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Expert Articles & Interviews

Aug 14, 2025

Exclusive Conversation: The Legacy of Regenerative Luxury with Dr. Aradhana Khowala

In this exclusive interview led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, Dr. Aradhana Khowala, one of the world’s foremost experts on travel, tourism, and hospitality, shares her visionary perspective on the future of luxury travel. With over 24 years of global experience spanning five continents and collaborations with more than […]

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Aug 12, 2025

Next-Gen Luxury Leadership: What Emerging Consumers Expect from Brands Today

Once, luxury brands set the tempo, and the audience followed without question. Today, Gen Z and Millennials have stepped into the spotlight, bringing their soundtrack, lighting, and request list. They expect more than heritage and polish; they want transparency about how the products are made, assurance that the planet isn’t paying the price, and proof […]

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Jul 31, 2025

Exclusive Interview: The Evolving Allure of Luxury with Sébastien Santos

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Sébastien Santos, Founder & CEO of Luxury Yours Consulting. With a career spanning more than two decades at the helm of world-renowned luxury brands and a reputation as a global business development expert, Santos shares his unique perspectives […]

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Book Reviews

Aug 26, 2025

Luxury Library: Marketing Luxury Services – Concepts, Strategy, and Practice

Author: Miguel Angelo Hemzo Publication Date: 2023Amazon Rating: 4.2 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. […]

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Jul 4, 2025

Luxury Library: The LUXPreneur: How to Start and Build a Successful Luxury Brand 

Author: Elizabeth Solaru Publication Date: 2024Amazon Rating: 5 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

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Jun 17, 2025

Luxury Library: $100M Offers: How to Make Offers So Good People Feel Stupid Saying No 

Author: Alex HormoziPublication Date: 2021Amazon Rating: 4.9 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

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WLCC News & Updates

Sep 2, 2025

Makani Travel & Tourism Stands Out in 2025 TOP 100 Travel Agencies & Tour Operators of the World

Successful travel always begins with great planning, and Makani Travel & Tourism, proudly based in the UAE, has made waves in 2025 by landing a spot on the TOP 100 Travel Agencies & Tour Operators of the World, as recognized by Luxury Lifestyle Awards. Known for turning travel plans into smooth adventures, Makani has become a go-to for […]

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Aug 29, 2025

Handbag Revival: The 2010s Comeback

Designer handbags from the early 2000s are resurfacing on runways and in fashion circles, driven by nostalgia, second-hand demand, and renewed consumer interest. From Balenciaga’s City bag to the Celine Phantom, brands are revisiting iconic silhouettes, reconnecting with past admirers while capturing a new generation of buyers. The resurgence of early-aughts handbags reflects both cultural […]

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Aug 28, 2025

Indus Discoveries Enters WLCC’s International Community of Luxury Innovators

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the entry of Indus Discoveries Pvt.Ltd , a respected provider of high-end, tailor-made travel experiences across India, Nepal & Bhutan, into its international collective of luxury leaders. This membership reflects Indus Discoveries’ growing influence in the world of experiential travel and aligns with WLCC’s efforts to connect cultural depth with […]

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Industry Reports

Aug 28, 2025

The Shifting Landscape of Wealth: 2025 Insights by Knight Frank

Global wealth keeps evolving in response to political shifts, economic challenges, and emerging investor priorities. Luxury investment patterns are changing in step with new demographic and generational forces. The 2025 edition of The Wealth Report by Knight Frank, now in its 19th year, offers a comprehensive analysis of these dynamics, with a particular focus on […]

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Aug 20, 2025

Projecting the Skies of Tomorrow by Jetcraft

The private aviation arena continues to evolve, and the latest edition of Ever Forward: The Pre-Owned Business Aviation Report 2025 by Jetcraft offers an in-depth, data-driven view of where the market is heading. Now in its 11th year, the report examines the intersection of economic, political, and demographic factors shaping the sector, with forecasts extending […]

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Aug 12, 2025

Prada’s Calculated Beauty Move by Lord & Partners

Above: Image from Prada Can a fashion house translate its legacy into liquid, pigment, and scent, without losing the soul of its brand? In today’s high-end sector, where longevity depends on intelligent evolution, Prada offers a compelling answer. In Brand Dive: How Prada Beauty Keeps Its Brand Activated by Lord & Partners explores how the […]

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WLCC Partner News

Aug 26, 2025

Cityscape Global Highlights Opportunities Under Saudi Arabia’s New Foreign Homeownership Law

Cityscape Global 2025, the world’s most attended real estate event, will serve as the premier platform to explore the transformative impact of Saudi Arabia’s newly approved foreign homeownership law. The announcement, which opens designated zones across the Kingdom to foreign property ownership starting in 2026, marks a pivotal moment in Saudi Arabia’s real estate development […]

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Jul 16, 2025

Cityscape Global Returns to Riyadh in November 2025

· Cityscape Global 2025 set to attract institutional investors with access to over $5 trillion in capital · This year Cityscape Global will feature 450+ world-class exhibitors, 500 speakers, 4 conferences, and 2 VIP programmes for institutional investors and international developers · ESTAAD, Saudi Arabia’s first dedicated platform uniting the full international stadiums, sports, and […]

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Apr 25, 2025

Design District Vienna – Autumn in the Spirit of Creativity

September is arguably the most beautiful time in Vienna: the summer heat fades into pleasant warmth, perfect for strolling and discovering the city’s vibrant design scene. Throughout Vienna and beyond, storefronts glow with the signature yellow of the Design District – an open invitation to design lovers. Autumn’s design season is all about experience. It’s […]

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In the Press

The Luxury Lifestyle List – 9 fun facts about Alexander Chetchikov

UK’s Luxury Lifestyle Magazine interviews WLCC’s President

Read on Luxury Lifestyle Magazine

Alexander Chetchikov: Uniting the World’s Luxury Leaders

Discover how Alexander Chetchikov is redefining luxury as the visionary President of the World Luxury Chamber of Commerce.

Read on Upscale Living

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