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The Fascination of Luxury: The Subtle Blend of Tangibility and Intangibility
The Fascination of Luxury: The Subtle Blend of Tangibility and Intangibility
Luxury is made by the subtle blend of perfect tangibility and seductive intangibility. Everything which is tangible in the universe of a luxury brand must be close to perfection, but it will only be luxury if one blends that tangibility with the right intangible ingredients that will generate emotion and desire.
In this webinar, we shall explore this secret combination and debate some inspiring examples.
About Antonio Paraíso: Antonio Paraiso is a consultant and public speaker specializing in luxury marketing, international business, and sales. With a background as an International Sales Director (19 years) and consultant/speaker (18 years), he has worked in 50 countries. Fluent in five languages, he collaborates with top brands and the World Business Forum.
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