The World Luxury Chamber of Commerce (WLCC) proudly announces the induction of Jardins Tramuntana as its newest member, marking a significant addition to its distinguished international network of over 5,000 top-tier luxury brands. This prestigious membership highlights Jardins Tramuntana’s unique contribution to the luxury landscape design sector, with their national and international work.
Founded in Palma de Mallorca, Jardins Tramuntana is a landscape design, construction, and project management studio based in Mallorca with 30 years of experience, renowned for creating extraordinary landscape designs that fuse artistic expression with environmental harmony. With a design philosophy centered on enduring elegance, seasonal beauty, and a deep connection between people and nature, the studio has earned acclaim for projects that redefine outdoor luxury.
As a member of the WLCC, Jardins Tramuntana will now participate in an exclusive platform for collaboration among the world’s most respected luxury brands. The studio will gain access to high-level networking opportunities, enhanced global visibility through WLCC events and media channels, and the ability to contribute to ongoing dialogue on innovation and sustainability in the luxury sector. The Chamber also offers its members strategic insights into emerging market trends, while enabling them to play a direct role in shaping the future of the global luxury experience.
In welcoming Jardins Tramuntana, Alexander Chetchikov, President of the WLCC, remarked, “We are thrilled to welcome Jardins Tramuntana to our distinguished Chamber. Their mastery of sustainable Mediterranean landscape design perfectly embodies the innovation and grace that define today’s luxury sector.” His statement underscores the alignment between Jardins Tramuntana’s values and the WLCC’s mission to support brands that lead through creativity, excellence, and responsible practices.
The inclusion of Jardins Tramuntana enhances the WLCC’s growing influence in the luxury design and real estate domains. Their expertise in sustainable landscaping, regenerative tourism, and heritage preservation offers invaluable insights that will inspire fellow members and advance the Chamber’s initiatives in ecological innovation. Jardins Tramuntana brings not only an elevated aesthetic to the network but also a powerful narrative of how nature, culture, and luxury can coexist in meaningful, transformative ways.
As the WLCC continues to grow its circle of influence with brands that are reshaping the luxury landscape, Jardins Tramuntana is a brilliant example of vision, artistry, and environmental stewardship.
Organized by the Financial Times and co-chaired by its senior journalists and correspondents, the summit brought together more than 400 C-suite executives, creative directors, strategists, and financiers for a three-day program of discussions, fireside chats, and high-level networking.
Among the central questions: What is the real impact of global inflation on luxury consumption? Can tariffs and regulatory shifts derail growth? And how should high-end brands recalibrate for a generation that increasingly values sustainability, experience, and transparency over exclusivity alone?
Leading Voices. Real Conversations.
The agenda covered every pressing topic on the minds of luxury leaders today — from shifting consumer habits and the rise of pre-owned goods, to the role of AI in fashion, and the need to build truly ethical supply chains. Key sessions included:
The global economy: What’s needed to boost the luxury sector?
This discussion emphasized how geopolitical instability and trade policies are affecting the luxury landscape. Panelists noted that tariffs—especially those driven by U.S. policy—are increasingly unpredictable and burdensome, with costs being passed on to consumers worldwide, not just in the U.S. There was a strong consensus that we’re entering a period of instability not seen since the 1930s, and many luxury players are adopting a cautious, day-by-day approach. China remains critical, accounting for 30% of global manufacturing, while emerging markets, particularly in the Middle East, are showing resilience and even benefiting. As one panelist remarked, “When the economy does well, luxury does well”—but with global players at odds, cooperation remains elusive.
The battle for the VVIPs
A deep dive into the most elite luxury consumers revealed that the post-pandemic “frugal wealthy” are reshaping expectations. While this audience has always existed, the focus now is on experiential value—whether through private jet journeys or analog pleasures like vinyl. Brands must be transparent and empathetic, and while CRM tools are helpful, “they should not define relationships,” as Kristina Blahnik noted. Cross-brand partnerships are becoming an important acquisition strategy—“Don’t battle, collaborate.”
Keynote interview – TOTEME
Elin Kling and Karl Lindman of TOTEME discussed the essence of curated luxury, with a focus on guiding and inspiring sophisticated consumers. They emphasized the importance of clarity—knowing what you’re good at, and what you’re not.
Insights: How to Navigate the New Luxury Landscape
Core clients bring long-term stability, while aspirational buyers fuel short-term growth. Brands must read early signals—like a $1,200 shoe purchase—to identify high-value prospects. AI and human touch can work hand-in-hand to personalize engagement without resorting to promotions, keeping the luxury promise intact.
The unstoppable rise of second-hand
Pre-owned luxury is thriving thanks to affordability and a sense of sustainable value. It offers consumers access to pieces once deemed out of reach, while also satisfying a growing need for ethical purchasing.
Insights: The dealmakers’ view
Although deal flow has slowed, there is still movement, particularly where brand equity is strong. Two key acquisition profiles emerged: heritage family-run houses and disruptive new brands with innovative models. For conglomerates like LVMH or Kering, scale matters, but brand coherence is essential—“A business bigger than its brand will fail.”
The real work of sustainability
Ethical supply chains are no longer optional. Brands must show, in clear and relatable language, how they are giving back at every production stage. As Amy Powney put it, “Do the work.”
The experience economy
With a 5% growth in the sector, experience is eclipsing product in terms of consumer priority. Adventure travel, wellness, and personalization are now core. High-tech tools can enhance—not replace—human hospitality.
Where AI belongs in high-end fashion
Generative AI is creating new avenues for brand engagement and efficiency, but panelists cautioned against overreliance. “AI is a tool, not a monster,” said Anne-Laure Colcy, while others warned about the risk of creativity stagnating when machines dictate customer experiences.
Shifting consumer trends: The role of bricks and mortar
Retail is evolving, not dying. Experiential spaces, local relevance, and differentiated multi-brand curation are key to survival. Social listening emerged as a powerful tool: “Customers are telling you what they want—listen.”
Luxury’s talent crunch
Leadership volatility is linked to strategic confusion and brand identity flux. As freelance contracts become more common, long-term planning is harder. Panelists stressed the need for stronger female representation, better personal branding, and leaders who understand that creativity is a core business asset.
This year’s speaker lineup was nothing short of exceptional. Among them were Marc Puig (Puig), Kristina Blahnik (Manolo Blahnik), Damien Bertrand (Loro Piana), Tina Edmundson (Marriott International), and Michael Kliger (LuxExperience), alongside entrepreneurs and tastemakers shaping the future of luxury from fashion and beauty to travel, hospitality, and art.
Our favorite quote from the event? “Your client decides what becomes iconic.” – Damien Bertrand, CEO, Loro Piana.
