Porto Business School announces the launch of its new advanced executive program, Leading the Luxury Business, designed to equip professionals with the mindset, sensitivity, and strategic skills to thrive in the global luxury sector.

More than a management course, this program incorporates business insight with cultural awareness and emotional intelligence, preparing participants to lead with purpose and creativity. Featuring a world-class faculty of industry pioneers and guest speakers, who are or were executives of brands such as Cartier, Chanel, Prada, Gucci, Piaget, VistaJet, The Sotheby’s Institute of Art, Aston Martin, Dior, The Luxury Institute NYC, Fendi, and Bulgari, the program offers privileged access to global luxury leaders and hands-on experiential learning. Details of the outstanding quality of professors and guest speakers in the link below.

Program Director

António Paraíso is a consultant, speaker, and guest professor specializing in luxury marketing, innovation, and international business. With over 19 years of experience in global fashion markets and business across 50 countries on five continents, António holds an Executive MBA from Porto Business School and executive education from IE Business School and IMD Business School. He focuses on customer experience, cross-cultural management, and business development in luxury.

Highlights of the program include immersive visits to luxury houses, art museums, wine cellars, hotels, masterclasses in experience design, exclusive networking opportunities, and a capstone project tackling real-world challenges. Tailored for mid- to senior-level professionals across fashion, hospitality, interior design, jewelry, cosmetics, private clinics, wines & spirits, automobiles & yachts, private banking, and media, the program uniquely integrates strategy, creativity, and consumer psychology to redefine luxury leadership.

The program begins on October 20, 2025, in a blended format (60h on-campus | 60h online) and will be delivered in English.

For more information and enrolment, visit https://www.pbs.up.pt/en/programas/advanced-program-en/leading-luxury-business/