Lancia Designs has been inducted as a member of the World Luxury Chamber of Commerce, reinforcing its position within a global network of distinguished luxury leaders. As a U.S.-based luxury lifestyle brand founded by artist and designer Lancia Soans, the company brings a refined perspective to contemporary art and executive gifting across private and corporate environments.
Lancia Designs operates at the intersection of modern artistic expression and executive culture. The brand is recognized for creating minimalistic, elegant works of contemporary art for luxury residential and commercial properties, including hotels, as well as bespoke executive gifts designed for private jet clients and high-level corporate engagements. Its portfolio also includes bespoke corporate and wedding invitations tailored to discerning clientele.
Guided by the vision “Art of A Polished Lifestyle,” Lancia Designs serves modern business aviation and corporate executives who value craftsmanship, discretion, and emotional resonance. Through carefully developed art pieces and executive gifts, the brand emphasizes gratitude, respect, refinement, and aesthetic clarity in a digitally accelerated world. Each creation is positioned not only as a physical object, but as a reflection of personal and corporate identity.
The company also aligns itself with select heritage brands such as Bentley and Faber-Castell, referencing traditions of British and German engineering, design, and fine writing instruments. This association reflects an appreciation for long-standing craftsmanship and innovation within the corporate lifestyle sphere. Lancia Designs collaborates with clients and partners who seek to integrate enduring values of quality and design into contemporary executive life.
Membership in WLCC reflects the company’s engagement with a strategic, executive-level ecosystem dedicated to advancing leadership, dialogue, and collaboration within the global luxury sector.
“Joining the World Luxury Chamber of Commerce represents an important step in strengthening our global relationships within the luxury community. At Lancia Designs, we focus on meaningful artistic expression and executive gifting that reflect refinement, heritage, and emotional depth. We look forward to contributing to a network that values strategic growth and long-term industry advancement,” said Lancia Soans, Founder of Lancia Designs.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented on the induction: “Lancia Designs brings a distinctive artistic perspective to the luxury lifestyle sector, particularly within business aviation and executive environments. Its focus on contemporary art and bespoke gifting aligns with the values of craftsmanship, leadership, and global influence that define WLCC membership.”
Through its work across high-end properties, private aviation contexts, and corporate engagements, Lancia Designs contributes to a broader dialogue about how art, heritage, and executive culture intersect. Its approach reflects a commitment to refined aesthetics and thoughtful design within the evolving landscape of global luxury.
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