The World Luxury Chamber of Commerce is thrilled to offer the SDA Bocconi Hospitality And F&B Executive Program to its members, an opportunity designed to elevate leadership within the rapidly evolving Hospitality and Food & Beverage (F&B) sectors. Set for 2025, this exclusive program, taking place in Milano and Lausanne, provides cutting-edge insights into sustainability and innovation—two of the most pressing challenges in the industry.
A Transformational Experience
This unique program offers a comprehensive framework to address the major shifts occurring in the Hospitality F&B industry, from generational changes to technological advancements, and evolving consumer expectations around personalization and sustainability. Co-designed and co-taught by two of Europe’s leading institutions, SDA Bocconi and EHL (École hôtelière de Lausanne), participants will engage with thought leaders and industry experts in a collaborative learning environment that bridges theory with practical application.
Key Program Highlights
The Hospitality And F&B Executive Program is structured into six dynamic pillars:
- Discover: An exploration of the fundamental value system in Hospitality and F&B, including customer segmentation, market structure, and distribution strategies. Case studies from global leaders like Red Bull will illuminate best practices in the sector.
- Experience: This pillar focuses on food design, interior design, and storytelling, which are essential to creating unforgettable customer experiences. Participants will engage in a hands-on kitchen and service preparation session, followed by a culinary immersion dinner.
- Innovate: Creativity is key to staying ahead in this industry. In this module, participants will delve into emerging technological trends such as AI in customer engagement, as well as conduct a workshop on innovative solutions for F&B operations.
- Value Creation & Capture: Understanding how to navigate the delicate balance between luxury and volume will be explored through real-world cases, such as Nespresso’s market strategy. The module focuses on blending prestige with accessibility to achieve sustained growth.
- Sustainability: Addressing sustainability in the Hospitality and F&B sectors, this module covers food waste reduction, supply chain management, and the integration of eco-friendly practices to ensure that luxury businesses can thrive responsibly.
- Financial Performance: Participants will gain critical insights into measuring financial performance in the F&B industry, with a focus on key performance indicators (KPIs) and strategies for financial sustainability.
Leading Experts
The program is taught by distinguished faculty from both EHL and SDA Bocconi, including professors like Gabriella Lojacono and Stéphane Haddad, who bring decades of experience and expertise in hospitality, innovation, and sustainability. Together, they provide a balanced approach that is both academically rigorous and practically oriented to tackle real-world challenges.
Who Should Apply?
This program is ideal for senior managers or executives in the Food & Beverage and Hospitality sectors looking to deepen their expertise, understand industry interconnections, and strategically drive business growth in an evolving market. If you’re looking to enhance your strategic capabilities and lead transformation in the Hospitality and F&B sectors, this program will help you adapt to industry shifts and take advantage of new opportunities for growth.
Special Discounts for Chamber Members
As a special offer, World Luxury Chamber of Commerce members are eligible for a 15%-20% discount on the program fees. This is a limited-time opportunity to access world-class executive education at a reduced price.
Program Details
- Dates: May 22–24, 2025 (Lausanne), June 26–28, 2025 (Milano)
- Duration: 48 hours
- Location: SDA Bocconi School of Management, Milano & EHL, Lausanne
Participants who attend at least 80% of the classes will receive a Certificate of Participation and a digital badge to share on LinkedIn.
Why Choose SDA Bocconi?
For over 50 years, SDA Bocconi has been at the forefront of managerial education, providing programs that combine rigorous academics with real-world applicability. Ranked 1st among European business schools, SDA Bocconi offers a transformative educational experience that equips leaders to drive change and foster innovation. By joining this program, you will gain access to a vibrant Bocconi Alumni Community with over 135,000 members globally, enhancing your professional network and continuing your career growth.
Apply Now
For more information or to apply, please visit https://worldluxurychamber.com/events/hospitality-fb-executive-program-edition-2025/
Don’t miss this opportunity to shape the future of the Hospitality and F&B industry—secure your place in the 2025 Hospitality And F&B Executive Program today!
To see upcoming programs, visit https://worldluxurychamber.com/development/
