The World Luxury Chamber of Commerce (WLCC) is pleased to announce the appointment of Hamad Hassani to its Board. Hamad brings extensive experience in premium financial services, customer and business strategy, alongside a cross-industry perspective shaped by partnerships in luxury, hospitality, travel, aviation, and lifestyle.
Hamad serves as Vice President – Centurion Business & Premium Servicing, MENA at American Express. His leadership spans the Middle East and North Africa and includes the Centurion business, premium customer relationships, and travel and lifestyle services. Throughout his career, he has developed propositions for affluent and ultra-high-net-worth customers, bringing together strategy, customer experience and relationship-led growth to create value beyond the card itself.
For Hamad, a defining question is what makes a premium relationship last. Exceptional products and services matter, but lasting loyalty is built through trust, recognition, personalization, and human connection. He describes this approach as Premium Relationships: creating meaningful, enduring connections with customers that transcend individual products and transactions.
“I am delighted to join the WLCC Board and contribute to a community bringing together leaders from across the global luxury ecosystem. Luxury continues to evolve, but I believe its most enduring value remains deeply human – built on trust, recognition, and meaningful relationships. I look forward to exchanging perspectives with fellow Board members and contributing to the conversations shaping the future of the industry,” said Hamad Hassani.
Hamad’s perspective will enrich WLCC’s conversations about the evolving expectations of affluent and ultra-high-net-worth customers, the role of trust and personalization in building enduring relationships, and how luxury businesses attract and retain high-value clients, through strategy, partnerships and connected eco systems.
He has also completed the INSEAD International Directors Programme in Corporate Governance, complementing his expertise in board effectiveness, risk oversight, and long-term value creation.
“Hamad Hassani brings a rare combination of expertise in premium financial services, luxury travel and lifestyle, and the relationships that connect them. His leadership of the Centurion business across the Middle East and North Africa gives him a valuable perspective on the evolving expectations of affluent clients expect and how lasting trust is built. We are delighted to welcome him to the WLCC Board,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce.
Congratulations, Hamad. We look forward to the perspective and energy you will bring to the WLCC community.
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