Author: jv@worldluxurychamber.com

In this exclusive conversation, Alexander Chetchikov, president of World Luxury Chamber of Commerce, sits down with Adrian Kołodziej (AK) — CEO of Luxury Media, publisher of Luxury Boutique magazine, and Managing Director of Vilea Property Boutique, a leading real estate agency specializing in Poland’s premium and luxury sector. With more than two decades of experience bridging refined design, lifestyle, and real estate, Adrian Kołodziej has become one of the key voices shaping Poland’s luxury narrative; a market rapidly emerging as a vibrant European destination for global brands, investors, and connoisseurs of excellence.

Alexander Chetchikov: Adrian, the name Luxury Boutique is becoming increasingly recognised internationally. Before we discuss the Polish market, could you share how your journey began and what motivated you to connect publishing and luxury real estate?

Adrian Kołodziej: My career has always been rooted in a fascination with beauty, architecture, and the way people express their ambitions through the spaces they inhabit. I began in real estate more than twenty years ago, focusing on premium homes in Warsaw at a time when the concept of “luxury property” barely existed here. What I discovered was that true luxury is never just about price or materials — it’s about identity, heritage, and experience. That understanding naturally evolved into publishing. I wanted Luxury Boutique to tell stories about craftsmanship, design, and lifestyle in a way that resonates with the new generation of affluent readers — people who travel, collect art, appreciate gastronomy, and who see Poland as part of a global cultural dialogue. The magazine became a bridge between business and beauty, between investment and inspiration.

AC: The global luxury industry has changed dramatically in the last decade. How has Poland positioned itself within this new landscape?

AK: The transformation has been extraordinary. A decade ago, Poland was rarely mentioned in discussions about the global luxury economy. Today, it’s a market that attracts both international investors and luxury brands seeking an audience that is sophisticated, aspirational, and increasingly well-educated about global trends. Warsaw has become the centre of that evolution — a city where fine dining, design studios, boutique fashion houses, and premium developers coexist with a confident cultural identity. We’ve seen remarkable growth in areas such as high-end hospitality, private clubs, art collecting, and, of course, real estate. The pandemic years accelerated a shift toward quality over quantity. Polish clients — many of whom are entrepreneurs or second-generation business owners — began to value privacy, craftsmanship, and longevity. Instead of chasing international labels, they started commissioning bespoke interiors, buying art, or investing in properties that reflect their personal philosophy.

AC: From your vantage point, what makes the Polish luxury market unique compared to its Western European counterparts?

AK: What sets Poland apart is its balance between tradition and new wealth. Western Europe has centuries-old luxury institutions; Poland, by contrast, is still in a creative phase — establishing its codes of refinement. That brings energy and authenticity. Our clients are curious; they want to learn, explore, and be part of something meaningful. There is less pretension and more discovery. Moreover, luxury in Poland is not purely about consumption; it’s often linked to self-realisation. Many of our clients made their fortunes within one generation, so for them, luxury is not inherited — it’s achieved. That makes it deeply personal. You see it in architecture, in fashion, in how people entertain at home. It’s a market defined by individuality rather than imitation.

AC: Real estate remains one of the strongest pillars of that transformation. How would you describe the evolution of Poland’s luxury property sector in recent years?

AK: The evolution has been profound. Ten or fifteen years ago, luxury property in Warsaw meant a good location and imported finishes. Today, it’s a complete lifestyle ecosystem. Developments in districts like Wilanów or Żoliborz combine architecture from top design studios with green surroundings, wellness spaces, and concierge services. The demand is not only domestic — we’re seeing growing interest from buyers in Western Europe, the Middle East and North America who recognise the value Poland offers: safety, stability, culture and excellent returns compared to traditional European capitals. In the ultra-prime segment, we observe continued resilience. The most prestigious residences — those with exceptional design, privacy, and architectural integrity — not only retain but increase their value. Poland is no longer an emerging market in luxury real estate; it’s a maturing one, comparable in ambition to Lisbon, Vienna, or Prague.

AC: You mentioned culture, and it’s clear that Luxury Boutique highlights this intersection between art, design, and business. How important is cultural sophistication to the growth of the luxury sector in Poland?

AK: It’s absolutely fundamental. Luxury without culture becomes empty very quickly. What’s happening now in Poland is a re-awakening of cultural confidence. After decades of focusing on economic growth, we’re rediscovering the power of aesthetics, heritage, and intellectual curiosity. There’s a new generation of collectors supporting Polish artists, architects blending modern design with historic contexts, and luxury brands partnering with local creatives to express authenticity. Luxury Boutique plays an active role in that ecosystem. We don’t just feature global brands — we showcase Polish excellence too: tailors, jewelers, watchmakers, interior designers. Many of them could easily compete on the international stage. The magazine aims to tell their stories in the same breath as we discuss Cartier or Bentley, because true luxury today is about meaningful coexistence, not hierarchy.

AC: The international investor is often interested in both financial and emotional returns. How would you characterise Poland’s attractiveness from an investment perspective within the broader luxury economy?

AK: Poland offers a compelling combination: economic stability, creative energy, and a growing luxury audience. For investors, this means opportunity across several sectors — not only real estate, but hospitality, fashion retail, art, and high-end services. Warsaw and Kraków are experiencing a renaissance of boutique hotels and private members’ spaces, while regions like Mazury and the Polish mountains are becoming destinations for luxury leisure projects. There’s also a psychological factor. Poland represents authenticity — a European market that still feels genuine, unspoiled, and full of potential. In a world saturated with global sameness, that’s very attractive. Investors who enter now are part of building a story, not just buying into an existing one.

AC: Sustainability, technology, and wellness are global forces reshaping the definition of luxury. How do they influence Polish clients and brands today?

