Tucked away in the lush, laid-back village of Assagao – where Goa’s tropical soul intertwines with Mediterranean flair – Pruthvi Villa stands out in India’s luxury hospitality scene. A sanctuary of style and serenity, this dual-villa retreat is a place to feel. With sun-drenched courtyards, a private pool lined with exotic blooms, and interiors that whisper elegance, it’s no surprise that Pruthvi Villa was named Best Luxury Private Pool Villa in Goa, 2025, by Luxury Lifestyle Awards.
At the heart of this dreamlike escape is Mayur Narsinghani, whose passion and vision have shaped Pruthvi Villa into a destination where guests don’t just vacation – they belong. With an instinct for thoughtful luxury and a flair for personalization, Mayur has brought to life an experience where every detail feels tailor-made. In this exclusive interview, he pulls back the curtain on what it takes to build a brand that combines beauty, comfort, and soul into every stay.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, leads our exclusive interview. Drawing on more than 17 years of experience recognizing the globe’s most distinguished luxury brands through the Luxury Lifestyle Awards, he offers rich expertise and discerning insight into the dynamic landscape of luxury.
Alexander Chetchikov: Congratulations on your recent win! What does receiving an LLA in 2025 mean to you and your team at Pruthvi Villa?
Mayur Narsinghani: Thank you, Alexander. To be awarded the LLA in 2025 is a profound honour, not merely for myself but for every hand and heart behind Pruthvi Villa. It stands as a testament to the countless hours, the quiet perseverance, and the unyielding passion that have shaped this endeavour. It reaffirms a truth we have long believed, that when one leads with purpose and conviction, excellence naturally follows.
AC: Pruthvi Villa is praised for combining the best aspects of hotels and homestays. Could you tell us more about how this hybrid experience is created and maintained?
MN: At Pruthvi Villa, the principles of luxury and privacy are woven into the very fabric of our philosophy. We offer an experience that is both unique and intentional, where the meticulous services of a distinguished hotel are harmoniously entwined with the intimacy and warmth of a private homestay. Our team does not merely serve; they host, with the grace and warmth reserved for family. Every detail, from bespoke experiences to genuine local connections and quiet gestures of thoughtfulness, is offered with heartfelt sincerity.
Maintaining such a delicate balance demands not only unwavering consistency and careful training but, above all, a true generosity of spirit. Guests find themselves exquisitely cared for, yet wholly at ease, as though returning to a home long known. That, indeed, is the quiet magic we seek to create.
AC: The villas are beautifully set amidst lush tropical flora and designed with Mediterranean aesthetics. How important is the connection between architecture and guest experience at Pruthvi Villa?
MN: It is everything. True design transcends mere aesthetics; it is a dialogue of emotion and energy. From the moment our guests arrive, we wish for them to feel gently transported into another world. The Mediterranean influence lends an air of calm, warmth, and enduring elegance, while the tropical environs anchor the spirit of the place in vitality and quietude. It is a delicate alchemy, the weaving together of openness and seclusion, of grandeur and restraint. Every arch, every material, every line has been chosen with thoughtful intent, each one playing its part in a composition of subtle beauty.
AC: Every stay is tailored based on guest needs. Can you share an example of a particularly memorable guest experience that reflects this personalized approach?
MN: Certainly. Earlier this month, we had the pleasure of hosting a family of eighteen who gathered in Goa to celebrate their matriarch’s seventy-fifth birthday. As the children resided in New York, we assisted them in curating every facet of the occasion from afar. From engaging a private chef and thoughtfully crafting the menus to arranging local performers for an evening of entertainment, every detail was orchestrated with precision and care, ensuring an experience both seamless and memorable.
AC: In terms of customer satisfaction, what systems or philosophies do you have in place to ensure consistency across all guest stays?
MN: For us, consistency is rooted in culture. We have cultivated a team that does not merely adhere to a checklist but truly comprehends the significance of each detail. We encourage our staff to think as hosts, not merely as employees. While we have established systems for guest feedback and internal audits, it is the human element that distinguishes us, infusing every interaction with warmth, intuition, and care.
AC: The luxury hospitality industry is constantly evolving—what trends are you currently seeing that excite or inspire you, and how do you think they will shape the future of travel?
MN: One trend that profoundly resonates with me is the shift from mere opulence to true meaning. Today’s discerning travellers seek more than just five-star amenities; they yearn for connection. Whether it is sustainability, cultural immersion, or wellness, there is an inherent desire to find purpose in the way one travels.
Equally notable is the rise of intimate, design-conscious properties that marry privacy with experience, offering a refined balance. This ethos aligns deeply with our vision at Pruthvi Villa, where spaces are not only luxurious but also imbued with a soulful, human touch. The future of travel, it seems, belongs to places that craft stories, not simply stays.
AC: In an era where travellers seek more than just beautiful spaces, how do you think luxury brands can create truly meaningful and transformative guest experiences?
MN: Brands must evolve beyond mere notions of service and instead embrace the concept of genuine connection. A beautifully designed space may mark the beginning of an exceptional experience, but it is what you layer upon that beauty that truly defines the journey. Today’s travellers seek more than mere indulgence; they seek emotional resonance. They desire to be understood without the need for explanation. This calls for an attentive mind and the ability to craft moments that feel deeply personal, often with an element of surprise.
At Pruthvi Villa, our approach is centered on storytelling, personalization, and an ever-present attentiveness to the guest’s needs. We curate experiences that align with their inner rhythm, be it a quiet retreat, a joyous celebration, or a path of discovery. True luxury, the kind that touches the soul, is subtle, intentional, and lasting. It is this form of hospitality we strive to deliver with unwavering dedication, every single day.
AC: Looking ahead, what exciting developments or expansions can we expect from Pruthvi Villa in the near future?
MN: We are genuinely thrilled about the future that lies ahead for Pruthvi Villa. Having meticulously crafted an intimate and personalized experience at our current location, we now seek to extend this ethos to new, thoughtfully selected destinations. Each one will echo our core values: authenticity, a deep connection with nature, and a seamless blend of luxury with homestyle warmth. Yet, each will be uniquely tailored to the spirit of its surroundings.
We are also exploring holistic programs that promote mental well-being, mindful eating, and sustainable practices. Imagine private yoga retreats, sound healing sessions, and curated outdoor experiences that allow guests to reconnect with both themselves and the natural world in profound ways.
Ultimately, it is about creating new avenues for people to engage with the world, enrich their lives, and return home transformed, bringing back not just memories but something far deeper. This is the future we are shaping.
Mayur, thank you for your time and for our insightful conversation.
Visit https://www.pruthvivilla.com to book your next experience at Pruthvi Villa today.
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