Category: Expert Articles & Interviews

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Alvaro Nuñez Alfaro—founder of Super Luxury Group, bestselling author, and high-performance adventurer. Known for merging luxury real estate with the power of influencer marketing, Alvaro has carved out a new paradigm where properties become immersive lifestyle brands. Through […]

In an increasingly interconnected world, international collaboration is no longer a strategic option but a necessity—especially in the luxury industry. With global markets expanding and consumer expectations evolving rapidly, the ability to work across borders, cultures, and sectors has become a crucial ingredient for success. From joint ventures and co-branded collections to sustainable innovation and […]

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with luxury strategist and industry insider Alexandre Ferragu to dissect the evolving landscape of high-end business. With 2024 rattling the foundations of once-untouchable brands, Ferragu pulls no punches, offering bold takes on the rise of Hermès, the faltering strategy […]

As the year unfolds, the second half promises a dazzling lineup of world-class events tailored for connoisseurs of luxury, innovation, and global influence. From fashion capitals to cultural epicenters, the World Luxury Chamber of Commerce (WLCC) invites you to explore our handpicked selection of must-attend gatherings. Whether you’re looking to expand your network, discover cutting-edge […]

Tucked away in the lush, laid-back village of Assagao – where Goa’s tropical soul intertwines with Mediterranean flair – Pruthvi Villa stands out in India’s luxury hospitality scene. A sanctuary of style and serenity, this dual-villa retreat is a place to feel. With sun-drenched courtyards, a private pool lined with exotic blooms, and interiors that […]

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Sheetal Jain, the Founder and CEO of Luxe Analytics. A respected researcher, educator, and strategist, Sheetal has been at the forefront of guiding luxury brands through the rapidly evolving landscape of consumer behavior, sustainability, and digital transformation. With […]

At the heart of luxury brands’ success lies the ability to deliver exceptional, personalized experiences that resonate with their clients. With increasing competition and the shifting expectations of affluent consumers, luxury brands across sectors such as hospitality, real estate, food and beverage, and more must adapt to deliver distinctive, personalized services. The key to achieving […]

A thought piece by WLCC Media Partner Urs Huebscher, editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business They simply exist: The journeys you have to experience, things you have seen and unforgettable impressions that you have to remember. Authentic, unique experiences are clearly the new luxury – this trend will continue […]

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Nick Gibbens, the visionary Editor-in-Chief of Luxury Lifestyle Magazine. Known for his editorial precision and digital-first approach, Gibbens has redefined how luxury is portrayed in modern media—balancing innovation with tradition and storytelling with sustainability. Together, they explore the […]

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Neen James, a globally recognized leadership strategist and luxury expert. Renowned for her work with some of the world’s most influential executives, Neen has redefined leadership by applying the principles of luxury—attention, personalization, and deep human connection. With […]

In this exclusive interview, Laurent Delporte, a seasoned expert in luxury hospitality, shares his profound insights on refining strategic visions for high-net-worth individuals and corporations. With years of experience visiting and advising some of the world’s most prestigious hotels, Laurent delves into the essence of hospitality, the future of innovation in the sector, and the […]

Photographer: Paul Wolfgang Webster In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Agile transformation expert Susannah Chambers to explore the evolving role of agility beyond tech teams and into luxury, education, and even personal life. With years of experience guiding organizations through Agile methodologies, Susannah shares […]

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As a newly appointed Board Member of the World Luxury Chamber of Commerce, Jacqueline Hara brings a wealth of expertise in the luxury real estate sector. In an exclusive conversation led by Alexander Chetchikov, President of WLCC, she shares her insights on the evolving demands of high-net-worth clients, the importance of cross-industry partnerships, and how […]

In an exclusive conversation led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, renowned branding expert Markus Kramer delves into the evolving landscape of brand strategy across luxury, automotive, and financial services. As a thought leader, author, and consultant, Markus has helped some of the world’s most prestigious brands navigate the complexities […]

In this exclusive interview, Chris Roebuck, a renowned leadership expert and advisor, shares his insights on what separates truly transformational leaders from the rest. With a career spanning military service, corporate leadership, and government advisory, Roebuck has developed a deep understanding of how leaders can inspire teams, drive performance, and navigate change effectively. Led by […]

In this exclusive interview, Geoffrey Riddle, a globally recognized luxury sales expert and speaker, shares his invaluable insights on the ever-evolving luxury market. With a wealth of experience, Geoffrey has witnessed firsthand the industry’s transformation—from an elite, invitation-only sphere to an aspirational, digital-driven marketplace. Known for his engaging training methods and deep understanding of high-net-worth […]

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Tiago Restani, a leading entrepreneur and CEO of Fully, to discuss the art of strategic partnerships in luxury hospitality. With a career spanning over two decades, Restani has worked with some of the world’s most prestigious brands, orchestrating […]

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Kamel Ouadi, a renowned luxury marketing expert, to explore the evolving landscape of high-end branding. With an impressive career leading marketing at some of the world’s most prestigious luxury houses, Ouadi has been at the forefront of redefining […]

Luxury brands today face the challenge of staying relevant while preserving the essence that made them iconic in the first place. In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Anant Sharma, CEO of Matter Of Form, to explore the essence of timeless brands, the evolving luxury […]

Building and sustaining a successful luxury brand requires more than just great products; it demands vision, strategy, and an uncompromising commitment to excellence. As an entrepreneur in the luxury market, it’s crucial to understand what sets the most successful brands apart. Here are 10 essential insights every luxury entrepreneur should embrace, inspired by the principles […]

Welcome to this exclusive conversation with Elizabeth Solaru, luxury entrepreneur, keynote speaker, and author of The Luxpreneur. As the founder of Diversity in Luxury, Elizabeth has been at the forefront of shaping how high-end brands evolve in an era of inclusivity, digital transformation, and shifting consumer psychology. Leading this conversation is Alexander Chetchikov, President of […]

The World Luxury Chamber of Commerce is honored to present an exclusive conversation between its President, Alexander Chetchikov, and António Paraíso, a distinguished luxury consultant and international speaker. With an extensive career spanning over 50 countries, António has worked with some of the world’s most prestigious brands, helping them navigate the evolving landscape of luxury […]

With great pleasure, the World Luxury Chamber of Commerce announces the 2025 TOP Luxury Speakers of the World! This isn’t just any list—it’s a spotlight on the masterminds, innovators, and game-changers influencing the direction of luxury. Each person on this list has earned their place through a careful process that examined their reputation, credibility, and […]