Month: November 2024

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Anita Streich, Managing Director of ATC African Travel Concept. RecognizeIn this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Anita Streich, Managing Director of ATC African Travel Concept. Recognized as Southern Africa’s Best Luxury Safari Tour Operator, ATC specializes in creating unforgettable, bespoke safari experiences across premier wildlife destinations. Anita shares insights on ATC’s dedication to personalized travel, conservation, and innovation, offering an in-depth look at the luxury safari industry’s future and the exceptional experiences ATC delivers.

Alexander Chetchikov: Anita, luxury safari travel has evolved significantly in recent years. How would you say the modern definition of luxury in safari experiences has changed, and in what ways has ATC African Travel Concept contributed to this transformation?

Anita Streich: Today’s luxury safari is more than just exclusive accommodations; it’s about providing immersive, transformative experiences that bring clients closer to the essence of Southern Africa. At ATC, we’ve embraced this evolved definition of luxury by combining comfort and elegance with a genuine connection to the land, wildlife, and cultures that define our region. Our goal is for clients to experience the majesty of the African wilderness with unparalleled service, while also feeling a sense of place and purpose in each destination. Through this approach, we offer an experience that is both authentically African and truly luxurious.

AC: ATC has built a stellar reputation for its bespoke safari experiences. Can you walk me through the process of designing these highly personalized journeys?

AS: Creating a bespoke journey for each client starts with understanding their unique vision of a perfect safari. From adrenaline-seeking adventures to serene retreats, our planning process takes every preference into account. Our team consults closely with each client, tailoring itineraries that reflect individual interests, whether it’s tracking the Big Five, indulging in local cuisine, or enjoying secluded beach escapes in Mozambique. By leveraging our deep regional expertise and exclusive connections, we craft journeys that not only meet but exceed the expectations of even the most discerning travelers.

AC: With sustainability playing an increasingly vital role in luxury tourism, how does ATC incorporate conservation and community support into its operations?

AS: Sustainability is central to ATC’s mission. We’re deeply committed to conservation and community upliftment, and our partnerships with local initiatives are a reflection of that. Projects like Ocean View Primary School and Kerith Retreat exemplify our dedication to making a positive impact. We also work to minimize environmental impact through practices like sourcing locally and reducing waste. Each safari is designed to be respectful of the natural environment and to support the communities who steward these lands, allowing our clients to enjoy a meaningful and responsible travel experience.

AC: Could you share some lesser-known destinations in Southern Africa that you believe would captivate high-net-worth travelers seeking exclusivity and novelty?

AS: While iconic destinations are always appealing, there are hidden gems in Southern Africa that offer a fresh perspective on luxury travel. Zambia’s remote wildlife reserves and walking safaris provide a thrillingly intimate encounter with nature, while Mozambique’s pristine coastlines offer a serene contrast to the bush experience. For those seeking exclusivity and novelty, we recommend exploring these lesser-known destinations where luxury blends seamlessly with solitude and natural beauty. These places allow our clients to experience Africa’s magnificence in its purest form, away from the crowds.

AC: As someone who has led ATC to such success, what do you consider the most important leadership qualities for achieving and maintaining a position of influence in luxury travel?

AS: Leading ATC has shown me that success in luxury travel requires vision, adaptability, and a commitment to integrity. It’s essential to stay attuned to client needs and market trends while remaining true to our core values of respect for people, culture, and nature. A great leader in this industry must not only inspire a team to deliver exceptional service but also foster a sense of responsibility toward the communities and ecosystems we engage with. This balance of passion and ethical commitment is what has allowed ATC to thrive and stand out.

AC: ATC offers everything from traditional safari experiences to more thrilling adventures. What are some of the most unique or unconventional options clients can enjoy with ATC?

AS: ATC specializes in creating safari experiences that go beyond the traditional, offering clients a diverse array of activities across Southern Africa. From exclusive, guided bush walks to private culinary experiences showcasing local flavors, each activity is designed to immerse clients in the richness of the region. Our guests can enjoy everything from game drives and scenic river cruises to cultural tours that highlight Southern Africa’s vibrant heritage. In addition, ATC prioritizes sustainable practices, ensuring that these unique experiences support local communities and preserve the natural beauty of the areas we explore. By combining adventure with luxury, we create unique opportunities for travelers to experience Africa’s diverse landscapes, wildlife, and cultures in unforgettable ways.

AC: How would you describe the profile of today’s luxury safari traveler? What unique demands or preferences have you noticed, and how has ATC adapted its offerings to meet these expectations?

AS: Today’s luxury safari traveler is looking for more than just high-end accommodations—they seek authenticity, privacy, and sustainability. Our clients want to engage deeply with their surroundings, enjoying exclusive access to private reserves and personalized itineraries that speak to their individual interests. ATC has adapted to these demands by focusing on creating meaningful experiences that honor the natural and cultural heritage of Southern Africa. We find that travelers today want to feel that their journey leaves a positive impact, which is why we emphasize responsible tourism practices throughout our operations.

AC: Looking to the future, where do you see the luxury safari sector headed over the next five years? What trends or initiatives do you think will shape this market, and how is ATC positioning itself to lead these changes?

AS: The next five years will see a continued shift toward sustainability, privacy, and innovation in the luxury safari sector. Travelers will increasingly seek eco-conscious options and high-tech conveniences that enhance their safari experiences without detracting from the authenticity of the journey. ATC is preparing for this future by embracing sustainable practices and developing exclusive offerings that cater to evolving preferences. By staying ahead of these trends, we aim to set the standard for luxury safaris, ensuring our clients experience the best that Southern Africa has to offer.

This conversation with Anita Streich reveals ATC African Travel Concept’s focus on blending luxury with authenticity in every safari experience. Through her insights, we see ATC’s dedication to personalized service, environmental stewardship, and innovation—key elements that set ATC apart in the world of luxury travel. As Southern Africa’s leading safari tour operator, ATC creates unforgettable journeys that allow travelers to explore iconic destinations and witness extraordinary wildlife while making a positive impact. Discover your own African adventure at https://www.africantravelconcept.com/

When it comes to luxury real estate, a few names stand out like Abbas Sajwani, the visionary founder and CEO of AHS Properties. With a keen understanding of the ultra-luxury real estate market, Abbas has made significant strides since launching his company in 2021. Under his leadership, AHS Properties has quickly gained recognition for creating exquisite, bespoke living spaces tailored for ultra-high-net-worth individuals.