WLCC’s Role
For WLCC, the summit was an opportunity to do what we do best — connect, listen, learn, and lead.
We met with long-standing partners and forged new relationships that will help guide the next chapter of WLCC’s initiatives. We came away with fresh insight into the forces reshaping luxury and identified areas where WLCC can add real value — from promoting sustainable innovation to supporting independent brands and helping our members prepare for the future.
Our participation reaffirmed the importance of bringing the right people into the room — and that’s exactly what this summit did.
“For any luxury brand serious about staying relevant and resilient, the Financial Times Business of Luxury Summit is a must-attend event,” said Olha Kipiani, Communications Director of the WLCC. “It’s where visionaries align, trends are decoded, and collaborations are born.”
Beyond the Ballroom
While panel sessions delivered substantive analysis, much of the summit’s value lay in the informal moments — private meetings, networking receptions, and an elegant gala dinner that highlighted the sector’s enduring affinity for ceremony and connection.
“There is no substitute for face-to-face conversation,” added Mrs. Kipiani. “Especially when you’re talking about the future of an industry built on human emotion.”
What’s Next
The overarching takeaway from Barcelona: luxury is neither retreating nor standing still. It is adapting — in some cases slowly, in others, with remarkable agility — to a world where legacy alone is not enough.
We’re proud to have been part of this extraordinary gathering of minds and grateful to the Financial Times for creating a space where the luxury industry could come together, not just to talk about challenges, but to imagine what comes next.
To our members, partners, and peers: stay connected. The future of luxury is being written — and WLCC is here to help shape the narrative.
Earlier in May, The Business Show and the B2B Marketing Expo Miami 2025 came together to create one dynamic hub of innovation, strategy, and connection at the Miami Beach Convention Center.
Together, these events welcomed thousands of entrepreneurs, marketers, founders, and industry leaders for two powerful days filled with insight, collaboration, and future-forward thinking.
A Hub for Growth, Marketing & Innovation
Across both shows, the exhibition floor buzzed with energy as attendees explored cutting-edge solutions in marketing, branding, finance, funding, business services, sales strategy, and beyond.
The combined audience, from C-suite executives and SMB owners to marketing directors, tech founders, and growth consultants, created an unmatched environment for idea exchange and relationship building.
AI, Data, and the Future of Marketing Tech
A standout theme throughout the event was the growing influence of artificial intelligence and data-driven personalization. Seminars and live demos showed how AI is no longer a buzzword, it’s driving measurable outcomes in campaign optimization, customer journey mapping, predictive analytics, and content creation.
Attendees left with a clearer vision of how to integrate AI and automation into their marketing stacks, not as a future plan, but as a present-day competitive advantage.
Unmissable Keynotes and Seminars
The event featured an outstanding lineup of keynote speakers from global brands and disruptive startups alike. Sessions tackled real challenges, from launching and funding businesses to navigating B2B buying trends, scaling marketing teams, and future-proofing growth strategies.
Their exhibitor-led seminars, meanwhile, were packed throughout both days, delivering tactical insights on everything from SEO and video marketing to CRM strategy, revenue.
Face-to-Face Networking: Still King
Whether over coffee, in speed networking sessions, at workshops, or simply exploring exhibitor booths, the in-person connections made at both events were a clear highlight. New partnerships were formed, leads were generated, and countless conversations sparked future collaboration.
What’s Next
The success of The Business Show and B2B Marketing Expo Miami 2025 proves one thing: face-to-face business events are more essential than ever.
Join them at the Las Vegas Convention Center on October 15th & 16th, 2025, for the next edition of the B2B Marketing Expo and The Business Show US.
The World Luxury Chamber of Commerce (WLCC) proudly partners with SDA Bocconi School of Management, one of Europe’s most prestigious business schools, to support the development of visionary leadership in luxury and beyond. Through this collaboration, WLCC members gain privileged access to some of the most forward-thinking executive education programs in the world—beginning with the exceptional Global Leaders Program 2025.
SDA Bocconi, based in Milan, is internationally recognized for shaping leaders capable of navigating complex global challenges. With top rankings across Europe and the globe, its programs deliver not only academic excellence but also real-world impact—making this partnership a natural fit for the WLCC community.
About the Global Leaders Program
The Global Leaders Program (GLP) is a one-week, high-intensity executive experience, taking place from June 29 to July 4, 2025, in the heart of Milan. Designed for senior executives, entrepreneurs, and top decision-makers, the course equips participants with the insight, mindset, and tools to lead in today’s uncertain, fast-evolving world.
This is not a traditional business course—it’s a transformative journey combining academic rigor, cross-sector dialogue, and immersive cultural experiences that reflect Italy’s excellence in art, design, gastronomy, and innovation.
Key Program Highlights
Immersive Curriculum covering macroeconomic shifts, digital transformation, AI integration, sustainability, and leadership in uncertain times
Experiential Learning through exclusive visits to Ferrari HQ, Fondazione Prada, La Scala Theatre, Duomo Cathedral Roof, and Cracco restaurant
Strategic Reflection time away from day-to-day operations to challenge assumptions and rethink leadership
Global Networking with a select cohort of international executives from a wide range of industries
Leading Experts
The program is led by Professor Emanuela Prandelli, LVMH Associate Professor and Program Director, and features insights from some of the world’s most respected leaders and scholars, including:
Mario Monti, former Prime Minister of Italy
Stefano Caselli, Dean of SDA Bocconi School of Management
Francesco Billari, Rector of Bocconi University
Andrea Sironi, President of Bocconi University
Gianmario Verona, Fondazione Romeo ed Enrica Invernizzi Professor of Innovation Management at Bocconi University; former Rector of Bocconi University
Vittorio Colao, Vice Chairman EMEA at General Atlantic; former Minister for Technological Innovation and Digital Transition
Sylvie Goulard, Professor of Practice in Global affairs and Geopolitics at SDA Bocconi School of Management; former Minister of Defense in the first Edouard Philippe Government.
Walter Susini, Marketing Executive Advisor (Pfizer, Luxottica, Coca-Cola)
These and other world-class voices ensure a rich exchange of ideas, grounded in both academic theory and real-world practice.
Who Should Apply?
The GLP is designed for:
C-suite Executives, General Managers, and Board Members
Entrepreneurs and Founders of growing companies
Leaders in Transformation Roles across luxury, finance, tech, policy, and more
Those eager to expand their global perspective, explore innovation, and lead with purpose
Admission is selective, ensuring a dynamic and diverse class of high-caliber peers.
Special Discounts for WLCC Members
Through its strategic partnership with SDA Bocconi, the World Luxury Chamber of Commerce offers members an exclusive discount of 15% to 20% on the Global Leaders Program and other qualifying executive courses.
This initiative supports WLCC’s mission to foster knowledge exchange, leadership excellence, and sustainable innovation in the luxury ecosystem.
