How can luxury brands secure influence in the right circles, without exhausting budgets or diluting exclusivity? The World Luxury Chamber of Commerce(WLCC) provides an answer through its Media Hub; a members-only value-driven platform connecting brands, entrepreneurs, and creative leaders with respected media outlets such as Condé Nast Traveler, Architectural Digest, Robb Report, Forbes, and many more.
The WLCC Media Hub is designed as a strategic advantage exclusively for WLCC members by being that bridge between ambition and visibility. Rather than functioning as a traditional media marketplace, it operates as a curated collection of global media opportunities, offering preferred access andstorytelling collaborations.
How it works?
All Media Hub features are optional, member-exclusive paid opportunities that can be purchased separately from the WLCC membership packages. Members activate only the placements that fit their brand story and strategic goals. When interested in a specific feature, they can simply request member-exclusive conditions through the Learn More button.
For WLCC members, this not only means access to preferred rates but also creating narratives that resonate with the brand’s principles and appeal to luxury audiences worldwide. This is an investment in brand equity, not a marketing expense. Through thoughtful placement and editorial alignment, members gain more than exposure – they gain credibility, cultural relevance, and audience trust.
As WLCC President Alexander Chetchikov often notes, “Visibility is the new currency of trust. The right story, in the right medium, builds both reputation and value.”
The Media Hub represents a diverse ecosystem spanning luxury lifestyle, hospitality, design, fashion, real estate, and business, reflecting WLCC’s global network across Europe, the Middle East, Asia, and the Americas. It offers paid print and digital editorial features, interviews, newsletter campaigns, and product spotlights where each opportunity is carefully selected not for reach alone, but for relevance and quality.
Why Members Value the Media Hub
Members consistently recognize the WLCC Media Hub as one of the Chamber’s most tangible and high-impact benefits. It provides:
Preferred access to global luxury publications with exclusive conditions.
Editorial collaboration support, ensuring each story aligns with the brand’s luxury positioning.
Visibility across multiple markets and readers, strengthening both international recognition and local relevance
New Opportunities, forming collaborations, partnerships, and investor interest.
The WLCC Media Hub will continue to evolve as a cornerstone of WLCC’s mission to empower its members with tools that strengthen their reputation.
To explore current opportunities within the WLCC Media Hub and learn how it can help your brand gain awareness across top-tier international media, visit worldluxurychamber.com/media-hub.
Because in today’s luxury landscape, being seen in the right light is not a luxury — it’s a strategy.
TheWorld Luxury Chamber of Commerce (WLCC) is proud to announce the official induction ofENIGMA PERÚ S.A.C., a leading luxury private travel and destination management company in Peru, into its international network of distinguished luxury brands.This membership recognizes Enigma Peru’s longstanding expertise in designing exceptional, culturally immersive journeys for discerning high-net-worth travelers seeking meaningful, in-depth experiences throughout Peru.
Founded in Peru and rooted in deep local expertise, Enigma Peru specializes in designing tailor-made, high-end travel experiences that connect global travelers with the country’s most iconic destinations, from Machu Picchu and the Sacred Valley to the Amazon and lesser-known regions. The company is recognized for its commitment to authenticity, sustainability, and seamless luxury service, values that align with WLCC’s mission to elevate global luxury standards.
Through WLCC membership, Enigma Peru joins a worldwide community of premium brands, strategic partners, and innovators shaping the future of global luxury. This affiliation opens pathways to increased international visibility, curated networking opportunities, and chamber-supported programs that encourage cultural and commercial exchange across continents.
“Welcoming Enigma Peru into the WLCC community is a notable moment for us,” says Alexander Chetchikov, President of the WLCC. “Their dedication to excellence and their unique perspective on experiential luxury reflect the dynamic evolution of Peru’s high-end travel sector. We believe Enigma Peru’s presence will enrich our global network and inspire new collaborations within the international luxury industry.”
As WLCC continues expanding its global footprint, the inclusion of this firm reinforces its commitment to championing brands that deliver elevated, purpose-driven luxury experiences to the world’s most discerning travelers.
From Bangkok to the world, DER MOND Anandara Co., Ltd. has emerged as one of Thailand’s most influential names in contemporary fine jewelry. Known for its refined approach to diamond expertise and Thai artistry, the house now enters a new chapter as it is welcomed into the World Luxury Chamber of Commerce. With more than three decades shaping its identity and expanding its reach across key international markets, DERMOND presents a perspective on luxury defined by character, cultural depth, and modern expression. For this special feature, Creative Director Sirapat Pipatveeravat sits down with Alexander Chetchikov to reflect on the brand’s philosophy, its design language, and the shifting landscape of global jewelry.
Alexander Chetchikov: DERMOND has spent more than three decades shaping Thailand’s fine jewelry landscape. As the luxury jewelry sector enters a new chapter in 2025—marked by clients seeking greater individuality and design purpose—how would you describe the brand’s evolution over the years, and which guiding principles or emerging shifts do you see as most influential this year?
Sirapat Pipatveeravat: DERMOND’s journey has been deeply meaningful. When we first began more than thirty years ago, our focus was centered on diamond mastery and craftsmanship. Over time, we have grown into a fine jewelry house with a distinct identity—one that brings together technical excellence, Thai artistry, and cultural expression.
What I value most about this evolution is that it hasn’t been shaped simply by trends. Each chapter of our growth has been guided by our vision and by the way people form emotional connections with jewelry. Today, we create pieces that are not only timeless in beauty, but also reflective of individual character and personal meaning.
Our creative direction continues to be grounded in the idea we call “Reimagine Luxury”. To us, luxury goes beyond status or extravagance. It is about authenticity, timelessness, and purposeful design. Every diamond is selected with exceptional care, every detail is crafted with intention, and every piece carries a story that truly resonates with its wearer.
As we introduce DERMOND to international audiences, especially in growing markets such as the Middle East, I feel a strong responsibility – both to represent Thailand with sincerity and to demonstrate that our artistry can stand proudly alongside the world’s most respected jewelry houses.
AC: Sustainability is increasingly expected from high-end brands across the world. How is DERMOND incorporating responsible practices into its processes while maintaining its artistic integrity?
SP:Sustainability is something we approach with sincerity, not as a trend. In Thailand, craftsmanship has always been rooted in respect—respect for materials, for the artisans who shape them, and for the clients who will treasure the pieces. That mindset naturally guides how we incorporate responsible practices at DERMOND.
We have introduced solar energy solutions both at our Bangkok headquarters and at our Nakhon Nayok facility, which allows us to reduce our environmental footprint without compromising production quality. We also make a conscious effort to use responsibly recycled gold and ensure that our diamonds are selected through ethical sourcing channels. Even the smallest stones are evaluated by certified experts, ensuring that nothing is wasted and every material is honored.
For us, sustainability also means creating jewelry with longevity—pieces that are timeless in design and durable in craftsmanship, so they can be passed down through generations. When a piece becomes an heirloom, it stays out of the cycle of disposability, and that is one of the most meaningful forms of responsible luxury.
Another important aspect is our commitment to “Timeless Service”. We believe that caring for a piece does not end at the moment of purchase. We provide ongoing care, restoration, resizing, and personalization services to ensure that our clients can continue wearing their jewelry throughout their lives, and even prepare it for the next generation. This long-term relationship encourages mindful ownership and strengthens the emotional value of each piece.
Our artistic integrity remains unchanged. We continue to celebrate Thai artistry and meticulous detail, but we do so with greater awareness and intention. That balance between heritage, quality, responsible practices, and “Timeless Service” is what defines DERMOND today.
AC: In what ways does your ethos of “Reimagine Luxury” shape how clients experience and interpret your jewelry?
SP:“Reimagine Luxury” means giving clients the freedom to experience jewelry in a way that truly represents who they are. We want them to feel that luxury is something personal, wearable every day, and deeply connected to their identity—not something distant or reserved for special occasions.
This mindset influences everything we do, from customization and innovative craftsmanship to how we guide clients through their design journey. Every diamond is selected with intention, and every piece is crafted to feel unique and emotionally resonant.
Through this belief, we position DERMOND not only as a creator of fine jewelry, but as a Thai Global Fine Jewelry House that empowers clients to express themselves confidently on the global stage.
AC: Thai artistry is receiving greater international attention, supported by a strong heritage of fine workmanship. How do you foresee Thailand’s craftsmanship contributing to the global jewelry sector in the coming years?
SP: Thailand’s craftsmanship has always been exceptional, but the world is now beginning to truly recognize its depth. Our artisans combine meticulous hand skills with an intuitive sense of refinement, resulting in jewelry that feels both technically precise and emotionally expressive. This balance is something the global market increasingly values.
In the coming years, I believe Thailand will contribute not only through manufacturing excellence, but through original design, cultural storytelling, and responsible production. The new generation of Thai jewelers is embracing innovation, sustainability, and personalization—qualities that align with global luxury trends.
As a Thai Global Fine Jewelry House, DERMOND aims to champion this evolution by showcasing how Thai craftsmanship can stand alongside the world’s finest, shaping the future of luxury with authenticity and creative vision.
AC: DERMOND boutiques welcome clients from a wide range of backgrounds, both local and international. How do you ensure that each visitor encounters a unified expression of the brand’s character?
SP: Creating a unified expression of DERMOND begins the moment a client steps into our boutique. We approach retail as a complete sensory journey, where every detail—from spatial design to lighting, music, and even scent—is thoughtfully curated to reflect the elegance and intimacy of our brand. The materials we select, the warmth of the textures, and the way each piece is displayed all work together to highlight the craftsmanship and cultural depth behind our jewelry.
Our showcases are designed to feel like personal galleries, allowing clients to appreciate the architectural forms and delicate Thai detailing that define our signature aesthetic. Lighting plays a crucial role, enhancing the brilliance of our diamonds while maintaining a soft, inviting atmosphere that encourages closeness and exploration.
Service is seamlessly integrated into this environment. Our team provides what we call “Timeless Service”, offering knowledgeable and personalized guidance in a manner that feels natural and attentive. Beyond personal interaction, our visual team plays an important role in enhancing the experience. They continually observe client behavior and review recorded insights to understand which pieces attract the most attention across different cultural backgrounds. This allows us to curate and position our displays with intention, ensuring that each client can easily discover styles, gemstones, and designs that resonate with their preferences and lifestyle.
Clients are encouraged to take their time, discover pieces, try them on, and connect with the stories and emotions behind them. This thoughtful combination of attentive service and informed presentation creates a sense of intimacy and discovery that truly distinguishes the DERMOND experience.