In this exclusive interview, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, sits down with Abbas to explore the nuances of luxury today, the impact of digital transformation, and the future of high-end living. Together, they will delve into Abbas’s journey, his insights on the luxury real estate market, and the innovative spirit that drives AHS Properties forward in an ever-changing industry.

Alexander Chetchikov: In your perspective, how has the definition of luxury evolved in recent years, particularly in light of changing consumer expectations and societal values? What does “luxury” mean to you today?

Abbas Sajwani: The definition of luxury has shifted significantly in recent years, driven by changing consumer expectations and societal values. Traditionally, luxury was synonymous with opulence—grand estates, expensive materials, and exclusive brands. However, contemporary consumers, particularly millennials and Gen Z, prioritize experiences, sustainability, and authenticity over materialism. This is supported by research. A 2023 report by Bain & Company, has observed that the global luxury market is projected to reach €1.2 trillion by 2025, with a notable increase in demand for personalized experiences and eco-conscious products. Additionally, the rise of the “experience economy” has prompted luxury brands to rethink their offerings, focusing on meaningful interactions and exceptional service.

Today, luxury transcends traditional definitions. It embodies a unique blend of quality, craftsmanship, and exclusivity while being closely intertwined with emotional resonance and social responsibility. Luxury is about creating environments that provide comfort and beauty, tailored to the individual’s lifestyle and aspirations. It’s also about transparency in sourcing and production, reflecting a brand’s commitment to ethical practices. In short, luxury real estate, today translates to bespoke homes that are not only visually stunning but also sustainable and integrated into their surroundings, providing an enriching living experience.

AC: The luxury sector has seen significant shifts due to digital transformation. How do you believe technology has impacted the luxury experience for consumers, and what role do you see it playing in the future?

Abbas Sajwani: A 2023 study by the National Association of Realtors looked at how VR and AR are changing real estate marketing, particularly in the luxury segment. The study shows that such immersive technologies let future homebuyers have a wide variety of remote property walkthroughs with new levels of customization, previously unthinkable, hence making it much easier for them to imagine, and even dream, about living in a luxury home of their own, from afar.

With buyers getting savvy, and demanding an increasingly sophisticated and personalized experience, VR and AR tools have been introduced to the luxury real estate market. Many companies in the luxury real estate business, have embraced this change to stay ahead of their competitors.

Another report by the VR/AR Association in 2023 also pointed out that more than 40% of real estate professionals have already integrated VR or AR into property marketing, while the trends accelerate further in the wake of the pandemic, all of which accelerated movement toward remote engagements around the world. This will enable future clients to actively participate in the most realistic virtual property viewing, designed to meet their needs and expectations, thus encouraging further development of VR and AR in the Luxury Real Estate sector. This technology will make buying not only easier but also facilitate decision-making by buyers and sellers in the high-end market.

Data analytics also allows for the creation of experiences that permit stronger bonds between consumers and brands, by personalizing the offerings based on customer behaviors. And in the years to come, I see even more AI-powered customer service, and smart home technology in every field, making life a little bit easier for everyone and enhancing luxury in everyday living.

AC: As consumers become more environmentally conscious, how do you think luxury brands should adapt to incorporate sustainability into their offerings without compromising on exclusivity?

Abbas Sajwani: The rise of environmental consciousness means that luxury brands must authentically integrate sustainability, without compromising on exclusivity. This includes sourcing materials that are designed with the environment in mind and using best practices of green building, which means designing to reduce negative outcomes from energy depletion equipment, such as lights, and heating. Today, we find that more luxury consumers are open to spending extra on sustainable goods and homes. Developing homes that are given green certification (LEED, BREEAM), and offering experiences focused on nature, luxury developers can appeal to this growing demographic.

AC: What trends do you foresee shaping the future of luxury real estate in the coming years, especially in a dynamic market like Dubai? How can developers stay ahead of these trends?

Abbas Sajwani: In the next few years, a lot of these trends will have notable implications for luxury real estate, particularly in dynamic markets such as Dubai and the UAE overall. This includes the desire for wellness-driven living, with developments and properties crafted to promote overall well-being, both physically and mentally, including biophilic designs, such as spas and fitness centers. Moreover, the move towards working from home has driven demand for bigger homes with separate offices. I think luxury developments with flexible layouts and sophisticated tech amenities, will continue to be highly sought after in the future. It is also important to invest in smart home technologies and wellness features that will cater to lifestyle preferences as trends change. This will ensure developers stay ahead in the industry.

AC: You launched AHS Properties in 2021 with a clear focus on ultra-luxury real estate. What inspired you to establish this company, and what key principles guide its development strategy?

Abbas Sajwani: AHS Properties was established with a vision to create world-class architecture, fused with green practices and redefinition of ultra-luxury living. Our development blueprint is based on several key principles, which are quality, bespoke experiences, and community integration. We strongly hold the philosophy that true luxury is not only creating spaces that cater to our clients but adding it on as a layer of lifestyle for the betterment of society as well. Our designs are therefore expressions of the values, ambitions, and desires of our clients, as well as being sustainable and innovative by nature.

AC: As a leader in the luxury real estate sector, how would you describe your leadership style? What personal experiences have influenced your approach to building AHS Properties?

Abbas Sajwani: I strongly believe in creating a culture where creativity and inclusivity can flourish, and where every team member’s input is highly valued and considered. My personal experiences in navigating complex projects and diverse markets, have taught me the importance of adaptability and open communications. I prioritize building strong relationships with clients, stakeholders, and team members alike, all of which help cultivate a shared vision for each project. This collaborative spirit not only drives innovation but also ensures that our developments resonate deeply with the luxury market.

AC: AHS Properties is known for its bespoke mansions and villas. How do you ensure that each project not only meets but exceeds the expectations of your ultra-high-net-worth clients?

