The World Luxury Chamber of Commerce (WLCC) announces the induction of Vilasa Luxury Travel into its international network of distinguished luxury brands, marking a new phase in the brand’s global journey.
Vilasa Luxury Travel, a boutique, women-led destination management company and part of the renowned Minar Group, curates bespoke journeys across India and South Asia, including Bhutan, Nepal, the Maldives, Sri Lanka, and Seychelles.
At its core, Vilasa operates on a philosophy it calls “sight-feeling, not sightseeing.” The intention is simple: to move away from predictable, checklist-driven travel, from monument to temple to landmark, and instead create journeys that evoke something deeper. Rather than skimming the surface, Vilasa designs experiences that invite travelers to slow down, immerse themselves, and peel back the many layers of a destination.
This approach translates into highly specific, access-driven experiences. Guests may step inside textile ateliers that have showcased at Paris Fashion Week, or spend time with designers reinterpreting India’s traditional khadi into contemporary evening wear. Wildlife journeys are often led by BBC-acclaimed naturalists, offering a more informed and intimate understanding of the landscape. Wellness experiences range from deeply restorative to intensive, all thoughtfully shaped through principles of positive psychology.
The brand brings together two distinct strengths under one roof. Backed by Minar Group’s three decades of operational expertise, Vilasa offers the scale, precision, and reliability required for complex luxury travel. Alongside this sits a more intuitive layer, focused on emotional design, nuance, and story telling, shaping how each journey is ultimately experienced and remembered.
Under the direction of Ruhani Duggal, Vilasa continues to build a perspective that blends structure with sensitivity. Her background in luxury brand studies, combined with her work in positive psychology, informs how journeys are curated—not just for where they go, but for how they unfold and what they leave behind.
Vilasa’s inclusion in WLCC reflects its growing global presence and its distinct approach within the luxury travel space. As part of the Chamber, the brand will engage with an international ecosystem of luxury leaders, opening avenues for collaboration, exchange, and continued evolution.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented: “We are delighted to welcome Vilasa Luxury to the World Luxury Chamber of Commerce. Their passion for refined luxury and attention to detail align closely with the values we uphold within our global community. We look forward to their contribution to the continued evolution of the luxury industry.”
As Vilasa steps into this next chapter, its direction remains unchanged, to create journeys that go beyond seeing a place and instead allow travelers to feel, interpret, and truly experience it.
To learn more, visit www.vilasaluxury.com.
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