Program Details
Dates: June 29 – July 4, 2025
Location: SDA Bocconi School of Management, Milan
Duration: 5 days of intensive learning, cultural immersion, and networking
Application: Early registration is encouraged due to limited class size and strong demand
Extras: All meals, visits, and experiential activities are included
Why Choose SDA Bocconi?
With more than 50 years of excellence, SDA Bocconi is consistently ranked among the top business schools worldwide. It combines Italian style and international expertise to deliver programs that are globally relevant, academically rigorous, and personally transformative.
Located in a cutting-edge urban campus in Milan, the school champions sustainability, innovation, and diversity—offering the perfect environment to recharge, reflect, and reimagine your leadership.
The World Luxury Chamber of Commerce (WLCC) proudly announces the release of the premiere issue of Luxury People Magazine, a landmark publication dedicated to celebrating the visionaries, trailblazers, and brands shaping the future of global luxury.
This elegant and thought-provoking magazine offers readers a curated journey through the modern luxury landscape, spotlighting the individuals and innovations redefining excellence across industries—from real estate and hospitality to yachting, travel, and thought leadership.
Featured on the cover of this debut issue is global hospitality icon Bob Kharazmi, who has a distinguished career spanning decades in the luxury hospitality industry and has been at the forefront of transformative strategies, market expansions, and service excellence across the United States, Europe, the Middle East, and Asia.
Other highlights include:
Maria Kuzina’s insider view of Miami’s elite real estate scene
Sharif Al Ferm’s handcrafted approach to luxury travel experiences
In-depth interviews with influential figures like Tiago Resanti, Ahmed Al Ajmi, and Susannah Chambers
Special features on WLCC initiatives, including the Luxury Education Hub, the Media Hub, and the curated Luxury Library
“Luxury People Magazine is more than a publication; it’s a platform for inspiration, connection, and growth within the world of high-end living,” said Alexander Chetchikov, President of WLCC. “We created this magazine to elevate the dialogue around luxury and to empower our global network of members, brands, and thought leaders.”
In a special collaboration with the World Luxury Chamber of Commerce (WLCC), leading business publisher Kogan Page is thrilled to announce an exclusive 40% discount on its entire range of luxury, business, and leadership titles for readers of the WLCC Luxury Library.
From now until May 31, 2025, WLCC readers can unlock this limited-time offer by using the code WLC40 at checkout on koganpage.com. Whether you’re a seasoned executive, luxury brand strategist, or aspiring entrepreneur, this is your chance to gain insights from some of the most influential authors and thought leaders in the business and luxury industries — at a fraction of the price.
This exciting offer includes bestsellers across key categories:
Luxury Brand Management
Sustainability in Fashion
Global Consumer Trends
Leadership & Innovation
Retail Strategy & E-Commerce
“Knowledge is luxury — and our mission at the WLCC Luxury Library is to bring powerful ideas to the forefront of the industry,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “This partnership with Kogan Page ensures that our readers have premium access to essential content that shapes the future of luxury.”
Don’t miss out on this rare opportunity to build your business bookshelf with authoritative, forward-thinking titles — trusted by professionals, academics, and innovators worldwide.
The WLCC Luxury Library is a curated resource for luxury professionals, offering insights on branding, marketing, and consumer behavior. Designed to empower members of the World Luxury Chamber of Commerce, it fosters learning, collaboration, and innovation in the luxury industry.
The Luxury Strategyis the definitive guide to understanding and building luxury brands. Authored by Jean-Noël Kapferer and Vincent Bastien—two of the most respected voices in the luxury business—the book boldly challenges conventional marketing wisdom and proposes a unique approach that has helped shape the global success of iconic names such as Louis Vuitton, Chanel, Cartier, Hermès, and Ferrari.
Now in its 3rd edition, this international bestseller has become a cornerstone text for executives, entrepreneurs, and students alike, offering a rigorous and strategic roadmap to creating, growing, and sustaining luxury brands in a rapidly changing world.
What Makes It Unique:
Unlike traditional marketing books, The Luxury Strategy argues that luxury brands must break the very rules that guide conventional consumer branding. It defines the critical difference between premium and true luxury, explores how dream and exclusivity must be nurtured at all touchpoints, and shows how maintaining high margins and desirability is more critical than mass growth.
Key Themes and Insights:
Defining Luxury: The book differentiates luxury from fashion and premium, laying out clear criteria for what constitutes a luxury brand.
Brand Building Principles: Insights into building coherence, identity, and storytelling across all brand touchpoints.
The Art of Brand Stretching: A deep dive into brand extensions and how to do them without diluting brand equity—featuring real-world examples like Montblanc, Armani, and Chanel.
Qualifying Products as Luxury: Why luxury products need to go beyond functionality, offering dreams, meaning, and ritual.
Strategic Perspectives on Luxury Business Models: How profitability in luxury is achieved through core trade, exclusivity, and unique high-overhead models.
Entering and Exiting Luxury: What it takes to join the luxury universe—and what happens when a brand loses its luxury status.
Learning from Luxury: How companies outside the sector (like Apple) apply luxury principles to gain a competitive advantage.
And, much, much more…
New in the 3rd Edition:
Updated Case Studies to reflect the evolution of top luxury houses in the digital and global age.
New Preface reflecting shifts in consumer behavior, digitalization, and post-COVID luxury transformations.
A new chapter addressing the luxification of society, the rising role of AI and new technologies, and why luxury brands must lead by ethical and sustainable best practices.
The Luxury Strategy is not just a manual; it’s a manifesto for a distinctive and disciplined approach to building timeless, meaningful, and profitable luxury brands. Whether you’re a brand builder, investor, or strategist, this book reveals why in luxury, success is not about selling more—but about being desired more.
In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Alvaro Nuñez Alfaro—founder ofSuper Luxury Group, bestselling author, and high-performance adventurer. Known for merging luxury real estate with the power of influencer marketing, Alvaro has carved out a new paradigm where properties become immersive lifestyle brands. Through his bold approach, global vision, and relentless energy, Alvaro is reshaping how the world experiences high-end living.
Alexander Chetchikov: Alvaro, As the founder of Super Luxury Group, you’ve redefined how luxury real estate is marketed. What inspired you to merge real estate with influencer marketing and media, and how has that changed the game for your clients?
Alvaro Nuñez Alfaro: It started with a simple question—how do we create experiences around properties that people remember? Luxury today goes beyond marble floors and ocean views; it’s about storytelling. By merging real estate with media and influencer marketing, we turn homes into brands. That shift helps our clients reach global, targeted audiences in ways that traditional marketing never could.
AC: With an MBA background and global network, how do you approach building high-level partnerships between luxury brands, real estate professionals, and celebrities within the SLG ecosystem?