Abbas Sajwani: By taking an intensely client-focused approach from the outset of a project, through to its completion, we can ensure every detail meets and exceeds the expectations of our ultra-high-net-worth clients. We achieve this through a personalization process, starting with an in-depth understanding of their lifestyle preferences and aspirations, to designing homes that are reflective of who they really are and their unique identities. It is important for us, to have regular interactions during the development life cycle, wherein we update clients, take their approval, and act as per the feedback they give us. Working with hand-selected designers and top-tier architects who complement our long-standing desire for perfection, also means that every aspect has been crafted to go beyond the needs of our clients.

AC: Looking ahead, what is your vision for AHS Properties over the next decade? How do you plan to further innovate and elevate the luxury living experience for your clients?

Abbas Sajwani: Looking ahead, my vision for AHS Properties is to set new standards in luxury living by integrating cutting-edge technology, sustainability, and unparalleled design. We aim to expand our portfolio with more iconic projects that not only serve as residences but also foster a sense of community.

Over the next decade, we will continue to innovate by incorporating new technologies and best-building practices while exploring opportunities in emerging luxury markets. Our commitment to craftsmanship and client satisfaction will remain at the forefront, ensuring that we not only meet but anticipate the needs of our discerning clientele.

The dedication to quality and customer service that we are known for, will not waver–even within the exciting changes happening in our industry—it will continue to meet, and anticipate the needs of our discerning clientele.

Finally, I would like to conclude by saying that as we celebrate excellence in the luxury lifestyle, I encourage everyone to consider the evolving landscape of luxury and the importance of authenticity and sustainability in their choices. The future of luxury is not just about ownership, but also about creating meaningful experiences and connections.

With this dynamic market on our side, let us navigate it with innovation and responsibility, to ensure that luxury continues to play a positive role in inspiring and uplifting our communities.

With a firm belief in creating remarkable living experiences, Abbas is poised to further revolutionize the luxury market in Dubai and beyond. Looking ahead, it is clear that the dialogue on luxury will remain dynamic, and those who embrace change will continue to thrive in this competitive arena.

Explore AHS Properties and the projects here: https://www.ahs-properties.com/

Kung Teong Wah, General Manager of PARKROYAL COLLECTION Pickering, Singapore, is a celebrated leader in the luxury hospitality industry with over three decades of experience. His dedication to personalized guest experiences, sustainability, and innovative leadership has earned him numerous accolades, including being named one of the TOP 100 Hotel General Managers of the World in 2024 by the Luxury Lifestyle Awards.

In this exclusive interview led by Alexander Chetchikov, President of the World Luxury Chamber of Commerce; a global authority in luxury excellence, Teong Wah shares insights into his leadership philosophy, the future of luxury hospitality, and the strategies behind his award-winning management approach.

Alexander Chetchikov: Can you share how your journey in hospitality began and what inspired you to pursue a career in this industry?

Kung Teong Wah: My career in hospitality began in the kitchen, where I started as a chef. I’ve always been driven by the joy of watching guests enjoy the food I prepare, which inspired me to broaden my role within the industry. That enthusiasm eventually led me to transition from back-of-house operations to guest-facing roles. Since then, I had the opportunity to work in six different countries with various hotel brands, each experience enriching my career in new ways.

AC: As General Manager of PARKROYAL COLLECTION Pickering, Singapore, what do you believe sets the hotel apart in the luxury hospitality market?

KTW: What sets us apart is our ability to adapt to the changing expectations of our guests. Luxury means different things to different people. For example, younger guests often have preferences that contrast with those of our silver-age guests, while business travelers have unique requirements compared to leisure or solo travelers. To accommodate this diversity, we focus on delivering personalized services tailored to each guest’s persona, ensuring that everyone feels valued and well cared for during their stay. This commitment to understanding and catering to our guests creates memorable experiences that truly resonate with them.

AC: Sustainability plays a big role at PARKROYAL COLLECTION Pickering. How do you balance luxury and eco-conscious practices to create a unique guest experience?

KTW: We find a balance between luxury and eco-conscious practices by providing exceptional service alongside high-quality sustainable amenities. For instance, we offer premium branded amenities in biodegradable pump bottles, and every room is equipped with a filtered water dispenser to reduce plastic bottle usage. As sustainability becomes increasingly important to travelers, more hotels are adopting green initiatives, prompting vendors to develop a wider selection of quality products that align with our commitment to the environment. We believe that luxury and sustainability can coexist harmoniously, enriching our guests’ experiences while respecting the planet.

AC: You’ve led your team through many industry shifts. What management strategies do you rely on to keep your team motivated and deliver exceptional service?

KTW: I focus on people development and tailored service offerings. By encouraging team members to enhance their skill sets, they can engage effectively across various touchpoints throughout the guest experience. For example, bell staff can take on concierge roles, while security personnel can step in as lobby ambassadors. This cross-training improves efficiency and boosts staff confidence.

Understanding the diverse needs of our guests, we provide modern conveniences for those who prefer high-tech options while maintaining traditional luxury for those who favour a classic service experience. By fostering a versatile team and personalizing service to meet our guests’ unique preferences, we enhance their experience and cultivate a motivated workforce.

AC: What does winning the TOP 100 Hotel General Managers of the World in 2024 mean to you, and how do you think this recognition reflects your leadership approach?

KTW: Being named one of the TOP 100 Hotel General Managers of the World in 2024 is a tremendous honor. It highlights my commitment to creating a positive environment for both our guests and our associates. I truly believe that when our associates are happy, our guests are happy too. That’s why I focus on ensuring our operational team enjoys their work, receives competitive wages, and has a good work-life balance. I also champion the idea of ‘plus-one service’, encouraging everyone to go the extra mile for our guests. This award reflects our shared dedication to fostering a culture of care and excellence at our hotel.

AC: How do you incorporate technology into the guest experience, and how do you see it evolving in luxury hospitality?