AK: Profoundly. Sustainability is no longer a marketing term — it’s an expectation. Developers are integrating green roofs, energy-efficient systems, and materials with traceable origins. In fashion, we see smaller ateliers prioritising local production and timeless design. Even in publishing, we print on certified paper and highlight responsible consumption. Technology, meanwhile, has elevated service standards. Smart homes, virtual property tours, and AI-driven concierge — all these tools enhance convenience without replacing the human touch. And wellness has become the new expression of status. Clients are investing in homes with spa zones, private gyms, and gardens designed for mindfulness. The modern Polish luxury consumer values time, privacy, and balance more than ostentation.

AC: If you look ahead five years, what do you envision for Poland’s luxury landscape — and where will Luxury Boutique fit within that vision?

AK: I believe Poland will become one of the most interesting luxury markets in Europe and beyond. We will see stronger integration between international brands and local creative talent, more investment in design-driven architecture, and a growing appetite for experiences over possessions. As for Luxury Boutique, our role is to remain a curator of that transformation. We will continue to connect global perspectives with local authenticity, expand our English-language presence, and build partnerships with international institutions such as WLCC to position Poland within the world’s luxury narrative. My dream is for Poland to be perceived not only as a place to invest, but as a destination to experience refinement, creativity, and purpose.

AC: A final question – in one sentence, what would you say defines the essence of Polish luxury today?

AK: Polish luxury is the meeting point of ambition and authenticity — a modern confidence that draws from heritage, celebrates individuality, and believes that true sophistication is about how you live, not just what you own. Thank you, Adrian, for sharing your vision and insights into Poland’s evolving luxury landscape, a story of authenticity, creativity, and modern confidence.

For more information, visit www.luxuryboutiquemagazine.pl and www.vilea.pl.

Want to read more exclusives? Check out our news and insights: https://worldluxurychamber.com/insights-news/ & sign up for our newsletter here: https://worldluxurychamber.com/wlcc-community/

Founded by Claire Domergue, Luxus + is a recognized news media specializing
in the luxury and lifestyle business. This bilingual platform provides
comprehensive coverage of the industry, offering in-depth insights across sectors
including fashion, jewelry, gastronomy, perfumes, cosmetics, hotels, and
prestigious real estate. By surrounding herself with industry specialists, Claire has
created a publication that not only informs but also connects professionals across
the entire luxury value chain.

For this insightful conversation, Alexander Chetchikov, President of the World
Luxury Chamber of Commerce (WLCC), interviews Claire Domergue, Founder
and Director of Luxus +, a specialist in luxury marketing with extensive
experience working with major brands in the sector. Today, LUXperience(S) is a
proud partner of the WLCC, and this interview is part of a WLCC Partner-hosted
event highlighting industry insights and thought leadership in the luxury sector.

Alexander Chetchikov: Claire Domergue, launching a specialized media platform
is a significant undertaking. Could you share the story of how Luxus + was
founded and which insights from your seven-plus years in luxury communications
proved most valuable in shaping the publication?

Claire Domergue: Luxus+ was born from a conviction: luxury is a constantly evolving
sector that deserves in-depth analysis, beyond surface trends. After more than seven
years working in luxury communications and marketing, I wanted to create an
independent platform combining sector expertise — covering watchmaking, perfumes &
cosmetics, beauty, and wine & spirits —, international perspective, and data. Luxus+
has since become a bilingual reference media, highlighting the entire luxury value chain
– from creation to distribution – while connecting professionals across the industry.

AC: Luxus + holds a distinctive position within the luxury media landscape. Can
you describe in more detail how your publication gathers, analyzes, and
synthesizes data to deliver actionable insights that help luxury brands and
professionals?

CD: Our strength lies in collecting and contextualizing data. We combine
exclusive studies, such as the one we developed with IFOP, with daily monitoring
of market trends and performance. On this occasion, we will share the first study
conducted by Sociovision (Ifop group) in partnership with Luxus+ to identify new
luxury consumer profiles and their expectations. The aim is to provide our readers
not only with information, but also with tools for understanding and
decision-making. Each investigation and report aims to show the concrete impact
on luxury brands.

AC: Now, please tell us more about your upcoming event, LUXperience(S). What
is the vision and mission of this event?

CD: LUXperience(s) was created with one ambition: to build a unique forum for
dialogue between major houses, experts, and observers of the luxury sector. This year,
we are exploring a fundamental shift in the consumer expectations, from ownership to
experience. We want to offer decision-makers a morning that is both inspiring and
practical, providing insights into how brands can strengthen client relationships through
emotion, innovation, and personalization.

AC: How do you observe luxury companies adapting their products, services, and
communication to address sustainability expectations while preserving the essence
and identity of their brand?

CD: Sustainability has become an imperative, but it should not be seen as a constraint.
Luxury houses know their role is to combine heritage and responsibility. We are
observing a strong trend: an emphasis on traceability, artisanal know-how,
second-hand, and circular economy practices, like reuse for example. Consumers
expect brands to embody an authentic and sustainable excellence, without giving up on
aspiration and dream.

AC: Technological innovations are rapidly transforming how consumers engage
with luxury experiences. In your opinion, which developments are currently having
the most significant impact on the way luxury brands interact with their clientele?

CD: Innovation is profoundly reshaping the customer experience. Artificial intelligence,
augmented reality, and omnichannel platforms are redefining the purchasing and
relationship journey. But what I see as most significant is the ability of brands to create
immersive and personalized experiences, where digital becomes an amplifier of
emotion rather than a substitute. The balance between technology and humanity will be
decisive.

AC: Collaboration and expertise are clearly important to the success of Luxus +
and the LUXperience(S) event. How do you select the experts, contributors, and
partners who work with your team? And what role do they play in ensuring the
publication remains reliable for luxury professionals?

