The World Luxury Chamber of Commerce (WLCC) is pleased to announce the appointment of Iyad Rasbey, Vice President of Destination Tourism Development at the Ras Al Khaimah Tourism Development Authority (RAKTDA), to its distinguished Board of Directors.
With more than two decades of experience in the global tourism sector, Rasbey brings deep expertise in global destination development and luxury positioning – further strengthening WLCC’s mission to unite visionary leaders and promote excellence across the world of luxury.
In his current capacity at RAKTDA, Rasbey directs the ongoing development of tourism in Ras Al Khaimah. He plays a vital role in driving the Emirate’s Destination 2030 strategy, aiming to attract over 3.5 million visitors and leading initiatives in collaboration with prominent international organisations to enhance the destination’s global standing. Ras Al Khaimah is evolving into a premier luxury destination, transitioning its reputation from an emerging market to one recognised for authentic luxury experiences that prioritise nature, sustainability, and cultural richness.
Since joining RAKTDA in 2018, he has initiated and managed numerous strategic partnerships with esteemed global entities to further increase both visibility and visitor numbers for Ras Al Khaimah. He successfully steered the Authority through the challenging pandemic period, achieving record-breaking visitor numbers year-to-date and positioning Ras Al Khaimah as a global hub for high-profile events such as the World Travel & Tourism Council (WTTC) Leadership Summit, the Arabian Aviation Summit, the 2024 WMF Minifootball World Cup, and the Global Citizen Forum.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, commented:
“We are delighted to welcome Iyad Rasbey to our Board. His achievements in transforming Ras Al Khaimah into a model of sustainable luxury tourism perfectly align with WLCC’s commitment to fostering innovation and excellence within the global luxury community. Iyad’s perspective on destination marketing and long-term brand development will bring exceptional value to our initiatives.”
As part of his collaboration with WLCC, Rasbey will also share a case study on Ras Al Khaimah’s repositioning as a luxury destination, which will be featured in The Luxury People Podcast and upcoming WLCC publications.
Rasbey’s appointment underscores WLCC’s vision to bring together leaders from diverse sectors who redefine the meaning of luxury through innovation, sustainability, and cultural relevance.
For more information about the World Luxury Chamber of Commerce and its initiatives, please visit www.worldluxurychamber.com.
