Luxury Insights & News

Once, luxury brands set the tempo, and the audience followed without question. Today, Gen Z and Millennials have stepped into the spotlight, bringing their soundtrack, lighting, and request list. They expect more than heritage and polish; they want transparency about how the products are made, assurance that the planet isn’t paying the price, and proof […]

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Sébastien Santos, Founder & CEO of Luxury Yours Consulting. With a career spanning more than two decades at the helm of world-renowned luxury brands and a reputation as a global business development expert, Santos shares his unique perspectives […]

Luxury travel continues to evolve, and few people understand its variances better than Davlynne Lidbetter, Co-Publisher of Beau Monde Traveler. Known for its rich editorial, dynamic media content, and high-quality print editions, Beau Monde Traveler stands out as a leading source for sophisticated travelers seeking new destinations and meaningful experiences. With a sharp focus on […]

Author: Elizabeth Solaru Publication Date: 2024Amazon Rating: 5 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

Author: Alex HormoziPublication Date: 2021Amazon Rating: 4.9 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

Authors: Jean-Noël Kapferer, Vincent Bastien Publication Date: 2025International Bestseller The WLCC Luxury Library is a curated resource for luxury professionals, offering insights on branding, marketing, and consumer behavior. Designed to empower members of the World Luxury Chamber of Commerce, it fosters learning, collaboration, and innovation in the luxury industry. The Luxury Strategy is the definitive guide to understanding […]

Above: Image from Hermès Long celebrated for the steady success of its fragrance and beauty division since its launch in 2020, Hermès has now recorded its first-ever decline in beauty sales. This unexpected downturn highlights growing challenges for the house in an increasingly competitive market, marking a key moment in the brand’s beauty trajectory. What […]

The World Luxury Chamber of Commerce (WLCC) is pleased to welcome Casablanca at Sandy Lane as its newest Essential Member, reinforcing the strength of its global luxury villa network. Joining the WLCC is a prestigious milestone for Casablanca at Sandy Lane, reinforcing its status among the world’s most distinguished luxury properties. This membership elevates Casablanca’s global profile and builds […]

Above: Image via Christie’s Real Estate Christie’s International Real Estate Southern California is reshaping the future of luxury property sales with the launch of its groundbreaking cryptocurrency division, managing an exclusive portfolio valued at over $1 billion. As the first major brokerage to unite ultra-luxury real estate and digital currency under one dedicated platform, this […]

Above: Image from Prada Can a fashion house translate its legacy into liquid, pigment, and scent, without losing the soul of its brand? In today’s high-end sector, where longevity depends on intelligent evolution, Prada offers a compelling answer. In Brand Dive: How Prada Beauty Keeps Its Brand Activated by Lord & Partners explores how the […]

As 2025 unfolds, China’s sophisticated ecosystem reveals shifting dynamics. It does so with volatility and complexity on the road ahead. Once rebounding sharply after the pandemic, the market has now cooled again. Amid global headwinds, from macroeconomic strain to currency fluctuations and tariff pressures, Chinese luxury spending patterns are becoming more cautious, strategic, and fragmented. […]

What does luxury mean when anyone can book the suite, buy the watch, and fly first class? As affluence expands across generations and continents, the traditional codes of luxury travel are being challenged. The 2024 report, Evolving Wealth: A New Paradigm for Luxury Travel by WATG Research, examines these shifts by exploring consumer behavior, demographic […]