The World Luxury Chamber of Commerce (WLCC) is pleased to announce the appointment of Sanjeev Banga as a new member of its esteemed board. Banga brings over three decades of international business expertise to the WLCC, with a proven track record of driving global expansion, creating luxury brands, and fostering growth in the highly competitive FMCG industry.
Currently serving as the President of International Business at Radico Khaitan Ltd., Banga has been instrumental in transforming the company’s global presence. Since 2008, he has overseen Radico Khaitan’s global reach, helping to expand the company’s brands into more than 100 countries. His leadership has been crucial in the development of luxury brands such as Rampur Indian Single Malt and Jaisalmer Indian Craft Gin, both of which have garnered global recognition for their quality and craftsmanship. He was recognized as “Business Leader of the Year 2024” at the Spiritz Conclave.
Banga’s extensive career spans over 39 years, with senior roles at renowned multinational companies including Godfrey Philips (an affiliate of Philip Morris), Nestlé, and Seagram India. His deep knowledge of international business and brand development will further enhance the strategic direction of the World Luxury Chamber of Commerce as it continues to promote luxury brands and support the growth of businesses in the high-end market.
“We are thrilled to welcome Sanjeev Banga to our board,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “His wealth of experience in growing luxury brands globally, along with his leadership in driving international expansion, will be invaluable to our members and our mission. His insights will help further strengthen the WLCC’s role as the preeminent voice in the luxury sector.”
Banga holds a Bachelor’s Degree in Commerce and an MBA, and he is recognized for his visionary leadership and commitment to excellence in the luxury goods and FMCG sectors.
In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with renowned branding strategist and author JP Kuehlwein to explore the shifting landscape of luxury. As premium challengers rise and legacy brands navigate the delicate balance of exclusivity and scale, JP shares his insights on what truly defines a luxury brand, how digital platforms are reshaping the high-end experience and the essential principles of Brand Elevation. From the power of storytelling to the role of personalization, this conversation reveals the secrets behind the world’s most aspirational brands.
Alexander Chetchikov: JP, the world’s top 100 luxury brands generates over $250 billion annually, yet we’re also witnessing a rise in premium challengers across industries. What do you believe is driving this shift, and how should legacy brands respond?
JP Kuehlwein: Luxury purchases are entirely discretionary. They are not about utility, material, or even price. Objects or services are acquired at premium prices because they hold meaning to the acquirer. In the case of Luxury this meaning is often associated with a perception that the good conveys social status, signals wealth, success or sophistication, a masculine or feminine ideal – or a combination thereof.
When a new brand succeeds to acquire such meaning or an established brand loses it; then the business fortunes shift and a new brand can rise or an established one fall.
The fact that large luxury brands are now multi-billion global operations actually represents a challenge to their ongoing success. If they start to be perceived as becoming omnipresent and thus, no more symbolic of exclusive access, their business fortunes are put at risk.
AC: Many high-end brands maintain exclusivity while expanding their reach. How can a brand scale without diluting its luxury appeal?
JP K: The short answer is by applying the principles of “Brand Elevation.” This approach puts the focus on the acquisition of meaning by creating a brand mission and myth that resonates with clients, by doing rather than talking at clients, and by daring to be different. We outline these principles and how to implement them in detail in our book by the same name – which you have reviewed on this site.
The important part, here, is that being ‘meaning-filled’ as a brand allows this brand to elevate itself above the material and tie to a certain product, category, or even industry. Think about how we would not hesitate to slip on a sweater made by Brunello Cucinelli, eat at his restaurant, or stay at his village retreat. The brand has a meaning that helps us live and ‘style or life’ – far beyond any one item. That allows for significant business growth without diluting your brand. Brunello Cucinelli will remain rare and precious to those who can and want to afford it, even as the brand keeps increasing its offerings.
My co-author Wolf Schaefer and I laid out how the best Luxury brands “grow without losing the glow” in our book “Rethinking Prestige Branding” in 2015 – and they still do!
AC: In your experience, what is the biggest misconception about luxury branding that marketers continue to get wrong?
JP K: That luxury is about claiming that word or that it is connected to precious materials, products, provenance, or price. It is not. Yes, those can all be helpful ingredients in creating the aura of a luxury brand but the core lies in creating the meaning I have talked about before.
AC: How do you see digital platforms reshaping the luxury experience, particularly when traditional high-touch service is a key differentiator?
JP K: As we all know, Luxury brands were initially skeptical and laggards in adopting social media. Today, they are leading the pack, embracing visual social media, in particular. Why is that?
As I stated above, Luxury and Lifestyle brands are about making us dream about an ideal self – one of sophistication, beauty, power, and so forth – and about promising to get us closer to such ideals by consuming them. Well, if you look at Instagram through this lens, for example, then you realize it largely is a reflection of those dreams and ideals. Things are just perfect, beautiful, inspiring. In other words, it’s an ideal stage for Luxury brands to show the socially uplifting role they can play in our lives.
But nothing is more powerful than a dream manifested and brought to life. Few things are more memorable than a personal, sensorial experience. Getting to see, maybe even touch, feel, let alone show off “the real thing” can’t be beaten. That is when the ‘aura’ of a brand truly develops. You feel in awe. That’s why the most powerful experience is one that leverages each touchpoint – products, customer service, communications, media, stores, events… for what it can best convey about the magic of the brand and how.
AC: Your book, Brand Elevation: Lessons in Ueber-Branding, co-authored by Wolf Schaefer, explores how brands become aspirational powerhouses. If there’s one universal principle that every brand—luxury or not—should apply, what would it be?
JP K: Elevate your brand far beyond the material – above being a product or service – to becoming a dream that people who are important to you. And manifest that dream from the inside (ie the organization) – out.
I guess I cheated by talking about the two most important dimensions of Brand Elevation [smiles]
AC: You emphasize the move from standardization to personalization. Can you share an example of a brand that has successfully made this transition and the impact it had?
JP K: Personalization or “making it mine” as we talk about it in “Rethinking Prestige Branding” is a powerful way for brands to endear themselves to customers and create a bond. There are two long-term, socio-economic developments that drive this desire for individualized products and services: One is the distance that industrialization has put between us and anything we own. Karl Marx talked about how industrialization “alienates” humans from what they create, but also from nature and each other. And that was in the middle of the 19th century when much fewer things we consumed were mass-produced by sources unknown to us. Two, the Enlightenment, successive revolutions, and the evolution of Western societies, in particular, have increasingly focused on the “individual” – i.e. ourselves – becoming the center of our world. But creating that “individual self” is hard work! Luxury and Lifestyle brands are standing by to help us with this never-ending project.
At the highest level, Hermès is a classic example of a Luxury brand that has, in fact, defined itself as creating ‘joyful’ but also ‘personal’ objects for its most devoted (read: richest) customers. Remember: the original Birkin bag was actually created for Jean Birking, so she could more comfortably and elegantly carry and stow away the many things she liked to take on her many trips. But that is just one of the custom products that have become popular and iconic. Less famously, there is the ‘apple cup bag’ made for a customer who desired a neat way to take along her fresh apple and consume it in the park and hundreds of other such objects that Hermès will be happy to fill you in on, as you get more intimate with the brand.
