Explore whether consumers are overwhelmed by excessive branding and logo fatigue. This webinar delves into shifting consumer preferences, the impact of overexposure, and how brands can adapt to maintain relevance and exclusivity in an oversaturated market.

About Alexandre Ferragu: Alexandre Ferragu is a professor specializing in Marketing, Luxury Marketing, Business planning, and Management. With extensive experience in business development, strategy, and retail, he excels in optimizing processes and organizations. A luxury industry expert, he focuses on branding, e-marketing, and leadership, particularly in the watch and retail sectors.

Free for WLCC Members