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Luxury Travel is Changing: WLCC’s New Committee Will Lead the Way

Luxury travel is no longer merely about lavish surroundings or five-star service. Today’s discerning travelers are seeking something more: personalization, privacy, wellness, and meaning; an experience that lingers for years to come. The very definition of luxury is evolving, guided by changing global values, emerging technologies, and heightened expectations for experiences that are as unique as the individual. 

This evolution is being shaped by changing values, next-gen technology, and rising expectations. In response, the World Luxury Chamber of Commerce (WLCC) is launching a dedicated Luxury Travel & Hospitality Committee, a global initiative designed to unite industry leaders, define emerging standards, and drive innovation at the highest level of luxury travel.

What’s Changing in Luxury Travel?

Personalization is now the cornerstone of a modern luxury experience. Travelers expect bespoke itineraries tailored to their passions, preferences, and personal stories. Whether it’s an art-focused tour through Venice, a custom-designed wellness retreat, or digital concierge services that anticipate needs before they’re voiced, tailored journeys are the new norm.

Wellness has also become a central driver of travel decisions. It’s no longer just about escaping the routine; it’s about restoring balance. From immersive nature escapes to private spa sanctuaries and transformative well-being programs, luxury travelers want experiences that nurture mind, body, and spirit.

And in a world that feels increasingly connected, privacy has never been more valuable. Today’s affluent travelers seek exclusive-use villas, private aviation, remote destinations, and brands that understand how to balance presence with discretion. True luxury now means space, silence, and control over your environment.

Why WLCC Is Stepping In

There’s a growing demand for global leadership, alignment, and meaningful collaboration across the industry. That’s exactly where the World Luxury Chamber of Commerce steps in.

WLCC is one of the world’s largest and most influential networks of luxury brands, uniting over 5,000 high-end companies across more than 100 countries. From iconic hotels and resorts to award-winning restaurants, private travel curators, aviation and yacht services, and experience-driven destinations, WLCC brings together the best of the global luxury hospitality and travel sectors.

With this scale and reach, the new WLCC Luxury Travel & Hospitality Committee, officially launching in October 2025, is uniquely positioned to serve as a powerful platform for cross-border dialogue, idea exchange, and elevated collaboration.

It will become a curated space where hospitality leaders from around the world can come together to:

  • Explore the latest trends, insights, and global best practices in luxury travel and hospitality
  • Forge strategic partnerships and business connections
  • Co-create and refine international standards of excellence
  • Inspire innovation across every level of the guest journey
  • Participate in a mentorship program, pairing boutique and emerging luxury brands with seasoned industry veterans

The committee’s meetings and roundtables will cover a wide range of timely and strategic topics, such as high-net-worth traveler behavior, elite guest loyalty, luxury brand collaborations, private aviation, and the intersection of hospitality and emerging technologies. Sustainability, crisis management, and best-in-class case studies from around the world will also be key points of discussion.

In short, the Luxury Travel & Hospitality Committee is an exclusive global meeting point for those who want to shape what luxury hospitality will look like for the next decade and beyond.

Join the Movement Shaping Tomorrow’s Luxury Travel

For luxury brands, hospitality leaders, and experience curators ready to lead, not follow, this committee offers a seat at the table where the future is being defined.

If you’re interested in being part of the WLCC Luxury Travel & Hospitality Committee, fill out the following short form to express your interest and stay informed about next steps: https://worldluxurychamber.com/committee-interest-form/

Leading with Purpose: SDA Bocconi’s International Board Program

The World Luxury Chamber of Commerce proudly partners with SDA Bocconi School of Management to support the development of visionary leadership across global industries. Through this collaboration, WLCC members are empowered to expand their global influence, elevate boardroom performance, and cultivate forward-thinking strategies with the remarkable  International Board Program 2025.

Boardroom Leadership in an Era of Complex Macroeconomic Trends

In a time of rapid transformation, geopolitical tension, digital disruption, and increasing environmental accountability, the role of the board of directors has never been more pivotal. The International Board Program (IBP) by SDA Bocconi, in partnership with the University of St. Gallen, offers a strategic, high-level learning experience for current and aspiring board members, C-suite executives, and key shareholders of large, internationally oriented private companies.

Running from July 10 to September 26, 2025, this four-day program is structured across two modules: the first in Milan and the second in St. Gallen. Each location is more than a backdrop; it is an academic ecosystem that fosters leadership, cross-border insight, and global collaboration.

A Program Built for Today’s and Tomorrow’s Governance Challenges

The IBP is a comprehensive, forward-looking experience designed to elevate boardroom performance in a volatile and uncertain world. Through a meticulously structured curriculum, participants explore:

  • Governance Best Practices across global corporate structures
  • Risk Management and Internal Control Systems
  • Stakeholder Relations and Shareholder Engagement
  • Sustainability and ESG Reporting as strategic imperatives
  • AI, Cybersecurity, and Digitalization in board-level decisions
  • M&A and Equity Strategies for long-term growth
  • International Trade and Tax Policies

Interactive learning methods, including real-world case studies, simulations, and executive coaching, ensure concepts are immediately applicable to participants’ current challenges. Whether navigating succession in family-owned enterprises or leading board discussions on compensation strategy and international expansion, attendees are empowered with clarity, frameworks, and actionable insights.

Who Should Apply?

This program is specifically designed for high-impact individuals, those already serving as or preparing to become:

  • Board Members
  • General Managers or CEOs
  • Key Shareholders
  • Executives overseeing governance, compliance, strategy, or sustainability

Participants typically represent large private corporations operating across borders or preparing for a global scale. Whether from the luxury, industrial, technology, or services sectors, all share a common trait: the need to drive effective governance in dynamic, high-stakes environments.

Certification, Flexibility, and Benefits – Key Takeaways

  • Executive Recognition: Participants receive a certificate and a digital badge upon completion, enhancing their board-level credentials and professional visibility.
  • Flexible Learning Pathway: Completion of multiple SDA Bocconi programs within two years qualifies participants for the Executive Education Certificate.
  • Global Network Access: Graduates gain entry into the Bocconi Alumni Community, a powerful international network of over 135,000 professionals in 133 countries.
  • Exclusive Offer: WLCC Members benefit from a 15% – 20% Off

Why Choose SDA Bocconi?

SDA Bocconi consistently ranks among the world’s top business schools, 3rd in Europe and 10th globally for executive education (Financial Times, 2024). Its partnership with the University of St. Gallen, renowned for research in governance and finance, ensures a dual academic advantage rooted in both rigor and real-world relevance.

But what truly sets SDA Bocconi apart is its learning philosophy that combines rigor and innovation; it opens doors to connections, mentorship, and lifelong learning opportunities. Participants also gain access to the Bocconi Alumni Community, a 135,000-strong network of global professionals spanning 133 countries.

For forward-thinking executives ready to redefine governance, SDA Bocconi and the University of St. Gallen offer the launchpad to lead with vision, purpose, and global impact.

For more information or to apply, please visit: https://worldluxurychamber.com/events/international-board-program/ & https://www.sdabocconi.it/en/executive-open-programs/international-board-program-315564

To see upcoming programs, visit https://worldluxurychamber.com/development/ 

Exclusive Interview: Inside the Mind of Luxury Visionary Daniel André Langer

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with one of the most influential voices in the global luxury industry—Professor Dr. Daniel André Langer. Recognized by The Economist as a true authority on luxury and celebrated by Robb Report as a visionary in brand strategy, Langer has been instrumental in shaping the future of luxury branding, customer experience, and emotional value creation. As CEO of Équité and a professor at both Pepperdine University and NYU, his insights have guided the transformation of some of the world’s most iconic brands. In this conversation, he reveals the secrets behind luxury’s emotional resonance, why brands fail or thrive, and what the next era of luxury will demand.

Alexander Chetchikov: You are widely recognized as one of the world’s top five luxury experts, referred to by The Economist as a “luxury authority” and by Robb Report as someone who “stands at the forefront of luxury innovation and is celebrated globally as a visionary in brand strategy, customer experience, and value creation.” How did this global recognition come about, and how does it influence your work today?

Daniel Langer: This recognition is the result of a journey that began with my doctoral thesis, where I had the privilege of decoding the hidden value drivers of luxury. The findings challenged conventional thinking and became the foundation for building and repositioning several billion-dollar brands. Over the years, I combined this academic foundation with leadership and advisory roles across Asia, Europe, the Middle East, and North America. This blend of research and real-world brand building gave me a perspective that is both strategic and deeply emotional. It taught me that luxury value is created through perception, trust, and the smallest of details. That understanding continues to shape everything I do, from advising CEOs and training sales teams to courtroom valuation and keynote presentations.

AC: As CEO of Équité, how do you approach transforming legacy luxury brands versus building brand equity for startups in today’s dynamic market?

DL: With legacy brands, the priority is to rediscover relevance while protecting the emotional core. Many of these brands have accumulated internal complexity and a disconnect with today’s clients. We begin with a rigorous audit to understand how the brand is actually perceived. Often, the external view is very different from internal beliefs. For startups, it is about building emotional equity from day one, defining a clear brand universe, establishing price integrity, and creating desirability from the first client interaction. In both cases, I ask the same question: what emotion does the brand own? If the answer is unclear, then the brand lacks direction.

AC: In your role as a professor at Pepperdine and NYU, what key shifts in luxury consumer behavior do you emphasize to your students that brands must understand to remain relevant?

DL: Luxury today is no longer about objects. It is about identity, meaning, and transformation. Younger generations, in particular, are seeking brands that reflect their values and beliefs. They want experiences that are personalized, inclusive, and aligned with their lifestyle. I teach my students that exclusivity is not just about price or access. It is about emotion, resonance, and the ability to make someone feel truly seen. Clients today want brands that listen, inspire, and elevate their lives in meaningful ways. Brands that fail to connect emotionally will quickly lose relevance, no matter how rich their history or how refined their craftsmanship.

AC: You’ve authored several best-selling books on luxury strategy. What core misconception about luxury branding do you find most common, even among seasoned executives?

DL: The most common misconception is that luxury is defined by high price and product quality alone. While both are important, they are only the starting point. True luxury is about desire, and desire is driven by emotional storytelling, symbolic value, and consistent experiences. Many executives still see luxury as a category rather than a mindset. They focus too much on product features and not enough on the emotional impression the brand leaves. A brand is not luxury because it says so. It is luxury because the client believes it is. That belief must be earned with every interaction.

AC: In your keynote speeches and masterclasses, you often cover the 4E of Luxury, The Art of Selling Luxury, pricing power, and brand disruption. Where do you see the future of luxury heading?

DL: The future of luxury is anchored in understanding the emotional key of the client. This is especially important when working with ultra-high-net-worth individuals, who are often approached as transactions rather than people. What clients truly want is to be understood, respected, and valued. Yet in nearly every training I lead, even senior professionals struggle to create that emotional connection. That is why my work focuses on transformation.

I share insights rooted in two decades of academic research into the psychology of luxury. I show how to unlock emotional resonance at scale and how to build trust through exceptional experiences. The 4E framework—Experience, Emotion, Exclusivity, and Engagement—offers a strategic foundation to drive desirability and pricing power.

Artificial intelligence can support this by uncovering patterns, predicting client preferences, and enabling more personalized service. It can empower teams to deliver more emotionally intelligent interactions. But technology must always serve the emotional core of the brand, never replace it. The luxury brands that succeed in the future will be the ones that remain deeply human while embracing digital tools with purpose.

AC: Having advised top-tier brands, CEOs, and CMOs and served as an advisor to VCs in high-stakes acquisitions and as a luxury court expert, how do you navigate the intersection of business strategy as well as business accountability in brand valuation, M&As, and legal cases?

DL: In the world of luxury, brand value is deeply emotional and often intangible. My role in these cases is to make the emotional tangible and the invisible measurable. Whether it is a brand valuation, a complex business challenge, a legal case, or a reputational issue, I apply the same level of rigor and strategic thinking I use in brand building.

I bring in client perception studies, competitive benchmarking, and forensic brand assessments to understand how value is created, protected, or diminished. It is about connecting brand strategy with accountability and making a strong, evidence-based argument, critical for any M&A project or court case where sometimes billions are at stake. These projects require both passion and precision, and I see them as an extension of my work in helping brands understand their true worth.

AC: You often emphasize the importance of brand audits. Why do you consider this one of the most critical tasks for luxury brands, and where do most audits fall short?

DL: Brand audits are essential to luxury success, but they are often either neglected or done at a surface level. Too many audits rely on internal opinions, lack client insights, and fail to deliver actionable outcomes. Luxury brands are particularly vulnerable to internal bias, where teams see the brand through their own lens instead of through the eyes of the client.

A meaningful audit must be brutally honest. It should uncover how the brand is actually experienced, how it compares emotionally with competitors, and where its storytelling succeeds or fails. We incorporate mystery shopping, emotional mapping, cultural analysis, and data-backed assessments to create a clear, actionable view. Only with this depth can a brand make the changes needed to stay relevant and compelling.

AC: You conduct luxury sales training around the world. What makes these trainings so essential, and what differentiates effective programs from those that fail?

DL: Luxury is sold through emotion, not logic. The most beautiful product means nothing if the client experience is flat or uninspired. That is why training is not optional. It is fundamental.

However, most traditional luxury training programs are either too generic or disconnected from real client expectations. The difference with my approach is that I combine brand storytelling with what I call storyselling. I teach teams to connect emotionally with clients, to listen deeply, and to create magic in the moment. We use real-world scenarios and practical frameworks. And we always link back to the brand’s emotional essence. 

