As the world of luxury travel evolves at an unprecedented pace – driven by innovation, personalization, and a deeper sense of global consciousness – the World Luxury Chamber of Commerce (WLCC) is proud to stand at the forefront of this transformation with the launch of its Luxury Travel & Hospitality Committee, officially debuting in October 2025.
More than just an industry forum, this new committee is a catalyst for shaping the future of ultra-luxury experiences. From high-touch service to cutting-edge guest innovations, WLCC is bringing together a global network of pioneers who are not only responding to emerging trends but defining them.
Today, we invite you to meet some of the WLCC visionaries shaping this groundbreaking initiative.
The Leaders Behind the Vision
WLCC Board Member | CEO, Global Hotel Advisors
With a career spanning decades and continents, Bob Kharazmi has become a pillar of excellence in luxury hospitality. As a former strategic leader for Marriott’s most iconic luxury brands – The Ritz-Carlton, St. Regis, Bvlgari Hotels & Resorts, and W Hotels – Bob brings a rare blend of global insight, operational mastery, and an unshakable commitment to service culture. Today, as CEO of Global Hotel Advisors and a WLCC Board Member, he will play a pivotal role in advising on committee strategy and shaping the best practices that will guide the sector forward.
“As a member of the Luxury Travel & Hospitality Committee, I cherish the invaluable platform it provides, enabling global leaders to come together, spark innovation, and elevate the standards of excellence we offer to the world’s most discerning patrons.” – Bob Kharazmi
WLCC Board Member | Founder & Chairman, Takara Hospitality Group
Hospitality Operator & Brand Creator, 2024 F&B Entrepreneur of the Year, Ahmed Alajmi is a force of innovation in the Middle East’s hospitality scene. His Saudi-based empire – Takara, Sold Out, and Ziba – reflects a deep understanding of culinary artistry, brand storytelling, and local luxury. As a WLCC Board Member, Ahmed advocates for regional excellence and the inclusion of elevated dining as a core pillar of the travel experience.
“Luxury today is no longer just about global names – it’s about local soul, cultural relevance, and unforgettable experience design. As someone deeply committed to building homegrown hospitality brands, I see this committee as a powerful platform to amplify new voices, shape luxury global standards, and bridge cultures through excellence. WLCC is creating the future of luxury hospitality, and I’m proud to be part of that vision.” – Ahmed Alajmi
WLCC Honorary Board Member | Founder, No Water No Us
Called around the world “The Voice of Water,” Malek Semar brings over two decades of entrepreneurial leadership and international environmental advocacy to the WLCC. His involvement ensures that the committee integrates socially responsible tourism practices and prioritizes the environmental impact of luxury travel in every conversation.
“Luxury must evolve from indulgence to influence. As water becomes one of the world’s rarest and most valuable resources, the luxury industry has both a responsibility and an opportunity to lead. True excellence in hospitality today means designing experiences that honor our planet as much as they delight our guests. Through the WLCC Luxury Travel & Hospitality Committee, we can amplify sustainability as a pillar of luxury — because without water, there is no life, and without life, there is no luxury.”– Malek Semar
A Community of Excellence: Industry Titans Within Reach
The WLCC Luxury Travel & Hospitality Committee proudly welcomes contributions and insights from some of the most iconic names in the industry. Members and collaborators include executive leaders from: InterContinental, Rixos, The Ritz-Carlton, JW Marriott, SkyLux Travel, Aspire Lifestyle, ONEflight International, and many more – each playing a role in defining the future of travel for the world’s most discerning guests.
This collective brain trust allows for a rare convergence of cross-industry dialogue: private aviation meeting haute couture, wellness pioneers collaborating with resort architects, and global DMCs aligning with next-gen tech innovators.
Join the Movement: Shape the Future of Luxury Travel
Participation in the Luxury Travel & Hospitality Committee is reserved exclusively for WLCC members. By becoming a member in these early stages, companies and individuals don’t just gain access to an elite global network — they help shape its very foundation. WLCC members will co-create industry standards, contribute to a Luxury Travel Best Practices Guide, participate in bi-annual roundtables, and help mentor the next generation of luxury leaders.
Interested in being part of this movement?
Become a member today and help define the future of luxury travel & hospitality – Join WLCC!