On the other, the Lifestyle end of the spectrum, there are the canvas shoes by Golden Goose which you can have someone hand-scribble with a Sharpie to personalize them for you – or you can do it by yourself with customization materials sold extra. It makes the sneakers “yours” just like that apple bag.
Even if the price points differ substantially, the percentage-premium being paid over the identical product without the personalized “touch” is substantial. Why? Because making a product personal helps us shape and display our individuality – and that is highly prized in our society.
AC: Many brands struggle with authenticity versus aspiration. How can companies strike the right balance between storytelling and genuine brand substance?
JP K: Authenticity and aspirations are two different things. They can relate to each other but are not alternatives.
Being “authentic” means “being true to ourselves and felt to be so.” That requires a brand to go beyond the talking and showing and to actually be and do. Saying you are a “luxury apartment” is not being one. You have to be experienced to be one through the materials used, the services provided, the breathtaking location and view, etc…
Aspiration is about the “hope or ambition of achieving something.” Luxury brands should always keep an energizing gap between them and the hopes of their customers to fully enter the dream and achieve the ideal. That is what keeps them longing. Once you have achieved it, things can lose energy and get boring fast. That’s why it’s so hard to get your hands on a Birkin bag – even if you have the money – and there is always one even more breathtaking model Ferrari has up its sleeve after they finally let you have that first or last one. Patek Phillippe literally tells you that you never truly own the watch…
Luxury brands lose their lustre when anyone with the means can own the piece they desire immediately or – worse – if they embrace the popular idea of “democratizing Luxury.” Then they stop to play a key role many expect of them: to help a society stratify a democratic society in which a ‘divine right’ and other means to do so have been abolished.
AC: You discuss “Ueber-Brands” as those that transcend mere products. What’s the first step for a brand aspiring to reach that level?
JP K: See my answer above: Step back and think about who you are and why you exist as a brand – beyond the product.
AC: Looking ahead, how do you see the concept of luxury evolving in the next decade, and what will brands need to do to stay relevant in this shifting landscape?
JP K: Our need to be acknowledged by others is vital and our quest for meaning is never-ending. Thus, Luxury brands have a secure future as long as they understand how to evolve their role in identity creation and their meaning to stay relevant.
The “alienation” I talked about above – of the individuals from others, from nature, from the world – is only accelerating. Yes, we can interact with more people and see more things than we ever did. But these interactions and experiences seem ever more remote, artificial, hasty, and ephemeral. I think some Luxury brands have a unique opportunity to offer not only an alternative experience – personal, sensorial, timeless – but an alternative philosophy to how to live a good life.
As Hermès artistic director Pierre-Alexis Dumas said in a recent interview on CBS News*: “Are we going to be so obsessed with speed and immediate satisfaction? Maybe not? Maybe there is another form of relation to the world, which is linked to patience, to taking the time to make things right.”
*CBS 60-Minutes interview, Dec 15, 2024
As the luxury landscape continues to evolve, one truth remains constant: the most successful brands transcend mere products, offering meaning, aspiration, and a connection to something greater. In this insightful discussion, JP Kuehlwein reminds us that true luxury isn’t just about materials or price—it’s about creating a world that people long to be part of. With the rise of digital engagement, personalization, and the quest for authenticity, brands that master the art of Brand Elevation will not only survive but thrive in the years to come.
Thank you, JP! Follow JP’s journey on LinkedIn, and you can buy his inspiring books on Amazon.
The World Luxury Chamber of Commerce presents an exclusive interview with Francis Srun, a distinguished expert in luxury retail. Led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, this conversation delves into the key strategies molding the future of luxury retail. With over 20 years of experience working with renowned brands such as Piaget, Boucheron, Ralph Lauren, and Aquascutum, Francis Srun brings a wealth of knowledge on enhancing luxury sales, navigating cultural influences, and fostering long-term client relationships.
In this insightful discussion, he shares valuable perspectives on what truly separates a good luxury retail team from an exceptional one. Join us as we explore the art and strategy behind luxury retail excellence.
Alexander Chetchikov: Francis, welcome as a guest speaker for the World Luxury Chamber of Commerce webinars! What key insights will you share with industry professionals on enhancing luxury retail performance?
Francis Srun: Thank you for inviting me to share my over 20 years of experience in Luxury Retail with your community. I believe that giving everyone my real experience with all the brands I had the chance to serve could be interesting and, I hope, useful. The brands I served are Piaget, Boucheron, Ralph Lauren, and Aquascutum, but also many more brands with my consultancy Agendy Luxury Selling.
AC: With your extensive experience in Asian luxury markets, how do cultural differences influence luxury customers’ purchasing decisions?
FS: There are certainly differences but more important to see is what is common across cultures. It’s by understanding what is fundamental. What is key is the beautiful idea of self-affirmation. This self-affirmation is simply expressed differently individually, taking into account personal stories and of course cultural background.
AC: Your concept of “daily commercial creativity” emphasizes innovation in luxury sales—can you share an example of how this approach has transformed a brand’s retail strategy?
FS: Absolutely! One very example. Your retail team is struggling with your top clients. What is the right strategy? Focus on these clients offering more loyalty benefits or getting new clients offering an attractive welcome benefit? How to capture new clients at all brand levels: brand message, creations, retail actions, sales advisor actions… A huge and key strategic challenge has to be turned into smaller, commercial creativity at all levels every day.
AC: Having worked with some of the most prestigious brands in the world, what do you think separates a good luxury retail team from a truly exceptional one?
FS: The truly exceptional brand is never only based on storytelling or brand strategy. It’s always real. The know-how and real commitment. The state of the art in terms of technology. The no-compromising state of mind. Storytelling is the expression of reality, and without the real things, storytelling is only the packaging without the real gift inside.
AC: With your expertise in luxury customer relations, what is the key to maintaining long-term client relationships in an era where customer expectations constantly evolve?
FS: I tend to hear about the importance of personal relationships, such as treating customers like a friend or even as family… I develop the notion of an advisor partner in my consultancy projects. How do you take on the role of a Partner with your client? A Partner is not only a sales. It’s not a friend. It’s based on shared interests, objectives, and resource sharing.
AC: Looking ahead, how do you see the future of luxury retail evolving, and what should brands do today to stay ahead of the curve?
FS: Retail is more and more costly, especially relatively compared to e-commerce – a model able to gain productivity. The only reason for Retail is to allow what I call a Victory Encounter between 4 Personas: Brand, Creations, Advisor, and Creations.
The World Luxury Chamber of Commerce extends its gratitude to Francis Srun for sharing his expertise in this exclusive interview. His insights on self-affirmation in luxury purchasing, daily commercial creativity, and the evolving role of retail in an increasingly digital world provide a compelling roadmap for industry professionals. As luxury brands strive to remain competitive, his approach to client partnerships and strategic retail transformation offers invaluable guidance. This conversation has been an enriching addition to the WLCC Luxury Educational Hub, and we look forward to further discussions shaping the future of luxury business. Thank you for joining us.
Luxury Travel Advisor sees writing on wall and will co-locate with leading MICE event for the benefit of advisors and suppliers.
Luxury Travel Advisor’s ULTRA Summit, produced by Questex, will take place May 5-7 at Chateau Elan located in Braselton, Georgia, just north of Atlanta.
