The World Luxury Chamber of Commerce (WLCC) announces the appointment of Florent Canepa, Head of Communications & Marketing Creation at Mercedes-Benz AG, to its Board of Directors. A global leader in luxury marketing and communications, Florent brings two decades of experience shaping brand strategy, creative content, and cultural influence for some of the world’s most iconic companies.
At Mercedes-Benz, Florent leads a 200-person international team and oversees the brand’s creative and communications strategy across all global touchpoints. His work has been central to strengthening the brand’s positioning and elevating its modern luxury narrative.
Before joining Mercedes-Benz, Florent held senior leadership roles at Hermès, La Prairie, Coty, and L’Oréal. He has overseen global communications, campaign development, product storytelling, and major cultural partnerships. His entrepreneurial background includes founding the events and creative agency Sing City, which collaborated with leading luxury brands across Europe.
Florent is a graduate of ESSEC Business School and Sciences Po Paris. His career blends strategic vision with a strong creative mindset, complemented by work as a guest lecturer, sound designer, and contributor to music and theater projects.
Alexander Chetchikov, President of WLCC, said, “We are honored to welcome Florent Canepa to the Board of the World Luxury Chamber of Commerce. Florent embodies the forward-thinking and culturally attuned leadership that is shaping the future of luxury on a global scale. His creative vision and deep industry expertise will significantly strengthen WLCC’s mission to drive sustainable growth, set new standards of excellence, and support the next generation of luxury leaders.”
As a Board Member, Florent will play a key role in advancing WLCC’s mission to foster sustainable growth, set industry standards, and cultivate leadership across the global luxury community.
For more information about the World Luxury Chamber of Commerce and its initiatives, please visit www.worldluxurychamber.com.