I have seen globally admired luxury brands fail in mystery shopping because the experience lacked warmth, attention, or meaning. A truly great training creates a shift in mindset and transforms every client interaction into an opportunity to build loyalty and desire. We apply the same approach to my online learning community, Équité Intelligence, that several luxury brands and many top-performing luxury professionals already use. 

It is also critical to be able to emotionally connect with those I train, independent of where they are based and which cultural background they have. It helps me that I worked in lived in Europe, USA, Asia, and Africa, speak seven languages including Japanese, and I travel every year to more than 25 countries on every continent. One of the pieces of feedback I get regularly is my ability to create a space where people feel valued and have a safe space to challenge everything they knew about luxury. To me, being maximally thought-provoking and transformational is critical. 

AC: Despite its prestige, the luxury market is facing increasing pressure. What are the main reasons for the current negative trend, and what should brands do to navigate these challenges?

DL: The luxury market is experiencing a reset. Economic uncertainty, rising interest rates, and a growing disconnect between client expectations and brand execution are creating headwinds. Many brands raised prices without increasing perceived value. At the same time, younger clients are looking for authenticity, purpose, and relevance. They are not impressed by status alone.

To move forward, brands must refocus. This is a time for clarity, not complacency. Brands need to revisit their emotional positioning, audit their client experience, and ensure that every touchpoint reinforces their story. Luxury must feel personal, considered, and human. The brands that double down on emotional connection and consistently deliver excellence will emerge stronger than ever.

Thank you, Professor Dr. Daniel André Langer, for sharing your expertise and visionary perspective on the evolving world of luxury.

Follow his journey:
LinkedIn – https://www.linkedin.com/in/drlanger/
Instagram – @drdaniellanger
Personal Website – daniellanger.digital 
Company – equitebrands.com

Want to read more exclusives? Check out our news and insights: https://worldluxurychamber.com/insights-news/ & sign up for our newsletter here: https://worldluxurychamber.com/wlcc-community/

When Elegance Meets Ethics: Rethinking Conscience as a Luxury Imperative

By Abhay Gupta — Founder & CEO, Luxury Connect LLP | Top 100 Global Voices in Luxury

Some years ago, during a private visit to a legacy European maison, I asked a brand steward what they considered the most important quality of luxury. Their answer surprised me: “Restraint. True luxury knows when not to speak.”

At the time, I admired the subtlety. But today, as I observe the complex crises shaping our world, I wonder if that restraint — that elegant silence — is still enough.

The Unspoken Dilemma

Luxury has long prided itself on timelessness. While the world spins in turmoil, luxury endures — seemingly untouched by politics, conflict, or disruption. Its focus remains on beauty, craftsmanship, and aspiration.

But we live in a world where silence, too, is interpreted. And increasingly, luxury’s selective voice is becoming more visible than its design.

The Global Conscience Gap

When Russia invaded Ukraine, luxury brands responded swiftly. Major houses suspended operations, closed stores, and issued statements in solidarity. It was seen as a rare moment of values-aligned leadership.

Yet in other conflicts — in Gaza, Sudan, Myanmar, or even the tragic loss of innocent lives to terror in regions like Kashmir — the response has often been absent, muted, or inconsistent.

This is what I call the “conscience gap” — the widening space between a brand’s ethical positioning and its public posture across different global crises.

In an increasingly interconnected marketplace, selective morality can feel louder than moral clarity.

Why This Matters Now

Today’s luxury consumer — whether in Mumbai or Milan, Dubai or New York — is more culturally attuned, emotionally aware, and digitally connected than ever before. They don’t just buy the product. They buy the values.

And when those values appear situational — loud in one region, quiet in another — it erodes trust, especially in emerging and fast-growing markets where cultural parity is becoming a critical expectation.

India, for example, is projected to become a $200 billion luxury market by 2030. Its consumers are aspirational, discerning, and deeply aware of global dynamics. But more than anything, they want to be seen — not just as customers, but as voices worth listening to.

Luxury Is Not Apolitical — It’s Cultural

Let’s be clear: no one expects luxury brands to act as geopolitical actors. But brands that sell identity, emotion, and heritage cannot claim to be culturally neutral.

To remain relevant in a world shaped by Gen Z ideals, cross-border empathy, and post-pandemic consciousness, luxury must embrace ethical fluency — knowing when, how, and why to speak.

Conscience, when practiced consistently and thoughtfully, becomes a brand advantage — not a risk.

Strategic Conscience: What It Can Look Like

So, what does a values-aware luxury strategy look like?

– Acknowledgment without partisanship: A simple statement of support for peace, safety, or shared humanity 
– Localized compassion: Supporting relief efforts or NGOs in affected markets 
– Cultural sensitivity in design and casting: Ensuring brand ambassadors reflect diversity in dignity, not tokenism 
– Internal alignment: Empowering regional teams to respond when appropriate — rather than deferring to HQ silence

In today’s climate, elegance must include emotional intelligence.

A Moment for Global Leadership

This is also a moment for luxury voices from the Global South — including India, the Middle East, and Africa — to step forward.

We don’t just bring craftsmanship. We bring context. We understand the nuance of silence, the politics of inclusion, and the importance of being seen.

For Indian luxury, in particular, this is an invitation to lead: to demonstrate that conscience and commerce need not be mutually exclusive.

Final Thought

Luxury is still about aspiration. But the nature of aspiration has changed.

Today, aspiration includes belonging, justice, and being heard.

If luxury wants to remain a symbol of not just what we wear — but who we are — it must step into a more courageous kind of elegance: one that knows when to speak, when to listen, and when silence is no longer neutral.

Because in the end, what we stand for may matter more than what we sell.



Abhay Gupta is Founder & CEO of Luxury Connect LLP and LCBS. Named among the World’s Top 100 Voices in Luxury, he writes at the intersection of culture, commerce, and conscience.

Disclaimer: The views expressed in this article are those of the author and do not necessarily reflect the official stance of the World Luxury Chamber of Commerce, its affliates, or any brands/entities mentioned. This piece is intended to foster constructive dialogue on the evolving relationship between luxury, ethics, and global responsibility.

How Chambers of Commerce Are Guiding the Future of Luxury

The definition and experience of luxury are undergoing profound transformation. Where luxury was once synonymous with exclusivity, heritage, and material excellence, it is now expanding to include innovation, sustainability, and purpose. As advocates and stewards of business communities, Chambers of Commerce are in a unique position to lead this shift—and at the World Luxury Chamber of Commerce (WLCC), we are proud to be at the forefront of this journey.

A Nexus for Innovation and Heritage

Chambers of Commerce have historically served as pillars of support, diplomacy, and collaboration across industries. In the luxury sector, which thrives on tradition as much as reinvention, this role is particularly critical. At WLCC, we work with luxury brands, designers, consultants, artisans, and entrepreneurs to preserve the cultural significance and craftsmanship that define luxury while embracing cutting-edge technology, sustainability goals, and shifting consumer values.

Through curated forums, networking events, and international partnerships, we facilitate meaningful conversations that bridge the past and the future. These initiatives ensure that luxury retains its soul while continuously pushing creative and cultural boundaries.

Driving Global Collaboration

Luxury is global, and so are the challenges it faces—from climate change and supply chain transparency to digital transformation and shifting geopolitical landscapes. Chambers of Commerce like WLCC operate across borders, creating dialogue between luxury leaders from Paris to Dubai, London to New York, Tokyo to São Paulo. This global engagement is not only about business development—it’s about shared responsibility.

By hosting cross-border conferences and industry panels, we help luxury businesses of all sizes access new markets, collaborate on best practices, and develop sustainable growth models. In doing so, we foster a truly international luxury ecosystem rooted in inclusivity, integrity, and innovation.

Supporting Emerging Talent and Brands

As luxury evolves, so must its guardians. One of the most powerful roles a Chamber of Commerce can play is that of a mentor and amplifier. At WLCC, we are deeply committed to supporting emerging brands that bring fresh perspectives to the luxury landscape. Whether through educational initiatives or media spotlights, we ensure that new voices are heard—and that they receive the tools needed to succeed.

Luxury’s future depends on diversity, creativity, and vision. By nurturing the next generation of luxury leaders, we ensure that the industry remains vibrant, relevant, and responsive to the cultural currents shaping our world.

Sustainability as Strategy

Sustainability is no longer optional—it is a strategic imperative for luxury brands. Today’s consumers demand ethical sourcing, environmental responsibility, and social transparency. At WLCC, we help our members not only meet these expectations but exceed them. Our initiatives include educational webinars on sustainable business models, partnerships with environmental organizations, and recognition programs that celebrate luxury companies leading in ESG practices.

Chambers of Commerce have the scale and neutrality to bring stakeholders together for collaborative impact. From heritage watchmakers to sustainable fashion brands, we champion those who place people and the planet at the heart of their luxury ethos.

The Future Is Now

Luxury is more than a product—it is a philosophy, an experience, and an aspiration. As the industry embraces a new era defined by digitalization, sustainability, inclusivity, and purpose, Chambers of Commerce must lead with vision and action.

At the World Luxury Chamber of Commerce, we are proud to be shaping this future. By convening the world’s most dynamic luxury leaders, fostering global collaboration, and driving forward-thinking advocacy, we are not just witnessing the transformation of luxury—we are helping to create it.

The future of luxury is collaborative, conscious, and creative. And Chambers of Commerce will be the architects of that future.

Discover more at www.worldluxurychamber.com – apply directly to become a member and start shaping the future of luxury, together.

Subscribe to the WLCC newsletter to stay in the loop of luxury: https://worldluxurychamber.com/subscribe/

WLCC at the Financial Times Business of Luxury Summit 2025

Amid economic headwinds and shifting consumer dynamics, the World Luxury Chamber of Commerce joined global leaders and industry icons in Barcelona for the Financial Times Business of Luxury Summit, three days of candid dialogue, strategic foresight, and high-level networking.

Organized by the Financial Times and co-chaired by its senior journalists and correspondents, the summit brought together more than 400 C-suite executives, creative directors, strategists, and financiers for a three-day program of discussions, fireside chats, and high-level networking.

Among the central questions: What is the real impact of global inflation on luxury consumption? Can tariffs and regulatory shifts derail growth? And how should high-end brands recalibrate for a generation that increasingly values sustainability, experience, and transparency over exclusivity alone?

Leading Voices. Real Conversations.

The agenda covered every pressing topic on the minds of luxury leaders today — from shifting consumer habits and the rise of pre-owned goods, to the role of AI in fashion, and the need to build truly ethical supply chains. Key sessions included:

The global economy: What’s needed to boost the luxury sector?

This discussion emphasized how geopolitical instability and trade policies are affecting the luxury landscape. Panelists noted that tariffs—especially those driven by U.S. policy—are increasingly unpredictable and burdensome, with costs being passed on to consumers worldwide, not just in the U.S. There was a strong consensus that we’re entering a period of instability not seen since the 1930s, and many luxury players are adopting a cautious, day-by-day approach. China remains critical, accounting for 30% of global manufacturing, while emerging markets, particularly in the Middle East, are showing resilience and even benefiting. As one panelist remarked, “When the economy does well, luxury does well”—but with global players at odds, cooperation remains elusive.

The battle for the VVIPs

A deep dive into the most elite luxury consumers revealed that the post-pandemic “frugal wealthy” are reshaping expectations. While this audience has always existed, the focus now is on experiential value—whether through private jet journeys or analog pleasures like vinyl. Brands must be transparent and empathetic, and while CRM tools are helpful, “they should not define relationships,” as Kristina Blahnik noted. Cross-brand partnerships are becoming an important acquisition strategy—“Don’t battle, collaborate.”

Keynote interview – TOTEME

Elin Kling and Karl Lindman of TOTEME discussed the essence of curated luxury, with a focus on guiding and inspiring sophisticated consumers. They emphasized the importance of clarity—knowing what you’re good at, and what you’re not.

Insights: How to Navigate the New Luxury Landscape

Core clients bring long-term stability, while aspirational buyers fuel short-term growth. Brands must read early signals—like a $1,200 shoe purchase—to identify high-value prospects. AI and human touch can work hand-in-hand to personalize engagement without resorting to promotions, keeping the luxury promise intact.

The unstoppable rise of second-hand

Pre-owned luxury is thriving thanks to affordability and a sense of sustainable value. It offers consumers access to pieces once deemed out of reach, while also satisfying a growing need for ethical purchasing.

Insights: The dealmakers’ view

Although deal flow has slowed, there is still movement, particularly where brand equity is strong. Two key acquisition profiles emerged: heritage family-run houses and disruptive new brands with innovative models. For conglomerates like LVMH or Kering, scale matters, but brand coherence is essential—“A business bigger than its brand will fail.”

The real work of sustainability

Ethical supply chains are no longer optional. Brands must show, in clear and relatable language, how they are giving back at every production stage. As Amy Powney put it, “Do the work.”

The experience economy

With a 5% growth in the sector, experience is eclipsing product in terms of consumer priority. Adventure travel, wellness, and personalization are now core. High-tech tools can enhance—not replace—human hospitality.

Where AI belongs in high-end fashion

Generative AI is creating new avenues for brand engagement and efficiency, but panelists cautioned against overreliance. “AI is a tool, not a monster,” said Anne-Laure Colcy, while others warned about the risk of creativity stagnating when machines dictate customer experiences.

Shifting consumer trends: The role of bricks and mortar

Retail is evolving, not dying. Experiential spaces, local relevance, and differentiated multi-brand curation are key to survival. Social listening emerged as a powerful tool: “Customers are telling you what they want—listen.”

