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The Future of Luxury Travel: Focus on the Experience 

A thought piece by WLCC Media Partner Urs Huebscher, editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business

They simply exist: The journeys you have to experience, things you have seen and unforgettable impressions that you have to remember. Authentic, unique experiences are clearly the new luxury – this trend will continue in 2025.

For example: Experience the majestic nature of Canada – including grizzlies and whales in the wild – or admire rare orangutans in the dense rainforests of Borneo. New horizons can be discovered under the twinkling starry skies of the Atacama Desert in South America, while South Africa beckons with the iconic Table Mountain, exclusive safari experiences and award-winning wineries.  

You can also enjoy unforgettable moments on selected cruises. The voyage with Ponant from Reykjavik to Longyearbyen on board Le Commandant Charcot offers unique observations in the quiet expanse of the ice – in harmony with the breathtaking nature and wildlife. 

Of course, this also includes hand-picked luxury hotels, such as the spectacular design hotel Jumeirah Marsa Al Arab, which will open in spring 2025 on Dubai’s longest private beach within sight of the iconic Burj Al Arab. Or the luxurious hideaway Conrad Maldives Rangali Island offers a unique, two-storey luxury residence in addition to its villas and suites. This impresses with a master bedroom that is located more than five meters below the surface of the Indian Ocean.  

About the Editor: Urs Huebscher has been editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business for over 15 years. With over 30 years of media experience, he has already seen almost all corners of the world. His reports can be read in the print editions as well as on their online pages. He is also a member of the Swiss Travel Communicators Association, the leading Swiss network for travel journalism. 

WLCC at Savant Amsterdam 2025: Insights, Innovation, and the Future of E-Commerce 

As a proud media partner of Savant Amsterdam 2025, the World Luxury Chamber of Commerce (WLCC) was honored to attend the 10th annual edition of this event, tailored specifically for the Benelux region. The gathering brought together over 250 senior leaders—including VPs, Senior Directors, and C-level professionals responsible for eCommerce, marketing, loyalty, CRM, and digital transformation. 

Held in the iconic Johan Cruyff Arena, this year’s edition explored the transformative forces reshaping the future of e-commerce. With a central theme of empowerment through AI, machine learning, hyper-personalization, innovation, and customer-centricity, the event featured a compelling program structured around two key streams: E-Commerce Innovations and Reinventing Marketing & Loyalty

A standout presence throughout the event was Oisin Lunny, Event MC, Award-Winning Marketer, and Co-Founder of Galaxy of OM, who masterfully moderated the overall conference and led the E-Commerce Innovations stream with insight, energy, and a touch of charisma. A seasoned host and expert communicator, Oisin brought a dynamic flow to each session, guiding discussions with precision, humor, and genuine engagement.  

The Reinventing Marketing & Loyalty stream was skillfully moderated by Nathalie Peters, Digital Transformation Expert and Founder of MORGENFRISK, who brought her extensive knowledge and passion for innovation to guide thought-provoking discussions on loyalty, sustainability, and brand connection. 

Key Themes and Insights 

The agenda showcased a dynamic mix of keynote presentations, panel discussions, and expert-led roundtables, covering topics such as: 

  • Strategic Leadership in Digital 
    Leading digital disruption and transforming marketing into a driver of growth. 
  • Global Marketing Insights 
    Learning from high-performing strategies across Asia, Europe, and the U.S. to fuel local e-commerce success. 
  • Reinventing Loyalty and Engagement 
    Building authentic loyalty and deepening customer relationships in the Benelux market. 
  • AI-Powered Personalisation 
    Leveraging AI and data insights to optimise the consumer journey and accelerate sales. 
  • Sustainable Marketing Strategies 
    Embedding sustainability into brand storytelling to engage today’s conscious consumers. 
  • Building Brand Communities 
    Creating engaged communities that foster trust, loyalty, and advocacy. 
  • Mastering Retail Media 
    Boosting brand visibility and conversions through smart retail media strategies. 
  • Optimising Fulfillment & Last-Mile Solutions 
    Enhancing satisfaction and retention through innovative logistics and delivery models. 

Visionary leaders from global brands including Unilever, Danone, Swiss Sense, Philips, La Redoute, PVH Corp, AG1, HEINEKEN, Worten Iberia, and Booking.com shared forward-looking strategies and practical success stories, offering both regional depth and global perspective. 

