Author: Content manager

Building and sustaining a successful luxury brand requires more than just great products; it demands vision, strategy, and an uncompromising commitment to excellence. As an entrepreneur in the luxury market, it’s crucial to understand what sets the most successful brands apart. Here are 10 essential insights every luxury entrepreneur should embrace, inspired by the principles that have driven the success of some of the world’s most iconic luxury brands.

1. Persistence is Everything

Every entrepreneur faces challenges, but in the luxury market, persistence is what separates the innovators from the dreamers. Luxury brands didn’t rise to prominence overnight; they faced rejection, competition, and setbacks, yet they pressed on, continuing to build their unique legacy. When challenges arise, it’s the ability to keep pushing forward that makes all the difference.

Takeaway: Perseverance is your most valuable tool. Keep moving forward, even when the road gets tough.

2. Innovation is Key

Innovation is at the heart of every luxury brand that stands the test of time. Whether it’s the introduction of a revolutionary product or reimagining the customer experience, innovation is essential in distinguishing a brand from its competitors. Luxury brands continuously evolve to meet new demands, and those who fail to innovate risk being left behind.

Takeaway: Innovate constantly. Your next big idea could redefine your brand’s future.

3. Passion Drives Success

The best luxury brands are driven by a deep passion for their craft. Passion is contagious—it motivates teams, builds a strong company culture, and, most importantly, resonates with your customers. When you love what you do, it shows in every detail of your business. Passion is not just an internal force—it extends into every interaction with your clients and stakeholders.

Takeaway: Let passion fuel your business. When you’re passionate, your customers will be too.

4. Take Smart Risks

Risk-taking is often what propels luxury brands to new heights. Luxury brands often take bold, calculated risks that can open up new markets, spark creativity, and elevate their reputations. These risks should always be strategically planned to ensure they align with your long-term vision.

Takeaway: Embrace risks, but make them smart. Bold moves lead to extraordinary results.

5. Harness the Power of Technology

Technology is not just for startups or tech companies—it’s a powerful tool for luxury brands as well. From personalized customer experiences to digital marketing and e-commerce platforms, leveraging technology can help your brand scale, improve efficiency, and reach a global audience. Embracing technology allows luxury brands to remain competitive in a fast-evolving market.

Takeaway: Don’t shy away from tech. Use it to enhance your customer experience and operations.

6. Build a Strong Team

Behind every iconic luxury brand is a team of talented individuals working together to create magic. To build the best, you need a strong team that shares your vision and passion. A world-class team doesn’t just execute your ideas; they bring new perspectives and ideas to the table, helping your brand grow and evolve.

Takeaway: Build a team that shares your vision and elevates your brand.

7. Adapt to Stay Ahead

The luxury market is constantly changing. Customer preferences evolve, new competitors emerge, and global events shift the landscape. To maintain relevance, luxury brands must adapt to the times while preserving the core elements that define their uniqueness. The ability to pivot and adapt is a critical success factor.

Takeaway: Stay flexible. Adaptation is key to thriving in a rapidly changing market.

8. Customer Experience is King

Luxury brands succeed not just because of their products, but because of the exceptional experiences they create for their customers. Providing personalized experiences, offering impeccable customer service, and making every interaction feel extraordinary is what sets successful luxury brands apart. Customer satisfaction is the key to building lasting loyalty.

Takeaway: Make customer experience a priority. It’s the key to building lasting loyalty.

9. Master Communication

Effective communication is essential for maintaining strong relationships with customers, stakeholders, and employees. Clear, consistent communication ensures that your message resonates with your audience and builds trust. In the luxury market, where brand identity is paramount, maintaining transparency and alignment is crucial to sustaining your reputation.

Takeaway: Communicate effectively. It strengthens relationships and enhances brand loyalty.

10. Commit to Lifelong Learning

The most successful entrepreneurs in the luxury industry are those who never stop learning. Whether it’s staying up-to-date with emerging trends, refining business strategies, or learning from failures, continuous growth is vital. The luxury market is ever-changing, and staying informed is crucial to staying ahead of the curve.

Takeaway: Keep learning. Evolving is the key to staying ahead of the competition.

In the competitive world of luxury, these 10 insights are essential for achieving success and longevity. Whether you’re navigating market changes, building a world-class brand, or fostering customer loyalty, these lessons will help guide you toward a future of excellence.

If you’re ready to connect with like-minded leaders and drive your luxury brand to new heights, the World Luxury Chamber of Commerce offers resources, networking opportunities, and global recognition for those committed to excellence in the luxury sector.

Join the World Luxury Chamber of Commerce and unlock your brand’s potential.

Luxury businesses began investigating the possibilities of artificial intelligence (AI) in 2024 after it emerged as a major topic of conversation in society. While designers like Grace Ling dabbled in wearables with AI integration, companies like LVMH made investments in AI-powered solutions. Brunello Cucinelli used custom machine-learning services to improve its storytelling. Leading companies are embracing AI strategically in 2025 to provide individualized solutions, enhance customer engagement, and produce immersive experiences.

Hugo Boss Introduces AI-Driven Product Content

By integrating AI-generated product material into its international e-commerce platforms, Hugo Boss is furthering its digital strategy. The firm launched a project with an AI-generated film that showcased a model wearing Hugo Boss clothing, demonstrating the revolutionary potential of AI in narrative and product presentation.

This action supports Hugo Boss’s objective of having over 90% of its products created digitally by 2025, which is bolstered by the company’s achievement of 65% digital creation by 2023. Hugo Boss hopes to improve the online shopping experience for its tech-savvy clients by utilizing AI to create personalized and interesting interactions.

Burberry Revitalizes Archives with AI Technology

Burberry is using artificial intelligence (AI) to breathe new life into its archives as part of its revitalization efforts, fusing innovation with legacy to appeal to modern shoppers. The firm recently used artificial intelligence (AI) to animate an old photograph of Lord Lichfield from 1980 that was originally taken in Eastbourne, England, and posted on Instagram. Dynamic art was created from the picture, which showed a pair wearing vintage Burberry trench coats.

This strategy is part of a larger movement by premium businesses to use AI to reinterpret historical content for contemporary advertising.

Amorepacific Unveils AI-Powered Makeup Application

The Korean cosmetics business Amorepacific won the CES 2025 Innovation Award in the AI category at the Consumer Electronics Show (CES) earlier this month for its brand-new “Wanna-Beauty AI” makeup product, which is powered by generative AI.

‘Wanna-Beauty AI‘ is a voice-activated chatbot created in partnership with the Korea Advanced Institute of Science & Technology (KAIST) that evaluates user images to determine skin tone, facial characteristics, and proportions, then offers virtual try-ons and customized beauty recommendations. Through a voice consultation interface, users may virtually apply cosmetics thanks to this technology, which blends Amorepacific’s experience in picture analysis with cutting-edge AI image production.

Innovations such as Amorepacific’s are at the forefront of satisfying the growing need for intelligent solutions and personalized beauty services. According to a McKinsey analysis, using AI in strategic initiatives may increase conversion rates by as much as 40%.

In conclusion, premium brands are using AI more and more to improve marketing, customer interaction, and product creation. These businesses hope to stay at the forefront of innovation in the changing luxury market by using AI to provide more immersive and customized experiences.

Stay up to date on the latest luxury industry news – https://worldluxurychamber.com/insights-news/

Sources: Jing Daily

Few figures in luxury publishing have made as significant an impact as Massimo Basile. As the visionary behind Celebre Magazine World, Luxury Investment Magazine, and Rinascimento Magazine, he has dedicated his career to curating and celebrating the finest aspects of luxury, investment, and Italian craftsmanship. As a media partner of the World Luxury Chamber of Commerce, his publications serve as a bridge between tradition and transformation in the global luxury space. In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, delves into Massimo’s inspirations, editorial philosophy, and insights into the ever-evolving luxury industry.

Alexander Chetchikov: Massimo, you’ve created and shaped several luxury publications. What inspired you to start Celebre Magazine World, Luxury Investment Magazine, and Rinascimento Magazine, and how do you envision them impacting the luxury media landscape? 

Massimo Basile: The inception of Celebre Magazine World, Luxury Investment Magazine, and Rinascimento Magazine was driven by a profound desire to curate platforms that encapsulate the quintessence of luxury, investment, and Italian craftsmanship. Each publication serves as a guiding light, illuminating the intricate narratives and unparalleled artistry that define these realms. Through meticulously curated content, we aim to enrich the luxury media landscape, offering our discerning readers enlightening and inspiring insights. 

AC: As the Editor and Founder of these prestigious publications, what is your approach to curating content that resonates with luxury aficionados? How do you balance exclusivity with accessibility in your magazines? 

MB: Our editorial philosophy is anchored in the pursuit of excellence and authenticity. We delve deep into the stories behind luxury, unearthing tales that resonate with connoisseurs while remaining accessible to those newly intrigued by this world. We strike a harmonious balance between exclusivity and luxury by maintaining an unwavering commitment to quality and presenting content with clarity and elegance. 

AC: Being an editor requires both vision and precision. How do you maintain consistency across multiple magazines while ensuring each publication has its unique voice and identity? 

