Luxury Insights & News

Luxury travel continues to evolve, and few people understand its variances better than Davlynne Lidbetter, Co-Publisher of Beau Monde Traveler. Known for its rich editorial, dynamic media content, and high-quality print editions, Beau Monde Traveler stands out as a leading source for sophisticated travelers seeking new destinations and meaningful experiences. With a sharp focus on […]

In an era where technology often feels at odds with exclusivity and craftsmanship, Trifork is pioneering a fresh approach, melding deep tech expertise with a design-driven mindset to elevate luxury beyond convention. Alexander Chetchikov, President of WLCC, sat down with Erik M. Nilsen, CEO of Trifork Spain, to explore how AI, spatial computing, and voice […]

Great luxury brands don’t just train staff; they train emotional intelligence. Michaela Merk, PhD, CSP, GSF, is a leading expert in Relational Intelligence, teaching global brands how to transform everyday encounters into lasting emotional bonds. As the author of Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors and host of the Luxury […]

Author: Elizabeth Solaru Publication Date: 2024Amazon Rating: 5 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

Author: Alex HormoziPublication Date: 2021Amazon Rating: 4.9 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]

Authors: Jean-Noël Kapferer, Vincent Bastien Publication Date: 2025International Bestseller The WLCC Luxury Library is a curated resource for luxury professionals, offering insights on branding, marketing, and consumer behavior. Designed to empower members of the World Luxury Chamber of Commerce, it fosters learning, collaboration, and innovation in the luxury industry. The Luxury Strategy is the definitive guide to understanding […]

Above: Image from byd.com Is the future of ultra-luxury electric motoring coming from China? Auto giant BYD thinks so, as it gears up to take its elite sub-brand Yangwang global, with Europe confirmed, and Australia under active consideration. With designs that rival Ferrari, Porsche, and Bentley, Yangwang is not just redefining Chinese luxury; it’s challenging […]

In luxury hospitality, great design and prime locations are just the beginning. True luxury today is defined by the quality, consistency, and intentionality behind every guest interaction, no matter where in the world that experience takes place.  Yet in a fragmented global market, who sets the standard for what luxury should be?  That’s exactly why […]

Above: Image from Marriott International Is holistic and personalized wellness travel becoming the new benchmark for luxury experiences among affluent global travelers? Marriott International’s Luxury Group believes so, as it officially launches the Luxury Wellbeing Series 2025, a curated collection of immersive wellness journeys across Asia-Pacific. Beginning this August, the series unfolds across iconic destinations: […]

What does luxury mean when anyone can book the suite, buy the watch, and fly first class? As affluence expands across generations and continents, the traditional codes of luxury travel are being challenged. The 2024 report, Evolving Wealth: A New Paradigm for Luxury Travel by WATG Research, examines these shifts by exploring consumer behavior, demographic […]

The shifting global dynamics and a cautious consumer sentiment have created a new, surprising epicenter of growth for the premium lifestyle and personal goods arena, not in traditional Western capitals, but across the Gulf Cooperation Council (GCC). The GCC Personal Luxury 2024: Unstoppable report, released by the Chalhoub Group in May 2025, presents a compelling, […]

Image credit: New Frontiers by Neiman Marcus. Photography by Arnaud Lajeunie, US  Overview The Five Luxury States are a vital framework that maps the emotional and psychological journeys individuals take within the luxury sector. Developed by The Future Laboratory, these states form the foundation of a proprietary strategic model that redefines how we understand luxury […]