As a proud media partner of Savant Amsterdam 2025, the World Luxury Chamber of Commerce (WLCC) was honored to attend the 10th annual edition of this event, tailored specifically for the Benelux region. The gathering brought together over 250 senior leaders—including VPs, Senior Directors, and C-level professionals responsible for eCommerce, marketing, loyalty, CRM, and digital transformation.
Held in the iconic Johan Cruyff Arena, this year’s edition explored the transformative forces reshaping the future of e-commerce. With a central theme of empowerment through AI, machine learning, hyper-personalization, innovation, and customer-centricity, the event featured a compelling program structured around two key streams: E-Commerce Innovations and Reinventing Marketing & Loyalty.
A standout presence throughout the event was Oisin Lunny, Event MC, Award-Winning Marketer, and Co-Founder of Galaxy of OM, who masterfully moderated the overall conference and led the E-Commerce Innovations stream with insight, energy, and a touch of charisma. A seasoned host and expert communicator, Oisin brought a dynamic flow to each session, guiding discussions with precision, humor, and genuine engagement.
The Reinventing Marketing & Loyalty stream was skillfully moderated by Nathalie Peters, Digital Transformation Expert and Founder of MORGENFRISK, who brought her extensive knowledge and passion for innovation to guide thought-provoking discussions on loyalty, sustainability, and brand connection.
Key Themes and Insights
The agenda showcased a dynamic mix of keynote presentations, panel discussions, and expert-led roundtables, covering topics such as:
- Strategic Leadership in Digital
Leading digital disruption and transforming marketing into a driver of growth.
- Global Marketing Insights
Learning from high-performing strategies across Asia, Europe, and the U.S. to fuel local e-commerce success.
- Reinventing Loyalty and Engagement
Building authentic loyalty and deepening customer relationships in the Benelux market.
- AI-Powered Personalisation
Leveraging AI and data insights to optimise the consumer journey and accelerate sales.
- Sustainable Marketing Strategies
Embedding sustainability into brand storytelling to engage today’s conscious consumers.
- Building Brand Communities
Creating engaged communities that foster trust, loyalty, and advocacy.
- Mastering Retail Media
Boosting brand visibility and conversions through smart retail media strategies.
- Optimising Fulfillment & Last-Mile Solutions
Enhancing satisfaction and retention through innovative logistics and delivery models.
Visionary leaders from global brands including Unilever, Danone, Swiss Sense, Philips, La Redoute, PVH Corp, AG1, HEINEKEN, Worten Iberia, and Booking.com shared forward-looking strategies and practical success stories, offering both regional depth and global perspective.
Standout Sessions
Highlights included an inspiring keynote by Serkan Otles, Senior Director at Philips Personal Health, on driving innovation & strategic leadership in the digital age. Another standout voice was Manyana Schmitz, Digital Transformation & Innovation Leader and Women in Tech Ambassador, who emphasized the human element in digital evolution: “The success of digital transformation lies in building high-performing, future-ready teams – cultivating adaptability, driving innovation, and thriving in ever-evolving markets.” Equally impactful was Damien Poelhekke, CEO of La Redoute, who highlighted how leveraging customer data and embracing sustainable innovation is key to driving meaningful, long-term growth.
Additional sessions ranged from fireside chats on logistics as a retention tool to deep dives into cross-border e-commerce, AI-driven fulfillment, and omnichannel excellence.
A Hub for Collaboration and Future Thinking
The event concluded with an exclusive networking party, offering a relaxed space for attendees to connect beyond the sessions, forge new partnerships, and cultivate international collaboration.
“Savant Amsterdam stands out as a key gathering for eCommerce professionals, retail innovators, and digital leaders looking to stay ahead of the curve. The speakers didn’t only discuss the future of eCommerce – they showcased what’s possible today through innovation, insight, and a relentless focus on the customer experience. What truly elevates this event is the strong sense of community – a space where forward-thinkers connect, exchange ideas, and shape the future together. As the WLCC, we are proud to support events like this that champion collaboration, transformation, and excellence across the retail sector,” said Olha Kipiani, Communications Director at the World Luxury Chamber of Commerce.
About Savant Events
Savant Events is a premier organizer of boutique e-commerce conferences, connecting industry leaders across Europe and North America. With events in cities like Amsterdam, Berlin, London, the Nordics, and New York, Savant Events brings together senior decision-makers from influential markets.
Savant Amsterdam 2025 is tailored specifically for the Benelux region, bringing together over 250 senior leaders—including VPs, Senior Directors, and C-level professionals responsible for eCommerce, marketing, loyalty, CRM, and digital transformation—from leading brands such as Philips, La Redoute, Unilever, Danone, Swiss Sense, PVH Corp, AG1, HEINEKEN, Worten Iberia, and Booking.com.
For more information, please visit https://savant-events.com/
