
Luxury Insights & News
Expert Articles & Interviews

Jul 21, 2025
Exclusive Interview: Exploring the Art of Luxury Travel with Davlynne LidbetterLuxury travel continues to evolve, and few people understand its variances better than Davlynne Lidbetter, Co-Publisher of Beau Monde Traveler. Known for its rich editorial, dynamic media content, and high-quality print editions, Beau Monde Traveler stands out as a leading source for sophisticated travelers seeking new destinations and meaningful experiences. With a sharp focus on […]

Jul 16, 2025
AI as the New Artisan: Erik M. Nilsen Shares How Emerging Tech is Transforming LuxuryIn an era where technology often feels at odds with exclusivity and craftsmanship, Trifork is pioneering a fresh approach, melding deep tech expertise with a design-driven mindset to elevate luxury beyond convention. Alexander Chetchikov, President of WLCC, sat down with Erik M. Nilsen, CEO of Trifork Spain, to explore how AI, spatial computing, and voice […]

Jul 16, 2025
Leading with Relational Intelligence: An Exclusive Conversation with Michaela MerkGreat luxury brands don’t just train staff; they train emotional intelligence. Michaela Merk, PhD, CSP, GSF, is a leading expert in Relational Intelligence, teaching global brands how to transform everyday encounters into lasting emotional bonds. As the author of Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors and host of the Luxury […]
Book Reviews

Jul 4, 2025
Luxury Library: The LUXPreneur: How to Start and Build a Successful Luxury BrandAuthor: Elizabeth Solaru Publication Date: 2024Amazon Rating: 5 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

Jun 17, 2025
Luxury Library: $100M Offers: How to Make Offers So Good People Feel Stupid Saying NoAuthor: Alex HormoziPublication Date: 2021Amazon Rating: 4.9 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

May 16, 2025
Luxury Library: The Luxury Strategy – 3rd EditionAuthors: Jean-Noël Kapferer, Vincent Bastien Publication Date: 2025International Bestseller The WLCC Luxury Library is a curated resource for luxury professionals, offering insights on branding, marketing, and consumer behavior. Designed to empower members of the World Luxury Chamber of Commerce, it fosters learning, collaboration, and innovation in the luxury industry. The Luxury Strategy is the definitive guide to understanding […]
WLCC News & Updates

Jul 23, 2025
Arnault’s LVMH Injects $800M into Private Jet Leader FlexjetBernard Arnault and LVMH, the world’s largest luxury conglomerate, are making a bold entrance into the private aviation space. Through their private equity firm L Catterton, they have taken a bold step into the ultra-luxury aviation sector with an $800 million investment in Flexjet, marking the largest equity investment ever made in a private jet […]

Jul 23, 2025
Event Recap: WLCC Virtual Networking Event — A Leadership LoungeLast Wednesday, visionary leaders from across the luxury landscape — spanning hospitality, real estate, interior design, fashion, and lifestyle — gathered virtually for a standout session inside the WLCC Leadership Lounge. Representing 12 countries — including the USA, Canada, UK, Switzerland, Italy, Spain, Portugal, Saudi Arabia, UAE, and Barbados — this wasn’t just another Zoom […]

Jul 21, 2025
Paloma Editions Expands into the U.S. Luxury Furniture SceneAbove: Image from Paloma Editions Luxury design is an experience of intention, detail, and emotional resonance. At its core, it reflects a commitment to craftsmanship, where every curve, texture, and proportion is considered with precision. As the global appetite for curated, artisanal design continues to grow, one Australian brand is capturing international attention with quiet […]
Industry Reports

Jul 23, 2025
The Most Influential Regions Leading the Future of Luxury across the GCC by Chalhoub GroupThe shifting global dynamics and a cautious consumer sentiment have created a new, surprising epicenter of growth for the premium lifestyle and personal goods arena, not in traditional Western capitals, but across the Gulf Cooperation Council (GCC). The GCC Personal Luxury 2024: Unstoppable report, released by the Chalhoub Group in May 2025, presents a compelling, […]

Jul 16, 2025
Luxury States: New Codes of Luxury 2025 Report by The Future LaboratoryImage credit: New Frontiers by Neiman Marcus. Photography by Arnaud Lajeunie, US Overview The Five Luxury States are a vital framework that maps the emotional and psychological journeys individuals take within the luxury sector. Developed by The Future Laboratory, these states form the foundation of a proprietary strategic model that redefines how we understand luxury […]

Jul 8, 2025
The New Lines of Luxury: What Ultra-High-Net-Worth Consumers Really Want by FrogLuxury, once defined by exclusivity in fashion, watches, and jewelry, has evolved into an expansive ecosystem that reflects changing consumer values, behaviors, and emotional desires. According to the report “The New Lines of Luxury” published by Frog (Capgemini Invent), the definition of luxury is rapidly shifting, driven by ultra-high-net-worth individuals (UHNWIs) and high-net-worth individuals (HNWIs) […]
In the Press

The Luxury Lifestyle List – 9 fun facts about Alexander Chetchikov
UK’s Luxury Lifestyle Magazine interviews WLCC’s President

Alexander Chetchikov: Uniting the World’s Luxury Leaders
Discover how Alexander Chetchikov is redefining luxury as the visionary President of the World Luxury Chamber of Commerce.