As the vanguard of the luxury travel industry, the ULTRA Summit will co-locate with the Global Meeting & Incentive Travel Exchange (GMITE), creating a dynamic event that unites the luxury leisure and MICE travel markets. This collaboration is driven by extensive industry research, which underscores the growing intersection of these sectors and the increasing demand for integrated experiences.
Attendees will benefit from exclusive one-to-one appointments, high-value networking, and expert-led content, including insights into key industry trends such as the rise of bleisure travel, evolving customer expectations, and the demand for authentic, experiential offerings. By combining these two premier events, this co-location delivers actionable strategies and unparalleled opportunities to expand business in an increasingly interconnected travel landscape.
For global luxury suppliers, ULTRA Summit offers a chance to showcase their destinations, properties, and services to a hand-selected audience of pre-qualified, North American luxury travel agency owners, managers, and independent contractors. For advisors, the event is an exclusive opportunity to discover new offerings, forge meaningful partnerships, and stay ahead of industry trends—all in a single, efficiently curated environment.
New Luxury Travel Industry Day: A key addition to the 2025 agenda is the “Trends & Topics” day on May 7, where thought leaders from across the hospitality and travel sectors will discuss pivotal topics such as global politics and travel policies, the growth of bleisure, and the demand for authentic travel experiences, with a focus on the luxury market. This day also offers enhanced networking with attendees from the co-located Global Meeting & Incentive Travel Exchange (GMITE) which include meeting planners, incentive buyers and suppliers.
“The ULTRA Summit is more than an event; it’s a reflection of where the travel industry is headed,” said Jill Birkett, VP/Market Leader, Questex Travel. “By integrating MICE and leisure, we’re not only meeting the needs of today’s buyers and suppliers but also setting the stage for the future of travel. The addition of the ‘Trends & Topics’ day underscores our commitment to providing a holistic platform for industry advancement.”
For more information or for suppliers who wish to reserve a place, visit ltaultrasummit.com. Luxury travel advisors may apply to be fully hosted by clicking here.
About Luxury Travel Advisor
Luxury Travel Advisor was founded in 2005, as the only outlet created for the very important luxury segment. Luxury Travel Advisor boasts a readership of 15,000 hand-selected travel advisors who belong to Virtuoso, Signature, American Express, Ensemble and Internova, as well as those hard-to-reach independent luxury travel advisors across the United States and Canada. The readers of Luxury Travel Advisor sell to the most affluent consumers across the world and the ULTRA Summit is the intimate, in-person event where those advisors collaborate with top suppliers on how to navigate a successful business plan for the future. The Dossier newsletter publishes news from LuxuryTravelAdvisor.com twice a week and reaches a broad audience of luxury travel professionals worldwide.
About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: hospitality, and wellness; the industries that help people live longer: life science and healthcare and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.
Luxury has always been a world of contrasts—timeless craftsmanship meets cutting-edge innovation, exclusivity meets digital accessibility, and tradition meets transformation. Navigating these tensions is no easy feat, but few understand this challenge better than Gabriella Lojacono.
In this exclusive conversation, conducted by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, Gabriella shares insights from her book Resilience of Luxury Companies in Times of Change and her extensive experience at SDA Bocconi. From balancing heritage with reinvention to the impact of AI, sustainability, and the metaverse, this interview takes a deep dive into what luxury brands must do to thrive in an era of rapid change.
Alexander Chetchikov: Gabriella, your book Resilience of Luxury Companies in Times of Change explores the importance of ambidexterity in luxury brands. What are the key strategies luxury companies must adopt today to balance innovation and heritage?
Gabriella Lojacono: The challenge for luxury brands today is not about choosing between exploiting their core competencies—such as heritage, craftsmanship, and archives—or exploring new trajectories. Instead, they must master both. The latter, however, is far more difficult.
A key enabler for balancing innovation and heritage is having a clear and well-defined purpose and values, which act as a strategic compass for decision-making. When both internal teams and external stakeholders are aligned with these foundational elements, brands can innovate while remaining authentic to their legacy.
However, innovation within a large, established luxury house is complex. Giants in the industry often struggle with agility due to their scale and deeply rooted structures. The most effective strategies to foster innovation include:
1. Creating internal incubators → Establishing dedicated units separate from daily operations allows for experimentation and risk-taking, without disrupting the brand’s core business. 2. Acquiring small, high-potential brands → Investing in emerging players helps inject fresh creativity, new consumer engagement models, and digital-first mindsets into the company while expanding into new market segments.
Ultimately, ambidexterity in luxury is about embracing structured duality—safeguarding the past while proactively shaping the future
AC: Luxury brands have traditionally relied on exclusivity and craftsmanship, but digitalization has reshaped the landscape. How can luxury houses maintain their aura of exclusivity while embracing e-commerce and social media?
GL: Digital transformation in luxury is not just about e-commerce and social media—it is about leveraging technology to enhance, rather than dilute, the core values of exclusivity and craftsmanship. The most significant shift today is the integration of AI and advanced data analytics, which can reinforce traditional luxury principles rather than replace them.
Luxury is fundamentally about personalization, storytelling, and rarity. AI-driven tools can augment these elements by:
1. Crafting hyper-personalized experiences → Beyond product recommendations, AI enables luxury brands to create tailored services, bespoke designs, and customized client interactions, reinforcing the idea of exclusivity, moving from Clienteling one to many, to one to one 2. Enhancing craftsmanship through innovation → Digital tools like virtual ateliers, augmented reality fittings, and blockchain for provenance tracking help preserve heritage while adding layers of transparency and engagement.
Ultimately, digitalization should be seen as a strategic enabler, not a threat. By integrating AI and other technologies in a way that aligns with luxury’s essence, brands can offer next-level personalization while maintaining their aura of rarity and desirability.
AC: Sustainability is a pressing issue in luxury, with growing consumer demand for ethical production. From your research, how can luxury companies integrate sustainability into their business models without compromising their core identity?
GL: Sustainability is no longer a choice but a fundamental expectation in the luxury industry. Today, it is taken for granted that luxury brands must address key issues such as carbon footprint reduction, supply chain preservation, and diversity, equity, and inclusion (DEI)—all of which are now top priorities on the strategic agendas of luxury CEOs.
One of the most significant industry-wide efforts is Aura Blockchain, a consortium involving major luxury houses to ensure transparency and traceability across the supply chain. This technology guarantees ethical sourcing, authenticity, and sustainability credentials, reinforcing trust without compromising exclusivity.
Beyond traceability, brands like Loro Piana have integrated sustainability into consumer engagement by linking blockchain insights with CRM platforms and dedicated apps. This allows clients to access detailed information about the provenance of materials and ethical production processes, further enhancing brand storytelling and perceived value.
Ultimately, integrating sustainability into luxury is not about compromise—it is about reinforcing craftsmanship, authenticity, and long-term brand equity while meeting the evolving expectations of discerning consumers
AC: Many luxury brands have faced challenges with inventory management and overproduction. What creative business models have you seen emerge to address these challenges, and which brands are leading the way?
GL: Inventory management and overproduction have long been challenges for luxury brands, often leading to markdowns or unsold stock that risks diluting exclusivity. One of the most effective emerging business models to address this issue is the pre-order model, which enhances both sustainability and operational efficiency.
