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Expert Articles & Interviews

May 16, 2025

Exclusive: How Alvaro Nuñez Alfaro Is Revolutionizing Luxury Real Estate Through Storytelling

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Alvaro Nuñez Alfaro—founder of Super Luxury Group, bestselling author, and high-performance adventurer. Known for merging luxury real estate with the power of influencer marketing, Alvaro has carved out a new paradigm where properties become immersive lifestyle brands. Through […]

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May 9, 2025

Why International Collaboration Matters in Luxury Trade

In an increasingly interconnected world, international collaboration is no longer a strategic option but a necessity—especially in the luxury industry. With global markets expanding and consumer expectations evolving rapidly, the ability to work across borders, cultures, and sectors has become a crucial ingredient for success. From joint ventures and co-branded collections to sustainable innovation and […]

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May 6, 2025

Exclusive Interview: Inside the Luxury Industry’s Identity Crisis – Alexandre Ferragu Tells All

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with luxury strategist and industry insider Alexandre Ferragu to dissect the evolving landscape of high-end business. With 2024 rattling the foundations of once-untouchable brands, Ferragu pulls no punches, offering bold takes on the rise of Hermès, the faltering strategy […]

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Book Reviews

May 16, 2025

Luxury Library: The Luxury Strategy – 3rd Edition

Authors: Jean-Noël Kapferer, Vincent Bastien Publication Date: 2025International Bestseller The WLCC Luxury Library is a curated resource for luxury professionals, offering insights on branding, marketing, and consumer behavior. Designed to empower members of the World Luxury Chamber of Commerce, it fosters learning, collaboration, and innovation in the luxury industry. The Luxury Strategy is the definitive guide to understanding […]

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Apr 17, 2025

Luxury Library Book Review: Secrets of Top Luxury Agents by Michael LaFido

Author: Michael LaFidoPublication Date: 2024Amazon Rating: 4.5 The WLCC Luxury Library serves as an invaluable resource for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. This library is designed to empower members of the World Luxury Chamber of Commerce with the latest information on branding, marketing, and […]

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Mar 2, 2025

Luxury Library Book Review: Selling Luxury

Author: Robin Lent & Genevieve TourPublication Date: 2009Amazon Rating: 4.1 The WLCC Luxury Library serves as an invaluable resource for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. This library is designed to empower members of the World Luxury Chamber of Commerce with the latest information on branding, […]

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WLCC News & Updates

May 22, 2025

World Luxury Chamber of Commerce Launches Inaugural Issue of Luxury People Magazine

The World Luxury Chamber of Commerce (WLCC) proudly announces the release of the premiere issue of Luxury People Magazine, a landmark publication dedicated to celebrating the visionaries, trailblazers, and brands shaping the future of global luxury. This elegant and thought-provoking magazine offers readers a curated journey through the modern luxury landscape, spotlighting the individuals and […]

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May 20, 2025

Empower Your Expertise: Save 40% on Kogan Page Books with WLCC

In a special collaboration with the World Luxury Chamber of Commerce (WLCC), leading business publisher Kogan Page is thrilled to announce an exclusive 40% discount on its entire range of luxury, business, and leadership titles for readers of the WLCC Luxury Library. From now until May 31, 2025, WLCC readers can unlock this limited-time offer […]

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May 9, 2025

World Luxury Chamber of Commerce Welcomes 7 Seas 2 See to Its Global Elite

The World Luxury Chamber of Commerce (WLCC) is proud to announce its newest member, 7 Seas 2 See, a premier bespoke travel design company specializing in ultra-personalized, high-end travel experiences. This induction into WLCC marks another step forward in uniting global luxury visionaries who reimagine excellence across elite industries. As a newly inducted member of […]

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Industry Reports

May 7, 2025

2025 Watches & Jewelry Report by Trinity Asia

Despite global macroeconomic headwinds—like inflation, geopolitical tensions, and market volatility—the Hard Luxury sector (watches & jewelry) remained resilient in 2024. However, demand polarized, with high-end and ultra-luxury products outperforming mid-tier offerings. Below, read our summary of Trinity Asia‘s Watches & Jewelry 2025 Report. See the full report here: Trinity Asia Report Key trends included: Looking […]

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Apr 3, 2025

Luxury’s Digital Future: Why Blockchain is the Key to Innovation – Insights From the STORM Partners Report

The luxury industry, traditionally defined by exclusivity and heritage, is undergoing a transformation driven by consumer demand for sustainability, transparency, and authenticity. Blockchain technology provides a solution by offering traceability, anti-counterfeiting measures, and digital personalization. With 72% of consumers buying more eco-friendly products and 87% seeking supply chain transparency, luxury brands must embrace innovation to […]

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Mar 14, 2025

2025 Luxury Real Estate Market Snapshot: Key Insights and Predictions by Christie’s International Real Estate

As we look ahead to 2025, the luxury real estate market continues to evolve, molded by dynamic factors ranging from shifting buyer preferences to global economic and environmental influences. The 2025 Christie’s International Real Estate Global Luxury Real Estate Forecast offers an in-depth exploration of key luxury markets around the world, highlighting emerging trends, evolving […]

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In the Press

The Luxury Lifestyle List – 9 fun facts about Alexander Chetchikov

UK’s Luxury Lifestyle Magazine interviews WLCC’s President

Read on Luxury Lifestyle Magazine

Alexander Chetchikov: Uniting the World’s Luxury Leaders

Discover how Alexander Chetchikov is redefining luxury as the visionary President of the World Luxury Chamber of Commerce.

Read on Upscale Living

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