AC: Your diamond selection process is known for its highly stringent standards. Why is this level of examination fundamental to how DERMOND defines quality?
SP: We uphold one of the world’s most rigorous diamond standards — selecting only the finest stones, beyond what certification alone can guarantee. Every diamond is handpicked for brilliance, perfect cut, and freedom from undesired traits such as BGM (brown, green, or milky tints). We exclusively use F/VVS/Excellent Cut for round diamonds and E/VVS/Excellent Cut for fancy shapes — even stones as small as 0.005 ct. must meet our uncompromising standards.
All diamonds are meticulously examined by the DERMOND Grading Division, led by gem experts certified by GIA and HRD.
Our goal is to create pieces that can be cherished for generations. A diamond with exceptional character and brilliance will remain beautiful forever. When a piece becomes an heirloom, it carries not only value, but emotional meaning—and that is the true expression of luxury for us.
AC: Design innovation at DERMOND often emerges from a balance between artistic vision and technical advancement. How does your team navigate this process when shaping new collections?
SP: Design innovation at DERMOND always begins with a creative idea—an emotion, a form, or a cultural reference that we feel strongly about. But transforming that artistic vision into a wearable piece requires a deep technical process. Our design team works hand in hand with our master craftsmen and gem experts, allowing creativity and engineering to evolve together rather than in separate stages.
We explore architectural structures, new setting techniques, and advanced 3D modeling to push the boundaries of what is possible, while still maintaining comfort, durability, and everyday wearability. Sometimes a single curve or gemstone placement can take countless adjustments, because we refuse to compromise on either beauty or functionality.
This balance is also rooted in our heritage. Thai craftsmanship has always emphasized both artistry and precision, and we continue that tradition by honoring handcraft techniques while integrating modern technology. The result is jewelry that feels contemporary and expressive, yet timeless in its construction.
For us, innovation is not about creating something different for the sake of difference. It is about creating pieces that carry meaning, perform beautifully, and resonate with the wearer. When artistic vision and technical advancement align, the jewelry gains a soul—and that is when a collection truly becomes DERMOND.
AC: As the brand continues to grow in markets such as Qatar, Kuwait, Bahrain, UAE and Australia, which strategic considerations are guiding your international expansion?
SP: Our international expansion is guided by a very considered approach. For us, entering new markets such as Qatar, Kuwait, Bahrain, UAE and Australia is not simply about presence—it is about creating meaningful connections and ensuring that our identity translates authentically across cultures.
One of the most important strategic elements is understanding the lifestyle and aesthetic preferences of each region. Clients in the Middle East, for example, value bold expression, exceptional gemstones, and pieces suitable for special occasions, while still appreciating heritage and craftsmanship. In Australia, we see a growing interest in refined everyday luxury and personalized design. By listening closely to our clients, we can tailor our offerings without compromising the essence of DERMOND.
Partnerships also play a crucial role. We work with trusted local distributors and luxury platforms who share our values and can help us build long-term relationships rather than transactional visibility. This ensures that our clients receive the same level of expertise, service, and aftercare that they would experience in Bangkok.
Another key consideration is maintaining consistency in our design language and Timeless Service. They should immediately feel the warmth of Thai hospitality, the precision of our craftsmanship, and the emotional storytelling behind each piece.
Ultimately, our expansion strategy is rooted in sustainability and reputation. We prefer steady, organic growth that protects our quality and strengthens our global credibility. As we enter new markets, we carry not only our brand, but also the pride of representing Thai artistry on an international stage.
Thank you, Mr. Sirapat Pipatveeravat, for offering your insight into the direction of DERMOND and the ideas shaping its future. As the House expands its presence across key global markets, its perspective on modern fine jewelry continues to stand out for its clarity and depth.
For a closer look at the brand’s creations and philosophy, visit: https://dermond.co.th/.
The global luxury stage is set. Millionaire Bazaar proudly announces its inaugural edition in Miami, marking the beginning of an international series that redefines how the world experiences high end living. This exclusive event goes beyond an exhibition, it is a grand declaration of what the future of luxury looks like.
Millionaire Bazaar stands apart from traditional trade shows by merging the glamour of elite showcases with the innovation of a digital marketplace. The result: a seamless ecosystem that connects brands and affluent audiences before, during, and after the event.
Over two extraordinary days, more than 300 elite brands from around the globe will present their masterpieces across industries such as supercars, yachts, jewelry, real estate, fashion, wellness, and high end technology.
Visibility begins the moment a brand joins. Through Millionaire Bazaar’s digital platform, exhibitors and attendees stay connected year round, turning every interaction into an opportunity for engagement and growth.
Guests can expect private unveilings, luxury test drives, interactive masterclasses, runway exclusives, and high level networking zones, all meticulously curated for the world’s most discerning audiences.
Miami is more than a sunlit destination, it’s a global intersection of luxury, art, finance, and lifestyle. Home to visionaries, investors, and tastemakers from across the world, Miami provides the ideal stage for launching Millionaire Bazaar’s debut. This first edition will introduce global luxury innovations while offering U.S.based brands and attendees front row access to world-class prestige.
Who Will Be There?
Millionaire Bazaar Miami 2026 is designed for an elite, invitation-only audience, including:
● High-net-worth and ultra-high-net-worth individuals (HNWIs & UHNWIs) seeking next level investments, experiences, and acquisitions.
● Luxury brands and designers looking to make bold statements and build influential partnerships.
● Industry leaders and innovators spanning art, real estate, yachting, automotive, and wellness.
● Media and influencers operating at the intersection of culture, innovation, and exclusivity.
What to Expect from the event
● Grand Unveilings & Premieres: Witness the world’s leading luxury brands debut their most anticipated creations.
● Immersive Experiences: From supercar test drives and helicopter tours to intimate masterclasses led by industry legends.
● Elite Networking & Deal Rooms: Private lounges for strategic conversations, partnerships, and high-value transactions.
● Global Reach, Local Touch: While Miami hosts the live showcase, every moment will be amplified globally through Millionaire Bazaar’s digital platform.
Why Miami, Why Now
Miami is more than a sunlit destination, it’s a global intersection of luxury, art, finance, and lifestyle. Home to visionaries, investors, and tastemakers from across the world, Miami provides the ideal stage for launching Millionaire Bazaar’s debut. This first edition will introduce global luxury innovations while offering U.S.based brands and attendees front row access to world class prestige.
Millionaire Bazaar invites WLCC Members to join this landmark event at a 20% discount for event attendance tickets and/or exhibit (including sponsorship packages)
Millionaire Bazaar is not merely a showcase, it’s a movement that celebrates opulence, innovation, and influence. On October 1–2, 2026, Miami will become the epicenter of global luxury.
The high-stakes financial sphere governing global luxury begins and ends with the fortunes of the Ultra High Net Worth (UHNW) population. In the pursuit of market validation, the most crucial metric for the year has arrived: the “World Ultra Wealth Report 2025” by Altrata. This authoritative analysis provides essential data regarding the individuals classified as UHNW, defined as those holding a net worth exceeding $30 million. Following a period of global economic adjustments, the report confirms a substantial resurgence, showcasing robust growth that directly impacts the purchasing power and strategic priorities relevant to the high-value goods and services market. This segment of the population not only commands immense financial resources but also acts as a primary catalyst for innovation and consumption across high-end industries globally.
Key Insights into the Ultra Wealth Population
The central finding of the 2025 report is the significant expansion of the UHNW group’s total holdings. The total net worth of the UHNW class rose by 6.7% to $59.8 trillion at the end of June 2025 (and by 11.6% in 2024). This growth underscores the segment’s capacity for wealth generation and capital preservation even amidst fluctuating macro-economic conditions, demonstrating a potent source of stability for partners within the luxury ecosystem.
The findings highlight several significant trends shaping the distribution and character of this wealth cohort:
Geographic Concentration: While wealth growth was broad, specific regional and urban centers acted as primary hubs for the accumulation of UHNW capital. A substantial proportion of new wealth generators are situated in established financial capitals, although secondary, high-growth markets continue their ascent.
Generational Dynamics: The generational transfer of wealth is accelerating, introducing distinct consumer behaviors. Younger wealth creators (under 50) show a greater propensity for investment in technology, contemporary assets, and experimental, high-value experiences, contrasting with the preservation strategies typical of older wealth holders.
Source of Wealth: The majority of individuals in this tier generated their fortunes through finance, industry, and technology ventures. This suggests that the highest value consumption patterns will continue to follow trends established in these high-velocity sectors.
Investment Holdings: Private holdings and alternative investments, particularly in sectors related to digital transformation and bio-science, constitute a growing proportion of UHNW portfolios, signaling a move toward asset classes with higher growth potential.
Top Categories: Goods, Cars, and High-Value Assets
The concentration of UHNW individuals in certain global cities continues to intensify the localized demand for specialized luxury offerings, including exclusive property, private aviation, and collectible asset markets. The ultra wealthy comprise 1% of the global millionaire population, yet hold 32% of this group’s total wealth.
The ultra wealthy dominate spending on private jets, yachts, and fine wines, while luxury cars remain their largest purchase category due to occasional high-value buys. They are also increasingly focusing on experiences, allocating $45 billion annually to luxury hospitality and fine art, the latter appealing as both an experience and a long-term investment.
Connections That Drive Influence and Opportunity
The ultra wealthy are not only high-value clients or donors themselves but also serve as influential connectors to other wealthy individuals. Each UHNW (ultra-high-net-worth) person typically knows at least 70 other UHNW individuals, creating a powerful network built through business, board memberships, philanthropy, and social interactions. Organizations that leverage these networks through personal introductions can significantly expand their reach, relationships, and impact, whether for commercial, organizational, or philanthropic goals.
Essential Takeaways
The findings presented in the World Ultra Wealth Report 2025 provide essential context for understanding the current landscape of global capital. The expansion of total wealth and the evolving demographics within the UHNW category signal a strong footing for the high-end market. For industry insiders, these figures confirm that strategic positioning in major wealth centers and a focus on personalized engagement are paramount to capture the expenditure of this influential group. The patterns of wealth generation and subsequent consumption described in this report serve as the authoritative blueprint for commercial strategy over the coming year, emphasizing the need for adaptable services that meet the distinct expectations of a financially dominant yet varied clientele.
