Author: Imke

Last Wednesday, visionary leaders from across the luxury landscape — spanning hospitality, real estate, interior design, fashion, and lifestyle — gathered virtually for a standout session inside the WLCC Leadership Lounge. 

Representing 12 countries — including the USA, Canada, UK, Switzerland, Italy, Spain, Portugal, Saudi Arabia, UAE, and Barbados — this wasn’t just another Zoom meeting. It was a carefully curated, high-touch experience that turned digital space into something deeply personal, intellectually rich, and full of possibility. 

“World Luxury Chamber exists to unite forward-thinking leaders from across the luxury sector — and this event was a living example of that mission in action.” – Alexander Chetchikov, WLCC President.  

Why This Wasn’t Just Networking — It Was Connection with Intention 

We designed this session to go far beyond surface-level introductions. In an intentionally intimate format, we created space for every voice to be heard — not just to say who they are, but to show what they believe in. Our guiding theme invited powerful discussion: “Redefining the Luxury Experience in 2025: Personalization, Purpose & Partnership.” 

The goal? To explore how today’s leaders can shape luxury experiences that are not only world-class, but also emotionally intelligent, value-driven, and collaboratively created. 

Event Highlights 

Fireside Wisdom from the Board 
We opened with powerful insights from two of our esteemed Honorary Board Members: 

Bob Kharazmi, former executive at Ritz-Carlton, St. Regis, and Bvlgari Hotels, and now CEO of Global Hotel Advisors, reminded us: 

“Flawless isn’t enough. Luxury must feel like it was designed for me.” 

Jacqueline Hara, Co-Founder at Fine & Country Spain, emphasized that: 

“Sustainability and heritage are no longer ‘nice to have’ — they’re core to value in the eyes of today’s high-net-worth clients.” 

Speed Networking, Elevated 
Over 40 minutes of structured, purposeful introductions revealed just how aligned — and yet diverse — our community is. 

From sustainable design to bespoke experiences, leaders across sectors shared their unique take on the future of luxury. Every exchange wasn’t just a connection — it was a potential collaboration in motion. 

Common Threads, Uncommon Ideas 
Whether you came in from real estate or fashion, yacht charters or architecture, it was clear: Luxury in 2025 is about emotional resonance, shared values, and bold partnership. 

What Our Participants Said 

“I wanted to take a moment to thank you for the outstanding management of the recent virtual networking event. Your efforts in organizing this gathering were truly commendable. The event was exceptionally informative and brought together some excellent talents. I deeply appreciate your dedication and the respectful, inclusive environment you created for all involved.” — Bob Kharazmi, Founder & CEO of Global Hotel Advisors 

“Thank you to the WLCC team for organizing such a thoughtful and engaging Virtual Networking Event. It was a real pleasure to be part of it. I truly appreciated the warm welcome, the opportunity to connect with fellow members, and the chance to contribute to such an insightful and well-curated gathering. I look forward to staying in touch and participating in future WLCC initiatives.” — Jacqueline Hara, Co-Founder at Fine & Country Spain  

“I would like to sincerely thank you for the opportunity to attend the recent WLCC Virtual Networking Event: “Connect & Elevate – A WLCC Leadership Lounge. It was a pleasure to be part of such a dynamic and inspiring gathering of professionals from across the luxury hospitality and lifestyle sectors. The discussions were insightful, the connections meaningful, and the overall experience truly valuable. I appreciated the high level of professionalism and the seamless organization of the event.” — Souhaiel Abdeljaouad, General Manager at Dorat Najd Resort

“I wanted to extend my heartfelt gratitude for inviting me to participate in this WLCC Virtual Networking Event. It was an honour to be part of such an insightful and engaging event. The discussions on personalisation, emotional and human-centred luxury, sustainability, heritage, strategic partnerships, and the role of AI were truly enlightening. I believe these themes are vital for shaping the future of our industry, and it was inspiring to hear the perspectives of fellow participants.” — Evlyn Mondo, Director of Casablanca   

Why This Event Mattered 

The WLCC isn’t just a professional network. 
It’s a global circle of leaders committed to redefining what luxury means — and who it serves. 

If you weren’t in the room (or rather, on the screen), here’s what you missed:

• Candid insights from cross-industry pioneers
• An intimate space to be heard, seen, and valued
• High-caliber conversation — no fluff, no pitches 

But more than anything, you missed momentum. 

WLCC regularly hosts Virtual Networking Events for global leaders across the luxury sector. If you’re not yet part of the WLCC community — consider this your invitation. Because what we’re building isn’t just a network. It’s a movement. 

Join the conversation. Stand alongside the visionaries shaping the future of luxury. 
Be where the leaders are. Start your journey here: https://worldluxurychamber.com/become-a-member/.

The World Luxury Chamber of Commerce (WLCC) is proud to announce the establishment of World Luxury Day, a global initiative dedicated to celebrating the artistry, innovation, and cultural importance of the luxury industry. The occasion will be observed annually on October 8, symbolically aligning with the founding date of the WLCC.

“World Luxury Day is a natural extension of the Chamber’s mission to protect, promote, and support the global luxury industry,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “October 8 is not just a date –  it’s a reflection of our commitment to the values that define luxury: heritage, craftsmanship, innovation, and uncompromising quality.”

Luxury is more than a collection of high-end goods and services – it is a dynamic fusion of tradition, creativity, and excellence. Spanning sectors such as fashion, jewelry, automotive, hospitality, culinary arts, real estate, and more, the luxury industry plays a vital role in preserving cultural heritage and driving economic growth.

World Luxury Day will serve as a global platform for luxury brands, consumers, artisans, and enthusiasts to unite in honoring these shared values.