CD: We work with recognized professionals—consultants, analysts, researchers—who
contribute their specialized expertise and guarantee the reliability of our content. For
LUXperience(s), we collaborate with partners such as IFOP, as mentioned above, but
also Valtech, ISG Luxury Program, and Paris Packaging Week. We have also selected
speakers from LVMH, Louis Vuitton, and Accor, for example, who can share a vision
that is both forward-looking and practical. The diversity of expertise—in marketing,
technology, sociology, and consumer behavior—is essential for anticipating the future of
luxury and supporting our community.

AC: The luxury industry is increasingly global and interconnected. How do you
see international trends and cultural differences influencing the strategies of luxury
brands, and how does Luxus + help its audience navigate this global perspective?

CD: Luxury is by nature global and multicultural. Consumer behaviors differ between
Asia, Europe, the US, and the Middle East, and these nuances directly shape brand
strategies. Luxus+ offers an international perspective through bilingual content and
global partnerships. We help our readers identify local dynamics while keeping a global
outlook, because the future of luxury depends on reconciling cultural diversity with
global ambition.

Thank you, Claire, for sharing your insights and experiences. Innovation, data, and
collaboration are essential for luxury brands navigating today’s dynamic market.

To explore more from LUXperience(S) that will take place on 18 November,
please visit: https://worldluxurychamber.com/events/luxperiences/

Luxury travel continues to evolve, and few people understand its variances better than Davlynne Lidbetter, Co-Publisher of Beau Monde Traveler. Known for its rich editorial, dynamic media content, and high-quality print editions, Beau Monde Traveler stands out as a leading source for sophisticated travelers seeking new destinations and meaningful experiences. With a sharp focus on storytelling and first-hand discovery, the platform showcases the finest hotels, resorts, cuisine, and cultural highlights from around the world.

As a distinguished media partner of World Luxury Chamber of Commerce, Beau Monde Traveler has expanded its global distribution of luxury content to exclusive international venues, and Gold Key Media now delivers Beau Monde Traveler digitally to over 700 premium outlets across 60 global cities. The magazine is featured within a curated digital library accessible in elite spaces such as the Burj Al Arab, Park Hyatt New York, The Peninsula Paris, Necker Island, and leading airport lounges from Swissport Aspire and Collinson’s Chase Sapphire to Oneworld and SNF.  

This interview explores the evolving expectations of affluent travelers, emerging shifts in luxury content, and what’s next for one of the industry’s most influential media platforms.

Alexander Chetchikov: Beau Monde Traveler has become a major force in luxury travel publishing. From your perspective, how have affluent travelers changed their approach to travel in recent years?

Davlynne Lidbetter: There’s been a profound shift from transactional travel to transformational travel. Today’s affluent traveler is looking for something much deeper—experiences that are personal, reflective, and emotionally engaging. Travel has become a form of self-expression. It’s not about extravagance for the sake of it—it’s about what the experience evokes, who you become through it, and how it aligns with your values.

We’re seeing a shift from excess to essence. Privacy, intentionality, and soul now drive decision-making. People want slower, richer, more connected experiences. At Beau Monde Traveler, this has deeply influenced how I curate content. We don’t just showcase luxury—We explore it with context, heart, and relevance. My stories are designed to resonate, not just impress.

AC: We’ve also noticed that younger travelers, particularly Millennials and Gen Z, have different priorities. Are younger generations seeking other types of luxury than their predecessors? What stands out in how they approach travel?

DL: Absolutely. Millennials and Gen Z are reshaping luxury by demanding more meaning per mile. For them, it’s not about prestige—it’s about purpose. They’re asking: Is this experience ethical? Is it authentic? Does it align with how I see the world?

They care deeply about the story behind the stay. Sustainability, cultural integrity, social impact—these aren’t marketing buzzwords to them; they’re deal breakers. They want to know the chef’s philosophy, the provenance of the linens, and the brand’s commitment to the planet. They want to share something with substance, not just a filtered photo.

And they’re digitally fluent, so transparency is non-negotiable. You can’t curate a luxury image without backing it with accountability. I’ve seen this shift influence everything from editorial decisions to how we craft partnerships.

This generation isn’t rejecting luxury—they’re redefining it. They want it lighter on the planet, deeper in meaning, and richer in story. And frankly, I find that incredibly energising. They’re holding us all to a higher standard—and I welcome it.

AC: From environmental concerns to cultural respect, many high-end travelers are looking for experiences that feel meaningful without sacrificing comfort. How is the luxury travel sector adapting to this growing desire to combine indulgence with purpose and responsibility?

DL: It’s no longer enough for luxury to simply “do less harm.” The new benchmark is: does this place leave something better behind?

Today’s traveler wants indulgence, yes—but they also want integrity. They’re looking for resorts that source locally and uplift communities, yacht charters that offset carbon and support marine research, and wellness retreats that are as invested in the land as they are in the guest. Luxury is becoming a driver for restoration—environmental, cultural, and personal.

At Beau Monde Traveler, we seek out destinations and brands that get this balance right. We’re intentional about showcasing those who honour the people and places that make travel extraordinary. The future of luxury isn’t just about exclusivity—it’s about empathy. The most meaningful experiences are the ones that feel both rare and responsible.

AC: What are some of the most important trends or developments you’re currently observing in both the luxury media and hospitality industries?

DL: In luxury media, there’s a clear shift toward immersive, sensory-rich storytelling. Readers don’t just want to read about a destination—they want to feel it. That means layered editorial paired with voice, video, and visuals that evoke texture, emotion, and place. At Beau Monde Traveler, we’re leaning into this with cinematic layouts, narrative pacing, and a tone that invites reflection as much as aspiration.