WLCC Perspective: The greatest untapped asset is the UHNW network itself. The value of an ultra-wealthy client as an introducer is often overlooked. With the average UHNW individual having a direct connection to over 70 other UHNW individuals, a single positive relationship can unlock exponential, high-quality client growth through personal referral, the most effective form of client acquisition
In luxury, the calendar is more than dates; it is a collection of experiences. Each season brings destinations where creativity, expertise, and opportunity come together.
For the first half of 2026, the World Luxury Chamber of Commerce (WLCC) highlights the events that matter most, from Paris to Dubai, Monaco to Mumbai. These are the spaces where ideas are exchanged, partnerships are formed, and new possibilities emerge.
Discover the gatherings that lead in design, travel, innovation, craftsmanship, and global business and find where your next meaningful connection awaits.
Discover more exclusive gatherings. Visit the WLCC Events Hub
📍 Paris, France | 🗓 15 – 19 January 2026 Maison & Objet Paris is one of the world’s leading international design and lifestyle trade fairs, bringing together the most influential names in interiors, décor, and luxury living. The event showcases an exceptional selection of furniture, home accessories, lighting, and textiles that attract designers, retailers, architects, and buyers from across the globe.
📍 Miami, USA | 🗓 11 – 15 February 2026 The Miami International Boat Show is a premier luxury yacht and marine lifestyle event, showcases everything from sleek superyachts and performance vessels to advanced marine technology and water sports equipment.
📍 Munich, Germany | 🗓 20 – 23 February 2026 Europe’s renowned jewelry, watch, and gemstone trade fair, renowned for showcasing the latest trends, innovative designs, and timeless craftsmanship in the world of fine jewelry and horology.
📍 Monaco | 🗓 24 – 27 February 2026 The Summit by Forbes Travel Guide is a world-class luxury travel and hospitality conference that unites the global leaders of luxury travel, hospitality, and lifestyle, offering unmatched networking experiences, entertainment, and expert-led masterclasses.
📍 London, UK | 🗓 2 March 2026 EUROPE LUXS 2026 is an esteemed business and luxury summit for global investors, visionary CEOs, and industry innovators to shape the future of high-end markets.
Debuting in Mumbai, the Luxury Innovation Summit – India Edition will spotlight the intersection of luxury, technology, and sustainable growth as part of the International Business Delegation to India. The forum will feature global thought leaders, sharing insights on redefining the modern luxury landscape.
📍 Shanghai, China | 🗓 19 – 22 March 2026 Design Shanghai stands among the world’s most influentialdesign exhibitions, celebrated for driving innovation, creativity, and design excellence across Asia.
📍 Dubai, UAE | 🗓 8 – 12 April 2026 For over 30 years, the Dubai International Boat Show has stood at the forefront of the global marine and luxury yachting industry. The event showcases superyachts, cutting-edge marine technology, and high-end water sports, offering guests exclusive product launches, immersive experiences, and access to industry pioneers driving maritime innovation.
📍 Cape Town, South Africa | 🗓 10 – 12 April 2026 ILTM Africa is an exclusive luxury travel event in Africa connecting influential travel advisors with the most exceptional hospitality brands and destinations.
📍 Cannes, France | 🗓 14 – 16 April 2026 The Luxe Convergence is a two-day global luxury summit bringing together visionary brands and innovators from hospitality, fashion, art, beauty, and technology to explore how creative partnerships drive cultural influence, brand evolution, and commercial growth in the modern luxury landscape.
📍 Geneva, Switzerland | 🗓 14 – 20 April 2026 Watches and Wonders Geneva is the world’s foremost luxury watchmaking exhibition showcasing prestigious watch brands and their latest creations. It welcomes retailers, journalists, and watch enthusiasts to experience workshops, guided tours, and expert panel discussions dedicated to the art of time.
📍 Milan, Italy | 🗓 21 – 26 April 2026 Salone Internazionale del Mobile in Milan has evolved into a defining event for the global furniture and interior design industry. Celebrating innovation, craftsmanship, and contemporary Italian style, the fair offers cutting-edge creations and sets international trends in the luxury furniture and design industry.
📍 São Paulo, Brazil | 🗓 4 – 7 May 2026 Set in the heart of São Paulo, Brazil, this dynamic Latin American luxury travel showcase brings together the world’s most influential travel brands, advisors, and media. The event highlights exclusive itineraries, new business collaborations, and cultural experiences that reflect the region’s vibrant energy and global luxury appeal.
📍 Monaco | 🗓 6 – 10 May 2026 Top Marques Monaco is a well-established automotive event, presenting an extraordinary collection of supercars, classic automobiles, high-performance motorcycles, and next-generation super boats. It attracts automotive connoisseurs and luxury enthusiasts from around the globe.
📍 Geneva, Switzerland | 🗓 7 – 10 May 2026 GemGenève is an international fine jewelry and gemstone trade fair founded by industry insiders to celebrate creativity, craftsmanship, and innovation in the world of high-end jewelry. Designed as a collaborative space, the event promotes emerging talent, artistic expression, and the exchange of ideas shaping the future of the global gem and jewelry industry.
📍 London, UK | 🗓 15 – 16 May 2026 An influential luxury lifestyle event combining the worlds of private aviation, supercars, yachts, and high-end brands in one exceptional setting. This immersive experience connects discerning visitors with private jet and helicopter specialists, luxury automakers, and elite lifestyle innovators for a truly elevated encounter with modern luxury.
📍 Puglia, Italy | 🗓 17 – 19 May 2026 The Business of Luxury Summit, hosted by the Financial Times, explores the forces redefining the global luxury market—from evolving consumer expectations to emerging patterns in high-net-worth spending. The program features insightful discussions, executive panels, and interviews, complemented by a refined champagne reception and gala dinner.
📍 Arizona, USA | 🗓 18 – 21 June 2026 BOND Five Star USA is a high-level business retreat for North America’s luxury hotel design community, connecting top architects, designers, and suppliers shaping the future of hospitality. Across three days of curated meetings and networking, participants engage directly with decision-makers behind the continent’s most prestigious hotel projects, fostering collaboration and meaningful industry relationships.
📍 Aspen, USA | 🗓 19 – 21 June 2026 The Food & Wine Classic in Aspen is one of the world’s most celebrated culinary and lifestyle festivals, featuring live cooking sessions, curated tastings, and expert-led panels with acclaimed chefs and sommeliers.
📍 Singapore | 🗓 29 June – 2 July 2026 A four-day luxury travel event designed for high-level networking, curated business meetings, and global brand exposure that connects brands with the region’s top travel curators. A defining event for luxury hospitality growth across the Pacific.
✨ For WLCC members, select events unlock tailored VIP access and bespoke privileges.
Not yet a member? Consider this your invitation to shape the next chapter of global luxury.
Senior Brand, Marketing, and Omnichannel Leader at Gucci joins WLCC to strengthen leadership in luxury innovation, customer experience, and mentorship.
The World Luxury Chamber of Commerce (WLCC), the leading global network connecting the luxury industry’s most influential brands and leaders, is delighted to announce the appointment of Alberto Menegatti to its Board of Directors.
With over 15 years of experience in luxury retail marketing, omnichannel customer experience, digital transformation, and corporate strategy, Alberto brings invaluable expertise to the WLCC. As Senior Brand, Marketing, and Omnichannel Leader at Gucci – one of the world’s most iconic and prestigious luxury fashion houses – he has led transformative initiatives that blend operational excellence with elevated brand experiences on a global scale.
Starting his career in management consultancy and progressing through leadership roles at Gucci and the Kering group, Alberto is recognized for his holistic leadership style. He excels at fostering collaboration across diverse teams, empowering talent, and driving growth strategies that consistently enhance customer engagement across all sales channels. Holding an MBA from SDA Bocconi and a degree in economics, he combines strategic vision with strong financial insight to deliver meaningful business results.
Beyond his executive achievements, Alberto is passionate about mentorship. He currently mentors emerging leaders in the luxury sector and is eager to help develop WLCC’s mentorship programs designed to support and guide new luxury brands. His dedication to nurturing talent and encouraging innovation aligns perfectly with WLCC’s mission to promote growth and collaboration across the luxury industry.
“We are excited to welcome Alberto Menegatti to the WLCC Board,” said Alexander Chetchikov, President of WLCC. “His deep expertise in digital innovation, omnichannel strategy, and mentorship will be invaluable as we continue to support both established and emerging luxury brands worldwide.”
As a Board member, Alberto will play a key role in advancing WLCC’s mission to foster sustainable growth, set industry standards, and cultivate the next generation of luxury leaders through mentorship and collaborative leadership.
For more information about the World Luxury Chamber of Commerce and its initiatives, please visit www.worldluxurychamber.com.
The World Luxury Chamber of Commerce (WLCC) is excited to welcome Geoffrey Parker, a distinguished British luxury games brand, as its newest member. The induction strengthens WLCC’s mission to connect global brands that set benchmarks in craftsmanship, design, and high-end experiences.
Geoffrey Parker, founded in 1958 by Geoffrey Parker, began with miniature leather-bound books of poetry and literature. Today, under Elliot Parker’s leadership, the company is recognized for its leather backgammon sets, luxury game tables, and great projects that combine high-quality materials with artisanal attention. Every product is made in-house, offering customization options and sustainable practices, including locally sourced packaging, recycled shipping materials, and vegan alternatives for game boards.
“Geoffrey Parker brings a fascinating heritage and a clear approach to quality and design to WLCC, combining a rich heritage with exceptional craftsmanship and innovative design,” said Alexander Chetchikov, President of WLCC. “Their inclusion adds depth to our network and opens opportunities for collaboration and growth within the global luxury community.”
As a WLCC member, Geoffrey Parker gains access to a global network of luxury brands, exclusive promotional opportunities, and strategic collaborations across sectors such as fashion, hospitality, jewelry, and automotive. With a history of combining traditional techniques with modern innovations, the firm continues to influence luxury gaming and design. Its membership in WLCC underscores the company’s role in shaping high-end experiences and supporting industry innovation.
Welcome to The Weekly Edit, your curated digest of the latest in the world of luxury. Each week, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.
Klimt’s ‘Portrait of Elisabeth Lederer’ Fetches $236.4M at Auction
Gustav Klimt’s Portrait of Elisabeth Lederer sold at Sotheby’s for $236.4 million after a prolonged bidding contest, setting new highs for both the artist and any modern artwork at auction. Opening at $130 million, the work drew two competing phone bidders before selling for a $205 million hammer price. The portrait led the sale of the Leonard A. Lauder Collection, acquired by Lauder in the 1980s. Created between 1914 and 1916 and completed after years of revisions, the painting survived wartime seizure and was returned to the family in 1948. Its sale now ranks second only to Salvator Mundi in auction history.