ANA: It’s all about alignment. The right partnerships are born from shared values and audience synergy. We curate connections that make sense—where everyone wins, and the experience feels organic. Whether it’s a private event at a $30M mansion or a brand collab with a celebrity, it has to elevate all parties involved.
AC: You’re also a bestselling author and keynote speaker—how do your personal philosophies on pushing limits and living intentionally show up in your writing and on stage?
ANA: Everything I speak or write about comes from lived experience. Whether it’s running 7 marathons across 7 continents in one week or building a business from the ground up, it’s all fueled by purpose. I believe in turning pain into power, and in using challenges as fuel to level up—not just personally, but to inspire others to do the same.
AC: From skydiving to ultra-endurance races, your lifestyle is far from traditional—how do these extreme experiences influence your leadership style and business decisions?
ANA: Those experiences force you to stay present, adapt fast, and lead under pressure. They teach humility, resilience, and trust in your team. Whether I’m 30 hours into a race or closing a deal, the mindset is the same: stay intentional, stay calm, and keep moving forward.
AC: Looking ahead, how do you envision the future of luxury real estate evolving, and what role will Super Luxury Group play in shaping that next chapter?
ANA: Luxury real estate is becoming experiential. It’s not just about square footage—it’s about community, content, and connection. Super Luxury Group will continue leading that shift by building bridges between high-end properties and culture. Our mission is simple: elevate real estate into a lifestyle brand.
Thank you, Alvaro!
As Alvaro Nuñez Alfaro continues to blur the lines between real estate, lifestyle, and media, one thing becomes clear—his mission is not just to sell homes, but to craft unforgettable experiences. With a fearless spirit and a purposeful mindset, he’s not only elevating the game for clients but also challenging the entire industry to think bigger. Super Luxury Group isn’t just part of the future of luxury real estate—it’s leading it.
In an increasingly interconnected world, international collaboration is no longer a strategic option but a necessity—especially in the luxury industry. With global markets expanding and consumer expectations evolving rapidly, the ability to work across borders, cultures, and sectors has become a crucial ingredient for success. From joint ventures and co-branded collections to sustainable innovation and cultural exchange, international collaboration drives growth, resilience, and relevance in luxury trade.
A Global Audience Demands a Global Approach
Luxury consumers today are more global than ever. Whether it’s a fashionista in Seoul coveting a Paris runway look or a tech-savvy entrepreneur in Dubai investing in Swiss watches, the luxury customer is digitally connected and culturally diverse. To meet the expectations of this discerning demographic, luxury brands must think globally while acting locally. International collaboration enables brands to stay attuned to regional tastes, cultural nuances, and consumer behavior patterns. By aligning with local partners or influencers, global brands can better tailor their offerings, making them more relevant and desirable.
For example, LVMH’s expansion into Asia wasn’t just about opening boutiques—it involved partnerships with local artisans, curated experiences aligned with regional festivals, and marketing strategies tailored to each market. These collaborations not only increased brand affinity but also ensured cultural sensitivity and authenticity, which are critical in luxury.
Innovation Through Cross-Border Creativity
Creativity is the heartbeat of luxury, and international collaboration is a powerful way to fuel it. When creative minds from different backgrounds come together, they spark ideas that transcend traditional design boundaries. This fusion of perspectives often results in products that are not only beautiful but also meaningful and culturally resonant.
Consider the collaboration between Dior and African contemporary artists or the capsule collections that blend Eastern aesthetics with Western craftsmanship. These cross-cultural projects breathe fresh life into legacy brands while celebrating diversity. They also provide emerging designers and creatives from less-represented regions with a platform, enriching the global luxury narrative.
Shared Resources, Shared Success
Beyond creative synergy, collaboration allows luxury brands to share resources, reduce costs, and enter new markets more efficiently. Strategic alliances can involve everything from co-investing in technology and supply chains to creating regional distribution networks or establishing joint sustainability platforms.
A prime example is the growing number of collaborations around sustainability. Luxury groups are now working with international NGOs, local communities, and even competitors to improve ethical sourcing, circular design, and carbon reduction efforts. The Kering Group’s collaboration with startups across Europe and Asia on alternative materials, or the cross-industry pact for sustainable fashion led by the Fashion Pact, shows how shared commitment can accelerate progress.
By working together, brands can access innovations they may not have had the resources to develop alone, and they can implement them on a larger scale.
Enhancing Prestige Through Global Alliances
In luxury, perception is everything. International partnerships often enhance brand prestige and elevate storytelling. When a renowned European fashion house teams up with a Japanese ceramics master, the result isn’t just a product—it’s a dialogue between heritages, a celebration of craftsmanship, and a compelling story for consumers who value depth and meaning.
These alliances also send a signal: that the brand is open, inclusive, and forward-thinking. In a world where luxury consumers increasingly seek values alongside value, being globally collaborative becomes a mark of sophistication, not just strategy.
Building Resilience in a Volatile World
Recent global disruptions—from pandemics to geopolitical tensions—have highlighted the importance of flexibility and adaptability in luxury trade. International collaboration strengthens supply chains, diversifies markets, and mitigates risk. A diversified global presence allows brands to shift focus when one region faces challenges, maintaining stability and revenue flow.
Additionally, collaborations can act as a support system. When travel restrictions or trade barriers affect one market, shared networks and cross-border operations enable brands to pivot quickly. During COVID-19, many luxury houses partnered with international logistics providers and local distributors to ensure continuity and maintain customer service standards.
The Future is Borderless
As the luxury industry looks to the future, international collaboration will only grow in importance. From metaverse partnerships with global tech firms to immersive brand experiences in emerging luxury hubs, cross-border synergy will shape the next era of luxury.
Luxury has always been about more than products—it’s about stories, emotions, and connections. International collaboration expands this emotional terrain, bringing in new voices, visions, and values. For a sector rooted in exclusivity yet striving for global relevance, collaboration isn’t just about access—it’s about evolution.
Ultimately, international collaboration isn’t a trend—it’s a transformation. It amplifies creativity, deepens cultural relevance, drives sustainability, and enhances resilience. In luxury trade, where heritage meets innovation and global meets local, collaboration across borders is not just important—it’s indispensable.
The World Luxury Chamber of Commerce (WLCC) is proud to announce its newest member, 7 Seas 2 See, a premier bespoke travel design company specializing in ultra-personalized, high-end travel experiences. This induction into WLCC marks another step forward in uniting global luxury visionaries who reimagine excellence across elite industries.
As a newly inducted member of WLCC, 7 Seas 2 See joins a prestigious and exclusive community of global luxury brands dedicated to setting new standards in their industries. Membership in WLCC is reserved for businesses that demonstrate the highest commitment to quality, innovation, and an exceptional client experience—and 7 Seas 2 See delivers on all fronts.
