World Luxury Day, celebrated for the very first time on October 8 this year, is rapidly gaining momentum. Media, industry leaders, and global brands are turning their attention and support toward this new international initiative by the World Luxury Chamber of Commerce. This occasion is not only a celebration but also a multilayered effort to honor and redefine the contemporary meaning of luxury. It is the right time to uncover the essence behind World Luxury Day, its identity, and purpose.
Overview
World Luxury Day is a global celebration of excellence, craftsmanship, innovation, and sustainability. Launched by the World Luxury Chamber of Commerce (WLCC), it is the first professional holiday dedicated to those working in the luxury industry. October 8 was chosen as the date because it marks a milestone for the professional community, the founding of the WLCC. Its mission is to unite brands and leaders for networking, knowledge exchange, and collective growth.
Logo
World Luxury Day features two variations of its logo.
The first highlights the event’s name, rendered in the hues of precious metals and accompanied by a shining diamond, symbolizing the brilliance of the dreams and talents of those devoted to the luxury industry. In Latin, Lux means “light,” and this very light is embedded in the identity of World Luxury Day, illuminating and inspiring millions of people worldwide.
The second version features a globe, emphasizing the truly international character of the event, which unites industries, cultures, and people worldwide to celebrate the authentic essence of luxury.
Slogan
One day to celebrate luxury worldwide
The slogan reflects the vision of creating a single day when every corner of the global luxury industry comes together to celebrate its values, achievements, and people.
Goals
World Luxury Day is the first international celebration of luxury that places people, the professionals, creators, and innovators, at the forefront.
- Celebrate the people behind the luxury industry: artisans, designers, innovators, entrepreneurs.
- Highlight how excellence, creativity, and heritage shape our world.
- Showcase sustainability and ethics as true benchmarks of luxury.
- Unite professionals, brands, and enthusiasts in a global celebration.
Mission and Vision
World Luxury Day strives to become the annual global platform where the values of the luxury industry are honored, reimagined, and shared with the world. It celebrates not only products and services but also the dedication, vision, and artistry of the people who bring them to life. By bridging tradition with innovation, and prestige with responsibility, it aims to establish a legacy that reflects both excellence and purpose.
“I envision World Luxury Day as a global celebration where each sector showcases its uniqueness: fashion with shows or collaborations; hospitality with special packages; real estate with property viewings; and haute cuisine with tastings. The main goal is to honor craftsmanship, innovation, and unique experiences, but first and foremost, it’s a celebration for the people working in the luxury industry.”
— Alexander Chetchikov, President of WLCC
Website
Social Media
Join the global conversation with #WorldLuxuryDay and share on social media what luxury means to you!