In hospitality, I’m seeing what I call “whispered luxury.” It’s a return to subtlety—understated opulence, deeply personalized service, and wellness woven quietly into the experience. The days of flash-for-the-sake-of-flash are fading. Today’s guest values stillness, sensory design, discretion, and rituals that feel intuitive rather than imposed.

There’s also a growing integration of technology—but in a way that supports, not disrupts. From AI-enhanced concierge services to invisible automation that creates seamless check-ins or room customization, it’s about frictionless indulgence.

My years at Forbes taught me to pay attention to patterns, not noise. These aren’t passing fads—they’re signs of an audience that’s evolving, seeking something slower, deeper, and more meaningful. And those who understand that will lead the next era of luxury.

AC: Recently, Beau Monde Traveler took a major step in broadening its international visibility through its partnership with Gold Key Media. How has this expansion influenced your publishing strategy and the way you engage with your readers?

DL: Gold Key Media has been more than a distributor—they’ve been champions of our vision from day one. They took a leap of faith when Beau Monde Traveler was still carving its space in the luxury landscape, and we’re deeply grateful for that belief.

Their partnership has significantly influenced how we shape our editorial and distribution strategies. With their support, our magazine is now placed in over 700 of the world’s most exclusive venues—from The Peninsula Paris to the Burj Al Arab, Necker Island, Soho House, and leading private aviation lounges. But beyond that, they handle our extended distribution as well, which includes luxury spas, first-class rail lounges, five-star hotels, luxury retailers, cruise ships, and select members-only clubs—as outlined in our media kit.

This isn’t passive distribution; it’s curated visibility. Our magazine reaches discerning readers at the exact moments they’re primed for discovery, aspiration, and high-value decision-making.

Importantly, our audited figures give us the transparency that luxury brands demand. In an industry where many titles overstate reach, we’re proud to back up every claim with data. It’s this combination—strategic placement and verifiable performance—that gives Beau Monde Traveler real credibility with both our audience and our partners.

As a result, we now build each issue with intention—aligning with global luxury cycles like our Cruise, Wine, and Ski editions, while staying anchored in the consistent, intelligent voice our readers trust. This partnership hasn’t just broadened our visibility—it’s elevated our ability to lead in the space.

AC: Another exciting development is your recent membership in the WLCC. As part of this global network of luxury professionals and brands, what are you hoping to accomplish within the community?

DL: The WLCC brings together an extraordinary collective of tastemakers, innovators, and luxury leaders—each with a unique perspective. From their masterfully curated presentations to their world-class speakers and insider insights, the calibre of discourse is unmatched. It’s not just a network—it’s a think tank for the future of luxury.

I see us acting as a kind of editorial concierge—connecting great brands and voices with the right audiences through refined, intelligent storytelling.

This isn’t about coverage for the sake of coverage—it’s about elevating the community, showcasing its brilliance, and curating narratives that resonate globally. WLCC offers access to fresh perspectives, and I want our editorial lens to reflect and support that energy. Ultimately, we aim to be a trusted voice within the WLCC ecosystem—one that adds value, builds bridges, and deepens the conversation around purposeful luxury.

AC: Your publishing journey started in influential media. How did your work with Forbes Africa shape your editorial philosophy today?

DL: Launching Forbes Africa, Forbes Africa Woman, and Forbes Africa Life taught me what it means to lead with vision and excellence. I wasn’t just telling stories—I was building a legacy on the continent. That experience taught me to pursue depth, relevance, and precision in every headline. I had to make each issue count, shape narratives that had real economic and social impact, and build something from the ground up in an emerging media landscape.

It was an environment that demanded resourcefulness, grit, and absolute clarity of voice—skills I bring with me every day. I’m not interested in fluff or trend-chasing; I care about stories that move people, that shift perception, that linger long after the page is turned.

AC: Many luxury publications stay surface-level. What makes Beau Monde Traveler different in how it approaches luxury?

DL: We treat travel as a form of cultural diplomacy. It’s not just about where you go—it’s who you become when you get there. Our content isn’t curated for clicks; it’s crafted for connection. Our readers don’t just want luxury—they want meaning, memory, and perspective.

What makes Beau Monde different is that we never take the obvious route. Our storytelling is grounded in real discovery, real people, and real emotion. We go beyond glossy exteriors to explore the craftsmanship, culture, and character of each destination or brand we feature. It’s about luxury that lingers, not just impresses.

We also publish with intention.

We work closely with global tastemakers, hoteliers, designers, and brands to curate stories that set the tone, not follow it. From our themed issues like Cruise, Wine, Wellness, Ski, Outdoor, and Society to the quiet elegance in our visual language, we offer a complete, considered experience. For our readers, Beau Monde isn’t just a magazine—it’s a trusted compass.

AC: What have been some defining moments in your career that helped shape your voice in luxury media?

DL: There have been a few, but the most transformative was undoubtedly the launch of Forbes Africa. To bring a globally revered brand onto African soil—amidst economic disparities, cultural complexity, and raw entrepreneurial energy—was both humbling and electrifying. It taught me that luxury isn’t always about lineage or legacy; sometimes it’s about resilience and reinvention.

Leading the creation of Forbes Woman Africa was another cornerstone. We weren’t just profiling women—we were rewriting narratives of power, potential, and purpose on a continent often misunderstood. It deepened my appreciation for storytelling as advocacy.

Later, building Beau Monde Traveler was a different kind of challenge. It meant creating something from the ground up—not just a brand, but an energy. I brought everything I’d learned about global influence, cultural nuance, and media architecture into one vision.

AC: You’ve been described as someone who blends old-world elegance with future-forward strategy. What does that mean in practice?

DL: It means recognising that a handwritten note can carry as much weight as an algorithm. I’ve always admired the grace and thoughtfulness of legacy luxury—the tactile joy of printed invitations, the charm of discreet service, and the value of craftsmanship passed down through generations. But I’m equally committed to staying at the forefront of innovation.