Holiday Season Spurs Fierce Competition Among American Multi-Brand Retailers
This holiday season, American luxury retailers are aggressively competing for shoppers as Saks struggles and Ssense faces bankruptcy. Competitors, including Bloomingdale’s, Mytheresa, FWRD, and Nordstrom, are targeting top customers, vendors, and employees from weakened rivals. Saks has faced declining sales, late payments, and leadership changes, while healthier players are hosting events, enhancing personal shopping, and investing in technology to boost loyalty. Retailers aim to differentiate through service, inventory, and exclusive experiences. Despite broader economic challenges, some brands report growth, showing that demand for luxury remains, especially among top clients who drive a large share of revenue.
Luxury Group Richemont Sees Sales Climb to €10.62 Billion
Swiss luxury group Richemont reported strong performance in the first half of its financial year, driven by its jewellery and watch brands, including Cartier, Van Cleef & Arpels, and Buccellati. Group sales rose 5 percent to €10.62 billion, with notable growth in the US (+15%) and Europe (+23%). The company highlighted the importance of its established market presence and brand desirability, which helped maintain resilience despite economic pressures such as US tariffs. Exceptional pieces in jewellery, watches, and accessories continued to attract consistent demand across regions, contributing to overall revenue growth and market optimism.
Hermès Names Anne-Sarah Panhard Head of Perfume and Beauty Division
Hermès has appointed Anne-Sarah Panhard as managing director of perfume and beauty, effective November 1, succeeding Agnès de Villers. Panhard previously led Hermès Maison and presided over its silverware label, Puiforcat, and joined the company in 2011 as general manager of its Faubourg Saint-Honoré flagship. De Villers will remain chairwoman of Hermès perfume and beauty and take on a new role as executive vice-president of Hermès Maroquinerie-Sellerie métiers. The appointment follows a five percent decline in perfume and beauty sales in the third quarter, attributed mainly to a lack of new product launches, signaling a need for renewed momentum in the division.
Diamond Transparency Takes Center Stage in De Beers’ Latest Report
De Beers Group has issued its 2025 guidance to address the growing presence of synthetic diamonds in the market and reinforce industry transparency. The updated framework requires Sightholders to separate natural and lab-grown stones, conduct thorough supply-chain risk assessments, and use accredited gemmological testing tools. Smaller diamonds (0.08 carats and below) are now covered by the Melee Assurance Protocol, which ensures traceability, secure packaging, and third-party verification. By clearly defining natural, synthetic, and simulant diamonds, the guidance strengthens accountability throughout the supply chain, supports honest disclosure, and protects consumer confidence in the authenticity of diamonds globally.
WLCC recently brought together global luxury leaders for an exceptional edition of the Virtual Networking Event – A Leadership Lounge. This curated gathering united founders, CEOs, strategists, architects, hoteliers, creatives, and cultural thinkers across 8 countries – from the UK, France, Norway, Croatia and Estonia to Vietnam, the Maldives, and Rwanda.
Designed to spark meaningful dialogue and forge authentic connections, the event once again demonstrated why the WLCC community is viewed as the inner circle of global luxury leadership – a private space where real conversations happen, new collaborations emerge, and the future of the industry is shaped.
A Thought-Provoking Theme: “Meaning as the Future of Luxury”
This month’s focus invited attendees to explore one of the most transformative shifts happening in luxury today – the movement from external aesthetics to internal fulfillment, from consumption to purpose, from status to meaning.
Fireside Wisdom with Dr. Martina Olbert
Our fireside chat with Dr. Martina Olbert, Founder & CEO, Meaning Global, one of the world’s leading experts on meaning in business, set the tone for an extraordinary session. Her insights guided the community through six core ideas shaping the next decade of luxury:
1. Meaning is the new currency of luxury Luxury without meaning becomes empty. But when brands embody meaning, they gain cultural depth, emotional resonance, and long-term value.
2. Luxury is evolving from experience to transcendence Future luxury will elevate people – helping them connect, grow, and transform.
3. Humanistic Capitalism is the next frontier Luxury leaders can move from serving markets to serving humanity.
4. Meaning requires new KPIs Beyond sales and awareness, brands must measure fulfillment, symbolism, and human impact.
5. Heritage brands must reclaim authenticity To stay relevant, luxury houses must return to their symbolic truth – not just aesthetics.
6. There is hope – luxury can uplift culture Martina emphasized that leaders have the power to create a more meaningful and human future.
Her message resonated deeply with the WLCC audience and sparked conversations that continued long after the fireside chat ended.
Networking: Where Leaders Connect with Purpose
What makes the Leadership Lounge unique is the atmosphere: intimate, curated, human – and profoundly valuable.
Participants shared their perspectives on how meaning guides their work, exchanged expertise across sectors, and forged connections that felt more like alliances than introductions.
Attendees consistently shared the same sentiment: WLCC networking feels different – deeper, more human, and immediately rewarding.
Insights from the Community
Throughout the session, members highlighted:
A growing demand for luxury grounded in purpose, connection, and authenticity
The need to create experiences that enrich people’s inner lives
The rising value of symbolic meaning and cultural relevance
A shift toward human-centered leadership
Many left with new perspectives, new contacts, and new opportunities – but most importantly, with the feeling of belonging to a circle of leaders who think differently.
Why This Event Mattered
This edition of the Leadership Lounge was powerful because it reminded us that the future of luxury is not louder or faster – it is more meaningful.
Leaders walked away with:
Deeper clarity on where luxury culture is heading
Thought-provoking insights rarely discussed in traditional industry settings
New partnerships and business conversations are already taking shape
A renewed sense of belonging to a high-level, global community
Above all, it showcased what makes WLCC special: We are not just a network – we are a movement shaping the future of global luxury.
What’s Next: For Members
Keep an eye on your inbox – your private invitation for the December Leadership Lounge is already on the way. This is your opportunity to stay connected, stay inspired, and stay ahead.
For Non-Members
If you want to participate in these exclusive conversations, connect with global decision-makers, and join a community that redefines luxury leadership – now is the moment to become a WLCC Member.
Membership is the only way to access the Leadership Lounge and step into the inner circle of global luxury leaders.
See You in December
The next WLCC Leadership Lounge is already scheduled – and it promises to be another powerful gathering of bold minds shaping what luxury becomes next.
The World Luxury Chamber of Commerce (WLCC) is proud to announce the appointment of Kassie Smith to its Board of Directors, marking a significant expansion of the Chamber’s leadership as it accelerates global growth and elevates its influence across luxury markets.
With an award-winning 27-year career spanning real estate development, luxury hospitality, mixed-use master planned communities, international investment strategy, and luxury destination creation, Kassie brings a rare combination of vision, technical mastery, and global development expertise. Her appointment strengthens WLCC’s strategic capabilities in luxury real estate, destination hospitality, and investment partnerships – key verticals driving the next era of value for WLCC members.
As Founding Partner and President of the first project development companies in Las Vegas, Kassie has shaped some of the most iconic luxury environments in the world. Her leadership portfolio includes development consultant to prominent brands; Lake Las Vegas Resort, Trump International, Mandarin Oriental, City Center Las Vegas, and MGM International, alongside more than 250 globally developed resort villas for premier luxury brands including Ritz-Carlton, Hilton, Marriott, and PGA West.
Kassie is recognized for her ability to combine bold vision with highly disciplined development execution – from acquisition and planning to design, construction, and complex financial modeling. Today, she advises and leads investment-driven development initiatives for sophisticated global investors, family offices, and private funds.
A Strategic Addition to WLCC’s Global Mission
Kassie’s expertise will directly support several WLCC priorities:
Expanding WLCC’s footprint in luxury real estate, hospitality, and destination-driven investment ecosystems.
Strengthening the Chamber’s global leadership circles by attracting top-tier developers, investors, and hospitality innovators.
Guiding high-impact partnership models for the WLCC membership community.
Shaping advisory programs for members seeking access to international development, capital strategies, and joint ventures.
Elevating WLCC’s brand influence across premium lifestyle, luxury travel, and real-asset-driven sectors.
Statement from WLCC Leadership
“Kassie embodies the pioneering spirit of global luxury development,” said Alexander Chetchikov, President of WLCC. “Her portfolio, her vision, and her leadership mindset align perfectly with WLCC’s mission to unite the world’s most influential luxury innovators. Her presence on our Board strengthens our ability to create world-class opportunities for our international membership community.”
Statement from Kassie Smith
“WLCC is uniquely positioned to shape the future architecture of the global luxury sector. Its role as a convener of influential leaders, brands, and innovators has never been more important. I am honored to join the Board at this pivotal moment and contribute to strengthening WLCC’s strategic direction, expanding its global presence, and accelerating the development of high-impact initiatives that elevate the Chamber’s influence worldwide. My focus will be on advancing visionary projects, deepening our partnerships across luxury real estate, hospitality, and investment ecosystems, and supporting the evolution of WLCC as a global force in luxury leadership and thought innovation.”
For more information about the World Luxury Chamber of Commerce and its initiatives, please visit www.worldluxurychamber.com.
Author: Philippe Mihailovich & Caroline Taylor Publication Date: 2025 Amazon Rating:4
The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through a focus on learning and collaboration, the Luxury Library seeks to inspire innovation and raise the bar within the luxury sector.
What truly separates a luxury brand from a haute luxury maison?Haute Luxury Branding byPhilippe Mihailovich, Caroline Taylor, and Alane Brunschweiger addresses this question with clarity and depth, providing readers with a structured framework for understanding the pinnacle of brand positioning. Written by Philippe Mihailovich and Caroline Taylor, and adapted to American English by Alane Brunschweiger, the book introduces the HAUTeLUXE Pyramid, a model used in French business schools and now applied worldwide by academics and industry leaders.
Core Lessons
Luxury vs. Haute Luxury: Explains the differences between elite maisons such as Hermès, Chanel, and JAR compared with broader luxury labels like Louis Vuitton and Gucci.
Maison vs. Brand: Shows how heritage, artistry, and mythology distinguish a maison from commercial brand tactics.
HAUTeLUXE Pyramid: Provides a framework covering pillars such as myth creation, symbolic masterpieces, and strategies that reinforce exclusivity.
Case Studies: Presents real-world examples of how leading companies maintain global desirability.
Cultural Perspectives: Contrasts the French and European traditions with the Anglo-American approach to brand building.
Contemporary Issues: Addresses sustainability, digital transformation, and shifting consumer behavior as they impact the luxury sector.