Key Objectives of World Luxury Day

• Celebrate Craftsmanship and Innovation
  Honor the exceptional skill and creativity that underpin luxury brands.
• Promote Responsible Luxury
  Advocate for sustainable, ethical practices across the luxury sector.
• Foster Education and Awareness
  Highlight the cultural and economic impact of luxury worldwide.
• Encourage Dialogue and Collaboration
  Facilitate knowledge exchange and partnerships among industry stakeholders.
• Preserve Cultural Heritage
  Showcase how luxury helps sustain traditional arts and craftsmanship.
• Inspire Future Generations
  Support and attract young talent interested in careers in the luxury industry.

“We invite everyone – from established luxury brands to those who simply appreciate excellence – to join us in celebrating World Luxury Day,” added Chetchikov. “It’s a time to reflect on the beauty, legacy, and influence of luxury, and to look ahead to its promising future.”

To commemorate World Luxury Day, the WLCC will partner with key stakeholders to host events, educational initiatives, and special programs worldwide. Details on how to participate will be announced soon on the official WLCC website.

About the World Luxury Chamber of Commerce

The World Luxury Chamber of Commerce (WLCC) is a global network dedicated to uniting leading luxury brands, fostering collaboration, innovation, and sustainable business growth. By bringing together industry leaders, artisans, and visionaries, WLCC champions excellence, responsible practices, and cultural preservation – shaping the future of the global luxury landscape.

Join the WLCC Community to stay informed about the latest updates and events: https://worldluxurychamber.com/wlcc-community/.

The World Luxury Chamber of Commerce (WLCC) is delighted to announce that White Sposa, published by EDIZIONI NEWCO S.R.L., has become a valued member of its exclusive global network of premier luxury brands.

Based in Italy, Edizioni Newco is the publisher of White Sposa and The Real Wedding, leading Italian magazines dedicated entirely to the wedding industry. For over two decades, the publication has served as a trusted source of inspiration and guidance for couples preparing for their wedding, covering every aspect of the celebration, from fashion and accessories to décor, jewelry, and honeymoon planning. Its contemporary editorial approach speaks to a cosmopolitan, style-conscious audience seeking originality and sophistication.

Membership in WLCC enables the magazine to strengthen its global footprint and collaborate with luxury brands across fashion and many other industries. This strategic move supports the company’s vision to foster innovation, expand its reach, and stay at the forefront of luxury publishing.

The magazine is available both in print and online, offering timely insights, trend analysis, and curated ideas for a modern, global readership. Its refined perspective on weddings and lifestyle has established White Sposa as a respected authority within the high-end bridal sector, making White Sposa a strong representative of Italian creativity and editorial excellence on the international stage.

“We are thrilled to welcome White Sposa as a member of the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of WLCC. “Their influence in the luxury wedding market, combined with a contemporary editorial voice, makes them a valuable addition to our community.”

Aligning with the magazine allows WLCC to take a meaningful step toward shaping the future of luxury media, offering new opportunities for creative exchange and cross-sector growth.

For more information about White Sposa, visit their official website: https://www.whitemagazine.it/.

Transcorp Hilton Abuja, Nigeria’s iconic flagship hotel, is a multiple award-winning brand and the vibrant heart of the city of Abuja, offering high-end accommodation and services since its opening in 1987. Owned by Transcorp Hotels Plc, the property has played a significant role in shaping Abuja’s hospitality industry and remains a preferred destination for both international and domestic travelers. Named Best Luxury Business Hotel in Nigeria by Luxury Lifestyle Awards, reflecting its strong presence in the country’s business travel sector.

Strategic Location and Hospitality Heritage

Situated on Aguiyi Ironsi Street in Maitama, Transcorp Hilton Abuja is conveniently close to key government offices, diplomatic missions, and corporate headquarters. This proximity makes it especially suitable for business travelers seeking both comfort and efficiency during their time in the city.

Led by Hotel Manager Mohamed Said Khalil, the team at Transcorp Hilton Abuja focuses on creating meaningful guest experiences. Under his leadership, the hotel has maintained its position as a top choice for both business and leisure guests, with services tailored to meet the needs of today’s travelers.

Services and Facilities

Transcorp Hilton Abuja offers a wide range of business and leisure amenities. The hotel features several meeting rooms filled with natural daylight, ample parking facilities, and reliable power infrastructure—important factors for hosting conferences, diplomatic gatherings, and social functions.

For leisure, guests can enjoy a variety of dining options featuring both international menus and Nigerian cuisine. Guests are also encouraged to experience local culture through thoughtfully designed guest services and city experiences.

The hotel pays close attention to the guest experience. Personalized touches such as room upgrades, themed decorations for special occasions, and custom dining setups for birthdays and anniversaries help create stays that guests remember fondly.

Personalization and Innovation

Personalization plays a major role in how Transcorp Hilton Abuja operates. Through the Hilton Honors Program, frequent guests enjoy exclusive benefits that enhance their stay. Concierge services go beyond the basics, assisting guests with requests ranging from transportation and meeting arrangements to exploring Abuja’s sights and activities.

The hotel’s rich history, combined with a focus on guest safety and professional staff development, continues to set it apart from competitors in the market. Its approach is built on six key values: hospitality, integrity, leadership, teamwork, ownership, and now. These values shape daily operations and future growth strategies.

Industry Recognition

Over the past three years, Transcorp Hilton Abuja has received several industry awards, including the World Travel Awards, Seven Star Luxury Awards, World Luxury Awards, World MICE Award, and World Culinary Award. These honors reflect the hotel’s consistency in offering high standards of hospitality, business services, and culinary experiences.

Receiving the title of Best Luxury Business Hotel in Nigeria for 2025 further strengthens the hotel’s reputation, providing additional visibility on the global stage. Business travelers and corporate decision-makers recognize the property as a trusted location for both work and leisure.

Looking Ahead: Transcorp Hilton Abuja’s Forward-Thinking Strategy

As the hospitality industry continues to evolve, Transcorp Hilton Abuja is adapting proactively to meet future demands and maintain its leadership position.

