Celebrating Excellence, Craftsmanship & Innovation Worldwide
World Luxury Day, celebrated on October 8, is a global occasion dedicated to honoring the timeless artistry, innovation, and cultural heritage that define the luxury industry. Established by the World Luxury Chamber of Commerce (WLCC), this special day brings together brands, artisans, professionals, and enthusiasts worldwide to promote responsible luxury and inspire the future of this unique sector.
“ World Luxury Day inspires the industry to shift the mindset from selling products to creating meaningful experiences. It reminds brands that true luxury isn’t about price tags, it’s about making people feel seen, heard, and valued. By celebrating craftsmanship, storytelling, and thoughtful moments, it unites global luxury professionals around what really matters: transforming client relationships from transactional to transformational and building lasting connections. ”
WLCC Board Member, Keynote Speaker, Author, Luxury Expert
“ World Luxury Day is significant because it allows us to reflect on what true luxury means today. Personally, World Luxury Day serves as a reminder that luxury is not only about design or service, but also about connection and care. At InterContinental Cascais-Estoril, it means curating experiences by the ocean that make guests feel valued and inspired. ”
General Manager of InterContinental Cascais-Estoril
“ The initiative of the World Luxury Chamber of Commerce of creating a day dedicated to luxury acknowledges not just its cultural prestige but also highlights its economic power. The creation of World Luxury Day provides an opportunity to debate the true meaning of luxury, celebrate elegant creativity and craftsmanship, as well as encourage a wider reflection on the importance luxury plays in delivering moments of happiness and shaping our lives. ”
Luxury Marketing Expert & Public Speaker
We celebrate this year!
Our Mission
To recognize and celebrate unparalleled craftsmanship and innovation while fostering a responsible, sustainable, and culturally rich luxury industry. World Luxury Day also champions education and collaboration to nurture the next generation of luxury talent globally.
Origins of World Luxury Day
Although luxury has existed for millennia, World Luxury Day is a modern initiative by WLCC created to spotlight the industry’s heritage and future. Held annually on October 8, the date commemorates the founding of the WLCC itself — symbolizing a commitment to quality, heritage, and innovation that continues to guide the luxury sector.
In the Headlines
Goals & Objectives
Recognizing Craftsmanship
Honoring exceptional quality, skill, and creativity behind luxury brands worldwide.
Promoting Responsible Luxury
Encouraging sustainable, ethical, and socially responsible practices across the sector.
Fostering Education
Elevating awareness about luxury’s cultural and economic impact through learning and mentorship.
Stimulating Collaboration
Creating dialogue and partnerships among luxury stakeholders worldwide.
Preserving Cultural Heritage
Highlighting luxury’s role in safeguarding traditional arts and crafts.
Inspiring Future Talent
Supporting emerging professionals with educational and career opportunities.
How We Achieve This
- Global Events Annual conferences, exhibitions, masterclasses, and showcases celebrating luxury craftsmanship and innovation.
- Research & Insights Publishing reports on trends, challenges, and economic impact within the luxury market.
- Strategic Partnerships Collaborating with leading brands, educational bodies, governments, and nonprofits for joint initiatives.
- Educational Programs Offering seminars, webinars, and materials to enhance industry knowledge and skills.
- Awards & Recognition Honoring outstanding contributions that push the boundaries of quality, creativity, and sustainability.
- Digital Engagement Leveraging social media and digital platforms to connect and inspire a worldwide audience.
Join the Celebration
World Luxury Day is more than a moment to reflect — it’s a movement to shape a conscious, innovative, and culturally significant future for luxury. Whether you are a brand, artisan, educator, or enthusiast, join us in honoring the excellence that defines the luxury world.
Celebrate with us every October 8.
Get Involved in World Luxury Day
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