Luxury’s talent crunch

Leadership volatility is linked to strategic confusion and brand identity flux. As freelance contracts become more common, long-term planning is harder. Panelists stressed the need for stronger female representation, better personal branding, and leaders who understand that creativity is a core business asset.

This year’s speaker lineup was nothing short of exceptional. Among them were Marc Puig (Puig), Kristina Blahnik (Manolo Blahnik), Damien Bertrand (Loro Piana), Tina Edmundson (Marriott International), and Michael Kliger (LuxExperience), alongside entrepreneurs and tastemakers shaping the future of luxury from fashion and beauty to travel, hospitality, and art.

Our favorite quote from the event? “Your client decides what becomes iconic.” – Damien Bertrand, CEO, Loro Piana.

WLCC’s Role

For WLCC, the summit was an opportunity to do what we do best — connect, listen, learn, and lead.

We met with long-standing partners and forged new relationships that will help guide the next chapter of WLCC’s initiatives. We came away with fresh insight into the forces reshaping luxury and identified areas where WLCC can add real value — from promoting sustainable innovation to supporting independent brands and helping our members prepare for the future.

Our participation reaffirmed the importance of bringing the right people into the room — and that’s exactly what this summit did.

“For any luxury brand serious about staying relevant and resilient, the Financial Times Business of Luxury Summit is a must-attend event,” said Olha Kipiani, Communications Director of the WLCC. “It’s where visionaries align, trends are decoded, and collaborations are born.”

Beyond the Ballroom

While panel sessions delivered substantive analysis, much of the summit’s value lay in the informal moments — private meetings, networking receptions, and an elegant gala dinner that highlighted the sector’s enduring affinity for ceremony and connection.

“There is no substitute for face-to-face conversation,” added Mrs. Kipiani. “Especially when you’re talking about the future of an industry built on human emotion.”

What’s Next

The overarching takeaway from Barcelona: luxury is neither retreating nor standing still. It is adapting — in some cases slowly, in others, with remarkable agility — to a world where legacy alone is not enough.

We’re proud to have been part of this extraordinary gathering of minds and grateful to the Financial Times for creating a space where the luxury industry could come together, not just to talk about challenges, but to imagine what comes next.

To our members, partners, and peers: stay connected. The future of luxury is being written — and WLCC is here to help shape the narrative.

Want to become a WLCC member? Apply here: https://worldluxurychamber.com/become-a-member/

All images supplied by Financial Times Business of Luxury Summit.

Empowering Tomorrow’s Executives: SDA Bocconi’s Global Leaders Program 2025

The World Luxury Chamber of Commerce (WLCC) proudly partners with SDA Bocconi School of Management, one of Europe’s most prestigious business schools, to support the development of visionary leadership in luxury and beyond. Through this collaboration, WLCC members gain privileged access to some of the most forward-thinking executive education programs in the world—beginning with the exceptional Global Leaders Program 2025.

SDA Bocconi, based in Milan, is internationally recognized for shaping leaders capable of navigating complex global challenges. With top rankings across Europe and the globe, its programs deliver not only academic excellence but also real-world impact—making this partnership a natural fit for the WLCC community.

About the Global Leaders Program

The Global Leaders Program (GLP) is a one-week, high-intensity executive experience, taking place from June 29 to July 4, 2025, in the heart of Milan. Designed for senior executives, entrepreneurs, and top decision-makers, the course equips participants with the insight, mindset, and tools to lead in today’s uncertain, fast-evolving world.

This is not a traditional business course—it’s a transformative journey combining academic rigor, cross-sector dialogue, and immersive cultural experiences that reflect Italy’s excellence in art, design, gastronomy, and innovation.

Key Program Highlights

  • Immersive Curriculum covering macroeconomic shifts, digital transformation, AI integration, sustainability, and leadership in uncertain times
  • Experiential Learning through exclusive visits to Ferrari HQ, Fondazione Prada, La Scala Theatre, Duomo Cathedral Roof, and Cracco restaurant
  • Strategic Reflection time away from day-to-day operations to challenge assumptions and rethink leadership
  • Global Networking with a select cohort of international executives from a wide range of industries

Leading Experts

The program is led by Professor Emanuela Prandelli, LVMH Associate Professor and Program Director, and features insights from some of the world’s most respected leaders and scholars, including:

  • Mario Monti, former Prime Minister of Italy
  • Stefano Caselli, Dean of SDA Bocconi School of Management
  • Francesco Billari, Rector of Bocconi University
  • Andrea Sironi, President of Bocconi University
  • Gianmario Verona, Fondazione Romeo ed Enrica Invernizzi Professor of Innovation Management at Bocconi University; former Rector of Bocconi University
  • Vittorio Colao, Vice Chairman EMEA at General Atlantic; former Minister for Technological Innovation and Digital Transition
  • Sylvie Goulard, Professor of Practice in Global affairs and Geopolitics at SDA Bocconi School of Management; former Minister of Defense in the first Edouard Philippe Government.
  • Walter Susini, Marketing Executive Advisor (Pfizer, Luxottica, Coca-Cola)

These and other world-class voices ensure a rich exchange of ideas, grounded in both academic theory and real-world practice.

Who Should Apply?

The GLP is designed for:

  • C-suite Executives, General Managers, and Board Members
  • Entrepreneurs and Founders of growing companies
  • Leaders in Transformation Roles across luxury, finance, tech, policy, and more
  • Those eager to expand their global perspective, explore innovation, and lead with purpose

Admission is selective, ensuring a dynamic and diverse class of high-caliber peers.

Special Discounts for WLCC Members

Through its strategic partnership with SDA Bocconi, the World Luxury Chamber of Commerce offers members an exclusive discount of 15% to 20% on the Global Leaders Program and other qualifying executive courses.

This initiative supports WLCC’s mission to foster knowledge exchange, leadership excellence, and sustainable innovation in the luxury ecosystem.

Program Details

  • Dates: June 29 – July 4, 2025
  • Location: SDA Bocconi School of Management, Milan
  • Duration: 5 days of intensive learning, cultural immersion, and networking
  • Application: Early registration is encouraged due to limited class size and strong demand
  • Extras: All meals, visits, and experiential activities are included

Why Choose SDA Bocconi?

With more than 50 years of excellence, SDA Bocconi is consistently ranked among the top business schools worldwide. It combines Italian style and international expertise to deliver programs that are globally relevant, academically rigorous, and personally transformative.

Located in a cutting-edge urban campus in Milan, the school champions sustainability, innovation, and diversity—offering the perfect environment to recharge, reflect, and reimagine your leadership.

For more information or to apply through the WLCC membership channel, visit https://worldluxurychamber.com/events/global-leaders-program/

World Luxury Chamber of Commerce Launches Inaugural Issue of Luxury People Magazine

The World Luxury Chamber of Commerce (WLCC) proudly announces the release of the premiere issue of Luxury People Magazine, a landmark publication dedicated to celebrating the visionaries, trailblazers, and brands shaping the future of global luxury.

This elegant and thought-provoking magazine offers readers a curated journey through the modern luxury landscape, spotlighting the individuals and innovations redefining excellence across industries—from real estate and hospitality to yachting, travel, and thought leadership.

Featured on the cover of this debut issue is global hospitality icon Bob Kharazmi, who has a distinguished career spanning decades in the luxury hospitality industry and has been at the forefront of transformative strategies, market expansions, and service excellence across the United States, Europe, the Middle East, and Asia.

Other highlights include:

  • Maria Kuzina’s insider view of Miami’s elite real estate scene
  • Sharif Al Ferm’s handcrafted approach to luxury travel experiences
  • In-depth interviews with influential figures like Tiago Resanti, Ahmed Al Ajmi, and Susannah Chambers
  • Special features on WLCC initiatives, including the Luxury Education Hub, the Media Hub, and the curated Luxury Library

Luxury People Magazine is more than a publication; it’s a platform for inspiration, connection, and growth within the world of high-end living,” said Alexander Chetchikov, President of WLCC. “We created this magazine to elevate the dialogue around luxury and to empower our global network of members, brands, and thought leaders.”

For access to the digital magazine and to learn more about the WLCC, visit https://worldluxurychamber.com/initiatives/luxury-people/

Empower Your Expertise: Save 40% on Kogan Page Books with WLCC

In a special collaboration with the World Luxury Chamber of Commerce (WLCC), leading business publisher Kogan Page is thrilled to announce an exclusive 40% discount on its entire range of luxury, business, and leadership titles for readers of the WLCC Luxury Library.

From now until May 31, 2025, WLCC readers can unlock this limited-time offer by using the code WLC40 at checkout on koganpage.com. Whether you’re a seasoned executive, luxury brand strategist, or aspiring entrepreneur, this is your chance to gain insights from some of the most influential authors and thought leaders in the business and luxury industries — at a fraction of the price.

This exciting offer includes bestsellers across key categories:

  • Luxury Brand Management
  • Sustainability in Fashion
  • Global Consumer Trends
  • Leadership & Innovation
  • Retail Strategy & E-Commerce

“Knowledge is luxury — and our mission at the WLCC Luxury Library is to bring powerful ideas to the forefront of the industry,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “This partnership with Kogan Page ensures that our readers have premium access to essential content that shapes the future of luxury.”

Don’t miss out on this rare opportunity to build your business bookshelf with authoritative, forward-thinking titles — trusted by professionals, academics, and innovators worldwide.

How to Redeem:

  1. Visit www.koganpage.com
  2. Add your chosen titles to the cart
  3. Use promo code WLC40 at checkout
  4. Enjoy your 40% discount — valid until May 31st, 2025

For more information about the WLCC Luxury Library and its curated reading list, visit https://worldluxurychamber.com/initiatives/luxury-library/

Luxury Library: The Luxury Strategy – 3rd Edition

AuthorsJean-Noël KapfererVincent Bastien 
Publication Date: 2025
International Bestseller

The WLCC Luxury Library is a curated resource for luxury professionals, offering insights on branding, marketing, and consumer behavior. Designed to empower members of the World Luxury Chamber of Commerce, it fosters learning, collaboration, and innovation in the luxury industry.

The Luxury Strategy is the definitive guide to understanding and building luxury brands. Authored by Jean-Noël Kapferer and Vincent Bastien—two of the most respected voices in the luxury business—the book boldly challenges conventional marketing wisdom and proposes a unique approach that has helped shape the global success of iconic names such as Louis Vuitton, Chanel, Cartier, Hermès, and Ferrari.

Now in its 3rd edition, this international bestseller has become a cornerstone text for executives, entrepreneurs, and students alike, offering a rigorous and strategic roadmap to creating, growing, and sustaining luxury brands in a rapidly changing world.

What Makes It Unique:

Unlike traditional marketing books, The Luxury Strategy argues that luxury brands must break the very rules that guide conventional consumer branding. It defines the critical difference between premium and true luxury, explores how dream and exclusivity must be nurtured at all touchpoints, and shows how maintaining high margins and desirability is more critical than mass growth.

Key Themes and Insights:

  • Defining Luxury: The book differentiates luxury from fashion and premium, laying out clear criteria for what constitutes a luxury brand.
  • Brand Building Principles: Insights into building coherence, identity, and storytelling across all brand touchpoints.
  • The Art of Brand Stretching: A deep dive into brand extensions and how to do them without diluting brand equity—featuring real-world examples like Montblanc, Armani, and Chanel.
  • Qualifying Products as Luxury: Why luxury products need to go beyond functionality, offering dreams, meaning, and ritual.
  • Strategic Perspectives on Luxury Business Models: How profitability in luxury is achieved through core trade, exclusivity, and unique high-overhead models.
  • Entering and Exiting Luxury: What it takes to join the luxury universe—and what happens when a brand loses its luxury status.
  • Learning from Luxury: How companies outside the sector (like Apple) apply luxury principles to gain a competitive advantage.

And, much, much more…

New in the 3rd Edition:

  • Updated Case Studies to reflect the evolution of top luxury houses in the digital and global age.
  • New Preface reflecting shifts in consumer behavior, digitalization, and post-COVID luxury transformations.
  • A new chapter addressing the luxification of society, the rising role of AI and new technologies, and why luxury brands must lead by ethical and sustainable best practices.

The Luxury Strategy is not just a manual; it’s a manifesto for a distinctive and disciplined approach to building timeless, meaningful, and profitable luxury brands. Whether you’re a brand builder, investor, or strategist, this book reveals why in luxury, success is not about selling more—but about being desired more.

Pre-order the book now: https://www.koganpage.com/ + get 40% off with WLC40.

To read more from the Luxury Library, visit https://worldluxurychamber.com/category/book-reviews/

Exclusive: How Alvaro Nuñez Alfaro Is Revolutionizing Luxury Real Estate Through Storytelling

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Alvaro Nuñez Alfaro—founder of Super Luxury Group, bestselling author, and high-performance adventurer. Known for merging luxury real estate with the power of influencer marketing, Alvaro has carved out a new paradigm where properties become immersive lifestyle brands. Through his bold approach, global vision, and relentless energy, Alvaro is reshaping how the world experiences high-end living.

Alexander Chetchikov: Alvaro, As the founder of Super Luxury Group, you’ve redefined how luxury real estate is marketed. What inspired you to merge real estate with influencer marketing and media, and how has that changed the game for your clients?

Alvaro Nuñez Alfaro: It started with a simple question—how do we create experiences around properties that people remember? Luxury today goes beyond marble floors and ocean views; it’s about storytelling. By merging real estate with media and influencer marketing, we turn homes into brands. That shift helps our clients reach global, targeted audiences in ways that traditional marketing never could.