MB: Consistency across our publications is achieved through a steadfast adherence to our core values of integrity, excellence, and innovation. Each magazine is imbued with its distinct voice, reflecting the uniqueness of its focus area. This is accomplished by fostering a collaborative editorial environment where creativity is encouraged and meticulous attention to detail is paramount. 

AC: Luxury Investment Magazine has positioned itself as a key player in the world of tangible assets. How do you see the relationship between luxury and investment evolving, particularly in terms of art, supercars, and other luxury assets? 

MB: The convergence of luxury and investment has become increasingly pronounced, with tangible assets such as art and supercars recognized for their aesthetic and experiential value and as tangible and viable investment vehicles. This evolution reflects a growing appreciation for luxury assets’ enduring worth and potential appreciation, underscoring the importance of informed curation and stewardship. 

AC: In your opinion, what role does storytelling play in luxury media? How do you ensure that the stories of artisans, designers, and creators are communicated authentically to your audience? 

MB: Storytelling is the lifeblood of luxury media, serving as the conduit through which artisans’ and creators’ passion, heritage, and craftsmanship are conveyed. We are committed to presenting these narratives with authenticity and respect, providing a platform that honors their work and offers our audience a genuine connection to the creators’ journeys and philosophies. 

AC: Rinascimento Magazine is dedicated to showcasing the finest of Italian craftsmanship. What sets Italian luxury apart from other global luxury markets, and why do you believe it continues to captivate audiences around the world? 

MB: Italian luxury is distinguished by an unparalleled dedication to craftsmanship, heritage, and innovation. The meticulous attention to detail, a profound respect for tradition, and an unyielding pursuit of excellence render Italian luxury timeless and universally appealing. Its enduring allure lies in its ability to harmoniously blend the past with the present, creating products and experiences that resonate across cultures and generations. 

AC: As a leader in luxury publishing, you must have a keen eye for trends. What are some of the most exciting developments in the luxury sector right now, and how are you addressing them through your publications? 

MB: The luxury sector is witnessing a dynamic shift towards sustainability, digital innovation, and personalized experiences. Consumers are increasingly valuing ethical practices, technological integration, and bespoke services. Our publications are at the forefront of these developments, highlighting brands and artisans who exemplify these trends and providing our readers with insightful analyses and features that reflect the evolving landscape of luxury. 

AC: The luxury industry is constantly changing. How do you stay ahead of the curve and ensure that your magazines remain relevant in a fast-paced and evolving market? 

MB: Staying ahead in the ever-evolving luxury industry necessitates a proactive and adaptive approach. We continuously engage with industry leaders, attend key events, and invest in research to remain informed about emerging trends and shifts. By embracing innovation while remaining true to our core values, we ensure that our publications set benchmarks in the luxury media domain. 

Thank you, Massimo, for your insights! To explore the magazines, visit the following links:

• https://www.celebremagazine.world/
• https://www.luxuryinvestmentmagazine.com/
• https://rinascimentomagazine.it/

Stay ahead with the latest trends and insights in the luxury industry: https://worldluxurychamber.com/insights-news/

The Langham, New York, Fifth Avenue recently earned a coveted spot on the TOP 100 Sustainable Hotels & Resorts of the World list, solidifying its status as a leader in eco-conscious luxury. As part of this milestone, Alexander Chetchikov, president of the World Luxury Chamber of Commerce, sat down with Mr. Richard Bussiere, Managing Director, to explore his insights on sustainability, luxury, and the hotel industry. Join Alexander & Richard as they dive into what makes The Langham, New York an icon of both elegance and environmental stewardship.

Alexander Chetchikov: Richard, congrats on your recent win! What does it mean for The Langham, New York to be recognized as one of the TOP 100 Sustainable Hotels & Resorts of the World?

Richard Bussiere: We’re extremely honored to be named one of the TOP 100 Sustainable Hotels & Resorts of the World. This recognition is a true reflection of the dedication and hard work of each member of our team at The Langham, New York. It’s a major achievement for us and reinforces our commitment to sustainability by being acknowledged with this prestigious award.

AC: Sustainability is a cornerstone of modern luxury. How do you balance eco-conscious practices with the expectations of your high-end clientele?

RB: Guest satisfaction is our number one priority at The Langham, New York and with sustainability becoming an increasingly popular initiative, high-end clientele are actively seeking brands that support their personal values. We balance eco-conscious practices with the expectations of our guests by integrating sustainable solutions into the luxury experience. For example, we offer Diptyque products as in-room amenities, however, all shampoos and conditioners are in ceramic refillable bottles instead of single-use plastics. Initiatives such as this don’t compromise quality, rather they enhance our overall guest experience. We’ve also found that many of our guests appreciate knowing that they are staying at a hotel that cares about both luxury and environmental responsibility.

AC: As Managing Director, what challenges have you faced in implementing sustainability initiatives in a city like New York, and how have you overcome them?

RB: Implementing sustainability in a city like New York comes with its own set of challenges including high energy usage, limited space, food waste, and abiding with the city’s laws and regulations. To overcome these challenges we’ve focused on education for our staff. Our team is constantly seeking new ways to reduce our carbon footprint and we have been able to minimize greenhouse gas emissions, improve water conservation with low-flow fixtures, and focus on energy efficiency.

AC: What innovative eco-friendly technologies or practices have been introduced at The Langham, New York, and how have guests responded to them?

RB: We’ve been actively updating our policies to foster a more eco-conscious environment for both our guests and team members. Some of the initiatives we’ve implemented include switching from plastic to biodegradable bamboo room key cards, installing motion-sensor lighting in public and back-of-house areas, composting food waste, and investing in smart thermostats to enhance energy efficiency in guest rooms. Additionally, we’ve partnered with Vivreau to feature refillable glass water bottles in all guestrooms. After use, each water bottle is returned to our Vivreau station where it is machine washed, sanitized, and refilled. With this concept, The Langham, New York has been able to eliminate over 91,000 single-use plastics annually. Guests have been very receptive to these initiatives, as it gives them a sense of contributing to a greater cause by choosing to stay in a hotel that prioritizes sustainability.

AC: Luxury is often about creating unique, personalized experiences. How do you ensure that sustainability enhances, rather than detracts from, the guest experience at your hotel?

RB: Sustainability has become so prevalent in today’s society that guests have come to expect that their favorite brands are working to better themselves and become more environmentally responsible. At The Langham, New York we try and come up with creative and innovative ideas to incorporate sustainability into our guest experience. For example, we partner with many local food suppliers which not only helps to reduce our carbon footprint but allows guests to experience local New York cuisine. We also partner with eco-conscious wine brands giving our guests the chance to enjoy their drinks knowing they are contributing to a positive environmental impact.

AC: From your perspective, how has the definition of luxury evolved in recent years, particularly with the increasing demand for sustainability?

RB: Luxury is no longer just about staying in the nicest accommodations and eating the most expensive food – the idea has shifted to encompass a deeper sense of responsibility and mindfulness, especially with the growing focus on sustainability. When staying in a luxury hotel, of course guests expect well-appointed guestrooms, however, they are also looking for brands that align with their values and offer not just comfort, but transparency, eco-conscious practices, and a commitment to social and environmental good.

AC: The hospitality industry is highly competitive. How does The Langham, New York differentiate itself not just in luxury but also in sustainability?

RB: At The Langham, New York we pride ourselves on luxury service and hospitality. Of course, we offer elegantly appointed guestrooms and suites with high-end amenities and furnishings, an award-winning restaurant, a newly renovated fitness center, and exclusive access to The Langham Club, but our anticipatory service is what sets us apart in the luxury hospitality industry. Our dedicated staff go above and beyond to get to know each guest, remembering their names, preferences, and needs. This personalized approach creates a warm and welcoming atmosphere that inspires our guests to return to our property time and time again.

AC: What advice would you give to other hoteliers looking to incorporate sustainable practices while maintaining a luxury standard?

RB: Incorporating sustainable practices while maintaining a luxury standard is about finding the balance between environmental responsibility and delivering an exceptional guest experience. My advice would be to start small but make impactful changes. For example, partnering with locally sourced food producers, eliminating single-use plastics, and transitioning to energy-efficient LED lighting all make a huge difference to reduce your environmental footprint without compromising the guest experience.

Thank you, Mr. Richard Bussiere, for sharing your valuable insights and for continuing to lead The Langham, New York as a beacon of sustainable luxury.

Discover the award-winning elegance and eco-conscious hospitality of The Langham, New York, by visiting their official website: https://www.langhamhotels.com/en/the-langham/new-york/

Explore interviews by WLCC: https://worldluxurychamber.com/category/expert-articles-interviews/

Luxury property markets across 30 major financial hubs are anticipated to grow by an average of 1.6% in 2025, following a 2.2% increase in 2024, according to a recent forecast from Savills. However, the growth is far from uniform, with Dubai standing out as the frontrunner, projected to see a remarkable price increase of up to 10%.

Dubai: The Star Performer

Dubai is positioned as the world’s most promising luxury market for 2025. After experiencing a solid 6.4% growth in 2024, the city is expected to lead with double-digit price appreciation, cementing its status as a top destination for high-end real estate.