KTW: We enhance the guest experience by integrating technology through a comprehensive digital roadmap that streamlines operations. By utilizing tools like robotic process automation (RPA) and auto schedulers, we empower our associates to concentrate on key guest touchpoints, such as the driveway, concierge desk, and reception. Our tech offerings also include mobile check-in, an indoor navigation app, and IPTV, which enables guests to order in-room dining and enjoy personalized entertainment via Chromecast. Acknowledging that some guests prefer traditional services, we provide a physical room service menu in each room and facilitate orders through our one-connect services. As technology continues to evolve in luxury hospitality, we remain dedicated to delivering exceptional service while leveraging these advancements to create seamless and personalized experiences.

AC: In your opinion, how has the definition of luxury in hospitality changed in recent years, and what trends are shaping the future of the industry?

KTW: Luxury in hospitality has shifted from traditional offerings like marble interiors and full-service amenities to a focus on personalized, curated experiences. Today’s luxury hospitality caters to diverse guest preferences, moving beyond a one-size-fits-all approach. Two key trends that may be shaping this change: are the affluent “silver age” demographic, with a growing interest in multi-city itineraries and luxury cruises, and the new generation of tech-forward guests who seek boutique experiences that combine networking, entertainment, and gourmet dining. This transition highlights the need for personalized experiences that resonate with today’s varied luxury lifestyles.

AC: What advice would you give to aspiring hospitality professionals who want to make their mark in the luxury sector?

KTW: My advice would be to find joy in creating exceptional experiences for guests—this is at the heart of working in the luxury space. If you love to travel and genuinely enjoy sharing a refined lifestyle with others, you’ll find this career truly rewarding. The journey can be long, but it’s a career that grows with you, making your skills more valuable with each experience. Embrace the learning process and stay open to the unique ways you can make an impact.

Thank you, Kung Teong Wah! His visionary leadership and commitment to sustainable luxury have positioned PARKROYAL COLLECTION Pickering as a leader in the hospitality world. Teong Wah’s passion for creating unforgettable guest experiences, coupled with his ability to embrace change and innovation, ensures that the hotel continues to thrive in an ever-evolving industry. As he looks to the future, Teong Wah remains focused on balancing eco-consciousness with luxury, leaving a lasting impact on both his team and the guests who stay at his hotel.

Follow Teong Wah’s journey on LinkedIn & book your stay at PARKROYAL COLLECTION Pickering, Singapore here: https://www.panpacific.com/pickering

We had the privilege of interviewing Alexander Chetchikov, Founder & CEO of Luxury Lifestyle Awards, to discuss his groundbreaking latest development – the World Luxury Chamber of Commerce (WLCC). As President of the World Luxury Chamber of Commerce, Alexander Chetchikov is establishing an organization as a hub for innovation, collaboration, and global influence. By uniting leaders under a cohesive global framework, Chetchikov is transforming the luxury landscape through a network of over 5,000 luxury businesses across 100 countries. His mission? To develop partnerships that drive growth and shape the future of luxury on an international scale. 

Luxury Lifestyle Awards: How does the World Luxury Chamber of Commerce envision fostering a strong sense of community among its members?

Alexander Chetchikov: Our primary goal is to create a unified platform where luxury companies from various industries – hospitality, real estate, architecture, lifestyle, and more – can network, collaborate, and share expertise. This global network will enable professionals to learn from one another, participate in joint ventures, and initiate programs that strengthen cohesion in the luxury sector. Ultimately, this community will act as a catalyst for growth, innovation, and deepened connections worldwide.

LLA: What inspired the creation of an international community for luxury brands?

AC: Our journey with the Luxury Lifestyle Awards, recognizing luxury brands globally, along with our extensive network of over 5,000 companies in the luxury industry, has given us a profound understanding of the luxury landscape. We’ve consistently received requests from partners and clients for a dedicated platform where like-minded professionals could connect. Creating the WLCC was a natural evolution of these relationships, designed to empower professionals through collaboration and shared insights.

LLA: How does the WLCC Board reflect the strength and influence of the luxury industry?

AC: The WLCC Board is a true representation of the most powerful and influential figures across the luxury sector. Our Board members hail from top-tier industries such as hospitality, real estate, food & beverage, and luxury goods & services. These are individuals who have shaped their respective fields and brought significant advancements to the luxury world. By bringing these leaders together, we ensure that our Chamber not only reflects the latest trends but also anticipates the future needs of the global luxury market. Their collective expertise and strategic insights are instrumental in guiding our vision, ensuring that we remain at the forefront of luxury innovation and collaboration. We are excited to officially present the Board at the beginning of the new year, marking a significant milestone in the growth and influence of the World Luxury Chamber of Commerce.

LLA: What initiatives will the Chamber implement to encourage collaboration among luxury leaders?

AC: Next year, we plan to launch several key initiatives, including the establishment of three specialized committees: Hospitality, Real Estate, and Architecture. These committees will address industry-specific challenges through roundtables, forums, and sessions featuring esteemed experts. In addition, we’ll introduce seminars and masterclasses on various topics, from branding to client relations, designed to benefit all members. 

LLA: How will the Chamber provide networking opportunities for members

AC: Fostering meaningful connections is at the heart of our mission. Along with specialized committees and forums, we offer members the ability to use our internal platform to find and connect with others using targeted keywords. We also host online speed networking events, publish the Luxury People magazine for member contributions, and maintain chat groups where members can engage in real-time discussions. These initiatives help create a dynamic, interconnected community.

LLA: What mentorship programs or resources will the Chamber offer to emerging luxury leaders?

AC: Our aim is to facilitate knowledge transfer across regions and sectors. We will connect large, established companies with smaller businesses to share innovative, sustainable practices. This mentorship will empower smaller enterprises to adopt best practices, expand their reach, and drive innovation within the industry. 

LLA: How will the Chamber promote cultural exchange and understanding among its members?

AC: We plan to organize outbound business tourism trips, allowing our members to visit leading companies across the globe. By touring offices, production facilities, and retail spaces, participants will gain first-hand insight into business practices and local cultures, enriching their understanding of how luxury operates in different regions. 

LLA: How will the Chamber bring its members together through global events and conferences?