I love heritage brands and the art of timelessness, but I’m equally fascinated by AI, automation, and the power of personalization. When used intentionally, technology can elevate the emotional and sensory journey of the luxury consumer. The sweet spot is in knowing how to use tech to deepen human connection, not replace it.

AC: Speaking of AI, you’re leading the integration of smart tools into luxury publishing. How do you see this evolving the industry?

DL: AI isn’t the enemy of luxury—it’s its next evolution. With the right curation, it enables hyper-personalization while freeing teams to focus on creativity. At Beau Monde Traveler, we’re using AI-assisted trend forecasting, competitor analysis, and content testing—all without losing the human touch that defines our editorial integrity.

I use AI agents to conduct in-depth market research, explore niche audiences, and uncover cultural shifts that shape content relevance. AI supports my blog development and proposal pitches—helping me test headlines, generate topic ideas, and track performance. I also use AI to simulate tone and reader feedback before final production, which adds a new layer of precision to how we tell stories.

And if we look at what’s happening globally, we see AI-generated influencers entering luxury spaces—take the Wimbledon debut of an AI fashion ambassador. That may seem futuristic, but it signals where the industry is heading: into a realm where human creativity collaborates with algorithmic precision to tell stories that are personal, powerful, and predictive.

AC: You’ve mentored many emerging creatives—what legacy do you hope to leave through that work?

DL: That possibility is always bigger than position. I mentor to build creative resilience and belief. I want those I support to know they can make space at the table—or build their own. That’s what was gifted to me, and I’m committed to paying it forward.

But more than that, I believe in creating ecosystems of support, not just one-off moments of encouragement. Through my work—whether mentoring women in media, guiding young entrepreneurs, or supporting underrepresented voices—I’m trying to redefine what influence looks like. My charity initiative, Simple Love, which provides soft toys to children in war-torn regions, is an extension of this philosophy: small gestures can hold extraordinary power.

Mentorship isn’t a title—it’s an act of trust and belief. It’s how we create continuity, build confidence, and give others permission to rise. If there’s a legacy I hope to leave, it’s one where impact is measured by how many doors you helped open for others.

AC: What do your readers expect from a brand like Beau Monde Traveler that other publications aren’t delivering?

DL: They expect refinement without repetition. They trust us to filter through the noise and only present what’s truly exceptional. We offer a sense of intimacy—even in a global setting. Our voice isn’t just editorial—it’s curatorial.

What sets us apart is our ability to anticipate rather than react. We don’t chase trends; we explore the stories behind them. Our readers know that when they turn our pages, they’ll find more than just destination highlights—they’ll discover craftsmanship, cultural nuance, and intentional storytelling. We honour their intelligence and time. We create content that is experiential and timeless—stories they’ll return to, not scroll past.

Many of our readers are tastemakers themselves. They look to us not only for inspiration but for affirmation of their values: thoughtful travel, beauty with depth, and the belief that luxury should always be laced with meaning. That’s the promise we protect with every issue.

AC: What personal rituals or philosophies keep you grounded in a fast-moving industry?

DL: I start each morning with a clarity exercise—a simple but powerful check-in. I set intentions, express a few thoughts of gratitude, and get really clear on my priorities. Some days it’s five minutes over coffee, other days I go deeper. It keeps me honest with myself and aligned with the day ahead.

Luxury isn’t about excess—it’s about what matters. That belief shapes both my work and how I manage my energy. I don’t buy into the chaos culture; I work hard, but I also try to work smart. I take real breaks, and I always find time to step away from screens.

When things feel overwhelming, I reset with the basics: a walk, time with my daughter, cooking something from scratch. These aren’t grand rituals—they’re real, grounding moments that keep me connected to what’s important.

Thank you, Davlynne, for offering such thoughtful insights into the evolving landscape of luxury travel and media. Beau Monde Traveler plays a significant role in shaping how sophisticated travelers connect with the world’s most exceptional destinations and experiences.

We look forward to seeing how the publication continues to grow and innovate in the years ahead.

Discover more insights, stories, and luxury travel features at: https://www.beaumondetraveler.com

As Qatar continues to position itself as a global hub for tourism and business, the Qatar Travel Mart (QTM) has emerged as a leading platform connecting local and international stakeholders in the travel and hospitality industries. This annual event brings together hundreds of exhibitors from over 60 countries, showcasing destinations, innovations, and sector-specific developments ranging from luxury and halal tourism to sustainable travel. QTM plays a pivotal role in supporting the country’s broader economic diversification goals under Qatar National Vision 2030.

Leading this ambitious initiative is Mr. Rawad Sleem, Co-Founder and General Manager of NeXTfairs. With over 18 years of industry experience and strategic leadership across sectors, Mr. Sleem has been instrumental in shaping Qatar’s exhibitions landscape. Under his guidance, QTM has grown into a world-class event.

In this exclusive interview, he shares insights on the evolution of QTM, its impact on Qatar’s tourism goals, and what the future holds for this dynamic platform. The conversation is led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, who brings more than 17 years of experience and expertise from the Luxury Lifestyle Awards into the world of luxury travel.

Alexander Chetchikov: QTM has grown significantly over its editions. What were the key milestones in its development, and how have they shaped the event’s current stature?

Rawad Sleem: Since its inception, Qatar Travel Mart has evolved into a landmark event for the tourism and hospitality industry, not only in Qatar, but across the region. One of our key milestones was launching QTM as the first major post-pandemic travel exhibition in Qatar, which positioned us as a recovery platform for the global industry. Over subsequent editions, we expanded participation to over 60 countries, diversified our exhibitor base, and curated high-impact content sessions exploring critical industry themes.