• Continuously responding to industry developments and evolving guest expectations
• Actively leveraging online resources and market insights to guide strategic decisions
• Enhancing digital guest experiences for greater convenience and personalization
• Implementing sustainable practices as part of long-term operational goals
• Promoting cultural engagement through tailored guest experiences
• Expanding community involvement and strengthening local partnerships
• Investing in hospitality talent development and ongoing staff training
• Refining business travel services to meet modern professional needs

Conclusions

Transcorp Hilton Abuja continues to serve as one of Nigeria’s most prominent business hotels. With its strategic location, extensive facilities, personalized guest services, and long-standing hospitality legacy, it remains the preferred choice for international visitors, diplomats, and corporate travelers. The hotel’s role in Abuja’s hospitality sector is well established, and it continues to shape the standards for business travel experiences in Africa.

Visit https://www.hilton.com/en/hotels/abuhitw-transcorp-hilton-abuja/ to discover more. 

Premium Villas Costa Blanca, a renowned luxury real estate agency specializing in high-end properties along the northern Costa Blanca, has officially joined the prestigious World Luxury Chamber of Commerce (WLCC). This distinguished membership underscores the company’s commitment to excellence, innovation, and expanding its global footprint in the luxury real estate sector.

As a leading name in Spain’s luxury property market, Premium Villas Costa Blanca is celebrated for its exclusive portfolio of high-end homes along the breathtaking Mediterranean coastline. Backed by deep local expertise and a carefully curated selection of architect-designed villas and modern residences, the agency has earned the confidence of discerning local and international buyers seeking exceptional luxury living.

As a newly inducted member of the World Luxury Chamber of Commerce, the firm becomes part of an exclusive global network of luxury brands and industry professionals. This membership unlocks new market opportunities and reinforces the company’s mission to extend its influence well beyond the Costa Blanca region.

Renowned for its personalized service, multilingual team, and collaboration with visionary architects, the firm places a strong emphasis on sustainable design and cutting-edge technology. The company continues to shape the luxury real estate landscape, delivering exceptional experiences to discerning property seekers worldwide.

“We are pleased to welcome Premium Villas Costa Blanca to the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of the WLCC. “Their expertise in creating outstanding property experiences and their commitment to personalized service reflect the values we promote within our network. We look forward to supporting their continued success and advancing the standards of luxury real estate on a global scale.”

The firm’s inclusion in the World Luxury Chamber of Commerce marks a significant milestone in the company’s journey of growth and excellence. This membership aligns seamlessly with their commitment to delivering unparalleled luxury real estate services while upholding the highest standards of professionalism, integrity, and innovation.

For more information about Premium Villas Costa Blanca and to explore their exclusive portfolio of luxury properties, visit their official website: https://www.premium-villas-costa-blanca.com/.

The World Luxury Chamber of Commerce (WLCC) is proud to welcome Rent Luxe Car as the newest member of its prestigious global network. This milestone celebrates the induction of one of Europe’s leading luxury car rental companies into an elite community of brands recognized for their excellence, innovation, and unwavering commitment to the highest standards of luxury.

With more than 15 years of experience, Rent Luxe Car has become a trusted name in the luxury car rental industry, offering an exceptional fleet of premium vehicles that includes Lamborghini, Ferrari, Rolls-Royce, Bentley, Porsche, and other top-tier marques. Headquartered in Europe and operating across major cities such as Paris, Milan, Monaco, Barcelona, Rome, and Dubai, the company provides clients with seamless access to elite vehicles tailored for both leisure and business needs.

What sets the firm apart is its dedication to personalized service and unmatched convenience. From door-to-door delivery to multilingual support and VIP chauffeur services, every detail is designed to exceed client expectations. Whether for a business trip, wedding, special event, or an indulgent holiday drive, the company delivers refined, memorable experiences on four wheels.

By joining the WLCC, Rent Luxe Car gains access to exclusive global networking opportunities, luxury-focused collaborations, and a platform to help shape the future of high-end mobility through shared values and innovation.

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented: “We are thrilled to welcome Rent Luxe Car into the World Luxury Chamber of Commerce. Their exemplary service, expansive fleet, and dedication to creating unforgettable luxury experiences align perfectly with the values we represent. Rent Luxe Car brings elegance and energy to the future of luxury travel.”

As part of the WLCC, the firm is poised to contribute to forward-looking discussions in the luxury sector, with a focus on innovation, sustainability, and personalized excellence in mobility.

Visit https://rentluxecar.com to learn more about the company’s services and elite offerings.

The World Luxury Chamber of Commerce (WLCC) is delighted to welcome Tandberg Miller Design, a renowned interior design studio based in Oslo, Norway, as its newest member. With over two decades of expertise in crafting bespoke interiors, Tandberg Miller Design has built a reputation for its refined elegance, attention to detail, and seamless blend of raw and exclusive materials.

Founded in 2000 by Ane Tandberg, this award-winning studio specializes in both private and commercial projects, delivering tailor-made interiors that embody harmony, sophistication, and functionality. A strong emphasis on craftsmanship and a close client relationship are at the heart of their approach, ensuring that each project is a unique reflection of the client’s vision. Additionally, the company is a leader in sustainable design, integrating reclaimed materials and working with eco-conscious suppliers to create spaces that are both luxurious and environmentally responsible.

By joining the WLCC, the design studio becomes part of a global network of leading luxury brands dedicated to fostering collaboration, innovation, and business growth. Their commitment to sustainability, bespoke craftsmanship, and design excellence makes them a valuable addition to our community.

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, shares: “We are pleased to welcome Tandberg Miller Design to the World Luxury Chamber of Commerce. Their dedication to refined craftsmanship and sustainable luxury design exemplifies the values that define the modern luxury industry. As part of our global network, Tandberg Miller Design will contribute to shaping new trends and setting higher standards in the world of luxury interiors.”