Standout Sessions 

Highlights included an inspiring keynote by Serkan Otles, Senior Director at Philips Personal Health, on driving innovation & strategic leadership in the digital age. Another standout voice was Manyana Schmitz, Digital Transformation & Innovation Leader and Women in Tech Ambassador, who emphasized the human element in digital evolution: “The success of digital transformation lies in building high-performing, future-ready teams – cultivating adaptability, driving innovation, and thriving in ever-evolving markets.” Equally impactful was Damien Poelhekke, CEO of La Redoute, who highlighted how leveraging customer data and embracing sustainable innovation is key to driving meaningful, long-term growth.  

Additional sessions ranged from fireside chats on logistics as a retention tool to deep dives into cross-border e-commerce, AI-driven fulfillment, and omnichannel excellence. 

A Hub for Collaboration and Future Thinking 

The event concluded with an exclusive networking party, offering a relaxed space for attendees to connect beyond the sessions, forge new partnerships, and cultivate international collaboration. 

“Savant Amsterdam stands out as a key gathering for eCommerce professionals, retail innovators, and digital leaders looking to stay ahead of the curve. The speakers didn’t only discuss the future of eCommerce – they showcased what’s possible today through innovation, insight, and a relentless focus on the customer experience. What truly elevates this event is the strong sense of community – a space where forward-thinkers connect, exchange ideas, and shape the future together. As the WLCC, we are proud to support events like this that champion collaboration, transformation, and excellence across the retail sector,” said Olha Kipiani, Communications Director at the World Luxury Chamber of Commerce. 

About Savant Events 

 
Savant Events is a premier organizer of boutique e-commerce conferences, connecting industry leaders across Europe and North America. With events in cities like Amsterdam, Berlin, London, the Nordics, and New York, Savant Events brings together senior decision-makers from influential markets.  

Savant Amsterdam 2025 is tailored specifically for the Benelux region, bringing together over 250 senior leaders—including VPs, Senior Directors, and C-level professionals responsible for eCommerce, marketing, loyalty, CRM, and digital transformation—from leading brands such as Philips, La Redoute, Unilever, Danone, Swiss Sense, PVH Corp, AG1, HEINEKEN, Worten Iberia, and Booking.com. 

For more information, please visit https://savant-events.com/ 

Join Global Leaders at Luxury Innovation Summit in Geneva, 2025

The world’s premier gathering for the luxury industry, the Luxury Innovation Summit (LIS) 2025, is set to take place on September 1–2, 2025, in Geneva. Hosted at the FER Geneva for daytime sessions and the Four Seasons Hotel des Bergues Geneva for VIP evening experiences, this event promises to be a landmark occasion for industry leaders, innovators, and global brands.

As the luxury sector continues to evolve, the Luxury Innovation Summit 2025 will explore the most pressing and exciting themes shaping the future of this dynamic industry. With a focus on sustainability, AI transformation, and next-generation retail, this two-day event will bring together influential voices and pioneering thinkers from luxury, technology, and sustainability sectors to share insights, foster collaboration, and spark groundbreaking ideas.

While the full list of speakers for the 2025 edition is still being finalized, past speakers at the Luxury Innovation Summit have included influential leaders such as:

· Jean Claude Biver, President – Biver Watches

· Jean-Christophe Babin, Group CEO of Bulgari

· Alain Dominique Perrin, President of the Fondation Cartier pour l’Art Contemporain

· Stanislas de Quercize, Board Members, Entrepreneur, Founder and President of SAVIH

· Ingie Chalhoub, Jury President 2024, Founder and President of the Etoile Group.

· Alessandro Valenti, CEO at GIVENCHY

· Christa Rigozzi, Brand Ambassador & Influencer

· Claudia D’Arpizio, Senior Partner and Global Head of Fashion & Luxury at Bain & Company

· Iris Maria Alexis Van der Veken, Executive Director & Secretary General, Watch & Jewellery Initiative 2030

· Claudio Marenzi, President Henro

· Julien Tornare, CEO Hublot

· Benedicte Epinay, Comite Colbert

· Laetitia Roche-Grenet, Vice President of Open Innovation at LVMH

· Morin Oluwole, Luxury & Digital Expert and Board Director

· Nathalie Vranken, Directrice Générale Déléguée at Vranken-Pommery-Monopole

· Stefania Lazzaroni, CEO, ALTAGAMMA

This year’s speaker roster is expected to be equally as powerful, featuring thought leaders who will bring actionable strategies and inspiring stories from across the realms of luxury, technology, and innovation.

