Category: WLCC News & Updates

What happens when a hotel becomes a lifestyle, a residence becomes a sanctuary, and a destination becomes an experience worth travelling across the world for? Luxury hospitality is entering a fascinating new chapter. The boundaries between travel, residential living, wellness, gastronomy and personal experience are becoming less distinct. For the world’s most discerning travellers, exceptional […]

In luxury hospitality, the most memorable experiences are often defined by what remains unspoken – an anticipated need, a discreet gesture, or the ability to make a guest feel genuinely understood. For Liliana Conde, Founder and CEO of Conde Hospitality Solutions, Lda., these moments represent the essence of exceptional service, a philosophy shaped by more than […]

A luxury brand’s identity is expressed through hundreds of decisions: the silhouette of a product, the atmosphere of a store, the language of a campaign and the symbols customers recognise. Their combined effect determines how clearly the brand communicates its value. In WLCC’s members-only webinar, The 4 Languages of Luxury, luxury marketing consultant and international […]

On October 8, in celebration of World Luxury Day, the World Luxury Chamber of Commerce (WLCC) welcomed Anant Sharma, Founder & CEO of Matter Of Form, as the featured speaker of its WLCC Leadership Lounge. Under the theme Rethinking Luxury Experience in an Age of AI, Culture & Attention, the session commenced with a fireside […]

The World Luxury Chamber of Commerce introduces Luxtober Season, giving a name to the Month of Luxury that begins on World Luxury Day, 8 October, and continues through the end of October. Building on the Month of Luxury announced as part of this year’s World Luxury Day celebrations, Luxtober brings the idea into focus: an […]

DesSire Greece, a boutique luxury real estate, investment and lifestyle advisory serving high-net-worth individuals (HNWIs), families, and international investors, has joined the World Luxury Chamber of Commerce (WLCC), a global network connecting influential leaders and businesses across the luxury sector. Through its international advisory expertise and established professional network, DesSire Greece brings a distinctive perspective to luxury real estate […]

On 8 October 2026, the global luxury community marked the second World Luxury Day. Established by the World Luxury Chamber of Commerce to honour the people, craftsmanship and creativity behind luxury. The day brought together professionals, brands and media across continents, with the celebration reaching an estimated 585,000 people worldwide. The celebration truly went global. […]

8 October 2026 — The World Luxury Chamber of Commerce wishes its members, partners and the global luxury community a happy World Luxury Day. Today, we celebrate the people whose creativity, expertise and dedication bring exceptional products, services and experiences to life. Established by the World Luxury Chamber of Commerce, World Luxury Day is a […]

Ana Cunha, Founder and Creative Director of Made With Love Eventos and creator of L’Essence d’Or – The Invisible Measure, has joined the World Luxury Chamber of Commerce. Most luxury experiences are well executed. Very few are unforgettable. The difference rarely lies in what can be counted, and almost always in what is felt: a need anticipated, a moment perfectly […]

What do ultra-high-net-worth clients really expect from luxury brands today, and what increasingly pushes them away? This question shaped the latest WLCC Leadership Lounge, featuring Sabrina Piccinin, Founder & CEO of Haute Retreats, for a private conversation on the changing expectations of ultra-high-net-worth clients. The session explored a shift that many luxury businesses are experiencing: […]

Luxury spans many sectors, from fashion and automotive to hospitality, design and personal experiences. Each has its own traditions, expertise, and ways of connecting with people. World Luxury Day, celebrated on 8 October, brings these different worlds into a shared conversation about what luxury means today and what the industry values. Initiated by the World […]

The World Luxury Chamber of Commerce (WLCC) presents TOP Luxury PR Agencies of the World 2026, a selection recognising excellence in luxury communications and the agencies behind it. The selection brings together large international firms and boutique agencies across fashion, hospitality, travel, watches and jewellery, beauty, design, real estate and other luxury sectors. It recognises […]

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the appointment of Hamad Hassani to its Board. Hamad brings extensive experience in premium financial services, customer and business strategy, alongside a cross-industry perspective shaped by partnerships in luxury, hospitality, travel, aviation, and lifestyle. Hamad serves as Vice President – Centurion Business & Premium […]

Elenne Body Care Products Inc. approaches body care through a philosophy of quiet luxury, placing considered formulation, refined presentation, and the sensory experience of daily skincare at the center of its identity. Established in Canada in 2024, the brand focuses on transforming a familiar routine into a more intentional personal ritual. Its positioning has been […]

On October 8, 2026, the global luxury industry comes together for World Luxury Day. The World Luxury Chamber of Commerce (WLCC) founded this annual celebration to honour the creativity, craftsmanship, and people behind luxury. There are many ways to celebrate World Luxury Day, and sometimes the simplest is to show that you are part of […]

Taylor Travel Management Group has joined the World Luxury Chamber of Commerce, entering a global executive network that brings together leaders and established companies across the luxury sector. The membership reflects Taylor Travel Management Group’s position within luxury travel and mobility, where discretion, personalized service, and international capabilities shape its approach to clients. With headquarters […]

In luxury, relationships have always mattered. Business is often built through trust, reputation, personal introductions, and conversations that develop over time. Yet as professional networks become larger and increasingly digital, having more connections does not necessarily mean having the right connections. For the World Luxury Chamber of Commerce (WLCC), this is the thinking behind its […]

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  Key Insights from the EY […]

As luxury enters a period of greater stability, the question facing brands is no longer simply how to create more products or even more memorable experiences. It is how to remain desirable when customers are placing greater value on meaning, connection and the way luxury makes them feel. During the latest World Luxury Chamber of […]

Maison&Objet Pulse in Paris brought together not only leading names in design and interiors, but also members of the World Luxury Chamber of Commerce community. Held from 10 to 14 September 2026, the international design fair was an official WLCC partner event, giving Chamber members access to the show and its VIP programme. During the […]

The World Luxury Chamber of Commerce (WLCC) has announced the inaugural TOP Luxury Business Education 2026, a new WLCC Selection recognizing leading universities and business schools for the strength and relevance of their luxury-focused programs. Published in September 2026, the selection brings together institutions from around the world that are contributing to the education of […]

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, shares his personal observations from this year’s Cannes Yachting Festival, from changing buyer behaviour and new ownership models to the wider business opportunities surrounding the yachting industry. After visiting the Cannes Yachting Festival this year, I came away with several observations that went beyond the […]

What makes a luxury experience truly memorable? This question shaped the latest WLCC Leadership Lounge, featuring Hayley Hines, Founder of Soul Sparkle Living™, International Speaker, Luxury Travel and Experience Design Advisor, and Luxury Wellness Consultant. The session brought together nearly 30 participants from across the global luxury industry for a fireside conversation followed by WLCC’s […]

The World Luxury Chamber of Commerce (WLCC) is expanding its WLCC Luxury Intelligence initiative, creating a central hub for trusted research, market insights and expert perspectives from across the international luxury industry. The initiative brings together intelligence from leading research firms, consultancies, associations and institutions, alongside contributions from individual experts, analysts, authors, executives, speakers and […]