This partnership highlights WLCC’s ongoing mission to connect the most distinguished luxury brands and service providers, fostering a culture of innovation and excellence in the luxury sector. We look forward to the impact Tandberg Miller Design will bring to our community and the luxury interior design industry worldwide.

To explore more, visit https://tandbergmiller.com/.

In a world where luxury travel is no longer defined by five-star hotels alone but by access, artistry, and emotional resonance, Aurora Travel has emerged as a true connoisseur of bespoke, high-end experiences. This year, the prestigious Luxury Lifestyle Awards has recognized Aurora Travel as the Best Luxury Tour Operator in Hungary, celebrating the company as one of the most trusted and worthy representatives of the global luxury industry.

This coveted award not only affirms Aurora Travel’s standing as a top-tier operator but also honors its deep focus on white-glove service, unmatched personalization, and discretion-led itineraries. From secluded island escapes to high-touch city breaks, Aurora Travel creates experiences for elite clientele that are as distinctive as the travelers themselves.

A Legacy of Handcrafted Luxury

Founded in Budapest by a group of visionary travel connoisseurs, Aurora Travel was born from a single idea: to reshape what it means to travel well. What started as a boutique agency quickly evolved into one of Hungary’s leading names in luxury tourism. With over a decade of excellence, Aurora Travel has built a global reputation for tailor-made travel design, serving high-net-worth individuals (HNWIs), couples, families, and international business leaders.

Their expertise spans Maldives escapes, Mediterranean yacht retreats, private jet journeys,wellness-centric getaways, and cultural deep-dives in some of the world’s most exclusive locations. The company’s footprint extends beyond Hungary, attracting clients across Eastern Europe, including Slovakia, Romania, the Czech Republic, and Poland, and increasingly from Western Europe and the Middle East.

Aurora Travel is distinguished by its 24/7 private agent model – each client is paired with a dedicated advisor who handles every detail, from the first consultation to post-return feedback. These agents are more than travel planners; they are storytellers, curators, and confidants who shape every journey into a faultless and unforgettable narrative.

Recognized for Excellence

Luxury Lifestyle Awards are known for celebrating the most refined names across various luxury sectors worldwide. In naming Aurora Travel the Best Luxury Tour Operator in Hungary, the company’s dedication to excellence, trust, and innovation have been highly praised.

From Forbes-rated private island resorts in the Maldives to off-grid Mediterranean sanctuaries, Aurora Travel’s itineraries are designed to be unforgettable and wholly unique. Clients are granted access to properties and experiences not available on mainstream platforms – the kind of access reserved for those who understand that true luxury is invisible, intuitive, and personal.

Why Elite Travelers Choose Aurora

Aurora Travel isn’t just a travel agency – it’s a luxury atelier. Clients turn to Aurora when they want something more than a vacation; they seek a unique escape that tells a story, indulges the senses, and leaves a lasting emotional imprint.

Whether it’s arranging an underwater dinner in the Indian Ocean, chartering a superyacht in the Adriatic, or planning a wellness retreat with private chefs and personalized spa treatments, Aurora delivers with flawless execution and understated sophistication.

Aurora’s approach also reflects a core commitment to client satisfaction and long-term loyalty. Their continuous feedback loop ensures every journey not only meets expectations but exceeds them. It’s no wonder that many clients become returning patrons – and friends.

For Those Who Expect More

For travelers who expect more than just luxury – and demand meaning, privacy, and personalization – Aurora Travel offers a rare blend of access, artistry, and absolute discretion. With a proven track record, elite partnerships, and a fiercely client-focused ethos, the company continues to shape the future of bespoke travel across borders.

To explore Aurora Travel’s handpicked collection of extraordinary escapes and begin creating your own unforgettable journey, visit https://www.instagram.com/aurora_travel_agency/?hl=en.

Live the story only you can tell. Travel the Aurora way.

The World Luxury Chamber of Commerce (WLCC) proudly announces the induction of MAISON Bahamas into its respected global network. This exclusive membership solidifies MAISON Bahamas’ position as a premier leader in high-end real estate and underscores its global reach within the luxury sector.

Founded in 2022, the firm has swiftly established itself as the top luxury real estate brokerage in The Bahamas, offering unparalleled service, global marketing reach, and elite property expertise. As an exclusive affiliate of Forbes Global Properties, the firm connects discerning buyers and sellers with extraordinary real estate opportunities across 27 countries, supported by a network of over 17,000 luxury property experts. In 2023 alone, the firm contributed to over $90 billion in luxury property sales, setting a new standard for performance and prestige.

“We are honored to welcome MAISON Bahamas to the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of WLCC. “Their passion for excellence, personalized client service, and global vision align perfectly with our mission to unite and elevate the world’s top luxury brands. MAISON Bahamas is a valuable addition to our international network and a shining example of innovation in the real estate industry.”

Joining WLCC offers MAISON Bahamas unique strategic advantages, including access to global promotional platforms, elite networking opportunities, and cutting-edge insights into luxury consumer trends. As part of this elite consortium, the firm will benefit from collaborative initiatives that foster innovation and elevate the standard of luxury worldwide.

The inclusion of MAISON Bahamas in WLCC also strengthens the Chamber’s footprint in the Caribbean, reinforcing its commitment to supporting emerging luxury hubs around the world. With its deep knowledge of the Bahamian market, commitment to client satisfaction, and visionary leadership under CEO Ryan Knowles and EVP Indira Thompson, MAISON Bahamas exemplifies the caliber of brand that drives the future of luxury.

“At MAISON | Forbes Global Properties, we believe in redefining the real estate experience for today’s sophisticated clientele,” said Knowles. “Being recognized by WLCC not only validates our mission but also opens exciting new doors for collaboration and global growth.”