AC: With an MBA background and global network, how do you approach building high-level partnerships between luxury brands, real estate professionals, and celebrities within the SLG ecosystem?

ANA: It’s all about alignment. The right partnerships are born from shared values and audience synergy. We curate connections that make sense—where everyone wins, and the experience feels organic. Whether it’s a private event at a $30M mansion or a brand collab with a celebrity, it has to elevate all parties involved.

AC: You’re also a bestselling author and keynote speaker—how do your personal philosophies on pushing limits and living intentionally show up in your writing and on stage?

ANA: Everything I speak or write about comes from lived experience. Whether it’s running 7 marathons across 7 continents in one week or building a business from the ground up, it’s all fueled by purpose. I believe in turning pain into power, and in using challenges as fuel to level up—not just personally, but to inspire others to do the same.

AC: From skydiving to ultra-endurance races, your lifestyle is far from traditional—how do these extreme experiences influence your leadership style and business decisions?

ANA: Those experiences force you to stay present, adapt fast, and lead under pressure. They teach humility, resilience, and trust in your team. Whether I’m 30 hours into a race or closing a deal, the mindset is the same: stay intentional, stay calm, and keep moving forward.

AC: Looking ahead, how do you envision the future of luxury real estate evolving, and what role will Super Luxury Group play in shaping that next chapter?

ANA: Luxury real estate is becoming experiential. It’s not just about square footage—it’s about community, content, and connection. Super Luxury Group will continue leading that shift by building bridges between high-end properties and culture. Our mission is simple: elevate real estate into a lifestyle brand.

Thank you, Alvaro!

As Alvaro Nuñez Alfaro continues to blur the lines between real estate, lifestyle, and media, one thing becomes clear—his mission is not just to sell homes, but to craft unforgettable experiences. With a fearless spirit and a purposeful mindset, he’s not only elevating the game for clients but also challenging the entire industry to think bigger. Super Luxury Group isn’t just part of the future of luxury real estate—it’s leading it.

Stay Ahead in the Luxury Industry – Join the World Luxury Chamber of Commerce and Subscribe to Our Exclusive Newsletter for Insights, Networking Opportunities, and Access to Industry Leaders.

Why International Collaboration Matters in Luxury Trade

In an increasingly interconnected world, international collaboration is no longer a strategic option but a necessity—especially in the luxury industry. With global markets expanding and consumer expectations evolving rapidly, the ability to work across borders, cultures, and sectors has become a crucial ingredient for success. From joint ventures and co-branded collections to sustainable innovation and cultural exchange, international collaboration drives growth, resilience, and relevance in luxury trade.

A Global Audience Demands a Global Approach

Luxury consumers today are more global than ever. Whether it’s a fashionista in Seoul coveting a Paris runway look or a tech-savvy entrepreneur in Dubai investing in Swiss watches, the luxury customer is digitally connected and culturally diverse. To meet the expectations of this discerning demographic, luxury brands must think globally while acting locally. International collaboration enables brands to stay attuned to regional tastes, cultural nuances, and consumer behavior patterns. By aligning with local partners or influencers, global brands can better tailor their offerings, making them more relevant and desirable.

For example, LVMH’s expansion into Asia wasn’t just about opening boutiques—it involved partnerships with local artisans, curated experiences aligned with regional festivals, and marketing strategies tailored to each market. These collaborations not only increased brand affinity but also ensured cultural sensitivity and authenticity, which are critical in luxury.

Innovation Through Cross-Border Creativity

Creativity is the heartbeat of luxury, and international collaboration is a powerful way to fuel it. When creative minds from different backgrounds come together, they spark ideas that transcend traditional design boundaries. This fusion of perspectives often results in products that are not only beautiful but also meaningful and culturally resonant.

Consider the collaboration between Dior and African contemporary artists or the capsule collections that blend Eastern aesthetics with Western craftsmanship. These cross-cultural projects breathe fresh life into legacy brands while celebrating diversity. They also provide emerging designers and creatives from less-represented regions with a platform, enriching the global luxury narrative.

Shared Resources, Shared Success

Beyond creative synergy, collaboration allows luxury brands to share resources, reduce costs, and enter new markets more efficiently. Strategic alliances can involve everything from co-investing in technology and supply chains to creating regional distribution networks or establishing joint sustainability platforms.

A prime example is the growing number of collaborations around sustainability. Luxury groups are now working with international NGOs, local communities, and even competitors to improve ethical sourcing, circular design, and carbon reduction efforts. The Kering Group’s collaboration with startups across Europe and Asia on alternative materials, or the cross-industry pact for sustainable fashion led by the Fashion Pact, shows how shared commitment can accelerate progress.

By working together, brands can access innovations they may not have had the resources to develop alone, and they can implement them on a larger scale.

Enhancing Prestige Through Global Alliances

In luxury, perception is everything. International partnerships often enhance brand prestige and elevate storytelling. When a renowned European fashion house teams up with a Japanese ceramics master, the result isn’t just a product—it’s a dialogue between heritages, a celebration of craftsmanship, and a compelling story for consumers who value depth and meaning.

These alliances also send a signal: that the brand is open, inclusive, and forward-thinking. In a world where luxury consumers increasingly seek values alongside value, being globally collaborative becomes a mark of sophistication, not just strategy.

Building Resilience in a Volatile World

Recent global disruptions—from pandemics to geopolitical tensions—have highlighted the importance of flexibility and adaptability in luxury trade. International collaboration strengthens supply chains, diversifies markets, and mitigates risk. A diversified global presence allows brands to shift focus when one region faces challenges, maintaining stability and revenue flow.

Additionally, collaborations can act as a support system. When travel restrictions or trade barriers affect one market, shared networks and cross-border operations enable brands to pivot quickly. During COVID-19, many luxury houses partnered with international logistics providers and local distributors to ensure continuity and maintain customer service standards.

The Future is Borderless

As the luxury industry looks to the future, international collaboration will only grow in importance. From metaverse partnerships with global tech firms to immersive brand experiences in emerging luxury hubs, cross-border synergy will shape the next era of luxury.

Luxury has always been about more than products—it’s about stories, emotions, and connections. International collaboration expands this emotional terrain, bringing in new voices, visions, and values. For a sector rooted in exclusivity yet striving for global relevance, collaboration isn’t just about access—it’s about evolution.

Ultimately, international collaboration isn’t a trend—it’s a transformation. It amplifies creativity, deepens cultural relevance, drives sustainability, and enhances resilience. In luxury trade, where heritage meets innovation and global meets local, collaboration across borders is not just important—it’s indispensable.

2025 Watches & Jewelry Report by Trinity Asia

Despite global macroeconomic headwinds—like inflation, geopolitical tensions, and market volatility—the Hard Luxury sector (watches & jewelry) remained resilient in 2024. However, demand polarized, with high-end and ultra-luxury products outperforming mid-tier offerings.

Below, read our summary of Trinity Asia‘s Watches & Jewelry 2025 Report. See the full report here: Trinity Asia Report

Key trends included:

  • A digital commerce surge led by platforms like WeChat, Instagram, and Douyin.
  • Growing pressure to prioritize sustainability and ethical sourcing.
  • A shifting consumer dynamic, especially between strong performance in the U.S. and challenges in China.

Looking ahead to 2025, growth is expected to return, driven by premiumization, digital transformation, and emerging markets like India and Southeast Asia.

2024 Market Highlights

Jewelry Market

  • Valued at $53B, with 1–3% YoY growth.
  • Ultra-luxury pieces (>$10K) outperformed; Cartier, Van Cleef & Arpels, and Tiffany led thanks to strong brand equity and digital presence.
  • The U.S. led demand, while China’s jewelry consumption fell 17–18%, though Tier 1 cities remained stable.

Swiss Watch Market

  • Valued at $57B, but experienced a 2.8% YoY export decline.
  • Volumes dropped 14.5%, while unit prices rose, reflecting continued demand for high-end models.
  • Notable growth by region:
    • U.S.: +5%
    • Japan: +7.8%
    • India: +25.2%
    • Europe -0.1%
    • China: -25.8%, Hong Kong: -18.7%

Rolex remained a dominant force, especially in the secondary market, although waiting lists began to decline due to price corrections and shifting demand dynamics.

Tariffs & Geopolitical Impact

  • U.S. tariffs of up to 24% on Swiss-made watches and French jewelry particularly impacted Richemont and Swatch, who have limited pricing flexibility and high U.S. exposure (e.g., Richemont generates 19% of its revenue from the U.S.).
  • Tiffany & Co., with U.S.-based manufacturing, proved more resilient.
  • “The real risk lies less in tariffs than in macro fragility,” says Trinity Asia, with wealth erosion and consumer caution more pressing.

Outlook for 2025

Market Forecasts

  • Modest global growth expected: Jewelry: 3–5%, Swiss watches: modest recovery, especially in the $10K+ segment.
  • U.S. to remain strong.
  • India: expected 10–12% annual luxury growth.
  • Southeast Asia: projected 5–6% CAGR over 10 years.

Key Trends

  • Premiumization: continued focus on iconic, high-ticket items (e.g., Cartier’s Love Bracelet, Van Cleef’s Alhambra).
  • Personalization: increased consumer desire for unique, bespoke designs.
  • Sustainability: growing pressure for transparency and eco-conscious sourcing.
  • Digital-first engagement: essential for capturing Gen Z and millennial luxury buyers.

Strategic Recommendations

Brands should:

  1. Double down on premiumization with limited editions and signature collections.
  2. Accelerate digital transformation, especially in e-commerce and social commerce.
  3. Embed sustainability across sourcing, production, and storytelling.
  4. Focus on emerging markets (India, SE Asia) with localized, culturally relevant strategies.

As the Hard Luxury landscape continues to evolve, 2025 presents both challenges and exciting opportunities for brands willing to adapt. With shifting consumer expectations, digital acceleration, and a growing emphasis on sustainability and personalization, success will hinge on how effectively brands can balance heritage with innovation. By leaning into premium experiences, embracing emerging markets, and staying culturally and digitally relevant, luxury watch and jewelry houses can not only weather global uncertainties—but redefine what luxury means for a new generation.

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/insights-news/

Exclusive Interview: Inside the Luxury Industry’s Identity Crisis – Alexandre Ferragu Tells All

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with luxury strategist and industry insider Alexandre Ferragu to dissect the evolving landscape of high-end business. With 2024 rattling the foundations of once-untouchable brands, Ferragu pulls no punches, offering bold takes on the rise of Hermès, the faltering strategy at Kering, and what diversification really means in luxury. This interview isn’t just about where luxury is headed—it’s about what it must do to survive.

Alexander Chetchikov: Alexandre, in your opinion, what is the state of the luxury sector today?

Alexandre Ferragu: We have seen hesitations in 2024 and ongoing in early 2025. It seems that at the moment, only Hermès is seeing tremendous results. The post-COVID growth was extremely strong and probably too strong. Brands might have overlooked many aspects, such as brand value, product quality, and customer intimacy. Studies show that over the last few years, sales revenue growth was mostly due to price increases and not higher volume sales.

Studies show that consumers are now discussing the real value of luxury brands and the fact that they might be overpriced.

Many questions arise on value for money, logo visibility, and brand extensions.

AC: How would you assess Kering’s current position in the luxury market?

AF: Have you ever heard of “don’t put all your eggs in one basket”? Quite frankly, this is concerning, it seems that the group is stuck on repeating the same strategy for their brands. Balenciaga was pumped up for a few years using debatable strong pieces attracting GenZ, but their despicable 2022 communication did cost them a lot of customers… They should have taken a stand and fired all the people responsible! Now they placed Demna Gvasalia at the helm of Gucci, destroying around €3 billion in company valuation in the process. It shows that investors are really concerned about the group’s strategy.

Bottega Veneta and Saint Laurent are amazing brands that have great growth potential. They need to find their loyal customer base and not consumers who hop on brands looking for the hype, which is what Gucci and Balenciaga’s customers do.

AC: What makes Hermes unique compared to the rest of the industry? Why do you think the brand so successful?

AF: I think steady growth, craftsmanship, and customer intimacy are the keys for Hermès. Any brand needs to rely on bedrock customers to maintain steady growth, and Hermès is the best at it. Its customer base is strong, reliable, and loyal. They have increased their prices reflecting inflation, not taking advantage of the hype, and still providing the best quality possible. Looking at their Cost of Goods Sold, they comparatively spend more than any other large competitor on production. Customers are getting their money’s worth, it brings real value to customers.

AC: Luxury brands are diversifying. What are your thoughts on that?

AF: Some will argue that diversification leads to a loss of the core value of the brands. But would Louis Vuitton or Hermès still be around if they had stuck to their original products? Diversification is a great tool to enhance customer relationships, bringing customers to the brand. Hospitality is where it is all happening today, Bulgari is doing a great job, and Louis Vuitton will do amazing. Diversification needs to be done well, in line with the brand’s values. It’s also a way to grow for brands as they are increasing the share of wallet of their customers. We see that people are looking for brands over products, and this is a great way to respond to this.

AC: Do you believe the luxury sector has overextended itself?

AF: It depends on people’s vision of life: Consumerism, love for well-made products, love for exclusivity, love for emotions… Brands are extremely big today, but there is room for growth, for a larger customer base if needed. Around 2% of the customers represent 45% of the revenues of the sector. Relying on a very tiny customer base is dangerous. Should luxury be made more affordable? Well, it is less luxurious if it becomes too affordable, so brands must tune in to find the sweet spot. I believe they will have no choice but to introduce new entry-level products. The best-performing categories for 2024 are entry-level prices.