Another pivotal development has been aligning QTM with Qatar National Vision 2030. This strategic alignment has helped position the event not just as a trade fair, but as a catalyst for long-term tourism development. Today, QTM is a must-attend platform for anyone looking to engage with the evolving dynamics of global travel, with Qatar as a strategic hub at the center.

AC: QTM 2024 emphasized sustainability and innovation. How did these themes manifest in the event, and what feedback did you receive from participants regarding these focuses?

RS: Sustainability and innovation were deeply embedded in QTM, from the exhibitors and the conference program to the event infrastructure itself. Many destinations and companies showcased eco-conscious travel solutions, digital booking tools, and smart tourism technologies. Sustainable travel and transportation were also a key focus, with partners like Mowasalat supporting greener mobility options. The event shed light on low-carbon travel and the growing role of greener hotels in reshaping tourism standards. Several exhibitors in past editions introduced impactful sustainability initiatives, further underlining our collective commitment to responsible tourism.

We also worked hard to make the event itself as eco-friendly as possible — from issuing digital badges to using recyclable materials in all aspects of production. Our conference sessions echoed these values, featuring thought leaders discussing how the industry can adapt to climate challenges while embracing digital transformation. The feedback was overwhelmingly positive. Participants appreciated that QTM went beyond being a marketplace to become a platform for forward-thinking dialogue and partnerships.

Looking ahead, QTM 2025 will take this commitment even further with the introduction of a dedicated Sustainability Sector, bringing together exhibitors who prioritize responsible and sustainable practices. We are proud to already have the Green Destinations Association on board as a partner in this initiative, reinforcing our mission to drive real, measurable progress toward a more sustainable travel industry.

AC: With over 300 exhibitors from 60 countries, how does QTM facilitate meaningful connections between international participants and Qatar’s tourism stakeholders?

RS: We provide multiple layers of connection. Through our Hosted Buyers Program, matchmaking tools like QTM B2B App, and curated networking events like QTM Reception and QTM Gala dinner, we enable exhibitors and participants to forge valuable partnerships. We also ensure active involvement from key Qatari tourism stakeholders: hotels, destination management companies, and government entities, so that global participants can explore tangible collaboration opportunities within Qatar. This multi-tiered approach helps drive investment, cooperation, and shared growth.

AC: QTM aligns with Qatar’s National Vision 2030. Can you elaborate on how the event contributes to the country’s goals of economic diversification and tourism development?

RS: Qatar Travel Mart (QTM) is a key initiative aligned with the tourism development pillar of Qatar National Vision 2030. As Qatar transitions to a knowledge- and service-based economy, tourism is a vital driver of sustainable growth and diversification. With major projects like Smaisma and a booming sports tourism sector—built on Qatar’s history of hosting world-class events such as the FIFA World Cup—the country is reshaping itself as a global destination.

As the only exhibition in Qatar dedicated exclusively to travel and tourism, QTM offers a unique platform connecting international brands with Qatari stakeholders, expanding inbound tourism, showcasing destination developments, and fostering strong partnerships across sectors.

Beyond the exhibition, QTM acts as a hub for knowledge-sharing, strategic business meetings, and industry collaboration, supporting talent development and the growth of Qatar’s tourism ecosystem.

By showcasing emerging sectors, encouraging sustainable practices, and fostering innovation, QTM supports the objectives of Vision 2030 while helping position Qatar as an increasingly influential player in diverse and sustainable tourism.

AC: The inclusion of sectors like Halal and Medical Tourism in QTM 2024 highlights niche markets. What strategies are in place to promote these sectors, and what potential do they hold for Qatar?

RS: Halal tourism has always been a strategic focus for Qatar Tourism, deeply connected to our cultural and religious values. Qatar is well-positioned to be a global leader in this sector, offering exhibitors dedicated visibility, targeted buyer connections, and specialized content within the conference program.

Qatar has made remarkable advances in the medical sector, with world-class facilities like Aspetar and attracting top athletes from around the globe for treatment and rehabilitation. With ongoing investments and developments in healthcare, we wanted to highlight Medical Tourism at QTM by establishing a dedicated sector zone. We are proud to partner with the German Medical and Wellness Association, strengthening our presence in this growing field through collaboration with leading medical and wellness providers.

Both sectors attract discerning travelers focused on quality and authenticity, perfectly aligning with Qatar’s vision to diversify and lead in premium tourism experiences

AC: The Global Village at QTM showcased diverse cultural offerings. How does this feature enhance the visitor experience and promote cross-cultural understanding?

RS: The Global Village is much more than a showcase; it’s a vibrant celebration of cultural diversity and a powerful platform for soft diplomacy. By providing countries with a unique space to share their heritage, cuisine, music, and traditions, we create an immersive and memorable experience that truly connects cultures and people. This environment encourages visitors to engage deeply, fostering mutual respect, understanding, and a genuine appreciation for different ways of life. Beyond traditional marketing, the Global Village allows destinations to tell their stories through authentic, emotional experiences that build lasting connections and enrich the spirit of tourism.

AC: As the organizer, what challenges have you faced in curating an event of this magnitude, and how have these experiences shaped your approach to future editions?

RS: Organizing an event like QTM involves navigating complex logistics, global coordination, post-COVID travel uncertainties, and the need to align with both local and international standards. One of our key learnings has been the importance of adaptability. The tourism sector is dynamic, and we have had to stay agile to remain relevant.

These experiences have strengthened our commitment to innovation, stakeholder collaboration, and continuous improvement. We have focused on building strong relationships with ministries, embassies, tourism boards, and exhibitors, and co-creating value at every stage. This collaborative initiative is the center to our future strategy.

AC: Looking ahead to QTM 2025, what innovations or new initiatives can participants anticipate, and how will they build upon the successes of previous editions?

RS: QTM 2025 will be our most ambitious edition yet, featuring key sectors including Sustainable Tourism, Sports Tourism, Medical Tourism, and Technology. These areas showcase Qatar’s diverse strengths and its commitment to innovation and responsible growth.

