Category: Expert Articles & Interviews

Building and sustaining a successful luxury brand requires more than just great products; it demands vision, strategy, and an uncompromising commitment to excellence. As an entrepreneur in the luxury market, it’s crucial to understand what sets the most successful brands apart. Here are 10 essential insights every luxury entrepreneur should embrace, inspired by the principles […]

Welcome to this exclusive conversation with Elizabeth Solaru, luxury entrepreneur, keynote speaker, and author of The Luxpreneur. As the founder of Diversity in Luxury, Elizabeth has been at the forefront of shaping how high-end brands evolve in an era of inclusivity, digital transformation, and shifting consumer psychology. Leading this conversation is Alexander Chetchikov, President of […]

The World Luxury Chamber of Commerce is honored to present an exclusive conversation between its President, Alexander Chetchikov, and António Paraíso, a distinguished luxury consultant and international speaker. With an extensive career spanning over 50 countries, António has worked with some of the world’s most prestigious brands, helping them navigate the evolving landscape of luxury […]

With great pleasure, the World Luxury Chamber of Commerce announces the 2025 TOP Luxury Speakers of the World! This isn’t just any list—it’s a spotlight on the masterminds, innovators, and game-changers influencing the direction of luxury. Each person on this list has earned their place through a careful process that examined their reputation, credibility, and […]

In this exclusive interview for the World Luxury Chamber of Commerce, President Alexander Chetchikov sits down with Sanjeev Banga, a distinguished leader with over three decades of experience in international business. As a key figure in the global luxury industry, Banga has played a pivotal role in shaping premium brands and expanding their presence worldwide. […]

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with renowned branding strategist and author JP Kuehlwein to explore the shifting landscape of luxury. As premium challengers rise and legacy brands navigate the delicate balance of exclusivity and scale, JP shares his insights on what truly defines a […]

The World Luxury Chamber of Commerce presents an exclusive interview with Francis Srun, a distinguished expert in luxury retail. Led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, this conversation delves into the key strategies molding the future of luxury retail. With over 20 years of experience working with renowned brands such […]

Luxury has always been a world of contrasts—timeless craftsmanship meets cutting-edge innovation, exclusivity meets digital accessibility, and tradition meets transformation. Navigating these tensions is no easy feat, but few understand this challenge better than Gabriella Lojacono. In this exclusive conversation, conducted by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, Gabriella shares insights […]

Luxury dining is more than just exquisite cuisine—it’s an art form, a carefully curated experience that engages all the senses. Few understand this better than Ahmed Alajmi, the driving force behind Takara Hospitality Group. In this exclusive conversation, Alexander Chetchikov, president of the World Luxury Chamber of Commerce, sits down with Alajmi to explore his […]

Luxury businesses began investigating the possibilities of artificial intelligence (AI) in 2024 after it emerged as a major topic of conversation in society. While designers like Grace Ling dabbled in wearables with AI integration, companies like LVMH made investments in AI-powered solutions. Brunello Cucinelli used custom machine-learning services to improve its storytelling. Leading companies are […]

Few figures in luxury publishing have made as significant an impact as Massimo Basile. As the visionary behind Celebre Magazine World, Luxury Investment Magazine, and Rinascimento Magazine, he has dedicated his career to curating and celebrating the finest aspects of luxury, investment, and Italian craftsmanship. As a media partner of the World Luxury Chamber of […]

The Langham, New York, Fifth Avenue recently earned a coveted spot on the TOP 100 Sustainable Hotels & Resorts of the World list, solidifying its status as a leader in eco-conscious luxury. As part of this milestone, Alexander Chetchikov, president of the World Luxury Chamber of Commerce, sat down with Mr. Richard Bussiere, Managing Director, […]

Luxury property markets across 30 major financial hubs are anticipated to grow by an average of 1.6% in 2025, following a 2.2% increase in 2024, according to a recent forecast from Savills. However, the growth is far from uniform, with Dubai standing out as the frontrunner, projected to see a remarkable price increase of up […]

For C-suite leaders in the luxury industry, staying ahead of digital marketing trends is essential to maintaining relevance in an increasingly competitive and tech-driven market. As we enter 2025, the global luxury sector is undergoing a profound transformation, driven by technological advancements, shifting consumer expectations, and a greater emphasis on sustainability. Here’s a strategic overview […]

As the World Luxury Chamber of Commerce (WLCC) continues to drive innovation and excellence in the global luxury sector, it welcomes Mr. Bob Kharazmi to its prestigious board. With a distinguished career spanning decades in the luxury hospitality industry, Mr. Kharazmi has been at the forefront of transformative strategies, market expansions, and service excellence across […]

The December holiday season offers luxury brands a prime opportunity to captivate their audience, increase brand visibility, and drive sales. This time of year is synonymous with indulgence, gift-giving, and creating memorable experiences—values that align perfectly with the ethos of luxury. Here’s how brands can make the most of the festive period to connect with […]

In the world of luxury hospitality, David Kianni personifies excellence. Recognized among the Top 100 Hotel General Managers of the World for 2024, his journey from aspiring doctor to leading one of Panama’s most iconic hotels is as inspiring as it is impressive. As General Manager of the Sofitel Legend Casco Viejo Panama City, Mr. Kianni has redefined luxury […]

Untold Japan is more than just a luxury travel company – it’s a bridge between Japan’s timeless traditions and the discerning modern traveler. At its helm is Joshua Lassman-Watts, whose mission goes beyond curating bespoke travel experiences. Untold Japan partners with local artisans, breathes life into forgotten communities, and champions sustainability in every journey.   In this exclusive […]

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Anita Streich, Managing Director of ATC African Travel Concept. RecognizeIn this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Anita Streich, Managing Director of ATC African Travel Concept. Recognized as Southern Africa’s Best Luxury Safari Tour Operator, ATC specializes in creating […]

When it comes to luxury real estate, a few names stand out like Abbas Sajwani, the visionary founder and CEO of AHS Properties. With a keen understanding of the ultra-luxury real estate market, Abbas has made significant strides since launching his company in 2021. Under his leadership, AHS Properties has quickly gained recognition for creating exquisite, bespoke living spaces […]

Kung Teong Wah, General Manager of PARKROYAL COLLECTION Pickering, Singapore, is a celebrated leader in the luxury hospitality industry with over three decades of experience. His dedication to personalized guest experiences, sustainability, and innovative leadership has earned him numerous accolades, including being named one of the TOP 100 Hotel General Managers of the World in 2024 by the Luxury […]

We had the privilege of interviewing Alexander Chetchikov, Founder & CEO of Luxury Lifestyle Awards, to discuss his groundbreaking latest development – the World Luxury Chamber of Commerce (WLCC). As President of the World Luxury Chamber of Commerce, Alexander Chetchikov is establishing an organization as a hub for innovation, collaboration, and global influence. By uniting leaders under […]

With the luxury brand landscape constantly evolving, knowledge and insight remain invaluable. The World Luxury Chamber of Commerce (WLCC) recognizes the importance of continuous learning and professional development in this sector, and to aid members in their pursuit of excellence, the WLCC presents “The Luxury Library,” a curated list of 21 must-read books that examine the intricacies of luxury marketing, customer […]

In recent years, influencer marketing has transformed the landscape of luxury sectors, becoming a crucial strategy for high-end brands aiming to reach affluent consumers. This blog explores the evolution of influencer marketing within these exclusive markets, highlighting its impact, adaptation, and future potential.