AC: Where do you see the luxury industry heading next?

AF: I think going back to its roots will help the sector. Too many customers felt that brands took advantage of them and started to buy less as prices became too high compared to what they were a few years ago. Bringing better value for money is key.

Be the best at manufacturing, and spend perhaps less on very costly retail.

Become more classy, less streetwear.

It might be the right time for groups such as LVMH to acquire other brands/groups at a discount. Kering would be a great target, they own amazing brands that they mismanaged.

Thank you, Alexandre!

As Alexandre Ferragu concludes this incisive interview, one thing becomes clear—luxury can no longer afford to coast on its name. With customer expectations evolving and authenticity under the spotlight, the industry must recalibrate. Whether through a return to craftsmanship, smarter diversification, or bold mergers, the future belongs to the brands that remember what made them desirable in the first place. With Alexander Chetchikov steering the conversation, this exclusive insight lays bare the truth: it’s time for luxury to grow up.

To gain more insights into the luxury industry, visit our expert articles and interviews: https://worldluxurychamber.com/category/expert-articles-interviews/

Exclusive Interview: How Luxe Analytics’ Sheetal Jain is Changing the Way We Think About Luxury

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Sheetal Jain, the Founder and CEO of Luxe Analytics. A respected researcher, educator, and strategist, Sheetal has been at the forefront of guiding luxury brands through the rapidly evolving landscape of consumer behavior, sustainability, and digital transformation. With a keen eye on emerging markets and shifting values, she shares her deep insights into how luxury is being redefined for a new generation of global consumers.

Alexander Chetchikov: As the Founder & CEO of Luxe Analytics, you specialize in helping luxury brands navigate growth and revenue challenges. What are some of the most significant shifts you’ve observed in luxury consumer behavior over the past few years, and how should brands adapt?

Sheetal Jain: Luxury spending is increasingly shifting from goods to experiences. This shift reflects a desire for memories and unique experiences over material possessions. Hence, brands should focus on creating memories for their customers during their purchase journey.

Alexander Chetchikov: Your expertise spans research, strategic advisory, and education in luxury, retail, and sustainability. How do you see the role of sustainability evolving in the luxury sector, and what strategies should brands adopt to balance exclusivity with environmental responsibility?

SJ: Sustainability will play an ever-increasing role in the luxury industry due to increased awareness and preference among consumers to indulge in sustainable consumption. Brands should embed sustainability as a core element across their functional areas and supply chain to ensure the transition to a sustainable brand.

Alexander Chetchikov: With your experience as an adjunct faculty member teaching luxury marketing and consumer behavior, what are the key insights or skills that aspiring luxury professionals need to succeed in today’s market?

SJ: Luxury professionals need to understand the unique attributes, needs, and preferences of today’s luxury consumer that not only greatly vary across countries, cultures, and demographic characteristics (age, gender, etc.), but are also evolving as per changing global trends. Hence, luxury professionals need to continuously upskill and continuously learn about the latest trends in the luxury industry in order to be successful.

Alexander Chetchikov: As an internationally published author and researcher, you have a deep understanding of luxury market intelligence. Can you share a particularly surprising or counterintuitive insight from your research that challenges conventional wisdom in the luxury industry?

SJ: One particularly surprising finding is the significant role of digital platforms in influencing luxury purchase decisions among young Indian consumers. The study highlights that online luxury shopping is gaining momentum, challenging the traditional reliance on physical retail channels. This shift towards digital platforms not only provides convenience but also extends the reach of luxury brands to a broader audience, including those in tier 2 and tier 3 cities.

Traditionally, luxury brands have been associated with exclusivity and a strong emphasis on physical retail experiences. However, my study reveals that hedonic value, which relates to the pleasure derived from consumption, is a key predictor of young consumers’ attitudes toward purchasing luxury fashion goods. This suggests that the emotional and experiential aspects of luxury consumption are increasingly important, potentially more so than the traditional emphasis on exclusivity.

Additionally, my research on the sharing economy reveals that social projection value, which pertains to the desire to project one’s identity and status, is a significant predictor of luxury fashion rental consumption among Indian millennials. This challenges the traditional view that luxury consumption is solely about ownership and suggests that access-based consumption models, such as rentals, are gaining traction among younger consumers. ​

These insights collectively challenge the conventional wisdom that luxury consumption is primarily driven by exclusivity, ownership, and traditional retail experiences. Instead, they highlight the growing importance of emotional engagement, digital accessibility, and evolving consumption models in shaping luxury purchase behaviors.

Thank you, Sheetal!

Sheetal’s insights highlight the importance of adaptability, education, and innovation in an industry rooted in tradition yet constantly evolving. With voices like hers shaping the narrative, the future of luxury looks not only promising—but purpose-driven.

Stay Ahead in the Luxury Industry – Join the World Luxury Chamber of Commerce and Subscribe to Our Exclusive Newsletter for Insights, Networking Opportunities, and Access to Industry Leaders.

Data: The Luxury Industry’s Secret Weapon for Unforgettable Client Journeys

At the heart of luxury brands’ success lies the ability to deliver exceptional, personalized experiences that resonate with their clients. With increasing competition and the shifting expectations of affluent consumers, luxury brands across sectors such as hospitality, real estate, food and beverage, and more must adapt to deliver distinctive, personalized services. The key to achieving this lies in harnessing the power of data insights.

Data is no longer just a byproduct of operations; it is a strategic asset that, when properly analyzed and utilized, can revolutionize the luxury client experience. By leveraging data in innovative ways, luxury brands can enhance personalization, anticipate client needs, and deliver a seamless, elevated experience at every touchpoint. Here’s how you can integrate data insights to transform the client experience:

Personalized Experiences at Scale

In the luxury industry, exclusivity and personalization are paramount. Using data from various client touchpoints—such as transaction history, past interactions, and digital behavior—brands can create tailored experiences that exceed expectations.

Example: A luxury hotel chain can analyze past guest stays to personalize future visits. This could include preferences for room type, dining options, or even temperature settings. By anticipating these needs in advance, the hotel ensures a seamless and personalized experience every time a client checks in.

Predictive Analytics for Client Needs

Predictive analytics allows luxury brands to anticipate future client behavior based on historical data. By recognizing patterns and trends, brands can proactively offer services or products before a client even requests them.

Example: In real estate, agents can track a client’s preferences for location, property features, and even design aesthetics. Using this data, they can provide pre-market listings or early access to properties that match the client’s specific desires, giving them a competitive edge and increasing the likelihood of a sale.

Real-Time Data to Enhance Engagement

Real-time data insights enable brands to adapt quickly to client needs, offering a dynamic and highly personalized experience. By tracking client behavior in real-time, brands can respond to shifts in preferences and adjust services accordingly.

Example: In luxury spas, real-time data can track a guest’s preferences during their visit, such as preferred massage techniques or fragrance choices. If a client requests a change mid-treatment, staff can adjust the services in real-time, ensuring the experience is tailored to their needs on the spot, leading to heightened satisfaction and a memorable visit.

Seamless Omnichannel Client Journeys

Luxury clients frequently engage with brands across multiple channels, including online, in-store, and through mobile apps. Integrating data from these various touchpoints allows brands to create a cohesive and fluid client journey, offering tailored services at every stage of the interaction.

Example: A high-end fashion retailer can track a customer’s online browsing habits—such as the types of clothing or accessories they view. When the customer visits the store, staff can be alerted to the client’s preferences, offering them a curated selection of items that reflect their tastes. This ensures a seamless experience whether the client is shopping online or in-store.

Data-Driven Loyalty and Marketing

Using data insights, luxury brands can create more effective loyalty programs and marketing campaigns that resonate with their clients’ unique preferences. By analyzing client behavior, brands can offer exclusive rewards and personalized messaging that deepens relationships and drives engagement.

Example: A luxury brand could segment its customer base based on purchasing behavior and preferences. For high-spending clients, the brand might offer early access to new collections or exclusive invitations to private events. This data-driven loyalty program not only makes clients feel valued but also incentivizes repeat business, fostering long-term brand loyalty.

Data is Key to the Future of Luxury

As the luxury sector continues to grow and evolve, the role of data becomes even more critical. By embracing data-driven insights, luxury brands can deliver highly personalized experiences that anticipate client needs, optimize every touchpoint, and build deeper emotional connections. Those who successfully harness the power of data will not only enhance the client experience but also gain a competitive edge in an increasingly data-driven world.

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Luxury Library Book Review: Secrets of Top Luxury Agents by Michael LaFido

Author: Michael LaFido
Publication Date: 2024
Amazon Rating: 4.5

The WLCC Luxury Library serves as an invaluable resource for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. This library is designed to empower members of the World Luxury Chamber of Commerce with the latest information on branding, marketing, and consumer behavior in the high-end market. By fostering a community of learning and collaboration, the Luxury Library aims to elevate standards and innovation within the luxury industry.

In Secrets of Top Luxury Agents, Michael LaFido pulls back the velvet curtain on what it really takes to thrive in the ultra-competitive world of high-end real estate. Drawing from his extensive experience as a luxury home marketing specialist and coach, LaFido compiles interviews and insights from top-producing agents across the country. This book is part motivation, part how-to guide, and part behind-the-scenes exposé of the luxury housing market.

LaFido does more than just tell stories of success—he dissects the mindset, marketing strategies, and client management skills that separate elite agents from the rest. The book is structured in digestible chapters, each spotlighting a different agent or theme, including:

  • Branding and positioning yourself as a luxury expert
  • Building and leveraging social proof
  • Nurturing high-net-worth relationships
  • Overcoming imposter syndrome
  • The importance of staging, storytelling, and strategic marketing

One of the most valuable aspects is the real-world advice from top agents, who share unfiltered anecdotes about their early struggles, breakthrough moments, and unique strategies. These interviews serve as case studies, giving readers practical takeaways grounded in experience, not theory.

Key Insights

  1. Luxury is a mindset, not a price point – Success starts by upgrading your perception of value and confidence in your worth.
  2. Details matter more than ever – From typography in your marketing to the scent of a staged home, everything influences perception.
  3. Positioning beats prospecting – You attract more quality leads by being perceived as the authority, not just by chasing deals.
  4. Consistency compounds – Luxury real estate is a long game built on brand equity and reputation, not quick wins.
  5. Leverage your uniqueness – The best agents don’t copy others; they identify and amplify their unique brand and voice.

Secrets of Top Luxury Agents is more than a playbook—it’s a mindset shift. Michael LaFido gives readers the tools and, more importantly, the belief system needed to break into or level up within the luxury niche. Whether you’re a new agent aspiring to go high-end or a seasoned pro stuck at a plateau, this book delivers both inspiration and tangible strategy.

LaFido’s clear passion for elevating the real estate profession—and helping others succeed—is evident on every page. And while luxury real estate might seem exclusive, this book makes the path feel attainable with the right focus and consistency.

Get the book on Amazon today. To learn more about The Luxury Library, view the 21 must-read books.

Exclusive Insight: Nick Gibbens Talks Luxury Trends, Digital Evolution & Editorial Integrity

In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Nick Gibbens, the visionary Editor-in-Chief of Luxury Lifestyle Magazine. Known for his editorial precision and digital-first approach, Gibbens has redefined how luxury is portrayed in modern media—balancing innovation with tradition and storytelling with sustainability. Together, they explore the evolving nature of luxury, the role of responsible content creation, and what it truly means to connect with the world’s most discerning readers.

Alexander Chetchikov: Nick, as the Editor In Chief of Luxury Lifestyle Magazine, you’ve built a reputation for focusing on quality over quantity. How do you ensure that the magazine consistently delivers the refined, high-end content that your affluent audience craves?

Nick Gibbens: This is certainly a constant challenge and something that we are always striving to improve on. We try and use the best possible writers available and only accept freelance pitches that really have that ‘wow’ factor. Working with the top PR companies gives us access to the very best brands and talent, and we can work with them directly to develop unique and interesting angles.

We also like to work with our readership to keep on top of what they like to read as well as the topics they are not so keen on. Our extensive email database is a great tool for conducting this type of research. We also work very closely with the website data that is available to us via Google Analytics.

SEO tools such as Ahrefs allow us to analyse search trends and the keywords people are searching for, and we have started to use AI to research the competition and generate ideas for compelling content.

Finally, staying on top of industry trends and networking with professionals in our luxury sphere is something that we value greatly and is often undervalued.

AC: Luxury Lifestyle Magazine champions a forward-thinking and progressive approach to the luxury industry. Can you share some examples of how this mindset influences your editorial choices?

NG: We like to highlight the world’s best emerging luxury brands, ideally those that are yet to really be discovered and have a unique story to tell. We certainly favour those that take sustainability seriously as we strongly believe the luxury sector has a big role to play in the protection of the environment.

Championing the best British brands is also something we love doing here at LLM as we feel our readership should be buying as locally as possible and, in the process, reducing the amount of air miles and supporting local economies. We also take great pride in promoting brands that take social issues seriously and help to give back to their local communities.

AC: The luxury industry is often associated with exclusivity and tradition, but at LLM, there’s a strong emphasis on emerging brands and experimental approaches. What do you see as the future of luxury, and how do you balance tradition with innovation in your coverage?

NG: The luxury sector is undoubtedly at a crossroads. Consumer preferences are shifting quickly, and traditional notions of exclusivity are certainly being challenged. Luxury is no longer just about premium products with hefty price tags; it is now more about creating meaningful, immersive experiences that integrate cleverly into every aspect of consumers’ lives. It’s no longer just about what you wear or even drive; it’s about how every facet of life can reflect a luxury ethos, from the car you admire to a bathroom vanity inspired by its design.