We are also enhancing our Hosted Buyers Program, introducing more personalized networking opportunities, and investing in digital tools to boost engagement before, during, and after the event. Our content will cover emerging topics such as AI in travel, regenerative tourism, and evolving market trends.

Our goal is to deliver a dynamic platform that drives meaningful connections and advances the future of tourism in the region.

Thank you, Mr. Sleem, for sharing your valuable insights and for your continued leadership in advancing Qatar’s tourism and events industry.

Visit https://qtmqatar.com/ to learn more about this must-visit event.

As the year unfolds, the second half promises a dazzling lineup of world-class events tailored for connoisseurs of luxury, innovation, and global influence. From fashion capitals to cultural epicenters, the World Luxury Chamber of Commerce (WLCC) invites you to explore our handpicked selection of must-attend gatherings. Whether you’re looking to expand your network, discover cutting-edge trends, or simply indulge in the finest experiences, these upcoming events are where the elite converge. 

Ready to elevate your calendar? Explore the highlights below—and don’t forget, WLCC membership unlocks access to the world’s most prestigious events. 

June:

Emotions Travel Show 

📍 Madrid, Spain | 🗓 2–5 June 2025 | Hospitality & Travel 

The Emotions Travel Show Madrid is an exclusive luxury travel event uniting top European suppliers with high-end international advisors. The four-day program includes tailored appointments, a welcome reception, an official evening event, and a farewell gathering, all set against Madrid’s rich cultural backdrop. 

Design Shanghai 

📍 Shanghai, China | 🗓 4–7 June 2025 | Architecture & Design 

Design Shanghai is one of Asia’s leading international design events, showcasing the best in global architecture, art, and design. The event features exhibitions, seminars, and networking opportunities, attracting designers, architects, and industry professionals from around the world.​ 

Travel + Leisure Luxury Summit Asia 

📍 Bangkok, Thailand | 🗓 17 June 2025 | Hospitality & Travel 

The Luxury Summit Asia is a one-day event uniting luxury travel leaders to explore how the industry can drive positive impact. With expert talks, workshops, networking, and exclusive insights, the summit emphasizes wellness, and community support in luxury hospitality.  

Texpremium 

📍 London, UK | 🗓 17–18 June 2025 | Interior Design 

TexPremium is the UK’s first and only event exclusively focused on luxury textiles and accessories that connects top UK fashion brands and clothing manufacturers with high-end exhibitors introducing their latest collections. The event offers a warm, welcoming atmosphere ideal for networking and business. 

​The Food & Wine Classic  

📍 Aspen, USA | 🗓 20–22  June 2025 | Food & Beverages 

The Food & Wine Classic in Aspen is a premier culinary festival featuring cooking demonstrations, wine and spirit tastings, and panel discussions led by world-class chefs and beverage experts. Attendees can experience offerings from over 200 brands in the Grand Tasting Pavilion and engage with renowned culinary leaders through various seminars. 

Branded Residences Forum 

📍 Bangkok, Thailand | 🗓 25 June 2025 | Real Estate 

The Branded Residences Forum is a specialized conference focusing on the development and marketing of branded residential properties. It gathers developers, investors, and brand representatives to explore the dynamics of this niche market and share insights on successful strategies.​

ILTM Asia Pacific 

📍 Singapore | 🗓 30 June – 3 July 2025 | Hospitality & Travel 

The International Luxury Travel Market (ILTM) Asia Pacific is a leading event for the luxury travel industry in the Asia-Pacific region. It connects luxury travel suppliers with elite travel advisors through pre-scheduled appointments and networking sessions.​ 

July: 

Travel & Leisure’s World’s Best Summit 

📍 New York, USA | 🗓 15–16 July 2025 | Hospitality & Travel 

The World’s Best Summit is an exclusive gathering of top-tier professionals across various industries to discuss excellence, innovation, and leadership. The event features keynote speeches, panel discussions, and workshops aimed at sharing best practices and inspiring attendees.​ 

August: 

ICTMH 

📍 Paris, France | 🗓 14–16  August 2025 | Hospitality & Travel 

The International Conference on Tourism, Marketing, and Hospitality (ICTMH) is an academic event that brings together researchers, scholars, and practitioners to discuss the latest developments and research findings in the fields of tourism, marketing, and hospitality.​ 

September: 

Luxury Innovation Summit Geneva 

📍 Geneva, Switzerland | 🗓 1–2  September 2025 | Luxury Innovations 

Scheduled for 2025 in Geneva, the Luxury Innovation Summit focuses on the intersection of luxury and innovation. It aims to bring together leaders from luxury brands, technology companies, and startups to explore how innovation is shaping the future of luxury industries.

Maison & Objet Paris 

📍 Paris, France | 🗓 4–8  September 2025 | Interior Design  

Maison & Objet is a major international trade fair held in Paris, focusing on lifestyle, interiors, and design. It showcases a wide range of products, from furniture and home décor to textiles and fragrances, attracting designers, retailers, and buyers worldwide.​ 

Monaco Yacht Show 

📍 Monaco | 🗓 24–27 September 2025 | Yachts & Boats 

The Monaco Yacht Show is a prestigious annual event held in Monaco, displaying some of the world’s most luxurious superyachts. It serves as a hub for yacht builders, designers, and affluent buyers to explore the latest in yachting luxury and technology. 