Other cities also forecasted to perform well include Madrid and Barcelona, where property values could rise by up to 5.9%. In 2024, Madrid experienced the most significant price increase among global cities, surging 9.4%, while Barcelona followed closely with an 8.6% uptick.

Regional Trends: Europe and Africa

In addition to Madrid and Barcelona, Lisbon, Sydney, and Cape Town are expected to see notable growth in 2025. These cities are attracting international investors with their combination of lifestyle appeal, economic stability, and high-quality luxury properties.

Asia: A Mixed Picture

Asia’s luxury property market presents a diverse outlook. Cities like Tokyo, Seoul, and Bangkok are predicted to experience continued growth in 2025, building on their robust performance last year. In 2024, luxury prices increased by 8.6% in Tokyo and 5.1% in Bangkok.

Conversely, mainland Chinese cities such as Shenzhen and Guangzhou saw price declines exceeding 4% in 2024, with further decreases expected this year. While Shanghai, Beijing, and Hangzhou may see some recovery, Hong Kong and Singapore are forecasted to face additional price drops.

The Americas: Stabilization and Recovery

In the United States, cities like Miami and New York, which experienced declining luxury property prices in 2024, are anticipated to rebound in 2025. Miami could see growth of up to 3.9%, recovering from a 1.2% decline last year, while New York’s luxury market is forecasted to rise by up to 1.9%.

However, Los Angeles presents a unique case. Although the city was initially included in Savills’s forecast as a recovery market, recent wildfires may disrupt its housing market dynamics, creating uncertainty around future trends.

London and Other Underperformers

London, which experienced flat growth in 2024, is projected to see a decline of up to 3.9% in 2025, making it one of the weakest performers alongside Hong Kong and Guangzhou.

Looking Ahead: Opportunities and Challenges in 2025

While the global luxury property market is expected to grow modestly in 2025, Dubai’s rapid price appreciation sets it apart as a leader in this space. Cities such as Madrid, Barcelona, and Tokyo also remain attractive options for investors, while markets in mainland China and parts of Europe may face challenges.

For further insights, visit Savills or explore the original report on Mansion Global.

Stay up to date on the latest luxury industry news: https://worldluxurychamber.com/category/expert-articles-interviews/

For C-suite leaders in the luxury industry, staying ahead of digital marketing trends is essential to maintaining relevance in an increasingly competitive and tech-driven market. As we enter 2025, the global luxury sector is undergoing a profound transformation, driven by technological advancements, shifting consumer expectations, and a greater emphasis on sustainability. Here’s a strategic overview of the key digital marketing trends that every executive in the luxury space needs to consider.

Hyper-Personalization: The Strategic Imperative

Luxury consumers now demand more than superior products—they expect personalized, high-touch experiences across every channel. C-suite leaders must champion the integration of AI and predictive analytics into their marketing strategies. These tools enable brands to deliver individualized experiences, from tailored recommendations to VIP-only offers, fostering deeper customer loyalty. Executives should ensure that personalization efforts align seamlessly with brand values while leveraging first-party data to enhance privacy compliance.

Strategic Opportunity: Develop cross-functional teams to implement AI-driven CRM platforms and real-time customer insights for a 360-degree view of the consumer.

Web3 and Blockchain: Building Trust and Exclusivity

Web3 technologies are no longer experimental; they are becoming foundational to the luxury ecosystem. Blockchain’s ability to ensure authenticity is invaluable in a market where counterfeiting erodes trust. Moreover, NFTs offer an innovative way to engage loyal customers through exclusive digital ownership. C-suite executives should evaluate how these tools can be integrated into loyalty programs, digital collectibles, and provenance tracking systems.

Strategic Opportunity: Position blockchain initiatives as both a trust-building tool and a differentiator in the digital realm.

Sustainability-Driven Narratives: A Leadership Mandate

Luxury consumers, especially Gen Z and Millennials, prioritize sustainability as a key factor in their purchasing decisions. For the C-suite, this is an opportunity to lead by embedding sustainability into the company’s marketing and operational strategies. Executives should ensure that digital campaigns authentically showcase efforts in carbon neutrality, ethical sourcing, and circularity. Authenticity is paramount, as greenwashing risks damaging brand equity.

Strategic Opportunity: Integrate sustainability metrics into your marketing KPIs and collaborate with communications teams to create transparent, data-backed campaigns.

Immersive Digital Experiences: Investing in XR Technologies

Luxury thrives on exclusivity and immersion, and extended reality (XR) technologies—such as AR and VR—are redefining how brands deliver this at scale. Whether offering virtual showrooms or AR-based personalization tools, these innovations allow consumers to interact with products on their own terms. C-suite leaders should allocate resources to XR initiatives that bridge physical and digital touchpoints, enhancing accessibility without diluting the brand’s exclusivity.

Strategic Opportunity: Partner with leading tech firms to develop immersive experiences that showcase flagship offerings in new and engaging ways.

Evolving Influencer Strategies: Micro, Nano, and Virtual

Influencer marketing remains vital, but the focus is shifting toward authenticity and niche engagement. While celebrity endorsements provide broad reach, micro and nano-influencers connect deeply with specific segments, driving trust and credibility. Virtual influencers—AI-generated personas—offer another frontier for curated storytelling. Executives should refine influencer strategies to ensure alignment with brand narratives and consumer expectations.

Strategic Opportunity: Invest in data-driven influencer identification tools to maximize ROI and engage niche audiences effectively.

Social Commerce: From Engagement to Transaction

The convergence of social media and e-commerce is reshaping the luxury buying journey. Platforms like Instagram and TikTok now offer direct shopping functionalities, blurring the lines between inspiration and purchase. For executives, this trend represents an opportunity to reduce friction in the sales funnel while elevating the brand’s social media presence.

Strategic Opportunity: Empower marketing teams to integrate shoppable content strategies into omnichannel campaigns for seamless consumer journeys.

Voice and Visual Search: Preparing for the Next Wave

Voice and visual search technologies are becoming integral to how consumers discover and engage with luxury brands. From voice-activated shopping assistants to image-based searches, the future of digital marketing lies in ensuring products and services are optimized for these mediums. Leaders should drive innovation in content creation and SEO strategies to capture these emerging search behaviors.

Strategic Opportunity: Reallocate budget to optimize digital assets, ensuring they are discoverable via voice and visual search platforms.

Virtual Influencers: A Strategic Frontier

Virtual influencers offer a controlled, consistent way to connect with younger, tech-savvy demographics. These AI-created personas align perfectly with brand aesthetics and messaging, eliminating risks associated with human influencers. As pioneers in digital storytelling, virtual influencers can extend the brand’s presence into emerging spaces like the metaverse.

Strategic Opportunity: Pilot campaigns featuring virtual influencers to gauge consumer engagement and brand fit.

Localization at Scale: Balancing Global and Regional Strategies

While luxury brands operate globally, localized marketing is key to resonating with diverse consumer bases. This requires investment in region-specific content, geo-targeted campaigns, and local influencer partnerships. C-suite executives should advocate for a hybrid approach that balances global brand consistency with regional relevance.

Strategic Opportunity: Empower regional teams with tools and resources to execute localized campaigns while maintaining oversight for brand consistency.

Privacy and Ethics: Building Consumer Trust

Data privacy is a growing concern, and luxury consumers demand ethical marketing practices. With regulations tightening, executives should prioritize transparency in data collection and usage. Shifting to first-party data strategies—such as exclusive memberships and interactive digital experiences—can provide actionable insights while respecting privacy.

Strategic Opportunity: Align marketing and legal teams to ensure compliance with evolving privacy standards while maintaining consumer trust.

Leading Through Innovation and Authenticity

For the C-suite, 2025 is a year to lead with purpose and innovation. By embracing these trends, luxury brands can create meaningful connections with their audiences, drive sustainable growth, and maintain their position at the pinnacle of the market. Success will depend on a strategic balance of technology adoption, ethical leadership, and a relentless focus on delivering value to the discerning luxury consumer.

Stay up to date on the latest trends: https://worldluxurychamber.com/insights-news/

As the World Luxury Chamber of Commerce (WLCC) continues to drive innovation and excellence in the global luxury sector, it welcomes Mr. Bob Kharazmi to its prestigious board. With a distinguished career spanning decades in the luxury hospitality industry, Mr. Kharazmi has been at the forefront of transformative strategies, market expansions, and service excellence across the United States, Europe, the Middle East, and Asia.

In this exclusive interview, Alexander Chetchikov, President of WLCC, delves into Mr. Kharazmi’s remarkable journey, his insights into the evolving luxury industry, and his vision as a board member of the World Luxury Chamber of Commerce.

Alexander Chetchikov: What inspired you to dedicate your career to the luxury hospitality industry, and how has this passion shaped your professional journey?

Bob Kharazmi: I was introduced to the hospitality industry through a friend who introduced me to the Ritz -Carlton during its early days. I quickly connected with their core values, known as the Gold Standards, which resonated deeply with my own. This alignment inspired me to remain with the company for many years.