As a digital brand ourselves, we have had to overcome the snobbery that only print ‘should be covering luxury.’ Our overall objective has been to create that high-quality coffee table magazine feel but using digital technology to deliver the experience. It’s where the future is, and we have spent our resources into making sure our product provides the best digital experience.

Traditional luxury brands have had to transition and cater to an online audience and, in the process, have had to improve their digital marketing and PR. We have helped them tell their story to an affluent digital audience seeking the finest products and experiences money can buy.

AC: Sustainability and responsible luxury have become increasingly important. How does LLM evaluate and feature brands that prioritize eco-friendly and socially responsible practices without compromising on the luxury experience?

NG: This is a very important question as ‘greenwashing’ is becoming increasingly common and something we take very seriously. The simple answer is lots of research into the brand (website, social media channels, and online reviews are a good starting point) and asking the right questions.

AC: With luxury brands becoming more experimental, how do you curate content that still resonates with the high-net-worth individuals who value refinement and heritage?

NG: Yes, creating content that resonates well with high-net-worth individuals requires a deep understanding of their unique desires, motivations, and behaviors. These affluent readers are demanding more than just high-end products in slick packaging – they now seek personalised experiences, exclusivity, and brands that resonate with their personal values and lifestyles. They are drawn to experiences, storytelling, and products that represent craftsmanship, heritage, and, increasingly, social impact. Our challenge is to offer them unique content that they have not consumed previously and demonstrate how experimentation can run alongside refinement and heritage. It’s a tricky balance to get right and is constantly evolving. The key is keeping on top of trends, communicating directly with HNWIs through social media, email, and focus groups.

AC: As an editor, you play a significant role in shaping the magazine’s voice. What has been the most rewarding aspect of curating the editorial direction for LLM, especially as it relates to connecting your readers with new and exciting luxury brands?

NG: I think this would be shining the spotlight on previously undiscovered luxury brands and businesses. These are usually artisan and family-run, so they have a real heart and soul. It just means more.

AC: Finally, what advice would you give to up-and-coming writers or editors who aspire to work within the luxury publishing industry and make an impact, as you have at Luxury Lifestyle Magazine?

NG: You don’t need an NCTJ qualification to become a journalist, but it can be very helpful, and I would certainly recommend it if possible. I can’t stress enough how important work experience is, and I would strongly advise anyone looking to get into journalism to approach media companies to see what opportunities they offer on this front. We have helped 50-plus aspiring writers since our launch in 2015. I would also suggest the following: create your own website, build your portfolio, read as much as possible, network and attend events, and develop and nurture PR contacts. It’s a very competitive industry, and getting that big break is difficult but not impossible if you put the time and effort in.

As luxury continues to evolve beyond material possessions into experiences, values, and storytelling, Nick Gibbens remains at the forefront—bridging heritage with innovation and championing authenticity above all else. His passion for quality journalism and dedication to spotlighting meaningful luxury narratives make him a true curator of the refined lifestyle.

We thank Nick for his time and insights and look forward to watching Luxury Lifestyle Magazine continue to shape the future of luxury media.

Stay Ahead in the Luxury Industry – Join the World Luxury Chamber of Commerce and Subscribe to Our Exclusive Newsletter for Insights, Networking Opportunities, and Access to Industry Leaders.

Exclusive Interview: Neen James on Luxury Leadership & The Art of Exceptional Experiences

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Neen James, a globally recognized leadership strategist and luxury expert. Renowned for her work with some of the world’s most influential executives, Neen has redefined leadership by applying the principles of luxury—attention, personalization, and deep human connection. With her upcoming book, Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, set to revolutionize how leaders approach client relationships, she shares her insights on why luxury is more than just exclusivity—it’s about creating transformational experiences.

Alexander Chetchikov: Neen, your work as a leadership strategist and luxury expert is inspiring. How do you define luxury in today’s business landscape, and how does it intersect with leadership and executive success?

Neen James: Luxury is about experiences—it’s fundamentally about attention and human connection. It’s how you make people feel seen, heard, and valued in every interaction.

The most successful leaders adopt what I call a “concierge mindset” rather than a “bellhop mindset.” A bellhop prioritizes efficiency, while a concierge focuses on deepening relationships. This distinction transforms transactional client relationships into transformational ones.

Our proprietary research study into the luxury mindset revealed that luxury transcends industry. By applying principles of personalization, exclusivity, and exceptional attention, leaders elevate their impact and create meaningful connections that drive business success.

Alexander Chetchikov: Your upcoming book, Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, explores strategies to enhance leadership and sales through luxury principles. Can you share a sneak peek into these luxury levers and how they can transform executive performance?

Neen James: My Experience Elevation Model™ features five luxury levers that systematically transform client relationships. These levers increase mind share and market share for brands by staying top of mind and driving revenue.

Entice—captivating attention through compelling storytelling, answering the question: “Why should I pay attention to you?”

Invite—demonstrating your experience through sophisticated communication that creates a sense of belonging, addressing: “How do I get access to that special level?”

Excite—creating share-worthy experiences engaging all five senses, prompting clients to wonder: “What else will they do?”

Delight—anticipating needs clients didn’t even know they had, making them ask: “How did they know what I needed?”

Ignite—transforming satisfied clients into passionate advocates who naturally ask: “Who else can I tell about my experience?”

Alexander Chetchikov: In a rapidly evolving market, what key strategies must executives adopt to lead with impact while maintaining the exclusivity and prestige associated with luxury brands?

Neen James: Today’s luxury leadership requires balancing seeming contradictions—embracing innovation while honoring heritage, leveraging technology while preserving human connection.

Leaders must implement systematized thoughtfulness—intentionally build processes ensuring consistent, personalized attention at scale.

Leaders need to “listen with your eyes”—pay full attention, notice what isn’t being said, and understand our clients on a deeper level. In luxury, anticipating what clients don’t even know they need, separates good from exceptional.

Becoming fluent in speaking the “luxury language” clients need to hear to attract different luxury mindsets. In our proprietary research study, we found there are four luxury mindsets: reluctant and removed, pro-prioritizer, confident and content and luxury lover. Whether connecting with a “luxury lover” who believes everyone deserves luxury or a “pro prioritizer” who uses luxury to enhance their career, speaking their luxury language creates instant rapport, helps accelerate the sales process, and builds brand advocates.

Mastering creating “champagne moments”—transforming everyday interactions into extraordinary memories through thoughtful details and personalized touches.

Exclusivity today doesn’t mean being unavailable—it means creating personalized experiences that couldn’t be replicated for everyone.

Alexander Chetchikov: You’ve worked with some of the most influential leaders in the world. What defining traits set apart exceptional executives when it comes to leading in high-stakes luxury industries?

Neen James: Working with leaders across luxury travel, hospitality, financial services, and real estate, I’ve noticed distinctive traits that set exceptional executives apart and make them remarkable.

Clear vision – they see possibilities where others see limitations. In my keynotes, I share the story and heritage of Veuve Clicquot. Madam Clicquot was an inspiring leader who revolutionized champagne by inventing the riddling process, a process still used today; great leaders transform industries through their refusal to accept the status quo.

Confidence – the most influential luxury leaders possess what I call “contagious confidence” – that magnetic quality that inspires absolute trust and elevates everyone around them. Their teams naturally mirror this confidence in client interactions.

Curiosity – leaders that approach relationships with profound curiosity, asking thoughtful questions and listening with intention.

Communication – exceptional communication skills, articulating vision with clarity across all platforms – from boardroom presentations to handwritten notes. They have a commanding presence and leverage sophisticated storytelling and authentic delivery to create memorable moments in any setting, making the complex appear effortless while maintaining their distinctive luxury voice.

Alexander Chetchikov: Leadership and luxury are both evolving at an unprecedented pace. What major shifts do you foresee in these sectors over the next 5-10 years, and how should leaders prepare to stay ahead?

Neen James: The luxury landscape is transforming dramatically, with several key shifts that savvy leaders must navigate. We’re witnessing a beautiful evolution from pure exclusivity toward thoughtful inclusivity—luxury will maintain its exceptional quality while expanding beyond price point to experiences that make more people feel valued.

Simultaneously, integrating high-tech and high-touch approaches will reach new sophistication, with AI handling routine interactions while human talent delivers deeper personalization. Sustainability has become non-negotiable as luxury clients demand environmental responsibility without compromising quality, creating opportunities in the emerging circular luxury economy.

As digital experiences become ubiquitous, we’ll see a renewed appreciation for craftsmanship, storytelling, and authenticity. The narrative behind products—their heritage and creators—will become even more vital. This connects to another significant shift: Luxury is becoming even more experiential rather than possession-focused, with products valued for the memories and feelings they create. You’ve heard me say that luxury is about experiences, not things.

The leaders who thrive will cultivate a luxury mindset—the ability to envision bold futures while implementing pragmatic steps toward them. This requires continuous learning, diverse perspectives, and carving out space for strategic thinking amidst daily operations. The future belongs to those who honor tradition while fearlessly embracing innovation.

Alexander Chetchikov: Your expertise in keynote speaking empowers executives to refine their leadership strategies through luxury, sales, and influence. What is the most impactful mindset shift leaders need to make to create exceptional experiences within their organizations?

Neen James: Exceptional leaders understand they must move from transactional to transformational experiences for their clients and team to increase mind share (be top of mind) and market share (to drive revenue).

We can’t just capture the attention of clients and demonstrate our expertise; we must anticipate needs our clients didn’t even know they had, delight them with our products and services, and then ignite them to become advocates for our brand.

Leaders must stop thinking like bellhops and start thinking like concierges.

Bellhops are essential, focusing on efficiency and transactions—moving you through the hotel quickly. In business, this translates to prioritizing metrics and short-term results.

A concierge is vital and focuses on relationships and long-term satisfaction. They don’t just solve immediate needs—they anticipate future desires. They don’t just know your name—they remember your preferences.

When leaders adopt a concierge mindset, they stop asking, “How can I close this deal quickly?” and start asking, “How can I build a relationship that creates an advocate for life?” They transform from managing transactions to curating transformations.

This shift doesn’t require massive budgets—it requires intentionality, upskilling teams to listen deeply, and creating space for personalization and customization within standardized processes.

Luxury isn’t what you sell; it’s how you make people feel. When leaders embrace this truth, they create organizations that don’t just satisfy clients—they delight them.

Alexander Chetchikov: Finally, as a board member, which World Luxury Chamber of Commerce initiatives are you most excited about?

Neen James: I’m energized by three WLCC initiatives:

The Luxury Library builds an invaluable repository of wisdom, preserving our industry’s heritage while inspiring innovation. I’m passionate about contributing research findings from my luxury mindset studies to this growing resource. I am even more excited for our members to read my new book, Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, in October!

The Luxury Education Hub aligns perfectly with my passion for elevating luxury leadership through transformational learning. I’m excited about developing and delivering executive programs and webinars to help our members understand the psychological dimensions of exceptional experiences—creating moments that build lasting loyalty.

The Luxury People Magazine provides a beautiful showcase for the human stories behind luxury brands. I love how it facilitates cross-industry pollination—a hotelier finding inspiration from a jewelry designer’s approach to personalization, for example.

Together, these initiatives elevate our entire luxury ecosystem by fostering collaboration and the cross-pollination of ideas. That’s something worth raising a glass of champagne to—and you know how I feel about creating champagne moments!

Thank you, Neen!

As this conversation with Neen James comes to a close, one thing is clear: Luxury leadership is evolving, and those who master the art of personalized, transformational experiences will define the future of the industry. From her proprietary research on the luxury mindset to her five luxury levers, Neen offers a powerful roadmap for executives who want to elevate their leadership, deepen client relationships, and drive long-term success. With her contributions to the World Luxury Chamber of Commerce and the upcoming launch of her book, Neen continues to shape the landscape of luxury and leadership. As she so eloquently puts it, “Luxury isn’t what you sell; it’s how you make people feel”—a philosophy that will undoubtedly inspire leaders for years to come.

Follow Neen on LinkedIn here & stay up to date on the latest in luxury, here: https://worldluxurychamber.com/category/expert-articles-interviews/

Source & Copyright: https://neenjames.com/

Exclusive Interview: The Art of Hospitality with Laurent Delporte – A Vision for Luxury’s Future

In this exclusive interview, Laurent Delporte, a seasoned expert in luxury hospitality, shares his profound insights on refining strategic visions for high-net-worth individuals and corporations. With years of experience visiting and advising some of the world’s most prestigious hotels, Laurent delves into the essence of hospitality, the future of innovation in the sector, and the role of emotional intelligence in guest experiences. Led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, this conversation offers a deep dive into the evolving landscape of luxury hospitality, the balance between technology and human touch, and the importance of leadership in shaping exceptional service.

Alexander Chetchikov: Laurent, with your vast experience in luxury hospitality, how do you approach advising brands on refining their strategic vision to appeal to high-net-worth individuals and corporations?

Laurent Delporte: In the luxury hospitality industry, the fundamental element that makes all the difference is hospitality itself. It goes beyond flawless service; it is, above all, about human relationships. And this relationship with others begins with an authentic relationship with oneself. That’s why, when I help brands refine their strategic vision, my approach starts with introspection: understanding oneself to better welcome others.

Hospitality is a core strategy that works in two ways. On one hand, it is essential for attracting and retaining clients by offering them an experience that exceeds their expectations. Wealthy individuals and businesses are looking for more than just high-end service; they seek a privileged relationship with the brand, a sincere connection that builds trust and loyalty. Attention to detail and service personalization are key levers in this process. It is these small gestures, subtle yet sincere, that transform a simple stay into a memorable experience.