By producing only the quantity requested—often with a minimum batch threshold—brands can reduce waste, optimize resources, and maintain the scarcity that defines luxury. This approach also strengthens customer engagement, as clients become active participants in the production process, fostering a sense of exclusivity and anticipation.
However, the pre-order model requires significant flexibility in the supply chain, particularly in terms of agile production, supplier coordination, and real-time demand forecasting.
Additionally, made-to-order and capsule collection strategies are being used to further refine inventory planning, ensuring that production aligns closely with actual demand.
AC: You direct the Executive Master in Luxury Management (EMiLUX) at SDA Bocconi. What unique elements does the program offer to professionals looking to thrive in the luxury sector?
GL: The Executive Master in Luxury Management (EMiLUX) at SDA Bocconi is a truly international and immersive program, designed for professionals looking to thrive in the luxury sector. What sets EMiLUX apart is its global approach, as our participants—who come from all over the world—travel across key luxury hubs to experience firsthand the business dynamics and cultural nuances of different geographies.
A defining feature of the program is our strong industry partnerships, particularly with Cartier, which has been on board since the very first module in Paris. Participants engage with leading luxury brands through real-world challenges, gaining direct exposure to strategic decision-making and brand innovation.
Additionally, we ensure a hands-on experience—our candidates spend an entire day in luxury retail stores or five-star hotels, observing and analyzing key operational and customer experience processes.
And when it comes to understanding digital transformation in luxury, what better place to learn than Silicon Valley? Our program takes participants to the heart of technological innovation, helping them grasp how AI, e-commerce, and data-driven strategies are reshaping the luxury industry.
AC: Made in Italy is a globally recognized mark of excellence. In your experience, what are the biggest challenges and opportunities for Italian luxury brands competing on the international stage?
GL: Made in Italy is synonymous with excellence, craftsmanship, and creativity, giving Italian luxury brands a strong competitive edge globally. However, despite these strengths, the industry faces both challenges and opportunities in today’s evolving landscape. The current geopolitical and economic instability has created significant disruptions, impacting raw material availability, production timelines, and costs. This is particularly critical for luxury, where craftsmanship and quality control are non-negotiable.
Many Italian brands are experiencing stagnation in mature markets, forcing them to rethink their expansion strategies and customer engagement models.
While Italian brands excel in creativity and craftsmanship, they often lag behind global competitors in brand storytelling, digital engagement, and long-term brand management strategies—key elements for building lasting consumer relationships.
AC: The metaverse is becoming a new frontier for luxury. Given your work on the course Competing in the Metaverse, how do you see luxury brands leveraging virtual spaces to enhance their brand presence and engage consumers?
GL: The metaverse represents a powerful new frontier for luxury brands, but its true potential lies in being seamlessly integrated into a holistic retail experience—one that connects online and offline touchpoints rather than existing in isolation.
Luxury has always been about exclusivity, storytelling, and deep emotional engagement, elements that can sometimes be lost in traditional e-commerce. The metaverse augments the digital experience by introducing new layers of immersion, personalization, and interactivity, helping to bridge the gap between high-touch physical retail and the convenience of digital channels.
AC: With your extensive research and experience at SDA Bocconi, what advice would you give to aspiring professionals who want to build successful careers in the luxury industry?
GL: The luxury industry is evolving rapidly, and for aspiring professionals, success is not just about passion for the sector—it requires a combination of strong expertise, adaptability, and strategic thinking. Based on my experience at SDA Bocconi, my key advice would be:
1. Stay True to Your Competencies and Leverage Them Strategically
The luxury industry values specialized skills and deep expertise, whether in digitization, CRM, operations, trade marketing, merchandising, or retail.
Don’t simply try to fit into the industry; instead, find a way to add value through your unique capabilities.
2. Be Prepared for Change Management
Luxury is facing unprecedented transformation, with new executive appointments andnew consumer expectations.
Those who succeed are not just creative or strategic thinkers, but also change agents—professionals who can navigate uncertainty, adapt to new trends, and drive transformation within established brands.
As the conversation with Gabriella Lojacono wraps up, one thing is clear—luxury isn’t just about what’s been, but what’s next. In an industry where legacy and innovation must go hand in hand, the brands that will succeed are the ones that embrace change without losing their soul.
From digital transformation to sustainability, from new business models to the power of storytelling, Gabriella’s insights illuminate the path forward for both established houses and the next generation of luxury leaders.
A special thank you to Gabriella for sharing her expertise, and to Alexander Chetchikov for leading this fascinating discussion. Luxury is evolving, and with voices like these guiding the way, its future has never looked brighter.
The European Business Review Special Report 2024 titled “Navigating Executive Education Preferences and Needs in Contemporary Leadership” provides an extensive analysis of trends, insights, and preferences in executive education, based on a survey of 318 professionals from diverse industries. The report emphasizes the evolving needs of contemporary leaders and identifies key hotspots, priorities, and innovations in executive education.
TheWorld Luxury Chamber of Commerce distills the report’s key findings to guide professionals in navigating the evolving landscape of executive education.
The United States (46%), the United Kingdom (41%), and Singapore (33%) emerged as top destinations for executive education. These regions are favored for their robust business schools, innovative approaches, and global appeal.
Online programs (28.5%), part-time courses (27%), and short-duration courses (22.5%) are favored for their flexibility, affordability, and practical insights. Modular programs and full-time courses are less popular due to time and cost constraints.
Experiential learning, such as international study trips and global immersion, is becoming essential for developing leadership and cultural competencies.
Personalized learning paths tailored to individual goals and organizational needs ensure relevance and applicability.
Environmental, Social, and Governance (ESG) considerations are increasingly integrated into curricula, aligning leadership education with sustainability goals.
Digital tools, including AI and VR, enhance adaptive and immersive learning experiences.
6. Emerging Trends:
Hybrid learning models combining online and in-person interactions are gaining traction.
The demand for leadership development, crisis management skills, and sustainable practices is shaping executive education strategies.
Challenges and Opportunities:
High costs and lack of schedule flexibility are significant barriers for professionals.
Institutions must focus on affordability, technological integration, and practical applications to remain competitive and impactful.
Preparing Leaders for the Future: The Transformation of Executive Education
Executive education is undergoing a transformation to meet the dynamic needs of modern leadership. Institutions are encouraged to leverage technology, foster innovation, and create customized, impactful learning experiences to prepare leaders for the complexities of the digital and globalized world.
Luxury dining is more than just exquisite cuisine—it’s an art form, a carefully curated experience that engages all the senses. Few understand this better than Ahmed Alajmi, the driving force behind Takara Hospitality Group. In this exclusive conversation, Alexander Chetchikov, president of the World Luxury Chamber of Commerce, sits down with Alajmi to explore his journey from a passionate food enthusiast to a leader in Saudi Arabia’s thriving fine dining scene.
From overcoming industry challenges to shaping the future of luxury hospitality, Alajmi shares his insights, inspirations, and what’s next for Takara Hospitality Group.
Alexander Chetchikov: Can you share the story of how you first entered the luxury hospitality industry and what inspired you to create Takara Hospitality Group?
