Author: Imke

From Bangkok to the world, DER MOND Anandara Co., Ltd. has emerged as one of Thailand’s most influential names in contemporary fine jewelry. Known for its refined approach to diamond expertise and Thai artistry, the house now enters a new chapter as it is welcomed into the World Luxury Chamber of Commerce. With more than three decades shaping its identity and expanding its reach across key international markets, DERMOND presents a perspective on luxury defined by character, cultural depth, and modern expression. For this special feature, Creative Director Sirapat Pipatveeravat sits down with Alexander Chetchikov to reflect on the brand’s philosophy, its design language, and the shifting landscape of global jewelry.

Alexander Chetchikov: DERMOND has spent more than three decades shaping Thailand’s fine jewelry landscape. As the luxury jewelry sector enters a new chapter in 2025—marked by clients seeking greater individuality and design purpose—how would you describe the brand’s evolution over the years, and which guiding principles or emerging shifts do you see as most influential this year?

Sirapat Pipatveeravat: DERMOND’s journey has been deeply meaningful. When we first began more than thirty years ago, our focus was centered on diamond mastery and craftsmanship. Over time, we have grown into a fine jewelry house with a distinct identity—one that brings together technical excellence, Thai artistry, and cultural expression.

What I value most about this evolution is that it hasn’t been shaped simply by trends. Each chapter of our growth has been guided by our vision and by the way people form emotional connections with jewelry. Today, we create pieces that are not only timeless in beauty, but also reflective of individual character and personal meaning.

Our creative direction continues to be grounded in the idea we call “Reimagine Luxury”. To us, luxury goes beyond status or extravagance. It is about authenticity, timelessness, and purposeful design. Every diamond is selected with exceptional care, every detail is crafted with intention, and every piece carries a story that truly resonates with its wearer.

As we introduce DERMOND to international audiences, especially in growing markets such as the Middle East, I feel a strong responsibility – both to represent Thailand with sincerity and to demonstrate that our artistry can stand proudly alongside the world’s most respected jewelry houses.

AC: Sustainability is increasingly expected from high-end brands across the world. How is DERMOND incorporating responsible practices into its processes while maintaining its artistic integrity?

SP: Sustainability is something we approach with sincerity, not as a trend. In Thailand, craftsmanship has always been rooted in respect—respect for materials, for the artisans who shape them, and for the clients who will treasure the pieces. That mindset naturally guides how we incorporate responsible practices at DERMOND.

We have introduced solar energy solutions both at our Bangkok headquarters and at our Nakhon Nayok facility, which allows us to reduce our environmental footprint without compromising production quality. We also make a conscious effort to use responsibly recycled gold and ensure that our diamonds are selected through ethical sourcing channels. Even the smallest stones are evaluated by certified experts, ensuring that nothing is wasted and every material is honored.

For us, sustainability also means creating jewelry with longevity—pieces that are timeless in design and durable in craftsmanship, so they can be passed down through generations. When a piece becomes an heirloom, it stays out of the cycle of disposability, and that is one of the most meaningful forms of responsible luxury.

Another important aspect is our commitment to “Timeless Service”. We believe that caring for a piece does not end at the moment of purchase. We provide ongoing care, restoration, resizing, and personalization services to ensure that our clients can continue wearing their jewelry throughout their lives, and even prepare it for the next generation. This long-term relationship encourages mindful ownership and strengthens the emotional value of each piece.

Our artistic integrity remains unchanged. We continue to celebrate Thai artistry and meticulous detail, but we do so with greater awareness and intention. That balance between heritage, quality, responsible practices, and “Timeless Service” is what defines DERMOND today.

AC: In what ways does your ethos of “Reimagine Luxury” shape how clients experience and interpret your jewelry?

SP: “Reimagine Luxury” means giving clients the freedom to experience jewelry in a way that truly represents who they are. We want them to feel that luxury is something personal, wearable every day, and deeply connected to their identity—not something distant or reserved for special occasions.

This mindset influences everything we do, from customization and innovative craftsmanship to how we guide clients through their design journey. Every diamond is selected with intention, and every piece is crafted to feel unique and emotionally resonant.

Through this belief, we position DERMOND not only as a creator of fine jewelry, but as a Thai Global Fine Jewelry House that empowers clients to express themselves confidently on the global stage.

AC: Thai artistry is receiving greater international attention, supported by a strong heritage of fine workmanship. How do you foresee Thailand’s craftsmanship contributing to the global jewelry sector in the coming years?

SP: Thailand’s craftsmanship has always been exceptional, but the world is now beginning to truly recognize its depth. Our artisans combine meticulous hand skills with an intuitive sense of refinement, resulting in jewelry that feels both technically precise and emotionally expressive. This balance is something the global market increasingly values.

In the coming years, I believe Thailand will contribute not only through manufacturing excellence, but through original design, cultural storytelling, and responsible production. The new generation of Thai jewelers is embracing innovation, sustainability, and personalization—qualities that align with global luxury trends.

As a Thai Global Fine Jewelry House, DERMOND aims to champion this evolution by showcasing how Thai craftsmanship can stand alongside the world’s finest, shaping the future of luxury with authenticity and creative vision.

AC: DERMOND boutiques welcome clients from a wide range of backgrounds, both local and international. How do you ensure that each visitor encounters a unified expression of the brand’s character?

SP: Creating a unified expression of DERMOND begins the moment a client steps into our boutique. We approach retail as a complete sensory journey, where every detail—from spatial design to lighting, music, and even scent—is thoughtfully curated to reflect the elegance and intimacy of our brand. The materials we select, the warmth of the textures, and the way each piece is displayed all work together to highlight the craftsmanship and cultural depth behind our jewelry.

Our showcases are designed to feel like personal galleries, allowing clients to appreciate the architectural forms and delicate Thai detailing that define our signature aesthetic. Lighting plays a crucial role, enhancing the brilliance of our diamonds while maintaining a soft, inviting atmosphere that encourages closeness and exploration.

Service is seamlessly integrated into this environment. Our team provides what we call “Timeless Service”, offering knowledgeable and personalized guidance in a manner that feels natural and attentive. Beyond personal interaction, our visual team plays an important role in enhancing the experience. They continually observe client behavior and review recorded insights to understand which pieces attract the most attention across different cultural backgrounds. This allows us to curate and position our displays with intention, ensuring that each client can easily discover styles, gemstones, and designs that resonate with their preferences and lifestyle.

Clients are encouraged to take their time, discover pieces, try them on, and connect with the stories and emotions behind them. This thoughtful combination of attentive service and informed presentation creates a sense of intimacy and discovery that truly distinguishes the DERMOND experience.

AC: Your diamond selection process is known for its highly stringent standards. Why is this level of examination fundamental to how DERMOND defines quality?

SP: We uphold one of the world’s most rigorous diamond standards — selecting only the finest stones, beyond what certification alone can guarantee. Every diamond is handpicked for brilliance, perfect cut, and freedom from undesired traits such as BGM (brown, green, or milky tints). We exclusively use F/VVS/Excellent Cut for round diamonds and E/VVS/Excellent Cut for fancy shapes — even stones as small as 0.005 ct. must meet our uncompromising standards.

All diamonds are meticulously examined by the DERMOND Grading Division, led by gem experts certified by GIA and HRD.

Our goal is to create pieces that can be cherished for generations. A diamond with exceptional character and brilliance will remain beautiful forever. When a piece becomes an heirloom, it carries not only value, but emotional meaning—and that is the true expression of luxury for us.

AC: Design innovation at DERMOND often emerges from a balance between artistic vision and technical advancement. How does your team navigate this process when shaping new collections?

SP: Design innovation at DERMOND always begins with a creative idea—an emotion, a form, or a cultural reference that we feel strongly about. But transforming that artistic vision into a wearable piece requires a deep technical process. Our design team works hand in hand with our master craftsmen and gem experts, allowing creativity and engineering to evolve together rather than in separate stages.

