Author: Elizabeth Solaru 
Publication Date: 2024
Amazon Rating: 5

The WLCC Luxury Library is a vital hub for luxury professionals and enthusiasts, offering a curated collection of insights, trends, and knowledge in the luxury sector. Tailored for members of the World Luxury Chamber of Commerce, it offers up-to-date resources on branding, marketing, and high-end consumer behavior. Through a focus on learning and collaboration, the Luxury Library seeks to inspire innovation and raise the bar within the luxury sector. 

The LUXPreneur: How to Start and Build a Successful Luxury Brand, written by internationally recognised luxury consultant Elizabeth Solaru, is a practical and insightful guide for aspiring and established luxury entrepreneurs. Drawing from over 20 years of global experience working with UHNWIs and royalty, Solaru addresses the central question faced by luxury businesses: How do I find and sell to affluent clients? 

The Book Reveals Several Foundational Lessons, Including: 

  • An in-depth analysis of luxury entrepreneurship and the psychology of high-end clients. 
  • A categorization of various types of luxury entrepreneurs helps readers understand their place in the industry. 
  • Insight into the distinct psychologies of luxury clients, including how and why they make purchasing decisions. 
  • Practical guidance on where and how to find affluent clients, both in digital spaces and through offline strategies. 
  • Strategies for selling to high-end clientele and a breakdown of how luxury brands create allure and desirability. 
  • Advice on tailoring your brand approach to different types of luxury buyers (aspirational to the ultra-wealthy). 
  • Unique and valuable perspectives on the archetypes of luxury entrepreneurs, grounded in experience and observation. 
  • A practical roadmap for those looking to launch or grow a small to medium-sized luxury business. 
  • Foundational knowledge and strategic guidance are designed to help readers succeed in the luxury market, whether they are beginners or experienced entrepreneurs. 

“The LUXPreneur” is a strategic companion for anyone serious about succeeding in the high-end market. Whether launching a new venture or refining an existing brand, this book provides the clarity, tools, and mindset needed to thrive. 

Get the book on Amazon today. 

To learn more about The Luxury Library, view the 21 must-read books.  

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