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Expert Articles & Interviews

Jul 21, 2025

Exclusive Interview: Exploring the Art of Luxury Travel with Davlynne Lidbetter

Luxury travel continues to evolve, and few people understand its variances better than Davlynne Lidbetter, Co-Publisher of Beau Monde Traveler. Known for its rich editorial, dynamic media content, and high-quality print editions, Beau Monde Traveler stands out as a leading source for sophisticated travelers seeking new destinations and meaningful experiences. With a sharp focus on […]

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Jul 16, 2025

AI as the New Artisan: Erik M. Nilsen Shares How Emerging Tech is Transforming Luxury

In an era where technology often feels at odds with exclusivity and craftsmanship, Trifork is pioneering a fresh approach, melding deep tech expertise with a design-driven mindset to elevate luxury beyond convention. Alexander Chetchikov, President of WLCC, sat down with Erik M. Nilsen, CEO of Trifork Spain, to explore how AI, spatial computing, and voice […]

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Jul 16, 2025

Leading with Relational Intelligence: An Exclusive Conversation with Michaela Merk

Great luxury brands don’t just train staff; they train emotional intelligence. Michaela Merk, PhD, CSP, GSF, is a leading expert in Relational Intelligence, teaching global brands how to transform everyday encounters into lasting emotional bonds. As the author of Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors and host of the Luxury […]

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Book Reviews

Jul 4, 2025

Luxury Library: The LUXPreneur: How to Start and Build a Successful Luxury Brand 

Author: Elizabeth Solaru Publication Date: 2024Amazon Rating: 5 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

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Jun 17, 2025

Luxury Library: $100M Offers: How to Make Offers So Good People Feel Stupid Saying No 

Author: Alex HormoziPublication Date: 2021Amazon Rating: 4.9 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

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May 16, 2025

Luxury Library: The Luxury Strategy – 3rd Edition

Authors: Jean-Noël Kapferer, Vincent Bastien Publication Date: 2025International Bestseller The WLCC Luxury Library is a curated resource for luxury professionals, offering insights on branding, marketing, and consumer behavior. Designed to empower members of the World Luxury Chamber of Commerce, it fosters learning, collaboration, and innovation in the luxury industry. The Luxury Strategy is the definitive guide to understanding […]

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WLCC News & Updates

Jul 23, 2025

Arnault’s LVMH Injects $800M into Private Jet Leader Flexjet

Bernard Arnault and LVMH, the world’s largest luxury conglomerate, are making a bold entrance into the private aviation space. Through their private equity firm L Catterton, they have taken a bold step into the ultra-luxury aviation sector with an $800 million investment in Flexjet, marking the largest equity investment ever made in a private jet […]

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Jul 23, 2025

Event Recap: WLCC Virtual Networking Event — A Leadership Lounge

Last Wednesday, visionary leaders from across the luxury landscape — spanning hospitality, real estate, interior design, fashion, and lifestyle — gathered virtually for a standout session inside the WLCC Leadership Lounge.  Representing 12 countries — including the USA, Canada, UK, Switzerland, Italy, Spain, Portugal, Saudi Arabia, UAE, and Barbados — this wasn’t just another Zoom […]

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Jul 21, 2025

Paloma Editions Expands into the U.S. Luxury Furniture Scene

Above: Image from Paloma Editions Luxury design is an experience of intention, detail, and emotional resonance. At its core, it reflects a commitment to craftsmanship, where every curve, texture, and proportion is considered with precision. As the global appetite for curated, artisanal design continues to grow, one Australian brand is capturing international attention with quiet […]

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Industry Reports

Jul 23, 2025

The Most Influential Regions Leading the Future of Luxury across the GCC by Chalhoub Group

The shifting global dynamics and a cautious consumer sentiment have created a new, surprising epicenter of growth for the premium lifestyle and personal goods arena, not in traditional Western capitals, but across the Gulf Cooperation Council (GCC). The GCC Personal Luxury 2024: Unstoppable report, released by the Chalhoub Group in May 2025, presents a compelling, […]

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Jul 16, 2025

Luxury States: New Codes of Luxury 2025 Report by The Future Laboratory

Image credit: New Frontiers by Neiman Marcus. Photography by Arnaud Lajeunie, US  Overview The Five Luxury States are a vital framework that maps the emotional and psychological journeys individuals take within the luxury sector. Developed by The Future Laboratory, these states form the foundation of a proprietary strategic model that redefines how we understand luxury […]

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Jul 8, 2025

The New Lines of Luxury: What Ultra-High-Net-Worth Consumers Really Want by Frog

Luxury, once defined by exclusivity in fashion, watches, and jewelry, has evolved into an expansive ecosystem that reflects changing consumer values, behaviors, and emotional desires. According to the report “The New Lines of Luxury” published by Frog (Capgemini Invent), the definition of luxury is rapidly shifting, driven by ultra-high-net-worth individuals (UHNWIs) and high-net-worth individuals (HNWIs) […]

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In the Press

The Luxury Lifestyle List – 9 fun facts about Alexander Chetchikov

UK’s Luxury Lifestyle Magazine interviews WLCC’s President

Read on Luxury Lifestyle Magazine

Alexander Chetchikov: Uniting the World’s Luxury Leaders

Discover how Alexander Chetchikov is redefining luxury as the visionary President of the World Luxury Chamber of Commerce.

Read on Upscale Living

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