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Obrana Group
Obrana Group
Built on the principle of “Living & investing where we build,” Obrana Group is committed to delivering high-quality homes while fostering long-term relationships with its clients. By reinvesting in projects, challenging industry norms and cultivating a dedicated team, Obrana continues to evolve, creating not just homes but thriving communities.
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WLCC insights & News
Jul 16, 2025
AI as the New Artisan: Erik M. Nilsen Shares How Emerging Tech is Transforming LuxuryIn an era where technology often feels at odds with exclusivity and craftsmanship, Trifork is pioneering a fresh approach, melding deep tech expertise with a design-driven mindset to elevate luxury beyond convention. Alexander Chetchikov, President of WLCC, sat down with Erik M. Nilsen, CEO of Trifork Spain, to explore how AI, spatial computing, and voice […]
Jul 16, 2025
Cityscape Global Returns to Riyadh in November 2025· Cityscape Global 2025 set to attract institutional investors with access to over $5 trillion in capital · This year Cityscape Global will feature 450+ world-class exhibitors, 500 speakers, 4 conferences, and 2 VIP programmes for institutional investors and international developers · ESTAAD, Saudi Arabia’s first dedicated platform uniting the full international stadiums, sports, and […]
Jul 16, 2025
Leading with Relational Intelligence: An Exclusive Conversation with Michaela MerkGreat luxury brands don’t just train staff; they train emotional intelligence. Michaela Merk, PhD, CSP, GSF, is a leading expert in Relational Intelligence, teaching global brands how to transform everyday encounters into lasting emotional bonds. As the author of Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors and host of the Luxury […]