As we became part of Marriott International, I had the incredible opportunity to travel the world, opening and operating luxury hotels under the Ritz-Carlton brand and later other brands from Starwood like St.Regis, W, and Luxury Collection. The values instilled by the Ritz -Carlton not only shaped my professional journey but also profoundly impacted me personally.

AC: In your expansive career, you’ve worked across diverse markets such as the Middle East, Europe, Asia, and North America. How has this global perspective influenced your approach to luxury hospitality?

BK: I was fortunate to travel to many countries and cities around the world, establishing hotel operations in diverse markets. A major focus was blending the company’s culture with the local culture, ensuring that we respected and incorporated local traditions. My extensive travels provided me with insights into how different parts of the world perceive luxury and their curiosity about experiencing luxury in other regions.

AC: The luxury industry is increasingly focusing on sustainability and social responsibility. In your opinion, how can luxury hospitality brands lead the charge in these areas?

BK: Not just Luxury industry brands but any business should practice sustainability and social responsibility.

Speaking of the luxury industry, they should be a role model in this area by:

• Implementing energy-efficient technologies, reducing waste, and sourcing sustainable materials.
• Engaging in fair trade and hiring locally, selecting local talents was our approach as we were growing outside of the U.S.
• Offering consumers eco–friendly options and educating them on sustainability efforts.

By embedding these principles luxury brands can lead with purpose and set industry standards.

AC: You have a remarkable track record of building strong investor relationships. What advice would you give to emerging leaders in the luxury industry on fostering meaningful collaborations?

BK: I will refer to Stephen Covey’s concept of “Win-Win” with regard to collaboration between businesses.

Any business or contract that is designed one-sided would never last long and most of the time end in dispute. Having the interest of both sides and trying to accommodate all these concerns and needs of the other side, and trying to accommodate all those concerns in the discussions is critical for meaningful collaborations and sustainable relationships.

AC: With WLCC’s emphasis on initiatives like the Luxury People Magazine, what opportunities do you see for shaping the narrative of the global luxury market?

BK: WLCC’s purpose is the real response to this question.

I think that fostering a network of leading luxury brands encourages partnerships that drive the industry forward, highlights luxury’s role in setting trends, and underlines the importance of shared values and goals in maintaining a vibrant and sustainable luxury market.

AC: In your experience, how has the definition of “luxury” evolved over the years, and what trends do you foresee shaping its future?

BK: In my view, luxury is a word that has been overused to describe trends or products that are far from what I perceive as luxury.

Luxury is not a trend whereas fashion for example is. One can find luxury within fashion through fabric, design, and know-how. Everyone has unique preferences, taste and what one person considers luxurious may not be the same for another.

The characteristics of luxury are quality, detail, exclusivity, and rarity. Luxury must have a root or in other words culture.

In the travel industry, luxury is predominantly defined by unique experiences- immersing oneself in the local culture, actively participating in, and contributing to the community, and exploring rare off-the-beaten-path destinations.

These elements combine to create a sense of true luxury for discerning travelers.

---

Mr. Bob Kharazmi’s insights reveal a deep understanding of the luxury industry’s complexities and an inspiring vision for its future. As a WLCC board member, his expertise will undoubtedly elevate the chamber’s mission and influence within the global luxury landscape. With a commitment to innovation, collaboration, and sustainability, Mr. Kharazmi exemplifies the leadership needed to shape the next chapter of luxury.

Stay tuned for more updates from WLCC and its influential board members as they continue to redefine excellence in the luxury sector.

To learn more about WLCC, visit https://worldluxurychamber.com/

The December holiday season offers luxury brands a prime opportunity to captivate their audience, increase brand visibility, and drive sales. This time of year is synonymous with indulgence, gift-giving, and creating memorable experiences—values that align perfectly with the ethos of luxury. Here’s how brands can make the most of the festive period to connect with their clientele and achieve marketing success.

Create a Sense of Exclusivity

The allure of exclusivity is central to luxury branding. Use the holiday period to launch limited-edition products, exclusive experiences, or bespoke services. Highlight these offerings as available for a short time or in limited quantities to evoke a sense of urgency and desire. Personalized packaging, holiday-specific designs, or co-branded collaborations can add an extra layer of uniqueness, enhancing their appeal as the perfect holiday gift.

Elevate Storytelling Through Festive Campaigns

The holidays evoke strong emotions, making it an ideal time to tell compelling stories. Develop campaigns that blend your brand’s narrative with the season’s themes—family, gratitude, and celebration. High-quality visuals, cinematic advertisements, and heartwarming messages can create a lasting impression. Consider engaging with digital platforms like Instagram or TikTok to share these stories through reels, interactive polls, or behind-the-scenes content showcasing craftsmanship and attention to detail.

Focus on Experiential Marketing

Luxury customers seek more than products; they desire experiences. Host exclusive holiday events such as private shopping evenings, cocktail parties, or luxury workshops tailored to your clientele. For brands with physical stores, transform your space with exquisite holiday décor to create an immersive environment. Alternatively, virtual events, such as a live-streamed champagne tasting or an online styling session, can help reach a broader audience while maintaining exclusivity.

Leverage Social Proof Through Influencer Collaborations

Collaborating with influencers and tastemakers is a powerful way to amplify your message during the holiday season. Partner with individuals who embody your brand’s values to showcase your products as must-have gifts. Encourage influencers to share their own holiday rituals with your brand woven into the narrative. Authentic endorsements can build trust and inspire their followers to engage with your offerings.

Enhance the Digital Shopping Experience

E-commerce becomes especially critical during the holiday season, with many customers looking for convenience. Invest in a seamless online shopping experience by offering curated gift guides, virtual concierge services, and expedited shipping options. Augmented reality (AR) features, like virtual try-ons or 3D product previews, can elevate the experience, allowing customers to explore products in an engaging and interactive way.

Give Back Through Charitable Initiatives

Many customers gravitate toward brands that give back during the holiday season. Launch a charitable campaign aligned with your brand values, such as donating a portion of the proceeds to a meaningful cause. This not only reinforces your brand’s social responsibility but also resonates with customers who value making a positive impact.

Utilize Data for Personalization

The holiday season is an excellent time to use customer data to deliver personalized experiences. Tailor email campaigns with personalized product recommendations based on past purchases. Use retargeting ads to remind customers of items they’ve browsed, and incorporate festive messaging to re-engage their interest.

Capture the Post-Holiday Audience

While the season culminates in December, the impact of a strategic campaign can extend into the new year. Promote exclusive after-holiday sales or experiences to retain customer engagement and loyalty. Use the insights gathered during the holiday period to refine future campaigns and strengthen customer relationships.

By integrating creativity, emotion, and innovation, luxury brands can turn the holiday season into an extraordinary opportunity to connect with their audience. The key is to focus on creating unique, memorable moments that align with the aspirations and desires of your clientele—ensuring your brand stands out as the ultimate choice for holiday indulgence.

Explore more news and insights from WLCC: https://worldluxurychamber.com/category/wlcc-news-updates/

In the world of luxury hospitality, David Kianni personifies excellence. Recognized among the Top 100 Hotel General Managers of the World for 2024, his journey from aspiring doctor to leading one of Panama’s most iconic hotels is as inspiring as it is impressive. As General Manager of the Sofitel Legend Casco Viejo Panama City, Mr. Kianni has redefined luxury experiences in the region, making his leadership and vision a key point of interest for luxury industry professionals and high-net-worth individuals alike. 

Leading this discussion is Alexander Chetchikov, President of the World Luxury Chamber of Commerce, a global expert in luxury excellence. With more than 16 years of experience in identifying and promoting the world’s top luxury brands through the esteemed Luxury Lifestyle Awards, Chetchikov offers a profound knowledge of the luxury sector and its constant evolution. 

In this exclusive interview, we delve into the mind of Mr. Kianni, exploring his unique career path, his views on the evolving landscape of luxury hospitality, and his thoughts on creating unforgettable client experiences. 

Alexander Chetchikov: Your journey to becoming a top-tier general manager, recognized as among the TOP 100 Hotel General Managers of the World in luxury hospitality is fascinating, especially considering your initial goal of becoming a doctor. Could you share with us how this transition from medicine to hospitality came about, and how your early experiences shaped your leadership style? 

David Kianni: My passion has always been centered around caring for people. Initially, I aspired to become a doctor and hospital administrator, which led me to pursue a BS in Biology. However, personal experiences, including witnessing a loved one spend an extended period in the hospital, shifted my focus. While I ultimately moved away from a career in medicine and hospital management, I found a new path to channel my dedication to people—through the world of hotels and hospitality. This shift allowed me to nurture my passion for care and connection in a different but equally meaningful environment. 

AC: Sofitel Legend Casco Viejo is known for blending historic elegance with modern luxury. What do you believe is the secret to balancing tradition with innovation in a luxury hotel, and how do you ensure this balance is reflected in the guest experience? 

DK: Prior to the hotel opening, in collaboration with the corporate Marketing team, we developed a concept called “The Cultural Link.” This initiative established a connection between the brand, the hotel, the destination, and its history, forming the foundation of the hotel’s identity and narrative. 

