Category: WLCC News & Updates

In a world where luxury travel is no longer defined by five-star hotels alone but by access, artistry, and emotional resonance, Aurora Travel has emerged as a true connoisseur of bespoke, high-end experiences. This year, the prestigious Luxury Lifestyle Awards has recognized Aurora Travel as the Best Luxury Tour Operator in Hungary, celebrating the company as one of the most […]

The World Luxury Chamber of Commerce proudly partners with SDA Bocconi School of Management to support the development of visionary leadership across global industries. Through this collaboration, WLCC members are empowered to expand their global influence, elevate boardroom performance, and cultivate forward-thinking strategies with the remarkable  International Board Program 2025. Boardroom Leadership in an Era […]

Paris Men’s Fashion Week Spring/Summer 2026 opened with a strong sense of luxury and anticipation. From June 24 to June 29, 2025, the French capital once again asserted itself as the ultimate epicenter of high-end fashion. The event generated an estimated economic impact of €1.2 billion and attracted nearly 30,000 international visitors, held primarily at […]

The World Luxury Chamber of Commerce (WLCC) proudly announces the induction of MAISON Bahamas into its respected global network. This exclusive membership solidifies MAISON Bahamas’ position as a premier leader in high-end real estate and underscores its global reach within the luxury sector. Founded in 2022, the firm has swiftly established itself as the top luxury real […]

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the official induction of Emeralda Golf Club as a distinguished new member of its prestigious international network. This recognition affirms Emeralda’s status as one of Southeast Asia’s most elite golf destinations. Just a short drive from Jakarta, Emeralda Golf Club has long set the standard for […]

Sustainability, transparency, and ethical practices are taking center stage in the fashion world, and a powerful new story is unfolding far from the traditional fashion capitals. Deep in the Brazilian Amazon, Indigenous designers are stepping into the spotlight as creators, entrepreneurs, and cultural leaders.  With the city of Belém in Brazil set to host the […]

What truly makes an object worthy of being called “luxury“—is it innovation, price, performance, or something far less tangible? As electric vehicles (EVs) become increasingly central to the automotive industry’s future, a quiet tension emerges. While they promise progress and environmental responsibility, EVs have yet to be embraced as enduring symbols of prestige. They remain […]

The luxury beauty landscape may be on the cusp of a significant shift as one of the industry’s most established players prepares to redraw its boundaries. Coty, home to prestige fragrance licenses such as Gucci, Burberry and Hugo Boss is reportedly preparing to separate its luxury and mass-market divisions in a strategic effort to realign […]

Image via Urban Jürgensen Once a name whispered in connoisseur circles, Urban Jürgensen is reawakening with grandeur, precision, and purpose. Under the stewardship of the Rosenfield family and Finnish master watchmaker Kari Voutilainen, the historic Danish brand has embarked on a meticulously orchestrated revival. The project, infused with passion and an uncompromising commitment to craftsmanship […]

The World Luxury Chamber of Commerce (WLCC) is proud to announce that JW Marriott Hotel Muscat has become a valued member of its global network of prestigious luxury brands. This marks an exciting milestone for JW Marriott Hotel Muscat, a newly established 5-star oasis in the heart of Muscat, Oman. The hotel’s membership in the WLCC reflects […]

The World Luxury Chamber of Commerce (WLCC) is delighted to announce that Al Nakhla Residential Resort has become a valued member of its exclusive global network of premier luxury brands. Located in the heart of Riyadh, Al Nakhla Residential Resort is a standout destination offering luxury family residences just minutes away from the city’s bustling business and […]

The recent induction of The Fixer Lifestyle Group into the World Luxury Chamber of Commerce (WLCC) is a milestone that not only reflects the company’s reputation within elite circles but also signals the future of luxury lifestyle management. Known for orchestrating discreet, bespoke, and truly unforgettable experiences, The Fixer has quietly become a trusted authority among the world’s most […]