AC: The pinnacle of our annual activities is the World Luxury Forum, where industry leaders, influencers, and experts gather to discuss pressing topics and explore trends in the luxury market. The forum also features entertainment and an exhibition showcasing luxury goods, creating an unparalleled opportunity for networking and collaboration. 

LLA: What digital tools will the Chamber use to facilitate communication?

AC: Our internal website will serve as the primary communication platform for members. We are also developing a mobile app to streamline communication and make it easier for members to connect with one another in real-time. 

LLA: What benefits will members gain from being part of this global community?

AC: Members of the World Luxury Chamber of Commerce gain access to a wide range of valuable benefits that cater to both the practical needs and the prestige aspirations of luxury brands. 

Firstly, recognition and prestige are significant. Membership with WLCC aligns your brand with the most prestigious names in the global luxury industry. It offers your business an enhanced status and recognition as a leader in your field, elevating your image and reputation among peers and clients. 

Secondly, we provide exclusive networking opportunities. Our members are given access to an elite network of top executives, influential leaders, and key decision-makers in the luxury sector. Through this platform, members can connect with like-minded professionals, opening doors for strategic partnerships and collaborations that drive growth and innovation. 

In terms of global visibility, WLCC ensures unparalleled brand exposure. Members benefit from our strong media presence and opportunities to showcase their brands at high-profile events and conferences, offering direct access to high-end clientele and potential business partners. 

One of the key practical advantages is our focus on cutting-edge industry insights and expertise. Members have exclusive access to market research, trend reports, and expert analysis, giving them the ability to stay ahead of emerging trends and shifts in the luxury market, ensuring they remain competitive. 

We also emphasize collaborative growth. Through WLCC, members can engage in joint projects and initiatives with other leading luxury professionals. These collaborations foster innovation and mutual success, bringing tangible benefits to all involved. 

In addition, we offer tailored educational resources. Our specialized workshops, seminars, and masterclasses are designed to address the unique challenges of the luxury sector, helping members enhance their leadership and operational capabilities. 

Finally, WLCC provides advocacy and representation. We actively work to address industry-specific challenges and promote the interests of our members, ensuring that they are well-represented within the luxury industry. 

By combining prestige, practical benefits, and collaborative opportunities, WLCC membership offers an unparalleled platform for luxury professionals looking to grow, innovate, and lead in the global market. 

LLA: What is the Chamber’s long-term vision for the luxury community, and how will it continue to evolve?

AC: Our vision is to become the world’s largest network for luxury professionals, driving excellence, sustainability, and innovation across the industry. We will focus on areas like digital transformation and sustainability to ensure our members remain leaders in an ever-changing market. 

Conclusion:

The World Luxury Chamber of Commerce, under the leadership of Alexander Chetchikov, is set to revolutionize the way luxury professionals connect and collaborate. With a clear vision for the future and a commitment to fostering innovation, the Chamber offers unprecedented opportunities for growth and leadership in the global luxury market. 

With the luxury brand landscape constantly evolving, knowledge and insight remain invaluable. The World Luxury Chamber of Commerce (WLCC) recognizes the importance of continuous learning and professional development in this sector, and to aid members in their pursuit of excellence, the WLCC presents “The Luxury Library,” a curated list of 21 must-read books that examine the intricacies of luxury marketing, customer experience, and sales strategies. These texts illuminate the principles behind successful luxury brands and provide actionable insights for professionals aiming to connect with affluent customers.

Below, explore the WLCC top picks of essential reads that will sharpen your expertise and guide you through the dynamic world of luxury business.

1. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Authors: Jean-Noël Kapferer, Vincent Bastien
Published: 2009

Luxury has permeated various sectors, leading to terms like “mass-luxury” and “hyper-luxury,” raising questions about the meaning of luxury itself. The Luxury Strategy by Jean-Noel Kapferer and Vincent Bastien examines luxury’s essence, clarifying distinctions between luxury, premium, and fashion, while offering unique marketing strategies for brand success.

🔗 Get the book here

2. Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Authors: Robin Lent, Genevieve Tour
Published: 2009

Selling luxury items demands distinct skills, focusing on emotional connection over practical needs. In Selling Luxury, Robin Lent and Geneviève Tour emphasize the role of “Sales Ambassadors” who build trust and loyalty through personalized service. The book offers strategies for exceeding expectations, understanding customer desires, and creating memorable brand experiences.

🔗 Get the book here

3. The Future of Luxury Customer Experience: How to Create High-Value, Personalized Omnichannel Experiences 

Authors: Gabriella Lojacono
Published: 2024

The Future of Luxury Customer Experience explores how luxury brands can integrate the human touch and emerging technologies to create memorable, high-end experiences. Featuring case studies from renowned retailers like Ferrari and Cartier, the book offers insights on adapting to market changes, enhancing customer loyalty, and leveraging data while respecting privacy.

🔗 Get the book here

4. Luxury Selling: Lessons from the World of Luxury in Selling High-Quality Goods and Services to High-Value Clients

Author: Francis Srun
Published: 2017

In Luxury Selling: Lessons from the World of Luxury in Selling High-Quality Goods and Services to High-Value Clients, Francis Srun reveals how understanding the unique psychology of affluent customers is essential for effective sales in the luxury market. Drawing on twenty years of experience, he emphasizes the importance of embodying luxury and building genuine relationships. The book outlines seven essential steps for successful luxury selling.

🔗 Get the book here

5. Future Luxe: What’s Ahead for the Business of Luxury

Author: Erwan Rambourg
Published: 2020

Future Luxe: What’s Ahead for the Business of Luxury by Rambourg examines trends reshaping luxury over the next decade, focusing on the growing influence of Chinese consumers and women’s spending power. He emphasizes the need for brands to prioritize sustainability, diversity, and ethics to appeal to younger generations, offering insights from industry leaders and personal experience.

🔗 Get the book here

6. Rethinking Prestige Branding: Secrets of the Ueber-Brand

Authors: Wolfgang Schaefer, JP Kuehlwein
Published: 2015

This book delves into what drives the success of prestige brands like Gucci, Cirque Du Soleil, and Aesop. Through over 100 case studies, Rethinking Prestige Branding: Secrets of the Ueber-Brand explores unconventional marketing strategies, revealing the unique allure of these brands and offering insights for marketing professionals and enthusiasts alike.