Founded by acclaimed travel designer Diane Cook, a Virtuoso advisor and Condé Nast Traveler Top Travel Specialist, 7 Seas 2 See has carved out a distinct niche in the luxury travel industry. Headquartered in Canada and operating globally, the company is known for creating tailor-made, effortless journeys that elevate luxury travel to a transformative art form. From private villas in the Mediterranean to polar expeditions and milestone celebrations planned years in advance, Diane’s expert craftsmanship turns dream trips into tailored masterpieces.
“We are honored to welcome 7 Seas 2 See to the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of WLCC. “Diane Cook’s passion and devotion, personalization, and her remarkable ability to deliver immersive, once-in-a-lifetime experiences reflect the values we celebrate within WLCC. Her inclusion enriches our community and brings a fresh, pioneering spirit to the global luxury travel dialogue.”
Membership in WLCC offers exclusive benefits such as access to an elite network of luxury leaders, global promotional opportunities, insider industry intelligence, and influential brand partnerships. For 7 Seas 2 See, this new affiliation represents a strategic opportunity to amplify its voice in the luxury space and forge new collaborations with fellow members across fashion, hospitality, automotive, jewelry, and beyond.
“Being part of the WLCC is a natural extension of our mission to elevate the way the world experiences travel,” said Diane Cook, Founder and Principal Travel Designer at 7 Seas 2 See. “This partnership aligns perfectly with our commitment to bespoke, transformative experiences, and we are thrilled to contribute to the chamber’s vision for the future of luxury.”
With a proven track record of providing exclusive access, careful planning, and 24/7 concierge-level support, 7 Seas 2 See represents the epitome of modern luxury travel. Their addition to WLCC promises to further enrich the industry by inspiring new standards in customer-centric design, experiential travel, and global accessibility.
We are excited to announce that 365 Luxury Homes, a leading luxury short term rental provider in Dubai, has officially joined the World Luxury Chamber of Commerce (WLCC). Specializing in premium properties, holiday homes, and bespoke concierge services, 365 Luxury Homes offers an unparalleled experience for both local and international clients seeking the finest accommodations and services.
With a commitment to delivering personalized experiences, 365 Luxury Homes stands out with its tailored accommodation options, from spacious villas to cozy city apartments, ensuring each guest’s unique needs are met. The company’s luxury concierge services curate exclusive experiences, including private yacht charters, VIP restaurant reservations, and customized city tours. Their exclusive housekeeping, laundry, and maintenance services guarantee a seamless and luxurious stay for short term guests.
As a new member of the WLCC, 365 Luxury Homes will contribute to the growth and innovation of the luxury real estate sector. Their innovative approach to blending high-end properties with exceptional hospitality aligns seamlessly with WLCC’s mission to provide a global network for leading luxury brands, fostering collaboration and driving business growth.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, shares: “We are thrilled to welcome 365 Luxury Homes to the World Luxury Chamber of Commerce. Their dedication to providing bespoke luxury real estate services in Dubai is a testament to the innovation and excellence that the luxury industry thrives on. With their extensive portfolio and commitment to personalized guest experiences, 365 Luxury Homes will undoubtedly contribute to shaping trends and setting new standards in luxury real estate and hospitality worldwide.”
The partnership with 365 Luxury Homes further strengthens the WLCC’s commitment to bringing together the world’s most distinguished luxury brands and service providers. We look forward to the invaluable contributions they will make to our global network and the luxury industry at large.
About 365 Luxury Homes: 365 Luxury Homes was founded in 2019 and represents Dubai’s luxury vacation rental space. Their offerings include luxury villas, apartments, and a wide range of premium services that ensure every client’s needs are met with the utmost care and attention. By providing tailored concierge services, professional housekeeping, and a comprehensive maintenance team, 365 Luxury Homes ensures an exclusive and stress-free experience for all guests.
Despite global macroeconomic headwinds—like inflation, geopolitical tensions, and market volatility—the Hard Luxury sector (watches & jewelry) remained resilient in 2024. However, demand polarized, with high-end and ultra-luxury products outperforming mid-tier offerings.
A digital commerce surge led by platforms like WeChat, Instagram, and Douyin.
Growing pressure to prioritize sustainability and ethical sourcing.
A shifting consumer dynamic, especially between strong performance in the U.S. and challenges in China.
Looking ahead to 2025, growth is expected to return, driven by premiumization, digital transformation, and emerging markets like India and Southeast Asia.
2024 Market Highlights
Jewelry Market
Valued at $53B, with 1–3% YoY growth.
Ultra-luxury pieces (>$10K) outperformed; Cartier, Van Cleef & Arpels, and Tiffany led thanks to strong brand equity and digital presence.
The U.S. led demand, while China’s jewelry consumption fell 17–18%, though Tier 1 cities remained stable.
Swiss Watch Market
Valued at $57B, but experienced a 2.8% YoY export decline.
Volumes dropped 14.5%, while unit prices rose, reflecting continued demand for high-end models.
Notable growth by region:
U.S.: +5%
Japan: +7.8%
India: +25.2%
Europe -0.1%
China: -25.8%, Hong Kong: -18.7%
Rolex remained a dominant force, especially in the secondary market, although waiting lists began to decline due to price corrections and shifting demand dynamics.
Tariffs & Geopolitical Impact
U.S. tariffs of up to 24% on Swiss-made watches and French jewelry particularly impacted Richemont and Swatch, who have limited pricing flexibility and high U.S. exposure (e.g., Richemont generates 19% of its revenue from the U.S.).
Tiffany & Co., with U.S.-based manufacturing, proved more resilient.
“The real risk lies less in tariffs than in macro fragility,” says Trinity Asia, with wealth erosion and consumer caution more pressing.
Outlook for 2025
Market Forecasts
Modest global growth expected: Jewelry: 3–5%, Swiss watches: modest recovery, especially in the $10K+ segment.
U.S. to remain strong.
India: expected 10–12% annual luxury growth.
Southeast Asia: projected 5–6% CAGR over 10 years.
Key Trends
Premiumization: continued focus on iconic, high-ticket items (e.g., Cartier’s Love Bracelet, Van Cleef’s Alhambra).
Personalization: increased consumer desire for unique, bespoke designs.
Sustainability: growing pressure for transparency and eco-conscious sourcing.
Digital-first engagement: essential for capturing Gen Z and millennial luxury buyers.
Strategic Recommendations
Brands should:
Double down on premiumization with limited editions and signature collections.
Accelerate digital transformation, especially in e-commerce and social commerce.
Embed sustainability across sourcing, production, and storytelling.
Focus on emerging markets (India, SE Asia) with localized, culturally relevant strategies.
