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The Artification of Luxury: The Role of Art in Luxury
The Artification of Luxury: The Role of Art in Luxury
What must luxuries do if they want to attain even higher value? The answer is become art!
This quote by British Sociologist and Professor Mike Featherstone highlights the power of art in adding value to high-end products, services, and brands.
In this webinar, we shall explore how art is an ingredient of value, and we shall debate several examples of the Artification of Luxury in different industries.
About Antonio Paraíso: Antonio Paraiso is a consultant and public speaker specializing in luxury marketing, international business, and sales. With a background as an International Sales Director (19 years) and consultant/speaker (18 years), he has worked in 50 countries. Fluent in five languages, he collaborates with top brands and the World Business Forum.
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