As the leading real estate brokerage in The Bahamas, MAISON Bahamas’ membership with the World Luxury Chamber of Commerce further enhances its capacity to serve elite clientele while shaping the global conversation around luxury living and investment.

For more information, visit www.maisonbahamas.com.

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the official induction of Emeralda Golf Club as a distinguished new member of its prestigious international network. This recognition affirms Emeralda’s status as one of Southeast Asia’s most elite golf destinations.

Just a short drive from Jakarta, Emeralda Golf Club has long set the standard for upscale golfing experiences in the region. Since its founding in 1994, the club has embodied a vision of refined recreation, offering an experience where design, nature, and culture converge. Owned by PT Karabha Digdaya and led by General Manager Yenny Tanudjaja, Emeralda features 27 masterfully designed holes—18 by golf legend Arnold Palmer and 9 by the iconic Jack Nicklaus. Each course is thoughtfully integrated into a landscape of lush tropical vegetation and rolling terrain, creating a golfing environment that is both visually striking and technically engaging.

Beyond its exceptional layout and natural beauty, Emeralda has built a strong reputation on the international stage by hosting some of the region’s most prominent golf tournaments. Prestigious events such as the Alfred Dunhill Masters, the Volvo Asian Matchplay Championship, and the HSBC Enjoy Jakarta Indonesia Open have drawn global attention to the club, underscoring its capacity to meet world-class standards in competition and hospitality.

Emeralda Golf Club’s induction into the WLCC aligns with the Chamber’s mission to unite exceptional brands across key sectors of the luxury industry—including fashion, hospitality, real estate, and fine living—under a shared commitment to excellence and innovation. As a member, Emeralda gains access to a powerful network of international partners, exclusive business development initiatives, targeted promotional campaigns, and high-level industry insights designed to elevate visibility and foster strategic growth.

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented: “We are thrilled to welcome Emeralda Golf Club into the World Luxury Chamber of Commerce. Their devotion to quality, service, and cultural authenticity resonates deeply with our values. Emeralda is a symbol of refined living and a standard-bearer for luxury in Southeast Asia. We are confident that their involvement will enrich our network and contribute meaningfully to our shared vision.”

This partnership marks a significant step forward in expanding WLCC’s footprint in Asia, reinforcing its strategic focus on emerging luxury markets that fuse heritage, innovation, and sustainability. For Emeralda, the affiliation represents not only an endorsement of its legacy but also a gateway to new international opportunities, brand alliances, and a broader global audience.

For more information, visit www.emeralda-golfclub.com.

The World Luxury Chamber of Commerce (WLCC) is proud to announce that JW Marriott Hotel Muscat has become a valued member of its global network of prestigious luxury brands.

This marks an exciting milestone for JW Marriott Hotel Muscat, a newly established 5-star oasis in the heart of Muscat, Oman. The hotel’s membership in the WLCC reflects its commitment to offering the highest level of luxury and service, while contributing to the growth and recognition of the global luxury hospitality industry.

By joining WLCC, JW Marriott Hotel Muscat gains access to a global network of industry leaders, strategic partnerships, and exclusive business opportunities. As part of the Chamber, the hotel will benefit from enhanced visibility and recognition, elevating its status within the luxury hospitality sector. The association with WLCC further solidifies its position as a premier destination for affluent travelers seeking an exceptional and unforgettable experience in Muscat.

The hotel’s membership also provides it with valuable insights into global industry trends and best practices, allowing it to continuously innovate and maintain its reputation for excellence. JW Marriott Hotel Muscat’s commitment to exceptional service, world-class amenities, and a refined guest experience aligns perfectly with WLCC’s mission to promote the highest standards in luxury hospitality.

In addition to its luxurious accommodations and dining options, the hotel boasts more than 2,200 square meters of versatile event space, including two grand ballrooms and multiple meeting rooms. Its proximity to the Oman Convention & Exhibition Centre makes it an ideal choice for business travelers seeking seamless access to world-class conferences and events. With the backing of WLCC, JW Marriott Hotel Muscat will further strengthen its ability to host exclusive events and conferences, solidifying its place as a hub for both business and leisure in the region.

“We are delighted to welcome JW Marriott Hotel Muscat as a member of the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of the WLCC. “Their exceptional service, exquisite accommodations, and commitment to delivering world-class luxury experiences make them an ideal fit for our global network. We look forward to working together to promote the luxury hospitality industry and expand our presence in the Middle East.”

For WLCC, JW Marriott Hotel Muscat’s membership further strengthens its network in the Middle East, providing new opportunities for regional collaboration and promoting the Chamber’s influence in one of the world’s fastest-growing luxury markets. The hotel’s membership adds significant value to WLCC’s diverse portfolio, further enhancing its global reach and prestige.

JW Marriott Hotel Muscat’s membership in WLCC is a testament to its dedication to upholding the highest standards of luxury hospitality and its ambition to be recognized as a global leader in the industry.

For more information about JW Marriott Hotel Muscat, visit their official website: https://www.marriott.com/en-us/hotels/mctmj-jw-marriott-muscat/overview/.

The World Luxury Chamber of Commerce (WLCC) is delighted to announce that Al Nakhla Residential Resort has become a valued member of its exclusive global network of premier luxury brands.

Located in the heart of Riyadh, Al Nakhla Residential Resort is a standout destination offering luxury family residences just minutes away from the city’s bustling business and entertainment districts. This new membership marks a significant step for the resort, reflecting its commitment to providing an unparalleled level of comfort, convenience, and luxury living in Saudi Arabia’s capital.

By joining WLCC, Al Nakhla Residential Resort gains access to a global network of industry leaders, strategic partnerships, and exclusive business opportunities. This collaboration will enhance the resort’s visibility, solidifying its reputation as one of Riyadh’s most prestigious residences. The WLCC membership offers the resort an incredible opportunity to further elevate its status as a preferred destination for both long-term residents and those seeking a short stay in the city’s most exclusive neighborhood.

