Hospitality And F&B Executive Program | 6 days | May 22 – June 28, 2025 (In partnership with EHL Lausanne, Directed by Prof. Lojacono)

The Hospitality and F&B Executive Program, offered by SDA Bocconi in partnership with EHL, is designed for senior managers in the premium-luxury hospitality and food & beverage industry. This six-day program focuses on sustainability, innovation, and leadership, equipping participants with strategies to navigate industry transformations driven by digitization, generational shifts, and social responsibility.

The curriculum is structured into six key pillars, covering:

• Market dynamics & customer segmentation
• Experience-led strategies in food service & design
• Innovation & new technologies, including AI
• Value creation & leadership challenges
• Sustainability & waste reduction in F&B
• Financial performance in hospitality F&B

A unique aspect of the program is its dual-campus format, with modules taught by SDA Bocconi faculty at EHL Lausanne and EHL faculty at SDA Bocconi Milan, ensuring a collaborative learning experience.

Participants will earn an Executive Education Certificate and gain access to the Bocconi Alumni Community, a global network of over 135,000 professionals.