We explore architectural structures, new setting techniques, and advanced 3D modeling to push the boundaries of what is possible, while still maintaining comfort, durability, and everyday wearability. Sometimes a single curve or gemstone placement can take countless adjustments, because we refuse to compromise on either beauty or functionality.

This balance is also rooted in our heritage. Thai craftsmanship has always emphasized both artistry and precision, and we continue that tradition by honoring handcraft techniques while integrating modern technology. The result is jewelry that feels contemporary and expressive, yet timeless in its construction.

For us, innovation is not about creating something different for the sake of difference. It is about creating pieces that carry meaning, perform beautifully, and resonate with the wearer. When artistic vision and technical advancement align, the jewelry gains a soul—and that is when a collection truly becomes DERMOND.

AC: As the brand continues to grow in markets such as Qatar, Kuwait, Bahrain, UAE and Australia, which strategic considerations are guiding your international expansion?

SP: Our international expansion is guided by a very considered approach. For us, entering new markets such as Qatar, Kuwait, Bahrain, UAE and Australia is not simply about presence—it is about creating meaningful connections and ensuring that our identity translates authentically across cultures.

One of the most important strategic elements is understanding the lifestyle and aesthetic preferences of each region. Clients in the Middle East, for example, value bold expression, exceptional gemstones, and pieces suitable for special occasions, while still appreciating heritage and craftsmanship. In Australia, we see a growing interest in refined everyday luxury and personalized design. By listening closely to our clients, we can tailor our offerings without compromising the essence of DERMOND.

Partnerships also play a crucial role. We work with trusted local distributors and luxury platforms who share our values and can help us build long-term relationships rather than transactional visibility. This ensures that our clients receive the same level of expertise, service, and aftercare that they would experience in Bangkok.

Another key consideration is maintaining consistency in our design language and Timeless Service. They should immediately feel the warmth of Thai hospitality, the precision of our craftsmanship, and the emotional storytelling behind each piece.

Ultimately, our expansion strategy is rooted in sustainability and reputation. We prefer steady, organic growth that protects our quality and strengthens our global credibility. As we enter new markets, we carry not only our brand, but also the pride of representing Thai artistry on an international stage.

Thank you, Mr. Sirapat Pipatveeravat, for offering your insight into the direction of DERMOND and the ideas shaping its future. As the House expands its presence across key global markets, its perspective on modern fine jewelry continues to stand out for its clarity and depth.

For a closer look at the brand’s creations and philosophy, visit: https://dermond.co.th/.

After Mountain Hub Gourmet was selected among the TOP 100 Restaurants of the World, by the Luxury Lifestyle Awards, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, met with Marcel Tauschek, Head Chef of the gourmet restaurant at Hilton Munich Airport.

In this exclusive interview, Marcel provides insights into the evolution of modern luxury, the art behind Alpine-inspired cuisine, and the future of fine dining.

Alexander Chetchikov: Marcel, congratulations on Mountain Hub Gourmet’s recent recognition as one of the TOP 100 Restaurants of the world. How does it feel to have your restaurant celebrated on an international level?

Marcel Tauschek: Thank you very much. It is, of course, a great honor when our work is recognized outside of Germany. For me, it is confirmation that we are on the right track with our philosophy: genuine craftsmanship, a clear culinary vision, and a deep understanding of the product. The award belongs to my entire team—without their passion and precision, such success would not be possible.

AC: How do you think the concept of luxury dining has evolved in recent years, and what role does authenticity play in offering your guests an unforgettable experience?

MT: Today, luxury has less to do with opulence or perfection in the classic sense and more to do with authenticity, tranquility, and relevance. Our guests immediately sense whether something is genuinely thought out and implemented. For me, authenticity means not imitating something, but showcasing your own region, your own craftsmanship, and your own attitude—reduced to the essentials, but with depth.

AC: Guests often describe Mountain Hub Gourmet as both sophisticated and inviting. How do you strike a balance between sophistication and accessibility in your restaurant philosophy and service?

MT: We want fine dining that touches people – not intimidates them. For us, it’s about precision, but also warmth. A menu can be complex, but never complicated. The best moments arise when a dish or a moment of service is not only technically perfect, but also works on an emotional level. That’s exactly what we try to achieve every evening.

AC: Luxury is often defined by the smallest details. What are some of the subtle details at Mountain Hub Gourmet that you think make the biggest impression on your guests?

MT: Many things only become apparent at second glance. For example, how a plate is served at the right temperature, how a sauce complements the main dish, or how the lighting and acoustics in the room affect the experience. We pay close attention to these subtle nuances. The interaction between the kitchen and service is another such detail—our guests can sense when everything is in harmony.

AC: Your industry, hospitality and fine dining, is constantly changing. How do you and your team stay ahead of trends while preserving the distinctive identity of your restaurant?

MT: We observe trends, but we don’t chase them. I believe that a strong identity is more important than short-term innovation. We cook with a clear reference to the Alpine region and interpret it in our own way – modern, but never interchangeable. We draw inspiration from art, music, and travel rather than food trends.

AC: Sustainability is playing an increasingly central role in modern gastronomy. How does your team approach sourcing and menu planning in order to respect both the environment and culinary tradition?

MT: Sustainability is a matter of course for us – it starts with purchasing, not marketing. We work closely with producers from the region whom we know personally. Many products come from Bavaria or Tyrol, some also from northern Italy. It is important to us to process everything with respect – from the root to the fillet. For me, that is true sustainability: mindfulness towards the product and the people behind it.

AC: Thanks to its location in the Hilton Munich Airport, Mountain Hub Gourmet has a truly international audience. How do you design the culinary experience to appeal to both international travelers and local guests?

MT: That’s an exciting challenge. Our cuisine has a distinct Alpine character, but it speaks a universal language. Guests from Australia or the US appreciate the regionality and precision, while Munich and Tyrolean guests recognize the Alpine soul. It’s this bridge between home and the world that defines us—and fits perfectly with our location.

AC: What excites you most about the future of Mountain Hub Gourmet and what can guests look forward to in the coming year?

MT: We want to further develop the idea of modern fine dining – lighter, more conscious, more personal. Alpine cuisine offers so many facets that have yet to be explored. For the coming year, we are planning new menus with an even stronger focus on seasons and textures – and perhaps a culinary surprise or two that will broaden horizons.

It was a pleasure to speak with Marcel Tauschek, whose thoughtful approach to leadership and hospitality further strengthens Mountain Hub Gourmet’s global reputation. His attitude demonstrates a deep understanding of what true luxury means today: a balance of authenticity, innovation, and humanity.

To learn more, visit https://mountainhub.de/en/.

Recognized by Luxury Lifestyle Awards as Best Luxury Travel Concierge in the Caribbean, NCG Experience has redefined the landscape of bespoke travel services through its attention to detail, global reach, and intuitive understanding of client desires. In this exclusive conversation, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with CEO Antonella D’Angelo to discuss the company’s philosophy, the evolution of high-end concierge travel, and what true luxury means in a fast-changing world.

Alexander Chetchikov: Congratulations on NCG Experience’s recognition as Best Luxury Travel Concierge in the Caribbean. What does this award mean to you and your team, and how does it reflect your vision of luxury in today’s rapidly evolving global travel landscape?

Antonella D’Angelo: This award is deeply meaningful to both me and my team. Personally, it represents years of dedication to a craft I’m truly passionate about, creating extraordinary experiences that go beyond expectations. Every journey we design carries a piece of our heart, and to be recognized for that work is incredibly humbling.

This award is a reflection of their exceptional commitment and attention to detail. We answer calls at all hours, we remember a guest’s preferences from visits ago, we turn challenges into seamless solutions. This recognition belongs to my team as much as it does to me—it’s a testament to the culture of excellence we’ve built together.