“The Cultural Link” has been instrumental in ensuring the hotel embodies both the local culture and the unique Sofitel Legend brand attributes, including the French art de vivre. It has also guided our operational strategy, bringing purpose and cohesion to touchpoints throughout the guest journey while serving as a central storytelling tool. 

AC:  The luxury hospitality sector is constantly evolving to meet the demands of discerning travelers. What key trends do you foresee shaping the future of luxury hotels, and how is Sofitel Legend Casco Viejo positioning itself to stay ahead of the curve? 

DK: Adaptability to culture and cultural changes, including Diversity, Equity, and Inclusion (DE&I), as well as a strong emphasis on Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles, has become a crucial expectation among discerning travelers. My team and I are deeply committed to fostering DE&I within our operations. For example, I am proud to share that more than 40% of our hotel leadership positions are held by women. 

In terms of CSR and ESG, we are the only luxury hotel in Panama to hold the prestigious Green Key Certification, a testament to our unwavering commitment to sustainability. Additionally, we are actively engaged in social and community outreach, including a mentorship program for the local indigenous community, reflecting our dedication to meaningful impact. 

Wellness and well-being have also emerged as key priorities for luxury travelers, evolving far beyond traditional spa treatments. We recognize this shift and provide holistic wellness solutions that extend to every aspect of the guest experience. For example, our “Art of Sleep” initiative focuses on elements such as the perfect bed, carefully controlled lighting, soothing background music, and more to ensure restorative rest. Furthermore, we cater to wellness trends by offering balanced nutrition, soul-healing activities, and personalized well-being experiences tailored to our guests’ preferences. 

AC: Personalization is increasingly important for high-net-worth individuals when selecting luxury accommodations. Could you elaborate on how you and your team personalized experiences that resonate deeply with your guests and elevate their stay beyond their expectations

DK: We take great pride in our service culture, known as “Cousu Main,” which means “tailor-made” in French. Through this approach, our hotel ambassadors—our colleagues—subtly observe each guest by seeing, hearing, and learning about them to understand their preferences, wishes, and special moments. 

As our ambassadors gain deeper insights into each guest, opportunities to craft unique moments are uncovered, paving the way for unforgettable experiences, personalized touches, and cherished memories. 

AC: In your experience, what defines true luxury in hospitality today, and how has the definition of luxury changed over the past decade in the eyes of affluent travelers?

DK: Globalization, the rise of the internet and social media, and the rapid shift in generational mindsets are reshaping the concept of luxury, giving it a broader, more multidimensional perspective. Traditionally associated with quality, comfort, and elegance, luxury today is increasingly centered around experiences—especially those that foster learning, self-expression, and a sense of purpose beyond exclusivity and indulgence. 

Modern luxury is now defined by personalization and care, offering guests an immersive journey that explores the stories, traditions, and essence of a destination. 

AC: Sustainability is becoming an integral part of the luxury experience. How does Sofitel Legend Casco Viejo incorporate eco-conscious practices without compromising the sense of indulgence and pure luxury that your guests expect?

DK: I do not believe that by incorporating eco-conscious practices one risks compromising the sense of indulgence and pure luxury.  For example, we have eradicated single-use plastics in every aspect of our operation, replacing them with premium quality eco-friendly alternatives, which are readily available.  

Our culinary philosophy also prioritizes sustainability. One notable example is our Food Waste Management initiative, through which we decided to offer our guests a plated breakfast instead of a buffet. As a result, we have not only improved the quality of our breakfast offerings but also reduced food waste by 25%. 

In addition, our culinary team is dedicated to sourcing ingredients locally, supporting regional farmers and producers to ensure that only the freshest, most sustainable ingredients are used in our kitchens. This practice enhances the dining experience, bolsters the local economy, and reduces our carbon footprint. 

AC: The luxury industry thrives on innovation. Could you share some of the most innovative practices or technologies you’ve introduced at Sofitel Legend Casco Viejo that have enhanced the guest experience or optimized hotel operations?

DK: Technology has revolutionized the hospitality industry, mainly in improving operational efficiency and guest experiences. We have been taking advantage of these innovations from Mobile check-ins to online booking platforms, to contactless services, allowing for seamless guest interactions and reducing the need for physical touchpoints. 

AC: Leadership in the luxury sector requires a unique skill set. What qualities do you believe are most important for leading a successful team in luxury hospitality, and how do you inspire your staff to deliver world-class service consistently?

DK: GMs are known to be the ultimate ambassadors, representing the hotel and its brand. They serve as gracious hosts, curating unforgettable experiences for guests, and as entrepreneurs, creating opportunities that ensure the long-term success of the hotel. Leadership today is more focused than ever on a passion for people and the industry, a dedication to excellence, an unwavering commitment to guest satisfaction, and a strong emphasis on sustainability and CSR consciousness. 

I inspire my team by setting clear, high expectations, emphasizing effort, and articulating key objectives in a straightforward manner. I encourage intelligence, rational thinking, and thoughtful problem-solving. I also recognize achievements and reward strong performance, while providing personalized attention to each employee, treating them as individuals through coaching and guidance. By embodying authenticity, elegance, and a passion for excellence, I aim to set the tone for a culture of superior service and professional fulfillment. 

Of course, as we strive to improve our KPI results

AC: Finally, looking ahead, what are your long-term visions for Sofitel Legend Casco Viejo, and what legacy do you hope to leave in the global luxury hospitality landscape?

DK: In Paris and Panama City landmark historic centers, there is a fruitful dialogue between history and vibrant contemporary life. My role as the General manager of the Sofitel Legend Casco Viejo has been one of the greatest honors and achievements of my hospitality career.  I have been the leader in charge of the restoration of this historical and patrimonial building, converting it to the 6th Sofitel Legend hotel in the world, where the best of the past and the present meet.  A hotel in which a one-of-a-kind epicurean and cultured experience surprises you by being simple yet sophisticated, glorious yet soothing, emotional yet intellectual.  

The success of this hotel since its recent opening and the recognition that it has received from numerous accolades and awards has positioned the hotel on the global luxury hospitality landscape and has earned it the title as the best hotel in Panama. My long-term vision for this hotel is to ensure its continued success while solidifying its position as the market leader in Panama and one of the best hotels in the world. 

In conclusion, David Kianni’s astonishing journey from aspiring physician to one of the world’s top hotel general managers reflects his passion, resilience, and visionary leadership. Through his innovative approach at Sofitel Legend Casco Viejo Panama City, he continues to redefine luxury hospitality, creating unforgettable experiences that blend tradition with modern sophistication. As he looks toward the future, his dedication to excellence and sustainability ensures that both his legacy and the hotel’s reputation will remain at the forefront of the luxury industry for years to come. Visit https://www.sofitel-legend-panama.com/ to find out more.  

Untold Japan is more than just a luxury travel company – it’s a bridge between Japan’s timeless traditions and the discerning modern traveler. At its helm is Joshua Lassman-Watts, whose mission goes beyond curating bespoke travel experiences. Untold Japan partners with local artisans, breathes life into forgotten communities, and champions sustainability in every journey.  

In this exclusive interview conducted by Alexander Chetchikov, President of the World Luxury Chamber of Commerce, Joshua takes us behind the scenes of Untold Japan. He reveals its unique approach to blending luxury, authenticity, and purpose while showcasing what makes it a top choice for travelers from the USA and UK seeking unparalleled, money-can’t-buy experiences. 

Alexander Chetchikov: Untold Japan has earned a stellar reputation for its distinctive approach to luxury travel and was named Best Luxury Tour Operator in Tokyo, Japan. Could you share the story behind how the company originated? 

Joshua Lassman-Watts: In November 2022, after losing my third job due to the pandemic, I sat down with Christian, our COO. Christian, an experienced tour guide in Japan for over ten years, shared my belief that Japan would likely reopen once the pandemic settled. With that in mind, we aimed to create something in time for the reopening. 

Over the next four months, we dedicated ourselves entirely to building Untold Japan, working seven days a week, almost around the clock, to develop a website and a detailed plan. Our vision wasn’t just to start a luxury tour company but to share our passion for this incredible country. 

I’ve lived in Japan for 16 years, and Christian has been here for over a decade. Our goal was never to simply guide people along the standard golden route. That’s where the name Untold Japan came from. Over the years, I’ve had the privilege of experiencing so much and meeting incredible people who have introduced me to unique and lesser-known sides of Japan. We wanted to give something back to the country that has become our home. 

Two years later, our team has grown to 21 people, and we’re continuously building on our success. 

We chose to focus on the luxury side of travel because many parts of Japan are best suited for smaller groups. Large tour groups often miss out on the intimate and meaningful experiences that make Japan so special. By focusing on luxury travel, we’re able to connect people with these authentic opportunities while maintaining the quality and personal touch they deserve. 

AC: How do you personally define a true luxury travel experience, and what sets it apart in today’s market? 

JLW: My idea of luxury in Japan differs from what many might traditionally imagine. It’s not just about five-star resorts and fine dining. For me, luxury is about opening doors—providing access to places and experiences that are typically out of reach. This concept is even reflected in our company logo, inspired by Japanese sliding doors. 

