Welcome to The Weekly Edit, your curated digest of the latest in the world of luxury. Each week, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.
Mia Goth as Elizabeth in Frankenstein. Photo: Ken Woroner/Netflix © 2025.
Tiffany & Co. Breaks New Ground as Netflix’s First Luxury Jewelry Partner
Tiffany & Co. has announced a collaboration with Netflix for Guillermo del Toro’s Frankenstein, marking the luxury jeweler’s first partnership with the streaming giant. Tiffany’s iconic pieces appear throughout the film, which premieres in select theaters on October 17 and on Netflix globally on November 7. To mark the occasion, the brand is presenting theatrical window displays at its Fifth Avenue flagship, designed with del Toro to reinterpret key scenes from the film. A behind-the-scenes featurette showcases insights from the director, costume designer Kate Hawley, actress Mia Goth, and Tiffany’s creative team, highlighting how the jeweler’s archives enriched the movie’s visual world.
Via: Tiffany & Co.
LVMH and Kering Upgraded as Morgan Stanley Signals Brighter Outlook for Luxury
Morgan Stanley has shaken up its luxury outlook, upgrading LVMH and Kering to Overweight and naming Kering its new top pick. The bank points to a creative surge sweeping through fashion powerhouses like Gucci, Bottega Veneta, and Dior, energizing the sector after standout shows in Milan and Paris. This stylistic shift toward bold, expressive designs is expected to boost sales volumes as consumers embrace layering and experimentation. While the industry is still adjusting after years of rapid expansion, Morgan Stanley sees signs of a brighter 2026, fueled by strong creative momentum, strategic leadership changes, and improving prospects in the US and China.
Via: Yahoo Finance
Above: Via LLM & Champagne Bollinger
Special Cuvée 007: Champagne Bollinger Honors Decades-Long Bond Partnership
For over four decades, Champagne Bollinger has been synonymous with James Bond, and now the partnership is celebrated with the Special Cuvée 007 Limited Edition. Marking more than 45 years as the official Champagne of the franchise, the release features a sleek black collector’s box adorned with a gold gun barrel motif inspired by Bond’s iconic opening sequence. The bottle carries the 007 logo, reflecting its cinematic heritage. In honor of James Bond Day on October 5, British Airways will serve the limited edition exclusively in Club World on long-haul flights from October 1–5, offering passengers a unique, immersive Bond experience.
Via: LLM, Champagne Bollinger
Above: Via TAG HEUER
Luxury Meets Sport: TAG Heuer x New Balance
TAG Heuer and New Balance are redefining high-performance gear with their latest collaboration, combining style, technology, and running performance. The partnership introduces a limited-edition Connected E5 smartwatch and FuelCell SC Elite v5 running shoe, each capped at 3,000 units. The smartwatch features exclusive running plans and premium materials, while the shoe incorporates a carbon-fiber plate for enhanced performance. With running growing as both a sport and lifestyle trend, the collaboration leverages major marathon partnerships, athlete ambassadors, and TAG Heuer’s sports marketing presence. Together, the brands aim to offer runners advanced equipment that merges innovation, style, and functionality.
How Can AI Complement Heritage Without Compromise?
As AI technology accelerates, luxury brands are exploring how to integrate it without compromising heritage, human touch, or sustainability. While AI can streamline marketing, content creation, and customer insights, it raises concerns over environmental impact and originality, particularly among affluent consumers. Research shows growing scrutiny of AI’s sustainability credentials, especially in Europe, and rising expectations for responsible practices. Brands that weave AI subtly into their strategies (enhancing experiences while preserving storytelling, quality, and emotional connection) are more likely to win trust. In contrast, inconsistent or heavy-handed adoption risks damaging reputation and alienating high-net-worth audiences.
Via: Luxury Daily
Soon To Launch: Luxury People Podcast | EPISODE 2
Get ready to dive into the world of luxury leadership!
The next episode of the Luxury People Podcast, hosted by Antonio Paraiso, features Bob Kharazmi, a global hospitality pioneer behind iconic brands like The Ritz-Carlton, St. Regis, and Bvlgari. Hear his powerful stories on transforming challenges into opportunities, building legendary service cultures, and leading luxury brands worldwide.
To stay curious and inspired, mark your calendar for 21 October to elevate your luxury mindset!
Stay ahead of the curve; explore more stories, register for upcoming events, and join the conversation with WLCC: https://worldluxurychamber.com/insights-news/