When a house built on heritage looks beyond fashion for its future, it signals a defining shift in the essence of luxury. Kering has officially appointed Luca de Meo, former CEO of Renault, as its new chief executive officer—a decisive move that signals a major strategic shift for the French luxury group at a time […]

The World Luxury Chamber of Commerce (WLCC) is proud to announce the forthcoming launch of its Luxury Travel & Hospitality Committee, a global initiative dedicated to elevating excellence, innovation, and collaboration in the luxury travel and hospitality sectors. As part of WLCC’s mission to bring together the world’s leading luxury brands, this new committee will create a dedicated […]

As perceptions of luxury continue to change, major maisons face mounting headwinds: consumers are tightening their belts, growth in core markets such as the U.S. and China is cooling, and the post‑pandemic boom is giving way to a new normal. Against this backdrop, LVMH is placing a strategic bet on artificial intelligence as the linchpin […]

L’Occitane en Provence is redefining eco-luxury with the launch of two elegant new amenities ranges, designed exclusively for premium four and five-star hotels.  Debuting this year, Jasmin Bergamote is a luminous blend of sweet jasmine and zesty bergamot, opening with citrus sparkle, unfolding into a floral heart, and settling into warm notes of cedar and […]

Once synonymous with spring-break revelry, Fort Lauderdale has quietly—yet boldly—stepped into a new identity: that of a world-class luxury and financial hub. In a recent deep-dive, an eye-opening spotlight was cast on a transformation that’s redefining the U.S. luxury landscape.  Long overshadowed by the glitz of neighboring Miami, Fort Lauderdale is now proving it no […]

What happens when heritage craftsmanship meets the speed and scale of digital innovation? In today’s rapidly evolving luxury landscape, that question lies at the heart of a new era—one defined by sustainability, shifting consumer values, and tech-powered accessibility. As the industry adapts to these changes, strategic collaborations are reshaping how luxury is experienced, acquired, and […]

As Japan’s luxury beauty market gains global attention, key insights and emerging strategies are beginning to shape the future of this influential industry. Long celebrated for its precision, craftsmanship, and cultural depth, Japan’s approach to beauty is now evolving alongside a new generation of conscious consumers and refined aesthetics.  Valued at 4.4 trillion yen (approximately […]

The global luxury sector continues to expand its footprint in key international hubs, reinforcing its influence across travel and retail landscapes. In line with this momentum, Louis Vuitton has officially arrived at Amsterdam Airport Schiphol, marking a defining moment in the airport’s evolution into a world-class destination for luxury retail. The French maison opened its […]

The World Luxury Chamber of Commerce (WLCC) proudly announces the induction of Jardins Tramuntana as its newest member, marking a significant addition to its distinguished international network of over 5,000 top-tier luxury brands. This prestigious membership highlights Jardins Tramuntana’s unique contribution to the luxury landscape design sector, with their national and international work. Founded in […]

Amid economic headwinds and shifting consumer dynamics, the World Luxury Chamber of Commerce joined global leaders and industry icons in Barcelona for the Financial Times Business of Luxury Summit, three days of candid dialogue, strategic foresight, and high-level networking. Organized by the Financial Times and co-chaired by its senior journalists and correspondents, the summit brought together […]

Reflecting on The Business Show and the B2B Marketing Expo Miami 2025 The Leading Events for Entrepreneurs, Marketers, and Business Leaders Earlier in May, The Business Show and the B2B Marketing Expo Miami 2025 came together to create one dynamic hub of innovation, strategy, and connection at the Miami Beach Convention Center. Together, these events […]

The World Luxury Chamber of Commerce (WLCC) proudly partners with SDA Bocconi School of Management, one of Europe’s most prestigious business schools, to support the development of visionary leadership in luxury and beyond. Through this collaboration, WLCC members gain privileged access to some of the most forward-thinking executive education programs in the world—beginning with the […]