Ahmed Alajmi: My primary interest lies in food. As Saudi nationals, we can be quite particular about our culinary preferences. I grew increasingly frustrated with the lack of dining options beyond Arabic cuisine in the Eastern Region of the Kingdom of Saudi Arabia. It was puzzling to see that every restaurant that ventured beyond Arabic cuisine seemed to open and then quickly fail.
Interestingly, Bahrain, just a 30-minute drive away, embraced diverse food options and welcomed various types of cuisine without prejudice. This contrast led me to discover the concept of “terroir” — the idea that food tastes different depending on its origin. I realized that there is no such thing as “educating the palate” to make someone appreciate flavors that are unfamiliar to them.
In 2019, we launched TAKARA with a clear mission: to provide our clients with authentic Japanese cuisine while incorporating Arabic ingredients they enjoy. The response was overwhelmingly positive from day one; we were packed immediately. Following that success, we introduced Sold Out and Ziba, and the return on investment was almost from the third month of opening in both scenarios.
AC: Your journey from launching Takara to expanding with Sold Out and Ziba has been remarkable. What key challenges did you face, and how did you overcome them?
AA: Let us not refer to them as “challenges”; instead, let us consider them “part of the learning curve.”
Sold Out opened as a marketing initiative aimed at catering to the young Saudi generation, who tend to prioritize fashion and sensory experiences over the food itself. However, as a restaurant, we needed to align the food with their expectations. Sold Out is not a budget-friendly option; if we were to be placed on a pricing chart, we would rank among the top burger chains in the Kingdom. The difference with Sold Out is that we deliver on our promise – providing a quality experience.
Ziba was a significant risk, being the first Persian cuisine restaurant in the Kingdom of Saudi Arabia. Our focus is on what Persia represents for the region – culture. We created a museum and placed the restaurant among it. Did you know that at Ziba, you could find pieces that are over 300 years old? Ziba is about enjoying authentic Persian cuisine in one of the most exclusive developments in the Eastern Region – Shorofat Park. Imagine savoring traditional 72 hours of slow-cooked Lamb with Persian Pulao and Sumac while overlooking a stunning fountain illuminated with colorful LED lights, with a gentle breeze on your face. That is the essence of Ziba.
AC: You’ve been recognized with multiple prestigious awards in the hospitality industry. What do these honors mean to you, and how do they reflect your vision for luxury dining?
AA: Accolades reflect well-done work, but they provide opportunities for even greater accomplishments. However, they also bring significant responsibilities, as one must outperform the previous year to demonstrate that the recognition was deserved.
What brings me the most joy is the increasing global recognition of the Saudi hospitality industry. In the past, the focus was primarily on Europe, and it seemed that Dubai was the only significant destination in the Middle East.
Luxury hospitality in the Kingdom of Saudi Arabia has become a reality. Three years ago, we had only 5 venues on the 50 Best Discovery List; this year, we already have 26.
Companies such as THG, Leylaty, MFC, MJS, Al Khozama, and Cool Inc. are leading the way in luxury dining within the Kingdom.
AC: As a newly appointed board member of the World Luxury Chamber of Commerce, what are your main goals, and how do you see yourself contributing to the global luxury sector?
AA: In establishing luxury as an experience, it is important to first define what constitutes “luxury” and understand how to fully appreciate it.
Luxury is a privilege and should engage all of our senses. When I pay a premium for a product, it must be worth the price.
For example, in the restaurant industry 10 to 12 years ago, customers tended to focus only on the left side of the menu, where the names of the dishes and ingredients were listed. The price was often accepted based on the restaurant’s “reputation” or its location. However, with the widespread access to the internet today, it is easy for diners to know the cost of various items and compare prices across different establishments.
This is where the experience becomes crucial. At THG, we primarily focus on our “client journey.” We take pride in the fact that 99% of our customers simply ask for the bill and pay it without looking at it. This indicates that they believe the value of their luxury experience was worth the price. For the remaining 1%, we make it a priority to ensure their satisfaction on the spot. We never let a client leave feeling unsatisfied.
As board members, we must share our luxury journey knowledge; a leader who does not share their insights is akin to a child who, despite not wanting to play with a toy, refuses to let others enjoy it.
AC: Luxury hospitality is constantly evolving. What trends do you believe will shape the future of the industry, and how is Takara Hospitality Group adapting to them?
AA: We live in an age dominated by scrolling, where images define our experiences and we curate the lives we want to present. In this world, just five seconds of my attention on a post can determine whether I engage with a product or discard it entirely. The options are limitless.
In the realm of luxury hospitality, I refer to something I call “the wheel.” What is the wheel? It encompasses everything that luxury hospitality represents and includes—every kind of cuisine, type of service, business model, and decoration style. In just five seconds, how can you transform the wheel? Is it through service? Food? Pricing? No. The real secret lies in the “client journey.”
How do you entice a client with a dish? By creating cravings. Nowadays, nearly everything is available in supermarkets, and many people consider themselves chefs in their kitchens. This leads to a dilemma: should I invest money in stunning marble tables for my clients, or should I prepare for the trend where people prefer staying home and ordering in?
So, what should I do? Should I invest all my savings in opening a venue with an exquisite fine dining experience I have been contemplating, complete with a premium selection of wine to pair? The answer is YES. But rather than splurging on silver cutlery, invest in uniqueness. Find the gaps that others overlook. Ensure your service is knowledgeable yet unobtrusive. Surprise guests with thoughtful details. Incorporate regional ingredients. Avoid mimicking “the restaurant that everyone loves.” Above all, create an experience that is short yet memorable. Leave always space for your clients to come back for more.
AC: You place a strong emphasis on values like family, honesty, and respect in your business. How have these principles influenced your leadership and company culture?
AA: Looking back, it was easy to run TAKARA as a business since it was only 1, and it has been incredibly successful up to this day. However, when managing a hospitality group, it is essential to recognize that your most valuable asset is your people.
Without clear values to guide this asset, failure is inevitable.
Family, honesty, and respect are not just buzzwords at THG. You may have seen company profiles in pitches that outline their “Vision,” “Mission,” and “Values,” but then you meet the people behind the company and think, “These guys put this together using ChatGPT.”
At THG, we take those values very seriously.
I believe my management style has evolved significantly over the years. As you grow, you need to attract more skilled professionals. I always say, “If I can do someone’s job, then I do not need to hire them.” We started with a team of passionate individuals, and later we incorporated real professionals from the F&B industry.
Hiring professionals helps us clarify and establish strong principles. As our company evolves, it must grow alongside its experienced workforce. Our company culture is straightforward: join us, and we will help you become a better person first, and through the right training, a better professional afterward. If you decide to leave later on, you will do so knowing that there is always room for growth and learning with us.
We are a family that honestly respects one another.
AC: Saudi Arabia’s luxury dining scene is growing rapidly. What role do you see it playing in the global luxury hospitality market in the coming years?
AA: A year ago, Saudi Arabia had over 132,383 restaurants, cafes, and bakeries spread across its 2.15 million square kilometers—a land area five times larger than the entire GCC combined. The Kingdom showcases a vibrant food culture with diverse offerings across its provinces. Riyadh Province leads with the highest number of dining establishments, totaling over 33,399. Makkah follows closely with more than 31,872, while the Eastern Province has 21,499. In stark contrast, the Northern Borders Region has the fewest establishments at only 1,601, and the Al Bahah Region has 1,806.