But more than anything, this award reminds us why we do what we do. Behind every itinerary is a celebration, a milestone, a dream someone trusted us to bring to life. Knowing that our work has created lasting memories for our clients, and that this has been recognized at such a prestigious level, inspires us to keep raising the bar. It’s not just an achievement—it’s a responsibility to continue delivering the level of service that earned us this honor.

AC: The modern client expects personalization and authenticity. How does NCG Experience ensure each experience feels uniquely tailored to individual preferences?

AD: Luxury travel today is defined by time, authenticity, and access. Modern luxury travelers value their time and authentic experiences like private access to archaeological sites after hours, dining in a chef’s home rather than their restaurant, or meaningful interactions with local artisans. It’s about penetrating beyond the tourist veneer.

True luxury now means ‘fully bespoke services’ that adapt to your preferences before you articulate them. Our team remember you despise feather pillows, itineraries that flex around your energy levels, experiences curated to your specific interests rather than a generic “luxury” template. Perhaps the ultimate modern luxury is freedom from crowds and schedules. Private islands, exclusive-use villas, or simply the ability to linger without rushing. Luxury is increasingly measured in tranquility and autonomy rather than thread counts.

NCG travelers often seek meaning alongside comfort. They want their travel to contribute positively — whether through conservation efforts, supporting local economies directly, or cultural preservation. Luxury with a clear conscience. Wellness as truly restorative experiences. Whether that’s a silent retreat, adventure that pushes boundaries, or simply digital detox in spectacular surroundings.

AC: You operate in some of the world’s most exclusive destinations. How does your team maintain a consistent level of excellence across regions like the Caribbean and the Mediterranean?

AD: NCG understands its clients beyond basic preferences. This means going deeper than “beach or mountains” to uncover traveling style, pace preferences, cultural curiosities, dietary nuances, even how they like to start their mornings. We build exclusive relationships and cultivate deep connections with local fixers, cultural insiders, and communities who can open doors that don’t appear in any catalog. NCG is flexible in the DNA. True personalization requires the infrastructure to pivot. This means relationships that allow last-minute changes, team members empowered to make decisions in real-time, and itineraries designed with intentional breathing room. We remember everything, so we build detailed client profiles that evolve across trips, ensuring preferences discovered on one journey inform the next.

AC: The luxury sector often reflects broader lifestyle trends. What new directions or demands are you noticing among your clientele in 2025?

AD: Well, this requires a sophisticated operational framework. NCG successful model combines deep local knowledge with non-negotiable quality benchmarks. We hire and partner with people who are native to or deeply embedded in each region, while maintaining centralized training on brand philosophy, communication protocols, and service expectations. Rather than trying to control everything directly, we build a curated ecosystem of trusted partners in each destination. Lots of site inspections and ongoing performance reviews. The key is having multiple vetted options so you’re never held hostage by a single supplier. We are always looking for people who can physically oversee logistics, troubleshoot in real-time, and verify that the villa actually matches the photos.

We keep records on client preferences, vendor performance data and fast problem solving. When a client mentions a shellfish allergy in the Caribbean, that needs to be flagged automatically for their Mediterranean trip!

Quality control never missed — Post trip debriefs with both clients and on-ground teams. Cultural intelligence — we understand that consistent service quality doesn’t mean identical execution—it means equally exceptional experiences delivered through culturally appropriate methods.

AC: As CEO, what are some of the biggest challenges you face in maintaining the highest standards in luxury travel concierge services?

AD: Certainly, a multi-week vacation immersing into cultural residencies where our clients learn traditional crafts from master artisans and access that cannot be bought (private tours of closed archaeological sites, for example).

Our UHNW clientele are gravitating toward pieces with provenance, craft, and story rather than logo-driven status symbols. This manifests as bespoke commissions from emerging artisans, restored vintage pieces, or investments in preserving traditional craftsmanship.

There’s an intense focus on health span rather than just wealth span. This goes far beyond standard concierge medicine into experimental longevity protocols, personalized supplement regimens based on continuous biomarker monitoring, and creating environments optimized for wellbeing (circadian lighting systems, air quality management, biophilic design).

Multigenerational families are creating sophisticated structures for passing down values, opportunities, and networks. This includes curated education experiences, mentorship networks, and documented family histories that go beyond financial planning. Also, now it’s about funding breakthrough carbon capture technology, rewilding estates, or ensuring supply chains actually restore ecosystems.

AC: How has the digital era, from social media to instant booking platforms, influenced the way NCG Experience connects with clients and partners?

AD: The challenge isn’t just meeting expectations but anticipating desires clients haven’t yet articulated themselves. Our team is genuinely curious cultural observers, not just skilled logistics coordinators. Our clientele expect total privacy, yet delivering extraordinary experiences often requires bringing multiple third parties into the loop – local fixers, security details, specialized guides. Each additional person is a potential vulnerability. Managing information flow while still executing flawlessly is a constant tightrope walk. Also, they want “authentic” experiences, but their presence often changes the very nature of what they’re experiencing NCG key differentiation has become the depth of relationships. The ability to secure room upgrades, restaurant reservations at fully booked venues, or behind-the-scenes experiences that can’t be purchased online.

AC: Looking ahead, where do you envision NCG Experience in the next five years? Are there new markets or experiences you’re excited to explore?

AD:  I see several compelling directions for NCG Experience. We will expand in emerging and underexplored markets. Secondary cities in Europe like Lyon over Paris, and regional Italy beyond the usual suspects. Ultra-wealthy travelers are seeking authentic experiences away from overtourism. We should consider Saudi Arabia that is investing billions in luxury tourism development, from NEOM to AlUla.
However – we want to stay focused on the Caribbean where a big piece of our heart is. Expanding here and focusing on existing and new island developments to make even more ultra-luxury experiences. We will expand our offer in wellness retreats focused on longevity and biohacking.
Developing estates, properties and experiences that actively improve destinations rather than just minimizing impact.

Thank you, Antonella, for sharing your insights and giving us an inside look into the artistry behind luxury concierge travel. 

To explore more about NCG Experience and its bespoke services, visit https://ncgvilla.com/.

Following Luxury Lifestyle Awards’ recognition of Black Diamond Protection as the winner of Best Luxury Protection and Intelligence Services in Italy for 2025, World Luxury Chamber of Commerce President Alexander Chetchikov sat down with Dr. Christian Quinziani, the company’s owner and driving force. In this exclusive conversation, they explore the intersection of luxury, intelligence, and modern security, where technology meets human insight and prestige demands precision.

Alexander Chetchikov: Dr. Quinziani, congratulations on Black Diamond Protection being named Best Luxury Protection and Intelligence Services in Italy by Luxury Lifestyle Awards. How does this recognition reflect your company’s philosophy and standards of excellence?

Dr. Christian Quinziani: This recognition represents an important confirmation of the work we do every day with dedication, discretion and absolute attention to detail. Black Diamond Protection’s philosophy is based on service excellence, continuous training of our staff and the use of the most advanced intelligence and security strategies. Receiving an award from the Luxury Lifestyle Awards means that our values — professionalism, confidentiality and personalized service — are also recognized internationally. It is an incentive to maintain and exceed our standards, offering our clients an exclusive and tailor-made protection experience in line with the expectations of the luxury world.

AC: The world of luxury is defined by experience, detail, and discretion. How do you ensure that your protection services align with the expectations of high-net-worth clients and global elites?

CQ: In the world of luxury, every detail makes a difference. That’s why at Black Diamond Protection we take a completely personalized approach, tailored to the needs and lifestyle of each client. Our priority is to ensure safety and peace of mind without ever compromising the discretion or elegance of the service. We select and train our staff according to international standards, combining operational skills, emotional intelligence and behavioral culture. In addition, we integrate state-of-the-art technology with careful risk analysis and tailored prevention strategies. In this way, we offer a protection service that not only meets but anticipates the expectations of the most demanding clients and global elites.

AC: Luxury and security might seem like very different worlds. How do you define luxury within the protection and intelligence industry, and how do your clients, from leaders to public figures, perceive it today?