However, to deliver such high-quality hospitality to clients, a company must first ensure it welcomes its own employees well. This is a crucial challenge today: a well-integrated, valued, and fulfilled employee will naturally be more inclined to provide an outstanding customer experience. It’s not just about working conditions but also about the overall atmosphere and energy. Creating an environment where teams feel good, proud to be part of the company, and motivated to convey this passion and excellence to clients is essential. Hospitality must be lived internally before it can be genuinely extended externally.

Finally, to truly welcome others, one must first learn to welcome oneself. This involves developing leadership and setting an example. A manager or executive must embody hospitality values, live by them daily, and pass them on to their teams. A great leader is someone who inspires, gives meaning to the work, and fosters a climate of trust where each employee can express themselves and thrive. This is how brands align the client experience with their luxury positioning and create a true competitive advantage in the market.

AC: Having visited over 400 luxury hotels worldwide, how do these experiences shape your approach to innovation and marketing strategies for luxury hotel brands?

LD: Having visited more than 400 luxury hotels around the world, I have observed what truly sets an exceptional experience apart from a merely high-end stay. Each hotel, each brand, and each destination tells a unique story through its design, service, and approach to hospitality. These experiences have profoundly shaped my vision of innovation and marketing strategies in the luxury hospitality sector.

One of the key lessons I’ve learned is that innovation is not just about technology or design—it is, above all, about creating a strong emotional connection with the guest. The most memorable establishments are those that anticipate expectations, surprise their guests, and cultivate a sense of belonging. I integrate this perspective by helping brands design immersive and unforgettable experiences, where every detail contributes to a cohesive identity that strengthens the hotel’s positioning.

However, what is fundamental in luxury hospitality is, above all, generous hospitality. A hotel should not count its gestures toward guests; it should be generous—generous in attitude, in the attention to every detail, and in the intent behind every interaction. This generosity is expressed through a sincere smile, thoughtful gestures throughout the stay, and a deeply humanistic approach to guest relationships. Luxury hospitality is not just about flawless service; it is about a real human connection that transforms a simple visit into an unforgettable memory.

This approach cannot exist without proper training and awareness among teams. Every employee, at every level of the hotel, must embody this spirit of generosity. The atmosphere within a property reflects how its teams interact with one another: sometimes, there is a warm, family-like ambiance; other times, it is missing. This is not just a matter of technical expertise but of mindset. A luxury hotel is a story, a place, a region, a team, and an experience. It is not merely a price point or sophisticated decor. Hospitality must be alive and present everywhere: in the restaurant, at the reception, in the spa, and in every interaction with guests.

Generous hospitality is, therefore, everyone’s responsibility. Every employee plays a key role and must be recognized for their commitment. A hotel can have the most stunning decor in the world, but without motivated and valued teams, the experience will fall flat. Recognizing and appreciating staff members is essential to creating that unique, warm, and sincere atmosphere that is then naturally passed on to guests. By integrating this vision into innovation and marketing strategies, we go beyond selling just a stay—we offer a true moment of life, an emotion, and a story that leaves a lasting impression and builds loyalty.

AC: As a consultant and speaker, what do you see as the most important emerging trends in the luxury hospitality sector that will impact both marketing and guest experiences in the near future?

LD: As a consultant and speaker in the luxury hospitality industry, I observe several emerging trends that will significantly shape both marketing strategies and guest experiences in the coming years. These transformations are deeply rooted in human connection, emotional intelligence, discretion, and immersive luxury experiences.

1. The Rise of Generous and Emotionally Intelligent Hospitality

Luxury hospitality is evolving beyond impeccable service; it is becoming deeply personal and emotionally intelligent. The ability to create a sincere, trust-based relationship with guests will be a key differentiator. Staff members must go beyond the simple “How are you?” to truly understand how guests feel—identifying emotions and responding with tailored experiences that enhance their well-being.

This shift requires a profound transformation in team training and mindset. Employees must feel confident, empowered, and emotionally balanced themselves before they can authentically engage with guests. Training in emotional intelligence will be critical, ensuring that luxury hospitality remains a deeply human experience, even as automation and AI expand in the industry.

2. The Balance Between High-Tech and High-Touch Service

Luxury hotels are embracing cutting-edge technologies—from AI-driven personalization to dynamic digital room environments that adapt to guest preferences. These advancements enhance the guest experience, offering convenience and seamless customization. However, as technology becomes more prevalent, the human element becomes even more vital.

In an increasingly automated world, luxury hospitality must reaffirm its core value: genuine human connection. The most successful brands will be those that use technology to enhance, rather than replace, human interactions, ensuring that each touchpoint remains warm, intuitive, and emotionally engaging.

3. From Experiential Luxury to Transformational Luxury

Luxury is no longer just about exclusivity or opulence; it is about meaningful, transformative experiences. Guests seek immersive moments that align with their personal values, whether through wellness retreats, cultural discoveries, or authentic regional experiences.

Well-being will no longer be confined to the spa—it will become an integral part of the entire guest journey, from sleep optimization to mindful dining experiences. The future of luxury hospitality lies in offering holistic well-being that nurtures the body, mind, and spirit.

4. The Shift Toward Discreet and Ethical Luxury

The future of luxury is moving away from the ostentatious toward refined discretion. We are already seeing the emergence of ultra-private properties, where hotels blend seamlessly into their surroundings, offering exclusive access to a select clientele without excessive branding or visibility.

This trend aligns with the growing importance of ethics in luxury hospitality. Guests are increasingly conscious of social and environmental issues, and luxury brands must integrate these values authentically into their messaging. Rather than emphasizing extravagance, the new luxury narrative will focus on meaning, sustainability, and positive impact.

5. The Reinvention of Hospitality Careers and Employee Engagement

As automation transforms traditional roles, the human touch will become an even greater luxury. Hospitality careers will evolve, requiring new skills that emphasize personalization, empathy, and storytelling.

At the same time, attracting and retaining talent will be a significant challenge. Employees are looking for purpose-driven workplaces where they feel valued and inspired. Hotels must invest in training, career development, and workplace well-being to create environments where staff can grow and thrive. A luxury hotel is not just about its design or amenities—it is about its people. If employees feel motivated and connected, their energy will naturally enhance the guest experience.

In a world increasingly shaped by AI, automation, and digital innovation, the true essence of luxury will remain deeply human. The most successful hotels will be those that master the art of balance—leveraging technology to enhance convenience while fostering genuine emotional connections between guests and staff.

Luxury hospitality will continue to evolve, but one truth remains constant: guests do not remember what was provided—they remember how they felt. The future belongs to brands that embrace generous hospitality, emotional intelligence, and meaningful experiences that create lasting memories.

AC: With your involvement in luxury hospitality education and conferences, how do you believe continuous learning and leadership development contribute to the industry’s evolution and innovation?

LD: In an unstable world, it is crucial to inspire and guide teams to develop a distinctive and meaningful hospitality approach. Through my conferences and training programs, I emphasize emotional intelligence, employee well-being, and the importance of sincere and embodied hospitality.

Continuous training plays a key role in helping professionals better manage their emotions, refine their attention to detail, and enhance their soft skills. It fosters a leadership culture where managers inspire their teams and encourage innovation. Contrary to popular belief, even top executives must keep learning to adapt to industry shifts and evolving societal expectations.

Luxury hospitality must strike a balance between tradition and innovation, incorporating trends such as digitalization, sustainability, and workplace well-being. Training also helps retain talent by providing career growth opportunities and a motivating work environment.

Investing in leadership development and continuous training ensures a hospitality experience that is excellent, generous, and constantly evolving while strengthening team engagement and enhancing customer experience.

Thank you, Laurent! Follow his journey here: https://www.linkedin.com/in/laurentdelporte/

As our discussion comes to an end, it is clear that Laurent’s vision for luxury hospitality goes far beyond aesthetics and service—it is about human connection, generosity, and meaningful experiences. From the art of welcoming both guests and employees to the future of discreet, ethical luxury, his insights shed light on how the industry must evolve to remain truly exceptional. With continuous learning, leadership development, and a commitment to genuine hospitality, the future of luxury will be defined by those who master the balance of innovation and emotional intelligence.

To gain more insights into the luxury industry, visit our expert articles and interviews: https://worldluxurychamber.com/category/expert-articles-interviews/

Obrana Group Becomes a Revered Member of The World Luxury Chamber of Commerce

The World Luxury Chamber of Commerce (WLCC) is proud to announce that Obrana Group, a distinguished leader in luxury real estate development, has been inducted as its latest valued member. This membership marks a significant milestone for Obrana Group as it joins an exclusive network of global luxury brands dedicated to excellence, innovation, and industry leadership.

WLCC is renowned for its commitment to fostering collaboration among the world’s most prestigious luxury brands, offering strategic business advantages, high-level networking, and exclusive promotional opportunities. Membership in this elite chamber is reserved for companies that exemplify the highest standards of luxury and service.

Founded in 1993 and headquartered in Lourinhã, Lisbon, Portugal, Obrana Group has built an impeccable reputation for delivering high-quality homes with a client-centric approach. Guided by the principle of “Living & investing where we build,” Obrana has created a thriving community along Portugal’s stunning Peralta Beach. The company’s deep commitment to sustainability is reflected in its joint ventures with local councils, support for community events, and funding of essential services such as COVID response centers.

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, expressed his enthusiasm for Obrana Group’s inclusion, stating: “We are honored to welcome Obrana Group into WLCC. Their dedication and passion within luxury real estate align perfectly with our mission. We look forward to seeing them thrive within our global network and contribute to the continued growth of the luxury sector.”

As a WLCC member, Obrana Group will benefit from access to exclusive industry insights, top-tier networking opportunities, and global exposure that will further elevate its influence in the luxury real estate market. Moreover, this membership underscores Obrana’s commitment to enhancing luxury living experiences and fostering innovation within the industry.

Obrana Group’s induction into WLCC not only reinforces its standing as a premier luxury brand but also enhances the collective strength of the luxury industry. With a focus on excellence, community development, and sustainability, Obrana continues to redefine luxury living while contributing to the industry’s dynamic evolution.

For more information about Obrana group, visit their official website at https://www.obrana.pt/

Exclusive Interview: Susannah Chambers on Agile Mastery in Luxury and Beyond

Photographer: Paul Wolfgang Webster

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Agile transformation expert Susannah Chambers to explore the evolving role of agility beyond tech teams and into luxury, education, and even personal life. With years of experience guiding organizations through Agile methodologies, Susannah shares her insights on how businesses can move beyond simply implementing frameworks and truly embed an Agile mindset. From leadership challenges to AI’s impact on the future of agility, this conversation uncovers how adaptability and innovation can redefine success across industries.

Alexander Chetchikov: Susannah, with your extensive experience in Agile approaches, what are some of the most effective ways to get teams truly engaged with Agile, rather than just following methodologies and frameworks superficially?

Susannah Chambers: At the heart of truly engaging teams on an Agile journey is embedding a culture and mindset organisationally in parallel with the day-to-day rhythm of the communication and collaboration of teams reflecting the spirit of the Agile Manifesto. The most effective way of achieving this – using Agile methodologies and frameworks as tools to optimize ways of working (rather than as an inflexible tick-list exercise) – is to empower teams to shape the way they do their work based on proactive mutual communication around what will delight customers. This, of course, is a particularly important dimension to using Agility in the luxury industry sector. It’s vital that teams are supported to demonstrate a strong connection and understanding of how the products and/or services being developed/created are going to bring value and a luxury experience to customers, as well as equipping teams with the skills to demonstrate this impact through key metrics.

Alexander Chetchikov: Change can be challenging—what is the most surprising or unexpected obstacle you’ve encountered while guiding a team through an Agile transformation?

SC: The most surprising obstacle I’ve encountered was in the first year of my career in agility and was the tendency for senior leaders to default to prescribing what agility meant to them/the organization without opening up the channels of communication with colleagues at all levels of the organization. There is such knowledge and expertise of how the work is done to create products and services by those at all levels of an organization, I have always been surprised where that doesn’t happen. It is a huge missed opportunity! There is a phrase in agility called ‘Go to the Gemba’, which originates from the Lean and Kaizen context in agility, and fundamentally is about understanding where the work happens and originates, speaking with and observing colleagues in those spaces, rather than making decisions based on assumptions. One of the aspects of my working with organizations and teams I love the most is bringing together and creating/optimizing communication and collaboration workflows between leadership and teams to enable a mutually continuous process of learning from each other.

Alexander Chetchikov: Agile principles can extend beyond the workplace—have you applied them in your personal life, and if so, what impact have they had?

SC: Yes, I most certainly have, and it’s been a very exciting and rewarding adventure doing so! There is a concept called Personal Kanban which is all about how one can apply the principles of agility to living one’s life. Through the coaching I provide (not just in agility) I often observe that what clients claim to value in life invariably does not often align with how they choose to spend their time. The insights I’ve generated through coaching clients have enabled me to reflect and be very self-aware of how I navigate my own life authentically, in a congruent fashion, and achieve what I want to in life, which has really amplified my personal brand! Applying agile principles and an agile mindset of continuous improvement, inspecting, and adapting has led me to explore opportunities I would never have opened myself up to – including my very unique career portfolio – unless I’d been prepared to prioritize around what matters to me in life.

Alexander Chetchikov: Agile is the go-to method for tech teams, but what about other industries? Have you seen Agile work its magic in unexpected places, and how can non-tech teams make the most of it?