🔗 Get the book here

7. The Oxford Handbook of Luxury Business

Authors: Joanne Roberts, Pierre-Yves Donzé, Véronique Pouillard
Published: 2022

The Oxford Handbook of Luxury Business compiles insights from top experts in luxury studies, covering diverse social science perspectives. Topics include the evolution of luxury, branding, production, distribution, globalization, and ethical concerns. This essential resource serves students, researchers, and innovative industry professionals seeking to understand the complexities of the luxury sector.

🔗 Get the book here

8. Luxury World: The Past, Present, and Future of Luxury Brands

Author: Mark Tungate
Published: 2009

In Luxury World: The Past, Present, and Future of Luxury Brands, the Tungateexplores the diminishing meaning of luxury amid a surge of overpriced commodities. Investigating authentic luxury brands, their strategies, and elite clientele, the book provides a witty and insightful look into the industry. It visits iconic locations and reveals how luxury businesses navigate changing consumer preferences.

🔗 Get the book here

9. Selling Luxury Homes

Authors: Jack Cotton
Published: 2010

Selling Luxury Homes provides a comprehensive guide for becoming the preferred agent for high-end buyers and sellers. With over thirty years of expertise, Cotton offers practical strategies and methods for attracting affluent clients and successfully selling premium properties, even in challenging economic conditions.

🔗 Get the book here

10. Secrets Of Top Luxury Agents

Authors: Michael LaFido
Published: 2024

In this insightful book, Michael LaFido collaborates with 23 industry experts to share essential insights and strategies for dominating the luxury real estate market. This guide offers valuable advice for agents, buyers, and sellers alike, helping them navigate the high-stakes realm of luxury real estate effectively.

🔗 Get the book here

11. The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life

Author: Matt Oechsli
Published: 2014

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life provides a comprehensive guide for salespeople to effectively engage wealthy clients. Drawing on extensive research, it outlines strategies for initial contact, presentations, and exceptional service. This book not only reveals secrets for attracting affluent customers but also offers insights into their buying behaviors and expectations.

🔗 Get the book here

12. Marketing Luxury Services: Concepts, Strategy, and Practice

Author: Miguel Angelo Hemzo
Published: 2023

This textbook on luxury marketing management explores the complexities of offering luxury services, emphasizing strategic decision-making and the challenges posed by the traditional 4 Ps (Products, Place, Promotion, and Price). Marketing Luxury Services: Concepts, Strategy, and Practice covers the evolution of luxury, marketing strategies, and industry trends, providing practical insights and case studies to equip readers for successful luxury brand management.

🔗 Get the book here

13. The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

Authors: Ashok Som, Christian Blanckaert
Published: 2015

The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management is a comprehensive guide for executives, entrepreneurs, and students exploring the luxury goods industry. It examines global market dynamics, emerging trends, and successful strategies, providing valuable insights and data for investors and industry insiders navigating this expanding sector.

🔗 Get the book here

14. Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet

Author: Ron Kaufman
Published: 2012

Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet by Ron Kaufman addresses the ongoing service crisis across industries. While surgeons and pilots adhere to precise protocols, service culture often lacks clarity. Kaufman outlines fundamental principles and actionable strategies to cultivate a sustainable service culture, drawing on over two decades of experience to help organizations deliver exceptional service consistently.

🔗 Get the book here

15. Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Authors: Will Guidara
Published: 2024

In this Hospitality Handbook, Will Guidara, former co-owner of Eleven Madison Park, shares essential hospitality lessons that transformed his struggling restaurant into the world’s best. Drawing on unique experiences and partnerships, he emphasizes creating extraordinary moments for customers and fostering a supportive environment for staff, encouraging all businesses to embrace exceptional service.

🔗 Get the book here

16. Be Our Guest-Revised and Updated Edition: Perfecting the Art of Customer Service

Authors: Theodore B. Kinni, The Disney Institute
Published: 2011

Be Our Guest explores how Disney Institute has shaped best practices in customer service over its 25-year history. Highlighting the “Disney difference,” the book reveals proven strategies for enhancing customer loyalty and financial success. It encourages organizations to unify their vision and inspire exceptional service through innovative practices.

🔗 Get the book here

17. The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

Authors: Jeff Toister
Published: 2017

The Service Culture Handbook offers a comprehensive guide to cultivating a customer-centric culture in any organization. With actionable strategies and exercises, it equips leaders to engage employees, align operations with service excellence, and foster an environment where outstanding customer service thrives, ultimately enhancing loyalty and business success.

🔗 Get the book here

18. The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

Authors: Lee Cockerell
Published: 2013

In The Customer Rules, Lee Cockerell shares insights from over 40 years in hospitality, outlining essential principles for winning and retaining customers. With 39 actionable rules, such as “Customer Service Is Not a Department” and “Treat Every Customer like a Regular,” this handbook offers universal guidance for service excellence in any business.

🔗 Get the book here

19. $100M Offers: How to Make Offers So Good People Feel Stupid Saying No

Author: Alex Hormozi
Published: 2021

$100M Offers: How to Make Offers So Good People Feel Stupid Saying Noprovides strategies to significantly increase pricing and sales. It introduces the “Tiny Market Big Money Process” for targeting lucrative niches, the “Unfair” pricing formula for raising prices effectively, and techniques like the “Unbeatable Value Equation” to enhance product appeal. Readers will learn to create urgency, use effective guarantees, and optimize offers for maximum conversion.

🔗 Get the book here

20. Building a StoryBrand: Clarify Your Message So Customers Will Listen

Authors: Donald Miller
Published: 2017

In Building a StoryBrand, Donald Miller presents the StoryBrand Framework, helping over half a million business leaders effectively connect with customers. By utilizing seven universal story elements, he guides marketers and entrepreneurs in clarifying their messages, enhancing customer engagement, and driving sales across various platforms and industries.

