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Luxurization: Taking the Brand to the Next Level of Sophistication
Luxurization: Taking the Brand to the Next Level of Sophistication
Intangibility that generates emotion and creates desire is the secret of all luxury brands. In this webinar, we shall explore the 6 types of intangible ingredients that premium and luxury brands can use to build desirability.
About Antonio Paraíso: Antonio Paraiso is a consultant and public speaker specializing in luxury marketing, international business, and sales. With a background as an International Sales Director (19 years) and consultant/speaker (18 years), he has worked in 50 countries. Fluent in five languages, he collaborates with top brands and the World Business Forum.
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