As the Hard Luxury landscape continues to evolve, 2025 presents both challenges and exciting opportunities for brands willing to adapt. With shifting consumer expectations, digital acceleration, and a growing emphasis on sustainability and personalization, success will hinge on how effectively brands can balance heritage with innovation. By leaning into premium experiences, embracing emerging markets, and staying culturally and digitally relevant, luxury watch and jewelry houses can not only weather global uncertainties—but redefine what luxury means for a new generation.
In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with luxury strategist and industry insider Alexandre Ferragu to dissect the evolving landscape of high-end business. With 2024 rattling the foundations of once-untouchable brands, Ferragu pulls no punches, offering bold takes on the rise of Hermès, the faltering strategy at Kering, and what diversification really means in luxury. This interview isn’t just about where luxury is headed—it’s about what it must do to survive.
Alexander Chetchikov: Alexandre, in your opinion, what is the state of the luxury sector today?
Alexandre Ferragu: We have seen hesitations in 2024 and ongoing in early 2025. It seems that at the moment, only Hermès is seeing tremendous results. The post-COVID growth was extremely strong and probably too strong. Brands might have overlooked many aspects, such as brand value, product quality, and customer intimacy. Studies show that over the last few years, sales revenue growth was mostly due to price increases and not higher volume sales.
Studies show that consumers are now discussing the real value of luxury brands and the fact that they might be overpriced.
Many questions arise on value for money, logo visibility, and brand extensions.
AC: How would you assess Kering’s current position in the luxury market?
AF: Have you ever heard of “don’t put all your eggs in one basket”? Quite frankly, this is concerning, it seems that the group is stuck on repeating the same strategy for their brands. Balenciaga was pumped up for a few years using debatable strong pieces attracting GenZ, but their despicable 2022 communication did cost them a lot of customers… They should have taken a stand and fired all the people responsible! Now they placed Demna Gvasalia at the helm of Gucci, destroying around €3 billion in company valuation in the process. It shows that investors are really concerned about the group’s strategy.
Bottega Veneta and Saint Laurent are amazing brands that have great growth potential. They need to find their loyal customer base and not consumers who hop on brands looking for the hype, which is what Gucci and Balenciaga’s customers do.
AC: What makes Hermes unique compared to the rest of the industry? Why do you think the brand so successful?
AF: I think steady growth, craftsmanship, and customer intimacy are the keys for Hermès. Any brand needs to rely on bedrock customers to maintain steady growth, and Hermès is the best at it. Its customer base is strong, reliable, and loyal. They have increased their prices reflecting inflation, not taking advantage of the hype, and still providing the best quality possible. Looking at their Cost of Goods Sold, they comparatively spend more than any other large competitor on production. Customers are getting their money’s worth, it brings real value to customers.
AC: Luxury brands are diversifying. What are your thoughts on that?
AF: Some will argue that diversification leads to a loss of the core value of the brands. But would Louis Vuitton or Hermès still be around if they had stuck to their original products? Diversification is a great tool to enhance customer relationships, bringing customers to the brand. Hospitality is where it is all happening today, Bulgari is doing a great job, and Louis Vuitton will do amazing. Diversification needs to be done well, in line with the brand’s values. It’s also a way to grow for brands as they are increasing the share of wallet of their customers. We see that people are looking for brands over products, and this is a great way to respond to this.
AC: Do you believe the luxury sector has overextended itself?
AF: It depends on people’s vision of life: Consumerism, love for well-made products, love for exclusivity, love for emotions… Brands are extremely big today, but there is room for growth, for a larger customer base if needed. Around 2% of the customers represent 45% of the revenues of the sector. Relying on a very tiny customer base is dangerous. Should luxury be made more affordable? Well, it is less luxurious if it becomes too affordable, so brands must tune in to find the sweet spot. I believe they will have no choice but to introduce new entry-level products. The best-performing categories for 2024 are entry-level prices.
AC: Where do you see the luxury industry heading next?
AF: I think going back to its roots will help the sector. Too many customers felt that brands took advantage of them and started to buy less as prices became too high compared to what they were a few years ago. Bringing better value for money is key.
Be the best at manufacturing, and spend perhaps less on very costly retail.
Become more classy, less streetwear.
It might be the right time for groups such as LVMH to acquire other brands/groups at a discount. Kering would be a great target, they own amazing brands that they mismanaged.
Thank you, Alexandre!
As Alexandre Ferragu concludes this incisive interview, one thing becomes clear—luxury can no longer afford to coast on its name. With customer expectations evolving and authenticity under the spotlight, the industry must recalibrate. Whether through a return to craftsmanship, smarter diversification, or bold mergers, the future belongs to the brands that remember what made them desirable in the first place. With Alexander Chetchikov steering the conversation, this exclusive insight lays bare the truth: it’s time for luxury to grow up.
As the year unfolds, the second half promises a dazzling lineup of world-class events tailored for connoisseurs of luxury, innovation, and global influence. From fashion capitals to cultural epicenters, the World Luxury Chamber of Commerce (WLCC) invites you to explore our handpicked selection of must-attend gatherings. Whether you’re looking to expand your network, discover cutting-edge trends, or simply indulge in the finest experiences, these upcoming events are where the elite converge.
Ready to elevate your calendar? Explore the highlights below—and don’t forget, WLCC membership unlocks access to the world’s most prestigious events.
The Emotions Travel Show Madrid is an exclusive luxury travel event uniting top European suppliers with high-end international advisors. The four-day program includes tailored appointments, a welcome reception, an official evening event, and a farewell gathering, all set against Madrid’s rich cultural backdrop.
📍 Shanghai, China | 🗓 4–7 June 2025 | Architecture & Design
Design Shanghai is one of Asia’s leading international design events, showcasing the best in global architecture, art, and design. The event features exhibitions, seminars, and networking opportunities, attracting designers, architects, and industry professionals from around the world.
The Luxury Summit Asia is a one-day event uniting luxury travel leaders to explore how the industry can drive positive impact. With expert talks, workshops, networking, and exclusive insights, the summit emphasizes wellness, and community support in luxury hospitality.
📍 London, UK | 🗓 17–18 June 2025 | Interior Design
TexPremium is the UK’s first and only event exclusively focused on luxury textiles and accessories that connects top UK fashion brands and clothing manufacturers with high-end exhibitors introducing their latest collections. The event offers a warm, welcoming atmosphere ideal for networking and business.
📍 Aspen, USA | 🗓 20–22 June 2025 | Food & Beverages
The Food & Wine Classic in Aspen is a premier culinary festival featuring cooking demonstrations, wine and spirit tastings, and panel discussions led by world-class chefs and beverage experts. Attendees can experience offerings from over 200 brands in the Grand Tasting Pavilion and engage with renowned culinary leaders through various seminars.