SC: I got involved in the world of Agility through the unconventional – yet exhilarating – route of introducing, implementing, and embedding Agile frameworks and methodologies (and the corresponding required cultures and mindsets) in organizations that had absolutely no experience or knowledge of Agility and the business value and competitive edge it would bring them.

For example, my first 3 contexts for introducing Agile transformations were in education, construction, and eco-housing. None of those organizations had any prior experience working Agile and yet it absolutely proved possible for non-tech teams to work more productively and generate value for their organizations as a result of it. Non-tech teams are actually no less well-placed to adopt Agile ways of working than tech/software development teams, even though the origins of Agility are best known in that context. This is because there can be a tendency to focus on the tooling side of implementing agility, whereas at the heart of the most agile teams are behaviors focused on iterative improvement, reducing time to market, and delighting customers, all of which require a willingness to be customer-centric and collaborate well, with a relentless commitment to refining the quality of products and adapting to customer needs. That is a universal competitive edge to companies, whether they comprise tech and/or non-tech teams.

Alexander Chetchikov: What emerging trends or innovations do you believe will have the biggest impact on Agile’s future?

SC: Artificial Intelligence (AI) is already making a significant impact on Agile’s future and is almost inevitably going to do so in the future. However, not in the way that one might expect me to predict… it’s clear that with AI comes huge opportunities for automation of tasks and workflows. However, anybody who has ever worked in a high-performing team and experienced the ‘flow’ that emerges when a team is really aligned on delighting their customers that they care about having an amazing experience knows that the experience their customers get is not just from the timely delivery of a product or the quality of the product. Particularly in the luxury brand industry, it is about the customer experience of the entire journey end-to-end of a product or service being designed. My view is that whatever transformation AI brings for Agile’s future as long as we have human customers, and however realistic the attempted interactions through mimicking human behaviors might be (for example, with the introduction of AI coaches) I believe that human customers are going to want to feel valued by humans who create bespoke, luxury experiences for them in a way that no technological simulation is ever going to fully capture. In an agile context, technology absolutely has its place as part of exciting developments. However, so too does humanity and I am full of anticipation to see how humanity and technology will blend in the future to supercharge the potential of agility even further.

Thank you, Susannah!

As the conversation with Susannah comes to an end, one thing is clear—Agility is more than just a methodology; it’s a mindset that can transform teams, industries, and even personal lives. From breaking down communication barriers in leadership to embracing AI without losing the human touch, Susannah’s insights offer a fresh perspective on what it truly means to be agile. As businesses continue to evolve in an era of rapid change, this expertise serves as a powerful reminder that agility isn’t just about speed—it’s about continuous learning, adaptability, and delivering value where it matters most.

To gain more insights into the luxury industry, visit our expert articles and interviews: https://worldluxurychamber.com/category/expert-articles-interviews/

Luxury’s Digital Future: Why Blockchain is the Key to Innovation – Insights From the STORM Partners Report

The luxury industry, traditionally defined by exclusivity and heritage, is undergoing a transformation driven by consumer demand for sustainability, transparency, and authenticity. Blockchain technology provides a solution by offering traceability, anti-counterfeiting measures, and digital personalization. With 72% of consumers buying more eco-friendly products and 87% seeking supply chain transparency, luxury brands must embrace innovation to stay competitive.

Below, you can find key points taken from the STORM Partners report. Take a look at the full report here.

Building Trust in Craftsmanship with Blockchain

Trust is the foundation of luxury. However, the industry faces growing challenges such as counterfeiting, which cost the fashion industry over $50 billion in 2020 and is projected to reach $81 billion by 2026. The current transparency score of the top 200 fashion brands is just 21%, signaling the need for improvement.

Blockchain enables brands to create immutable digital records for luxury products, offering customers verifiable proof of origin and authenticity. This aligns with millennials and Gen Z consumers, who drive 85% of luxury growth and will constitute 50% of the market by 2025.

Blockchain also facilitates tokenized loyalty programs, allowing customers to transact globally, mirroring their lifestyles in a digital-first world.

Blockchain as an Anti-Counterfeiting Solution

Luxury counterfeiting dominates the $4.5 trillion counterfeit trade, with 40% of sales happening online. Blockchain provides a solution by embedding unique, verifiable digital identities into products through QR codes, NFC chips, and digital ledgers.

Notable industry initiatives include:

  • Aura Blockchain Consortium (backed by LVMH, Prada, Cartier) – Enables brands to authenticate products and validate sustainability claims.
  • Scantrust and Digital Product Passports (DPPs) – Allow customers to track product history from raw materials to final purchase.
  • Richemont – Uses blockchain for intellectual property protection, securing designs from conception to production.

Customer Experience Enhancement Through Blockchain

Modern luxury consumers expect personalized and seamless brand interactions, with 71% demanding tailored experiences and 63% judging brands negatively for failing.

Blockchain facilitates hyper-personalization while protecting consumer privacy. Secure digital profiles track preferences and purchases, allowing brands to offer:

  • Exclusive invitations
  • Bespoke recommendations
  • Personalized loyalty rewards

Blockchain-powered Direct-to-Consumer (D2C) models foster stronger relationships by ensuring transparency and seamless transactions.

Case Studies: Blockchain Innovations in Luxury

1. Richemont: Leveraged blockchain for rapid intellectual property protection, reducing the time to secure new designs to just 8 hours.

2. Tiffany & Co. (NFTiffs): Introduced NFT-backed jewelry linked to CryptoPunks, bridging digital and physical luxury.

3. Hublot x Takashi Murakami: NFT-powered exclusivity—only NFT holders could purchase ultra-rare timepieces.

4. Prada: Integrated Digital Product Passports (DPPs) in fine jewelry, embedding NFC chips for authenticity and sustainability tracking.

5. Rolex: Filed a patent for blockchain authentication of luxury watches, setting the stage for industry-wide adoption.

6. Porsche: Experienced an NFT misstep due to unclear value propositions, highlighting the importance of strategic blockchain integration.

Challenges and Future Pathways

Despite blockchain’s benefits, challenges persist:

  • High Implementation Costs: Smaller luxury brands struggle with the financial investment required for blockchain adoption.
  • Consumer Education: Many consumers are unaware of blockchain’s potential in luxury.
  • Sustainability Concerns: Traditional blockchains are energy-intensive; solutions like Ethereum’s proof-of-stake (reducing energy use by 99.9%) offer alternatives.
  • Regulatory Complexity: Brands must navigate global blockchain regulations while maintaining compliance.
  • Maintaining Brand Exclusivity: Luxury brands must balance transparency with their heritage of exclusivity.

Future solutions include:

  • Collaborative Platforms (e.g., Aura Consortium) to reduce costs.
  • Sustainability-focused blockchain solutions.
  • Clear consumer communication strategies to highlight blockchain’s value.

The Future of Luxury in the Blockchain Era

Blockchain is not just a disruptor but a strategic enabler of luxury, helping brands enhance trust, authenticity, and customer engagement. Luxury leaders who adopt blockchain will pioneer new standards for provenance, sustainability, and exclusivity while maintaining their brand heritage.

Luxury brands must act decisively—leveraging blockchain not just for security, but for storytelling, customer connection, and innovation in the digital age.

To read the full report by STORM Partners here.

Stay up to date with the latest market trends: https://worldluxurychamber.com/category/industry-reports/

Exclusive Interview: The Luxury Landscape in India—A Deep Dive with Abhay Gupta

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Abhay Gupta, a visionary leader in India’s luxury industry and the author of The Incredible Indian Luxury Bazaar. As the founder of Luxury Connect, Luxury Connect Business School (LCBS), and a key architect in developing India’s luxury talent ecosystem, Gupta has played a pivotal role in shaping the country’s high-end retail landscape. With decades of experience bringing global luxury brands like Versace and Corneliani to India, he shares his expert insights on luxury education, market dynamics, and the evolving consumer mindset.

Alexander Chetchikov: As a key architect of India’s luxury talent ecosystem, how do you see the evolution of luxury education and workforce development in the country?

Abhay Gupta: India’s luxury industry has matured significantly over the last decade, and with it, the demand for skilled talent has grown exponentially. Earlier, luxury brands struggled to find professionals who understood the nuances of luxury customer experience, brand storytelling, and heritage management. Today, dedicated luxury business schools like Luxury Connect Business School (LCBS) are bridging this gap, offering specialized programs that blend global best practices with localized insights.

With the rapid expansion of luxury retail, hospitality, and experiential services, the need for a highly trained workforce has never been greater. The future of luxury education in India will be driven by experiential learning, digital transformation, and cross-cultural exposure. We are also seeing increasing collaborations between brands and academic institutions to develop tailored curricula, ensuring students are industry-ready from day one.

AC: Your book The Incredible Indian Luxury Bazaar explores India’s unique luxury market dynamics. What are the biggest challenges and opportunities for global luxury brands entering India today?

AG: India presents a paradox of immense opportunity and unique complexity. On one hand, we have a fast-growing high-net-worth individual (HNWI) segment, aspirational middle-class consumers, and a rich cultural heritage that aligns naturally with luxury. On the other, brands must navigate regulatory frameworks, high import duties, and the challenge of balancing exclusivity with accessibility.

The biggest opportunity lies in India’s ‘premiumization’ trend—where consumers are trading up for better quality, craftsmanship, and personalized experiences. Digital adoption is also accelerating luxury consumption, with e-commerce and social media shaping purchase decisions. However, for global brands, success in India requires a hyper-local approach—leveraging cultural cues, strategic pricing, and innovative retail formats.

AC: With over three decades in luxury retail, how have consumer expectations in India and the BRICS nations shifted, and what trends will define the future of luxury in these markets?

AG: Consumer expectations have evolved from merely owning luxury to experiencing it holistically. In the early 2000s, luxury purchases were largely status-driven. Today, particularly among younger buyers, there is a shift towards conscious luxury—where sustainability, craftsmanship, and personalization play a crucial role.

In BRICS nations, economic growth has fuelled demand for luxury, but each market has distinct consumer behaviors. While China has embraced digital luxury retail, India remains a high-touch, experience-driven market. Brazil and Russia lean towards classic luxury, whereas South Africa’s market is still emerging.

Key trends shaping the future include:

  1. Sustainable Luxury – Consumers demand ethical sourcing, eco-friendly materials, and responsible production.
  2. Digital & Phygital Experiences – A seamless integration of online and offline luxury shopping.
  3. Personalization & Bespoke Services – The desire for unique, one-of-a-kind pieces.
  4. Experiential Luxury – Travel, wellness, and immersive brand experiences driving engagement.

Brands that align with these shifts will be the ones leading in the next decade.

AC: As a luxury thought leader, what strategies do you recommend for Indian luxury brands to compete on a global scale while maintaining their cultural authenticity?

AG: Indian luxury brands have a rich legacy of craftsmanship, heritage, and artistry, which gives them a competitive advantage globally. However, scaling internationally requires a strategic approach:

  1. Brand Positioning & Storytelling: Indian brands must leverage their heritage while adapting to global tastes. The narrative should go beyond ‘Made in India’ to ‘Designed for the World.’
  2. Product Excellence & Innovation: Quality should meet or exceed global luxury standards. Design innovation, material excellence, and exclusivity will define success.
  3. Selective Global Expansion: Targeting key fashion capitals through pop-ups, collaborations, and digital platforms before setting up physical stores.
  4. Luxury Collaborations: Partnering with international designers or brands to enhance credibility and expand reach.
  5. Customer Experience & Personalization: Adopting cutting-edge digital strategies while retaining the artisanal, handcrafted essence of Indian luxury.

Several Indian brands—be it in fashion, jewelry, or spirits—are already making their mark. The key is to stay authentic while adapting to global consumer preferences.

AC: You’ve played a pivotal role in bringing international luxury brands like Versace and Corneliani to India. What key factors determine the success or failure of a luxury brand’s market entry in India?

AG: Entering India’s luxury market is both an exciting and challenging endeavor. Several factors determine a brand’s success or failure:

  1. Right Market Entry Model: Whether through a joint venture, franchise, or direct investment, choosing the right structure impacts brand control, speed of expansion, and profitability.
  2. Pricing Strategy: With high import duties, brands must find ways to ensure competitive pricing while maintaining exclusivity. Strategic local sourcing and ‘India-specific’ pricing models help.
  3. Retail Location & Experience: Store placement is critical—luxury thrives in high-end malls, flagship boutiques, and experience-driven retail spaces.
  4. Cultural Sensitivity & Localization: From marketing campaigns to product offerings, adapting to local tastes is crucial while maintaining brand DNA.
  5. Omnichannel Strategy: A mix of flagship stores, online platforms, and social commerce ensures wider reach and engagement.
  6. Long-term Commitment: India is a long-term play. Brands must be patient, investing in brand-building rather than expecting immediate returns.

Luxury brands that successfully integrate these factors have managed to create a loyal customer base, while others who misread the market have struggled.

Thank you, Abhay!

As India cements its position as a key player in the global luxury market, Abhay Gupta’s insights highlight the delicate balance between heritage and modernity, exclusivity and accessibility. His strategic vision underscores the importance of education, innovation, and cultural authenticity in driving the next wave of luxury growth. With a rapidly evolving consumer base and increasing global interest in Indian craftsmanship, the future looks promising for both homegrown and international luxury brands in the country. Through continued collaboration, innovation, and a keen understanding of market nuances, India is poised to become a dominant force in the luxury landscape.

To gain more insights into the luxury industry, visit our expert articles and interviews: https://worldluxurychamber.com/category/expert-articles-interviews/

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