The World Luxury Chamber of Commerce (WLCC), the premier global network fostering collaboration, innovation, and business growth for leading luxury brands, is delighted to announce the appointment of Malek Semar as a member of the WLCC Board.
Malek Semar, the esteemed founder of No Water No Us (NWNU), brings two decades of dynamic entrepreneurial experience and a profound commitment to environmental sustainability to the WLCC. Growing up in a remote Algerian village instilled in him a deep understanding of the critical importance of water and community values. His impressive career trajectory includes holding a CTO role in the Caribbean, co-founding a pioneering cloud-based contact center operator in Paris in 2002, and launching the globally successful app, Glob, which reached millions of users.
In 2018, driven by a profound sense of purpose, Malek dedicated himself entirely to addressing the pressing global water crisis. As the head of NWNU, co-owned with football legends Blaise Matuidi and Yohan Benalouane, Malek leverages the power of sports and a vast network of ambassadors, artists, and athletes to create a positive social impact and support vital water-focused projects. His dedication has positioned him as a prominent international speaker, addressing critical water challenges at prestigious forums, including the G20 2023 and COP28, as well as with the United Nations and within academic circles. He is also an active member of the African Order of High Schools and Universities. Called throughout the world, “The Voice of Water”, Malek Semar is a game-changer who shares his priceless expertise about water.
Malek Semar’s unique perspective and dedication to environmental awareness will be a significant asset to the World Luxury Chamber of Commerce. His deep understanding of water scarcity and his proven ability to build impactful initiatives will be instrumental in guiding the WLCC and its members towards a more sustainable future. Specifically, Malek will champion the integration of environmental consciousness within the luxury sector.
“We are thrilled to welcome Malek Semar to our Board of Directors,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “His exceptional entrepreneurial journey, coupled with his deep commitment to water conservation and environmental sustainability, aligns perfectly with the WLCC’s vision for a future where luxury and responsibility go hand in hand. Malek’s passion and expertise will be invaluable as we empower our members to lead the way in combining business success with meaningful climate action. We anticipate collaborating closely with Malek to launch impactful sustainable initiatives that will further bridge the worlds of luxury and environmental responsibility.”
Malek Semar commented, “I am honored to join the Board of World Luxury Chamber of Commerce and contribute to its mission of fostering excellence and innovation within the luxury sector. I believe there is a powerful opportunity to harness the influence and resources of luxury brands to address critical environmental challenges, particularly the global water crisis. I look forward to working alongside fellow board members and WLCC members to cultivate a future where luxury is synonymous with sustainability and positive impact.”
For more information about Malek Semar’s activity, visit https://nowaternous.com/.
