The World Luxury Chamber of Commerce (WLCC) is proud to announce the establishment of World Luxury Day, a global initiative dedicated to celebrating the artistry, innovation, and cultural importance of the luxury industry. The occasion will be observed annually on October 8, symbolically aligning with the founding date of the WLCC.

“World Luxury Day is a natural extension of the Chamber’s mission to protect, promote, and support the global luxury industry,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “October 8 is not just a date –  it’s a reflection of our commitment to the values that define luxury: heritage, craftsmanship, innovation, and uncompromising quality.”

Luxury is more than a collection of high-end goods and services – it is a dynamic fusion of tradition, creativity, and excellence. Spanning sectors such as fashion, jewelry, automotive, hospitality, culinary arts, real estate, and more, the luxury industry plays a vital role in preserving cultural heritage and driving economic growth.

World Luxury Day will serve as a global platform for luxury brands, consumers, artisans, and enthusiasts to unite in honoring these shared values.

Key Objectives of World Luxury Day

  • Celebrate Craftsmanship and Innovation
    Honor the exceptional skill and creativity that underpin luxury brands.
  • Promote Responsible Luxury
    Advocate for sustainable, ethical practices across the luxury sector.
  • Foster Education and Awareness
    Highlight the cultural and economic impact of luxury worldwide.
  • Encourage Dialogue and Collaboration
    Facilitate knowledge exchange and partnerships among industry stakeholders.
  • Preserve Cultural Heritage
    Showcase how luxury helps sustain traditional arts and craftsmanship.
  • Inspire Future Generations
    Support and attract young talent interested in careers in the luxury industry.

“We invite everyone – from established luxury brands to those who simply appreciate excellence – to join us in celebrating World Luxury Day,” added Chetchikov. “It’s a time to reflect on the beauty, legacy, and influence of luxury, and to look ahead to its promising future.”

To commemorate World Luxury Day, the WLCC will partner with key stakeholders to host events, educational initiatives, and special programs worldwide. Details on how to participate will be announced soon on the official WLCC website.

About the World Luxury Chamber of Commerce

The World Luxury Chamber of Commerce (WLCC) is a global network dedicated to uniting leading luxury brands, fostering collaboration, innovation, and sustainable business growth. By bringing together industry leaders, artisans, and visionaries, WLCC champions excellence, responsible practices, and cultural preservation – shaping the future of the global luxury landscape.

Join the WLCC Community to stay informed about the latest updates and events: https://worldluxurychamber.com/wlcc-community/.