Ana Cunha, Founder and Creative Director of Made With Love Eventos and creator of L’Essence d’Or – The Invisible Measure, has joined the World Luxury Chamber of Commerce.
Most luxury experiences are well executed. Very few are unforgettable. The difference rarely lies in what can be counted, and almost always in what is felt: a need anticipated, a moment perfectly timed, an atmosphere that feels effortless, the sense of being genuinely considered.
This conviction was shaped through more than a decade in the events industry with Made With Love, where Ana creates destination weddings, private celebrations and hospitality-led events in Portugal and internationally.
It has been further informed by executive education in Management of Fashion and Luxury Companies at Università Bocconi and Mastering Luxury Hospitality: Fundamentals to Leadership at EDHEC Business School, alongside masterclasses with international industry leaders.
This journey led to the creation of L’Essence d’Or – The Invisible Measure, a proprietary methodology conceived to evaluate, elevate and distinguish luxury hospitality through the elements that are not always visible, yet profoundly shape how an experience is perceived, felt and remembered.
Built around five dimensions, The Seen, The Felt, The Human, The Rooted and The Sustained – L’Essence d’Or brings together confidential, experience-based evaluation, education and a Distinction designed to recognise depth, consistency and qualitative excellence.
Made With Love brings this philosophy into the world of celebrations. L’Essence d’Or extends it across luxury hospitality through the service, culture, and standards that shape truly memorable experiences.
“Ana Cunha brings to the World Luxury Chamber of Commerce a distinctive perspective on the dimensions of luxury that extend beyond what is immediately visible. Her work across events and hospitality brings a valuable point of view to the conversations shaping the future of our industry.”
— Alexander Chetchikov, President of the World Luxury Chamber of Commerce.
At WLCC, Ana looks forward to conversations with those who shape how luxury is lived, through the places that welcome, the journeys that carry, the tables that gather, and the spaces that restore.
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