In the luxury business, clients do not buy products and services. Clients are willing to pay a premium price for experiences and brands wrap their products and services inside memorable experiences. In luxury, it is all about the experience. That is what clients buy. In this webinar, we shall explore the 5-step formula to create magical experiences that seduce clients.

About Antonio Paraíso: Antonio Paraiso is a consultant and public speaker specializing in luxury marketing, international business, and sales. With a background as an International Sales Director (19 years) and consultant/speaker (18 years), he has worked in 50 countries. Fluent in five languages, he collaborates with top brands and the World Business Forum.

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