World Luxury Day on October 8 marks the start of the Month of Luxury, a month dedicated to celebrating the people, craftsmanship, creativity, and innovation behind luxury. Throughout October, brands, creators, and communities worldwide are invited to take part through events, experiences, and special initiatives that bring the Month of Luxury to life.

Established by the World Luxury Chamber of Commerce, World Luxury Day is evolving beyond a single date into a wider global celebration. The Month of Luxury gives the industry the opportunity to continue the conversation throughout October, creating space for brands, industry leaders, artisans, hospitality professionals, designers, creators, media, and luxury communities to participate in their own way.

“World Luxury Day was created to give our industry a moment to come together, but luxury cannot be expressed in a single day. With the Month of Luxury, we are opening October to the entire global luxury community and inviting everyone to celebrate what makes this industry exceptional, share their perspective, and create their own way of participating,” says Alexander Chetchikov, President of the World Luxury Chamber of Commerce.

How to Join the Month of Luxury

There is no single format for participation. Brands, leaders, creators, and communities are encouraged to make the Month of Luxury their own. They can:

• Join the World Luxury Manifesto by sharing their perspective on what luxury means today and contributing to a global dialogue about its values and future.
• Open the doors to craftsmanship by sharing behind-the-scenes stories, introducing the artisans and specialists behind their work, or showing the processes and traditions that often remain unseen.
• Create a special experience for October, from a dedicated menu, collection, service, exhibition, private event, masterclass, or in-store experience to a special collaboration.
• Celebrate the people behind luxury by introducing the individuals whose expertise, creativity, and dedication make exceptional products and experiences possible.
• Start a conversation through an event, panel, interview, article, social media campaign, or community discussion exploring what luxury means today and where the industry is heading.
• Invite their communities to participate, extending the celebration across markets, sectors, and countries.

World Luxury Day remains at the heart of the celebration on October 8, while the Month of Luxury allows the conversation to continue throughout October. One day marks the occasion. A whole month brings the industry into the conversation.

Join World Luxury Day: https://worldluxuryday.com/