Through our work and the relationships we’ve cultivated, we’ve been able to open these metaphorical doors, curating exclusive experiences for our guests. The essence of what we offer is access—connecting people with unique and meaningful opportunities they couldn’t experience on their own. 

At the same time, we ensure every aspect of their journey meets the highest standards. From the hotels they stay in to the places they explore and the local dining experiences they enjoy, every detail is meticulously crafted to align with the quality our guests expect and deserve. 

AC: Your work with local artisans and community rebuilding is inspiring. Can you share an example of a project Untold Japan has supported and how it has impacted the community? 

JLW: We’re involved in several projects aimed at positively impacting local communities. One of these is our Untold Hotels initiative, which focuses on community revitalization. Many regional areas in Japan are working hard to preserve traditions while rebuilding their communities, and our partnerships play a role in supporting this mission. 

For instance, in Mie Prefecture, pearl farming is a centuries-old tradition that is slowly disappearing due to the challenges the community faces in sustaining it. By collaborating with local communities, we provide our guests with the opportunity to visit places like this instead of the typical tourist destinations. 

This not only offers our guests a unique chance to witness these traditions firsthand but also allows them to gain a deeper appreciation of the efforts these communities are making to preserve their heritage. Through these experiences, we aim to create meaningful connections and support the preservation of Japan’s rich cultural legacy. 

AC: For travelers from the USA and UK, what sets Untold Japan apart from other luxury travel providers? Can you give us a glimpse into the exclusive experiences they can enjoy? 

JLW: The essence of our exclusivity lies in opening doors that are typically inaccessible. In Japan, it’s not just about how much money you have—it’s about the relationships you build and the trust you earn through meaningful connections. 

Take, for example, a dinner with geisha. While many platforms offer this kind of experience at various price points, the geisha house we collaborate with is the oldest in Japan—and they work exclusively with us. This relationship exists because I was introduced to them through a highly respected client of the house, someone I met through a mutual friend. 

Building that trust took time and genuine effort. No matter how much money someone has, without the right relationships, these opportunities remain out of reach. Thanks to the connections we’ve nurtured, we can arrange access to places and experiences that would otherwise be impossible to enjoy. 

Another example is our work with artisans and local craftsmen, which ties into our commitment to community building and revitalization. In the mountains near Matsumoto, we collaborate with a highly skilled woodworker whose talent is nearly impossible to discover independently. I learned about him through a trusted contact and spent time at his remote workshop, which is nestled an hour and a half into the mountains. Now, we can bring our clients there to meet him, see his craft, and gain insights into his world—an experience no standard itinerary could replicate. 

This level of bespoke experience is something most travel agencies simply can’t offer. At Untold Japan, we go beyond the usual itineraries to create truly unique and personal journeys that our clients won’t find anywhere else. 

AC: Sustainability is a key aspect of your mission. How do you balance providing luxury experiences with ensuring environmental and cultural preservation? 

JLW: Through our Untold Hotel project, we’re deeply committed to sustainability, ensuring that every element of the experience is 100% eco-friendly. Japan continues to face challenges with plastic bottles and excessive packaging—issues that require action at the government level. 

At Untold Japan, we focus on what we can directly influence: moving away from overcrowded tourist areas and fostering connections with local craftsmen. For us, sustainability begins with supporting these local communities. 

We introduce our guests to unique places where their visit contributes to preserving traditions and supporting small businesses. At the same time, we encourage our clients to minimize waste during their travels. 

Our goal is to provide a balanced mix of experiences. One day, guests might enjoy high-end, Michelin-star dining, and the next, they could visit a local eatery that serves well-sourced, locally prepared meals. This approach not only enriches the travel experience but also ensures that we’re contributing positively to the environment and the cultural fabric of the communities we visit. 

AC: Artisanal craftsmanship is deeply rooted in Japanese culture. How does Untold Japan incorporate this into the travel experiences you offer, and why is it important to you? 

JLW: Our studio plays a vital role in our work, serving as a space where we collaborate with a wide range of local artisans. From pottery and glassware to woodwork and leatherwork, the sheer number of skilled craftsmen across Japan is truly extraordinary. 

For instance, I recently had the honor of meeting a ninth-generation puppet master, the last person currently creating puppets using this traditional method. Engaging with these craftsmen is about more than just observing their work—it’s about preserving their craft and legacy. 

Although he is the last of his generation, he has an apprentice. By sharing his art with a broader audience, we hope to help him inspire and train more apprentices, ensuring that this centuries-old tradition does not vanish in the face of modern technology. 

For me, it’s about striking a balance between showcasing these remarkable artisans and their work while actively contributing to its preservation. It also raises an important question: In 100 years, will there still be a 15th-generation puppet master carrying on this tradition? 

AC: At the World Luxury Chamber of Commerce, we’ve observed that Japan is an incredibly popular destination among discerning travelers from the USA and UK. Why do you think Japan captivates these travelers so profoundly, and how do you tailor your offerings to meet the tastes and expectations of clients from these regions? 

JLW: Every tour we create is entirely unique. The key to our approach lies in the time we spend with our clients, engaging in thoughtful, back-and-forth communication to ensure that each itinerary is specifically designed to meet their tastes and expectations. 

Our team of guides and travel experts consists of both expats and Japanese citizens who have lived in Japan for at least five years, immersing themselves deeply in its culture, history, and diverse regions. Their collective expertise allows us to craft experiences that are both authentic and exceptional. 

We also prioritize collaboration within our team. Regular research meetings give us the opportunity to exchange ideas, explore new possibilities, and continually enhance the experiences we offer. 

This tailor-made approach requires a great deal of effort, but it ensures that every journey we design meets the highest standards of quality and provides an unforgettable experience for our clients. 

AC: What’s next for Untold Japan? Are there any exciting new initiatives or partnerships that your global audience should know about? 

JLW: We’re continually working on expanding our hotel division, which is a significant project for both me and the team. A major focus of this effort is building strong relationships with local communities across Japan. We have several projects in the pipeline and are always seeking innovative ways to grow and expand our reach. 

Interestingly, we’ve done zero PR within Japan to date. Despite this, in the past few months, several Japanese agencies and companies have approached us with partnership opportunities. For instance, we’ve received inquiries from Japan Heritage, Suntory, and the Asakusa Association of Corporations. These collaborations aim to promote and bring more travelers to the lesser-known regions of the country, showcasing their unique charm and heritage. 

As Joshua Lassman-Watts has shared, Untold Japan is redefining the essence of luxury travel by seamlessly blending exclusivity with purpose. The company offers travelers from around the globe unparalleled access to Japan’s hidden wonders. Through a steadfast commitment to sustainability, support for local artisans, and the creation of bespoke experiences that transcend the ordinary, Untold Japan invites discerning travelers to not only explore but also form a deeper connection with the very heart of Japan. 

Thank you, Joshua, for taking the time to share your inspiring journey and vision with us. We wish Untold Japan continued success in crafting unforgettable experiences and making a meaningful impact on the world of luxury travel. 

To learn more, visit https://www.untold-japan.travel/

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Anita Streich, Managing Director of ATC African Travel Concept. RecognizeIn this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Anita Streich, Managing Director of ATC African Travel Concept. Recognized as Southern Africa’s Best Luxury Safari Tour Operator, ATC specializes in creating unforgettable, bespoke safari experiences across premier wildlife destinations. Anita shares insights on ATC’s dedication to personalized travel, conservation, and innovation, offering an in-depth look at the luxury safari industry’s future and the exceptional experiences ATC delivers.

Alexander Chetchikov: Anita, luxury safari travel has evolved significantly in recent years. How would you say the modern definition of luxury in safari experiences has changed, and in what ways has ATC African Travel Concept contributed to this transformation?

Anita Streich: Today’s luxury safari is more than just exclusive accommodations; it’s about providing immersive, transformative experiences that bring clients closer to the essence of Southern Africa. At ATC, we’ve embraced this evolved definition of luxury by combining comfort and elegance with a genuine connection to the land, wildlife, and cultures that define our region. Our goal is for clients to experience the majesty of the African wilderness with unparalleled service, while also feeling a sense of place and purpose in each destination. Through this approach, we offer an experience that is both authentically African and truly luxurious.

AC: ATC has built a stellar reputation for its bespoke safari experiences. Can you walk me through the process of designing these highly personalized journeys?

AS: Creating a bespoke journey for each client starts with understanding their unique vision of a perfect safari. From adrenaline-seeking adventures to serene retreats, our planning process takes every preference into account. Our team consults closely with each client, tailoring itineraries that reflect individual interests, whether it’s tracking the Big Five, indulging in local cuisine, or enjoying secluded beach escapes in Mozambique. By leveraging our deep regional expertise and exclusive connections, we craft journeys that not only meet but exceed the expectations of even the most discerning travelers.

AC: With sustainability playing an increasingly vital role in luxury tourism, how does ATC incorporate conservation and community support into its operations?