CQ: It is true that luxury and security may seem like two distant worlds, but in reality, they share the same fundamental values: exclusivity, precision and absolute attention to the individual. In our sector, true luxury is not ostentation, but peace of mind: the knowledge that you are protected with discretion, competence and respect for your privacy. Today, our clients — leaders, public figures and personalities from the business and cultural worlds — perceive luxury in the ability to receive an invisible but ever-present service, capable of anticipating risks and managing them without ever interfering with their freedom or daily lives. In this sense, luxury in protection and intelligence is the art of making the client feel free, safe and perfectly at ease, wherever they are in the world.

AC: Shifting to your field, intelligence and protection, how is technology reshaping the future of private security, and how does your team stay ahead of these advancements?

CQ: Technology is profoundly transforming the world of private security, making it increasingly predictive, integrated and tailored. Today, intelligence is no longer limited to gathering information, but is based on real-time data analysis, the use of artificial intelligence and advanced monitoring systems that allow us to prevent threats before they occur. At Black Diamond Protection, we constantly invest in research, training and technological partnerships to ensure that our team always stays one step ahead. However, we believe that technology is a tool at the service of mankind: excellence comes from the combination of human expertise, analytical skills and innovative tools. It is this balance that allows us to offer our clients sophisticated security solutions that are always human, intelligent and personalized.

AC: Your company operates across multiple continents. What are the biggest challenges of maintaining consistent security standards in such diverse environments?

CQ: Operating internationally means dealing with very different cultures, regulations and operating contexts. The main challenge is to ensure that, wherever in the world, our clients receive the same level of excellence, confidentiality and attention to detail. To do this, we have built a global network of professionals trained to our standards and coordinated by an intelligence center that ensures uniformity in protocols and speed in decision-making. At the same time, we value local knowledge, because understanding the cultural and regulatory context is essential to acting effectively and discreetly. In short, our goal is to combine a global vision with a local approach, while always maintaining the DNA of Black Diamond Protection: precision, reliability and tailor-made service in every part of the world.

AC: Many people associate protection with defense, but intelligence plays a huge role in prevention. How does Black Diamond integrate intelligence into its strategies?

CQ: It’s true, effective protection is not based solely on defense, but on the ability to prevent threats before they arise. At Black Diamond Protection, intelligence is at the heart of all our strategies: we collect, analyze and interpret information from various sources — digital, operational and human — to build a complete picture of potential risks. This allows us to anticipate scenarios, plan accurately and adapt security measures in real time. Our approach combines advanced technologies, such as big data analysis and artificial intelligence, with an international network of experienced professionals. In this way, security is never reactive, but predictive, discreet and perfectly integrated into our clients’ lifestyles.

AC: Looking ahead, how do you see the landscape of luxury protection evolving over the next decade, and what role will Black Diamond play in shaping that future?

CQ: The future of luxury protection will be increasingly linked to personalization, smart technology and relational sustainability, i.e. the ability to create security without being intrusive, respecting people, places and cultural contexts. We will see growing integration between physical, digital and reputational security: luxury will not only be about being protected but about living with peace of mind in a complex and interconnected world.Black Diamond Protection intends to be at the forefront of this evolution, continuing to set new standards of excellence and discretion. We constantly invest in research, training and innovation to make protection an increasingly seamless, personalized and invisible, yet deeply effective experience. Our goal is to anticipate the needs of our global clients and offer them not only security, but freedom: the freedom to live and move around the world with absolute confidence.

Thank you, Dr. Quinziani, for sharing your insights and perspectives on the evolving landscape of luxury protection.

To learn more about Black Diamond Protection and its global security services, visit https://blackdiamondprotection.com/en/landing-page-eng/.

Celebrated for transforming private aviation through innovation and transparency, ONEflight International has been honored as the Best Luxury Private Jet Charter Broker in the USA for 2025 by Luxury Lifestyle Awards. With its pioneering vision and advanced BAJit™ platform, ONEflight International continues to elevate the standards of luxury air travel, offering clients global access to more than 7,000 private aircraft and a personalized flying experience defined by efficiency and sophistication.

Where Technology Meets Luxury in the Sky

At the core of ONEflight’s success lies a groundbreaking innovation, BAJit™ (Book a Jet), the world’s first real-time online booking platform for private jet travel. This technology has reimagined how travelers access private aviation, combining instant transparency, global reach, and effortless convenience. Members can browse, select, and book aircraft from over 7,000 top-rated charter operators in real time, ensuring total control and clarity at every stage.

BAJit™’s genius lies in its ability to eliminate inefficiencies within the private jet market, particularly the thousands of “empty leg” flights that operate daily. By optimizing routes and availability, ONEflight maximizes value for clients while reducing waste, delivering smarter, more sustainable private air travel.

A New Standard in Personalized Aviation

Luxury travel has always been about choice and control, and ONEflight delivers both in abundance. Every member enjoys the freedom to choose when, where, and how they fly, supported by a dedicated 24/7 concierge team. From pre-flight arrangements to in-flight preferences and ground transfers, every element is tailored around the individual.

Whether it’s a business executive seeking efficiency or a family planning an international getaway, ONEflight ensures every flight reflects the traveler’s lifestyle and priorities. The company’s ethos is simple yet powerful: “You Don’t Need to OWN, You Just Need to FLY.” By removing the burdens of ownership and replacing them with flexibility, members experience the true essence of private aviation, without compromise.

Global Reach with Local Precision

Operating across North America, Europe, and beyond, ONEflight provides consistent luxury on a global scale. The company’s vast network ensures clients can access elite aircraft anywhere in the world, from New York to Nice or Los Angeles to London, all with the same impeccable safety and service standards.

Now expanding its footprint into Hawaii and further into Europe, ONEflight continues to meet growing demand from international travelers who value freedom, exclusivity, and efficiency. Whether for business or leisure, members enjoy the same precision, comfort, and control, regardless of the destination.

Safety, Transparency, and Trust at Every Altitude

In private aviation, trust is paramount, and ONEflight has built its reputation on it. The company partners only with FAA Part 135-certified operators, ensuring the highest standards of safety and operational excellence. Every flight is monitored and every operator vetted, guaranteeing peace of mind for members who expect nothing less than excellence.

Transparency is another hallmark of the ONEflight experience. Through BAJit™, clients see real-time pricing and availability, empowering them to make informed choices. There are no hidden costs or complicated negotiations, just a straightforward, user-friendly system that delivers confidence and clarity.

Transforming Industry Inefficiencies into Client Advantages

Founded in 2010, ONEflight set out to address one of private aviation’s biggest challenges: cost inefficiency. At any given time, more than 1,500 private jets fly empty, an expensive and environmentally wasteful reality. By developing technology that fills these unused legs, ONEflight has not only reduced costs for members but also contributed to a more responsible aviation model.

In 2017, the launch of BAJit™ marked a major leap forward for the industry. This easy-to-use system revolutionized booking, allowing members to secure flights at rates far below the costs of fractional or full jet ownership. It’s a smarter, more sustainable approach to luxury air travel, one that benefits both clients and the environment.

An Exclusive Membership Experience

Membership with ONEflight opens doors to an elite world of privileges. Beyond access to thousands of jets, members receive the kind of personal service and exclusive opportunities that define true luxury. The company’s concierge team manages everything, from catering preferences to special occasions in the air, ensuring each flight feels like a tailored experience.

ONEflight also connects with its audience through strategic partnerships, luxury events, and high-profile collaborations, including PGA Tour ambassadors. These initiatives not only enhance visibility but also align the brand with a community that appreciates excellence, sophistication, and authenticity in travel.

Fly Beyond Expectations

With its pioneering BAJit™ platform, unmatched safety standards, and global reach, ONEflight International continues to lead private aviation into a new era of luxury and innovation. 

To experience the future of private jet travel, visit www.ONEflight.net.

