In The Press
Alexander Chetchikov: WLCC founder shares the inspiration behind World Luxury Day
Spearheaded by the World Luxury Chamber of Commerce (WLCC), World Luxury Day is set to become a global celebration of excellence, sustainability and the shared values that drive the luxury industry forward.
TOP Global Luxury Events 2026: The rooms that will define the luxury economy
The World Luxury Chamber of Commerce has unveiled its curated selection of the top global luxury events for 2026, identifying the forums where strategic conversations are expected to define investment priorities, regional outlooks, and cross-sector collaboration in the year ahead.
Behind the Scenes of Luxury: Masters and Their Crafts – A World Luxury Day Tribute
This year, on October 8, the world will celebrate World Luxury Day for the first time. Conceived as a professional occasion for all who shape and sustain the luxury industry, it is an initiative of the World Luxury Chamber of Commerce (WLCC), created to honour excellence, craftsmanship, and innovation.
How Experience, Wellness, and Freedom Are Redefining High-end Travel in 2026
According to insights shared by the Board Members of the World Luxury Chamber of Commerce, these shifts will define travel in 2026 and signal a new era of high-end journeys rooted in intention, experience, and personal meaning.
The 100 Best Luxury Brands in the World
The prestigious TOP 100 by Luxury Lifestyle Awards, supported by the World Luxury Chamber of Commerce (WLCC), is declaring October as the official celebration period, marking the start of the first World Luxury Day.
Luxury People Magazine Issue 3: The Icons of Modern Luxury
At the centre of Issue 3 is the special feature TOP 100 Luxury Marketing Leaders of the World, published in recognition of World Luxury Day.
9 Ways to Celebrate World Luxury Day with Meaning, Not Just Materials
World Luxury Day on October 8 explores how the meaning of luxury is changing in 2025 — from how we consume to why it matters.
World Luxury Day: A global call to unity and excellence
The WLCC establishes World Luxury Day, an annual global celebration on October 8, honoring luxury’s artistry and cultural importance.
The Luxury Lifestyle List – 9 fun facts about Alexander Chetchikov
UK’s Luxury Lifestyle Magazine interviews WLCC’s President
Alexander Chetchikov: Uniting the World’s Luxury Leaders
Discover how Alexander Chetchikov is redefining luxury as the visionary President of the World Luxury Chamber of Commerce.
The Millionaire Migration: The Rise of the Millionaire Nomad and Its Impact on the Global Luxury Market
The movement of high-net-worth individuals (HNWIs) across borders has become a defining feature of the 21st century global economy.
LVMH and the Olympics: The Power of Strategic Partnerships in Luxury
Strategic partnerships have become essential for luxury brands striving to expand their influence, innovate, and reach new audiences.