AS: Sustainability is central to ATC’s mission. We’re deeply committed to conservation and community upliftment, and our partnerships with local initiatives are a reflection of that. Projects like Ocean View Primary School and Kerith Retreat exemplify our dedication to making a positive impact. We also work to minimize environmental impact through practices like sourcing locally and reducing waste. Each safari is designed to be respectful of the natural environment and to support the communities who steward these lands, allowing our clients to enjoy a meaningful and responsible travel experience.

AC: Could you share some lesser-known destinations in Southern Africa that you believe would captivate high-net-worth travelers seeking exclusivity and novelty?

AS: While iconic destinations are always appealing, there are hidden gems in Southern Africa that offer a fresh perspective on luxury travel. Zambia’s remote wildlife reserves and walking safaris provide a thrillingly intimate encounter with nature, while Mozambique’s pristine coastlines offer a serene contrast to the bush experience. For those seeking exclusivity and novelty, we recommend exploring these lesser-known destinations where luxury blends seamlessly with solitude and natural beauty. These places allow our clients to experience Africa’s magnificence in its purest form, away from the crowds.

AC: As someone who has led ATC to such success, what do you consider the most important leadership qualities for achieving and maintaining a position of influence in luxury travel?

AS: Leading ATC has shown me that success in luxury travel requires vision, adaptability, and a commitment to integrity. It’s essential to stay attuned to client needs and market trends while remaining true to our core values of respect for people, culture, and nature. A great leader in this industry must not only inspire a team to deliver exceptional service but also foster a sense of responsibility toward the communities and ecosystems we engage with. This balance of passion and ethical commitment is what has allowed ATC to thrive and stand out.

AC: ATC offers everything from traditional safari experiences to more thrilling adventures. What are some of the most unique or unconventional options clients can enjoy with ATC?

AS: ATC specializes in creating safari experiences that go beyond the traditional, offering clients a diverse array of activities across Southern Africa. From exclusive, guided bush walks to private culinary experiences showcasing local flavors, each activity is designed to immerse clients in the richness of the region. Our guests can enjoy everything from game drives and scenic river cruises to cultural tours that highlight Southern Africa’s vibrant heritage. In addition, ATC prioritizes sustainable practices, ensuring that these unique experiences support local communities and preserve the natural beauty of the areas we explore. By combining adventure with luxury, we create unique opportunities for travelers to experience Africa’s diverse landscapes, wildlife, and cultures in unforgettable ways.

AC: How would you describe the profile of today’s luxury safari traveler? What unique demands or preferences have you noticed, and how has ATC adapted its offerings to meet these expectations?

AS: Today’s luxury safari traveler is looking for more than just high-end accommodations—they seek authenticity, privacy, and sustainability. Our clients want to engage deeply with their surroundings, enjoying exclusive access to private reserves and personalized itineraries that speak to their individual interests. ATC has adapted to these demands by focusing on creating meaningful experiences that honor the natural and cultural heritage of Southern Africa. We find that travelers today want to feel that their journey leaves a positive impact, which is why we emphasize responsible tourism practices throughout our operations.

AC: Looking to the future, where do you see the luxury safari sector headed over the next five years? What trends or initiatives do you think will shape this market, and how is ATC positioning itself to lead these changes?

AS: The next five years will see a continued shift toward sustainability, privacy, and innovation in the luxury safari sector. Travelers will increasingly seek eco-conscious options and high-tech conveniences that enhance their safari experiences without detracting from the authenticity of the journey. ATC is preparing for this future by embracing sustainable practices and developing exclusive offerings that cater to evolving preferences. By staying ahead of these trends, we aim to set the standard for luxury safaris, ensuring our clients experience the best that Southern Africa has to offer.

This conversation with Anita Streich reveals ATC African Travel Concept’s focus on blending luxury with authenticity in every safari experience. Through her insights, we see ATC’s dedication to personalized service, environmental stewardship, and innovation—key elements that set ATC apart in the world of luxury travel. As Southern Africa’s leading safari tour operator, ATC creates unforgettable journeys that allow travelers to explore iconic destinations and witness extraordinary wildlife while making a positive impact. Discover your own African adventure at https://www.africantravelconcept.com/

When it comes to luxury real estate, a few names stand out like Abbas Sajwani, the visionary founder and CEO of AHS Properties. With a keen understanding of the ultra-luxury real estate market, Abbas has made significant strides since launching his company in 2021. Under his leadership, AHS Properties has quickly gained recognition for creating exquisite, bespoke living spaces tailored for ultra-high-net-worth individuals.

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Abbas to explore the nuances of luxury today, the impact of digital transformation, and the future of high-end living. Together, they will delve into Abbas’s journey, his insights on the luxury real estate market, and the innovative spirit that drives AHS Properties forward in an ever-changing industry.

Alexander Chetchikov: In your perspective, how has the definition of luxury evolved in recent years, particularly in light of changing consumer expectations and societal values? What does “luxury” mean to you today?

Abbas Sajwani: The definition of luxury has shifted significantly in recent years, driven by changing consumer expectations and societal values. Traditionally, luxury was synonymous with opulence—grand estates, expensive materials, and exclusive brands. However, contemporary consumers, particularly millennials and Gen Z, prioritize experiences, sustainability, and authenticity over materialism. This is supported by research. A 2023 report by Bain & Company, has observed that the global luxury market is projected to reach €1.2 trillion by 2025, with a notable increase in demand for personalized experiences and eco-conscious products. Additionally, the rise of the “experience economy” has prompted luxury brands to rethink their offerings, focusing on meaningful interactions and exceptional service.

Today, luxury transcends traditional definitions. It embodies a unique blend of quality, craftsmanship, and exclusivity while being closely intertwined with emotional resonance and social responsibility. Luxury is about creating environments that provide comfort and beauty, tailored to the individual’s lifestyle and aspirations. It’s also about transparency in sourcing and production, reflecting a brand’s commitment to ethical practices. In short, luxury real estate, today translates to bespoke homes that are not only visually stunning but also sustainable and integrated into their surroundings, providing an enriching living experience.

AC: The luxury sector has seen significant shifts due to digital transformation. How do you believe technology has impacted the luxury experience for consumers, and what role do you see it playing in the future?

Abbas Sajwani: A 2023 study by the National Association of Realtors looked at how VR and AR are changing real estate marketing, particularly in the luxury segment. The study shows that such immersive technologies let future homebuyers have a wide variety of remote property walkthroughs with new levels of customization, previously unthinkable, hence making it much easier for them to imagine, and even dream, about living in a luxury home of their own, from afar.

With buyers getting savvy, and demanding an increasingly sophisticated and personalized experience, VR and AR tools have been introduced to the luxury real estate market. Many companies in the luxury real estate business, have embraced this change to stay ahead of their competitors.

Another report by the VR/AR Association in 2023 also pointed out that more than 40% of real estate professionals have already integrated VR or AR into property marketing, while the trends accelerate further in the wake of the pandemic, all of which accelerated movement toward remote engagements around the world. This will enable future clients to actively participate in the most realistic virtual property viewing, designed to meet their needs and expectations, thus encouraging further development of VR and AR in the Luxury Real Estate sector. This technology will make buying not only easier but also facilitate decision-making by buyers and sellers in the high-end market.

Data analytics also allows for the creation of experiences that permit stronger bonds between consumers and brands, by personalizing the offerings based on customer behaviors. And in the years to come, I see even more AI-powered customer service, and smart home technology in every field, making life a little bit easier for everyone and enhancing luxury in everyday living.

AC: As consumers become more environmentally conscious, how do you think luxury brands should adapt to incorporate sustainability into their offerings without compromising on exclusivity?

Abbas Sajwani: The rise of environmental consciousness means that luxury brands must authentically integrate sustainability, without compromising on exclusivity. This includes sourcing materials that are designed with the environment in mind and using best practices of green building, which means designing to reduce negative outcomes from energy depletion equipment, such as lights, and heating. Today, we find that more luxury consumers are open to spending extra on sustainable goods and homes. Developing homes that are given green certification (LEED, BREEAM), and offering experiences focused on nature, luxury developers can appeal to this growing demographic.

AC: What trends do you foresee shaping the future of luxury real estate in the coming years, especially in a dynamic market like Dubai? How can developers stay ahead of these trends?

Abbas Sajwani: In the next few years, a lot of these trends will have notable implications for luxury real estate, particularly in dynamic markets such as Dubai and the UAE overall. This includes the desire for wellness-driven living, with developments and properties crafted to promote overall well-being, both physically and mentally, including biophilic designs, such as spas and fitness centers. Moreover, the move towards working from home has driven demand for bigger homes with separate offices. I think luxury developments with flexible layouts and sophisticated tech amenities, will continue to be highly sought after in the future. It is also important to invest in smart home technologies and wellness features that will cater to lifestyle preferences as trends change. This will ensure developers stay ahead in the industry.

AC: You launched AHS Properties in 2021 with a clear focus on ultra-luxury real estate. What inspired you to establish this company, and what key principles guide its development strategy?

Abbas Sajwani: AHS Properties was established with a vision to create world-class architecture, fused with green practices and redefinition of ultra-luxury living. Our development blueprint is based on several key principles, which are quality, bespoke experiences, and community integration. We strongly hold the philosophy that true luxury is not only creating spaces that cater to our clients but adding it on as a layer of lifestyle for the betterment of society as well. Our designs are therefore expressions of the values, ambitions, and desires of our clients, as well as being sustainable and innovative by nature.