About ONEflight International:

ONEflight International is a global private aviation company revolutionizing the luxury private jet travel industry since the company’s founding in 2010. It is the fastest-growing market leader developing and implementing technological solutions for non-commercial air travel through BAJit, its proprietary online Book a Jet platform. With over 700 world-class selected aircraft charter operator partnerships and a network of 7,000 private jets worldwide, ONEflight empowers members to seamlessly search, select and book a private flight with a fleet of aircraft at their disposal and excellent customer service from booking to disembarking. To discover more visit ONEflight.net.

For Media Inquiries, please contact:

Dave Rajyagor – VP Strategic Initiatives

720.575.4303

DaveRajyagor@oneflight.net

Located along the Saigon River in Ho Chi Minh City, Le Méridien Saigon is an exciting luxury lifestyle hotel. The property serves as a vibrant hub where refined European flair meets the energetic pace of Vietnam’s largest metropolis, offering guests a distinctive perspective on the city. The hotel’s commitment to world-class experiences is underscored by its award-winning fine dining restaurant. It is with great pleasure that Mr. Lars Kerfin (LK), General Manager of Le Méridien Saigon Hotel, sits with Alexander Chetchikov (AC), President of the World Luxury Chamber of Commerce to discuss the future of luxury travel and what sets his leadership apart.

AC: Mr. Kerfin, congratulations on being named the Best Luxury Lifestyle Hotel in Vietnam. Le Méridien Saigon is clearly doing something very special. Could you describe your leadership and philosophy style, to maintain such consistently high standards of personalized service?

LK: At Le Méridien Saigon, our number one core value is to put people first. I firmly believe that when you genuinely care about your team, it naturally translates into exceptional business results.

My leadership philosophy combines passion and empathy with accountability. While ‘caring’ sometimes involves a bit of ‘tough love’, much like any parent would understand, I prioritize being present for my team, especially during challenging times. This support helps us build resilience and fosters the development of future leaders within our organization.

I strive to create an environment where every team member feels valued and empowered to deliver personalized service. By nurturing our people, we ensure that our guests receive the highest standard of hospitality that Le Méridien Saigon is known for.

AC: Southeast Asia is a dynamic market, but competition for affluent travelers is intense. What do you see as the biggest operational challenge currently facing luxury lifestyle hotels in Ho Chi Minh City?

LK: One of the biggest operational challenges currently facing luxury lifestyle hotels in Ho Chi Minh City is maintaining a unique and personalized guest experience amidst this intense competition.

As more hotels enter the market, it becomes crucial to differentiate ourselves not just through luxurious amenities but also through authentic, memorable experiences. This requires us to constantly innovate and adapt our services to meet the evolving expectations of discerning travelers.

Additionally, ensuring that our team is well-trained and aligned with our brand values is vital. High staff turnover can disrupt service consistency, which is essential in the luxury segment. Therefore, investing in our team’s development and fostering a culture of excellence is paramount to overcome these challenges and ensuring that we continue to exceed our guests’ expectations.

AC: AKUNA holds a consecutive Michelin Star. How important is high-end gastronomy becoming for the identity of a luxury hotel, and what is the future direction of your Food and Beverage programs?

LK: High-end gastronomy is increasingly becoming a cornerstone of a luxury hotel’s identity. A Michelin Star, like the one held by AKUNA, not only elevates our culinary reputation but also enhances the overall guest experience, making dining a memorable part of their stay.

Looking toward the future, our Food and Beverage programs will focus on three key directions:

1. Creativity: We aim to push the boundaries of culinary innovation by introducing unique, seasonal menus that reflect both local flavors and global culinary trends. This ensures that our offerings remain fresh and exciting.
2. Distinctiveness: We want each dining experience to be unique, creating themed events and immersive culinary experiences that resonate with our guests’ desires for more than just a meal. This could involve collaborations with renowned chefs and bartenders or special tasting events that highlight specific cuisines.
3. Trend Alignment: Staying ahead of food and beverage trends is essential. We will incorporate sustainable practices, health-conscious options, and interactive dining experiences that appeal to modern diners who are increasingly aware of their choices.

By focusing on these areas, we aim to not only satisfy our guests’ palates but also create lasting memories that reinforce Le Méridien Saigon’s status as a premier luxury destination.

AC: How is Le Méridien Saigon adapting its technological infrastructure to anticipate and meet guest needs without losing the human touch?

LK: At Le Méridien Saigon, we recognize that technology plays a crucial role in enhancing guest experiences while maintaining the essential human touch that defines luxury hospitality. To adapt our technological infrastructure, we focus on three key strategies:

1. Seamless Integration: We implement technology that integrates smoothly with our services, such as mobile check-in and digital room keys, allowing guests to enjoy convenience without compromising personal interaction. Our staff is always available to assist and enhance every guest’s experience during their stay.
2. Enhanced Personalization: By utilizing data analytics, we can anticipate guest preferences and tailor our services accordingly. For instance, we track previous stays to offer personalized recommendations, ensuring that each guest feels recognized and valued upon their arrival.
3. Training and Empowerment: While we embrace technology, we emphasize the importance of human connection. Our team undergoes training to use technology effectively while ensuring that they remain approachable and attentive. This balance allows us to provide efficient service without losing the warmth of personal interactions.

Through these approaches, we aim to create a harmonious blend of technology and human touch, ensuring that our guests enjoy a memorable stay that caters to their needs and preferences.

AC: We see a massive global surge in wellness travel. Beyond the traditional spa, how does Le Méridien Saigon integrate holistic wellness and physical activities into the overall guest experience?

LK: At Le Méridien Saigon, we are keenly aware of the global surge in wellness travel, and we strive to integrate holistic wellness and physical activities into our guests’ overall experience in several meaningful ways:

1. Spa Services: Our spa offerings go beyond traditional treatments to include holistic wellness experiences. We focus on rejuvenation and relaxation through signature therapies that incorporate local ingredients and techniques, ensuring that our guests leave feeling revitalized and balanced.
2. Wellness Cuisine: At Latest Recipe & BARSON, we emphasize wellness through our culinary offerings. We provide a menu that features nutritious and health-conscious options, focusing on fresh, local ingredients that promote well-being. Similarly, our Michelin-starred restaurant, AKUNA, also incorporates wellness elements into its dishes, ensuring that fine dining aligns with health-conscious choices.

AC: Vietnam is increasingly targeting high-yield tourist markets, what is your strategy for penetrating these diverse source markets and ensuring the hotel appeals to their varied cultural expectations?

LK: As Vietnam targets high-yield tourist markets, our strategy at Le Méridien Saigon is multifaceted, focusing on understanding and catering to the diverse cultural expectations of these guests through: Market Research, Personalized Experiences, Cultural Training for Staff.

AC: What role does environmental and social responsibility play in the day-to-day operations and future goals of Le Méridien Saigon?

LK: At Le Méridien Saigon, environmental and social responsibility are not just initiatives – they are integral to our daily operations and long-term vision. We believe that hospitality should create a positive impact not only for our guests, but also for the community.

On the environmental front, we are continuously enhancing our sustainability practices, from reducing single-use plastics and managing energy and water consumption efficiently, to sourcing locally whenever possible. We are Green Globe certified since last year and will continue to look for further opportunities. In September, we have changed to 100% sustainable sourced coffee throughout the entire hotel operation, which is on top of the already ambitious sourcing goals. Our goal is to minimize our carbon footprint while maintaining the highest standards of guest experience.

Socially, we take pride in fostering meaningful connections within our community. We support local artisans and suppliers, organize associate volunteering activities, and actively participate in Marriott’s Serve 360 initiatives, aiming to do good in every direction.

Looking ahead, our commitment is to continue innovating and collaborating with our associates, guests, and partners to make Le Méridien Saigon a benchmark for responsible and inspired hospitality in Vietnam.

AC: Finally, in one sentence, what do you believe is the single most exciting factor driving the growth of the luxury hospitality market in Vietnam right now?

LK: The most exciting factors driving the growth of Vietnam’s luxury hospitality market are the country’s dynamic blend of cultural authenticity and modern sophistication that continue to captivate discerning global travelers.

