased that the intensive collaboration with Louis Vuitton has led to this unique result.”  

To celebrate the launch, the boutique introduces an exclusive personalization service, offering bespoke stamp designs on leather items such as passport holders—a refined nod to the modern globetrotter’s journey.  

With this debut, Louis Vuitton and Schiphol Airport reaffirm their shared commitment to luxury and innovation, elevating the retail experience far beyond the ordinary.  

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/

SOURCES: The Moodie Davitt Report, News Schiphol, LinkedIn