In 2024, the number of restaurants in Riyadh surged by 400%, which included a remarkable 300% increase in upscale venues. Saudi Arabia’s rise as a luxury hub is noteworthy, especially with the increasing participation of women in the workforce. Additionally, the preferences of Millennial and Gen Z consumers have diversified the luxury market.
The country boasts over 250,000 products and around 1,500 companies that carry the “Saudi Made” label, including THG. Through Vision 2030, Saudi Arabia has opened its doors to tourism, leading to significant changes over the past four years, making it an exciting destination to visit. Last year, Saudi Arabia was awarded the rights to host several major events, including the 2027 Asian Cup, the 2029 Asian Winter Games, the 2030 EXPO, the 2034 Asian Games, and the 2034 World Cup.
Therefore, instead of asking, “What role do I see Saudi Arabia playing in the global luxury market?”, it would be more appropriate to ask, “What more can Saudi Arabia bring to the global luxury market?”
AC: What advice would you give to aspiring entrepreneurs looking to break into the luxury hospitality industry and build a successful brand?
AA: Sell what your clients want to buy. Live by the motto “If you like, you buy.” What is a luxury hospitality experience if it does not connect to something we crave or a “safe place” we fondly remember? Adding to that, it gives us the feeling of being on top of the world.
Restaurants like TAKARA, Sold Out, and Ziba excel at delivering authentic Saudi flavors to our clients. Every product we offer receives approval from a panel of 100% Saudi nationals who affirm, “This is what we like; therefore, we will buy it.”
Thank you, Mr. Alajmi, for your time!
Ahmed Alajmi’s story is one of passion, perseverance, and an uncompromising commitment to excellence. From pioneering unique dining concepts to shaping the Kingdom’s position on the global luxury hospitality stage, his influence continues to grow. As Saudi Arabia rapidly emerges as a premier destination for high-end experiences, Alajmi and Takara Hospitality Group stand at the forefront of this transformation. With a clear vision and a relentless pursuit of quality, the future of luxury dining in the Kingdom has never looked more promising.
The World Luxury Chamber of Commerce (WLCC), a prestigious global community that brings together the finest luxury brands to foster growth, innovation, and collaboration, is proud to announce the addition of Perfect Yachts to its distinguished network of members.
Perfect Yachts, based in Lavrion Port, Greece, is a premier yacht charter company known for its impeccable services and high-end fleet of luxury yachts. Located just 25 minutes from Athens International Airport, Lavrion serves as the ideal base to embark on unforgettable sailing journeys across Greece’s breathtaking islands, including the Ionian, Cyclades, Saronic Gulf, Sporades, and Dodecanese.
The yacht charter company is led by two highly accomplished figures in the luxury industry: Artemis Georgatou, Owner and CEO, and Vangelis Tabakopoulos, Managing Director. Artemis, with a strong background in Physical Education, Economics, and a leading role in the Greek food services industry, and Vangelis, a skilled professional in Information Technology and the boating industry, share a deep passion for sailing and travel. This shared love ultimately led them to create Perfect Yachts, which offers a limited, yet elite, selection of new, privately owned, fully equipped, and well-maintained luxury yachts.
The company is committed to providing exceptional experiences, underpinned by an enthusiastic and dedicated team that ensures each guest feels welcomed and enjoys the perfect sailing holiday. With five-star ratings from clients and a commitment to delivering the highest standards, Perfect Yachts has earned a reputation for creating unforgettable charter experiences.
WLCC’s membership opens doors to exclusive opportunities for the yacht charter company, offering global promotion, networking with industry leaders, and valuable insights that will help elevate their brand within the luxury sector.
“We are thrilled to welcome Perfect Yachts to the World Luxury Chamber of Commerce. Their exceptional dedication to quality, luxury, and customer satisfaction aligns perfectly with the values we uphold at WLCC. We believe that their expertise and passion for the luxury yachting experience will complement our diverse member community and inspire further excellence within the luxury lifestyle industry. We look forward to seeing how Perfect Yachts contributes to shaping the future of the luxury market” commented Alexander Chetchikov, President of World Luxury Chamber of Commerce.
Perfect Yachts’ joining the World Luxury Chamber of Commerce further enriches the global network of prestigious brands, elevating the luxury yacht charter experience to new heights.
The World Luxury Chamber of Commerce (WLCC) is proud to announce the appointment of Sir Ahmed Alajmi as its newest board member. A visionary entrepreneur and a leading force in the hospitality and luxury sectors, Mr. Alajmi brings a wealth of experience to the Chamber’s esteemed council.
As the Chairman & Founder of Takara Hospitality Group (THG), Mr. Alajmi has reframed Saudi Arabia’s fine dining landscape. His journey began in 2019 with the launch of Takara, the first luxury Japanese restaurant in the Eastern Region, which quickly became a national culinary landmark. He has since expanded his portfolio with acclaimed concepts such as Sold Out—a gourmet burger sensation—and Ziba, Saudi Arabia’s first Persian restaurant, both of which have exceeded market expectations. His relentless drive and passion have earned him accolades such as 2024 Hospitality Icon, F&B Entrepreneur of the Year, and recognition in the Caterer Middle East Power 50 and Hotel & Catering Power 40.
Mr. Alajmi’s devotion to excellence extends beyond business; his leadership is built on principles of family, honesty, and respect, ensuring that his ventures prioritize both people and performance. As a WLCC board member, he will play a pivotal role in shaping the future of the global luxury industry by contributing to the Chamber’s strategic initiatives, sustainability efforts, and industry growth programs.
Expressing his excitement about the appointment, Mr. Alajmi stated:
“I am honored to join the World Luxury Chamber of Commerce and collaborate with global leaders to drive forward initiatives that elevate the luxury market. I look forward to sharing insights, fostering innovation, and supporting the Chamber’s mission to set new standards in the industry.”
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, welcomed Mr. Alajmi to the board, saying:
“Ahmed Alajmi is a true visionary whose entrepreneurial spirit and dedication to superiority align perfectly with WLCC’s mission. His remarkable success in luxury hospitality and commitment to innovation make him an invaluable addition to our board. We are confident that his contributions will have a lasting impact on the global luxury landscape.”
Mr. Alajmi’s appointment supports the World Luxury Chamber of Commerce’s position as a leader in the luxury sector, championing creativity and recognizing greatness. His aid in WLCC initiatives, including Luxury People Magazine, will bring valuable contributions to both parties.
Luxury businesses began investigating the possibilities of artificial intelligence (AI) in 2024 after it emerged as a major topic of conversation in society. While designers like Grace Ling dabbled in wearables with AI integration, companies like LVMH made investments in AI-powered solutions. Brunello Cucinelli used custom machine-learning services to improve its storytelling. Leading companies are embracing AI strategically in 2025 to provide individualized solutions, enhance customer engagement, and produce immersive experiences.
Hugo Boss Introduces AI-Driven Product Content
By integrating AI-generated product material into its international e-commerce platforms, Hugo Boss is furthering its digital strategy. The firm launched a project with an AI-generated film that showcased a model wearing Hugo Boss clothing, demonstrating the revolutionary potential of AI in narrative and product presentation.