Thank you, Mr. Kerfin, for sharing these insightful perspectives on Le Méridien Saigon and the future of luxury hospitality in Asia. We wish you and your team continued success.

To learn more about Le Méridien Saigon, please visit: https://www.marriott.com/en-us/hotels/sgnmd-le-meridien-saigon/overview.

Set against the timeless charm of George Town, where colonial elegance meets contemporary design, Macalister Mansion has carved a name for itself as a sanctuary of sophisticated indulgence. Fresh off its recognition as the Best Luxury Boutique Hotel in Penang, Malaysia for 2025 by Luxury Lifestyle Awards, the hotel becomes the focus of an exclusive conversation with Alexander Chetchikov, President of the World Luxury Chamber of Commerce. In this dialogue, heritage meets innovation as they explore the evolving face of luxury hospitality, digital elegance, and the art of creating unforgettable boutique experiences in today’s fast-changing world.

Alexander Chetchikov: The concept of luxury continues to evolve. In your view, how has the definition of “luxury” shifted over the last decade – and what does it truly mean in 2025?

Macalister Mansions: At Macalister Mansion, we believe luxury has moved beyond status symbols and surface-level opulence. In 2025, true luxury lies in personal resonance with a tailored experience that speaks to one’s story, values, and sense of self. We aim to redefine and reimagine luxury as something that transcends traditional notions, aligning instead with individuality, emotional connection, and timeless elegance.

AC: The luxury hospitality sector is experiencing a digital renaissance. How do you believe digital transformation is redefining service delivery, personalization, and guest expectations?

MM: As a small boutique hotel, we embrace digital tools for efficiency, from seamless online bookings to pre-arrival assistance that ensures convenience and clarity. But once our guests step through our doors, we believe true luxury begins where technology ends. It’s in the warmth of genuine hospitality, the thoughtful gestures, the meaningful conversations, and the attentive presence of our team. For us, digital transformation supports the journey, but it’s the human touch that defines it. That’s where authenticity lives and where memories are made.

AC:  Sustainability is no longer just a buzzword – it’s becoming a cornerstone of luxury. How do you see eco-conscious design and operations shaping the future of high-end travel experiences?

MM: Today’s travelers are increasingly conscious of their environmental impact, not just in their daily lifestyles, but in how they choose to explore the world. Sustainability is no longer a trend; it’s a standard, especially in luxury travel. Guests are seeking stays that align with their values, from energy-efficient operations and reduced waste practices to thoughtful sourcing and design that honours the environment. At Macalister Mansion, we believe eco-conscious hospitality is the future where luxury means not only comfort and beauty, but responsibility and respect for both people and planet.

AC: In an increasingly globalized market, what role does collaboration play in strengthening the luxury ecosystem, especially between boutique brands such as Macalister Mansions and larger global platforms?

MM: Collaboration is essential in today’s interconnected luxury landscape. For boutique brands like ours, partnering with global platforms such as Design Hotels by Marriott or hosting the Dioriviera Penang 2025 pop-up allows us to amplify our presence while preserving our unique identity. Accolades like the Luxury Lifestyle Award further affirm our commitment to excellence. These strategic alliances not only place Macalister Mansion on the global stage but also enable us to continually push boundaries and shape the future of luxury for the discerning modern traveler.

AC: Looking ahead, how do you envision the next generation of luxury travelers – Gen Z and Alpha – reshaping the way we create hospitality experiences?

MM: We believe the next generation of luxury travelers — Gen Z and Alpha — will reshape hospitality through their desire for experiences that are both shareable and deeply personal. With storytelling and visual expressions driving much of their social media engagement, they’re drawn to places that are photogenic yet meaningful, spaces that reflect their identity and spark connection. But beyond the aesthetics, they also seek a redefined sense of luxury: one that slows down time, nourishes the mind and soul, and offers moments of novelty, introspection and discovery.

AC: Macalister Mansion has just been named Best Luxury Boutique Hotel in Penang – a well-deserved accolade. What do you believe are the key elements that sets your property apart in a market that’s rich in culture and competition?

MM: Every recognition we receive is a testament to the passionate team behind the scenes, individuals who believe in our vision and go above and beyond to uphold it. In a market as rich in culture and competition as Penang, what sets Macalister Mansion apart is our unwavering attention to detail. From a compelling brand narrative and consistently high service standards to timely property enhancements and curated culinary offerings, we approach every guest touchpoint with care. We go beyond service by anticipating their needs, and we personalize experiences. This includes thoughtfully placing multilingual team members, fluent in English, Chinese, and Malay, to ensure every guest feels understood, welcomed, and at home.

AC: With only eight bespoke suites, Macalister Mansion offers a rare sense of intimacy. How do you design experiences that feel personal yet polished enough for the most discerning travelers?

MM: With just eight thoughtfully designed suites, Macalister Mansion offers an experience that is deeply personal, where every guest is known by name, not by room number. The mansion invites a sense of quiet escape, a sanctuary where one can indulge in the art of doing nothing, or everything, entirely at their own pace. Guests may begin their day with a leisurely breakfast, followed by a stroll through the mansion, a relaxed lunch, or afternoon tea served with charm. As evening falls, a curated tasting menu awaits at Blanc, our Michelin Selected 2025 restaurant; and a nightcap at The Cellar brings the day to a graceful close. For those eager to explore, bicycles are available to discover the heritage-lined streets of George Town, just beyond our doors. At every touchpoint, our dedicated team delivers service that feels intuitive and never intrusive, ensuring each stay feels less like a visit and more like a return to one’s private manor.

AC: Design clearly plays a central role in your brand identity. Could you share how art, architecture, and storytelling converge to create a guest experience that’s both luxurious and authentic?

MM: At Macalister Mansion, design is integral to the way we tell our story. Each room features curated art pieces that reflect Penang’s rich colonial heritage, inviting guests to connect with the past in a personal and visually engaging way. Throughout the mansion, original architectural elements, from elegant arches and intricate floor tiles to wrought-iron windows and balconies, have been thoughtfully preserved and paired with contemporary design accents. This intentional juxtaposition of heritage and modernity creates a layered experience that feels both luxurious and authentic, where every corner tells a story and every detail deepens the sense of place.

AC: What challenges have you encountered while balancing Penang’s historical richness with the demands of contemporary luxury – and how have you turned those challenges into opportunities?

MM: When we first took on the project, the concept of integrating a heritage mansion with contemporary luxury design was still uncommon in Penang, unlike cities such as Amsterdam, Paris, or Brussels, which served as great sources of inspiration for us. One of the key challenges was finding skilled craftsmen capable of restoring the mansion’s original heritage elements while incorporating modern M&E systems that meet five-star hotel standards and local authority requirements.

As a brand with a strong focus on F&B, our scope extended far beyond guestrooms, demanding extensive attention to the back-of-house areas as well. We take pride in being among the pioneers to redefine heritage through contemporary luxury, earning numerous accolades in recognition of our efforts. Today, the property has become a sought-after venue for prestigious events from the Dioriviera pop-up by Dior and the Ferrari Owners’ Club convoy pitstop to luxury destination weddings and exclusive fashion and beauty showcases, all of which have further elevated our positioning and brand prestige.

AC: As you look to the future, are there any exciting new initiatives, collaborations, or design evolutions that you’re exploring to keep Macalister Mansion at the forefront of boutique luxury?

MM: As mentioned earlier, the concept of luxury continues to evolve. We remain open to exploring meaningful collaborations and staying attuned to global trends in the luxury market. Ultimately, we believe that true boutique luxury lies in the art of personalization by creating experiences that feel intimate, genuine and thoughtfully tailored to each guest.

We extend our heartfelt thanks to the Macalister Mansion team for sharing their thoughtful perspectives on luxury hospitality and the creative vision behind one of Malaysia’s most distinctive boutique stays. Their commitment to heritage, design, and elevated guest experiences continues to set a remarkable standard in the world of luxury travel.

