Image credit: New Frontiers by Neiman Marcus. Photography by Arnaud Lajeunie, US
Overview
The Five Luxury States are a vital framework that maps the emotional and psychological journeys individuals take within the luxury sector. Developed by The Future Laboratory, these states form the foundation of a proprietary strategic model that redefines how we understand luxury today.
From this framework, a new set of Luxury Codes has been developed, providing businesses with the tools to speak the evolving language of luxury and stay ahead in an ever-changing market.
What’s Inside the Report
The Future Laboratory’s Five States of Luxury framework provides brands with a strategic tool to better understand consumer behavior and proactively meet the future needs of luxury audiences.
Luxury States: New Codes of Luxury 2024–2025
For decades, luxury businesses have worked to anticipate and respond to the changing expectations of their clientele. This framework outlines five distinct emotional and psychological states that shape the luxury experience:
- State One: Acquisition
- State Two: Discernment
- State Three: Emotion
- State Four: Responsibility
- State Five: Elevation
Foresight
The report presents speculative scenarios set 5–10 years in the future, identifying emerging opportunities driven by cultural shifts, innovation, and industry evolution:
- 360-degree Culture
- Exploration Brands
- Future Architects
- Co-lab
- Brands Responsible, with Attitude
Strategic Worksheets
To navigate the evolving luxury landscape, the report includes practical worksheets that enable businesses to align their brand, product, or service with the most relevant states, supporting impact analysis and future-focused strategic planning.
Get the report
This report is based on research from the Luxury Sector on LS:N Global. Get the full report here: https://www.thefuturelaboratory.com/luxury-states-new-codes-of-luxury-2024-2025
*This is a downloadable PDF report. Please consider the environment before printing.
