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Obrana Group
Obrana Group
Built on the principle of “Living & investing where we build,” Obrana Group is committed to delivering high-quality homes while fostering long-term relationships with its clients. By reinvesting in projects, challenging industry norms and cultivating a dedicated team, Obrana continues to evolve, creating not just homes but thriving communities.
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WLCC insights & News
Jun 18, 2025
As Global Demand Cools, LVMH Leverages AI to Stay Ahead of the CurveAs perceptions of luxury continue to change, major maisons face mounting headwinds: consumers are tightening their belts, growth in core markets such as the U.S. and China is cooling, and the post‑pandemic boom is giving way to a new normal. Against this backdrop, LVMH is placing a strategic bet on artificial intelligence as the linchpin […]
Jun 17, 2025
L’Occitane en Provence: Elevating Luxury Hospitality with Award-Winning Sensory ExperiencesL’Occitane en Provence has once again proven its leadership in the world of luxury hospitality, earning top honours from the prestigious Luxury Lifestyle Awards. Recognised as the Best Luxury Hotel Amenities Brand in North America and Europe for 2025, the brand continues to redefine the guest experience with its expertly curated, sensorial amenities. These accolades highlight L’Occitane en Provence’s unwavering […]
Jun 17, 2025
Luxury Library: $100M Offers: How to Make Offers So Good People Feel Stupid Saying NoAuthor: Alex HormoziPublication Date: 2021Amazon Rating: 4.9 The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through […]