​October: 

Design District Austria 

📍 Vienna, Austria | 🗓 3–5  October 2025 | Interior Design 

Design District is an annual design event held in Vienna, Austria, showcasing high-quality products from the interior design, lifestyle, and technology sectors. It attracts designers, architects, and design enthusiasts to explore the latest trends and innovations.​ 

ILTM North America 

📍 The Bahamas | 🗓 6–9  October 2025 | Hospitality & Travel 

The International Luxury Travel Market (ILTM) North America is a premier event for the luxury travel industry, connecting North American luxury travel advisors with global luxury travel suppliers through pre-scheduled appointments and networking events.​ 

Salón Náutico Internacional Barcelona

📍 Barcelona, Spain | 🗓 8–12  October 2025 | Yachts & Boats 

Salon Nautico is an international boat show held in Barcelona, Spain. It features a wide range of boats, yachts, and marine equipment, serving as a meeting point for industry professionals and boating enthusiasts.​ 

Business of Luxury Summit – Asia Edition 

📍 Hong Kong | 🗓 20–21  October 2025 | Business 

This landmark event offers a unique platform for Asian luxury leaders to engage with investors, brand executives, entrepreneurs, and industry professionals. It aims to explore future trends and create further growth opportunities across the region. ​  

Future Hospitality Summit World 

📍 Dubai, UAE | 🗓 27–29  October 2025 | Hospitality & Travel 

Organized by The Bench, the Future Hospitality Summit (FHS) series includes FHS World in Dubai, FHS Saudi Arabia, and FHS Africa. These events bring together hospitality industry leaders to discuss investment opportunities, innovations, and trends shaping the future of hospitality.

Luxury Hospitality Conference 

📍 Milan, Italy | 🗓 30 October 2025 | Hospitality & Travel  

This conference offers a unique opportunity for professionals to explore the dynamics of the luxury hospitality industry. It focuses on interpreting current trends, understanding new customer needs, and discussing future prospects, covering topics from technological advancements to personalized guest experiences. ​  

November: 

Dubai Design Week 

📍 Dubai, UAE | 🗓 4–9  November 2025 | Architecture & Design 

Dubai Design Week is the largest creative festival in the Middle East. It transforms Dubai Design District (d3) into a hub of innovation, featuring a range of exhibitions, installations, and events that celebrate design and creativity. ​  

Abu Dhabi International Boat Show (ADIBS) 

📍 Abu Dhabi, UAE | 🗓 20–23  November 2025 | Yachts & Boats 

ADIBS is the ultimate marine destination in the Middle East, delivering its largest and most unforgettable edition yet at Marina Hall, ADNEC Centre Abu Dhabi. The event showcases a wide range of boats, yachts, and marine equipment, attracting industry professionals and enthusiasts. ​ 

​ Qatar Travel Mart (QTM) 

📍 Doha, Qatar | 🗓 24–26  November 2025 | Hospitality & Travel 

Set for November at the DECC in Doha, Qatar, QTM aims to position Qatar as a central travel and tourism hub. The event brings together entities such as DMCs, hotels, tour operators, travel agencies, and more to discuss recovery plans, new trends, innovations, and challenges in the travel industry. ​  

December: 

ILTM Cannes  

📍 Cannes, France | 🗓 1–4  December 2025 | Hospitality & Travel 

The International Luxury Travel Market (ILTM) Cannes is the flagship luxury travel trade show, offering four days of high-quality pre-scheduled appointments, educational sessions, networking, and glamorous parties. It provides invaluable exposure and opportunities for luxury travel professionals.   

LPS Shanghai 

📍 Shanghai, China | 🗓 5–7  December 2025 | Real Estate 

LPS Shanghai 2025, marking its 24th consecutive year, will welcome more than 180 renowned exhibitors from across the globe to the historic Shanghai Exhibition Center, a landmark in the downtown area. As the leading luxury property showcase in the Asia-Pacific region, LPS Shanghai 2025 is an essential annual event for luxury real estate professionals. It serves as a platform for them to engage with Chinese local buyers, fostering opportunities for business networking, deal-making, and brand promotion etc.

MASTERS EXPO 

📍 Amsterdam, The Netherlands | 🗓 11–15  December 2025 | Business 

In December, over 350 national and international parties will participate in MASTERS EXPO at the RAI in Amsterdam. As Europe’s only premium business fair, it offers visitors the opportunity to experience a curated selection of modern luxury and future-proof business innovations. 

Would you like to stay informed about the most exclusive and upcoming events in the luxury industry? Subscribe to our newsletter, and we’ll keep you updated on the latest happenings, trends, and insights shaping the world of luxury. 

A thought piece by WLCC Media Partner Urs Huebscher, editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business

They simply exist: The journeys you have to experience, things you have seen and unforgettable impressions that you have to remember. Authentic, unique experiences are clearly the new luxury – this trend will continue in 2025.

For example: Experience the majestic nature of Canada – including grizzlies and whales in the wild – or admire rare orangutans in the dense rainforests of Borneo. New horizons can be discovered under the twinkling starry skies of the Atacama Desert in South America, while South Africa beckons with the iconic Table Mountain, exclusive safari experiences and award-winning wineries.  

You can also enjoy unforgettable moments on selected cruises. The voyage with Ponant from Reykjavik to Longyearbyen on board Le Commandant Charcot offers unique observations in the quiet expanse of the ice – in harmony with the breathtaking nature and wildlife. 

Of course, this also includes hand-picked luxury hotels, such as the spectacular design hotel Jumeirah Marsa Al Arab, which will open in spring 2025 on Dubai’s longest private beach within sight of the iconic Burj Al Arab. Or the luxurious hideaway Conrad Maldives Rangali Island offers a unique, two-storey luxury residence in addition to its villas and suites. This impresses with a master bedroom that is located more than five meters below the surface of the Indian Ocean.  

About the Editor: Urs Huebscher has been editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business for over 15 years. With over 30 years of media experience, he has already seen almost all corners of the world. His reports can be read in the print editions as well as on their online pages. He is also a member of the Swiss Travel Communicators Association, the leading Swiss network for travel journalism.