Al Nakhla Residential Resort is renowned for its exceptional services and state-of-the-art amenities, offering a variety of luxurious 1 to 4-bedroom apartments and villas. The resort provides a peaceful retreat amidst Riyadh’s urban landscape, with over 1,000 elegantly appointed residences offering stunning views of beautifully landscaped gardens and the city skyline. Residents enjoy an extensive array of world-class amenities including 23 swimming pools, a shopping plaza, a bowling alley, a cinema, a fully-equipped gym, a wellness center, pet-friendly spaces, and much more.

The resort is also home to various dining options, including a multi-cuisine restaurant, Starbucks, and a gelato café, ensuring that every resident has access to premium experiences right on their doorstep. With additional services such as 24/7 security, concierge, housekeeping, and shuttle bus, the resort provides residents with everything they need for a truly luxurious lifestyle.

“We are thrilled to welcome Al Nakhla Residential Resort as a member of the World Luxury Chamber of Commerce,” said Alexander Chetchikov, President of WLCC. “Their commitment to offering exceptional luxury living, with unparalleled amenities and services, makes them a perfect fit for our global network. We look forward to supporting their continued success and expanding our reach in the Middle East.”

Al Nakhla Residential Resort’s membership in WLCC highlights its commitment to maintaining the highest standards of luxury living while working alongside other leading hospitality brands to elevate the overall standards of luxury hospitality. By leveraging strategic partnerships and collaborations within a community of like-minded luxury professionals, the resort aims to drive innovation and foster expansion. 

For more information about Al Nakhla Residential Resort, visit their official website: https://www.alnakhla.sa/.

The recent induction of The Fixer Lifestyle Group into the World Luxury Chamber of Commerce (WLCC) is a milestone that not only reflects the company’s reputation within elite circles but also signals the future of luxury lifestyle management. Known for orchestrating discreet, bespoke, and truly unforgettable experiences, The Fixer has quietly become a trusted authority among the world’s most discerning clientele.

Mastering the Art of Extraordinary Living

Turning the ordinary into the extraordinary lies at the heart of The Fixer Lifestyle Group’s philosophy. This is not simply about providing access or solving problems—it is about mastering every detail of the luxury lifestyle. Whether for personal or professional needs, the company exists to ensure that every moment, from the everyday to the exceptional, is executed with precision and grace. The goal is simple: to be the finest in the world at managing and elevating high-end living.

A 360° Approach to Lifestyle Management

What sets the brand apart is its comprehensive approach to lifestyle support. The Fixer offers a full 360-degree lifestyle management service alongside concierge expertise that responds to the needs of the modern luxury client. As demands and expectations evolve, so too does the service—whether it involves handling the daily logistics of a high-profile family or coordinating a multi-destination bespoke travel itinerary.

Services are delivered with a sense of effortlessness that belies the complexity behind them. Clients are not just receiving access; they’re experiencing a lifestyle that has been curated, anticipated, and designed to reflect who they are. The experience is faultless, the touchpoints personal, and the results unforgettable.

Culture Rooted in Elite Expectations

The company’s culture has been shaped by over a decade of working with the world’s elite—from global CEOs and UHNW individuals to luxury brands and family offices. Out of those years emerged six core pillars that now define the brand’s internal DNA: Excellence, Innovation, Authenticity, Global Reach, Sophistication, and Passion.

These values are not abstract ideals but real-time operating principles. They guide decision-making, partner selection, and even the smallest client interactions. As a result, the service feels not only bespoke, but also deeply intuitive, rooted in a profound understanding of what luxury means today.

Precision Fused with Human Insight

Service execution is powered by a combination of advanced systems and human insight. Proprietary technology captures every client preference, while global specialists apply cultural nuance and discretion to each request. The balance between process and personalization ensures that even the most complex arrangements are handled with poise and integrity.

Clients may never see the structure behind the scenes, but they will feel the result: tailored, elevated experiences that unfold effortlessly. It’s this consistency that has earned The Fixer its reputation as a leader in modern lifestyle management.

Global Presence, Local Expertise

With headquarters in the UK and offices in Dubai and New York, the company is positioned to serve clients wherever they are—or wherever they wish to go. What distinguishes this global presence is its local soul. From Florence-based art historians to wellness experts in the Emirates, The Fixer’s extended network brings personal depth and regional intelligence to every touchpoint. It is luxury created with context, not just convenience.

In line with its continued global expansion, The Fixer Lifestyle Group is proud to announce the upcoming opening of a new office in Riyadh—a strategic move that further deepens the brand’s presence in the Middle East. This new location will enable the company to deliver its signature blend of precision and personalization to an increasingly sophisticated clientele in Saudi Arabia’s dynamic capital.

Looking Ahead

From scouting wellness retreats in Patagonia to introducing “silent concierge” services for clients seeking digital minimalism, the road ahead is defined by thoughtful innovation. New initiatives will continue to reflect the company’s belief in conscious luxury, where service is both refined and meaningful.

This chapter with the WLCC may be new, but the story behind The Fixer Lifestyle Group is one written over years of trust, transformation, and loyalty to the extraordinary.

Visit www.thefixerlifestylegroup.com to learn more today.

The World Luxury Chamber of Commerce (WLCC) is proud to announce the forthcoming launch of its Luxury Travel & Hospitality Committee, a global initiative dedicated to elevating excellence, innovation, and collaboration in the luxury travel and hospitality sectors.

As part of WLCC’s mission to bring together the world’s leading luxury brands, this new committee will create a dedicated space for the innovators and visionaries who are transforming the luxury travel experience—and setting the course for its future.