🔗 Get the book here

21. Uncommon Service: How to Win by Putting Customers at the Core of Your Business

Authors: Frances Frei, Anne Morriss
Published: 2012

In Uncommon Service, Frances Frei and Anne Morriss argue that service should be a strategic advantage rather than a reactive function. They outline how to integrate service into core business decisions, emphasizing the importance of defining excellence, empowering employees, and encouraging positive customer behavior to enhance productivity and profitability.

🔗 Get the book here

The luxury market is both dynamic and demanding, but with the right insights and tools, navigating its complexities with confidence is achievable. Therefore, readers are invited to dive into “The Luxury Library” by the World Luxury Chamber of Commerce and prepare to enrich their expertise and excel in all of their endeavors. Here’s to success in mastering the art of luxury!

Who is the WLCC? The World Luxury Chamber of Commerce (WLCC) is a global network for leading luxury brands for collaboration, innovation, and business growth. WLCC provides its members with exclusive access to elite networking opportunities, global promotion, bespoke experiences, and cutting-edge industry insights.

For more information about WLCC, read this exclusive interview with Alexander Chetchikov.

Sources: Publishers, Google Books, & Amazon.com

In recent years, influencer marketing has transformed the landscape of luxury sectors, becoming a crucial strategy for high-end brands aiming to reach affluent consumers. From fashion to real estate, luxury brands have leveraged the unique allure of influencers to craft narratives that resonate with a discerning audience. This blog explores the evolution of influencer marketing within these exclusive markets, highlighting its impact, adaptation, and future potential.

The Early Days: Celebrity Endorsements and Traditional Marketing

Influencer marketing in the luxury industry initially mirrored traditional celebrity endorsements. Prestigious fashion houses and luxury car brands would collaborate with celebrities to create aspirational campaigns. This method relied heavily on the perceived importance and exclusivity associated with the celebrity’s image. However, as social media began to democratize fame, a shift occurred.

The rise of platforms like Instagram, YouTube, and later TikTok, allowed a new breed of influencers to emerge—individuals who built followings not because of mainstream celebrity status, but through relatable content, niche expertise, and authentic engagement. For luxury brands, this represented both a challenge and an opportunity: how to maintain exclusivity while embracing the authenticity that social media influencers offered.

Which platform is the biggest with influencers? Instagram stands as the frontrunner with over 80% of marketers utilizing influencer transactions on Instagram in 2024 – Sprout Social

The Shift to Micro and Macro-Influencers

The shift from traditional celebrity endorsements to digital influencers was marked by a focus on relatability and niche appeal. Luxury brands began to collaborate with micro and macro-influencers—individuals with 10,000 to 1 million followers—who, despite their smaller audiences, demonstrated strong engagement and influence within specific communities.

Micro-influencers, often experts in fields such as fashion, travel, or fine dining, provided luxury brands with a direct line to highly targeted and engaged audiences. For example, a micro-influencer specializing in sustainable fashion might partner with a luxury brand to highlight its eco-friendly initiatives, lending authenticity to the brand’s message. Meanwhile, macro-influencers, with their broader reach, helped luxury brands tap into larger, but still curated, audiences.

What percentage of nano and micro-influencers make up the playing field? Nano influencers having 1,000-10,000 followers make up 65.39% of Instagram influencer accounts. Micro-influencers are the second most popular group making up 27.73% of influencer accounts. – Sprout Social

The Power of Storytelling and Exclusivity

One of the most significant changes in influencer marketing within luxury sectors has been the emphasis on storytelling. Today, it’s not enough to showcase a product; it’s about crafting a narrative that aligns with the brand’s values and resonates emotionally with the audience. Influencers are no longer just endorsing products—they are creating content that tells the story of the brand, often with a personal twist.

Take the example of luxury travel influencers. Instead of merely showcasing a high-end resort, these influencers narrate their experience in a way that highlights the exclusivity and uniqueness of the destination. They provide an insider’s look, often capturing behind-the-scenes moments that traditional marketing campaigns could never replicate. This storytelling approach not only engages followers but also enhances the perceived value of the brand.

Adapting to Digital Trends: AR, VR, and Live Streaming

As technology evolves, so does influencer marketing in the luxury industry. Augmented Reality (AR), Virtual Reality (VR), and live streaming are becoming powerful tools for creating immersive experiences. For example, luxury fashion brands have experimented with AR filters that allow users to “try on” designer items digitally. Similarly, virtual tours of luxury real estate properties offer potential buyers an immersive experience from the comfort of their own homes.

Influencers are at the forefront of these innovations, often serving as the bridge between these cutting-edge technologies and consumers. Live streaming events, whether it’s an exclusive fashion show or a virtual property tour, are increasingly popular. Influencers bring these events to life, offering their personal insights and engaging with viewers in real-time, thus adding a layer of authenticity and immediacy that traditional marketing lacks.

Case Study: Influencer Campaign for a Leading Real Estate Brokerage in Switzerland

One example of a successful influencer campaign comes from a top luxury real estate brokerage in Switzerland. By partnering with a mid-tier influencer specializing in luxury living and travel, the brokerage was able to create an authentic narrative around its exclusive properties and tap into a new audience. Through a personalized virtual video tour of one of the brokerage’s luxurious villas, the influencer provided behind-the-scenes insights that resonated with their affluent audience. This collaboration led to a significant increase in engagement, qualified leads, and inquiries from international buyers.

This successful campaign was facilitated by the World Luxury Chamber of Commerce’s (WLCC) exclusive network, which connects luxury brands with influencers who align with their brand ethos. By carefully selecting influencers who reflect the prestige and values of the brokerage, the WLCC helped the brand craft a powerful story that reached and engaged their target audience.

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The Future of Luxury Influencer Marketing

The future of influencer marketing in luxury sectors is poised for further innovation. As brands continue to navigate the balance between exclusivity and accessibility, we can expect to see more personalized, data-driven campaigns that leverage the power of AI and machine learning. Hyper-personalized content, where influencers create tailored experiences for their followers, could become the norm.

Moreover, as consumers become more conscious of issues like sustainability and social responsibility, luxury brands will increasingly seek out influencers whose values align with their own. Authenticity will remain key, but it will be coupled with a stronger emphasis on ethics and transparency.