Ready to trade the ordinary for the extraordinary? Visit https://www.macalistermansion.com/  to find out more.

Traveyond is a Paris-based luxury concierge and lifestyle management firm that specializes in designing bespoke, highly personalized experiences. In 2025, Traveyond was honored with a Luxury Lifestyle Awards for Best Luxury Bespoke Lifestyle Services in France, a recognition that reflects its high standards, attention to detail, and loyalty to elevating every client’s journey. The company operates under an ethos of trust, discretion, and anticipation, making ordinary moments extraordinary and complex logistics effortless.

Khaled Otrok, Co-Founder and CEO of Traveyond, has played a central role in shaping the company’s identity and reputation. Since founding Traveyond in 2013, he has emphasized a client-first approach, building a service culture that values personalized care, exclusive access, and consistent excellence. Under his leadership, Traveyond has grown its global reach while maintaining the refined touch and tailored service that differentiate it in luxury lifestyle services.

This interview will explore Khaled’s journey with Traveyond, insights into how the company stays ahead in bespoke services, and how winning the 2025 Luxury Lifestyle Award is shaping its future.

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, takes the lead in our exclusive conversation with Kyle. With over 17 years devoted to celebrating the world’s most exceptional luxury brands through the prestigious Luxury Lifestyle Awards, he brings a wealth of expertise and a finely tuned perspective on the ever-evolving world of luxury.

Alexander Chetchikov: Congratulations on winning this Luxury Lifestyle Awards, Mr. Otrok! What inspired you to start Traveyond, and how has your vision for the company evolved since its founding in 2013?

Khaled Otrok: Thank you, Alexander.  I founded Traveyond in 2013 with my partner and with the vision of going beyond traditional travel services to curate experiences that feel deeply personal and seamless. Over the years, our mission has evolved into offering not just luxury but authenticity and trust,  transforming every journey into a story worth telling.

AC: How do you define “bespoke luxury” in today’s lifestyle and concierge market, and how does Traveyond ensure it delivers on that definition in all of its services?

KO: Bespoke luxury today is about authenticity and emotional meaning, not just access to five-star services. At Traveyond, we listen deeply to our clients and craft experiences they didn’t even know they were longing for, ensuring every detail feels personal, discreet, and unforgettable.

AC: In winning the Luxury Lifestyle Awards 2025 for Best Luxury Bespoke Lifestyle Services in France, what changes or improvements have you made internally to reach the level of excellence this award demands?

KO: We reached this level by refining our internal structure, expanding our team, strengthening global partnerships, and adopting smarter digital tools,  but above all, by instilling a culture where every detail is about anticipating and exceeding the client’s expectations.

AC: Can you walk us through a particularly challenging request you and your team fulfilled — how you approached it, what the obstacles were, and how it turned into a memorable experience for the client?

KO: We once had a VIP client who landed in Paris on a private jet and, due to unforeseen circumstances, required a full security convoy, a last-minute hotel suite upgrade at a palace hotel, and a private dinner setup for ten guests,  all within a few hours of arrival.

The obstacles were clear: top hotels were fully booked, security approvals normally take time, and Paris that weekend was packed with major events. But our team acted immediately,  we activated our private security partners, negotiated with the hotel to reassign a presidential suite, and transformed a private salon into a bespoke dining experience with a Michelin-starred chef.

The client not only felt safe but also was deeply impressed by how the evening looked as though it had been planned for months. For us, the greatest success was that the complexity remained completely invisible to the guest; all they experienced was perfection.

AC: Given that clients’ expectations are constantly rising, especially among high-net-worth individuals and global travelers, how does Traveyond stay ahead in terms of innovation, service delivery, and client satisfaction?

KO: We stay ahead by blending innovation and human touch: using smart tools to anticipate needs, nurturing global partnerships to unlock the impossible, and training our team to focus on emotional intelligence. This ensures every client feels not just served, but truly understood. We don’t measure success by how many trips we organize, but by the stories clients tell afterwards. Our goal is always to deliver moments they couldn’t have imagined, whether it’s a private cultural encounter, a last-minute opening that seemed impossible, or the peace of mind of knowing every detail has been handled.

AC: Discretion and trust are often cited as central to high-end concierge services. How do you build and maintain trust with your clients, especially when dealing with very personal or sensitive requests?

KO: Discretion and trust are at the heart of everything we do at Traveyond. High-net-worth clients often share details of their lives, families, and preferences that are incredibly personal. To honor that trust, we operate with three guiding principles:

• Absolute Confidentiality
• Transparency and Integrity.
• Relationship over Transaction

AC: How has having networks both locally in Paris and globally (Europe, the United States, etc.) influenced the kind of services Traveyond offers? And how do you manage the balance between global consistency and local authenticity?

KO: Our networks in Paris, across Europe, in the United States, and around the world are the backbone of what makes Traveyond different. Having a global presence allows us to guarantee consistency in excellence; our clients know that whether they are in Paris, New York, or Rome, the same high standards of discretion, service, and seamless logistics apply.

At the same time, we never let global scale dilute local authenticity. We work closely with trusted partners in each city..

In short, our worldwide reach gives our clients peace of mind, while our local connections transform their journeys into stories they could not have lived without us.

AC: Looking ahead, what are your goals for Traveyond over the next few years? Are there new service areas you are planning to explore?

KO: Our vision is to evolve into a full lifestyle partner,  expanding globally, investing in smart personalization tools, and offering new areas like private events, wellness, and cultural access, while keeping the same DNA of discretion and authenticity. The future of Traveyond is about going beyond journeys; it’s about shaping lifestyles.

Thank you, Mr. Otrok, for sharing your vision and knowledge. Your passion for bespoke luxury continues to inspire, and we look forward to Traveyond’s next chapter.

Go to https://traveyond.com/ to learn more about Mr Otrok and his award-winning firm today.

Celebrated for its fusion of hospitality, culture, and wellness, Swissôtel Büyük Efes, Izmir has become a defining landmark in Turkey’s coastal city of Izmir. Beyond offering world-class accommodation, the hotel is distinguished by its extensive contemporary art collection, award-winning culinary experiences, and a holistic approach to wellbeing. 

At the center of this success is General Manager Rıza Elibol, whose visionary leadership continues to shape the hotel’s reputation as both a premier destination and a cultural landmark. Under his guidance, the property offers world-class hospitality, ensuring that every guest enjoys a stay that is as inspiring as it is luxurious.

Alexander Chetchikov: Mr. Elibol, luxury hospitality continues to evolve rapidly. From your perspective, what are the biggest shifts you’ve observed in the industry over the past few years?

Rıza Elibol: Over the past few years, luxury hospitality has shifted from being defined purely by material opulence to being measured by depth of experience and personalization. Today’s guests seek more than just exceptional service and comfort; they want authentic cultural connections, memorable culinary journeys, and a sense of wellbeing that extends beyond their stay.

Sustainability has also become a key driver of choice. Guests are increasingly conscious of how hotels operate, and they value properties that embrace responsible practices while still delivering refined luxury.

At Swissôtel Büyük Efes, Izmir, we embrace these shifts in line with Accor’s global vision. Together with our teams, we continually invest in training, innovation, and new practices to further specialize in delivering exceptional guest satisfaction. This, too, represents a major transformation in our industry—where true luxury is not only about comfort, but also about creating meaningful experiences, powered by people who are passionate and well-prepared.

AC: Sustainability has moved from being a trend to an expectation, especially in luxury travel. How is Swissôtel Büyük Efes integrating sustainable practices into its operations while still delivering an exceptional experience?

RE: Sustainability is no longer a trend; it has become an expectation, particularly in the luxury segment. At Swissôtel Büyük Efes, Izmir, we have embraced this shift as a core principle of our corporate policy. We operate with a shared roadmap that prioritizes environmental awareness and sustainable practices, ensuring that every aspect of our service is aligned with this commitment.

