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The New Rhythm of Luxury: Where Desire Goes Next

The New Rhythm of Luxury: Where Desire Goes Next

Luxury is already operating to a new rhythm. Brands must pursue growth while protecting exclusivity, embrace technology while preserving craft, and remain culturally relevant without losing their authority.
Yet navigating these tensions is only part of the challenge. As immersive experiences become an established part of luxury, where will the next source of value and desirability come from?
Drawing on contemporary examples and her experience leading transformation within global luxury businesses, Francesca Danzi will explore how luxury experience is evolving – and offer a provocative perspective on where it may be heading next.

Date:

24 September, 2026

Time:

10AM New York | 3PM London | 4PM Paris | 6PM Dubai | 10PM Singapore

Category:

Webinar

Industry:

Luxury Marketing

Location:

WLCC Digital Platforms (Global / Virtual)

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Featured Speaker

About Francesca DanziFrancesca Danzi is a former C-suite luxury executive, board advisor, and certified Executive, Leadership, Team and Organisational Coach with 25 years of international experience spanning customer strategy, innovation, experience design and brand transformation.

Her executive career includes serving as Chief Client Officer at Tory Burch and holding senior transformation roles at Burberry, with additional experience across Chanel and Deloitte Digital. As founder of Danzi Consulting, Francesca advises boards and executive teams and supports leaders and organisations navigating growth, cultural change and transformation.
She is Course Leader at Sotheby’s Institute of Art and Professor at Hult International Business School, where she teaches Luxury Brand Management, Luxury Markets, Leadership and Design Thinking.

Member Participation Benefits


WLCC education extends beyond the live session, offering ongoing professional value. Members receive:


  1. 1. Certificates supporting professional development
  2. 2. Connect with attendees after the event via WLCC Connect Networking Wall
  3. 3. Priority engagement and visibility during events
  4. 4. Full access to recordings and post-event resources
  5. 5. Curated key takeaways provided by speakers
  6. 6. Recommended reading lists from WLCC Luxury Library
  7. 7. Preferred access to book and publication discounts

When available, members may also receive exclusive speaker bonuses, including private calls, research papers, or proprietary materials.

Upcoming Events

WLCC-Partnered
Luxury Travel Advisor’s Ultra Summit

Date:

16 - 19 September, 2026

Category:

Business, Networking

Industry:

Hospitality & Travel

Location:

Cancún, Mexico

Exclusive Offer for WLCC Members:

15% discount on participation for WLCC members.

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Monaco Yacht Show

Date:

23 - 26 September, 2026

Category:

Lifestyle

Industry:

Private Jet & Yachts

Location:

Monaco
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WLCC-Partnered
Luxe Pack Monaco 2026

Date:

28 - 30 September, 2026

Category:

Business

Industry:

Food & Beverage, Luxury Marketing, Luxury, Hospitality, Branding, Client Experience, Sustainability

Location:

Monaco

Exclusive Offer for WLCC Members:

Limited number of VIP invitations available for qualified WLCC members, including access to the VIP Lounge and privileged networking opportunities, subject to approval by the Luxe Pack Monaco team.

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