“The WLCC Luxury Travel & Hospitality Committee is designed to serve as a dynamic platform for cross-border dialogue, idea exchange, and elevated collaboration. It will act as a powerful catalyst for innovation and global standards across the luxury travel industry. By bringing together leading voices from every corner of the world, we are creating a curated space for meaningful conversations, strategic partnerships, and the kind of cross-sector thinking that will define the future of ultra-luxury hospitality. From emerging trends to mentorship, this committee will play a key role in shaping what excellence looks like for the next generation of global travelers.”— President, World Luxury Chamber of Commerce.

Set to officially launch in October 2025, the committee will be preceded by a summer pre-launch campaign designed to engage forward-thinking brands and gather early interest from global leaders in luxury travel.

Key Objectives of the Committee:

• Promote Global Standards of Excellence: Establish and share best practices across service, design, and guest experience to maintain the prestige of luxury travel worldwide.
• Foster Strategic Collaborations: Create meaningful connections among luxury hotels, private aviation providers, bespoke travel curators, and experience designers to encourage innovation and synergy.
• Support Brand Visibility & Growth: Offer WLCC members unique platforms for international exposure through curated marketing campaigns, elite showcases, and high-profile events.
• Inspire Innovation & Trend Leadership: Lead discussions and research on emerging trends including personalization, wellness travel, cultural immersion, and digital transformation in luxury hospitality.
• Create Bespoke Networking Experiences: Develop exclusive, invitation-only events, FAM trips, and hosted buyer programs to connect industry leaders in inspiring and productive settings.
• Advance Education & Talent: Partner with leading institutions to support next-generation talent and continuous professional development in the field of luxury hospitality.

The committee will welcome senior executives and founders from luxury hotels and resorts, private aviation and yacht services, luxury travel design agencies, high-end destination marketing organizations, and other experience-driven brands serving the global elite.

WLCC invites interested stakeholders to register early interest and take part in shaping the foundation of this dynamic new initiative.

Please note: Participation in the Luxury Travel & Hospitality Committee is exclusive to WLCC members. Join WLCC to be part of this global movement and help define the future of luxury travel and hospitality: https://worldluxurychamber.com/become-a-member/

For media inquiries, please contact:
Olha Kipiani
Communications Director
**@****************er.com
https://worldluxurychamber.com/

About the World Luxury Chamber of Commerce:
World Luxury Chamber of Commerce is a global network for leading luxury brands for collaboration, innovation, and business growth. WLCC membership unlocks access to top-level networking, exclusive events, global promotion, and industry insights.

L’Occitane en Provence is redefining eco-luxury with the launch of two elegant new amenities ranges, designed exclusively for premium four and five-star hotels. 

Debuting this year, Jasmin Bergamote is a luminous blend of sweet jasmine and zesty bergamot, opening with citrus sparkle, unfolding into a floral heart, and settling into warm notes of cedar and sandalwood. Meanwhile, Lavande Blanche captures the aromatic beauty of Provence with white lavender essential oil and soft white musk – an aromatic nod to freshly laundered linen drying in the Provençal sun. 

Both collections are available in 400ml eco-designed dispensers with one-litre refill bottles – an elegant, waste-conscious solution. Jasmin Bergamote is also offered in 30ml and 50ml amenities, along with a 50g solid soap, ideal for boutique environments that value both sophistication and sustainability. Each refill is made from 100% recycled and recyclable PETR, reinforcing L’OCCITANE Group’s commitment to planet-first design without compromising on luxury. 

A Trusted Partner in Excellence 

Further underscoring its industry credibility, L’Occitane en Provence has been recognised as a trusted supplier by Astria™, the preferred partner platform of Forbes Travel Guide. This recognition highlights the brand’s dedication to authenticity, elegance, and quality in luxury hospitality. The brand’s hospitality team was also a proud participant in The Summit 2025 in Monaco, Forbes Travel Guide’s annual event that celebrated excellence in service and guest experience. 

See You in Miami 

This September, the L’Occitane en Provence Hospitality team heads to the Independent Hotel Show Miami (Booth 433), the premier event for independent luxury and boutique hoteliers across the Americas. Our hospitality team is delighted to be participating in one of the sessions on 18, September at 11am, when it will share some insights about sustainability and hospitality in the wellness industry. Join us at the Miami Beach Convention Center, September  17 -18, to discover how the brand brings the timeless, evocative soul of Provence to today’s most discerning hotel guests. 

To find out more, visit https://spa.loccitane.com/.

The World Luxury Chamber of Commerce (WLCC) proudly announces the induction of Jardins Tramuntana as its newest member, marking a significant addition to its distinguished international network of over 5,000 top-tier luxury brands. This prestigious membership highlights Jardins Tramuntana’s unique contribution to the luxury landscape design sector, with their national and international work.

Founded in Palma de Mallorca, Jardins Tramuntana is a landscape design, construction, and project management studio based in Mallorca with 30 years of experience, renowned for creating extraordinary landscape designs that fuse artistic expression with environmental harmony. With a design philosophy centered on enduring elegance, seasonal beauty, and a deep connection between people and nature, the studio has earned acclaim for projects that redefine outdoor luxury.

As a member of the WLCC, Jardins Tramuntana will now participate in an exclusive platform for collaboration among the world’s most respected luxury brands. The studio will gain access to high-level networking opportunities, enhanced global visibility through WLCC events and media channels, and the ability to contribute to ongoing dialogue on innovation and sustainability in the luxury sector. The Chamber also offers its members strategic insights into emerging market trends, while enabling them to play a direct role in shaping the future of the global luxury experience.

In welcoming Jardins Tramuntana, Alexander Chetchikov, President of the WLCC, remarked, “We are thrilled to welcome Jardins Tramuntana to our distinguished Chamber. Their mastery of sustainable Mediterranean landscape design perfectly embodies the innovation and grace that define today’s luxury sector.” His statement underscores the alignment between Jardins Tramuntana’s values and the WLCC’s mission to support brands that lead through creativity, excellence, and responsible practices.