The book is especially valuable for strategists and brand leaders seeking long-term positioning strategies grounded in culture, storytelling, and selective exclusivity. Whether you’re building a brand, reviving a heritage house, or studying luxury marketing, this guide gives you both theory and practical insight into how the world’s most exclusive maisons endure.
Authenticity remains the foundation of value, and few materials embody this principle more than the natural diamond. As synthetic alternatives grow increasingly sophisticated, De Beers Group’s “Standard Guidance: Undisclosed Synthetic Diamonds 2025” reaffirms the industry’s collective responsibility to protect transparency, integrity, and trust. The report outlines updated Best Practice Principles (BPPs) that reinforce accountability throughout the diamond supply chain, addressing the rising risk of undisclosed synthetic stones entering global markets.
Understanding Today’s Diamond Landscape
To better understand the context, the diamond industry has evolved at a faster pace than ever before in recent years. Alongside natural diamonds, formed deep within the Earth over billions of years, technology has enabled the creation of diamonds in laboratories that resemble those mined from nature almost identically. These lab-grown stones are not inherently negative; they simply represent a different category of product. The challenge arises when synthetic diamonds are sold or mixed into the natural supply without disclosure.
The guidance emerges in response to mounting reports of synthetic diamonds being misrepresented as natural. Such acts, whether deliberate or accidental, pose not only reputational risks but also potential legal consequences, including fraud investigations and the loss of Sightholder status. De Beers’ position is clear: synthetic diamonds have a legitimate market presence, but disclosure is non-negotiable.
Key Definitions and Framework
The report refines critical terminology that anchors industry standards. A diamond is defined strictly as a mineral created entirely by nature. By contrast, synthetic diamonds result from human intervention, typically through High Pressure High Temperature (HPHT) or Chemical Vapor Deposition (CVD) processes, while simulants merely imitate the appearance without sharing diamond’s natural properties. These precise definitions ensure clarity in trade, marketing, and certification.
Guidance for Sightholders
To safeguard the authenticity of stones 0.08 carats and above, Sightholders are required to conduct detailed risk assessments of their supply pipelines. Key actions include:
Implementing policies that segregate natural from synthetic operations
Testing high-risk parcels using accredited gemmological instruments such as DiamondSure™, DiamondView™, and the Automated Melee Screening (AMS) system
Maintaining auditable systems that document testing, training, and incident reporting
Providing written and verbal disclosure of diamond origin at every stage of sale
Sightholders must establish a Chain of Accountability, a transparent assurance process confirming that every diamond is natural and untreated. This principle extends to factory controls, contractor oversight, and “Know Your Supplier” (KYS) protocols.
The Melee Assurance Protocol
Recognizing the unique challenges of smaller stones (0.08ct and below), De Beers introduces the “BPP Melee Assurance Protocol”. This mechanism verifies that these diamonds originate from natural sources and remain segregated through tamper-evident packaging, third-party auditing, and contractor verification. The system underscores traceability as a hallmark of confidence for manufacturers and consumers alike.
Safeguarding the Diamond’s Truth
The report positions transparency as both an ethical imperative and a commercial safeguard. In an age when authenticity defines luxury, De Beers’ updated framework strengthens the bond of trust between miner, maker, and consumer. It reminds the industry that the enduring allure of the diamond depends not merely on brilliance, but on the truth that lies within each stone.
WLCC Perspective: For newcomers to the industry, understanding how companies ensure transparency and authenticity is essential, as this trust forms the foundation upon which the entire luxury diamond trade is built.
On Thursday, March 26, 2026, Geneva will host an exclusive gathering where luxury meets impact: TALK No Water No Us, an initiative led by WLCC Board Member Malek Semar, founder and CEO of No Water No Us. More than an event, this is a platform for high-level dialogue on water scarcity, sustainable urban living, and responsible innovation, bringing together global leaders in business, government, art, sport, and more.
Malek Semar embodies the mission he champions. Raised in a remote Algerian village in Kabylia without access to water or electricity, he developed a lifelong dedication to addressing water challenges. Since founding No Water No Us in 2018, Malek has become an international water advocate, speaker, and educator in sustainable luxury. He was named the “Great Witness of Water” at France’s Economic, Social, and Environmental Council (CESE) in 2024 and continues to drive initiatives that connect business, art, and community impact.
Malek Semar at a workshop in St. James’s Palace. Image credit: Ian Jones
No Water No US has the great honor of participating in the workshops at St. James’s Palace, hosted by His Majesty King Charles III. The organization joins a selected group of scientists, experts, NGOs, CEOs, ambassadors, business leaders, and Indigenous leaders to develop concrete solutions aimed at accelerating the transition to a Nature-First economy. Its recommendations are prepared for HM King Charles III, with the intention of supporting implementation efforts to help reshape the world as it should be. The Circular Bioeconomy Alliance (CBA) was established by HM King Charles III in 2020.
Event Details:
Event: TALK No Water No Us
Date: Thursday, March 26, 2026
Venue: La Réserve Hotel & Spa, Geneva
Host / Key Figure: Malek Semar, Founder & CEO of No Water No Us
Guest of Honor / Panelist: Keith James, Mayor of West Palm Beach
Focus: Water scarcity, sustainable urban living, and responsible innovation
This edition of the Talk will spotlight West Palm Beach as a model city for sustainable urban development. Keith James, “Strong Mayor” of West Palm Beach, will join as a guest of honor and panelist, sharing insights into the city’s successful integration of technology, ecological transition, and public-private partnerships. Together with Malek, they will guide discussions on replicable solutions and inspire actionable strategies for cities worldwide.
Malek Semar, Keith James, and Sabah Kaddouri. Image credit: NWNU
“As a Strong Mayor and CEO of my city, my greatest responsibility is to create a community where every resident has the chance to thrive. I work on a daily basis to shape the entire ecosystem for an ideal city. I am thrilled to be invited by No Water No Us to share my vision and best practices. I am sensitive to the themes promoted by the NGO and think that systemic water management should be a priority.” – Keith James.
Additional Speakers:
Left Image: Junior ZOKA, Bafétimbi Gomis, Malek Semar / Right Image: DR MAX, Malek Semar
Bafétimbi Gomis | Professional Football Player – Investor
“Water is an essential human right. As No Water No Us Ambassador, I am delighted to share my vision and commitment during this Talk, particularly through the global influence of football to better unite around just causes. Everyone should make water a top priority.”
Dr. Massimiliano Mayrhofer | Scientific Director – Palace Merano
“My region is aware of the miracle of water for health. The alpine-Mediterranean climate is what makes Palace Merano unique. I am thrilled to share my philosophy and best practices at Talk No Water No Us.”
The evening at La Réserve Hotel & Spa Geneva will feature a media studio, live interviews, entertainment, and a private networking dinner with CEOs, public officials, and cultural leaders. Sponsors will be woven into the narrative, from on-stage mentions and video features to post-event PR, ensuring a lasting association with meaningful luxury and sustainable innovation.
While the event itself is independently organized by No Water No Us, it is currently inviting sponsors who wish to contribute to its mission and gain visibility among an influential audience of business leaders, public institutions, and international media.
Sponsorship offers brands the chance to demonstrate a genuine commitment to ESG values and to be part of a high-profile platform shaping the future of sustainable innovation.
For WLCC members, this initiative represents a meaningful opportunity to stand alongside a cause that aligns with the Chamber’s vision of “Luxury with Purpose.” As a supporting partner, WLCC amplifies this dialogue within its global network, highlighting how luxury can drive social and environmental impact.
For brands seeking visibility, thought leadership, and a credible platform for ESG engagement, TALK No Water No Us offers an unparalleled opportunity to align with global sustainability leaders and the next generation of responsible luxury innovation.
With more than two decades of experience in the global tourism sector, Rasbey brings deep expertise in global destination development and luxury positioning – further strengthening WLCC’s mission to unite visionary leaders and promote excellence across the world of luxury.
In his current capacity at RAKTDA, Rasbey directs the ongoing development of tourism in Ras Al Khaimah. He plays a vital role in driving the Emirate’s Destination 2030 strategy, aiming to attract over 3.5 million visitors and leading initiatives in collaboration with prominent international organisations to enhance the destination’s global standing. Ras Al Khaimah is evolving into a premier luxury destination, transitioning its reputation from an emerging market to one recognised for authentic luxury experiences that prioritise nature, sustainability, and cultural richness.
Since joining RAKTDA in 2018, he has initiated and managed numerous strategic partnerships with esteemed global entities to further increase both visibility and visitor numbers for Ras Al Khaimah. He successfully steered the Authority through the challenging pandemic period, achieving record-breaking visitor numbers year-to-date and positioning Ras Al Khaimah as a global hub for high-profile events such as the World Travel & Tourism Council (WTTC) Leadership Summit, the Arabian Aviation Summit, the 2024 WMF Minifootball World Cup, and the Global Citizen Forum.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented: “We are delighted to welcome Iyad Rasbey to our Board. His achievements in transforming Ras Al Khaimah into a model of sustainable luxury tourism perfectly align with WLCC’s commitment to fostering innovation and excellence within the global luxury community. Iyad’s perspective on destination marketing and long-term brand development will bring exceptional value to our initiatives.”
As part of his collaboration with WLCC, Rasbey will also share a case study on Ras Al Khaimah’s repositioning as a luxury destination, which will be featured in The Luxury People Podcast and upcoming WLCC publications.
Rasbey’s appointment underscores WLCC’s vision to bring together leaders from diverse sectors who redefine the meaning of luxury through innovation, sustainability, and cultural relevance.
For more information about the World Luxury Chamber of Commerce and its initiatives, please visit www.worldluxurychamber.com.
From Maison to Metaverse: The New Realm of Luxury Experience
A diamond necklace no longer needs to glimmer under glass to feel precious. Today, it might shimmer inside a virtual world, worn by an avatar, certified on the blockchain, and admired by millions who will never touch it. Luxury is changing, and fast. What was once defined by craftsmanship, rarity, and heritage is now being rewritten through code, pixels, and immersive experiences. The metaverse has become the new atelier of imagination, reshaping what it means to own, desire, and belong.
The New Meaning of Exclusivity
A limited-edition timepiece, a couture gown, or a private client experience. In the digital world, rarity is expressed through non-fungible tokens (NFTs) and limited-edition digital goods. These assets replicate the codes of luxury: authenticity, provenance, and limitation, but within a decentralized ecosystem. Collectors now invest in virtual handbags, jewelry, and even architectural spaces, all of which are authenticated through blockchain technology. Digital exclusivity has become the modern heir to the waiting list.
