The World Luxury Chamber of Commerce (WLCC) is proud to announce the appointment of Phil Keb, Senior Advisor, Global Corporate Investments and Transactions at IHG Hotels & Resorts, to the WLCC Board.
A seasoned global executive with more than three decades of leadership in luxury hospitality, real estate development, and strategic deal structuring, Phil Keb brings exceptional expertise in guiding complex, high-value projects from concept to completion. His distinguished career includes the successful financing and development of over 50 luxury hotels, branded residences and resorts worldwide, representing an investment value exceeding $6 billion.
Before joining IHG Hotels & Resorts, Phil served as Executive Vice President of Development at Gencom, where he led high-profile hospitality and branded residence projects across the Americas, the Caribbean, and Europe. His work with both brand companies and hospitality owners/developers has supported some of the world’s most iconic brands, including Regent Hotels & Resorts, Six Senses, Capella, Rosewood, Ritz-Carlton, Park Hyatt, and Four Seasons.
“Phil represents the kind of leadership that defines the next chapter of global luxury,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “His proven ability to structure and deliver complex, multi-billion-dollar hotel and resort developments – bridging relationships with investors, operators, and governments – will add tremendous depth to WLCC’s strategic vision. Phil’s insight into how partnerships, financing, and innovation can shape the future of luxury hospitality aligns perfectly with our mission to connect global leaders driving growth and transformation across the luxury industry.”
As a WLCC Board Member, Phil Keb will contribute his extensive expertise in global hotel development, deal structuring, and public–private partnerships to help shape WLCC’s initiatives in the luxury hospitality and branded real estate sectors. His deep understanding of how to structure, finance, and deliver complex luxury projects will offer WLCC Members practical insights into investment models, development strategies, and the evolving dynamics of branded residences and resort ownership. Phil’s perspective will enrich WLCC’s mission to connect industry leaders through knowledge exchange, strategic collaboration, and forward-thinking dialogue on the future of luxury destinations worldwide.
“I’m honored to join the WLCC Board and look forward to supporting its mission of building meaningful global connections across the luxury ecosystem,” said Phil Keb. “The Chamber’s focus on excellence, sustainability, and innovation resonates strongly with my own approach to development.”
The World Luxury Chamber of Commerce unites leaders and changemakers across the global luxury industry – from hospitality and design to investment, real estate, and technology – providing a platform for collaboration, visibility, and influence.
For more information about the World Luxury Chamber of Commerce and its initiatives, please visit www.worldluxurychamber.com