AC: As a leader in the luxury real estate sector, how would you describe your leadership style? What personal experiences have influenced your approach to building AHS Properties?

Abbas Sajwani: I strongly believe in creating a culture where creativity and inclusivity can flourish, and where every team member’s input is highly valued and considered. My personal experiences in navigating complex projects and diverse markets, have taught me the importance of adaptability and open communications. I prioritize building strong relationships with clients, stakeholders, and team members alike, all of which help cultivate a shared vision for each project. This collaborative spirit not only drives innovation but also ensures that our developments resonate deeply with the luxury market.

AC: AHS Properties is known for its bespoke mansions and villas. How do you ensure that each project not only meets but exceeds the expectations of your ultra-high-net-worth clients?

Abbas Sajwani: By taking an intensely client-focused approach from the outset of a project, through to its completion, we can ensure every detail meets and exceeds the expectations of our ultra-high-net-worth clients. We achieve this through a personalization process, starting with an in-depth understanding of their lifestyle preferences and aspirations, to designing homes that are reflective of who they really are and their unique identities. It is important for us, to have regular interactions during the development life cycle, wherein we update clients, take their approval, and act as per the feedback they give us. Working with hand-selected designers and top-tier architects who complement our long-standing desire for perfection, also means that every aspect has been crafted to go beyond the needs of our clients.

AC: Looking ahead, what is your vision for AHS Properties over the next decade? How do you plan to further innovate and elevate the luxury living experience for your clients?

Abbas Sajwani: Looking ahead, my vision for AHS Properties is to set new standards in luxury living by integrating cutting-edge technology, sustainability, and unparalleled design. We aim to expand our portfolio with more iconic projects that not only serve as residences but also foster a sense of community.

Over the next decade, we will continue to innovate by incorporating new technologies and best-building practices while exploring opportunities in emerging luxury markets. Our commitment to craftsmanship and client satisfaction will remain at the forefront, ensuring that we not only meet but anticipate the needs of our discerning clientele.

The dedication to quality and customer service that we are known for, will not waver–even within the exciting changes happening in our industry—it will continue to meet, and anticipate the needs of our discerning clientele.

Finally, I would like to conclude by saying that as we celebrate excellence in the luxury lifestyle, I encourage everyone to consider the evolving landscape of luxury and the importance of authenticity and sustainability in their choices. The future of luxury is not just about ownership, but also about creating meaningful experiences and connections.

With this dynamic market on our side, let us navigate it with innovation and responsibility, to ensure that luxury continues to play a positive role in inspiring and uplifting our communities.

With a firm belief in creating remarkable living experiences, Abbas is poised to further revolutionize the luxury market in Dubai and beyond. Looking ahead, it is clear that the dialogue on luxury will remain dynamic, and those who embrace change will continue to thrive in this competitive arena.

Explore AHS Properties and the projects here: https://www.ahs-properties.com/

Kung Teong Wah, General Manager of PARKROYAL COLLECTION Pickering, Singapore, is a celebrated leader in the luxury hospitality industry with over three decades of experience. His dedication to personalized guest experiences, sustainability, and innovative leadership has earned him numerous accolades, including being named one of the TOP 100 Hotel General Managers of the World in 2024 by the Luxury Lifestyle Awards.

In this exclusive interview led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce; a global authority in luxury excellence, Teong Wah shares insights into his leadership philosophy, the future of luxury hospitality, and the strategies behind his award-winning management approach.

Alexander Chetchikov: Can you share how your journey in hospitality began and what inspired you to pursue a career in this industry?

Kung Teong Wah: My career in hospitality began in the kitchen, where I started as a chef. I’ve always been driven by the joy of watching guests enjoy the food I prepare, which inspired me to broaden my role within the industry. That enthusiasm eventually led me to transition from back-of-house operations to guest-facing roles. Since then, I had the opportunity to work in six different countries with various hotel brands, each experience enriching my career in new ways.

AC: As General Manager of PARKROYAL COLLECTION Pickering, Singapore, what do you believe sets the hotel apart in the luxury hospitality market?

KTW: What sets us apart is our ability to adapt to the changing expectations of our guests. Luxury means different things to different people. For example, younger guests often have preferences that contrast with those of our silver-age guests, while business travelers have unique requirements compared to leisure or solo travelers. To accommodate this diversity, we focus on delivering personalized services tailored to each guest’s persona, ensuring that everyone feels valued and well cared for during their stay. This commitment to understanding and catering to our guests creates memorable experiences that truly resonate with them.

AC: Sustainability plays a big role at PARKROYAL COLLECTION Pickering. How do you balance luxury and eco-conscious practices to create a unique guest experience?

KTW: We find a balance between luxury and eco-conscious practices by providing exceptional service alongside high-quality sustainable amenities. For instance, we offer premium branded amenities in biodegradable pump bottles, and every room is equipped with a filtered water dispenser to reduce plastic bottle usage. As sustainability becomes increasingly important to travelers, more hotels are adopting green initiatives, prompting vendors to develop a wider selection of quality products that align with our commitment to the environment. We believe that luxury and sustainability can coexist harmoniously, enriching our guests’ experiences while respecting the planet.

AC: You’ve led your team through many industry shifts. What management strategies do you rely on to keep your team motivated and deliver exceptional service?

KTW: I focus on people development and tailored service offerings. By encouraging team members to enhance their skill sets, they can engage effectively across various touchpoints throughout the guest experience. For example, bell staff can take on concierge roles, while security personnel can step in as lobby ambassadors. This cross-training improves efficiency and boosts staff confidence.

Understanding the diverse needs of our guests, we provide modern conveniences for those who prefer high-tech options while maintaining traditional luxury for those who favour a classic service experience. By fostering a versatile team and personalizing service to meet our guests’ unique preferences, we enhance their experience and cultivate a motivated workforce.

AC: What does winning the TOP 100 Hotel General Managers of the World in 2024 mean to you, and how do you think this recognition reflects your leadership approach?

KTW: Being named one of the TOP 100 Hotel General Managers of the World in 2024 is a tremendous honor. It highlights my commitment to creating a positive environment for both our guests and our associates. I truly believe that when our associates are happy, our guests are happy too. That’s why I focus on ensuring our operational team enjoys their work, receives competitive wages, and has a good work-life balance. I also champion the idea of ‘plus-one service’, encouraging everyone to go the extra mile for our guests. This award reflects our shared dedication to fostering a culture of care and excellence at our hotel.

AC: How do you incorporate technology into the guest experience, and how do you see it evolving in luxury hospitality?

KTW: We enhance the guest experience by integrating technology through a comprehensive digital roadmap that streamlines operations. By utilizing tools like robotic process automation (RPA) and auto schedulers, we empower our associates to concentrate on key guest touchpoints, such as the driveway, concierge desk, and reception. Our tech offerings also include mobile check-in, an indoor navigation app, and IPTV, which enables guests to order in-room dining and enjoy personalized entertainment via Chromecast. Acknowledging that some guests prefer traditional services, we provide a physical room service menu in each room and facilitate orders through our one-connect services. As technology continues to evolve in luxury hospitality, we remain dedicated to delivering exceptional service while leveraging these advancements to create seamless and personalized experiences.

AC: In your opinion, how has the definition of luxury in hospitality changed in recent years, and what trends are shaping the future of the industry?

KTW: Luxury in hospitality has shifted from traditional offerings like marble interiors and full-service amenities to a focus on personalized, curated experiences. Today’s luxury hospitality caters to diverse guest preferences, moving beyond a one-size-fits-all approach. Two key trends that may be shaping this change: are the affluent “silver age” demographic, with a growing interest in multi-city itineraries and luxury cruises, and the new generation of tech-forward guests who seek boutique experiences that combine networking, entertainment, and gourmet dining. This transition highlights the need for personalized experiences that resonate with today’s varied luxury lifestyles.

AC: What advice would you give to aspiring hospitality professionals who want to make their mark in the luxury sector?

KTW: My advice would be to find joy in creating exceptional experiences for guests—this is at the heart of working in the luxury space. If you love to travel and genuinely enjoy sharing a refined lifestyle with others, you’ll find this career truly rewarding. The journey can be long, but it’s a career that grows with you, making your skills more valuable with each experience. Embrace the learning process and stay open to the unique ways you can make an impact.

Thank you, Kung Teong Wah! His visionary leadership and commitment to sustainable luxury have positioned PARKROYAL COLLECTION Pickering as a leader in the hospitality world. Teong Wah’s passion for creating unforgettable guest experiences, coupled with his ability to embrace change and innovation, ensures that the hotel continues to thrive in an ever-evolving industry. As he looks to the future, Teong Wah remains focused on balancing eco-consciousness with luxury, leaving a lasting impact on both his team and the guests who stay at his hotel.

Follow Teong Wah’s journey on LinkedIn & book your stay at PARKROYAL COLLECTION Pickering, Singapore here: https://www.panpacific.com/pickering