Immersion as Experience
Luxury has always been experiential, but the metaverse transforms that experience into something participatory. Virtual stores allow visitors to explore collections as avatars, attend digital fashion shows, or interact directly with brand ambassadors in 3D environments. The difference lies in presence: instead of watching luxury, consumers can now enter it.
Brands are discovering that these activations do more than entertain; they extend the brand story into a new dimension, engaging a younger audience that values both creativity and digital ownership.
Digital Artistry and Craft
The rise of digital artisans, designers who shape garments and accessories in 3D, is challenging conventional ideas of craftsmanship. Virtual fashion is just as intricate as its physical counterpart; it demands technical skill, design intuition, and aesthetic precision. The “atelier” of the future may exist on a screen, yet the emotion it evokes remains rooted in artistry and imagination. This evolution reflects how luxury can preserve its essence even as its materials change.
Sustainability and Access
Virtual fashion offers an intriguing advantage: it decouples creativity from physical production. Digital collections reduce waste, minimize environmental impact, and allow for experimentation without the costs of materials or logistics. At the same time, it opens doors for new audiences who can participate in the luxury experience through avatars and virtual worlds, democratizing access without diminishing exclusivity.
Example: Bulgari’s Step into the Metaverse
As SDA Bocconi notes, LVMH’s Bulgari recently launched an exclusive virtual world on the South Korean social platform “Zepeto” after announcing its entry into the metaverse at VivaTech 2022. The initiative exemplifies how luxury houses are exploring virtual assets, from NFTs and collectibles to immersive augmented and virtual reality (AR/VR) experiences. These spaces, which can exist on platforms like Roblox, Decentraland, or Meta’s Horizon Worlds, allow brands to create meaningful digital encounters while maintaining their aura of rarity and sophistication.
The Road Ahead
The luxury industry is moving toward a hybrid era, one that merges tangible heritage with digital innovation. The maisons that endure will be those that understand how to translate emotion, exclusivity, and storytelling into every layer of their digital presence. The metaverse is not replacing craftsmanship; it is extending it into new dimensions, where authenticity and aspiration still define the experience, just through a different kind of canvas.
Imagine tracing volcanic horizons in the Canary Islands or drifting through golden vineyards along the canals of southern France—7 Seas 2 See invites you to experience both in two unforgettable cruises designed for travelers who crave beauty, indulgence, and depth. These carefully designed itineraries invite guests to immerse themselves in distinctive destinations where culture, cuisine, and natural beauty unfold at a more thoughtful pace. In 2026, travelers will have the opportunity to choose between the volcanic landscapes of the Canary Islands in April or the tranquil waterways of southern France in October, two voyages that embody the essence of slow luxury travel.
A Journey Through the Canary Islands — April 11–21, 2026
The first adventure takes place across the enchanting Canary Islands. Spanning 11 days, this cruise traces a route that brings guests face to face with some of the most compelling contrasts in Europe. Beginning on Tenerife, travelers can soak in the dramatic vistas of volcanic cliffs and explore vibrant towns steeped in history. On La Palma, lush green landscapes meet serene beaches, creating a sanctuary for those who love nature at its purest.
As the voyage continues, each island reveals its unique personality. Gran Canaria seduces with golden dunes and cultural treasures, while smaller ports offer colonial charm, UNESCO-recognized wonders, and encounters with traditions that have been carefully preserved through centuries. Days at sea allow for unhurried reflection, while excursions ashore invite discovery, whether it is wandering through old town streets, tasting regional specialties, or simply standing in awe of landscapes that feel otherworldly. The Canary Islands cruise fuses the restorative calm of ocean travel with the thrill of discovery, offering both adventure and repose in equal measure.
The South of France: Golf, Gastronomy, and Culture — October 8–14, 2026
Later in the year, 7 Seas 2 See invites travelers to the South of France for a very different kind of experience—one that is intimate, leisurely, and rich in French elegance. This seven-day river barge journey follows sun-dappled waterways where life moves slowly, giving guests the space to breathe, savor, and immerse themselves in the region’s rhythms.
Aboard a luxury barge, the days flow effortlessly between relaxing on deck, cycling along quiet towpaths, and exploring medieval villages and vineyards that line the canals. The itinerary also incorporates golf at hand-picked courses, adding a layer of activity to balance the slower pace of barge life. Evenings are designed for indulgence, with exquisite Provençal meals prepared by talented chefs, paired with wines sourced directly from surrounding estates. Local markets, family-run restaurants, and private tastings bring depth to the gastronomic experience, making each day an exploration not only of landscapes but also of flavors.
Cultural excursions round out the journey, from wandering through cobbled village squares to admiring timeless architecture. The South of France cruise is more than a holiday; it is an immersion into a way of life, one defined by savoring every detail and allowing time to expand.
The Spirit of 7 Seas 2 See
What unites these two very different itineraries is the philosophy of curated luxury travel. Instead of rushing from place to place, each journey is designed to slow the pace, deepen the experience, and create space for travelers to fully absorb their surroundings. Whether standing on a volcanic ridge overlooking the Atlantic or sipping a glass of rosé as a barge glides silently under plane trees, guests are invited to be present in the moment. This sense of immersion and intentionality sets 7 Seas 2 See apart in the world of boutique cruising.
A New Chapter: Membership in the World Luxury Chamber of Commerce
Adding to its momentum, 7 Seas 2 See has recently become a proud member of the World Luxury Chamber of Commerce (WLCC). This global community unites some of the world’s finest luxury brands, celebrating their contributions while fostering meaningful growth. Membership offers access to exclusive experiences, global promotion, and opportunities to engage with a network of leaders across industries. For 7 Seas 2 See, this affiliation reinforces its dedication to distinction and enhances the promise of its curated cruises by aligning with the highest standards of luxury travel.
A Promise of Unforgettable Experiences
In 2026, travelers who embark on one of these two extraordinary journeys will embark on a holiday and embrace a philosophy of travel that values connection, discovery, and pleasure in its purest form. The Canary Islands cruise offers dramatic landscapes and island cultures that captivate the senses, while the South of France barge experience immerses guests in the region’s gastronomy, history, and timeless charm. Both itineraries embody 7 Seas 2 See’s dedication to thoughtful, luxurious travel designed to leave lasting impressions.
For those seeking to step away from the ordinary and into a journey that nourishes both body and spirit, 7 Seas 2 See’s bespoke cruises are an invitation to experience the world not just as a destination, but as a memory in the making.
Your magical cruise experience is just one click away.
Welcome to The Weekly Edit, your curated digest of the latest in the world of luxury. Each week, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.
Luxury Real Estate Market Poised to Exceed $338 Billion by 2030
The U.S. luxury real estate market is thriving, projected to exceed $338 billion by 2030, driven largely by cash-rich buyers and intergenerational wealth transfer. While the broader housing market faces affordability pressures, high-net-worth individuals are snapping up properties without financing, closing faster, and strengthening offers in competitive bidding. The fastest growth is expected in Sunbelt states like Florida, Georgia, and the Carolinas, where low taxes, warm weather, and lifestyle amenities attract affluent buyers. Cash transactions dominate high-end sales, particularly for homes above $2 million, insulating the luxury sector from mortgage volatility and ensuring sustained demand and pricing resilience at the top tier.
Kering Launches CRAFT Program with Shanghai Fashion Week
Kering has partnered with Shanghai Fashion Week to launch Kering CRAFT, a new cross-continental residency designed to support rising Chinese designers through training in Milan, Paris, and Shanghai. Announced at the CIIE, the program focuses on artisanship, fashion, and technology, aiming to strengthen links between China and Europe while helping young talent develop stronger creative and business skills. An international jury will select participants, who will gain direct exposure to industry leaders and new ways of working. The initiative also enhances Shanghai Fashion Week’s global presence by fostering broader creative exchange and promoting the development of future Chinese fashion leaders.
Saks and Neiman Marcus Present Miami Bejeweled Ball
Saks Fifth Avenue and Neiman Marcus hosted their third Bejeweled Ball on November 5 at the Faena Hotel in Miami Beach, concluding a week of private shopping events featuring major jewelry and watch brands. It was the first Ball since Saks Global acquired Neiman Marcus in late 2024. Brands such as Boucheron, Chopard, Pomellato, Siegelson, Etho Maria, and Yeprem showcased pieces, nearly half created solely for the event. Inspired by tropical, vintage botanical themes, the evening offered client presentations, live music, and thematic installations, reflecting a strong interest in high-end jewelry and the retailers’ ongoing collaboration with leading luxury brands.
The meaning of luxury is changing, shifting from ownership to personal transformation, as Daniel Langer explains. Today’s clients expect more than products; they seek identity, emotional impact, and a sense of belonging. Luxury brands must rethink every interaction, from sales associates to boutiques and digital platforms, focusing on storytelling, authenticity, and emotional resonance. Training should go beyond features to inspire and engage clients, turning purchases into experiences. Each product and campaign should act as a catalyst for confidence, inspiration, and empowerment. Brands that embrace this shift will shape the future of luxury, while those clinging to transactional approaches risk being admired but ultimately forgotten.
IndustryReport: The Present & Future Luxury Equation By KPMG
After years of rapid growth, the luxury sector is entering a moment of transformation. KPMG’s “Luxury in the Midst of Change 2025” shows that global sales contracted in 2024, revealing polarization: ultra-luxury thrives while broader segments face slower demand. Brands are responding with AI-driven personalization, operational efficiency, and expansion into lifestyle sectors like hospitality, wellness, and beauty. Heritage, sustainability, and the booming second-hand market are reshaping strategies, while mergers drive access to new clients and technology. The future of luxury hinges on balancing exclusivity with inclusivity, tradition with innovation, and profit with purpose, rewarding brands that master change with lasting relevance.
Luxury People Podcast | EPISODE 3with Philippe Mihailovich
In this episode of the 𝘓𝘶𝘹𝘶𝘳𝘺 𝘗𝘦𝘰𝘱𝘭𝘦 𝘗𝘰𝘥𝘤𝘢𝘴𝘵, presented by the World Luxury Chamber of Commerce, host António Paraíso is joined by haute luxury expert Philippe Mihailovich, founder of HAUTeLUXE and an Honorary WLCC Board Member. According to Philippe, in France, the craftsmen are the Kings and the artists the gods – so join us for an exclusive deep dive into the world of haute luxury. Whether you’re a luxury enthusiast, marketer, or industry insider, Philippe’s profound insights on brand strategy, ethical sourcing, and the future of luxury offer invaluable knowledge and inspiration.
