Category: Expert Articles & Interviews

Luxury travel continues to evolve, and few people understand its variances better than Davlynne Lidbetter, Co-Publisher of Beau Monde Traveler. Known for its rich editorial, dynamic media content, and high-quality print editions, Beau Monde Traveler stands out as a leading source for sophisticated travelers seeking new destinations and meaningful experiences. With a sharp focus on […]

In an era where technology often feels at odds with exclusivity and craftsmanship, Trifork is pioneering a fresh approach, melding deep tech expertise with a design-driven mindset to elevate luxury beyond convention. Alexander Chetchikov, President of WLCC, sat down with Erik M. Nilsen, CEO of Trifork Spain, to explore how AI, spatial computing, and voice […]

Great luxury brands don’t just train staff; they train emotional intelligence. Michaela Merk, PhD, CSP, GSF, is a leading expert in Relational Intelligence, teaching global brands how to transform everyday encounters into lasting emotional bonds. As the author of Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors and host of the Luxury […]

In this exclusive feature, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Diana Verde Nieto, co-founder of Edify Collective and a globally recognized leader in business transformation, sustainability, and purposeful innovation. A pioneer in aligning strategy with impact, Diana has spent more than two decades guiding organizations through complexity, translating […]

In this exclusive interview led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, celebrated designer and ethical fashion pioneer Sanyukta Shrestha shares her journey of redefining luxury with conscience. Known for fusing timeless design with sustainable practices, Sanyukta delves into the delicate balance between creativity and ethics, the importance of preserving Nepalese […]

Set in the heart of Saudi Arabia’s Al-Aziziyah district, the Braira Al-Hafr is already making waves in the world of upscale hospitality. Recognized by Luxury Lifestyle Awards as the Best Luxury City Hotel in Al-Hafr, this five-star gem sets a new tone for urban sophistication with its blend of contemporary elegance, immersive service, and design-driven suites. In this exclusive interview, Alexander Chetchikov, […]

Photo Credentials: Sylvie Castioni As global pressures on freshwater resources intensify, the luxury sector faces a powerful reckoning with its environmental impact — and a unique opportunity to lead. In this exclusive interview, Alexander Chetchikov, WLCC President, sits down with Malek Semar, newly appointed member of the WLCC Board, to discuss the intersection of luxury, […]

Exclusivity and legacy have always defined the success of luxury brands, but these strengths are tested when markets become unpredictable. In a landscape shaped by economic shifts, political uncertainty, and evolving consumer expectations, the most enduring luxury brands are those that go beyond tradition. They cultivate resilience, not just through financial strength, but through adaptability, […]

In an era where legacy no longer guarantees dominance, and where digital disruption challenges centuries-old luxury traditions, few voices resonate with as much authority and insight as Ilona Orbok. Recognized by Forbes as a leading global expert in luxury, Ilona wears many hats: she’s the CEO and founder of the ICL brand, the face behind […]

By Abhay Gupta — Founder & CEO, Luxury Connect LLP | Top 100 Global Voices in Luxury The Need for an Indian Luxury Identity The global luxury industry has long been dominated by Western Maisons— brands that have mastered the art of storytelling, craftsmanship, and exclusivity. While India has always been a cradle of luxury, offering exquisite […]

For this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, interviews Ivana Laković, President of the Adriatic Luxury Business Association (ALBA) and a leading expert in luxury communication and strategy with over 20 years of experience across multiple sectors.  As the head of ALBA, Ivana champions the Adriatic region as a […]

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with one of the most influential voices in the global luxury industry—Professor Dr. Daniel André Langer. Recognized by The Economist as a true authority on luxury and celebrated by Robb Report as a visionary in brand strategy, Langer has […]

As Qatar continues to position itself as a global hub for tourism and business, the Qatar Travel Mart (QTM) has emerged as a leading platform connecting local and international stakeholders in the travel and hospitality industries. This annual event brings together hundreds of exhibitors from over 60 countries, showcasing destinations, innovations, and sector-specific developments ranging […]

By Abhay Gupta — Founder & CEO, Luxury Connect LLP | Top 100 Global Voices in Luxury Some years ago, during a private visit to a legacy European maison, I asked a brand steward what they considered the most important quality of luxury. Their answer surprised me: “Restraint. True luxury knows when not to speak.” […]

Carlton Hotel Singapore, an iconic luxury establishment in the vibrant Bras Basah district, has long been a symbol of quality in business hospitality. Established in 1988, the hotel has built a legacy of offering world-class service, sophisticated accommodations, and unforgettable dining experiences to discerning business travelers. With its perfect fusion of modern elegance and traditional […]

The definition and experience of luxury are undergoing profound transformation. Where luxury was once synonymous with exclusivity, heritage, and material excellence, it is now expanding to include innovation, sustainability, and purpose. As advocates and stewards of business communities, Chambers of Commerce are in a unique position to lead this shift—and at the World Luxury Chamber […]

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Alvaro Nuñez Alfaro—founder of Super Luxury Group, bestselling author, and high-performance adventurer. Known for merging luxury real estate with the power of influencer marketing, Alvaro has carved out a new paradigm where properties become immersive lifestyle brands. Through […]

In an increasingly interconnected world, international collaboration is no longer a strategic option but a necessity—especially in the luxury industry. With global markets expanding and consumer expectations evolving rapidly, the ability to work across borders, cultures, and sectors has become a crucial ingredient for success. From joint ventures and co-branded collections to sustainable innovation and […]

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with luxury strategist and industry insider Alexandre Ferragu to dissect the evolving landscape of high-end business. With 2024 rattling the foundations of once-untouchable brands, Ferragu pulls no punches, offering bold takes on the rise of Hermès, the faltering strategy […]

As the year unfolds, the second half promises a dazzling lineup of world-class events tailored for connoisseurs of luxury, innovation, and global influence. From fashion capitals to cultural epicenters, the World Luxury Chamber of Commerce (WLCC) invites you to explore our handpicked selection of must-attend gatherings. Whether you’re looking to expand your network, discover cutting-edge […]

Tucked away in the lush, laid-back village of Assagao – where Goa’s tropical soul intertwines with Mediterranean flair – Pruthvi Villa stands out in India’s luxury hospitality scene. A sanctuary of style and serenity, this dual-villa retreat is a place to feel. With sun-drenched courtyards, a private pool lined with exotic blooms, and interiors that […]

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Sheetal Jain, the Founder and CEO of Luxe Analytics. A respected researcher, educator, and strategist, Sheetal has been at the forefront of guiding luxury brands through the rapidly evolving landscape of consumer behavior, sustainability, and digital transformation. With […]

At the heart of luxury brands’ success lies the ability to deliver exceptional, personalized experiences that resonate with their clients. With increasing competition and the shifting expectations of affluent consumers, luxury brands across sectors such as hospitality, real estate, food and beverage, and more must adapt to deliver distinctive, personalized services. The key to achieving […]

A thought piece by WLCC Media Partner Urs Huebscher, editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business They simply exist: The journeys you have to experience, things you have seen and unforgettable impressions that you have to remember. Authentic, unique experiences are clearly the new luxury – this trend will continue […]