The inclusion of Jardins Tramuntana enhances the WLCC’s growing influence in the luxury design and real estate domains. Their expertise in sustainable landscaping, regenerative tourism, and heritage preservation offers invaluable insights that will inspire fellow members and advance the Chamber’s initiatives in ecological innovation. Jardins Tramuntana brings not only an elevated aesthetic to the network but also a powerful narrative of how nature, culture, and luxury can coexist in meaningful, transformative ways.

As the WLCC continues to grow its circle of influence with brands that are reshaping the luxury landscape, Jardins Tramuntana is a brilliant example of vision, artistry, and environmental stewardship.

Visit https://www.jardinstramuntana.com/ to learn more about WLCC’s newest member.

For discerning travelers who crave immersive, off-the-beaten-track experiences infused with sophistication and exclusivity, SHARIF HOUSE Handcrafted Travels is a name that stands apart. A prestigious member of the World Luxury Chamber of Commerce (WLCC), this elite travel company has redefined luxury tourism, offering bespoke journeys that unveil hidden gems across the globe with unparalleled elegance.

The Art of Handcrafted Travel 

SHARIF HOUSE is a curator of extraordinary journeys. Based in Dubai, UAE, yet providing services worldwide, the company specializes in tailor-made itineraries that transcend conventional tourism. From secluded desert retreats to opulent rail journeys and exclusive seaside escapes, each itinerary is meticulously crafted to deliver a seamless blend of adventure and indulgence. 

Their team of travel connoisseurs holds advanced degrees in Tourism and Hospitality, ensuring that every aspect of a guest’s journey is handled with exceptional expertise. Whether planning an intimate honeymoon, an elaborate wedding, or a high-profile MICE event, SHARIF HOUSE guarantees an experience that is nothing short of perfection. 

A Visionary at the Helm 

At the core of SHARIF HOUSE’s success stands its visionary founder and CEO, Mr. Sharif Al Ferm. A distinguished leader in the luxury travel industry, he serves as a Board Member of the Marriott Luxury Advisory Council and is an esteemed member of both the Miami Chamber of Commerce and the World Luxury Chamber of Commerce. His profound expertise and influence in high-end travel further cement SHARIF HOUSE’s reputation as a leader in elite tourism. 

“We are big enough to deliver, yet small enough to care,” says Sharif Al Ferm, a lifelong student of the art of hospitality. 

Unmatched Experiences in the UAE 

As a Dubai-based luxury travel expert, SHARIF HOUSE offers unparalleled experiences across the United Arab Emirates, revealing the region’s rich cultural heritage, breathtaking landscapes, and ultra-luxurious offerings. Guests can embark on private desert safaris featuring secluded Bedouin-style dinners, camel treks, and exclusive stays in luxury desert resorts like Al Maha, a Luxury Collection Desert Resort & Spa. For those drawn to the cosmopolitan glamour of Dubai, the company curates VIP experiences such as private yacht cruises around Palm Jumeirah, behind-the-scenes access to the city’s top luxury brands, and Michelin-starred dining experiences in world-renowned restaurants. Adventurers can take part in helicopter tours over the Burj Khalifa, explore the stunning fjords of Musandam on a private dhow cruise, or unwind in the UAE’s most prestigious beachfront resorts. 

Signature Global Experiences 

What sets SHARIF HOUSE apart is its ability to transform travel into an art form. Guests can indulge in a range of bespoke experiences across the globe, including: 

• Off-the-Beaten-Track Tours – Venture beyond conventional tourist circuits and uncover the world’s best-kept secrets. Explore the ancient rock-hewn churches of Lalibela, Ethiopia, trek through the mystical landscapes of Bhutan, or discover the remote tribal cultures of Papua New Guinea with exclusive access to hidden cultural treasures and untouched natural wonders. 

• Luxury & Nostalgic Train Journeys – Step back in time aboard opulent train experiences that weave through historic landscapes with unparalleled grandeur. Indulge in the elegance of the Venice Simplon-Orient-Express across Europe, journey through the vast outback aboard The Ghan in Australia, or experience the regal splendor of India on the Maharajas’ Express. 

• Prestigious Red Sea Escapes – Bask in the serenity of the Red Sea’s most exclusive seaside retreats, where luxury meets tranquility. Experience world-class hospitality at The Oberoi Sahl Hasheesh in Egypt, enjoy private island luxury at The St. Regis Red Sea Resort in Saudi Arabia, or unwind in the untouched beauty of Aqaba, Jordan. 

• Exquisite Cruise Adventures – Embark on world-class cruise itineraries that redefine elegance and comfort on the high seas. Sail through the Norwegian fjords with Seabourn, explore the Galápagos Islands with Silversea Expeditions, or enjoy the ultra-luxury experience of Ritz-Carlton Yacht Collection. 

• Seamless Luggage & Personal Shopping Services – Elevate the travel experience with hassle-free luggage handling and VIP shopping assistance. Enjoy personal shopping experiences at Harrods in London, The Dubai Mall, or Galeries Lafayette Paris, complemented by premium luggage delivery services from brands like TUMI and Louis Vuitton. 

A Commitment to Unparalleled Excellence 

With a philosophy rooted in creating lifetime luxury, SHARIF HOUSE ensures every journey is an elegant fusion of authenticity, exclusivity, and impeccable service. Their dedication to exceeding expectations makes them the ultimate partner for travelers seeking a truly personalized, high-end exploration worldwide. 

For those who believe travel should be more than a journey—it should be an unforgettable masterpiece—SHARIF HOUSE Handcrafted Travels is the definitive choice. Experience the world like never before, with every detail finely curated for those who expect nothing but the extraordinary. 

Your lifetime journey starts here: https://sharifhouse.travel/index.html.