After Mountain Hub Gourmet was selected among the TOP 100 Restaurants of the World, by the Luxury Lifestyle Awards, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, met with Marcel Tauschek, Head Chef of the gourmet restaurant at Hilton Munich Airport.
In this exclusive interview, Marcel provides insights into the evolution of modern luxury, the art behind Alpine-inspired cuisine, and the future of fine dining.
Alexander Chetchikov: Marcel, congratulations on Mountain Hub Gourmet’s recent recognition as one of the TOP 100 Restaurants of the world. How does it feel to have your restaurant celebrated on an international level?
Marcel Tauschek: Thank you very much. It is, of course, a great honor when our work is recognized outside of Germany. For me, it is confirmation that we are on the right track with our philosophy: genuine craftsmanship, a clear culinary vision, and a deep understanding of the product. The award belongs to my entire team—without their passion and precision, such success would not be possible.
AC: How do you think the concept of luxury dining has evolved in recent years, and what role does authenticity play in offering your guests an unforgettable experience?
MT: Today, luxury has less to do with opulence or perfection in the classic sense and more to do with authenticity, tranquility, and relevance. Our guests immediately sense whether something is genuinely thought out and implemented. For me, authenticity means not imitating something, but showcasing your own region, your own craftsmanship, and your own attitude—reduced to the essentials, but with depth.
AC: Guests often describe Mountain Hub Gourmet as both sophisticated and inviting. How do you strike a balance between sophistication and accessibility in your restaurant philosophy and service?
MT: We want fine dining that touches people – not intimidates them. For us, it’s about precision, but also warmth. A menu can be complex, but never complicated. The best moments arise when a dish or a moment of service is not only technically perfect, but also works on an emotional level. That’s exactly what we try to achieve every evening.
AC: Luxury is often defined by the smallest details. What are some of the subtle details at Mountain Hub Gourmet that you think make the biggest impression on your guests?
MT: Many things only become apparent at second glance. For example, how a plate is served at the right temperature, how a sauce complements the main dish, or how the lighting and acoustics in the room affect the experience. We pay close attention to these subtle nuances. The interaction between the kitchen and service is another such detail—our guests can sense when everything is in harmony.
AC: Your industry, hospitality and fine dining, is constantly changing. How do you and your team stay ahead of trends while preserving the distinctive identity of your restaurant?
MT: We observe trends, but we don’t chase them. I believe that a strong identity is more important than short-term innovation. We cook with a clear reference to the Alpine region and interpret it in our own way – modern, but never interchangeable. We draw inspiration from art, music, and travel rather than food trends.
AC: Sustainability is playing an increasingly central role in modern gastronomy. How does your team approach sourcing and menu planning in order to respect both the environment and culinary tradition?
MT: Sustainability is a matter of course for us – it starts with purchasing, not marketing. We work closely with producers from the region whom we know personally. Many products come from Bavaria or Tyrol, some also from northern Italy. It is important to us to process everything with respect – from the root to the fillet. For me, that is true sustainability: mindfulness towards the product and the people behind it.
AC: Thanks to its location in the Hilton Munich Airport, Mountain Hub Gourmet has a truly international audience. How do you design the culinary experience to appeal to both international travelers and local guests?
MT: That’s an exciting challenge. Our cuisine has a distinct Alpine character, but it speaks a universal language. Guests from Australia or the US appreciate the regionality and precision, while Munich and Tyrolean guests recognize the Alpine soul. It’s this bridge between home and the world that defines us—and fits perfectly with our location.
AC: What excites you most about the future of Mountain Hub Gourmet and what can guests look forward to in the coming year?
MT: We want to further develop the idea of modern fine dining – lighter, more conscious, more personal. Alpine cuisine offers so many facets that have yet to be explored. For the coming year, we are planning new menus with an even stronger focus on seasons and textures – and perhaps a culinary surprise or two that will broaden horizons.
It was a pleasure to speak with Marcel Tauschek, whose thoughtful approach to leadership and hospitality further strengthens Mountain Hub Gourmet’s global reputation. His attitude demonstrates a deep understanding of what true luxury means today: a balance of authenticity, innovation, and humanity.
Gheya Boulware, founder of Lord & Partners, brings experience across design, production, sales, and marketing. In this interview with Alexander Chetchikov, president of World Luxury Chamber of Commerce, she explains how luxury brands can assess their current position, address gaps in their operations, and make strategic decisions that support both creative vision and business growth.
Alexander Chetchikov: Gheya, with your experience across design, production, sales, and marketing, how do you approach assessing a luxury brand’s current equity and identifying the areas that need the most attention?
Gheya Boulware: My multi-faceted background is honestly my greatest superpower. Working across design, production, sales, and marketing gave me a full 360-degree view of how a luxury brand grows from concept to consumer. Early in my career, especially working with independent designers, I realized I wanted to understand the entire machine, not just one part of it. That balance between art and commerce is what allows me today to help luxury fashion and beauty brands understand their true equity and where they stand in the market.
When I assess a brand, I never look at marketing in isolation. Once I moved into marketing, I started to see how many business models were fragmented. The creative side would be running one way, the product team another, and the commercial side would be trying to catch up. Many founders assume brand equity comes only from storytelling or communications. It plays a role, but equity is built when product, brand, and business move in sync.
So my approach is holistic. I audit the product pipeline, pricing logic, innovation gaps, brand health, customer experience, and the commercial engine. I look for where the disconnects are, because when one area is weak, it drags the others down. There is rarely a single area that needs attention. The priority is creating an interconnected system where product strategy, brand positioning, and revenue strategy reinforce each other.
That’s when a brand gains real equity. That is the foundation luxury businesses need if they want longevity, not just a moment of hype.
AC: What inspired you to launch Lord & Partners, and how do you differentiate your consultancy from others in the luxury fashion and beauty space?
GB: I launched Lord & Partners because the next generation of luxury fashion and prestige beauty brands is facing a new kind of complexity. The industry is more commercial, more competitive, and more saturated than ever. Brands are expected to grow fast, innovate constantly, and still maintain a clear point of view. Most designers or founders don’t need another agency delivering fragmented PR or marketing work. They need a long-term partner who thinks about the entire brand and business.
Lord & Partners was built to fill that gap. We focus on holistic brand management, not isolated services. That means we support everything tied to growth: product strategy, innovation opportunities, whitespace evaluation, commercial planning, brand health, revenue optimization, and long-term brand equity. We streamline these pieces so the brand operates like a true luxury business, not a collection of disconnected activities.
Our difference is simple. We do not function as a traditional PR agency. We operate as a strategic partner with our clients and guide every decision that impacts brand valuation, market relevance, and long-term success.
AC: In your work with both global beauty groups and independent innovators, what common challenges do luxury brands face when maintaining their identity while pursuing growth?
GB: There are a lot of challenges at play in luxury, from broad economic pressures like inflation to shifts in consumer behavior. Those matter, but what I’ve consistently seen have the greatest impact are the internal conflicts happening long before external forces even hit. Many luxury fashion and beauty founders or executives assume the external market has the most power to disrupt a brand, yet those disruptions only become damaging when the brand isn’t structurally prepared to engage them.
The foundational pieces inside the business—talent, operations, creative clarity, commercial logic—set the tone for whether a brand can grow without losing itself. For independent designers, I noticed the issues usually stem from not having a fully scaled team. You see talent gaps, burnout, and creative direction that is strong artistically but not always translated into commercial strategy. With large beauty groups and independently owned beauty brands, the problems look different but come from the same root. You often see fragmented teams, creative and production divisions working in silos, and decision-making bottlenecks that slow the business down.
For new and emerging brands, the biggest struggle is that brand activities aren’t streamlined and teams often work in silos (if there even is a team). Limited budgets create talent gaps, which only magnify the pressure. Once growth hits, every weakness becomes visible. Scaling gets harder, decision-making slows, and creative and commercial priorities stop reinforcing each other. These brands need tighter operations and internal structures that can actually support momentum. This is where strategic brand equity partners like us step in. Lord & Partners becomes the brand equity and management partner that helps emerging luxury fashion and beauty brands close these gaps and move forward with cohesion.
AC: How do you guide emerging luxury fashion designers and beauty founders to make strategic decisions that build long-term brand value while still protecting their creativity and point of view?
GB: Most emerging founders start independently, even those who have been operating for years. They are talented and ambitious, but they are competing in a category where legacy houses already have capital, teams, and institutional knowledge that protect their dominance. New luxury brands need a lot of support in those early stages. They are still building brand equity in a space where the benchmarks are incredibly high.
Creatively, these founders have real stories and real authenticity, which matters deeply to today’s customers. The challenge is that luxury operates by a different playbook. Craftsmanship, consistency, and commercial structure have to be just as strong as the creative vision. Many designers know exactly what they want the product and collection narrative to be, but they also need a strategy that makes the business viable long term.
Our role is to stand beside these founders and reinforce both sides. We protect the story and the creative intent, while making sure there is a commercial path that supports growth. More specifically, we advise emerging luxury fashion and beauty brands across the full 360 degrees: brand management, brand equity, marketing and communications, go-to-market, CRM and loyalty, product and assortment strategy, operations, and revenue planning. We help them make decisions that align creativity with business logic so they can scale without losing the depth and meaning that make them luxury in the first place.
AC: Looking ahead, what trends or shifts do you see having the biggest impact on the luxury fashion and beauty industry over the next five to ten years?
GB: Fashion and beauty are different industries, but they move in parallel. Both are creative, highly commercial, and built on emotional impact. The shifts ahead will come from how consumers value creativity, experiences, and long-term brand trust.
For luxury fashion, we will see a continued slowdown in seasonal cycles. Creative director burnout and constant turnover at legacy houses are already signaling the need for more sustainable approaches. Emerging fashion brands will benefit from this shift because they can grow at their own pace without chasing trend cycles. As consumers pull back from overconsumption, we will see stronger interest in low-waste models, craftsmanship, and sustainability built into the product from day one. Once the global luxury slowdown stabilizes, aspirational customers will return with a different mindset: fewer pieces, better quality, deeper meaning.
For beauty, especially luxury and prestige, science will continue to be the backbone, but emotional appeal will be the differentiator. The next decade will bring bigger cross-industry collaborations, especially in travel and hospitality. Expect to see beauty brands creating spa-like environments, wellness concepts, and boutique-hotel experiences that let consumers feel the brand, not just buy it. The line between beauty, wellness, and luxury lifestyle will only get thinner.