📍 Bangkok, Thailand | 🗓 25 June 2025 | Real Estate
The Branded Residences Forum is a specialized conference focusing on the development and marketing of branded residential properties. It gathers developers, investors, and brand representatives to explore the dynamics of this niche market and share insights on successful strategies.
📍 Singapore | 🗓 30 June – 3 July 2025 | Hospitality & Travel
The International Luxury Travel Market (ILTM) Asia Pacific is a leading event for the luxury travel industry in the Asia-Pacific region. It connects luxury travel suppliers with elite travel advisors through pre-scheduled appointments and networking sessions.
📍 New York, USA | 🗓 15–16 July 2025 | Hospitality & Travel
The World’s Best Summit is an exclusive gathering of top-tier professionals across various industries to discuss excellence, innovation, and leadership. The event features keynote speeches, panel discussions, and workshops aimed at sharing best practices and inspiring attendees.
📍 Paris, France | 🗓 14–16 August 2025 | Hospitality & Travel
The International Conference on Tourism, Marketing, and Hospitality (ICTMH) is an academic event that brings together researchers, scholars, and practitioners to discuss the latest developments and research findings in the fields of tourism, marketing, and hospitality.
Scheduled for 2025 in Geneva, the Luxury Innovation Summit focuses on the intersection of luxury and innovation. It aims to bring together leaders from luxury brands, technology companies, and startups to explore how innovation is shaping the future of luxury industries.
📍 Paris, France | 🗓 4–8 September 2025 | Interior Design
Maison & Objet is a major international trade fair held in Paris, focusing on lifestyle, interiors, and design. It showcases a wide range of products, from furniture and home décor to textiles and fragrances, attracting designers, retailers, and buyers worldwide.
The Monaco Yacht Show is a prestigious annual event held in Monaco, displaying some of the world’s most luxurious superyachts. It serves as a hub for yacht builders, designers, and affluent buyers to explore the latest in yachting luxury and technology.
📍 Vienna, Austria | 🗓 3–5 October 2025 | Interior Design
Design District is an annual design event held in Vienna, Austria, showcasing high-quality products from the interior design, lifestyle, and technology sectors. It attracts designers, architects, and design enthusiasts to explore the latest trends and innovations.
📍 The Bahamas | 🗓 6–9 October 2025 | Hospitality & Travel
The International Luxury Travel Market (ILTM) North America is a premier event for the luxury travel industry, connecting North American luxury travel advisors with global luxury travel suppliers through pre-scheduled appointments and networking events.
Salon Nautico is an international boat show held in Barcelona, Spain. It features a wide range of boats, yachts, and marine equipment, serving as a meeting point for industry professionals and boating enthusiasts.
This landmark event offers a unique platform for Asian luxury leaders to engage with investors, brand executives, entrepreneurs, and industry professionals. It aims to explore future trends and create further growth opportunities across the region.
Organized by The Bench, the Future Hospitality Summit (FHS) series includes FHS World in Dubai, FHS Saudi Arabia, and FHS Africa. These events bring together hospitality industry leaders to discuss investment opportunities, innovations, and trends shaping the future of hospitality.
This conference offers a unique opportunity for professionals to explore the dynamics of the luxury hospitality industry. It focuses on interpreting current trends, understanding new customer needs, and discussing future prospects, covering topics from technological advancements to personalized guest experiences.
Dubai Design Week is the largest creative festival in the Middle East. It transforms Dubai Design District (d3) into a hub of innovation, featuring a range of exhibitions, installations, and events that celebrate design and creativity.
📍 Abu Dhabi, UAE | 🗓 20–23 November 2025 | Yachts & Boats
ADIBS is the ultimate marine destination in the Middle East, delivering its largest and most unforgettable edition yet at Marina Hall, ADNEC Centre Abu Dhabi. The event showcases a wide range of boats, yachts, and marine equipment, attracting industry professionals and enthusiasts.
Set for November at the DECC in Doha, Qatar, QTM aims to position Qatar as a central travel and tourism hub. The event brings together entities such as DMCs, hotels, tour operators, travel agencies, and more to discuss recovery plans, new trends, innovations, and challenges in the travel industry.
📍 Cannes, France | 🗓 1–4 December 2025 | Hospitality & Travel
The International Luxury Travel Market (ILTM) Cannes is the flagship luxury travel trade show, offering four days of high-quality pre-scheduled appointments, educational sessions, networking, and glamorous parties. It provides invaluable exposure and opportunities for luxury travel professionals.
📍 Shanghai, China | 🗓 5–7 December 2025 | Real Estate
LPS Shanghai 2025, marking its 24th consecutive year, will welcome more than 180 renowned exhibitors from across the globe to the historic Shanghai Exhibition Center, a landmark in the downtown area. As the leading luxury property showcase in the Asia-Pacific region, LPS Shanghai 2025 is an essential annual event for luxury real estate professionals. It serves as a platform for them to engage with Chinese local buyers, fostering opportunities for business networking, deal-making, and brand promotion etc.
📍 Amsterdam, The Netherlands | 🗓 11–15 December 2025 | Business
In December, over 350 national and international parties will participate in MASTERS EXPO at the RAI in Amsterdam. As Europe’s only premium business fair, it offers visitors the opportunity to experience a curated selection of modern luxury and future-proof business innovations.
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Tucked away in the lush, laid-back village of Assagao – where Goa’s tropical soul intertwines with Mediterranean flair – Pruthvi Villa stands out in India’s luxury hospitality scene. A sanctuary of style and serenity, this dual-villa retreat is a place to feel. With sun-drenched courtyards, a private pool lined with exotic blooms, and interiors that whisper elegance, it’s no surprise that Pruthvi Villa was named Best Luxury Private Pool Villa in Goa, 2025, by Luxury Lifestyle Awards.
At the heart of this dreamlike escape is Mayur Narsinghani, whose passion and vision have shaped Pruthvi Villa into a destination where guests don’t just vacation – they belong. With an instinct for thoughtful luxury and a flair for personalization, Mayur has brought to life an experience where every detail feels tailor-made. In this exclusive interview, he pulls back the curtain on what it takes to build a brand that combines beauty, comfort, and soul into every stay.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, leads our exclusive interview. Drawing on more than 17 years of experience recognizing the globe’s most distinguished luxury brands through the Luxury Lifestyle Awards, he offers rich expertise and discerning insight into the dynamic landscape of luxury.
Alexander Chetchikov: Congratulations on your recent win! What does receiving an LLA in 2025 mean to you and your team at Pruthvi Villa?
