A thought piece by WLCC Media Partner Urs Huebscher, editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business
They simply exist: The journeys you have to experience, things you have seen and unforgettable impressions that you have to remember. Authentic, unique experiences are clearly the new luxury – this trend will continue in 2025.
For example: Experience the majestic nature of Canada – including grizzlies and whales in the wild – or admire rare orangutans in the dense rainforests of Borneo. New horizons can be discovered under the twinkling starry skies of the Atacama Desert in South America, while South Africa beckons with the iconic Table Mountain, exclusive safari experiences and award-winning wineries.
You can also enjoy unforgettable moments on selected cruises. The voyage with Ponant from Reykjavik to Longyearbyen on board Le Commandant Charcot offers unique observations in the quiet expanse of the ice – in harmony with the breathtaking nature and wildlife.
Of course, this also includes hand-picked luxury hotels, such as the spectacular design hotel Jumeirah Marsa Al Arab, which will open in spring 2025 on Dubai’s longest private beach within sight of the iconic Burj Al Arab. Or the luxurious hideaway Conrad Maldives Rangali Island offers a unique, two-storey luxury residence in addition to its villas and suites. This impresses with a master bedroom that is located more than five meters below the surface of the Indian Ocean.
About the Editor: Urs Huebscher has been editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business for over 15 years. With over 30 years of media experience, he has already seen almost all corners of the world. His reports can be read in the print editions as well as on their online pages. He is also a member of the Swiss Travel Communicators Association, the leading Swiss network for travel journalism.