Across both sectors, the reality is unchanged: this is still a business. Agency models will evolve. Brands cannot afford partners who only touch one piece of the puzzle. They will need strategic partners with a 360-degree understanding of product, brand, and business. Short-term buzz will matter less, and long-term brand equity will matter more.
Behind all of this, technology will reshape workflows. AI will advance creative production, product development, marketing, and operations. Luxury brands will adapt to a new consumer who values experiences over accumulation. Data will become central, and new metrics will emerge to measure true brand performance.
The next decade will reward brands that slow down, build smarter, and create deeper value at every single touchpoint.
Thank you, Gheya! Boulware’s approach shows that a luxury brand’s strength comes from integrating creative, operational, and commercial decisions. For emerging designers and established brands alike, thoughtful planning and cohesive execution are key to maintaining value and relevance in a competitive market.
After years of exceptional growth, the luxury sector finds itself at a defining moment. KPMG’s “Luxury in the Midst of Change 2025” investigates how the industry’s leading players are steering through turbulence to secure long-term relevance. Supported by interviews and data from 180 professionals across major markets, the report uncovers the strategies shaping luxury’s next chapter, one where creativity, technology, and responsibility must coexist to sustain desire and value in a changing world.
Market Slowdown and Polarization
For the first time since the pandemic, global luxury sales contracted in 2024, revealing the fragility of a sector that had appeared insulated from macroeconomic turbulence. While ultra-luxury products, particularly watches and fine jewelry, continue to perform well, most categories are now confronting slower growth due to reduced consumer confidence in key Asian markets and shifts in global spending patterns.
Prices of leading luxury brands have risen 54% since 2019, a move that drove short-term profitability but eroded purchasing enthusiasm among a broader clientele.
Very Important Customers (VICs), who represent fewer than 2% of consumers, now account for almost 40% of total sales, illustrating the growing polarization between the ultra-luxury and accessible segments.
53% of professionals surveyed consider personalized client experiences their top strategic focus, signaling a shift toward deeper engagement rather than mere product expansion.
Short-Term Adjustments
As brands adapt to tighter conditions, the report highlights a decisive movement toward operational efficiency and smarter use of technology. Cost optimization is no longer synonymous with austerity but with strategic precision: refining processes, supply chains, and communications without diluting the perceived value of products.
Artificial intelligence has emerged as a major catalyst. Nearly three-quarters of professionals surveyed view AI’s impact on customer engagement positively. Its applications extend from advanced data analytics to predictive logistics, allowing Maisons to anticipate demand, tailor marketing content, and personalize interactions. Chanel’s AI-driven campaigns, for instance, achieved double-digit gains in online engagement, demonstrating how innovation can enhance desirability while maintaining exclusivity.
Digital transformation also extends to creative and production processes. In sectors such as watchmaking and couture, AI now assists in generating prototypes, optimizing design cycles, and improving material efficiency, all without undermining human artistry
Long Term Shifts
Beyond immediate pressures, KPMG’s study identifies a structural transition within the luxury landscape. The world’s leading groups (LVMH, Kering, Richemont, and L’Oréal) are changing the perimeter of luxury by expanding into hospitality, wellness, and beauty. These categories, once considered peripheral, now serve as gateways to a more immersive brand experience and represent powerful channels for long-term client engagement.
Mergers and acquisitions remain a critical lever for growth and strategic renewal. Fifty-nine percent of executives cite access to new clients as the primary motivation behind acquisitions, followed by technology integration and product diversification. Notable moves include L’Oréal’s partnerships in high-end skincare and LVMH’s growing footprint in hotel and wellness ventures. Such strategies demonstrate how luxury Maisons are evolving from product-driven enterprises into holistic lifestyle ecosystems.
Equally important is the renewed focus on heritage. After a decade of rapid digital experimentation, many Maisons are returning to their origins, reinvesting in signature products and artisanal know-how. This return to authenticity, coupled with selective innovation, strengthens identity and ensures longevity. The challenge lies in balancing modern relevance with historical depth, a principle increasingly vital to the sector’s credibility.
Sustainability & the Second Hand Market
Sustainability is emerging not merely as a moral imperative but as a defining business driver. Consumers, especially younger generations, are now making purchasing decisions informed by ethical and environmental awareness. KPMG’s findings reveal that the integration of sustainability principles can enhance brand value and operational resilience simultaneously.
The circular economy is gaining traction as an extension of this shift. The global market for pre-owned luxury goods reached approximately €48 billion in 2023, expanding by seven percent year-on-year. While only a minority of brands have fully integrated second-hand channels into their operations, over half are exploring strategies to participate, either through certified resale platforms or take-back programs that reinforce authenticity and traceability.
Sustainability also extends to supply chains, materials, and logistics. Innovations such as low-carbon maritime transport and the use of recycled or traceable materials underscore the dual benefits of environmental responsibility and long-term profitability. Increasingly, these initiatives are viewed not as constraints but as opportunities to future-proof the industry against both regulatory and reputational risks.
Strategic Conclusions
The analysis underscores that luxury stands at a crossroads between continuity and reinvention. The sector’s next chapter will depend on balancing exclusivity with inclusivity, technology with tradition, and profitability with purpose. For luxury Maisons, resilience will not lie in resisting change but in mastering it, preserving heritage while adapting to a world where meaning, experience, and authenticity drive lasting value.
WLCC Perspective: As sustainability evolves from statement to standard, luxury brands must align purpose with performance, proving that responsibility can elevate, rather than constrain, creative excellence. Also, brands must learn how to balance innovation with heritage: Leverage AI and tech in design and operations while preserving artisanal and cultural authenticity.
Very proudly, the World Luxury Chamber of Commerce (WLCC)announces thatLEI Interior Designhas joined its global network. The company is a leading full-service design practice and is announcing its growing presence in the architecture and interior design industry. Delivering high-quality solutions for both residential and commercial spaces, the firm transforms concepts into realized designs, combining thoughtful planning with high-quality execution to create environments that reflect both style and functionality.
Operating from Dubai, LEI Interior Design specializes in creating spaces that are tailored to the needs and personality of each client. The practice focuses on advanced engineering systems, innovative design materials, and construction solutions, ensuring that every project meets the highest standards of quality.
The team of international designers works closely with clients to bring their vision to life, whether it’s a modern residential interior or a sophisticated commercial environment. The company aims to deliver design solutions that are both practical and aesthetically appealing, helping clients experience their spaces in a fresh and inspired way.
“We are delighted to welcome LEI Interior Design to the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of WLCC. “Their approach to design reflects a rare balance of creativity, precision, and cultural awareness. LEI’s projects demonstrate how thoughtful architecture and interior design can elevate everyday experiences, and their addition to our community brings a valuable new perspective to the global conversation on modern luxury.”
Joining the WLCCconnects LEI Interior Design with a global network of leaders in design, fashion, hospitality, and real estate. The membership provides opportunities for international collaborations, brand exposure, and participation in high-profile industry events, allowing LEI to share its design expertise and expand its influence on the global luxury stage.
With a professional team skilled in design innovation and project management, LEI Interior Design continues to expand its portfolio, creating environments that balance performance, visual appeal, and personal taste.
Welcome to The Weekly Edit, your curated digest of the latest in the world of luxury. Each week, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.
Belmond Announces First-Ever Paris to Amalfi Coast Journey aboard the Venice Simplon-Orient-Express
Belmond announces the first-ever Venice Simplon-Orient-Express journey from Paris to the Amalfi Coast, launching in May 2026. Titled Villeggiatura by Train, the three-night voyage connects Europe’s most romantic cities, featuring a Champagne welcome, fine dining, and luxurious Art Deco cabins. The itinerary includes an exclusive stop in Pompeii and concludes with a stay at Caruso, A Belmond Hotel, overlooking the Mediterranean. Guests will enjoy immersive cultural and culinary experiences, from coastal boat tours to open-air cooking sessions. The new route embodies Belmond’s signature celebration of heritage, artistry, and the timeless pleasure of slow, elegant travel.
LVMH Strengthens Ties with UNESCO to Champion Biodiversity and Marine Conservation
Focused on biodiversity, sustainable economies, and ocean protection, LVMH and UNESCO have renewed their partnership for five years under the initiative ‘For the Beauty of the Living.’ Running from 2025 to 2029, the collaboration will support educational, scientific, and cultural programmes, including agroforestry and regenerative agriculture. A new marine conservation project, conducted by the Tiffany & Co. Foundation, will promote the sustainable management of ocean ecosystems across at least 10 countries. Building on their 2019 alliance, which benefited thousands in the Amazon biosphere reserves, this renewed partnership strengthens LVMH’s LIFE 360 strategy and reinforces its commitment to nature-positive business transformation.
Canada has officially scrapped its luxury tax on aircraft and yachts, marking a major policy shift to support its high-end industries. Introduced in 2022, the tax drove buyers abroad and hurt key manufacturers like Bombardier and Canadian yacht builders, leading to steep sales declines. Its removal, costing only $135 million over five years, is expected to revive local production, create jobs, and attract international brands back to Canada. The move repositions luxury as a source of innovation and national pride, rather than excess, signaling Canada’s intent to champion craftsmanship, competitiveness, and global prestige in the aviation and marine sectors.
Luxury Skincare’s Glow Is Fading; Can Science Save It?
Luxury skincare, once seen as immune to downturns, is losing its shine amid slowing Asian demand, rising competition, and the surge of medical aesthetics. Brands like La Prairie and La Mer are reinventing themselves, modernizing imagery, emphasizing science, and diversifying beyond Asia to markets such as Europe, North America, and India. The sector challenge lies in balancing proof and prestige: today’s consumers want clinical results, not just storytelling. With medical-grade treatments offering instant effects, luxury skincare must prove efficacy through transparent research and credible innovation. The winners will be those marrying romance and results without diluting exclusivity.
After 14 transformative years, Olivier Rousteing is stepping down as creative director of Balmain, marking the end of one of fashion’s most visible and disruptive eras. Appointed in 2011 at age 25, Rousteing redefined the Parisian house through diversity, celebrity power, and digital-era inclusivity, turning Balmain into a €300 million global brand. From launching the “Balmain Army” to reviving couture and expanding into beauty, his tenure fused heritage with pop-culture influence. Under new leadership, Balmain now seeks a fresh creative direction as Rousteing, who shaped a generation’s idea of luxury fashion, looks ahead to his next chapter.