Mayur Narsinghani: Thank you, Alexander. To be awarded the LLA in 2025 is a profound honour, not merely for myself but for every hand and heart behind Pruthvi Villa. It stands as a testament to the countless hours, the quiet perseverance, and the unyielding passion that have shaped this endeavour. It reaffirms a truth we have long believed, that when one leads with purpose and conviction, excellence naturally follows.
AC: Pruthvi Villa is praised for combining the best aspects of hotels and homestays. Could you tell us more about how this hybrid experience is created and maintained?
MN: At Pruthvi Villa, the principles of luxury and privacy are woven into the very fabric of our philosophy. We offer an experience that is both unique and intentional, where the meticulous services of a distinguished hotel are harmoniously entwined with the intimacy and warmth of a private homestay. Our team does not merely serve; they host, with the grace and warmth reserved for family. Every detail, from bespoke experiences to genuine local connections and quiet gestures of thoughtfulness, is offered with heartfelt sincerity.
Maintaining such a delicate balance demands not only unwavering consistency and careful training but, above all, a true generosity of spirit. Guests find themselves exquisitely cared for, yet wholly at ease, as though returning to a home long known. That, indeed, is the quiet magic we seek to create.
AC: The villas are beautifully set amidst lush tropical flora and designed with Mediterranean aesthetics. How important is the connection between architecture and guest experience at Pruthvi Villa?
MN: It is everything. True design transcends mere aesthetics; it is a dialogue of emotion and energy. From the moment our guests arrive, we wish for them to feel gently transported into another world. The Mediterranean influence lends an air of calm, warmth, and enduring elegance, while the tropical environs anchor the spirit of the place in vitality and quietude. It is a delicate alchemy, the weaving together of openness and seclusion, of grandeur and restraint. Every arch, every material, every line has been chosen with thoughtful intent, each one playing its part in a composition of subtle beauty.
AC: Every stay is tailored based on guest needs. Can you share an example of a particularly memorable guest experience that reflects this personalized approach?
MN: Certainly. Earlier this month, we had the pleasure of hosting a family of eighteen who gathered in Goa to celebrate their matriarch’s seventy-fifth birthday. As the children resided in New York, we assisted them in curating every facet of the occasion from afar. From engaging a private chef and thoughtfully crafting the menus to arranging local performers for an evening of entertainment, every detail was orchestrated with precision and care, ensuring an experience both seamless and memorable.
AC: In terms of customer satisfaction, what systems or philosophies do you have in place to ensure consistency across all guest stays?
MN: For us, consistency is rooted in culture. We have cultivated a team that does not merely adhere to a checklist but truly comprehends the significance of each detail. We encourage our staff to think as hosts, not merely as employees. While we have established systems for guest feedback and internal audits, it is the human element that distinguishes us, infusing every interaction with warmth, intuition, and care.
AC: The luxury hospitality industry is constantly evolving—what trends are you currently seeing that excite or inspire you, and how do you think they will shape the future of travel?
MN: One trend that profoundly resonates with me is the shift from mere opulence to true meaning. Today’s discerning travellers seek more than just five-star amenities; they yearn for connection. Whether it is sustainability, cultural immersion, or wellness, there is an inherent desire to find purpose in the way one travels.
Equally notable is the rise of intimate, design-conscious properties that marry privacy with experience, offering a refined balance. This ethos aligns deeply with our vision at Pruthvi Villa, where spaces are not only luxurious but also imbued with a soulful, human touch. The future of travel, it seems, belongs to places that craft stories, not simply stays.
AC: In an era where travellers seek more than just beautiful spaces, how do you think luxury brands can create truly meaningful and transformative guest experiences?
MN: Brands must evolve beyond mere notions of service and instead embrace the concept of genuine connection. A beautifully designed space may mark the beginning of an exceptional experience, but it is what you layer upon that beauty that truly defines the journey. Today’s travellers seek more than mere indulgence; they seek emotional resonance. They desire to be understood without the need for explanation. This calls for an attentive mind and the ability to craft moments that feel deeply personal, often with an element of surprise.
At Pruthvi Villa, our approach is centered on storytelling, personalization, and an ever-present attentiveness to the guest’s needs. We curate experiences that align with their inner rhythm, be it a quiet retreat, a joyous celebration, or a path of discovery. True luxury, the kind that touches the soul, is subtle, intentional, and lasting. It is this form of hospitality we strive to deliver with unwavering dedication, every single day.
AC: Looking ahead, what exciting developments or expansions can we expect from Pruthvi Villa in the near future?
MN: We are genuinely thrilled about the future that lies ahead for Pruthvi Villa. Having meticulously crafted an intimate and personalized experience at our current location, we now seek to extend this ethos to new, thoughtfully selected destinations. Each one will echo our core values: authenticity, a deep connection with nature, and a seamless blend of luxury with homestyle warmth. Yet, each will be uniquely tailored to the spirit of its surroundings.
We are also exploring holistic programs that promote mental well-being, mindful eating, and sustainable practices. Imagine private yoga retreats, sound healing sessions, and curated outdoor experiences that allow guests to reconnect with both themselves and the natural world in profound ways.
Ultimately, it is about creating new avenues for people to engage with the world, enrich their lives, and return home transformed, bringing back not just memories but something far deeper. This is the future we are shaping.
Mayur, thank you for your time and for our insightful conversation.
The World Luxury Chamber of Commerce (WLCC) is proud to announce the induction of The Luxury Signature into its prestigious global network of leading luxury brands. Renowned for its elite portfolio of private villas and chalets across Asia and Europe, the company exemplifies the dedication to excellence, exclusivity, and innovation that defines membership in the Chamber.
The inclusion of The Luxury Signature into WLCC reflects a shared commitment to redefining the standards of high-end travel experiences. With a carefully curated collection of the best villas in each destination, their offerings stand as an icon of luxury, personalization, and uncompromising quality. From tropical retreats in Phuket, Bali, and Koh Samui to elegant chalets in Niseko, Megève, and Courchevel, the company caters to the world’s most discerning travelers with 5-star amenities and bespoke concierge services.
“We are thrilled to welcome The Luxury Signature to the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of WLCC. “Their outstanding commitment to tailored service, elevated living, and consistent delivery of exceptional guest experiences aligns seamlessly with our mission to unite and elevate the world’s foremost luxury brands. Their presence strengthens our global community and enhances the visibility of excellence in the luxury hospitality sector.”
As a member of the WLCC, The Luxury Signature will gain access to a powerful international platform—facilitating connections with fellow luxury leaders, contributing to global thought leadership, and helping shape the future of the industry. This membership opens new opportunities for collaboration, innovation, and strategic growth within the luxury travel and lifestyle ecosystem.
By joining the WLCC, The Luxury Signature also affirms its role as a trusted voice in shaping the future of villa hospitality, setting new benchmarks for privacy, personalization, and premium service in the global luxury market.