The evolution of influencer marketing in luxury sectors has been marked by a shift from traditional endorsements to authentic, story-driven content that leverages digital innovations. As this dynamic field continues to grow, luxury brands that embrace these changes will be well-positioned to captivate and engage the next generation of affluent consumers.

Did you know? Marketers are increasing their influencer marketing spend, with 59.4% of marketers who plan on increasing their budget in 2024. – Influencer Marketing Hub

Influencer Marketing As A Necessity

“In today’s luxury market, influencer marketing is not just a strategy—it’s a necessity. It allows brands to tell authentic stories that resonate deeply with a discerning audience. At the World Luxury Chamber of Commerce, we recognize the importance of these connections, which is why we provide our members with the tools and network to partner with influencers who embody their brand ethos. By facilitating these relationships, we help luxury brands navigate the complexities of this dynamic space, ensuring they achieve lasting growth and innovation,” commented Alexander Chetchikov, President of the World Luxury Chamber of Commerce.

Ready to elevate your brand’s story through influencer marketing? Contact the World Luxury Chamber of Commerce today to discover how we can connect you with top influencers who align with your brand’s vision. For more insights about WLCC, read this exclusive interview with our President. To learn more about influencer collaboration opportunities available to WLCC members, feel free to reach us at info@worldluxurychamber.com.

Strategic partnerships have become essential for luxury brands striving to expand their influence, innovate, and reach new audiences. These alliances allow brands to amplify their impact, merge strengths, share resources, and access new markets in ways that transcend traditional marketing. By forming high-profile collaborations with global events, luxury brands can tell richer stories, build exclusivity, and foster deeper connections with consumers who value craftsmanship and quality.

The World Luxury Chamber of Commerce (WLCC) plays a crucial role in shaping and promoting such partnerships. As a global network uniting prestigious luxury brands, WLCC is committed to driving growth and recognition within the sector. Alexander Chetchikov, President of WLCC, brings valuable insight into one of the most transformative alliances in recent history: LVMH and the Olympics.

The 2024 Olympic Games marked a milestone not only for athletic excellence but also for luxury brand sponsorship. By investing a record $163 million, Louis Vuitton Moët Hennessy (LVMH) has set a new benchmark for luxury partnerships on a global scale, redefining the boundaries of brand collaboration and setting new standards for the industry.

A Global Stage for Luxury Brands

The Olympics provide a unique opportunity for brands to gain visibility among a vast international audience, making it an ideal platform for luxury brand exposure. With its historic investment, LVMH surpassed previous luxury sponsorships, signaling its commitment to amplifying its creativity and prestige. Alexander Chetchikov sees this partnership as a strategic masterstroke: “Luxury brands increasingly recognize the importance of alliances like these in reaching new markets and reinforcing their brand identity.”

Creative Collaboration and Brand Enhancement

As the official premium partner, LVMH infused the Olympics with its renowned artistry and dedication to French savoir-faire, creating a memorable and highly creative milestone in luxury sponsorship. Driven by the passion and skill of its artisans, LVMH took on key roles across several iconic Maisons to highlight French craftsmanship at this global event. Chaumet designed the medals, Louis Vuitton crafted custom trunks for the Olympic torches and medals, Berluti provided elegant attire for the opening ceremony, and Sephora sponsored the Torch Relay. The partnership extended beyond aesthetics, supporting French athletes and engaging in initiatives like Champions Park and Club France, underscoring LVMH’s deep social commitment. This multifaceted collaboration allowed LVMH to be celebrated as the “Artisan of All Victories,” blending excellence, creativity, and national pride at the 2024 Games.

Expanding Reach to Target New Audiences

Through its Olympic sponsorship, LVMH reached beyond its traditional luxury consumers, engaging with an audience drawn to both luxury and the ideals of resilience, precision, and achievement. This alignment exposed LVMH to high-net-worth individuals (HNWIs) within new segments, broadening its influence in the luxury market.

While the immediate returns, such as heightened brand awareness and social media traction, are evident, Chetchikov highlights the importance of a long-term perspective. “Strategic partnerships like these are about building enduring connections. For LVMH, the true return will unfold as its Olympic association deepens consumer loyalty and enhances brand recognition. This partnership allows LVMH to make a lasting impression on both sports enthusiasts and luxury consumers, harnessing the Olympic spirit to elevate its brand image, engage new audiences, and reinforce its global standing in the luxury industry,” he explains.

Navigating the Challenges of High-Profile Sponsorships

Beyond immediate benefits, LVMH’s Olympic partnership created avenues for new relationships and internal inspiration. When luxury brands collaborate on a global scale, it fuels business growth and cultivates a culture of creativity that resonates with both the brand and its audience.

Despite the clear advantages, large-scale sponsorships carry inherent risks—from political and cultural sensitivities to the complexities of measuring ROI. LVMH’s approach, centered on long-term brand impact over quick returns, mitigates these risks and positions it well within an evolving luxury landscape.

Conclusion

LVMH’s partnership with the 2024 Olympics was a groundbreaking example of how luxury brands can elevate their stature and influence through strategic alliances. By aligning itself with one of the world’s most prestigious events, LVMH not only reinforced its own brand identity but also expanded its reach to a diverse, global audience, showcasing the power of creativity and heritage in luxury sponsorships. While the long-term financial impact of this ambitious investment is yet to be fully realized, the partnership has already established LVMH as an industry leader in redefining luxury marketing through high-profile collaborations.

The World Luxury Chamber of Commerce recognizes the value of such transformative partnerships and actively supports its members in forming alliances that foster innovation and visibility. Through exclusive networking opportunities, the WLCC enables its members to engage with prestigious brands, explore collaborative ventures, and participate in groundbreaking projects that span diverse industries. For brands seeking to redefine their impact in the luxury market, WLCC provides an invaluable platform to connect, collaborate, and create, positioning its members at the forefront of luxury sector evolution.

This commitment to partnership and collaboration is at the heart of WLCC’s mission, as it continuously facilitates connections that inspire growth, foster creativity, and contribute to the collective prestige of its members.