Above: Image from byd.com
Is the future of ultra-luxury electric motoring coming from China? Auto giant BYD thinks so, as it gears up to take its elite sub-brand Yangwang global, with Europe confirmed, and Australia under active consideration. With designs that rival Ferrari, Porsche, and Bentley, Yangwang is not just redefining Chinese luxury; it’s challenging the global elite.
Founded in 2022, Yangwang sits at the pinnacle of BYD’s brand hierarchy, offering high-performance EVs and exclusive extended-range vehicles that fuse technology, power, and luxury design. Its offerings include:
- Yangwang U9: A 960kW all-electric supercar with a “jumping” function
- Yangwang U8: An amphibious SUV bigger than a Toyota Land Cruiser
- Yangwang U7: A quad-motor electric sedan targeting high-performance luxury rivals
Yangwang’s first international destination is Europe, following the 2026 rollout of BYD’s Denza brand. While Australia has not been officially confirmed, BYD has tested the U8 in the Australian outback, shown it in local showrooms, and hinted at broader plans.
Why Australia May Be Next
Several signs point to Australia potentially becoming one of the next markets for BYD’s ultra-luxury Yangwang brand. Production of right-hand drive versions of the Yangwang U8, a large amphibious SUV, began in late 2024, making it a viable option for markets like Australia.
Additionally, BYD Australia has confirmed the launch of its premium Denza brand in 2025, marking a clear signal of the company’s broader ambitions in the region. The U8 has already made appearances in Australian showrooms and during press tours, suggesting growing interest and early-stage market testing.
Strategic Brand Hierarchy
BYD has created a clear brand ladder to segment its growing automotive empire:
- BYD: Mainstream electric vehicles
- Denza: Premium, tech-forward offerings
- Yangwang: Ultra-luxury and flagship innovation
- Fangchengbao: Performance and lifestyle-oriented models
Combining futuristic electric vehicle technology, rare and striking design language, and next-generation engineering, Yangwang is designed to appeal to a new class of discerning luxury automotive buyers.
Through this multi-tiered strategy, BYD is positioning itself to serve nearly every segment of the evolving global automotive market, from affordable EVs to ultra-exclusive electric supercars.
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SOURCES: CAR EXPERT, BYD
