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Luxury Customers: How Do They Think?
Luxury Customers: How Do They Think?
Discover the psychology behind luxury consumer behavior with Francis Srun. This highly interactive webinar explores how affluent customers think, what drives their purchasing decisions, and how brands can connect with them effectively.
Topics covered:
- Do you buy Luxury?
- Why do customers buy Luxury?
- The pleasure or the pleasures
- The rationale is not that reasonable
- Feelings, Emotions, Sentiment
About Francis Srun: Francis Srun, a luxury industry expert (20+ years), is the founder of Luxury Selling, the first mobile training platform for luxury sales. A board director at HAYA Retail Solutions, he specializes in business development, customer psychology, and sales training.
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