The LIS 2025 will delve into six core innovation themes that are transforming the luxury industry: Sustainability; AI and Technology Transformation; Next-Gen Retail; Craftsmanship Meets Innovation; Cultural Shifts in Luxury; and The Future of Luxury Experience. One of the key highlights of the event will be the Luxury Innovation Awards 2025, where exceptional leaders and organizations will be honored for their groundbreaking contributions to the luxury industry.

The LIS 2025 offers an exclusive opportunity to engage with the top minds in luxury. With a focus on networking, participants will have access to C-suite executives, innovators, and global brands in intimate settings. The event also features VIP receptions, a gala dinner, and tailored luxury activations, ensuring that attendees have ample opportunities to forge valuable connections and partnerships.

Beyond the business and innovation-focused sessions, the LIS 2025 will offer unforgettable experiences designed to immerse attendees in the world of luxury. From the elegant surroundings of the FER Geneva to the exclusive evening events at the Four Seasons Hotel des Bergues, the summit promises to deliver a truly memorable experience for all who attend.

WLCC members can enjoy an exclusive discount on early bird tickets, with 10% – 15% savings available until 25 April, 2025. This offer is an opportunity to secure your place at one of the most influential events in the luxury industry.

Secure your discount now at https://worldluxurychamber.com/events/luxury-innovation-summit-geneva/

For more information about the summit, please visit Luxury Innovation Summit Geneva 2025.

The Benelux Region: Shaping the Future of eCommerce in Europe with Savant Amsterdam 2025

3 April 2025 | Johan Cruyff Arena, Amsterdam

Amsterdam, Benelux – March 2025 –The Benelux region, comprising Belgium, the Netherlands and Luxembourg, is fast becoming one of Europe’s most influential eCommerce hubs, driven by a thriving digital economy and consumers’ growing appetite for online shopping. As 2025 unfolds, the region continues to solidify its position as a leader in digital innovation. As consumer expectations evolve and competition intensifies, industry leaders, brands, retailers and manufacturers must embrace innovation and forge deeper customer connections to stay ahead in the digital marketplace.

The highly anticipated Savant Amsterdam 2025 brings together top industry minds to exchange strategies, drive growth and redefine digital innovation. Join over 250 Heads of eCommerce, Digital, Marketing, Multiichannel, Customer Experience, and Loyalty from leading Benelux retailers, brands and manufacturers, including Decathlon, Rituals, Nike, Ahold Delhaize, Hunkemöller, Wehkamp, Unilever, Swiss Sense, and others shaping the future of eCommerce.

“Savant Amsterdam is more than just a conference; it’s a gathering of dynamic industry leaders coming together to share valuable insights, explore innovative solutions and work hand-in-hand to shape the future of eCommerce and omnichannel experiences across the Benelux region,” said Georgina Durleva, Event Director of Savant Amsterdam Event

Savant Amsterdam is set to take place on Thursday, 3rd April 2025 at the prestigious Johan Cruyff Arena, one of Europe’s most iconic venues, providing a dynamic setting for industry collaboration and insight-sharing.

Secure your spot now and be part of a premier eCommerce gathering:
https://worldluxurychamber.com/events/savant-amsterdam/

Key Themes for Discussion:
1) Driving Digital Transformation
– Lead digital disruption and turn marketing into a growth engine with innovative strategies.

2) Global Insights for Local Growth – Learn from successful marketing strategies in Asia, Europe and the USA to enhance regional eCommerce.

3) Reinventing Customer Loyalty – Cultivate authentic brand loyalty and deepen customer connections in the Benelux region.

4) AI-Driven Personalisation and Sustainability – Leverage AI and data insights to optimise the consumer journey while promoting sustainability.

5) Building Brand Communities and Enhancing Fulfilment – Create engaged brand communities that foster trust and improve customer satisfaction through innovative fulfilment solutions.

Attendees will have the unique opportunity to engage with industry leaders through interactive discussions, one-to-one meetings, private lunches, hosted roundtables, and a lively drinks reception, covering these key topics and more.

About Savant Events:
 Savant Events is a premier organiser of boutique eCommerce events, connecting industry leaders across the Benelux region and beyond. From Amsterdam and London to New York, our highly curated events provide unparalleled networking opportunities with key decision-makers. Attendees consistently describe our events as insightful,””engaging’ and “impactful.

Discover more at https://www.savant-events.com/

For media inquiries, please contact Susan Konnakkottu, Senior Marketing Manager at Savant Events susan@savant-events.com

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