This action supports Hugo Boss’s objective of having over 90% of its products created digitally by 2025, which is bolstered by the company’s achievement of 65% digital creation by 2023. Hugo Boss hopes to improve the online shopping experience for its tech-savvy clients by utilizing AI to create personalized and interesting interactions.
Burberry Revitalizes Archives with AI Technology
Burberry is using artificial intelligence (AI) to breathe new life into its archives as part of its revitalization efforts, fusing innovation with legacy to appeal to modern shoppers. The firm recently used artificial intelligence (AI) to animate an old photograph of Lord Lichfield from 1980 that was originally taken in Eastbourne, England, and posted on Instagram. Dynamic art was created from the picture, which showed a pair wearing vintage Burberry trench coats.
This strategy is part of a larger movement by premium businesses to use AI to reinterpret historical content for contemporary advertising.
The Korean cosmetics business Amorepacific won the CES 2025 Innovation Award in the AI category at the Consumer Electronics Show (CES) earlier this month for its brand-new “Wanna-Beauty AI” makeup product, which is powered by generative AI.
‘Wanna-Beauty AI‘ is a voice-activated chatbot created in partnership with the Korea Advanced Institute of Science & Technology (KAIST) that evaluates user images to determine skin tone, facial characteristics, and proportions, then offers virtual try-ons and customized beauty recommendations. Through a voice consultation interface, users may virtually apply cosmetics thanks to this technology, which blends Amorepacific’s experience in picture analysis with cutting-edge AI image production.
Innovations such as Amorepacific’s are at the forefront of satisfying the growing need for intelligent solutions and personalized beauty services. According to a McKinsey analysis, using AI in strategic initiatives may increase conversion rates by as much as 40%.
In conclusion, premium brands are using AI more and more to improve marketing, customer interaction, and product creation. These businesses hope to stay at the forefront of innovation in the changing luxury market by using AI to provide more immersive and customized experiences.
Amid the exclusivity and sophistication of the luxury sector, standing out requires more than just exceptional products or services—it demands global recognition, meaningful connections, and access to insider insights that keep you ahead of the curve. That’s where the World Luxury Chamber of Commerce (WLCC) comes in.
As the definitive platform for the luxury industry, WLCC empowers brands to thrive in a global marketplace. Here’s why becoming a member could be the most impactful decision for your business.
1. Boost Your Brand’s Reputation
Membership in WLCC isn’t just a title—it’s a hallmark of excellence. By joining, your brand aligns with some of the most respected names in luxury. Displaying the WLCC Member Certificate, Lapel Pin, and Plaquesignals your brand’s exceptional status to clients, partners, and stakeholders alike.
2. Distinctive Networking Opportunities
The luxury industry thrives on connections, and WLCC opens the door to an exclusive network of industry leaders, innovators, and decision-makers. From intimate round-table discussions to global networking events, you’ll have endless opportunities to forge partnerships and expand your influence.
3. Gain Exclusive Access to VIP Experiences
Imagine rubbing shoulders with influential figures at luxurious showcases, private exhibitions, and insider-only events. WLCC’s calendar is packed with unforgettable experiences designed to inspire and connect the industry’s best.
4. Tap Into Industry Insights and Trends
Luxury evolves at lightning speed, and staying ahead is crucial. As a WLCC member, you’ll gain access to cutting-edge market research, expert panel discussions, and webinars that keep your strategies informed and innovative.
5. Amplify Your Brand Globally
WLCC is your gateway to international exposure. Through features in initiatives such as the Luxury People Magazine, your brand will reach luxury consumers and professionals worldwide. The result? Increased visibility, credibility, and opportunities for growth.
6. Unlock Professional Development Opportunities
The journey to success is fueled by continuous learning. WLCC’s mentorship programs, certification courses, and interactive masterclasses provide members with the tools they need to excel in a rapidly changing industry. Whether you’re refining your marketing strategy or exploring sustainable practices, WLCC ensures your team stays ahead of the curve.
7. Be Part of a Legacy of Excellence
Building on the foundation of the renowned Luxury Lifestyle Awards, WLCC celebrates and promotes the finest luxury brands globally. With a 17-year history of recognizing industry leaders, the chamber represents a legacy of quality, innovation, and trust.
Who Can Join WLCC?
WLCC welcomes brands that:
Demonstrate excellence in the luxury sector.
Have an international reputation or aspire to expand globally.
Share a commitment to sustainability and the chamber’s values.
Whether you represent real estate, fashion, hospitality, or any of the 12 industries WLCC serves, you’ll find a place to thrive here.
Ready to Transform Your Luxury Brand?
Joining WLCC is more than a membership—it’s a partnership that accelerates your brand’s growth, visibility, and impact. From exclusive recognition materials to a vibrant global network, WLCC equips you with everything you need to lead in the luxury industry.
Few figures in luxury publishing have made as significant an impact as Massimo Basile. As the visionary behind Celebre Magazine World, Luxury Investment Magazine, and Rinascimento Magazine, he has dedicated his career to curating and celebrating the finest aspects of luxury, investment, and Italian craftsmanship. As a media partner of the World Luxury Chamber of Commerce, his publications serve as a bridge between tradition and transformation in the global luxury space. In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, delves into Massimo’s inspirations, editorial philosophy, and insights into the ever-evolving luxury industry.
Massimo Basile: The inception of Celebre Magazine World, Luxury Investment Magazine, and Rinascimento Magazine was driven by a profound desire to curate platforms that encapsulate the quintessence of luxury, investment, and Italian craftsmanship. Each publication serves as a guiding light, illuminating the intricate narratives and unparalleled artistry that define these realms. Through meticulously curated content, we aim to enrich the luxury media landscape, offering our discerning readers enlightening and inspiring insights.
AC: As the Editor and Founder of these prestigious publications, what is your approach to curating content that resonates with luxury aficionados? How do you balance exclusivity with accessibility in your magazines?
MB: Our editorial philosophy is anchored in the pursuit of excellence and authenticity. We delve deep into the stories behind luxury, unearthing tales that resonate with connoisseurs while remaining accessible to those newly intrigued by this world. We strike a harmonious balance between exclusivity and luxury by maintaining an unwavering commitment to quality and presenting content with clarity and elegance.
AC: Being an editor requires both vision and precision. How do you maintain consistency across multiple magazines while ensuring each publication has its unique voice and identity?
MB: Consistency across our publications is achieved through a steadfast adherence to our core values of integrity, excellence, and innovation. Each magazine is imbued with its distinct voice, reflecting the uniqueness of its focus area. This is accomplished by fostering a collaborative editorial environment where creativity is encouraged and meticulous attention to detail is paramount.
AC: Luxury Investment Magazinehas positioned itself as a key player in the world of tangible assets. How do you see the relationship between luxury and investment evolving, particularly in terms of art, supercars, and other luxury assets?
MB: The convergence of luxury and investment has become increasingly pronounced, with tangible assets such as art and supercars recognized for their aesthetic and experiential value and as tangible and viable investment vehicles. This evolution reflects a growing appreciation for luxury assets’ enduring worth and potential appreciation, underscoring the importance of informed curation and stewardship.