Being part of projects that create real value for the world we live in is something we are deeply mindful of. Our Green Key certification is a strong demonstration of this dedication and an important milestone in our journey.

Today, sustainable choices have become embedded in the culture of many organizations, and responding to these expectations with credible certifications like Green Key provides us not only with a competitive advantage in the market but also strengthens the trust and collaboration with our partners. In this way, we continue to deliver exceptional guest experiences while honoring our responsibility to the environment.

AC: Art and culture are becoming central to how luxury hotels differentiate themselves. With Swissôtel Büyük Efes home to an impressive contemporary art collection, how do you see this creative dimension shaping the atmosphere of the property and the way guests connect with it?

RE: The legacy of art and history has always been an integral part of our hotel. At Swissôtel Büyük Efes, Izmir, we invite our guests to enjoy an immersive journey into the world of contemporary art—the property itself resembles a modern art gallery.

From the moment they arrive, guests are surrounded by more than 800 artworks, including Botero’s renowned 2.5-meter-tall Cavalier sculpture, Rabarama’s Guillotine, Lorenzo Quinn’s Love, Antony Gormley’s pieces, as well as works by leading Turkish artists such as Bedri Rahmi Eyüboğlu, Atilla Galatalı, and Varol Topaç.

This extensive collection not only enriches the guest experience but also contributes to Izmir’s cultural landscape, positioning our hotel as a hub for art enthusiasts. Through our annual Büyük Efes Art Days, we welcome galleries, artists, and collectors to engage with both staying guests and the local community.

Ultimately, art shapes the very atmosphere of the property. It transforms a stay into something far beyond accommodation—it becomes a cultural discovery that deeply connects our guests to the spirit of Izmir.

AC: The boundaries between business and leisure travel continue to blur, particularly with the rise of “bleisure” trips. In this context, how does the hotel ensure it caters equally well to corporate travelers and those arriving for relaxation and wellness?

RE: The rise of bleisure travel has indeed redefined guest expectations. At Swissôtel Büyük Efes, Izmir, we ensure that business and leisure are seamlessly integrated rather than separate experiences. Our extensive conference and meeting facilities, executive lounge, and central location cater perfectly to corporate travelers, while our 12,000 m² gardens, award-winning restaurants, contemporary art collection, and holistic Pürovel Spa & Sport provide the ideal setting for relaxation and wellbeing.

This balance allows guests to move effortlessly between business commitments and moments of leisure. Whether they are attending a major conference or enjoying a wellness retreat, our goal is to create an environment where productivity and rejuvenation go hand in hand.

AC: Expanding into new markets remains key for growth in hospitality. With the Middle East, Europe, and the United States as your focus, what strategies or initiatives are you pursuing to strengthen the hotel’s reach in these regions?

RE: Our guest profile and digital reach show strong interest from Europe, the Middle East, and the United States. While we do not limit our strategy to specific regions, we focus on broad initiatives that strengthen our visibility and appeal across international markets.

This includes investing in digital marketing and partnerships with global travel platforms, leveraging Accor’s worldwide distribution network, and ensuring our property is represented at international exhibitions and trade events. We also place great emphasis on storytelling—highlighting Izmir’s unique culture, gastronomy, and art alongside Swissôtel Büyük Efes’ award-winning hospitality.

By consistently elevating both our digital presence and our on-the-ground partnerships, we aim to remain a top choice not only for these regions but for discerning travelers worldwide.

AC: Leadership in luxury hospitality requires a balance of operational expertise, cultural sensitivity, and guest-centric thinking. In your view, what qualities are most important for a General Manager leading a property of this scale?

RE: Leading a landmark property like Swissôtel Büyük Efes requires a combination of strategic vision and genuine human connection. Of course, operational expertise is essential to ensure flawless delivery, but what truly defines success is the ability to inspire and empower teams, foster cultural sensitivity, and keep the guest experience at the very heart of every decision.

Equally important is adaptability—our industry is evolving rapidly, and a General Manager must be able to embrace change, drive innovation, and anticipate guest expectations before they are even voiced. Ultimately, leadership in luxury hospitality is about creating an environment where colleagues feel motivated and valued, and where guests feel not only cared for but deeply connected to the spirit of the property.

AC: Gastronomy and wellness have become defining elements of the guest experience. Your hotel has achieved recognition in both areas. How do you foster innovation across these different disciplines so they remain relevant and exciting for returning guests?

RE: Gastronomy and wellness are indeed two of the strongest pillars of the guest experience at Swissôtel Büyük Efes. In gastronomy, we continuously enrich our offerings by blending global flavors with local Aegean inspirations, curating vitality-focused cuisine, and hosting distinctive dining concepts. A highlight is Ristorante Scappi, our Italian restaurant recognized on the Michelin Guide’s recommended list, which brings authentic Italian culinary artistry to Izmir.

On the wellness side, our Pürovel Spa & Sport embodies a holistic philosophy inspired by the Swiss seasons and alpine nature. From tailored fitness programs to restorative spa rituals, we focus on helping guests achieve balance and renewal.

Innovation for us means evolving these disciplines in ways that feel both fresh and relevant, so returning guests always discover something new—whether it is an exclusive chef’s collaboration, a seasonal vitality menu, or a personalized wellness journey. This dynamic approach ensures that gastronomy and wellness remain exciting, memorable, and integral to our identity.

AC: Reviews often highlight the service culture at Swissôtel Büyük Efes, with many guests praising the attentiveness of the team. What role does staff training and development play in ensuring this consistency over time?

RE: Training and development are absolutely central to our success—they are among the most important areas we have invested in and will continue to prioritize. Delivering consistent, high-quality service requires more than procedures; it requires colleagues who feel confident, empowered, and inspired to anticipate guest needs.

At Swissôtel Büyük Efes, Izmir, we work closely with Accor’s global training programs while also designing tailored initiatives that reflect our property’s unique identity. This combination ensures that our team members grow both professionally and personally, fostering a genuine culture of attentiveness. In the end, it is our people who bring hospitality to life, and ongoing investment in their development is what sustains the service excellence our guests so often recognize in their reviews.

AC: Finally, looking ahead, what is your long-term vision for Swissôtel Büyük Efes within this evolving landscape, and how do you see the city’s profile growing on the international stage?

RE: Over the past five years, Izmir has shown remarkable growth in urban hospitality, gastronomy, and cultural life. Hotels and restaurants in the city have been recognized with both national and international awards, strengthening Izmir’s reputation as a destination defined by hospitality, quality service, and a commitment to sustainability. These accolades not only highlight the city’s rising standards but also contribute to its brand value on the global stage.

Swissôtel Büyük Efes plays a vital role in this journey. With our modern and versatile convention center, we are well equipped to host international conferences, exhibitions, and large-scale events. This infrastructure positions Izmir as an attractive destination for business gatherings, while also giving participants the opportunity to discover the city’s rich cultural heritage, gastronomy, and natural beauty.

Looking ahead, we believe Izmir’s potential lies in expanding its reach beyond the summer season by attracting diverse industries and global events throughout the year. Increasing the number of direct international flights—especially from key European and Middle Eastern markets—has already improved accessibility and is a major advantage for the city’s tourism profile.

Our long-term vision is to continue elevating Swissôtel Büyük Efes as a benchmark for luxury hospitality in Turkey, and to contribute actively to Izmir’s growing role as a dynamic, international hub for both leisure and business travel. With sustained investment in quality, innovation, and cultural exchange, we are confident that Izmir will strengthen its position as one of the Mediterranean’s most compelling destinations.

Thank you, Mr. Elibol, for sharing your thoughtful perspectives on hospitality, leadership, and the evolving role of art and wellness in luxury travel. Your insights highlight the strengths of Swissôtel Büyük Efes and the growing appeal of Izmir as a destination.

To discover more about the experience at Swissôtel Büyük Efes, Izmir, please visit: https://www.swissotelbuyukefesizmir.com/.