Category: WLCC News & Updates

What does luxury mean today? That was the question at the heart of the World Luxury Chamber of Commerce’s latest webinar, where luxury wellness consultant Hayley Hines shared why guest expectations are changing and what hospitality brands can do to keep up. One of the biggest takeaways was that luxury is becoming less about what […]

The latest WLCC Leadership Lounge brought together luxury leaders from across the world for an insightful conversation, meaningful introductions, and new opportunities for collaboration.  At the heart of the session was a fireside conversation with Dr. Sheetal Jain, Founder & CEO of Luxe Analytics and an expert on the Indian luxury market. The discussion explored Winning India: Understanding the […]

Luxury’s New ROI: Transformation was the focus of the latest World Luxury Chamber of Commerce webinar, where internationally renowned business coach and author Jeffrey Shaw explored why the future of luxury lies beyond exceptional products and memorable experiences. As customer expectations continue to rise, Shaw argued that the brands that will stand out are those […]

The most influential people in luxury don’t just build great brands. They change how the industry works. Through Luxury People Magazine, we give these stories the editorial attention they deserve, featuring interviews worth reading on a platform that reaches the people running global luxury. For our upcoming editions, we’re opening a limited number of featured […]

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  Luxury’s Digital Reality Check with […]

The World Luxury Chamber of Commerce (WLCC) is pleased to announce its selection of the World’s Leading Family Offices & Private Wealth Platforms of 2026, recognizing influential organizations that play a significant role in the global luxury, entrepreneurship, real estate, hospitality, and private capital ecosystem.  Family offices have evolved beyond wealth preservation to become respected long-term investors, business builders, owners of iconic luxury brands, and strategic partners driving industries worldwide. Their capital, […]

Medium.Asia has been inducted as a member of the World Luxury Chamber of Commerce through the WLCC Essential membership, reinforcing its position within an international network of luxury industry leaders. Based in Hong Kong, Medium.Asia brings more than a decade of experience in public relations and marketing communications for fashion, hospitality, and lifestyle brands across Asia and beyond. […]

The World Luxury Chamber of Commerce (WLCC) has officially launched the World Luxury Day 2026 Celebration Season, marking the beginning of a global initiative leading up to World Luxury Day on October 8, 2026. This season brings together luxury leaders, brands, and professionals worldwide around a shared campaign to celebrate luxury. What is World Luxury […]

The Pinnacle Travel Group has joined the World Luxury Chamber of Commerce, bringing to the global network a business dedicated exclusively to high-end Nordic travel. As a specialist group focused on one region and developed with depth, The Pinnacle Travel Group has established an integrated platform that oversees every stage of the travel experience – from inspiration […]

Casablanca at Sandy Lane has renewed its World Luxury Chamber of Commerce membership through an upgraded Professional Membership, reinforcing its ongoing engagement with the global network of luxury leaders. The renewed membership reflects the property’s continued focus on delivering a private luxury hospitality experience defined by refined accommodations, personalized service, and exceptional privacy within the prestigious Sandy Lane […]

The World Luxury Chamber of Commerce (WLCC) is pleased to announce Sana Medical® as the newest member of its exclusive global network, bringing together distinguished organizations that represent excellence, innovation, and leadership across the international luxury sector. Reserved for brands that meet the highest standards in their industries, WLCC membership offers access to an influential community of luxury […]

For years, we’ve adapted to technology. Now technology is starting to adapt to us. Instead of expecting people to adapt to digital systems, technology is increasingly learning to understand human behavior, preferences, and context. For luxury brands, this shift presents an opportunity to strengthen relationships, create more meaningful experiences, and rethink how value is delivered. […]

What truly influences affluent clients to buy – and more importantly, what inspires them to stay loyal? This was the central question explored during our latest WLCC LeadershipLounge, where founders, C-level executives, and senior decision-makers from across the global luxury industry came together for an exclusive virtual gathering dedicated to strategic insight, meaningful relationships, and […]

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  Lancia Soans on Luxury with […]

The World Luxury Chamber of Commerce (WLCC) is proud to present TOP Luxury Media of the World 2026, a curated selection highlighting media organizations that play a meaningful role in informing and shaping the global luxury conversation. As a global network connecting luxury brands, entrepreneurs, executives, investors, and industry leaders across more than 70 countries, […]

The World Luxury Chamber of Commerce (WLCC) is proud to announce the induction of Marc Sandreschi into its distinguished global network of luxury brands, innovators, and industry leaders. This prestigious membership further strengthens WLCC’s mission of connecting the world’s most influential luxury companies through collaboration, excellence, and strategic growth opportunities. Founded as a premier international organization dedicated to the advancement […]

Adventum Wealth has joined the World Luxury Chamber of Commerce as an Executive Member, strengthening its position within an international network of influential business leaders, advisors, and luxury-sector decision-makers shaping the future of global commerce. Founded in 2015, Adventum Wealth is a UK-based international advisory firm specializing in residential real estate strategies for global investors. The firm delivers […]

For decades, luxury was largely defined by status, exclusivity, and scarcity. Yet as consumer expectations continue to evolve, these traditional markers alone are no longer enough to create lasting value. In WLCC’s recent webinar, Luxury 2030: The New Signals of Value, Anant Sharma, Founder and CEO of Matter Of Form, explored the emerging forces reshaping […]

Artificial Intelligence has moved well beyond experimentation. Across industries, leaders are actively testing, implementing, and scaling AI solutions to improve efficiency, decision-making, customer understanding, and innovation. Yet as the technology advances at an extraordinary speed, many organizations are discovering that success depends less on the tools themselves and more on how they are applied. As […]

Inside the Luxury Travel Ecosystem: How Brands Connect with High-Value Clients More than 30 luxury leaders from across hospitality, real estate, design, travel, wellness, branding, consulting, and premium services gathered at the latest WLCC Leadership Lounge for an engaging discussion on one of the most important questions facing luxury brands today: How do you earn […]

La Maison GLDN has been welcomed as a member of the World Luxury Chamber of Commerce, reflecting its position within the global luxury sector and its alignment with a network of leaders shaping the future of luxury through collaboration, insight, and industry advancement. La Maison GLDN is an ultra-luxury private membership community created for individuals who value […]

After graduating from university with a Master’s degree in Marketing, I spent several years building my career in international FMCG companies. During that time, I worked across a variety of product categories, including sauces, snacks, beer, and spirits. I was involved in marketing and brand management, studying consumer behavior and learning how to build products […]

Aureum Coaching has joined the World Luxury Chamber of Commerce as a WLCC Essential Member, reinforcing its role in advancing the conversation around Latin American luxury, cultural heritage, and the evolving global luxury landscape. Based in Colombia, Aureum Coaching is a luxury consulting and coaching firm dedicated to supporting Latin American brands, artisan communities, and cultural institutions. Founded […]

The latest edition of the WLCC Leadership Lounge brought together founders, CEOs, entrepreneurs, investors, and senior decision-makers from across the global luxury ecosystem for an engaging conversation on one of the industry’s most important questions: How is the meaning of luxury evolving in a world shaped by changing consumer values, cultural transformation, and technological innovation? […]