Celebre Magazine World – Supplied
AC: In your opinion, what role does storytelling play in luxury media? How do you ensure that the stories of artisans, designers, and creators are communicated authentically to your audience?
MB: Storytelling is the lifeblood of luxury media, serving as the conduit through which artisans’ and creators’ passion, heritage, and craftsmanship are conveyed. We are committed to presenting these narratives with authenticity and respect, providing a platform that honors their work and offers our audience a genuine connection to the creators’ journeys and philosophies.
AC: Rinascimento Magazine is dedicated to showcasing the finest of Italian craftsmanship. What sets Italian luxury apart from other global luxury markets, and why do you believe it continues to captivate audiences around the world?
MB: Italian luxury is distinguished by an unparalleled dedication to craftsmanship, heritage, and innovation. The meticulous attention to detail, a profound respect for tradition, and an unyielding pursuit of excellence render Italian luxury timeless and universally appealing. Its enduring allure lies in its ability to harmoniously blend the past with the present, creating products and experiences that resonate across cultures and generations.
AC: As a leader in luxury publishing, you must have a keen eye for trends. What are some of the most exciting developments in the luxury sector right now, and how are you addressing them through your publications?
MB: The luxury sector is witnessing a dynamic shift towards sustainability, digital innovation, and personalized experiences. Consumers are increasingly valuing ethical practices, technological integration, and bespoke services. Our publications are at the forefront of these developments, highlighting brands and artisans who exemplify these trends and providing our readers with insightful analyses and features that reflect the evolving landscape of luxury.
AC: The luxury industry is constantly changing. How do you stay ahead of the curve and ensure that your magazines remain relevant in a fast-paced and evolving market?
MB: Staying ahead in the ever-evolving luxury industry necessitates a proactive and adaptive approach. We continuously engage with industry leaders, attend key events, and invest in research to remain informed about emerging trends and shifts. By embracing innovation while remaining true to our core values, we ensure that our publications set benchmarks in the luxury media domain.
Thank you, Massimo, for your insights! To explore the magazines, visit the following links:
Author: Will Guidara Publication Date: 2022 Amazon Rating: 4.8
The WLCC Luxury Library serves as an invaluable resource for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. This library is designed to empower members of the World Luxury Chamber of Commerce with the latest information on branding, marketing, and consumer behavior in the high-end market. By fostering a community of learning and collaboration, the Luxury Library aims to elevate standards and innovation within the luxury industry.
In Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will Guidara delivers an inspiring, insightful guide on how the art of hospitality can transform not only businesses but also the way we connect with others. Drawing from his tenure as the co-owner of Eleven Madison Park—named the best restaurant in the world under his leadership—Guidara shares profound lessons in leadership, creativity, and the extraordinary impact of going above and beyond for others.
The book is a compelling mix of memoir, business advice, and personal philosophy. Guidara recounts the challenges of turning a struggling New York City brasserie into a global dining phenomenon. What sets his approach apart is his staunch belief in the power of creating memorable moments for guests, team members, and collaborators. From orchestrating a snowy Central Park adventure for a family who had never seen snow to transforming a private dining room into a beach escape for a couple whose vacation was canceled, Guidara illustrates that hospitality isn’t just about meeting expectations—it’s about exceeding them in meaningful, imaginative ways.
Guidara’s stories are rich with heart, humor, and creativity, offering practical takeaways for readers across industries. His philosophy transcends the restaurant world, making the case that every business, regardless of its field, can adopt a hospitality-first mindset. Whether it’s through small gestures or grand surprises, he demonstrates how creating moments of joy and connection can lead to long-term loyalty, elevated team morale, and exceptional results.
One of the book’s standout elements is its emphasis on leadership. Guidara’s insights into team dynamics—such as delivering feedback with intention and encouraging every employee to think like an owner—are as inspiring as they are actionable. His belief that generosity and empathy are central to effective leadership makes this book a must-read for anyone in a position of influence.
The narrative is both engaging and instructional, weaving anecdotes of Guidara’s collaborations with hospitality giants like Danny Meyer and Daniel Boulud with thought-provoking ideas about how we can all infuse magic into our daily interactions.
Unreasonable Hospitality highlights the transformative impact of generosity and creativity in service. Whether you’re leading a team, running a business, or simply looking to enhance the way you connect with others, this book is a powerful reminder that the small, thoughtful touches can make the biggest impact. A must-read for anyone passionate about excellence and human connection.
Get the book on Amazon today. To learn more about The Luxury Library, view the 21 must-read books.
For those who live and breathe luxury, there’s no better way to connect, network, and experience the finest the world has to offer than attending prestigious events. The World Luxury Chamber of Commerce (WLCC) is excited to present our Luxury Events Calendar, a curated selection of the most exclusive events across the globe. Below is a glimpse into 2025, with one standout event from each month to inspire your journey into the extraordinary.
Dive into the world of timeless treasures at this renowned show featuring over 600 international dealers. Discover rare jewels, fine art, and vintage handbags from iconic names like Hermès, Cartier, and Van Cleef & Arpels. This is a haven for collectors and connoisseurs alike.
Set against the stunning backdrop of snow-capped mountains, White Turf combines exhilarating horse racing with gourmet dining, art exhibitions, and live music on a frozen lake. This truly unique experience is where winter luxury comes alive.
The pinnacle of contemporary art, Art Basel brings together premier galleries showcasing innovative works from Asia-Pacific and beyond. It’s a cultural feast for art lovers and collectors seeking to explore global artistic perspectives.
The largest property sales event in the Middle East, IPS 2025 gathers global real estate stakeholders. Exhibitors, developers, investors, and professionals come together for three days to showcase products and engage with potential clients.
A celebration of historic automobiles and unmatched elegance, this event showcases rare vehicles in the picturesque setting of Lake Como. Enjoy unparalleled hospitality while mingling with like-minded automotive enthusiasts.
A sophisticated summer garden party featuring a curated display of luxury cars, this event seamlessly blends motoring excellence with British elegance. Guests enjoy fine dining and exclusive exhibits.
Set on the beautiful grounds of Goodwood House, this is motorsport’s ultimate celebration. Admire the world’s most glamorous cars in a dynamic and intimate setting.
Salon Privé presents a carefully curated collection designed to captivate automotive enthusiasts. Immerse yourself in refined hospitality, fine wines, and a diverse boutique of luxury brands. Welcome to Salon Privé at Blenheim Palace—the ultimate garden party experience.
Explore the epitome of luxury yachting at this iconic event. Held in Port Hercule, it’s a must-attend for those passionate about the superyacht lifestyle and innovation.
This intimate gathering connects luxury travel professionals with high-end suppliers in a breathtaking Caribbean setting. It’s the perfect blend of business and paradise.
The pinnacle of the luxury travel industry, ILTM Cannes offers unparalleled networking, innovative itineraries, and unforgettable social events. This is the place to be for global leaders in luxury.
Become Part of the Luxury Elite
Membership with the WLCC opens the door to these remarkable experiences and more. With exclusive access to the Luxury Events Calendar, tailored networking opportunities, and insights into the world of luxury, you’re not just attending these events—you’re shaping the future of opulence.
